Tribe

Whats_Your_TRIBE?

_Being Young has never been easy, but being part of a TRIBE makes it a lot more fun.

_ISSUE_0.1

_TRIBE is a Bristol focused fashion culture and lifestyle magazine.

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www.r x b b i eg r x ydes i g n.c om

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Talent borrows, genius steals. www.oiboy.club/

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www.doubious.co.uk/

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_Dickies black hoodie _Ullac denim jeans _New York rock boots _PVC red jacket vintage _Vintage T-shirt & Scarf

“I try to actively challenge the way in which traditions dictate how women should dress/present themselves.�

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- What’s your name and what do you do?

Isabelle Moriarty Thompson.

I’m currently in my third year studying fine art at UWE. Also signed as a model to Antiagency.

- What would you consider a “normal’ look?

- What influences the way you choose to look and present yourself?

Someone following the mainstream.

Many different things influence

Someone with no real passion for fashion. Someone

me, I’ve been following lots of

that doesn’t strive for individuality. Someone who finds fashion as being shallow?

graduates from London fashion courses that are producing really exciting collections that are so much more

- Do you align yourself with a certain tribe or sub

current than renowned brands that’s

culture?

style has changed as its audience has got older. Instagram and modelling

Not really, I would say that different subcultures

provides opportunities to find and

definitely influence me, but I like to change up my

meet different designers that are

style everyday depending on what mood I’m in.

more adventurous and edgy.

- Have you ever felt pressured to make yourself

- Can you describe your style in 3

look a certain way?

words?

the way in which traditions dictate how women should dress/present themselves.

- What’s your favourite aspect of your look and why?

- What’s the best part of being a creative in Bristol right now?

Probably a combination of my ears and shaved head. I used to feel

There’s definitely more opportunity for recognition

really self-conscious of the way that my ears stuck out but over

as its quite a small city, if you were doing the

time I embraced them and when I

same thing in say London for example it’s so big

think about it now these two unusual

with so many creatives that you would just be

characteristics are the reason I got

another number.

signed initially.

- Do you have a favourite shop or a favourite brand?

- Where did you grow up and how has it influenced your style?

Not really but one designer I think is amazing right now is Dilara Findikoglu.

I was born and raised in South-East London, my style has definitely evolved over time ranging from chavy in my younger days rocking trackys with pink suede kickers in primary

school to a more punky aesthetic that challenges the traditional view of femininity.

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No I think if anything I try to actively challenge

Punky, Bold and Chic.

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- What’s your name and what do you do?

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- Have you ever felt pressured to make yourself look a certain way?

Yo my names Dalvyn Hayden, I’m a business student and run events in Bristol promoting

I wouldn’t say pressured but at school just everyone

underground music.

would wear those flat caps and Adidas originals hoodies.

I wore it as well but I think that’s just because it was the norm back then.

- What influences the way you choose to look and present yourself?

- What’s the best part of being a creative in Bristol Generally my mood and how I’m feeling. If I’m

right now?

chilling most of time I’ll be in a tracksuit but when I’m going out I like dressing clean.

Bristol has a really supportive community, especially for someone trying to start up their own event. There’s just a good vibe around the city and people are happy

- Can you describe your style in 3 words?

to give advice or help.

Cozy, Clean and Coordinated.

- Do you have a favourite shop or a favourite brand and why?

- What’s your favourite aspect of your look and why?

MY favourite brand is definitely Carhartt

Probably that it’s made up of a few different

purely just because you

styles, I wear a wide variety of clothes. I

can wear it for any

fuck with old school hip-hop so am influenced

occasion. Their clothes

by that style but also wear UK streetwear.

are just simple and easy to wear. Although I also BlackEyePatch’ in Tokyo

influenced your style?

they’re releasing some serious pieces.

I lived in south London until I was 11 then moved out to Surrey with my mum. Growing up in South influenced my style in a big way, my Mum and Dad were about in the garage scene so would dress me in that 90’s style from when I was a kid.

- What would you consider a “normal’ look?

A decent pair of trainers, Carhartt trousers and a nice jacket.

- Do you align yourself with a certain tribe or sub culture?

Nah not particularly, I’m around the music scene in Bristol going to events quite a lot and like my clothes but I dunno what subculture I’d fall into.

“My Mum & Dad were dress me in that 90’s D

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rate this brand ‘The - Where did you grow up and how has it

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about in the UKG scene so would s style from when I was a kid.�

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_Vintage Nautica windbreaker _Adidas white t-shirt _DKNY black denim _Nike Tuned

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- What’s your name and what do you do?

