Shoveling Snow Productions: process book

sh qveling sn qw prqducti qns joanna

cassandra

marc

vanessa

martha

design development

shoveling snow productions

pages 1 - 4

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pages 5 - 17

2

pages 18 - 30

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pages 31 - 39

4

pages 40 - 41

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about us . what we’ve done quick look on how got to where we are

the characters

- create personas

design evaluate iterate refine design implementation

the show concepts

- create show concepts

design evaluate iterate refine design implementation

the business

- create supporting materials

design

design development

evaluate iterate refine design implementation

the result

- create supporting materials

conclusion

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shoveling snow productions about us what we’ve done a quick look on how got to where we are

design development

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about us shoveling snow productions is comprised of 5 juniors from parsons school for design. we are currently all n our junior year. our design development class, instructed by robert rabinovitz has taken on an assignment of utilizing the design process to come up with a television show series.

what we’ve done by using design proncipals, we have developed 5 characters accompanied with a list of characteristics. for designing our shows, we decided that we would base our show around the developed personas ans not the personas around the show.

how we did it think of people who are extreme, dramatic, overly sensitive, defensive and just plain arguementative.....and multiply that by 10. shoveling snow productions has notices that secondary characters in many programs have have grabbed the attention of viewers. viewers such as ourselves, always lust for more of these characters. by concentrating on over the top actions, re-actions and emotions, as each character will remind viewers of someone they know.

our programs and the plot will truly represent an escape for viewers from every day hectic life and will leave viewers believing that those over the top people that they compare our charactersto, really aren’t that bad in the end

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design development 2

the show’s will all be narrated by the characrters which will add a an interesting dynamic as it will reflect identical situations that are being interpreted by characters who do not share siimilar views and opinions.

1

about us we are please to introduce to you; minnie, gustav, susan, jim and christina.

the characters

gustav melaheedro. susan. minni. christina. jim beam. stubborn...passionate...brilliant....quiet...bitter...angry

gorgeous...stubborn...social....stylish...strong-minded...loves to party...healthy...rebellious...restless...street-wise intentioned...outspoken...great with people...talkative stubborn...passionate...confrontational...smart...caring...well spoiled...trashy...social....delusional...arrogant...angry...alcoholic...hostile attractive...intelligent...social....artsy...adventurous...free-sprited...talented...rebellious

35 years old, married, no kids, student. 5’8”, 195 lbs , brown hair, brown eyes. years fried old, canadian livesfake in nyc.

30years old (if 47 was the new 30), married, no kids (they would wreck her 25 figure). hair, fakebut tan.tall, long legs, full lips, slim.

17 years old, lives with her parents. 5’4”, 115 lbs, blond hair boobs, and blue eyes. jim left the workforce as a corporate executive in the entertainmnet industry to go back to school in hopes of changing his career. Jim is christina was in born in school, tornto. christina went to boarding an school in switzerland and was discovered by elite models. after school christina gustav was born and raised in salem, oregon. as a child and throughout life gustav was an outcast andsusan generally tothe himself. gustav grewkept up in mid-west and led a very boring adolescent life. she was a bit nerdy high and could be considered “ugly known as a someone who is confrontational at times and it is also widely known that if he is not happy, he will voice his concerns. jim is well still living with her parents and her three sisters in notting hill, she just started as an assistant for fashion photographer. moved to nyc models excelled in school and was especially gifted in mathematics. gustav loves numbers. gustav attended the university orshe massachusetts duckling” until prettied up, and moved away, and began her quest to prove all the kids thatand used to pickfull-time. on her wrong…little does she know, and at has spent timeisinespecially various educational programs that are not related. minni has been taking pictures of everything she considered beautiful since she got hereducated first camera age 14 and attracted to graduated with a doctorate in quantum physics. no one cares anymore. susan would be considered borderline white trash if she weren’t rich. she claims her occupation is spending money. vivid colors. minni went to a girls school, wearing a uniform that she hated and was raised very liberally. christina is passionate about what she loves and what she hates. christina hates cooking, conservative dinners, politics, smoking and has a jim was raised by his mother and step-father. both are alive today and jim confides in them often. some consider jim to be somewhat of a complex about her christina surfing, travelling, shopping and playing with her dog named bassie. christina is obviously pasgustav was raised by his mother and father. both parents died in a tragic accident on 6/22/66. gustav developed for drinking even numbers. susan hasaahate casual problem that developed from when she was a teenager as both ofbig herfeet. parents were loves alcoholics. her drink of momma’s boy. jim has sisters he gets but often finds himself at battle with them over trivial things. jim is married and minni loves pop art and her idols are sioate andy warhol and roy and lichtenstein. minni always what she wants andtwo wishes to who discover thealong with about fashion relentlessly to susan a does pointlives of it in being an addiction. christina is an exceptionally talented short story writer and after graduation, gustav lived alone in a small apartment until he met his now ex-wife marge in a local choice coffee shop. jim divorced in onfrequestly indulges when she is having her frequest is a cosmopolitan and “liquid lunch” datesshops with the other girls. a and idolsthe his wife along of famously. they have 2 dogs that they treat like real spoiled children. world. as soon as she gathered enough and money sheand wants around andthey takeget pictures all her christina advenwasexperience an accomplished dancer has toa travel promising future inworld photography. socially speaking, is a party monster. she parties nightly.

