Fix Toy presentation

trafficking of youth

campaigns fotrifying the fight

against child sex trafficking

an organization by:

meet the fix team

Ingfah Damrongchitham, Research Analyst

Agnes Fischer,

Head Researcher

Olivia Hollis,

Designer & Researcher

Daphne Vidalis,

Head Designer & Coordinator

fix: the brand

A non-profit creative firm fighting for human rights.

Through periodically collaborating with different organizations across divergent fields within the human rights realm, FIX employs innovative thinking, thorough research, and envisions contemporary solutions to FIX the mirror image of what it means to be human.

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the fix design process: explore

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contents GRASP FIX

Meet the Team The FIX Brand The FIX Logo Design Process Research The FIX Design Process

EXPLORE 2 3 4 6 7 9

The UN and Human Rights Initial Brainstorming Areas of Focus and Merging Aspect UN Articles Topic: Child Sex Trafficking Problem Statement

EXAMINE 12 19

Trafficking Factual Information Relevant Case Studies

24 25 27 28

36 39

44 45 46 47 53 63 64

Experts Existing Campaigns & Organizations Opportunities Design Criteria

GENERATE Product Ideation Personas

ASSESS

TOY Introduction TOY Mission Statement TOY Color Pallete & Logo TOY Target Groups TOY Campaign Assesment Design Criteria Fulfillement Short and Long Term Goals

explore Within the Explore Segment of their creative prosses, FIX identified the issue their next project would revovle around. That was accomplished through multiple brainstorming sessions, collectively mindmapping, and the study of the Universal Declaration of Human Rights.

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the united nations “The United Nations is an international organization founded in 1945 after the Second World War by 51 countries committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights.� source: http://www.un.org/en/aboutun/

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initial brainstorming The primary sources of inspiration and motivation for FIX are the 30 articles of The Universal Declaration of Human Rights.

These are the intial sketches by each team member:

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areas of focus

human labor

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education

trafficking

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focus: the merging aspects Bullying

Abuse

Sexual Ass ult Speech

No $

Slavery

TRAFFICK

ING

Chil d Trafficking Hopes

Goals

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Sex Trade Physical

verbal

Chil dhood

LABOR

Chil d Labor

Physica

il dren h C g in iv r p De

No Education

or Forced lab

Dignity

Slavery Sexual

Violence

ysical h P / l a t Men Danger

physical

EDUCATION

Potenti a

ls

age Debt bond Sweat Shop Wage Slavery

Suicide

al emotion

Bullying

Chil dren being dienied the rig ht

Military Purposes

Mental

l and M ental Ca pabilities

ing/labor/ Chil dren traffick slavery Low S elf-Est

eem

Dep ression

Shop t a we

Bride Buying

Harmful

S Reta l

iatio n

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topic: relevant articles

article 4 No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.

article 5 No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.

article 25

(1) Everyone has the right to a standard of living adequate for the health and wellbeing of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control.

(2) Motherhood and childhood are entitled to special care and assistance. All children,

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whether born in or out of wedlock, shall enjoy the same social protection. fix / child sex trafficking / toy

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topic: child sex trafficking The team distanced itself from the process and realized that Child Sex Trafficking was that

point and it was chosen as their

topic. This is an issue the team felt very strongly and deeply about.

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problem statement The world’s second largest criminal enterprise, after drugs, is human trafficking.

It is a $9.5 billion global industry. 5,500,000 children were sex trafficking victims in 2012, that is 27% of all sex trafficking victims.

The United Nations define child trafficking as the “recruitment, transportation, transfer, laboring or receipt of a child for the purpose of exploitation”. Sexual exploitation is “any actual or attempted abuse of a position of vulnerability, differential power, or trust, for sexual purposes, including, but not limited to, profiting monetarily, socially or politically from the sexual exploitation of another.”

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explore / examine / grasp / generate / assess Most Americans perceive child sex trafficking as a devastating global issue that is far away from their realities. That is false. Child sex trafficking in the US is a problem escalating at an alarming pace. Three hundred thousand children from the entire socio economic spectrum are at risk of commercial sexual exploitation in the US yearly.

Current efforts to combat this issue are lacking in many respects. Lack of promotion, exposure of the campaigns to limited audiences, few collaborations amongst organizations, and the absence of children targeted campaigns have generated inefficient results.