Charlotte Ward, i’m a student studying History.

- What influences the way you choose to look and present yourself?

Celebrities and Instagram and it depends on the occasion I dress according to the situation.

- Do you align yourself with a certain tribe or sub culture?

I wouldn’t say I align myself with a sub culture or

- Can you describe your style in 3 words?

a tribe as my looks vary depending on the day and my mood.

Glamorous,casual and co-ordinated .

- Have you ever felt pressured to make yourself look a certain way?

100% for example I would never go on a night out

- What’s your favourite aspect of your look and why?

without makeup on or my hair washed, I also get complimented a lot for my outfit choices when I go out and so I feel pressured to not wear something that is too similar to what people last saw me in.

a good tan can completely change how I look and also how I feel.

What’s the best part of living in Bristol?

I think the best thing about living in Bristol is

- Where did you grow up?

How has living In Bristol influenced your style?

how diverse the city is. It just has a really good vibe about it, the people are friendly and even though I have only lived here for three years it feels like home to me.

I grew up in Surrey. Living in Bristol has influenced my style because I have met so many different people

- Do you have a favourite shop or a favourite brand and why?

with so many different styles, which I have now

I buy my clothes mainly from Depop I like using

incorporated in the way I

this because it gives me the opportunity to buy

dress.

clothes that not everyone else has.

- What would you consider a “normal’ look?

I think there is no such thing as a ‘normal’ look. I guess that is down to the individual who wears it, I would consider my Juicy Couture a ‘normal look’ but my mum defiantly wouldn’t.

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I would say my fake tan as

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_ Juicy Couture veloure tracksuit _Nike Tuned

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“I would consider my Juicy Couture a ‘normal’ look but my Mum deffiantly wouldn’t.”

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- What’s your name and what do you do?

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- Can you describe your style in 3 words?

My names Angus Gaffney and I’ve just started studying Fashion Buying and Brand Management in London.

Shiiiiiiiiiit I don’t know about that, Classic, Smart,

- What influences the way you choose to

...

look and present yourself?

I actually cant put it into Since getting into fashion and taking

3 words aha its a crazy mix

a serious interest in the way I present

of smart work wear influenced

myself I’ve always found myself looking

jackets and denim with the odd

backwards through the years to find

crazy early 2000’s Nike trainers

garments or shoes to buy and try and wear

and maybe a polo knit... Yeah

at least haha. My first real interest was

I’m not really sure!

vintage Ralph Lauren, which I hoarded for many years when I was around 15 until now!

My friends say I’m obsessed with shoes, which if you know me most people would

- What’s your favourite aspect of your look and why?

probably agree with. Before huaraches really blew up a friends older brother

I think I put all the things

had like 10 pairs of the OG huaraches and

I’m interested in into a outfit

me and friends minds were blown and since

well... Maybe others think I

then (about 14 years old) its just been a

don’t but I feel happy when I

never ending search trying to find sick

walk out the door.

old trainers. Both vintage Ralph Lauren listening to lots of hip hop as a young

- Where did you grow up and how

teenager, from their sick music videos.

has it influenced your style?

My first Ralph piece I saw was in one of biggie’s music videos one of his dudes is wearing a 1993 polo which is crazy hard to find and yeah just grew from there!

In recent years I’m getting more and more involved in denim and work wear and just

Grew up living in central Bristol from a pretty normal family, nothing crazy exciting to say just that sporty kid

good quality clothing which makes me

throughout school. A lot of my

presentable and will last for ages.

friends had older brothers who were like 18/19 when we were about 15 and they were already

hot on trainers and Ralph and Nike and whatever. I don’t know Bristol’s always been a couple years behind London and that for fashion but maybe those older people we knew had been to London a lot but that London style we saw a fair bit of in Bristol for sure.

- What would you consider a “normal’ look?

Probably something that you can tell they haven’t really had to ya know look through magazines or maybe have an interest in the history of clothes. Like I wear a collarless work jacket from Japan which I just thought

“My first real in Ralph Lauren, whic years when I was a

Japanese denim brands and so on I dunno really...

n

was wicked that I found by doing more research into

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and trainers definitely stemmed from me

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_Ralph Lauren RL92 turtle neck _Carhartt WIP X SlamJam work vest _Vintage scarf

- Do you align yourself with a certain tribe

_Engineered Garments fatigue pants

or sub culture?