8/16/88 (again with the even numbers) when he found his wife had been having multiple affairs. huge home that is under furnished (pier 1 style furniture). tures.

60 years old, divorced, no kids. 5’7”, balding and wears glasses. size 10 shoes.

gustave has obsessive compulsive disorder and his hate for even numbers throws him into tirades.

jim strives to succeed. he wants everything perfect but his relaxed personality does not reflect this. jim wants to be a part of something christina find true love.toshe’s for the man of her dreams. christina hopes to write and have a book published susan’s husband richard is a self-made millionaire through investments in stocks andstrives bonds.tosusan claims love in herconstant husbandsearch but everygreat but isn’t quite sure what that would be. so jim is passionate to a fault about great design. jim used to compete in tennis at a profesminni desires to see the world and wants toher make achristina statement in it.to minni can’tworking wait to escape thejust clutches of and her over-bearing hopes continue the fashion indusrty one day wantsparents to design and develop her own line of jewelone knows she’s only with him for his money. susan needs richard’s wealth about to keep uplife. with her social and materialistic habits. in sional level. she can explore the world and be free. ery. christina loves her freedom and wants to be able to travel and work all around the world.

sincerely,

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design development

...................we hope you like them.................nobody else does!

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1

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the characters

- create personas

design evaluate iterate refine design implementation

design development

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2

the characters phase 1 - design - charater persona concept development In this phase shoveling snow productions brainstormed and created a variety of characters. Personas were developed for each character idea that detailed, lifestyle, qualities, family life and life experience. After the development of characteristics, images that we believed matched the character traits were inserted to fit in with the list of characteristics

design development 6

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the characters phase 2 - evaluate - character persona further development In this phase shoveling snow productions further brainstormed and selected characters that we felt had the most appealing personas and traits. through group meetings and brainstorming sessions, we discussed every aspect of every character and reduced or character concepts down to five characters

christina

gustav

susan

design development

jim beam

minnie shqveling snqw prqductiqns

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the characters phase 3 -iterate - charater persona further development

In this phase shoveling snow productions further brainstormed after the presentation to our classmates and a guest critic. shoveling snow productions held a brainstorming session to further develop character traits for the five selected characters.

character development.

believes she’s highly intelligent

unemployed socialite

married to money

not educated background

“cougar�

artificial

fear of aging

alcoholic but claims to be only a social drinker

susan

never seen without make-up appearance

horrific style

late forties/tries to look 20

character

hostile

always dressed for an occasion

design development

nerd in high school dilusional

show-off

excessive shopper

talkative

arrogant boy crazy

married only for money

class-snob

susan 8

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the characters

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continued

phase 3 -iterate - charater persona further development In this phase shoveling snow productions further brainstormed after the presentation to our classmates and a guest critic. shoveling snow productions held a brainstorming session to further develop character traits for the five selected characters.

