Marketing Your Property - Roche Realty Group, Inc. by Roche Realty Group

16 R E A L E S TAT E

This property is truly a slice of heaven!

of the week

An Independent Leader in Lakes Region Real Estate.

LISTED AND SOLD

Magical 31+ Acre Setting, in the Picturesque Town of Sandwich! This incredible property is bordered by a scenic fishing river with vistas of the Sandwich Range, Whiteface Mtn., Flat Mtn. and other towering peaks. An old fashioned swimming hole along the Cold River and the Town Beach on Squam Lake are minutes away. The authentic, c. 1700’s center chimney cape has been totally reconstructed and was merged with a smaller cape and historic post and beam barn / garage. The sunlit home features a multitude of windows overlooking 17+/- acres of fields and mountain views. Gorgeous walkways, flower and vegetable gardens, and granite patios frame this property with its charming wood shake and cedar clapboard exterior and copper standing seam roof. Features include 200-year-old beams, custom milled cabinetry, wide pine floors, 5 fireplaces, and the finest in appliances, heating, hot water, and solar panels. With its own private pond, the peacefulness and beauty of this exclusive property will overwhelm you.

1998 - 2014 Waterfront Home Sales Comparison on Lake Winnipesaukee LOCAL OW NERSHIP

•

LOCAL PEOPLE

•

LOCAL DECISIONS

An Independent Leader in Lakes Region Real Estate

“We Sell the Lakes Region!”™

Average home sales price per year (Excluding island sales, condominiums, and land) Roche Realty Group Marketing Guide A showcase of the many innovative ways we will market your property… Until it’s SOLD!

by Roche Realty Group, Inc.

1998

1999

2004

2007

2008

2009

2010

e-mail campaigns

2011 Flyers

Catalogues

2012

$239,394

$674,789

$738,463

$1,324,500

$1,529,500

$760,682

$1,407,582

Open Houses $746,417

$398,854

$809,333

$1,477,740

$1,854,081

$1,694,400

$2,561,667

$1,265,825

DIRECT MAIL $1,181,200

Laconia

2013

National & International Publications

Social Media

Alton Gilford

R A D I O Shows

www.RocheRealty.com

2014

$858,778

$1,044,574

$936,765

$1,486,792

$1,145,486

$1,132,917

Luxury Real Estate

WEB MARKETING

$661,071 $534,643 $919,200 $617,423 $566,438 45 k$264,389 now l e$674,789 dge a bl$878,750 e r e a ltor s® •$683,000 i n de pe n de n $919,271 tly own e d • $433,367 l o cal de ci si on s Searc h Engine O pti mi za tion

Meredith

Moultonboro Tuftonboro

$339,399

$486,871 $313,125

$704,816

$755,144 $636,591

$1,230,653

$1,075,297 $867,142

$1,340,607

$1,106,947 $1,759,000

$1,082,370

$1,277,410 $756,280

$2,286,667

$861,353 $1,269,500

$1,805,513

$1,194,110 $1,341,500

$1,077,527

$924,131

www.RocheRealty.com

WEB MARKETING

$571,500

$1,769,167

$1,625,800

$1,342,200

$2,570,000

$1,865,396

$1,763,999

Flyers $1,239,307

135

133

145

105

97 Daniel Webster Hwy Meredith, NH 03253

$963,406

Searc h Engine O pti mi za tio n

$1,144,800 DIRECT MAIL $583,333 Open Houses

Wolfeboro # of Sales

Note: Above information obtained from the Northern New England Real Estate Network (MLS) for the above towns, with waterfront owned on Lake Winnipesaukee only, excluding island sales, condos and land. Does not include private sales. Subject to errors and emissions. Figures represent the average selling price in each 12 month period and the number of unit sales.

$1,336,250

Luxury Real Estate

$1,030,540

$1,184,246 $1,007,786

$1,014,583

$1,164,703 $1,766,667

$1,630,669

$1,221,300

$2,280,455

123

113

106

Social Media

R A D I O Shows

Catalogues

e-mail campaigns

National & International Publications

we will market your property… Until it’s SOLD! A showcase of the many innovative ways

Roche Realty Group Marketing Guide “We Sell the Lakes Region!”™

An Independent Leader in Lakes Region Real Estate

LOCAL OW NERSHIP

•

LOCAL PEOPLE

•

LOCAL DECISIONS

Discover the marketing mix that delivers results!

68 Wagon Wheel Trail, Meredith

LAKE WINNIPESAUKEE WATERFRONT

LOCAL OW NERSHIP

LAKE WINNIPESAUKEE WATERFRONT 68 Wagon Wheel Trail, Meredith

•

334 BENNETT STREET, SANDWICH, NEW HAMPSHIRE 03259 OFFERED AT $1,495,000. MLS# 4509188 Listed by Gail DiGangi. (603) 520-5978 (cell) or (603) 279-7046 (office)

property sell for in today’s market? What would your Lake Winnipesaukee

Just Listed

LOCAL KNOWLEDGE $2,490,000

Call for details!

$2,490,000

What would your Lake Winnipesaukee property sell for in today’s market?