_D-Mop x Adidas Consortium I think what you’d regularly see me in which

10th Anniversary Superstar

will be selvedge denim and work jackets etc definitely fit in that work wear tribe and maybe when I was younger in street culture vibe of baggy jeans and trainers. But yeah I dunno.. let them label me! Id like to know.

- Have you ever felt pressured to make yourself look a certain way?

I wouldn’t say I was ever pressured but when we were all 15 all my friends took an interest in clothes and looking fresh, so was just normal to keep up to pace and always be finding new things to wear! I’ve never really conformed into wearing something...

- What’s the best part of being a creative in Bristol right now?

I’ve said it for a long time but Bristol’s one of those cities that’s constantly shadowed by London but yeah I think if your a creative its definitely a place to be if you aren’t a fan of the big smoke, give it a couple years aha we’ll get there! Bristol the time those rubbish ‘best city in the UK’ posts from web pages but we definitely

have

a vibrant nightlife scene and art scene and eventually I think we’ll evolve into a mini sort of London type thing... Maybe a bit city proud right now aha growing up here I know more people from school in creative fields than normal job roles!

We’ve got some wicked

shops here but just not quite the cliental yet!

- Do you have a favourite shop or a favourite brand and why?

Since moving to London I’ve fallen in love with Son of A Stag which is like a haven for Japanese and American denim brands and clothing, its top dollar but just stuffed full of incredible garments. Love Goodhood as well aha who doesn’t? Perfect shop for

nterest was vintage ch I hoarded for many around 15 until now!”

everything really wicked home stuff and great mix of brands.

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is definitely a creative city! You see all

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“I like to mix vintag guess..

_H&M barrette _Charity shop faux fur coat _Beyond vintage dress _Zara boots T

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ge with current high street and I .. hope for the best!”

- What’s your name and what

- What would you consider a “normal’ look?

do you do?

What’s normal to me wouldn’t be normal to you or the Hi, my names Torie I’m a hairdresser

next person so I wouldn’t know. Normal is what ever

from London.

you want it to be.

- What influences the way you choose

- Do you align yourself with a certain tribe or sub

to look and present yourself?

culture?

I would say my style is heavily

My style is very influenced by London and

influenced from eras from the 20th

particularly Camden Town where I work but I couldn’t

century. Taking a lot inspiration

name a tribe that I singularly belong too.

from the 1920,1970 & 1990 depending on my mood. I like to mix vintage with current high street and I guess

- Have you ever felt pressured to make yourself look

hope for the best! If I look good, I

a certain way?

feel good so making an effort in the morning for myself also influences

Of course! Growing up and

me a lot in how I present my self.

starting in new situation such as college or a new job I would always

- Can you describe your style

feel like I should tone

in 3 words?

my style down or wear PAG E_ 1 4

something low key but Quirky, Fun, Characteristic.

finding my career in hairdressing slows me to

- What’s your favourite aspect of

be who I want everyday so

your look and why?

I am grateful for that.

I like how I can switch in-between

- What’s the best part of

different tribes depending on

being a creative in U.K.

occasion or mood but still have

Right now?

a flare of my own individuality whatever I choose to wear.

That there’s so many like minded souls along the way to help you get to where

- Where did you grow up and how has

you need to be! I like

it influenced your style?

how everyone’s individual creative flare from different areas can come

I grew up in Kent, fashion was

together to do what they

never a big thing for me as I grew

want creating a vision

up in the countryside. Moving to

that just makes us happy.

London in my early 20s defiantly helped me establish my self and who I want to be as a person as well as

- Do you have a favourite

a professional. It’s diversity and

shop or a favourite brand

creativity that inspires me everyday

and why?

which what makes it so special here.

Right now my favourite brand is probably Monki, I love its simple designs mixed with bright colours making it so fun and easy to wear.

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- What’s your name and what do you do?

Joe Williams, I’m a student studying Business and Events Management in Bristol.

- What influences the way you choose to look and present yourself?

Street style, Instagram pages and magazines.

- Can you describe your style in 3 words?

Propa fuckin nawty

- What’s your favourite aspect of your look and why?

My favourite aspect of the look is the embroidered shirt, there’s been a lot of

_Shoreleave coat _Loom Shirt _Palace T-shirt _Olive trousers _Vans old school

embroidery in high fashion and street style at the moment coming from brands like Gucci, which I really rate.

- Where did you grow up? How has living in Bristol influenced your style?

- Do you align yourself

definitely gave me a lot more confidence and

with a certain tribe or

inspiration in terms of how to dress myself

sub culture?

through meet people with such a wide variety of styles.