character development.

highly intelligent and creative

lives with parents and three sisters

brought up in a good home

high school background blunt

unique style

crushes on older men

adorable

minnie

appearance

foul-mouthed

strives to be different

seventeen years old but very mature

intelligent

curious non-conforming

very intriguing

talkative

great degree of common sense

well-read

design development

nerd in high school

argumentative

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the characters

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continued

phase 3 -iterate - character persona further development In this phase shoveling snow productions further brainstormed after the presentation to our classmates and a guest critic. shoveling snow productions held a brainstorming session to further develop character traits for the five selected characters.

character development.

highly intelligent and creative

strives to “do good� in society

brought up in a good home

intrenationally educated background snobby promiscuous

gorgeous adorable

christina

appearance

highly fashionable label whore

foul-mouthed

intelligent

design development

well-traveled curious non-conforming well-read

very intriguing

a good listener

short-fused

christina 10

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continued

phase 3 -iterate - character persona further development In this phase shoveling snow productions further brainstormed after the presentation to our classmates and a guest critic. shoveling snow productions held a brainstorming session to further develop character traits for the five selected characters.

character development. highly intelligent

married

student

former corporate executive educated

background anger management issues alcoholic

confrontational

messy

jim

appearance

trendy mid-thirties

character

victim of tragedy

treats his dogs like children

married

short fuse

talkative argumentative

design development

street smart

parents were alcoholic

always trying to get fit

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the characters

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continued

phase 3 -iterate - character persona further development In this phase shoveling snow productions further brainstormed after the presentation to our classmates and a guest critic. shoveling snow productions held a brainstorming session to further develop character traits for the five selected characters.

character development.

lonely

divorced

highly intelligent

professor educated

background

hates even numbers

messy

gustav

quarky

appearance

disheveled older

character victim of tragedy

design development

victim of tragedy

parents died in a tragic accident

keeps to himself o.c.d. disorder angry

grumpy

divorced bitter

gustav 12

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the characters continued phase 4 - refine design and implementation - character personas at this final stage, we have incorporated new character traits and ideas to complete the development of our characters. in this phase we also designed the layout for the portrayal of the characters.

jim beam.

stubborn...passionate...confrontational...smart...caring...well intentioned...outspoken...great with people...talkative

35 years old, married, no kids, student. 5’8”, 195 lbs , brown hair, brown eyes.

jim was raised by his mother and step-father. both are alive today and jim confides in them often. some consider jim to be somewhat of a momma’s boy. jim has two sisters who he gets along with but often finds himself at battle with them over trivial things. jim is married and idols his wife and they get along famously. they have 2 dogs that they treat like real spoiled children. jim strives to succeed. he wants everything perfect but his relaxed personality does not reflect this. jim wants to be a part of something great but just isn’t quite sure what that would be. jim is passionate to a fault about great design. jim used to compete in tennis at a professional level.

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design development

jim left the workforce as a corporate executive in the entertainmnet industry to go back to school in hopes of changing his career. Jim is known as someone who is confrontational at times and it is also widely known that if he is not happy, he will voice his concerns. jim is well educated and has spent time in various educational programs that are not related.

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the characters continued phase 4 - refine design and implementation - character persona at this final stage, we have incorporated new character traits and ideas to complete the development of our characters. in this phase we also designed the layout for the portrayal of the characters.

christina.

gorgeous...stubborn...social....stylish...strong-minded...loves to party...healthy...rebellious...restless...street-wise

design development 14

25 years old, canadian but lives in nyc. tall, long legs, full lips, slim. christina was born in tornto. christina went to boarding school in switzerland and was discovered by elite models. after school christina moved to nyc and models full-time. christina is passionate about what she loves and what she hates. christina hates cooking, conservative dinners, politics, smoking and has a complex about her big feet. christina loves surfing, travelling, shopping and playing with her dog named bassie. christina is obviously passioate about fashion and shops relentlessly to a point of it being an addiction. christina is an exceptionally talented short story writer and was an accomplished dancer and has a promising future in photography. socially speaking, christina is a party monster. she parties nightly. christina strives to find true love. she’s in constant search for the man of her dreams. christina hopes to write and have a book published about her life. christina hopes to continue working in the fashion indusrty and one day wants to design and develop her own line of jewelery. christina loves her freedom and wants to be able to travel and work all around the world.