Just Listed

•

Roche Realty Group, Inc. 97 Daniel Webster Hwy Meredith, NH 03253 www.rocherealty.com

GLOBAL REACH Listed by Gail DiGangi. (603) 520-5978 (cell) or (603) 279-7046 (office) OFFERED AT $1,495,000. MLS# 4509188 334 BENNETT STREET, SANDWICH, NEW HAMPSHIRE 03259

www.rocherealty.com Meredith, NH 03253 97 Daniel Webster Hwy Roche Realty Group, Inc.

MARKETING YOUR PROPERTY Discover the marketing mix that delivers results!

average selling price in each 12 month period and the number of unit sales. Winnipesaukee only, excluding island sales, condos and land. Does not include private sales. Subject to errors and emissions. Figures represent the Note: Above information obtained from the Northern New England Real Estate Network (MLS) for the above towns, with waterfront owned on Lake

by Roche Realty Group, Inc.

LISTED AND SOLD

Meredith, NH 03253 97 Daniel Webster Hwy

LOCAL OW NERSHIP

•

LOCAL PEOPLE

LOCAL DECISIONS

“We Sell the Lakes Region!”™

135

133

145

105

Wolfeboro

$571,500

$1,769,167

$1,625,800

$1,342,200

$2,570,000

$1,865,396

$1,763,999

Tuftonboro

$313,125

$636,591

$867,142

$1,759,000

$756,280

$1,269,500

$1,341,500

$1,239,307 Flyers

Moultonboro

$486,871

$755,144

$1,075,297

$1,106,947

$1,277,410

$861,353

$1,194,110

DIRECT MAIL $1,144,800

Meredith

$339,399

$704,816

$1,230,653

$1,340,607

$1,082,370

$2,286,667

$1,805,513

$1,077,527

Gilford

$398,854

$809,333

$1,477,740

$1,854,081

$1,694,400

$2,561,667

$1,265,825

$1,181,200 DIRECT MAIL

Alton

$239,394

$674,789

$738,463

$1,324,500

$1,529,500

$760,682

$1,407,582

$746,417 Open Houses

1998

1999

2004

2007

2008

2009

2010

Laconia

•

An Independent Leader in Lakes Region Real Estate

Roche Realty Group Marketing Guide

# of Sales

123

113

106

$1,630,669

$1,221,300

$2,280,455

$1,336,250

$1,007,786

$1,766,667

$924,131

$1,184,246

$1,164,703

$963,406

$1,030,540

$1,014,583

$1,486,792

$1,145,486

$1,132,917

$858,778

$1,044,574

$936,765

2013

2014

A showcase of the many innovative ways we will market your property… Until it’s SOLD!

Catalogues

e-mail campaigns

Open Houses $583,333

National & International Publications

Social Media

R A D I O Shows

Luxury Real Estate

WEB MARKETING www.RocheRealty.com

Searc h Engine O pti mi za tio n

45 k$264,389 now l e$674,789 dge a bl$878,750 e r e a ltor s® •$683,000 i n de pe n de n $919,271 tly own e d • $433,367 l o cal de ci si on s $661,071 $534,643 $919,200 $617,423 $566,438 Searc h Engine O pti mi za tion

www.RocheRealty.com

WEB MARKETING

Flyers 2011 e-mail campaigns

Luxury Real Estate

Social Media

2012

R A D I O Shows

Catalogues

National & International Publications

Average home sales price per year (Excluding island sales, condominiums, and land) we will market your property… Until it’s SOLD! A showcase of the many innovative ways

1998 - 2014 Waterfront Home Sales Comparison on Lake Winnipesaukee Roche Realty Group Marketing Guide “We Sell the Lakes Region!”™

An Independent Leader in Lakes Region Real Estate

LOCAL OW NERSHIP

•

LOCAL PEOPLE

•

LOCAL DECISIONS

An Independent Leader in Lakes Region Real Estate.

erty will overwhelm you. finest in appliances, heating, hot water, and solar panels. With its own private pond, the peacefulness and beauty of this exclusive propand copper standing seam roof. Features include 200-year-old beams, custom milled cabinetry, wide pine floors, 5 fireplaces, and the ways, flower and vegetable gardens, and granite patios frame this property with its charming wood shake and cedar clapboard exterior barn / garage. The sunlit home features a multitude of windows overlooking 17+/- acres of fields and mountain views. Gorgeous walkauthentic, c. 1700’s center chimney cape has been totally reconstructed and was merged with a smaller cape and historic post and beam towering peaks. An old fashioned swimming hole along the Cold River and the Town Beach on Squam Lake are minutes away. The This incredible property is bordered by a scenic fishing river with vistas of the Sandwich Range, Whiteface Mtn., Flat Mtn. and other

Magical 31+ Acre Setting, in the Picturesque Town of Sandwich!

of the week

R E A L E S TAT E

“ We S el l the L a k e s R eg i on” ™ | W W W. R O C H E R E A LT Y. C O M

heaven! truly a slice of This property is

WHAT SETS US APART LOC AL OWNERSHIP • LOC AL KNOWLEDGE • GLOBAL RE ACH “Our marketing strategies are tailored to fit your individual needs.” We are a diverse and experienced team of over 40 Realtors® and full time support staff of unmatched local knowledge with a global reach. With two offices in Meredith and Laconia, our company is growing and changing to meet the needs of our clients and the communities in which we serve. Today Roche Realty Group is one of New Hampshire’s largest independent real estate companies. During the past year, the firm reported a sales volume in excess of $161 million, representing a 27% increase in sales volume compared to the previous year. The sales of $161 million and 584 transaction sides represents our highest year in total sales volume in the company’s history. For 40 years the name “Roche” has been respected in Lakes Region real estate. Everyone in our organization is deeply committed to providing you with whatever it takes to make your real estate dreams become a reality. We utilize various cutting-edge technologies. Our comprehensive advertising program, state-of-the-art web presence and extensive networking capabilities enable us to sell your property in the fastest time possible. Our marketing strategies are tailored to fit your individual needs. We welcome you to learn more about our real estate firm and we look forward to helping you make informed real estate decisions. - Frank Roche, President of Roche Realty Group, Inc.

