[ Pickersgill, Eric. “Removed.” Eric PICKERSGILL. 2016. http://www.removed.social/.%5D ] Here is a photographer’s phone addiction outcome project named REMOVED, he gave out a creative idea that removed smartphone from photograph.
BACKGROUND Along with the advancement of smartphone industry, smartphone with considerably improved advanced mobile operating system quality are being used wider and wider. However, negative effects are attracting more attention while people are enjoying the convenient that has brought by smartphone. A great percentage of people addicts into this high technology and even cannot go one hour without checking their phones. Recently, due to the price of smartphones is much cheaper than before, more and more people start to use smartphones and even for children can be able to approach. This situation highlights a more serious problem: there has many of child play smartphone as a toy and the smartphone addiction symptoms appear in a low-aged trend.
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[ Actiong Research 1 Poster] In this previous research, I used to pick adults as my main audience. In my earlier opinion, encorage adults teaching their children stay away from smartphone is a more achievable way.
REFLECTIVE PROCESS In Action Research 1, I spend a large amount of time on demonstrating the ponderance of family effects in curbing a low-age trend to smartphone addiction. In my earlier opinion, compare with children, adults need to take on more responsibility to this trend of smartphone using, who also have an obligation to teach their children riding off their smartphone addiction, so I decided adults as the main audience of this project, and gave out a strategy about “encourage adults teaching their children stay away from smartphone” in order to achieve the goal of curbing the low-age trend to smartphone addiction. In some aspects, this inference is a feasible plan to solve this social issue because I want my design outcome provides soft positive energy and gentle understatement, so at least is a circuitous mechanism to achieve the goal, which seems like fitting my idea pretty well, but actually push this problem back to adults. The principal audience of this project should be “low-age” teenagers, so in the end, I dropped the original plan about making propaganda poster, then pay more attention on teenagers and younger children, give more consider to teenagers’ acceptability.
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ABOUT This project names PAUSE, which caters to the main purpose - "a soft positive energy passing". I used pause mark as my main icon to transmit a message like "pause your smartphone then go doing something else" to encourage people, especially children, to put down their phone and do some activities or pay more attention on people surround them. I tried not to make people feel I'm sneering how they addict into smartphone or they are forced to do something, I don't want my audiences be hit in home. This project is successful If the only thing they can be delivered from my design work was positive suggestion that they can accept then accord. This pause mark is combined by some activity icons that can also give my audience some idea to what they can do without smartphone.
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SKETCHES - LOGO I used to sketch some idea with PAUSE but in the end, I gave up. I want to design a group of cards, use beautiful colors and fun illustrations, so I think for only one card space is quite narrow if I designed every element creatively. There should have a distinction for both two side of card, so I just pick a simple font then pay more attention on illustrations.
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SKETCHES - CARD I have to say at first I really want to make something abnormal but the truth is, the normal thing could be normal only because they are more easily acceptance by people. I asked several of my friends -survey doesn't work at all- who all agreed combined cards is a good idea but seriously, no one can find some propaganda cards as active as catch pokemons. Another reason that I didn't keep my mind is, consider about facts, if those cards are made for public benefit, the production costs can't be over expensive, but my old design shold be based on a very harsh material requirement, abrasion resistant, water and dust proof, no one will support this project. Finally I decided working on normal type cards, but try my best make it looks abnormal.
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PROCESSING After sketches, I started working in AI and trying to make more versions then pick one from them. At the beginning, the front side of card quite fit SANSATION and SERAVEK fonts, but compared with back side was full of illustration, the front side looks quite skinny, and color-filling pause mark was so clumsy, the whole front side totally didn't work. Then I got an inspiration from my individual logo. I designed my logo as an incised way, combined icons as a circle and only left an R in the middle. For this pause mark, I used an intaglio version like fill the whole mark with activity icons (somt food as well).
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COLOR COMBINATION As for color, I still keep working on fabulous colors, pick a red peach as main color, and change several icons in pause mark to match the whole color style of each card. Not only about fabulous, I also give a little consider with each content, for example the card for Christmas version is filled by yellow green, combined with red peach is quite a Christmas hue.
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792
METHOLOGY This projects' goal is curbing a low-age trend of smartphone addiction that is already a serious social issue, so this set of cards will be donate as a public benefit to make more people can grab it. PAUSE cards will be put in coffee shop or restaurant as gifts, and collected in card rack by the road or in bus station. People can see different PAUSE cards in the city, and during the holiday, they can also find special PAUSE cards are fitting on festival.
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POSTER As for poster, I didn't use illustrations anymore because I prefer to try a clean version, only use text to transimate my audience a clear understatement. I gave more consider with PAUSE, collage each letters, adjust shapes a little bit and cut all sharpe angles to make this poster more acceptable. I used SANSATION font as a reference, and sologans are SERAVEK.
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BLOG http://rochellezhang.wixsite.com/smartphoneaddiction
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REFERENCE [Britney Fitzgerald, “Americans Addicted To Checking Smartphones, Would ‘Panic’ If They Lost Device (STUDY)”, The Huffington Post, last modified June 23, 2012, http://www.huffingtonpost.com.au/ entry/americans-are-addicted-to-smartphones_n_1615293.html?section=australia%5D] [Y. Cho and H. Lee. “A study on a model for Internet addiction of adolescents”,Journal of Korean Acad Nurs. 2004. Volume: 34, Page 102-110] [ Griffiths, Mark. “Gambling and gaming addictions in adolescence”. 2004. Vol. 13. Camberwell, Vic: ACER Press. Page: 2-4.] [ Park, Cheol, and Ye Rang Park. “The conceptual model on smart phone addiction among early childhood”. International Journal of Social Science and Humanity, 2014. Volume: 4, Page: 147-150. ] [Young, Kimberly S. Caught in the net: How to recognize the signs of internet addiction–and a winning strategy for recovery. 1998. New York: J. Wiley.]
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THANKS ACTION RESEARCH 2 - PAUSE - RUOCHEN ZHANG s2963792