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the characters continued phase 4 - refine design and implementation - character personas at this final stage, we have incorporated new character traits and ideas to complete the development of our characters. in this phase we also designed the layout for the portrayal of the characters.

minni.

attractive...intelligent...social....artsy...adventurous...free-sprited...talented...rebellious

still living with her parents and her three sisters in notting hill, she just started as an assistant for a fashion photographer. minni has been taking pictures of everything she considered beautiful since she got her first camera at age 14 and is especially attracted to vivid colors. minni went to a girls school, wearing a uniform that she hated and was raised very liberally. minni loves pop art and her idols are andy warhol and roy lichtenstein. minni always does what she wants and wishes to discover the world. as soon as she gathered enough experience and money she wants to travel around the world and take pictures of all her adventures. minni desires to see the world and wants to make a statement in it. minni can’t wait to escape the clutches of her over-bearing parents so she can explore the world and be free.

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17 years old, lives with her parents. 5’4�, 115 lbs, blond hair and blue eyes.

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the characters continued phase 4 - refine design and implementation - character personas at this final stage, we have incorporated new character traits and ideas to complete the development of our characters. in this phase we also designed the layout for the portrayal of the characters.

susan.

spoiled...trashy...social....delusional...arrogant...angry...alcoholic...hostile

design development 16

30years old (if 47 was the new 30), married, no kids (they would wreck her figure). fried hair, fake boobs, fake tan. susan grew up in the mid-west and led a very boring adolescent life. she was a bit nerdy in high school, and could be considered an “ugly duckling” until she prettied up, moved away, and began her quest to prove all the kids that used to pick on her wrong…little does she know, no one cares anymore. susan would be considered borderline white trash if she weren’t rich. she claims her occupation is spending money. susan has a casual drinking problem that developed from when she was a teenager as both of her parents were alcoholics. her drink of choice is a cosmopolitan and frequestly indulges when she is having her frequest “liquid lunch” dates with the other girls. susan lives in a huge home that is under furnished (pier 1 style furniture). susan’s husband richard is a self-made millionaire through investments in stocks and bonds. susan claims to love her husband but everyone knows she’s only with him for his money. susan needs richard’s wealth to keep up with her social and materialistic habits.

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the characters continued phase 4 - refine design and implementation - character personas at this final stage, we have incorporated new character traits and ideas to complete the development of our characters. in this phase we also designed the layout for the portrayal of the characters.

gustav melaheedro. stubborn...passionate...brilliant....quiet...bitter...angry

gustav was born and raised in salem, oregon. as a child and throughout life gustav was an outcast and generally kept to himself. gustav excelled in school and was especially gifted in mathematics. gustav loves numbers. gustav attended the university or massachusetts and graduated with a doctorate in quantum physics. gustav was raised by his mother and father. both parents died in a tragic accident on 6/22/66. gustav developed a hate for even numbers. after graduation, gustav lived alone in a small apartment until he met his now ex-wife marge in a local coffee shop. jim divorced in on 8/16/88 (again with the even numbers) when he found his wife had been having multiple affairs. gustave has obsessive compulsive disorder and his hate for even numbers throws him into tirades.

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60 years old, divorced, no kids. 5’7�, balding and wears glasses. size 10 shoes.