Meredith Office

Laconia Office

meredith office

97 Daniel Webster Hwy.

(603) 279-7046

l aconia office

1921 Parade Rd.

(603) 528-0088

W W W. RO C H E R E A LT Y.CO M * Statistics obtained from NNEREN for the past 20 years since 1997 for all real estate firms reporting sales in the entire state of NH during that time period. This publication is not intended to solicit other brokers’ listings. Advertising and website syndication partners are subject to change without notice.

A UNIQUELY INDEPENDENT FIRM… Roche Realty Group is independently, locally, and family owned and operated, since 1992. All decisions are handled in-house.

We are not an out-of-state brand. We represent the Lakes Region, Central New Hampshire, and up to the White Mountains. We are experts in marketing these regions.

Our professionals come from diverse backgrounds. We utilize a team approach in solving any complex problems that arise during each transaction.

The team approach we offer allows us to combine the knowledge and skills of several generations to best serve our clients.

Since 1997, Roche Realty Group has sold over $1.8 billion of NH properties, involving 6,799 transaction sides, and is ranked in the top 10 real estate firms in the state of NH out of 2,285 firms statewide reporting sales during this 20-year period*

Many of our Realtors® have been in the business for decades and know every in-and-out of practicing real estate in New Hampshire. Their experience and market knowledge helps our clients make informed decisions.

We also represent a new generation of talented Realtors® and staff who have trending technology experience and offer innovative marketing strategies.

Our offices are staffed with professional administrative assistants. We have a Realtor® on duty at all times to service inquiries from phone calls, e-mail leads, or walk-ins. We have two in-house graphic designers to handle our marketing.

Frank Roche (President of Roche Realty Group) has been a leader in Lakes Region real estate since 1976.

In House Strategic Marketing Roche Realty Group has a fully staffed in-house marketing department. All of our marketing materials are designed by our two full-time graphic designers. We use top quality, highcapacity color printers in our offices for printing marketing materials ondemand.

Our impressive photographic library easily tops 10,000 New Hampshire based photos. We have professional grade cameras with HDR capability and subscribe to the latest Adobe photo editing software.

We have pictures on file reflecting all 4 seasons of living in NH, including recreation, lakes and mountains, town landmarks, community development photos, popular seasonal events, and so much more. We understand the importance of top quality photography when marketing real estate.

We take high resolution photos of all our listings. We carefully select for marketing the strongest pictures which best reflect the propertyâ&#x20AC;&#x2122;s attributes. A group effort is involved when we pick the best property photos to feature in our annual company magazine.

Lakes Region NEW HAMPSHIRE

LIVING Listing Catalog

Our flagship company catalog features a showcase of our listings in stunning detail. 80,000+ copies are published for each issue. In addition to printing, we publish our magazine online on our website. Visitors can flip through the pages, zoom in or out, print, and download as a PDF file.

Roche Realty Group has prime magazine placements in strategic locations, such as Shaw’s, Hannaford’s, Market Basket, McDonald’s, and other high-traffic areas—plus restaurants, country stores, marinas, local chambers, ski areas, and other businesses.

As with our other marketing materials, our magazines are designed in-house. We generate a tremendous amount of leads from this publication, and we emphasize stunning photography and attractive listing descriptions. Approx. 10,000 are mailed to a distribution list and client base, and the remaining 70,000 are distributed at approx. 260 high traffic locations surrounding Lake Winnipesaukee, Squam and Newfound Lakes, Central New Hampshire, Loon Mountain and Waterville Valley.

Read our current catalog edition online: www.rocherealty.com/listing-catalog

Print Marketing

16 R E A L E S TAT E

This property is truly a slice of heaven!

of the week

August 29, 2016

Page 1

Your Guide to What’s Happening in NH’s Lakes Region

FREE

August 29 • Vol 33 • No. 22

Magical 31+ Acre Setting, in the Picturesque Town of Sandwich!

PAID

PRSRT STD U.S. POSTAGE

PERMIT #130 Portsmouth, NH POSTAL CUSTOMER

This incredible property is bordered by a scenic fishing river with vistas of the Sandwich Range, Whiteface Mtn., Flat Mtn. and other towering peaks. An old fashioned swimming hole along the Cold River and the Town Beach on Squam Lake are minutes away. The authentic, c. 1700’s center chimney cape has been totally reconstructed and was merged with a smaller cape and historic post and beam barn / garage. The sunlit home features a multitude of windows overlooking 17+/- acres of fields and mountain views. Gorgeous walkways, flower and vegetable gardens, and granite patios frame this property with its charming wood shake and cedar clapboard exterior and copper standing seam roof. Features include 200-year-old beams, custom milled cabinetry, wide pine floors, 5 fireplaces, and the finest in appliances, heating, hot water, and solar panels. With its own private pond, the peacefulness and beauty of this exclusive property will overwhelm you.