I can’t say I’d attribute myself to any particular sub cultures I like to

- What would you consider a “normal’ look?

try and draw things from different trends.

For me a normal look usually consists of a fairly smart pair of trousers and a tucked in t-shirt with some kind of overcoat.

- Have you ever felt pressured to make yourself look a certain way?

I wouldn’t say I’ve ever felt pressure as such, I’ve just found more confidence over time as I’ve found out more about what styles I like and actually collected enough clothes to create these looks.

- Do you have a favourite shop or a favourite brand and why?

“There’s bee fashion at the like Gu

Olive has a pretty sick selection of plain smart menswear with really good fits on their trousers and proper nice coats. I also really rate the stuff coming from brands like cav empt and blood brother.

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I grew up in a village called Cranleigh which is near Guildford, moving to Bristol

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en a lot of embroidery in high e moment coming from brands ucci, which I really rate.�

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- What’s your name and what do you do?

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- Have you ever felt pressured to make yourself look a certain way?

My name is Ellie, i’m a student studying English Language and Linguistics in Bristol.

When I first moved to Bristol, yes. My clothes and look were very different before I moved. I liked the way that people dressed for comfort on nights out, instead of trying

- What influences the way you choose to look and present yourself?

to impress in uncomfortable boots or heels.

I needed to change the way I dressed to ‘fit in’ with the crowd, I didn’t want to be the

I guess that I take my influence from

girl in heeled boots at Blue Mountain!

everyone around me, I like to see what my friends are wearing and maybe steal some

What’s the best part of living in Bristol?

ideas but other times I will go purely for what I think looks good.

The best part of living in Bristol is that it feels like there’s no judgement between people, you can walk around dress

- Can you describe your style in 3 words?

in anything or looking however you want and feel comfortable in yourself. Everyone seems

Comfortable, Essential and Flashy.

so friendly and its just such a nice city to live in.

- What’s your favourite aspect of your look and why?

favourite brand and why?

My favorite aspect of my look is probably

I’d say online shops like asos marketplace

my shoes. I love trainers and am always

and depop are my favorite shops for things

looking to buy a new pair, I think that

like vintage sweatshirts. But I have to say

good shoes are essential to finishing off a look. Dirty and battered trainers ruin a good outfit!

that places like JD sports and footlocker because I love getting a pair of new trainers!

- Where did you grow up? How has living In Bristol influenced your style?

I’ve grown up in Surrey which I think has a completely different style to Bristol.

I didn’t have my love for trainers before moving to Bristol. Going out in Bristol is completely different to Surrey so I’m more likely to buy little tops, jeans/trousers

_The North Face Nuptse _Nike Sweater _Champion Tracksuit bottoms _Nike Airmax 97 Silver Bullets

and trainers now rather than a dress and heels.

- What would you consider a “normal’ look?

It depends on the person and where they’re from. But if we were talking about a ‘normal’ look in Bristol, I’d say a vintage sports sweatshirt, jeans, trainers and a puffa jacket would be pretty normal to see around town.

- Do you align yourself with a certain tribe or sub culture?

“I think go look, dirty a

I don’t think so, I just dress how I like. I wouldn’t say that I fall under a category of tribe or sub culture.

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- Do you have a favourite shop or a

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ood shoes are essential to finishing off a and battered trainers ruin a good outfit!�

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“Following the crowd blending in to your surrou just a way of playing it

- What’s your name and what do you do?

Charlie Gray Men’s hairstylist

- What influences the way you choose to look and present yourself?

I think your surroundings/friendship groups and experiences in life can influence the way you choose to look.

- Can you describe your style in 3 words?

Quirky Comfortable Open minded

- What’s your favourite aspect of your look and why?

I like how versatile my wardrobe is and how I could choose a different outfit on a different - Have you ever felt pressured to make yourself look a certain way?

new outfits.

No I can’t say I ever have, I mean sometimes I need to look smart whilst doing stage - Where did you grow up and how has it

work and shows so but there’s no pressure

influenced your style?

involved.

I grew up on the outskirts of North London in

- What’s the best part of being a creative

a more suburban area, I think working in London

in the UK right now?

made me see a bigger picture to styles and fashion and to not be scared of being creative

I think the opportunity for people is the

with your own looks, following the crowd and

best it’s been for a long time now, being

blending in to your surroundings is just a way

able to see thousands of other peoples

of playing it safe.

styles and fashion by the touch of a button on things like Instagram, and being able to build your own label, brand or business so

- What would you consider a “normal’ look?

easily is an amazing thing, if your creative you can showcase whatever you do online

A normal look for me would be getting sucked in

giving everyone a equal chance.

to consumerism and buying the stuff u see in the big branded shops like Topman or H&M where all the clothes and trends look the same.