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the show concepts

- create show concepts

design evaluate iterate refine design implementation

design development 18

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the show concepts phase 1 - design - show concept development In this phase shoveling snow productions brainstormed and created a variety of show concepts. show concepts were developed keeping the character personas that were developed in the character development stage. all of the show concepts were designed to have all 5 developed characters as the “stars” of the cast.

plot concept 1 all 5 characters are enrolled in night school art class. they are all taking the class for lack of anything better to do with their time. none of them have any artistic talent. they really don’t care about it or bother to put any effort into it at all.

plot concept 2 the rehabilitation resort is located in a remote part of arizona. all five characters end up in same rehab clinic for various reasons in an attempt to “find themselves” and overcome their disorders/addictions. the disorders that the characters have are are o.c.d., suicidal tendencies, eating disorder, rage or anger issues, alcohol and drug addiction. the series will be an emotional roller-coaster as the characters try to work out there different issues while meeting in a group.

plot concept 3 couples therapy group. all five characters are in therapy with their significant other, each for a unique reason. susan just loves her husbands money, gustav just recently divorced from his wife of several years, christina just hopes to perform research for her next book, jim is being forced to go by his wife and minni’s parents have a totally dysfunctional relationship and wants to avoid any possibilty of being like them. this series is dramatic and deeply discusses love and relationships through group and individual therapy sessions.

all 5 characters are serving mandatory 90 hours of community service time together for various reasons to avoid jail time . each episode follows a new activity. susan for shoplifting, gustav for indecent exposure, christina for driving under the influence, jim for assaulting an officer (he punched a cop), minni for drug possession.

plot concept 5

design development

plot concept 4

all 5 characters live in the same building on the upper east side of manhatten.

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the show concepts

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continued

phase 1 - design - show concept development In this phase shoveling snow productions brainstormed and created a variety of show concepts. show concepts were developed keeping the character personas that were developed in the character development stage. all of the show concepts were designed to have all 5 developed characters as the “stars� of the cast.

plot concept 6 a family reunion taking place after extended family members haven’t seen each other in several years. all characters are related in some obscure way and none of them really get along. cast members are either distant cousins, related through marriage and adopted. the reunion is in rural ohio.

plot concept 7 game show (kind of survivor-esque) where contestants have to perform various tasks in hopes of making to to the last week and becoming the winner of the grand prize$100,000,000. each week they are in a new location (antarctic, amazon, sahara desert, etc.) and in the end they all end up turning on each other because they become so paranoid.

plot concept 8 all 5 characters are guests in a scary old haunted hotel. crime has been committed and they all have to figure out who is guilty before another horrible thing happens to them. the hotel is located in a small english stormy town.

design development

plot concept 9 their plane crashed near some island en route to south america from new york city. 5 characters are the main survivors who now live with indigenous people on remote island with no connection to the outside world.

plot concept 10 all 5 characters are regulars at this particular restaurant. weekly, the show focuses on each characters interactions with other cast members and cast members recount their day while at their local restaurant.

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the show concepts

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continued

phase 2 - evaluate - show concept development - title development in this phase, shoveling snow productions gave each plot concept a show title. we brainstromed and closely evaluated each plot concept and decided of tiotles for each plot concept based on its relationship to the plot, interest the title would invoke from viewers and whether or not the title would compliment the plot.

plot concept 1 all 5 characters are enrolled in night school art class. they are all taking the class for lack of anything better to do with their time. none of them have any artistic talent. they really don’t care about it or bother to put any effort into it at all.

plot concept 2

shqveling snqw prqductiqns

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the rehabilitation resort is located in a remote part of arizona. all five characters end up in same rehab clinic for various reasons in an attempt to “find themselves� and overcome their disorders/addictions. the disorders that the characters have are are o.c.d., suicidal tendencies, eating disorder, rage or anger issues, alcohol and drug addiction. the series will be an emotional roller-coaster as the characters try to work out there different issues while meeting in a group.

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the show concepts

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continued

phase 2 - evaluate - show concept development - title development

plot concept 3 couples therapy group. all five characters are in therapy with their significant other, each for a unique reason. susan just loves her husbands money, gustav just recently divorced from his wife of several years, christina just hopes to perform research for her next book, jim is being forced to go by his wife and minni’s parents have a totally dysfunctional relationship and wants to avoid any possibilty of being like them. this series is dramatic and deeply discusses love and relationships through group and individual therapy sessions.

plot concept 4 all 5 characters are serving mandatory 90 hours of community service time together for various reasons to avoid jail time . each episode follows a new activity. susan for shoplifting, gustav for indecent exposure, christina for driving under the influence, jim for assaulting an officer (he punched a cop), minni for drug possession.

design development 22

plot concept 5 all 5 characters live in the same building on the upper east side of manhatten.