Through age appropriate education FIX fullfils the need of embedding compassion and awareness about child sex trafficking into contemporary society. FIX is uniquely positioned to target youth through educational multi-platform campaigns.

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examine Within the Area of Examine FIX went into extreme depth about child sex trafficking. After compiling statistics, data, and throrough researchthey designed infographics and mind maps to best display all their heart breaking findings.

300,000

CHILDREN in the U.S. are at risk yearly for

COMMERCIAL

SEXUAL EXPLOITATION

27de% tected victims

20%

of all

of all detec ted vic were child tims ren 2002-200

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were children 2007-2010

2,800,

00

0C

H

R ILD

EN FROM HOME YEARL Y WAY NA RU

IN

TH E U.S .

1/3

OF THEM ARE LURED OR RECRUITED INTO THE UNDERGROUND WORLD OF PROSTITUTION AND PORNOGRAPHY WITHIN 48

HOURS.

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“The average age of a child sex trafficking victim is 13 years old. Child trafficking can begin as ealy as in 5 years of age.

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FOR EVERY

800 PEOPLE TRAFFICKED

1

PERSON CONVICTED

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ONLY

0.4% of

TRAFFICKING

VICTIMS

IDENTIFIED

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fix / child sex trafficking / toy information source: http://www.caseact.org/learn/humantrafficking/

explore / examine / grasp / generate / assess share of detected victims trafficked within or from outside their regions, 2007-2010

99,8% 0,2% Eastern Europe and Central Asia 68,1% 31,9% Western and Central Europe.

68,4% 31,6% North America, Central America and the Carribean

30,2% 69,8% North Africa and the Middle East

89,4% 10,6% South America

97,9% 2,1% Sub-Saharan Africa

100% 0% South Asia

99,5% 0,5% East Asia And the Pacific

Within the Region of the Country Outside the Region of the Country

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relevant case studies

case study 1 case study 2 case study 3

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case study 1: very young girls Very Young Girls (2007) by David Schisgall and Nina Alvarez, is a documentary depicting the sex trafficking of 13-14 year old Afro-American Girls in New York City.

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case study 2: y2k pimp Y2K Pimp (2008) is used as an example, representing the overall plethora of risks involved in internet and social media usage by teenagers.

Marvin Chavelle Epps’ MySpace Profile Picture

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case study 3: “oceanside crip enterprise” “Oceanside Crip Enterprise” was the arrest of a group of 3 gangs who were collaboratively sex trafficking, and who had been bribing the motels they were using for those purposes.

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grasp To get a better grasp of this topic, FIX researched even further by finding experts, in-depth research and specific case studies relating to child sex trafficking.They also conducted research of relevat campaigns and organizations to find opportunities.

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child sex trafficking experts

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2

chong kim

sex trafficking survivor

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marc latonero

professor and researcher

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rachel loyd

sex trafficking survivor, founder & ceo, gems

queen queen

silvia of sweden co-founder,

world childhood foundation

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human trafficking campaigns & organizations 1

not for sale

love 146

stop child sex trafficking now

notforsalecampaign.org

http://love146.org/

http://www.sctnow.org/

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against our will

mtvu

www.againstourwill.org/

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3

2

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nhtec (national

the thorn foundation

hotline: 1-888-3737-7888

wearethorn.org

human trafficking resource center)

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existing campaign conclusions

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1

Lack of Promotion

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Select Exposure

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Limited Collaborations Amongst Organizations

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No Children Oriented Campaigns

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major opportunities

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shelter bed scarcity

fear, vulnerability& self-identification

technology

taxis

truckers & reporting

awareness in u.s.a. fix / child sex trafficking / toy

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conclusions / design criteria: • Educate Society About Child Sex Trafficking • Motivate People to Want to Help • Wide Social Media Exposure and Emphasis (Facebook, Twitter, Instagram, Blogs, etc.)

• Establishment of Emotional Connection to Victim • Targeting Each Target Group Age Appropriately (Group 1: 9-13, Group 2: 14-18, Group 3: 19-23)

• Accurate Material

(All Material Up To Date, Interesting, and Correct)

• Clearly Convey Mission (in All Products and Campaigns)

• Comprehensible Website Navigation • Stress Importance of Human Rights in Early Education • Accessability of Material on Various Platforms (ipad, android, iphone, apps, website, computer, etc.)

