Unveil, We Preserve Culture

I WE PRESERVE CULTURE

PART I Inspiration

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I WE PRESERVE CULTURE

MEET THE TEAM

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OUR STORY

KUMA

WE PRESERVE CULTURE

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Originally I am from Bishkek, Kyrgyzstan, located in Central Asia between China and Kazakhstan.

But when I am asked where is home I say “I am nomad in blood“

I’ve lived in United States since I was fourteen years old. I went to an all girls’ equestrian boarding school down in Middleburg, Virginia.

I lived in Milan, Italy for a year doing a study abroad program on the intersection of Architecture and Fashion.

I was privileged to start traveling from very young age, and got exposed to many other cultures. I saw how people lived outside my home country and to eight-year-old little girl it all seemed fascinating. Kyrgyzstan is a post Soviet Union country, with a very strong soviet mentality to this day, which differs greatly from European countries and United States.

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OUR STORY

FERWA

WE PRESERVE CULTURE

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I was born in Toronto, Canada, hold a Canadian passport and have lived in Toronto, Riyadh, and Dubai and now New York City. My dad is originally Pakistani but grew up in Kuwait, while my mom is from Tanzania, of Indian descent, but grew up between Tanzania, Karachi, and Dubai.

Living in Dubai I was around different cultures, had the opportunity to travel to different places around the world, and was exposed to so much Watched the city grow from a desert to a metropolitan hot spot

I saw Dubai struggle to grow and in the process get westernized while still trying to hold onto the little bit of culture that it had and save its novelty in that area

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OUR STORY

MIRA

WE PRESERVE CULTURE

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For many people, Hong Kong is all about contradiction: old and new, tradition and technology, east and west. In many people’s minds Hong Kong is a city aligned with the trends of globalization and has been known as a leading international financial center with a unique character and status. For me? Its Home.

Born in Taiwain, growing up Hong Kong and holding an Indian passport, confused expressions when I introduce myself are the norm.

Preserving our Hindu values whilst immersing ourselves in the Hong Kong culture is something most Hindu Parents struggled with.

Hong Kong has transitioned from simply being a “diverse city” to forming its own “expatriate culture”.

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I WE PRESERVE CULTURE

AN INIATIVE TO PRESERVE CULTURE IN THE FACE OF GLOBALIZATION

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I

WHO/WHY WE PRESERVE CULTURE

ME

THIS CULTURE

THAT CULTURE

A SMATTERING OF OTHER CULTURES

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II WE PRESERVE CULTURE

PART II

Research + Development

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SKETCHES/MIND MAPPING WE PRESERVE CULTURE

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IDEA/DESIGN PROCESS WE PRESERVE CULTURE

STARTING POINT

PRESERVING CULTURES

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PRESERVING BEAUTY

PRESERVING BEAUTY & EMPOWERMENT THROUGH BEAUTY

PRESERVING CULTURES & EXPOSING THE BEAUTY OF CULTURES

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IDEA/DESIGN PROCESS WE PRESERVE CULTURE

OLD/INITIAL IDEA

PRESERVING CULTURES

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PRESERVING BEAUTY

PRESERVING BEAUTY & EMPOWERMENT THROUGH BEAUTY

PRESERVING CULTURES & EXPOSING THE BEAUTY OF CULTURES

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FINAL/ACTUAL IDEA WE PRESERVE CULTURE

PRESERVING CULTURES

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PRESERVING BEAUTY

PRESERVING BEAUTY & EMPOWERMENT THROUGH BEAUTY

PRESERVING CULTURES & EXPOSING THE BEAUTY OF CULTURES

WE PRESERVE CULTURE

STATISTICS: LACK OF EXPOSURE

46%

OF AMERICANS HAVE A PASSPORT 14

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STATISTICS: LOSS OF LANGUAGES/CULTURES

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WE PRESERVE CULTURE

1 LANGUAGE DIES EVERY 14 DAYS

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STATISTICS: LOSS OF LANGUAGES/CULTURES