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continued

phase 2 - evaluate - show concept development - title development

plot concept 3 6 a family reunion taking place after extended family members haven’t seen each other in several years. all characters are related in some obscure way and none of them really get along. cast members are either distant cousins, related through marriage and adopted. the reunion is in rural ohio.

plot concept 7 game show (kind of survivor-esque) where contestants have to perform various tasks in hopes of making to to the last week and becoming the winner of the grand prize$100,000,000. each week they are in a new location (antarctic, amazon, sahara desert, etc.) and in the end they all end up turning on each other because they become so paranoid.

all 5 characters are guests in a scary old haunted hotel. A crime has been committed and they all have to figure out who is guilty before another horrible thing happens to them. the hotel is located in a small english stormy town.

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design development

plot concept 8

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the show concepts

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continued

phase 2 - evaluate - show concept development - title development

plot concept 9 their plane crashed near some island en route to south america from new york city. 5 characters are the main survivors who now live with indigenous people on remote island with no connection to the outside world.

plot concept 10 all 5 characters are regulars at this particular restaurant. weekly, the show focuses on each characters interactions with other cast members and cast members recount their day while at their local restaurant.

design development 24

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the show concepts phase 3 - iterate - show concept development in this phase, shoveling snow productions revisited each plot concept after presentaing to the class and narrowed the selection down to three titles. our decision was based on, longevity that the show could have, given characters in certain siituations and their audiences reaction to them, the marketability of the show and from feedback from the class.

400 hours

400 hours sentenced to

community service

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synopsis all 5 characters are serving mandatory hours of community service time together for various reasons to avoid jail time . each episode follows a new activity. susan for shoplifting, gustav for indecent exposure, christina for driving under the influence, jim for assaulting an officer (he punched a cop), minni for drug possession.

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the show concepts

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phase 3 - iterate - show concept development

higher class

higher

class some are born artists, others...just suck

design development 26

synopsis all 5 characters are enrolled in night school art class. they are all taking the class for lack of anything better to do with their time. none of them have any artistic talent. they really don’t care about it or bother to put any effort into it at all.

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continued

phase 3 - iterate - show concept development

where the fuck is ohio

where the f@#klifeis Ohio? is about family values

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synopsis a family reunion taking place after extended family members haven’t seen each other in several years. all characters are related in some obscure way and none of them really get along. cast members are either distant cousins, related through marriage and adopted. the reunion is in rural ohio.

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the show concepts phase 4 - refine design - show concept development - storyboard development in this phase, shoveling snow productions created stoyboards for each of the three show plot and title selections.

design development

main characters for each show

gustav

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where the fuck is ohio

400 hours

higher class

jim

christina

minnie

susan

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the show concepts phase 4 - refine design - show concept development - storyboard development in this phase, shoveling snow productions considered feedback from the class and decided to combine our show selections into 1 show. the characters from each show did not change from concept to concept thus we decided to implement all 3 concepts into one show and and create subsequent seasons from all of our concept selections. In selecting one show, to allow for plot expansion, we created new secondary characters to give the show a greater dimension.

secondary character development charles the butler

officer burney

kitty the art teacher

design development

main characters for each show

gustav

jim

christina

minnie

susan

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the show concepts phase 5 - implementation - final show concept development shoveling show productions gladly introduces viewers to a new show that runs 8 episodes entitled, “where the fuck is ohio”. subsequesnt seasons will include, “where the fuck is ohio - community service” and where the fuck is ohio - higher class”. seeing as only the location and scenario for each show concept changed, we decided to combine the 3 concepts into 1 show. each concept would become a subsequent season starting with the meeting of the 5 main characters in where the fuck is ohio.

final show concept - pilot season

WHERE THE F@#K IS OHIO? life is about family values primary characters

gustav

jim

minnie

susan

design development

secondary characters

charles the butler

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christina

officer burney

kitty

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the business

- create supporting materials

design evaluate iterate refine design implementation

design development

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the business phase 1 - design - create and identify show concept supporting materials.