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generate To generate a plan of action the team compiled all their research and opportunities to create a unique and well designed campaign to join and help the fight against child sex trafficking. To do this, personas, ideas for items, and campaigns were developed.

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4 3 2

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1

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TOY would be the title of a series of educational campaigns centered around Child Sex Trafficking.

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Athena & Phevos (2004 Olympic Game Mascots, Greek)

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COLOR&SYMBOL

refers to the idea of claiming a

particular color and creating a universal symbol for the fight against child sex trafficking.

Breast Cancer Awareness Campaign

(RED)™ A Generation Without AIDS

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REBEL PORN is a guerilla campaign that would come as a surprise to the viewer and interrupt his/her viewing experience of porn

user selects porn website

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user browses videos & selects one to watch

video starts. looks like any other porno film

once viewer is engaged, image freezes

seconds later female lead points at viewer

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IDENTITY IN DISGUISE

a Social Media

Campaign, targeting youth and making them emotionally attached to a human trafficking survivor.

Female User

William Johnson

William Johnson

William Johnson Hey Female User name, Thanks for the add! Let me introduce myself.. My name is William Johnson and I am 20 years old and currently a senior at Stuyvesant High School in New York!

I moved to NY with my family about a year ago from Ohio. The William Johnson Hey Female User Name

adjustment has been much better than I ever expected. I love it here!

I’ve made a bunch of new friends, I’m in the football varsity team, and I’m currently waiting to hear back from my dream colleges.

But why am I telling you, Female User Name, all this?

Because I wanted to tell you that you are more powerful than you think!

I know that because I realized I am more powerful than I ever thought I was. This is not something I would have thought or said to anyone a year ago. A year ago I saw no future for myself, I didn’t want a future if it meant that I would continue living the way I was. I was trapped in a

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GUERILLA CAMPAIGN Staged shocking street Improvs of plausible child trafficking scenarios.

possible orientations for the fix guerilla campaign series

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PUBLIC ART INSTALLATIONS a series of engaging/shocking art pieces installed in public high-traffic locations to raise awareness of child sex trafficking.

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first image: happy, health, and cute child waving at audience

second image: the same child but is now sad, scared, and hurt

third image: shocking child trafficking statistic with info (images not by fix)

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personas

1

2

malcolm 14 years old stamford, ct

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3

mimi 20 years old

key biscayne ,fl

gabby 32 years old miami ,fl

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Malcolm

6:45 am

7:00 am

8:15 am

8:30 am 1:15 pm

Wakes Up

Gets ready for school and eats breakfast while looking at his iPad.

Arrives at School

Class

1:15 pm Lunch

7:00 pm 7:30 pm

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Dinner

2:00 pm 3:00 pm Class

3:00 pm

4:30 pm

Baseball Practice

Gets home

7:45 pm 9:00 pm Homework

5:00 pm 7:00 pm Singing & Music Lesson

9:30 pm Shower & Bed fix / child sex trafficking / toy

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2

Mimi

9:00 am

9:30 am

Wakes Up, Checks her phone, email and instagram

11:45 am Arrives to Class

7:00 pm 8:00 pm Dinner

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Eats breakfast and watch TV.

12:00 pm 2:00 pm Class

10:00 am

11:00 am

Takes a shower & Gets ready for her day while listening to Taylor Swift.

Drives to Campus

2:15 pm

6:00 pm

6:30 pm

Leaves class and heads to cousins house to visit

Heads home

Gets ready for dinner with family

8:00 pm 12:00 pm Watches favorite nightly TV shows alone or with family

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Gabby

6:00 am

7:00 am

Wakes up with children to feed them breakfast and get the day started

Checks email and phone whilst kids are watching morning TV

11:00 am

12:00 pm 1:00 pm

Takes baby outside to play

Lunch

5:00 pm 6:30 pm

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Heads home and has dinner with family

7:30 am

9:00 am

Gets eldest children ready for school and herself ready and heads out the door

1:15 pm

3:00 pm

Puts baby down for nap and works on some artwork in office

Goes to pick up kids from school

7:30 pm

10:00 pm

Puts all kids down to bed

Watches TV and head to bed

Goes to the Gym

4:00 pm Takes daughter to ballet and son to baseball practice

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assess

Through thorough assessment, FIX prepares to launch TOY, Trafficking Of Youth, a campaign with ambition to penetrate into the complex issue of Child Sex Trafficking.