- Do you have a favourite shop or a favourite brand and why?

- Do you align yourself with a certain tribe or

I would say one of my favourite shops is kos

sub culture?

I like the minimalistic approach to there clothes and shops. I think it’s beautiful

I would like to think not, I like to take things

style and there’s so many independent brands

out of all Tribes and personalise they to my

doing nice things now one of my favourites

sense of style.

is new originals from Amsterdam.

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day depending on what mood I’m in by chucking certain bits and bobs together to create whole

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d and undings is t safe.�

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_Paradox roll up beanie _Burberry scarf _Topman sherpa jacket _Levis 505 straight leg _Clarks wallabies

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- What’s your name and what do you do?

Call me Jesse aka thekidlev , I am an animator, graphic designer, permanent ink applier, videographer and skater.

“Always got my colours on never catch me wearin something out of balan

- What influences the way you choose to look and present yourself?

I’m influenced by music, the city I live in, skating and a tattoo culture.

- Can you describe your style in 3 words?

Raw, expressive and slick

- What’s your favourite aspect of your look and why?

Always get my colours on point, never catch me wearing something out of balance. Also I love sunglasses! Wear them and BANG your looking sick.

- Do you align yourself with a certain tribe or sub culture?

I mix and match man!

I love grime culture, skate culture, dance/dnb

I grew up for a little bit in south Africa and feel the culture still lives within me, however Reading is my home and the influence of the

most sub cultures and found them all to be really creative.

up my style. Brand names came in for me around 2012 and I never turned back.

- Have you ever felt pressured to make

- What would you consider a “normal’ look?

Normal is boring to me. Normal is just your average cut jeans, vans and white t shirt. The look where you don’t go for expression, you just go for a casual not bothered style.

yourself look a certain way?

Yes, for sure! Try hanging around friends who have money and can buy anything they want.

Being younger trying to

find yourself made me do it! I think moving to Bristol made my style change a lot, just due to the expressive nature of the city.

- What’s the best part of being a creative in Bristol right now?

The city is bubbling with artwork, the connecting between artists is great and the possibilities of finding new places/things that inspire me is endless.

- Do you have a favourite shop or a favourite brand and why?

My favourite brand to wear is Fred Perry, Tommy Hilf, Nike or Oiboy - I like to mix it up between big company’s and smaller ones (support your local ect) however my favourite brand at the moment is polo sport, I’ve always been a fan of their work but haven’t made enough purchases yet.

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people within the city has encouraged me to mix

ect.. I get a kick from

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n point, ng nce.�

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_Tommy Hilfiger dungarees _Nike crew neck _Nike Airmax 97

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From experience, larger events struggle to bring that real community feel and tend to market themselves towards a younger more fashion-conscience audience, who tend to remain on the outskirts of the sneaker community. There is a huge mass of people, and normally a strong presence of sponsored brands. Sure, the choice of the kicks for sale may be vast but the diversity, not necessarily.

Just like different countries have different styles, different cities do too. And that is something you can really experience when venturing out of the normal, more ‘commercial’ sneaker events and looking more locally.

I have attended smaller events before, but this was my first time here. Last year it was held in the city’s well established music venue the Bierkeller but since its unannounced closure which shocked the city, it went to be reorganised to take

“I found the taste and variation so much wider compared to the big conventions.”

SNEAKERBOX

The unique aspect of sneaker conventions of this calibre is

SNEAKERBOX took place in Bristol on the 31.13.18 and of course it was a good ‘un!

If you’ve been to any of the previous events before, you’ll already know that this event was not to be missed.

the personality that local attendants bring to it. There is a real flavour of the city which comes through the doors and this is reciprocated by what’s worn on foot. I found the taste and variation so much wider compared to the big conventions. With the strong community vibe comes enjoyable conversations and even new friendships, which is the part I love the most about these smaller events.

As one of the best events for buying and selling It’s important we as sneakerheads attend

new, used, rare and vintage trainers from

and show love to the smaller projects

independent sellers, SNEAKERBOX has become highly

taking shape in the culture because

regarded by those that know. You can expect a

they are doing a great job at bringing

chilled-out atmosphere accompanied by great

opportunities to people who maybe

music, food and beer.

can’t make the bigger, more national conventions. And one day they won’t be so

Joining the line-up this time will be the good

small.

people from Reshoevn8r who will be offering cleaning service throughout the day, Other

Events like SNEAKERBOX are doing great

brands and retailers who will be there on the

things for the city’s streetwear

day include Lacejam, Cooshti, Gent Street and

and sneaker scenes in Bristol but

5 Pointz just to name a few. With a solid line

unfortunately, we think they are few and

up like this, plus the prospect of landing some

between so here at TRIBE we would reallt

footwear grails, you’d be crazy to have missed

encourage you to get down and support these

this out!

events when they do happen.