ISSUE IN THIS

IN THIS ISSUE

Roche Realty Group, Inc. 97 Daniel Webster Hwy Meredith, NH 03253 www.rocherealty.com

Get The Skinny Around the Winni Golf Page 29 Boat Rentals Page 31

What’s Up Pages 12-16

Boat Rentals Page 31

What’s Up Pages 12-16

See More at

Golf Page 29

Get The Skinny Around the Winni

DIAP

DTS TRSRP EGATSOP .S.U

334 BENNETT STREET, SANDWICH, NEW HAMPSHIRE 03259 OFFERED AT $1,495,000. MLS# 4509188 Listed by Gail DiGangi. (603) 520-5978 (cell) or (603) 279-7046 (office)

www.rocherealty.com Meredith, NH 03253 97 Daniel Webster Hwy Roche Realty Group, Inc.

031# TIMREP HN ,htuomstroP REMOTSUC LATSOP

Listed by Gail DiGangi. (603) 520-5978 (cell) or (603) 279-7046 (office) OFFERED AT $1,495,000. MLS# 4509188 334 BENNETT STREET, SANDWICH, NEW HAMPSHIRE 03259

Cover32.9.qxp_Layout 1 5/25/16 1:05 PM Page 1

Magical 31+ Acre Setting, in the Picturesque Town of Sandwich!

Roche Realty Group advertises in the following trade and regional publications:

August 29 • Vol 33 • No. 22

of the week

The Laconia Daily Sun

OF YOUR TOWN OF THE LAKES REGION Volume: 32 Issue: 9 R E A L E S TAT E

heaven! truly a slice of This property is

The Meredith News

FREE Your Guide to What’s Happening in NH’s Lakes Region August 29, 2016

The Winnisquam Echo 16

Roche Realty Group advertises year-round in Homes & Land magazine, providing excellent exposure for our listings: Homes & Land is mailed directly to all Lakes Region homes currently for sale with a listing price of over $300,000, as well as to select homes in the greater Boston Area and affluent neighborhoods in the Andover, Massachusetts area. Twice annually, Homes & Land magazine is inserted into the Wall St. Journal newspaper. A significant percentage of subscribers to the Wall St. Journal are currently looking to purchase real estate.

The Gilford Steamer The Baysider (Alton Area) The Record Enterprise (Plymouth Area) The Weirs Times The PennySaver The Concord Monitor Homes & Land The Laker The Inns & Spa at Mill Falls Magazine Lakes Region Life magazine

102 Veasey Shore - Meredith, NH

Nicole Watkins Roche Realty Group advertises seasonally in The Laker magazine. This publication has prime placement at major stops along NH’s major highways. The Laker is the “What to Do” fun guide of New Hampshire’s Lakes Region and a popular real estate FREE MAGAZINES NATIONWIDE 800.277.7800 For Advertising Information Call Tori At (603)433-2200 or email: tori@reidpublications.com publication for second home buyers and owners. 20,000 copies reach upwards of 40,000 visitors and second home owners with each issue. Offered by:

Berkshire Hathaway Verani Realty Cell: (603)707-7575 Office: (603)253-7766 See Page 6 for details

The Weirs Times Boating Guide The Weirs Times Boat Show Distinctive Homes Magazine The Wall Street Journal The Union Leader Luxury Real Estate Who’s Who Directory Lakes Region Tourism guides Meredith Chamber of Commerce brochures

Office: Meredith r Highway Webste 97 Daniel -7046 T: (603) 279 53 (800) 926-52 Toll Free: s for sale in s of propertie View hundred

NH's Lakes

Region at

Office: Laconia Road 1921 Parade 88 -00 T: (603) 528 8) 214-0088 (88 Toll Free:

ealty.com www.RocheR

• We Sell the

m ocherealty.co ™ • sales@r

ion! Lakes Reg

…Plus other regional & seasonal publications!

m heRealty.co ! www.Roc

one location

ouses

NH Business Review

tiful and H, NH: Beau e in the MEREDIT country hom overlooking expansive nity

classic N, NH: This with CAMPTO e sits on 202 acres ows open mead country hom views over mountains. g spectacular surroundin ern towards the 3-bedrooms, a mod as e

Page 1

Roche Realty Group understands that PRINT IS THE MEDIUM OF DECISIONS. When customers ask about a property, we have complete information available to print on demand that moves them from awareness of a listing to deeper consideration to tour and potentially purchase the property.

Our graphic designers create custom marketing materials in-house. We produce beautiful color copies of property flyers and brochures on a 32 lb. bright white paper stock to produce the sharpest images, text, and color.

Direct Mail

SUISSEVALE: A FAMILY FRIENDLY COMMUNITY ON LAKE WINNIPESAUKEE When you navigate the shores of Lake Winnipesaukee there’s 71 square miles of water and 274 islands to meander through, and on the northeastern shores of the lake there’s an interesting four-season community that offers so many recreational opportunities for families to enjoy. Suissevale is one of the largest lakefront communities on the “Big Lake.” This established year-round community includes over 600 acres of land located in Moultonborough, NH. The developer of Gunstock Acres BY FRANK ROCHE in Gilford, George Katter, was also President, Roche Realty Group, Inc. instrumental in the development of Suissevale. Today, this active secondhome community includes over 400 single-family homes and it’s another example of so many fine communities and choices for prospective buyers which are located in NH’s Lakes Region.