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WE PRESERVE CULTURE

YEAR 2100 : 3,500 OF 7,000 LANGUAGES WILL BE LOST

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STATISTICS: GLOBALIZATION WE PRESERVE CULTURE

INTERNATIONAL TRADE IS EXPANDING FASTER THAN THE WORLD'S ECONOMY ITSELF

8DD1FA

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STATISTICS: GLOBALIZATION WE PRESERVE CULTURE

INTERNATIONAL TRADE GROWTH 6% ANNUALLY

FOR THE NEXT 10 YEARS

2014 18

2019

2024

STATISTICS: GLOBALIZATION

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WE PRESERVE CULTURE

CURRENT ERA OF GLOBALIZATION: HOMOGENIZING INFLUENCE ON LOCAL CULTURE

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STATISTICS: GLOBALIZATION WE PRESERVE CULTURE

WHILE GLOBALIZATION PROMOTES INTEGRATION OF SOCIETIES AND HAS PROVIDED MILLIONS OF PEOPLE WITH NEW OPPORTUNITIES, IT MAY ALSO BRING A LOSS OF UNIQUENESS OF LOCAL CULTURE, WHICH IN TURN CAN LEAD TO LOSS OF IDENTITY, EXCLUSION AND EVEN CONFLICT...

EXPOSED TO RAPID ‘MODERNIZATION’ BASED ON MODELS IMPORTED FROM OUTSIDE

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STATISTICS: CULTURAL DIFFERENCES WE PRESERVE CULTURE

ANTHROPOLOGISTS KEVING AVRUCH & PETER BLACK NOTED MAIN CULTURAL CONFLICTS: DIFFERENT : • COMMUNICATION STYLES • ATTITUDES TOWARDS CONFLICT • APPROACH TO COMPLETING TASKS • DECISION MAKING STYLES • ATTITUDES TOWARDS DISCLOSURE • APPROACHES TO KNOWING

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STATISTICS: CULTURAL DIFFERENCES

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WE PRESERVE CULTURE

AWARENESS OF CULTURAL DIFFERENCES DOESN'T HAVE TO DIVIDE US FROM EACH OTHER. IT DOESN'T HAVE TO PARALYZE US EITHER, FOR FEAR OF NOT SAYING THE "RIGHT THING." IN FACT, BECOMING MORE AWARE OF OUR CULTURAL DIFFERENCES, AS WELL AS EXPLORING OUR SIMILARITIES, CAN HELP US COMMUNICATE WITH EACH OTHER MORE EFFECTIVELY.

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STATISTICS: GLOBALIZATION

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WE PRESERVE CULTURE

GLOBALIZATION "HAS ITS OWN DOMINANT CULTURE ....

TENDS TO BE HOMOGENIZING ...

CULTURALLY SPEAKING, GLOBALIZATION IS LARGELY ...

THE SPREAD OF AMERICANIZATION FROM BIG MACS TO iMACS TO MICKEY MOUSE -- ON A GLOBAL SCALE." 23

II WE PRESERVE CULTURE

PROBLEM STATMENT The loss of culture is a present and growing problem in the face of globalization. However every culture’s uniqueness is also present and these have to be highlighted, exposed, appreciated, and preserved.

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WE PRESERVE CULTURE

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CASE STUDY/EXISTING SOLUTION 1

Heritage Watch is a not-for-profit organization dedicated to preserving the tangible and intangible cultural heritage of the world, through research, education, and advocacy

educate the public on the artistic, informational, historical, cultural, and economic importance of heritage resources

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discourage heritage destruction and the illegal trade of antiquities.

Encourage and highlight responsible tourism

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CASE STUDY/EXISTING SOLUTION 2 WE PRESERVE CULTURE

started by the crown prince to create a social media based biography of the residents of Dubai visual catalog to show the world how 2.1m people enjoy the city and create their story. both residents and visitors to contribute to the project by submitting their pictures and videos through social media by using the hashtag #MyDubai

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“Dubai is not only about skyscrapers and towers; it has a unique identity and lifestyle”

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CASE STUDY/EXISTING SOLUTION 3

new program spotlights restaurants, cultural organizations, unique businesses & affordable activities in neighborhoods across the city