Everything in life started off small at one If you’re wanting to get more involved

point, and that’s no different with sneaker

in the sneaker community, it’s a great

events. Imagine Sneaker Con, Solefest or Crepe

place to start and be a part of. I think

City and they all at some point would have been

it’s important as members of a community

held in a small venue somewhere with a fraction

we support one another’s growing pillars,

of the attendants and a fraction of the extra

especially locally.

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place at the o2 Academy.

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Retailer Highlights Cooshti Established in the early 90’s, Cooshti is Bristol’s OG Sneaker, Premium Streetwear & Casual Fashion Store & one of the UK’s leading & longest running Independents in the field.

They have been dressing the cool kids (and adults) of Bristol for the past 25 years and are owned & run by a friendly & knowledgeable

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team from Bristol’s vibrant Music, Skate, Streetwear, Sneakers, Fashion & Creative scenes and is located on Park Street in Bristol’s West End. Over at Cooshti they want to show people that there’s more to clothing and footwear then standard stuff that you may see on the highstreets. Due to the surge in the popularity of the styles that they have been backing since day dot, many similar shops can be loaded with basic stock and with not much that stands them out from the crowd, but Cooshti are dedicated to stay ahead of the game bringing in excusive items as well as having a carefully considered and selected range of quality streetwear in store.

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America. Although a slightly more expensive price-range then what Cooshti would normally go for, having these more high-end brands in store are what helps to keep Cooshti at forefront of the industry. Other less known brands that Cooshti are stocking which they think deserve more recognition are Wood Wood, Samsoe Samsoe, Raised by Wolves, Parra and Libertine Libertine.

Cooshti know that brands like these aren’t available to the more commercial market so know full well that supporting and including them is key to the sustainability of the company.

“Park Street has remained a vibrant and busy area in which Cooshti has proudly remained at the heart of.”

Cooshti’s home for the last 25 years can be

“As with every underground movement, it eventually becomes popular and gobbled up by the mainstream.”

found on Park Street in Bristol’s West End. Although the areas changed a lot since the shop first opened Park street was the place to be for independent clothing stores and record shops. Now with no record shops but many more restaurants and bars Park Street has remained a vibrant and busy area in which Cooshti has proudly remained at the heart of. If your heading down to Cooshti soon expect the store to

not just in Bristol but within the entire UK they have seen first-hand the changes the industry has soon over the years. As with every underground movement, it eventually becomes popular and gobbled up by the mainstream.

This is no different with streetwear and the commercialisation of the style has seen big companies like JD group who own, JD sports, Size? And Footpatrol become major corporate competitors in which they are now having to compete against. Cooshti’s extensive product knowledge, good service and loyal customer base has allowed them to remain as strong contenders in the field, and after 25 years they are still looking as good as ever.

“Having these more high-end brands in store are what helps to keep Cooshti at forefront of the industry.”

Another way which they have managed to remain as big contenders in the scene is by finding and supporting less known up and coming highquality brands. This allows them to hold on to that exclusivity that they have always had but can now be harder to fins due to the saturated markets. Maidan Noir are a Seattle – Tokyo based brand whose collections are executed meticulously through attention to details, sourcing premium Japanese fabrics, and the highest standards of production based in Japan.

Cooshti are 1 out of 2 stockists in Europe who are backing the brand who at the moment is predominately sold only in Japan and North

still be filled with all the classic brands such as Stussy, Champion and Carhartt WIP just to name a few as well as all the latest shoes from all the best footwear brands including Nike, Sauconoy and Reebok.