Roche Realty Group regularly reaches out to waterfront buyers, water access community buyers, commercial, residential, and second home buyers with our direct mail campaigns. We maintain updated mailing lists targeting various communities and developments throughout the Lakes Region.

launch. The boat slips are not deeded and members register on a waiting list. There are approximately 6-7 slips that become available each year. A fee of approximately $1,000 each year is charged for a boat slip rental. Additionally, there are canoe and kayak racks, tennis courts, community clubhouse, barbeque areas, gazebo, children’s playgrounds, and a snow-coasting hill for the children during the winter months. Suissevale is a very family friendly community with a multitude of activities for everyone to enjoy.

The development features a community water system with individual The majority of residents are vacation home owners; however, septic systems. Throughout the 600+ acres of land there are over 26 many couples who started with a vacation home have now made it miles of private roads contained within the community. This would their permanent semi-retirement home. There are approximately be an amazing feat to complete at today’s costs, and imagine trying to 72 full-time residents during the winter months at Suissevale. find today 2,500 feet of tranquil shorefront on Lake Winnipesaukee This sounds about right when you consider that Moultonborough with a beautiful westerly facing shoreline. Another factor leads the Lakes Region with 61% of its total residences being contributing to Moultonborough’s desirability is its low tax rate at utilized as vacation homes. That’s a pretty high percentage. I $9.01 per thousand. Additionally, the annual dues for a single-family know that Hebron on Newfound Lake comes in a close second at home on its own lot is only $950 per year. This is bargain when you 58%. This is due to the fact that Moultonborough is blessed with consider how many fine amenities you are getting in return on Lake approximately 66 miles of shorefront within the town—a pretty Winnipesaukee. amazing fact when you compare it to NH’s entire coastline which 1998 - 2014 Waterfront Home Sales Lake Winnipesaukee I’ve pulled together anon analysis of sales within Suissevale comparing includes only 18 miles. That’s a lot of water and it translates into Comparison Average home sales price per year (Excluding island sales, condominiums, land)Also included in this twelve months ending 2015 versusand 2014. a lot of second homes. So many families want to experience NH’s breakdown2010 are the current listings which largest lake and1998 Suissevale1999 is a great 2004 choice for 2007 that endeavor. 2008The 2009 2011 active 2012 2013 are offered 2014 as of March 25, 2016. Over the years we’ve seen of sales$936,765 activity in community enjoys 2,500 feet of shorefront and features enormous Alton $239,394 $674,789 $738,463 $1,324,500 $1,529,500 $760,682 $1,407,582 $746,417 $858,778 a surge $1,044,574 communities similar to Suissevale. It offers a$1,145,486 wonderful$1,132,917 alternative sandy beaches $398,854 for all of its$809,333 members to experience. The community Gilford $1,477,740 $1,854,081 $1,694,400 $2,561,667 $1,265,825 $1,181,200 $1,486,792 $674,789 $878,750 boat $661,071 $433,367 $566,438price to owning $919,271 a waterfront$919,200 home because of the $617,423 lower entry-level alsoLaconia features a$264,389 large marina with individual slips and$683,000 a boat $534,643 Meredith

$339,399

$704,816

$1,230,653

$1,340,607

$1,082,370

$2,286,667

$1,805,513

$1,077,527

$963,406

$1,030,540

$1,014,583

Moultonboro

$486,871

$755,144

$1,075,297

$1,106,947

$1,277,410

$861,353

$1,194,110

$1,144,800

$924,131

$1,184,246

$1,164,703

Tuftonboro

$313,125

$636,591

$867,142

$1,759,000

$756,280

$1,269,500

$1,341,500

$583,333

$1,336,250

$1,007,786

$1,766,667

Wolfeboro

$571,500

$1,769,167

$1,625,800

$1,342,200

$2,570,000

$1,865,396

$1,763,999

$1,239,307

$1,630,669

$1,221,300

$2,280,455

# of Sales

135

133

145

105

123

113

106

points for a water access community with boat slips versus a singlefamily home on its own lot on the lake. Additionally, we find that many families with children enjoy the “community atmosphere” of a planned community because their children are able to meet and interact with other children and the adult members of the family are able to socialize with other members in the community. At Suissevale all property owners can enjoy those lasting memories of great summers on the lake and an occasional drop down the sledding hill in the winter months, along with all the skiing and sports activities to enjoy each season.

97 Daniel Webster Hwy Meredith, NH 03253

So there you have it, a thumbnail sketch of Suissevale in Moultonborough. Take a look on Google.com and search “Purchase property at Suissevale on Lake Winnipesaukee”…RocheRealty.com will pop up on top and direct you to the Suissevale community page on our website showing all available properties for sale. Please feel free to visit www.rocherealty.com to learn more about the Lakes Region and its real estate market. Frank Roche is president of Roche Realty Group in Meredith and Laconia, NH, and can be reached at (603) 279-7046.

Just Listed $2,490,000

Call for details!

We regularly send out JUST SOLD postcards to alert homeowners of sales activity in their surrounding neighborhoods.

