Placemaking in the Perth Cultural Centre Veronica Jeffery, Executive Director Place Management
Perth Cultural Centre
Metropolitan Redevelopment Authority
• Defined project areas • Planning regulator • Developer • Place Manager
Placemaking
Making a great place
street life evening use volunteerism Welcoming Cooperative Neighbourly
Key Attributes Intangibles Measurements business ownership property values land-use patterns retail sales Fun Active Vital Special Real
uses & activities PLACE comfort & image access & linkages sociability
Connected Walkable Convenient Accessible transit usage pedestrian activity parking usage patterns
Safe Charm Clean Attractive Historic crime stats sanitation rating building conditions environmental data Courtesy : Swan River Landscapes, George Seddon, 1970
Consultation
Objectives
•
A stimulating, comfortable place
•
A place to celebrate WA
•
Reflect cultural diversity
•
Provide leadership
•
Celebrate culture and creativity
•
Make Western Australian’s proud
Short Term Activation Plan
State Library of WA WA Museum
State Theatre Centre
Art Gallery of WA
Before - Urban Orchard
After – Urban Orchard
After – Urban Orchard
Before – Native Wetalnd
After – Native Wetland
After – Native Wetland
Before - James Street Amphitheatre
After – James Street Amphitheatre
After – James Street Ampitheatre
Before – William Street
After - William Street
Perth Cultural Centre
City destinations
Perth City Link
City Square
• Perth’s new town square • 11,347sqm • Unites transit and civic spaces • Access to Train Station, Bus Station and Light Rail • Est. 90,000 daily pedestrian movements
City Square Ideas
Elizabeth Quay
Elizabeth Quay
• Identify users • Map movement • Define everyday rituals • Build a functional profile
Elizabeth Quay – The Landing
www.mra.wa.gov.au Follow @VitalPerth
Perth Cultural Centre