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Being streetwear veterans

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Brand Focus: OIBOY OIBOY is a lifestyle brand that specialises in bootlegged logos as well as own branded apparel products. They use a modern day Warhol-esque ideal of taking everyday items or influences from the heart of British culture, amending their meaning or function, creating highly desirable garments and accessories.

bookies Ladbrokes. It’s more than just about

in the ‘80s but this is not where they gained

the idea itself but what the idea represented

inspiration for the name. For these two the name

as whole which is what helped the park to be

came naturally through the language they use to

created. Altering work and playing around with

speak to each other. They realised when they see

existing things is something that Dylan had

and greet other people they know as well as each

always enjoyed doing. The idea of using something

other they used terms such as ‘alright boy’ and

that’s already recognisable has proven to be

‘oi what you saying boy’. Using these two words

a successful starting point for many ideas as

together fitted well for the name of the brand

and this was no difference in this case. George

and again is language that is relatable to many

became drawn to the idea of starting a brand as

other people.

for a living as he worked in the advertising It was formed by friends Dylan Hartigan and

industry, so having a project like this gave him

George Langham who are both form South London.

more creative freedom and direction which he

Despite their age difference of nearly 10 years

didn’t get in his day job.

about wanting to represent the British high-

Overall OIBOY can be described as novelty brand.

street through clothing in a humorous and playful

They don’t have a defined target audience, more

At first, they found it fun enjoying seeing how

way. The brand aims not just to be reflection of

just a set of principles and ideas that can

many brands they could alter and use without

themselves but something that can be relatable to

be followed and adopted by different people

taking the piss or representing the brand in

the everyday lives of the people and culture of

depending on the design. This fluidity allows

a negative way too much. Their Ralph Lauren

working class Britain.

those that can relate to the language and lingo

6-legger tee which eventually got picked up by

used or that may have grown up around these

the brand, forcing them to cease production and

It all began in 2015 when Dylan had come up with

types of brands and shops will be able to

sales was originally inspired by the pair, seeing

a design for their classic ‘Brokelads’ t-shirt

understand the humour and the link that OIBOY

real knock-off Ralph sold at Wimbledon market.

but was unbale to actually digitalise and print

are communicating. If

These knock offs would sometimes having missing

the idea. This is when he turned to George a

you, if you don’t get it, it’s not, simple. Some

legs due to being badly produced and its ideas

neighbour who worked as a graphic designer. After

may see this as a risky plan but in hindsight

like this which the brand wanted to play on. This

going through the idea over a couple o’ swift

it gives them the opportunity to create things

bootlegging style is what they brand have been

halves down their local boozer, they began to

that touch people from a variety of ages and

built on but is not something they want to just

bounce more ideas off of each other and as they

backgrounds.

be known for. Know that they are more established

you understand, it’s for

they want to include other lines of clothing in

say the rest was history. They both shared a mutual appreciation of the original ‘Brokelads’

Some people might know that the name OIBOY was

their collections that aren’t them just altering

idea which was an anagram of the high-street

originally used to describe people that could be

existing things. As a brand without a properly

associated as part of the skinhead subculture

defined target market it allows them the room and flexibly to be able to experiment with new styles and plans, not just using clothing but other things such as art pieces and lifestyle products.

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the brand was formed from their shared interests

“This bootlegging style is what they brand have been built on but is not something they want to just be known for.”

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“This signifies the act of rebellion against what is perceived as normal and is part of the uncustomary charm of the brand.”

bootlegged brands and have even received. When OIBOY bootlegged the Bacardi Breezers logo to say Diamond Geezers the brand showed

Their latest collection titled ‘Stolen Goods’

appreciation by sponsoring

is inspired by knock off wear that might have

an event put on by OIBOY.

got from your mates, cousins, brothers dog or

This acceptance is welcomed

someone along those lines. They had the idea

by the brand as their aims

of keeping the security tags on certain items,

were never to exploit brands

instead of having the trouble of having the tags

with the aim of making

left on your ‘stolen goods’ and having to try

money, all they are simply

and remove them you are instead left to embrace

trying to do is highlight

them as part of the item. In actually fact the

Goods’ collection. Huge coincidence or copied

security tags are de-activated and are engraved

something that s culturally relevant with what

idea, we will leave that one for you to decide,

with OIBOYS logo making them distinct to the

themselves and many other people have been

but for OIBOY that answer is obvious as they

brand and as part of the product. This signifies

brought up in. Using other brands as a platform

cannot see the L.A. and Milan based brand having

the act of rebellion against what is perceived as

to express themselves is almost like walking a

any reference of the working-class culture that

normal and is part of the uncustomary charm of

tight rope. It could go either way but ultimately

OIBOY have. The news was taken by OIBOY with a

the brand. The collection included products such

what you’re going to face by going through with

pinch of salt as a brand that has its foundations

as tracksuits, sportswear as well as a range of

it can be very uncertain.

built on the idea of bootlegging and taking what

accessories. After showcasing the latest line at

already exists it makes it hard for them to have

Men’s London fashion week in early January 2018

In true British sprirt OIBOY do what they want

any grounds to be angry.

when they want. It is a brand that is grounded

as part of an exhibition with around 30 other brands including Ben Sherman and Sergio Tacchin.