O U R W EB S ITE Our comprehensive website combines a wealth of Lakes Region information with a powerful, user-friendly real estate database. We provide current listing information for thousands of properties for sale and rent in the Lakes Region, with current, direct feeds from the Northern New England Real Estate Network. Site visitors can sign up for free to save their searches, and to receive instant

W W W. RO C H E R E A LT Y.CO M

e-mail alerts when new properties come on the market that fit their search criteria. www.rocherealty.com is one of the most visited local websites in the Lakes Region. It is packed with information on lakes, mountains, area attractions, towns, seasonal events, and more — all organized with a clean interface that is easy to navigate.

RocheRealty.com offers Lakes Region specific search criteria including various water body and access types. Visitors can choose from a keyword-based quick search, a map-based search, and an Advanced Search with customizable data filters. Our targeted Community Pages display properties for sale within specific developments and regions.

Our website features responsive (SEO-friendly) design that displays beautifully on any device, including smart phones and tablets. High resolution photography, clean navigation and expanded search features are emphasized.

Our website features a “LIFESTYLE FINDER” application for town comparisons of home values, local businesses, schools, employment statistics, and area demographics. Search any town in the USA!

Map-based search features make it easy to find homes for sale in specific neighborhoods. Users can draw a polygon to zero in on areas of preference.

Expanded search criteria allows users to filter results by preferred features.

Content Marketing

“For a typical query, there are thousands, if not millions, of webpages with helpful information. Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank.” - GOOGLE / Inside Search / 2017

Our Company BLOG Algorithms are computer programs that look for clues to give you back exactly what you are looking for in search engine results. They take your questions and turn them into answers. New algorithms are constantly changing how websites are ranked by search engines such as Google - yet one thing has remained consistent: Fresh, unique, and relevant website content is a major factor in how websites are ranked. On the Roche Realty Group blog, we consistently publish articles featuring NH towns, people, and businesses, and seasonal activities in our surrounding communities. We discuss real estate market trends, compare the Lakes Region’s lifestyle to other areas in the country, and provide advice on home improvement, maintenance, and more. We contribute tons of articles to local and regional newspapers, promoting a strong positive outlook on the Lakes Region. These articles are also published and archived on our blog.

SEO Campaign It isn’t enough to be listed in the search engines. You need to rank at the top. That’s why we employ the latest, most effective SEO practices to keep our website in those top ranking spots. Roche Realty Group maintains an aggressive campaign for SEARCH ENGINE OPTIMIZATION, achieving high ranking

organic search results in Google™, Bing™, Yahoo™ and other prominent sites.

#1 Ranking Organic (Unpaid) Search Result*

#1 Ranking Search Result*

Roche Realty Group consistently maintains a high placement in Google™ search results for condominium communities and developments, NH lakes, towns, islands and other targeted keyword phrases pertaining to the Lakes Region. As of this printing, 587 of our optimized key phrases place us on page 1 in Google™ search results, and we average over 811 total net positions in Google.™

Rocherealty.com has the #1 ranking for many regionally targeted searches in Google™!

How would content marketing and SEARCH ENGINE OPTIMIZATION benefit you as a client?

NH’s Lakes Region has a truly unique marketplace with a mixed array of seasonal, year-round, and semiretirement properties. While National websites pull listing and real estate data from all over the country, they can’t offer the same depth of perspective on our region as a local expert can offer. “We Sell the Lakes Region” is our trademark at Roche Realty Group. We market the lifestyle, not just the property for sale. By drawing attention to our beautiful area through our website and company blog articles, lifestyle comparison tools, and regional photography, we attract people from out of state to consider vacationing and / or purchasing property in the Lakes Region.

SOCIAL MEDIA

We strive to present our clients’ properties in the best light possible on our website with high resolution photographs and enticing property descriptions. We prominently feature our own listings on our website so they stand out among the thousands of other properties for sale. A featured listing gallery directly on the home page of www.rocherealty.com displays new listings, price adjustments, “best buy” and noteworthy properties. Blog articles provide incredible exposure and search engine optimization. We constantly publish articles on the Lakes Region real estate market, local

events, home improvement advice, and communities and developments. We use links within our articles to direct readers to our community pages, current listings, town pages and lake profiles. Keywords and meta-data in our blog articles place our website at the top of search results for targeted search phrases. Our entire website is designed on a SEO enhanced platform which increases our rankings dramatically. We also own a multitude of important domain names which bring traffic to our website.

Ultimately, by prioritizing Search Engine Optimization for www.rocherealty.com, we increase the likelihood that your property will stand out to generate inquiries and showings.

Find us, “friend” us, keep in touch!