In this phase shoveling snow productions brainstormed and created a variety of show concept supporting materials to enhance the brand of the show and to enhance the viewer’s involvement and support of the show. shoveling snow productions developed concepts that directly relate to the main characters and their characteristics. seeing as how we have established that where the fuck is ohio will be our pilot season, we decided to promote the show with a line of merchandise.

we also decided that the platform for our program would be a perfect opportunity for in show product placement and promotion for sponsors and advertisiers. due to the extremes in out character traits, shoveling snow believes that blatent product placement would not only benefit sponsors but would also enhance the comedy in our program.

primary characters

gustav melaheedro. susan. minni. christina. jim beam. stubborn...passionate...brilliant....quiet...bitter...angry

gorgeous...stubborn...social....stylish...strong-minded...loves to party...healthy...rebellious...restless...street-wise intentioned...outspoken...great with people...talkative stubborn...passionate...confrontational...smart...caring...well spoiled...trashy...social....delusional...arrogant...angry...alcoholic...hostile attractive...intelligent...social....artsy...adventurous...free-sprited...talented...rebellious

35 years old, married, no kids, student. 5’8”, 195 lbs , brown hair, brown eyes. years fried old, canadian livesfake in nyc.

30years old (if 47 was the new 30), married, no kids (they would wreck her 25 figure). hair, fakebut tan.tall, long legs, full lips, slim.

17 years old, lives with her parents. 5’4”, 115 lbs, blond hair boobs, and blue eyes. jim left the workforce as a corporate executive in the entertainmnet industry to go back to school in hopes of changing his career. Jim is christina was in born in school, tornto. christina went to boarding an school in switzerland and was discovered by elite models. after school christina gustav was born and raised in salem, oregon. as a child and throughout life gustav was an outcast andsusan generally tothe himself. gustav grewkept up in mid-west and led a very boring adolescent life. she was a bit nerdy high and could be considered “ugly known as a someone who is confrontational at times and it is also widely known that if he is not happy, he will voice his concerns. jim is well still living with her parents and her three sisters in notting hill, she just started as an assistant for fashion photographer. moved to nyc models excelled in school and was especially gifted in mathematics. gustav loves numbers. gustav attended the university orshe massachusetts duckling” until prettied up, and moved away, and began her quest to prove all the kids thatand used to pickfull-time. on her wrong…little does she know, and at has spent timeisinespecially various educational programs that are not related. minni has been taking pictures of everything she considered beautiful since she got hereducated first camera age 14 and attracted to graduated with a doctorate in quantum physics. no one cares anymore. susan would be considered borderline white trash if she weren’t rich. she claims her occupation is spending money. vivid colors. minni went to a girls school, wearing a uniform that she hated and was raised very liberally. christina is passionate about what she loves and what she hates. christina hates cooking, conservative dinners, politics, smoking and has a jim was raised by his mother and step-father. both are alive today and jim confides in them often. some consider jim to be somewhat of a complex about her christina surfing, travelling, shopping and playing with her dog named bassie. christina is obviously pasgustav was raised by his mother and father. both parents died in a tragic accident on 6/22/66. gustav developed for drinking even numbers. susan hasaahate casual problem that developed from when she was a teenager as both ofbig herfeet. parents were loves alcoholics. her drink of boy. momma’s jim has two sisters who he gets along with but often finds himself at battle with them over trivial things. jim is married and minni loves pop art and her idols are sioate andy warhol and roy and lichtenstein. minni always what she wants and wishes to discover the about fashion relentlessly to susan a does pointlives of it in being an addiction. christina is an exceptionally talented short story writer and after graduation, gustav lived alone in a small apartment until he met his now ex-wife marge in a local choice coffee shop. jim divorced in onfrequestly indulges when she is having her frequest is a cosmopolitan and “liquid lunch” datesshops with the other girls. a and idolsthe his wife along of famously. they have 2 dogs that they treat like real spoiled children. world. as soon as she gathered enough and money sheand wants around andthey takeget pictures all her christina advenwasexperience an accomplished dancer has toa travel promising future inworld photography. socially speaking, is a party monster. she parties nightly.