They had a lot of positive feedback and press attention from the collection. Around 2 weeks

and relatable to all sorts of people.Their witty

“All they are simply trying to do is highlight something that s culturally relevant.”

later Palm Angles a clothing brand by Francesco

and playful t-shirts bring smiles and laughter to those that view them and we think for a brands clothing to give out positivity like this as a great thing. Look out for OIBOYS new collections

Ragazzi who is also an artistic director at the

Although in the past some of their ideas have

well-established French brand Moncler released

releasing soon. Products from the brand can be

got them in some sticky situations with certain

a line of clothing which used the exact same

found on their website at https://www.oiboy.club/

brands, this is not always the case. In some

security tags idea as used in the OIBOY ‘Stolen

as well as Bricks & Mortar, The Idle Man and

cases the t-shirts of been picked up by the

Stuarts London.

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Brand Focus: Zoltan Doubious Zoltan Doubious is a predominately menswear clothing company that specialises in screen printed clothes that feature bright colours and conceptual illustrations.

The brand was created and is run by a matey who goes by the name ‘Rattie’. He started the brand back in 2014 as a small project as a way of trying to get into the fashion industry. Making clothes on the side was a way for him to get involved but also have the flexibility of pushing pieces that he loved, and it wasn’t long before other people began to love his designs either.

The part-time project quickly snowballed into a full-time job for Rattie, who runs the brand solely by himself.

The brand has been based in Bristol now since February with the choice to ditch London due to the high rent prices and saturated markets.

Moving to Bristol was an easy decision for Rattie as he knows the City is renowned as a creative hub within England making it the perfect place to run the operations of his brand. The endless stream of potential artists and designers for

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collaboration opportunities was also a huge factor. The unique friendly and community vibe that runs through city was a sigh of relief from the uptight mass of London.

“Representations of the artwork from an outsider might be interpreted as, spiritual and intellectual pieces of work.”

As a whole Doubious can be seen as a reflection of Rattie and his personal tastes and creativity.

Nothing is put out through the brand unless it is deemed as something that Rattie thinks of something that people will love and appreciate. Putting out designs just because they might sell is not on the agenda of this self-directed brand. Representations of the artwork from an outsider might be interpreted as, spiritual and intellectual pieces of work. Each piece has an underlying meaning or story that inspires the creative process, but this is often left untold and open to the interpretation of the viewer. These considerations form the underlying brand identity, giving a truly unique and special feel to everyone individual release.

“He couldn’t help but be inspired by what he saw and experienced.”

The Chefchauen capsule is the perfect example of how Ratties real life experiences influence his brand. After his visit to the small town in northern hills of Morocco, which is famously known for being

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painted blue he couldn’t help but be inspired by what he saw and experienced. during his time staying there he spent time with a local family who he got to know, learning about the local cultures and eating authentic Moroccan home cooked food. This was so special to Rattie that he actually returned to the same family visiting them again but this time with gifts of t-shirts of the Chefchauen capsule that he had created.

“Although sounding illegitimate, all is above board although a sense of delinquency can defiantly be felt.”

The name Doubious stems from the early days of the brand which operated covertly from his mum’s garage. This underground mischievous aesthetic is still carried through right until this day as the 1-man band runs his businesses from an empty, gutted office block in the heart of Bristol’s city centre. Although sounding illegitimate, all is above board although a sense of delinquency can defiantly be felt. Adding the name Zoltan to the brand personifies it furthermore to Rattie, as this is the first name of his Grandad. This adds a sense of authenticity, a name which can be trusted and that is kept grounded to the heritage of himself and his family.

Keeping things moving Doubious are about to expand into a new line of embroidered menswear garments that will feature a more premium products such as trousers, overskirts and exclusive piece of news that TRIBE are pleased to be able to announce so keep an eye out on their socials for these to be released. Along with this fresh summer tees will also be coming soon so lots of exciting new stuff in the pipelines.

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jackets. These are soon to be released and is an

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www.doubious.co.uk/

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Talent borrows, genius steals. www.oiboy.club/

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www.r x b b i eg r x ydes i g n.c om

Whats_Your_TRIBE? _Independently Produced - Robbie Gray _Contact - robbiegray167@msn.com _www.rxbbiegrxydesign.com

_TRIBE is a Bristol focused fashion culture and lifestyle magazine.