We keep in touch with friends, customers and clients through Facebook and Twitter, where we post information on seasonal events, open houses, community matters and more. https://www.facebook.com/RocheRealty https://twitter.com/rocherealty

Internet Marketing Roche Realty Group’s listings have WORLDWIDE EXPOSURE with our aggressive internet marketing program. We publish our listings on top ranking, prominent real estate websites through direct listing feeds. We also offer a specialized internet marketing program for luxury homes (please refer to the “Luxury Division” page of this publication for details). We reach investment property buyers through targeted commercial property search websites such as Loopnet and Cibor. CU R R E NTLY, WE AR E ADVE RTI S I N G O U R LI STI N GS O N TH E MAJ O RITY O F 80 + WE BS ITES , I N CLU D I N G:*

OTH ER WEBS ITES WE CU RRENTLY PU B LISH TO I NCLU DE:* AdWerx ApartmentList Apartments.com Assist2Sell Back At You Media BDRMS Close2Homes.com CommercialSearch DigiPropz DreamHomeList eLookyLoo EnclosureSites.com FindAPlace4Me by Paradym For Rent Foreclosure.com FreedomSoft GCHomeSearch Guidance Realty Harmon Homes Home2.me by TourFactory HomeBidz

HomeFacts HomeFinder.com HomePocket HomePriceTrends Homes.com HomeSpotter HomeStarSearch HomeWinks HouseHunt.com Houses.net HouseValueStore ImagesWork by CirclePix Investability Joyful Home Juwai Kahping Keyboom LakeHomesUSA* * (Waterfront

Properties Only)

LandAndFarm Lands of America

LandWatch LearnMoreNow.com/FindHomes Lifestyled Listings Listingvideos by VScreen LotNetwork.com Mashvisor MassLive.com MHBay MyHouseKit MyRentToOwn.com nest.me Nestigator New Home Source Open Real Estate Community Point2 Homes Property Shark Rate My Agent REA Group Global Property Network & myfun.com RealQuest Express RealtyExecutives.com

RealtyStore RealtyTrac Relola Rentberry RentHop RentRange Revestor SeacoastRealEstate SearchALLProperties by L2L Showing Suite Sodichan The Burlington Free Press The Real Estate Book TotalExpert USHUD.com Veracity WikiRealty Ylopo Zumper

LUXURYREALESTATE.COM *

ZILLOW.COM

Zillow Group operates the largest real estate network on the Web and is comprised of four real estate brands: Zillow, Trulia, StreetEasy, and HotPads. When Zillow completed its 2015 acquisition of Trulia, (their largest competitor), they grew to 2,000 employees with roughly 130 million monthly visitors. 50% of Zillow & Trulia visitors are planning to buy or sell within 12 months. Roche Realty Group directly feeds all our listings to Zillow Group websites.

NNEREN.COM

The official website of the Northern New England MLS, NNEREN is made of members of Real Estate professionals and affiliates. They partner with the best technology providers, giving its members the best possible experience. NNEREN features quick searches, open houses, residential properties, condos, multi-family homes, mobile homes, land, commercial properties and rentals.

LUXURYHOMES.COM *

Luxury homes listed with Roche Realty Group will be marketed on the top-ranking LuxuryHomes.com website, giving added exposure to potential buyers and agents around the world. LuxuryHomes.com offers 3 global partners and is viewed in over 40 countries. Luxuryhomes.com receives over 1.2 million page views per month, with millions of unique visitors each year.

YAHOO.COM

With Yahoo! Classifieds, your property is listed nationwide and reaches the internet’s largest classified audience. Users of Yahoo! Classifieds number in the millions. In addition to surfing properties for sale or for rent, consumers can also view maps with homes for sale, schools, parks and more. Research market conditions, mortgage rates and the latest real estate headlines.

Luxury homes priced $500,000 and up are advertised by Roche Realty Group on LuxuryRealEstate.com. This website has been ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards, and has been voted ‘Best of the Web’ by Forbes magazine. LuxuryRealEstate.com is the #1 portal for luxury properties on the internet. Roche Realty Group is a longstanding member of Who’s Who in Luxury Real Estate.

REALTOR.COM

The official site of the National Association ® of Realtors , Realtor.com puts real estate listings for millions of homes for sale at your fingertips. Realtor.com represents over 800 MLSs across the U.S.A. with expansive databases. The site offers a complete view of the real estate market with market conditions, financing options, affordability, and other popular real estate articles. Find neighborhoods, research values and explore real estate.

NHCIBOR.COM / NECPE

Commercial and Investment properties are published by Roche Realty Group on the New England Commercial Property Exchange. The Exchange is a component of the New Hampshire Commercial Investment Board of REALTORS® (NHCIBOR). The NECPE portal offers search features for properties for sale and lease, sale and lease comparables, building and land records, a member posted “wants/needs” section, a market monitor, market statistics, demographics and much more.

MSN.COM

BOSTON.COM

Boston.com is one of America’s biggest newspaper websites with millions of users monthly, including almost 75% of the at-work audience all day, everyday. Based out of the Boston area, Boston.com is a trusted source for information throughout New England. Boston.com page views per month: Boston Area: 85+ Million page views / mo. Nationally: 152+ Million page views / mo. Boston.com Real Estate Section Only (Avg. per month): 6.2 Million Page Views, 650K Visits

TRULIA.COM

Trulia is a residential real estate search engine that helps consumers search for homes for sale or rent. Visitors can research trends and neighborhood insights, plus mortgage and other real estate information. They can create their own custom search by price, number of bedrooms, neighborhood and more. Trulia is owned and managed by the Zillow Group.

LOOPNET.COM

LoopNet.com has more traffic, listings, and geographic coverage than any other commercial real estate marketplace. Offering the largest online commercial real estate audience, Loopnet reports 5,000,000 monthly visitors, 76% of which are tenants and / or investors. Every day on LoopNet, an average of 1,250,000 listings are viewed, with approximately 900,000 searches.* Google consistently ranks Loopnet right on top for Commercial real estate searches. Based on analysis performed by LoopNet data analysts.