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trafficking of youth

campaigns fotrifying the fight

against child sex trafficking 44

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TOY Mission Statement:

TOY aims to embed compassion and awareness about child sex trafficking into contemporary society. It is a pioneer in the fight against the cause given its unique positionioning of targeting humans as young as 9 years old.The TOY team believes that the updated and wholistic education of youth now can lead to a better world tomorrow. Through the age appropriate preparation of youth, societies can potentially consist of well rounded individuals, who are mindful of their actions, and aware of the real state of the world.

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toy: color palette

Just like society, that is defined by the different individuals that comprise it, each color can be defined in terms of percentages of the three primary colors.

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toy: target groups

9-13 group 1

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14-18 g ro up 2

19-23 grou p 3

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toy: target group 1

home 9-13 group 1

school

people media people media

FAMILY (Siblings/Parents) Celebrity

TV/Movies/Music Computers/Tablets/iPods Friends/Classmates/Teachers Textbooks/books Curriculum

lectures plays activities

Videos/Computer/Technology Extra-curricular

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toy: target group 2

home 14-18 gr o u p 2

school

people FAMILY (Siblings/Parents)

Celebrity TV/Movies/Music media Computers/Tablets/iPods/Phones Social Media Facebook Twitter Friends/Classmates/Teachers/ people Counselors/Professors/Advisors

media

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lectures plays activities Clubs Videos/Computer/Technology

Textbooks/books Curriculum

Extra-curricular fix / child sex trafficking / toy

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toy: target group 3

home

people media

19-23 gro u p 3

people school/ work

media

FAMILY (Siblings/Parents) Celebrity TV/Movies/Music Computers/Tablets/iPods/Phones Social Media Facebook Twitter LinkedIn Friends/Classmates/Professors/ Colleagues/Advisors Textbooks/books Curriculum

lectures plays activities

Videos/Computer/Technology

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exploration

Clubs

Extra-curricular fix / child sex trafficking / toy

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toy: target group overview

trafficking of youth

campaigns fotrifying the fight

against child sex trafficking

classmates

9-13 group 1

family

attraction activities

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14-18 g r o up 2

19-23 g r o up 3 technology

friends

socialization

career exploration

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toy: campaign assessment to each group

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9-13 group 1

TOY_Educate: TOY representatives visit schools to introduce

14-18 group 2

TOY_Approach: Guerilla promotional campaign that raises

19-23 group 3

TOY_Introduce: Diffuse TOY to the public with attention-

the concept of Human Rights to children.

awareness through emotional connection via the social media.

grabbing posters in high traffic areas.

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toy_educate: group 1, 9-13yrs STEP

9-13 group 1

1

STEP

TOY Rep agrees on how groups will be shaped with school Principle (based on grade or age) STEP

4

STEP

All students enter and meet up with TOY reps.

Students randomly pick silly bandz from bucket that are three different colors STEP

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5

9

After brainstorming, TOY rep presents reality of the victim (in tasteful and age appropriate way)

STEP

2

STEP

Students are devided into groups based on step 1

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STEP

Group comes together to form target group TOY reps will educate

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STEP

TOY Rep presents Groups meet depending photo of victim and asks on the color of their students to brainstorm sillyband. on what they think his/ her life is like STEP

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Kids come up with creative way/projects to support victim and cause

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STEP

11

8

Students brainstorm by writing words and phrases on large piece of paper

Projects will be posted on TOY website and used as educational and awareness material

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toy_educate: details

9-13 group 1

Used in Step 5 & 6: Students randomly pick silly bandz from bucket. They are then divided into group based on the color of their silly band, red, yellow or blue.

for

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join the fight against

child trafficking!

