Final of MSP

MAJOR STUDIO PROJECTS - Roche.Cube Ruochen Zhang 2963792 TECHNIQUE SUPPORT - THE SIMS 4 / 3DS MAX / MILKSHAPE / TSR WORKSHOP / TheSims4Studio / Blender / PHOTOSHOP / INDESIGN / ILLUSTRATOR http://rochellezhang.wix.com/rochecube

01

MY STORY

AT LATEST START

Things are interesting that nowadays' people have discretionary money support to buy some little creative stuffs, which can build their tasting and stylish their life. Nowadays, more and more personal customized products are full of our life, which certainly becomes a new fashion.

As a girl, I always have a big shoe problem in my home. I deeply need a shoe storage stuff to rescue my hopeless shoe messing but still want it looks fabulous. At that moment, I recalled personal customization, why not do by myself? I couldn't stop this idea runs around in my mind, and then, Roche.Cube comes out.

Roche.Cube works on a type of smart shoe storage BOX, which is availabled to fit any home style with my personal design or customized by self. For now, there has four different type styles and one cause-related marketing project landed. I would love to gather your advice and suggestion, and hope we can get into a good friendship.

02

ABOUT ROCHE.CUBE

ORIGIN OF NAME & GOAL

At first, I give out many of name ideas but they cannot work very well. Honestly, I don't think a meaningful logo/name is that much important to me, the only thing I worry about is, dose this logo/name matches my project very well? May people can remember it after only a quick view?

Well, I have to say I am a straightforward person, only spend less than a hour, Roche.Cube cames out and I already decide to use a hand writing style logo. This name might too clear to make any mystery or capture the imagination, but it is my style. Only cambine part of my name and the stuff I work with, normal but fit to me.

Roche.Cube works on a type of smart shoe storage BOX, which is availabled to fit any home style with my personal design or customized by self. For now, there has four different type styles and one cause-related marketing project landed. I would love to gather your advice and suggestion, and hope we can get into a good friendship.

03

PRODUCT DESIGN

ABOUT ROCHE. 4 STYLES

Roche.Cube now has four styles cube on sell and one cause-related marketing project for donate. Let's offset donate design work, thoes 4 cube styles are designed for fit membership's home style, based on four different decoration style in nowadays. Loft, modern, harajuku, and business.

The first style is INDUSTRIA is designed base on loft style with black and yellow, it is a fantastic experience to transform an empty attic space into a functional room, and same to design this cube. Second style is MINIMALIST, specifically is minimal stylish outcome, only build with black and white, maximizing the usage of paper and characters, can clearly show a single minimal life. Third style is NEW TOKYO that normally be called Harajuku, this colorful street culture is kind of Japanese young people's favorite, which is located in Shibuya, Tokyo, be famous for its bold color-mixing looks. New Tokyo style shows a creative ruleless personality, and quickly heat 12-18 years old students. Finally last one is design for business people, called BUSSINESS, it has less words need to describe, quite formal, refinement, maybe Thom Browne can cover every details. Dress professionally, keep a breath mint and comb handy with everyday, make a clean and well-organized work station. Business elites always be gentle and lady who will be able to keep enjoying a delicate life, even a shoe cabinet.

I normally made 3 products for each style, and hopefully at least you will pick one you like.

04

WEBSITE & FB PAGE

05

INTERIOR STORE

06

CAUSERELATED MARKETING

BACKGROUND

Along with the advancement of smartphone industry, smart phone with considerably improved advanced mobile operating system quality are being used wider and wider. Smartphone combines features of a computer operating system is useful for handheld, which is also able to be installed third-party software and provides people much more convenience than mobile and personal laptop. However, negative effects are attracting more attention while people are enjoying the convenient that has brought by smartphone.Studies in past few years show over fty-eight percent of smartphone users cannot go one hour without checking their phones, and the percentage of smartphone addict within total users continue to be higher and higher.

Recently, due to the price of smartphones is much cheaper than than origin, more and more people start to use smartphones or tablet computer replace laptop or computer, and even for children can also be able to approach. This situation highlights a serious problem that there has a large number of people addict in their smartphone, and smartphone addiction is also intended to be a physical illness.

ABOUT

Smartphone addiction can be classi ed into Internet addiction or game addiction, and become a new project of online-addiction case, which will be linked to social media incentive and gaming disorder.

Roche.Cube tends to work with an acadamic group named Center for Internet Addiction was founded

by Dr. Kimberly Young in 1995, which provides treatment for Internet addiction using CBT-IAŠ, Young’s specialized Cognitive-Behavioral Therapy for Internet addiction and is the rst evidenced-based Digital DetoxTM recovery program. Dr. Young provides hourly private sessions, workshops and training for therapists, forensic assessments, and corporate consultation. She has developed Netaddiction.com as your educational resource for her research articles, books, blog, and tests, including the IAT. Roche.Cube will donate partly incomes to supporty Center for Internet Addiction researching and provide related design outcomes for relevant public service activities, we call it "GET-TOGETHER" project.

PRODUCT Now, there are more and more designers capitalize on their creative opportunities to give full play to their amazing design works which are made for reduce the negative in uence of smartphone addiction and encourage people spend less amount of time on the smartphone. In recent years, most of design works for smartphone addiction always become “nonobjective”. It does not means smartphone-addiction-curing products cannot be functioned but only due to the smartphone addiction is an illness that is classed to psychopathology, which can hardly be cured by external auxiliaries. In another word, people who literally in smartphone addiction will hardly be cured unless they want to change themselves.

Even it has a growing negative using aspect, though smartphone is still a useful high-technology product which helps people a lot with inconvenient problems solving in their work and daily life. In our researching, there has a large amount of design works overstate negative aspects of smartphone using and transmit an information about “ethical forcing”. Although these design works always provide people a visual or spiritual shock and leave a strong impression, most of people will tend to resist the opinion be delivered from those pictures. It seems like, for some people, they can deeply hard to admit their own mistakes or heat to be hit home. It is similar to addiction curing, a soft positive energy passing always works better than forcing or sarcastic sneering. We tend to design soft-message-transing outcomes to encourage more and more people leave away from smartphone and stay close to their family and friends.

Roche.Cube designed two types of cubes for support this GET-TOGETHER project.

First one is an full version style that membership can clearly see what we tends to and give a straight message transfer. Second one will be albe to paste membership's own photos or stylish by themselve, we will suggest our membership to paste their families or get-together photographs on this type of cubes.

It will help people to recall close ones in beautiful memories and, if all goes well, our membership would love to contact people in photos and get- together agian. We hope membership can leave off their phone a while and get more face-to-face meeting, go outdoor then start a healthier life.

All of those two type cubes will be free, part of them will be gave to audience as Center for Internet Addiction public service activities' gifts, and left will be donate to hospital-based Internet addiction treatment center. This project will be start on 7th July and closed on 7th September. In this time slot, 30% of Roche.Cube incomes will be donated to project activities running, employee salaries and other expenses.