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mayor Bloomberg and NYC & Co. announced ‘neighborhood x neighborhood’ campaign inviting travelers to explore new york city‘s five boroughs

offer up a number of unique suggestions 27

III WE PRESERVE CULTURE

PART III

The Campaign

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WE PRESERVE CULTURE

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ABOUT THE CAMPAIGN

#unveilcampaign an intiative to preserve cultures in the face of globalization

campaign

casual approach

veiling cultures

preserving

unveiling cultures exposing every 2 months

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highlight celebrate share understanding know interesting

un-homogenize important ignorance

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ABOUT THE CAMPAIGN WE PRESERVE CULTURE

#unveilcampaign an intiative to preserve cultures in the face of globalization

campaign

casual approach

veiling cultures

preserving

unveiling cultures exposing every 2 months

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highlight celebrate share understanding know interesting

un-homogenize important ignorance

WE PRESERVE CULTURE

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SOCIAL MEDIA

#UNVEILKYRGYZSTAN

#UNVEILKYRGYZSTAN

an intiative to preserve cultures in the face of globalization

#unveilcampaign 31

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SYSTEM MAP WE PRESERVE CULTURE

[Partners] [Personal Investment]

[Sponsors]

FUNDING

EVENTS [Bi-Monthly Kit]

U WHO?

HOW?

CAMPAIGN

[Website] 32

[Posters + Print]

[Social Media Outreach]

[Youth and Young Adults Ages 15-35]

[Global Outreach]

WE PRESERVE CULTURE

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LOGO - ABOUT

U

While thinking of a name for our campaign and organization, we wanted a name that was neutral but highlighted the essence of what we are doing.

A name that portrayed we are focusing on cultures and preserving while still exposing their beauty.

We soon came up with the name ‘ [un]veiled ‘.

Immidiatley we thought that this was the perfect name that capture the essence of what we are doing.

The name reflects the fact that we are veiling each culture by focusing and preserving each one’s beauty but at the same time unveiling them as we expose their beauty to the world.

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WEBSITE WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

How it works? .com

Spread the CULTURE

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WE PRESERVE CULTURE

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WEBSITE

an initiative to preserve culture in the face of globalization

What is a KIT?

A kit is collection of hand picked items and artifacts from a featured culture.

You will recive cool and one of a kind items once every two month.

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.com

an initiative to preserve culture in the face of globalization

WEBSITE WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

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WEBSITE WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

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WE PRESERVE CULTURE

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WEBSITE

an initiative to preserve culture in the face of globalization

click to [un]veil your stories

see community 38

WE PRESERVE CULTURE

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WEBSITE

an initiative to preserve culture in the face of globalization

currently [un]veiling:

KYRGYZSTAN

Hidden country of mountains and so much more...

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WEBSITE WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

currently [un]veiling:

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WEBSITE WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

currently [un]veiling:

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III

WEBSITE WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

currently [un]veiling:

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III

III WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

Events will be produced every six month on a different culture and country. [UN]VEIL will not be the one deciding which culture/country we will focus on, our active community will be voting for the culture/country they want to see unveilng more.

click to vote

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III WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

Events will be produced every six month on a different culture and country. [UN]VEIL will not be the one deciding which culture/country we will focus on, our active community will be voting for the culture/country they want to see unveilng more.

click to vote

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III WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

Events will be produced every six month on a different culture and country. [UN]VEIL will not be the one deciding which culture/country we will focus on, our active community will be voting for the culture/country they want to see unveilng more.

click to vote

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III WE PRESERVE CULTURE

an initiative to preserve culture in the face of globalization

Events will be produced every six month on a different culture and country. [UN]VEIL will not be the one deciding which culture/country we will focus on, our active community will be voting for the culture/country they want to see unveilng more.

click to vote

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III WE PRESERVE CULTURE

.com

an initiative to preserve culture in the face of globalization

How it works? .com

Spread the CULTURE

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III WE PRESERVE CULTURE

What is a KIT?

A kit is collection of hand picked items and artifacts from a featured culture.

You will recive cool and one of a kind items once every two month.

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.com

an initiative to preserve culture in the face of globalization

III WE PRESERVE CULTURE

THANK YOU

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