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9-13 group 1

Described in Step 11: Projects produced by students will be put on TOY website and used as educational and awareness material.

http://www.traffickingofyouth.org

http://www.traffickingofyouth.org

trafficking of youth

campaigns fotrifying the fight

national human trafficking resource center: 1-888-373-7888

against child sex trafficking

the problem our mission you can help! our campaigns

trafficking of youth campaigns fotrifying the fight

against child sex trafficking

the problem

find your poster national human trafficking resource center: 1-888-373-7888

our mission

an organization by

you can help!

find your poster

our campaigns

school name

school name

school name

school name

school name

school name

school name

school name

school name

school name

school name

school name

school name

school name

find your poster

an organization by

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toy_approach: group 2, 14-18yrs 14-18 14-18 gro g ruop u2p 2

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Teenage guy or girl signs onto his/her facebook account

2

User notices a new friend request

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You are more powerful than you think...

William Johnson

William Johnson

WHAT DO YOU KNOW ABOUT TRAFFICKING IN THE US?

3

User clicks to see who requested their friendship. Its either Mary or William

4

User accepts the friend request and clicks on Mary or William’s profile Male User

Mary Smith

You are more powerful than you think...

Mary Smith

WHAT DO YOU KNOW ABOUT TRAFFICKING IN THE US?

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Mary Smith Hey Male User name, Thanks for the add! I’m Mary Smith. I am 20-year-old senior at Stuyvesant High School in NY! I moved here with my family a year ago, so far I love it! I’ve made a bunch of new friends, and I’m waiting to hear back from my dream colleges any day now.

Mary Smith Why did I add you, Male User Name? Because you are powerful than you think! I know I am.

A year ago I didn’t want a future if it meant that I would continue living the way I did. I felt

Smith MaryMary Smith

Hey Male User Name

caged, hopeless, and depressed. My so-called boyfriend who I was in love with, used me! He kept me captive and forced me to sell my body for money against my will. I thought that was it.

Then Stella appeared, she rescued me(she works for xyz.org).

Do you know 5,500,000 children are trafficking victims each year? You can help!

Male User Name you are strong! Help others believe in their strength! If you believe every person should be treated like a human, visit my facebook page for ideas, resources, and spread the word!

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toy_introduce: group 3, 19-23yrs 19-23 group 3

This TOY campaign will be the basis of the organization’s launching. It will familiarize people with the cause and the organization itself. In high traffic areas such as subways, buses, etc. shocking statistics will be exposed through simple yet modern illustrations.This would later evolve to being more target specific

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toy:promotion ideas

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Gr ou p

1 Gr ou p 2 Gr ou p 3

toy: fulfillement of design criteria 1. Educate Society About Child Sex Trafficking 2. Motivate People to Want to Help 3. Wide Social Media Exposure and Emphasis (Facebook, Twitter, Instagram, Blogs, etc.)

4. Establishment of Emotional Connection to Victim 5. Targeting Each Target Group Age Appropriately (Group 1: 9-13, Group 2: 14-18, Group 3: 19-23)

6. Accurate Material

(All Material Up To Date, Interesting, and Correct)

7. Clearly Convey TOY Mission (in All Products and Campaigns)

8. Comprehensible Website Navigation 9. Stress Importance of Human Rights in Early Education 10. Accessability and Existence of Material

(ipad, android, iphone, apps, website, computer, etc.)

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Denotes Criterium Has Been Fulfilled

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toy: short and long-term goals http://www.traffickingofyouth.org

trafficking of youth campaigns fotrifying the fight

against child sex trafficking

the problem our mission you can help! our campaigns find your poster national human trafficking resource center: 1-888-373-7888 an organization by

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toy: short-term goals

• To become established as a reliable organization.

• To expand their network and go to more schools, and more people.

• To create a special campaign for their 19-23 year old target group, possibly at collede campuses and spots this age group frequents in different cities.

• To gain following on social media and keep information up-to-date.

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toy: long-term goals

• To embed early education of human rights into the American Culture.

• To collaborate with well-established firms with a strong media platform to educate a greater population about child sex trafficking.

• To join forces with various child sex trafficking organizations to strengthen their impact and to eventually, collaboratively decide on one global hotline for reporting.

• To encourage more efficient predator combat techniques (with help from the government) to try to eliminate demand for child sex exploitation.

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parsons: the new school for design strategic design and management research and development advanced methods instructor: robert rabinovitz