8/16/88 (again with the even numbers) when he found his wife had been having multiple affairs. huge home that is under furnished (pier 1 style furniture). tures. jim strives to succeed. he wants everything perfect but his relaxed personality does not reflect this. jim wants to be a part of something christina find true love.toshe’s for the man of her dreams. christina hopes to write and have a book published gustave has obsessive compulsive disorder and his hate for even numbers throws him into tirades. susan’s husband richard is a self-made millionaire through investments in stocks andstrives bonds.tosusan claims love in herconstant husbandsearch but everygreat but isn’t quite sure what that would be. so jim is passionate to a fault about great design. jim used to compete in tennis at a profesminni desires to see the world and wants toher make achristina statement in it.to minni can’tworking wait to escape thejust clutches of and her over-bearing hopes continue the fashion indusrty one day wantsparents to design and develop her own line of jewelone knows she’s only with him for his money. susan needs richard’s wealth about to keep uplife. with her social and materialistic habits. in sional level. she can explore the world and be free. ery. christina loves her freedom and wants to be able to travel and work all around the world.

60 years old, divorced, no kids. 5’7”, balding and wears glasses. size 10 shoes.

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based from the pilot

WHERE THE F@#K IS OHIO? life is about family values shqveling snqw prqductiqns

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the business phase 2 - design - create and identify show concept supporting materials. in this phase shoveling snow productions brainstormed and created a variety of show concept supporting materials to enhance the brand of the show and to enhance the viewer’s involvement and support of the show.

brainstorming

get advice iphone application branded rubber boots

actual photographs from miinni

artwork prison jumpsuits

board games sex toys

self help books

spray tanners

beanie caps - branded

tote bags maps

jewelery

tote bags

hair dye

calendars energy drinks

scented oils

product ideas

lunch box branded dinnerware business cards listing quotes

alcohol line - jim flask

suntan oils and lotions

air fresheners

music cds magazines art supplies

posters

how to guides

design development

clothing line

ringtones with quotes even number only calendar - gustav

fashion guidesv -christina

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the business phase 3 & 4 - iteration and refine design - create and identify show concept supporting materials.

In this phase shoveling snow productions brainstormed and created a variety of show concept supporting materials to enhance the brand of the show and to enhance the viewer’s involvement and support of the show. in this phase, shoveling snow productions related products and concepts to the each individual charater.

map of how products relate to each character

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continued

phase 5 - implementation - create and identify show concept supporting materials.

Ias the result from our brainstorming and iteration and refining our design, shoveling snow productions has branded multiple items that are not only complimentary to the characters, but complimentary to the show

the products - product branding within the show

fanny-pack t-shirts

design development

canvas tote bags character quoted coffee mugs

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the business phase 5 - implementation - create and identify show concept supporting materials. branding the show

through our process, we discovered that a positive reaction was noticed from our title. our title, due to the use of the word fuck, captivated our viewers. by promoting the title itself as a product, shoveling snow believes that the title itself is a product. promoting the show by use of the title not only would peak viewer interest but it would promote branded products associated with the show.

billboard promotion

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continued

phase 5 - implementation - create and identify show concept supporting materials. the branding

billboard promotion

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the business

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continued

phase 5 - implementation - create and identify show concept supporting materials. the branding

billboard promotion/poster

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continued

phase 5 - implementation - create and identify show concept supporting materials. the branding - in show product placement

gustav/viagra promotion

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5

the result

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the result

shoveling snow productions is proud to introduce our show concept entitled,

WHERE THE F@#K lifeISis about OHIO? family values starring

gustav

jim

christina

minnie

susan

thank you. shqveling snqw prqductiqns

design development

coming soon to irritate you........................assholes.

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