MARYAM HOSSEINI
BLUEGRASS HILLS BY DAY, CITY STREETS BY NIGHT. Maryam Hosseini was born and raised in Lexington, Kentucky in a Persian household. After graduating from a performing arts high school focusing on classical cello performance. In 2007, she moved to New York City to attend the New School. While at the New School, she found her self intrigued with a variety of industries and their relationship with telling stories .
Her love for all things brand, strategy, concept, and graphic design in part with her background provide her with a unique skill set and lens in the conceptualization and execution of a story Today she spends her days on Madison Avenue as one of the men and women of our contemporary ad world igniting and enticing culture through thought and action.
In her time in Design Management, Maryam was able to recognize and develop her interest with branding.
MARYAM HOSSEINI 859.533.3088 maryam.d.hosseini@gmail.com
CALIXIBE.COM
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Marketing: Jeremy Scott x MAC
Brand Strategy & UX: WikiLeaks Re branding
Branding: Infestation of Information
Information Design: Romeo & Juliet
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MARKETING
Jeremy Scott x MAC is a final project that was completed for Norman Fryman’s Marketing class. It consisted of a final report and presentation representing an original product, its price point, placement and production. The team included five members: • • • • •
Morgan Butler Kyury Kim Jamie Chang Rumoui Chen Myself
My roles included strategy, visual presentation, & product renderings.
MARILYN MINTER
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This final project consisted of an original concept executed through Product, Pricing, Promotion and Placement. The concept gathered leading information from two very different target markets: beauty and fashion and spun them together into one limited edition collaboration between a West Coast fashion designer and product placement in a leading makeup and beauty product manufacture in an east coast location.
MARKETING
The foundation for the execution of this limited edition campaign relied up an in-depth understanding of the beauty and fashion industries relative to MAC cosmetics and Jeremy Scott. Additionally, target market and consumer analysis acted as a foundation for user experience.
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BRAND STRATEGY AND USER EXPERIENCE This re branding exercise examines the brand strategy and user experience surrounding a reinvented Wikileaks. The project was completed for Andrew Robinson’s Design 4 class. This campaign was proposed to be carried out from cultural insight, strategy development and creative execution.
LEAKS CON CEPT 17
The campaign targets Bijan - a 24 year old citizen of the Islamic Republic of Iran in the wake of the Arab Spring. His experience with the brand revolves around a thirst for truth. Wikileaks acts as a vigilante to the brand, and an expression of the youth culture of the Middle East, a culture on the brink of revolution. The campaign began with general cultural insights gathered through traditional and nontraditional forms of research. STRATEGIC CONCEPT: In the Persian context, WikiLeaks now functions as a hidden platform, and resource to the youth. It is housed within a clothing website that produces under a unifying theme of truth. Bijan is targeted in a community space with gorilla messaging to purchase products and receives immediate access upon purchase of a product.
STRATEGY & UX
STORYBOARD
USER NARRATIVE
User Experience
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STRATEGY & UX
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STRATEGY & UX
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BRANDING
“Infestation of Information” is an Public Service campaign emphasizing Bed Bug Awareness. This is the final project for Andrew Robinson’s Design 4 Studio. Components include: • Concept • Brand Guidelines • Execution of 3 strategies
wel to new york shit
lcome w k tty.
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Guidelines
BRANDING
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BRANDING
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INFORMATION DESIGN This final project was the conclusion of my Design Curriculum while at Parsons. Design 4 with Andrew Robinson focused primarily on story telling. Of all the projects in that semester, this was the most open ended. It began with a detailed survey that all students of Andrew Robinson’s Design 4 classes were to take. Questions ranged from demographic to personal preference, and then the resulting anonymous data was handed over to us. Our challenge was to interpret the data in any way that we chose, but to tell a relative story of our classmates. Inspiration struck upon watching Baz Luhrman’s Romeo + Juliet one sleepless night in May prior to the projects due date.
ROMEO
[TWO HOUSEHOLDS, BOTH ALIKE IN DIGNITY, IN PA BREAK TO NEW MUTINY, TAUGHT BY A
DO YOU BITE YOUR THUMB SIR?
BLOOD OF OURS
MEN STANCE
A HAIR LESS
FIVE FOOT NINE
4 CAUCASIAN
MUSIC PLAYS
7.6% GREEN
FAVOURITE COLOUR
1.BLACK
TW
FAVO LOVE AND WAR
7 BLACK 6 BROWN
MINE EYE COLOUR
AVE
AVERAG RESPON YIELDED
WORDS
2. GREEN 3. BLUE 4.BROWN
MONTAGUE VS CAPULET?
SMOKE RAISED:
FUMES RAISED SLIGHTLY LIBERAL/SLIGHTLY MODERATE
YES 6
O JULIET
ARSONS D+M WHERE WE LAY OUR SCENE, 55 MALE AND FEMALE DESIGN 4 STUDENTS ANDREW ROBINSON WHERE CIVIL DESIGN MAKES CIVIL HANDS UNCLEAN] YES, MADAM
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ASIAN
HISPANIC
1 ARAB
ERAGE OF
STANCE
WO
S:
DEFINE THE WORDS BEAUTY AND UGLY
5’6
HISPANIC CAUCASIAN
3 INCHES
HER MUSIC
83%
WAR AND PEACE
SHORTER THAN THE MEN A HAIR MORE
THINE EYE COLOUR
27:4:5:6 BROWN
FAVOURITE COLOUR
BRUNETTE
BLACK
BLUE
1.BLACK
MONTAGUE VS CAPULET?
OVERWHELMING MAJORITY : 71% (LIBERAL- EXTREMELY LIBERAL)
MIDDLE EASTERN AFRICAN
ONE FAVORITE ARTIST
AVERAGE
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WORDS ON AVERAGE
DEFINE THE WORDS BEAUTY AND UGLY
GREEN
2. PURPLE 3. GREEN 4.PINK 5. RED 6. YELLOW 7.BLUE 8. ORANGE 9. GREY
NO: 6
ASIAN
AN AVERAGE OF
ORITE ARTISTS
GE NSE D
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BLOOD OF OURS
SMOKE RAISED: FUMES RAISED
NEARLY SMOKE 35
MARYAM HOSSEINI
LET’S
connect
859.533.3088 maryam.d.hosseini@gmail.com @maamzies 37