AOL.COM

With a huge national audience, MSN features a wealth of news and information on all sorts of topics. MSN provides quick searches for existing and new homes, foreclosures and rentals through a Zillow powered listing feed portal. Find tips on selling your home and buying a house, plus great resources for finding home values, checking credit and real estate articles.

AOL Real Estate is a resource for home buyers and renters of all demographics, offering consumers the necessary tools and resources to make a smart investment. The site is focused on delivering a customized experience for multiple audiences, including first time home buyers, buying a second property, renting, selling or home improvement.

Your property will also be advertised on WWW.ROCHEREALTY.COM

* LuxuryRealEstate.com and LuxuryHomes.com advertising is for properties priced $500,000 and above only. Internet marketing syndication subject to changes without notice.

LUXURY DIVISION

CLI E NTS AN D B RO KE RS ARO U N D TH E WO R LD WI LL HAVE ACCES S TO O U R LUXU RY & D I STI N CTIVE LI STI N GS (P RI CE D $500,000 AN D U P) WITH TH E FO LLOWI N G WE BS ITES: *

WSJ.COM provides incredible listing exposure! Luxury listings are also sent to international editions of The Wall Street Journal, including Asia, Europe and Latin America on the following websites: europe.wsj.com, cn.wsj.com, asia.wsj.com, india.wsj.com, lat.wsj.com

WASHINGTONPOST.COM is known for global and national news, and for analysis on politics and business. The Real Estate section offers custom property searches, and articles on market trends, home renovations, real estate news and more.

JUWAI.COM is the largest Chinese real estate portal for promoting US & Global properties, with approx. 1.7 million visitors each month.

RESAAS.COM is the largest business to business digital platform connecting over 350,000 from North America and the world.

LUXURYHOMES.COM receives over 1.2 million page views per month, with millions of unique visitors each year. This distinguished website has achieved the #1 spot on all major search engines for key words such as “luxury homes”, “luxury properties” and “luxury real estate”. LuxuryHomes.com is viewed globally, in over 40 countries, with a multilanguage translate function and over 70 languages available. Roche Realty Group is an Affiliate Member of Luxuryhomes.com.

TROVIT.COM is a large European & South American portal receiving over 135 million clicks per month, with their home section receiving over 3 million clicks per month!

GLOBAL LUXURY SEARCH

Luxury homes and distinctive properties require specialized marketing. At Roche Realty Group, we understand how to target affluent buyers across the globe. Our Luxury & WDistinctive ho’s Who In Marketing Program* includes direct listing feeds Luxury r eaL e state to LUXURYREALESTATE.COM for all listings priced $500,000 Luxury r eaL e state .com and above. Rated “Best of the Best” by Forbes, this website is one of the world’s finest all-inclusive databases of luxury properties for sale. Roche Realty Group is a long-standing member of Who’s Who in Luxury Real Estate and is published in their annual directory. tWo thousand seventeen John B rIan L osh , P uBLIsher

With GLOBAL LUXURY SEARCH ON WWW.ROCHEREALTY.COM, Buyers can view the entire LuxuryRealEstate.com collection of listings without leaving our website! Other Luxury Real Estate members around the world display the Global Luxury Search feature on their websites, so Roche Realty Group’s listings gain maximum exposure! *

Internet marketing syndication subject to changes without notice.

P RO P E RTI ES AT H I G H E R P R I C E PO I NTS R EC E IV E A D D ITI O N A L EXPOS U R E O N TH E FO LLOWI N G WE B S ITES : *

Luxury properties priced $600,000 and up:

Luxury properties priced $750,000 and up:

Luxury properties priced $1,000,000 and up:

E NGL ISH • CH I N E SE • SPA N ISH MANSIONGLOBAL.COM is an international luxury real estate listings website which translates to English, Chinese and Spanish versions.

Commercial & Investment Division For decades, Roche Realty Group has been instrumental in the sales of noteworthy properties throughout NH. In addition to our residential sales, we have vast experience in all aspects of commercial real estate. We offer consultations, and handle the marketing and sales of: Commercial buildings Development projects Apartment complexes Condominium projects Multi-family homes Hotels / motels Cottage colonies Retail shops / shopping centers Restaurants & taverns Warehouses Airport hangers Marinas & docks Farm properties Land sales …And more.

THE BIG PICTURE

GIVING BACK TO OUR COMMUNITIES

Roche Realty Group is an active member of: Lakes Region Association Lakes Region Board of Realtors® Lakes Region Chamber of Commerce Meredith Area Chamber of Commerce National Association of Realtors® New Hampshire Association of Realtors® New Hampshire Commercial Investment Board of Realtors® (NHCIBOR) Northern New England Real Estate Network Who’s Who in Luxury Real Estate Roche Realty Group contributes to: Altrusa Club Brenda’s Ride (Proceeds to benefit the LRGHealthcare Oncology Department) - Pioneered by Brenda Ganong Gilford Robotics Team Lakes Region Conservation Trust (www.lrct.org) Lakes Region Board of Realtors® Scholarship Fund Various Lakes Region Watershed Associations Moultonborough Food Pantry NH Humane Society NH Lakes Association (www.NHLakes.org) Salvation Army St. Vincent De Paul Food Drive Various Lakes Region athletic teams WLNH Children’s Auction Tufts Medical Center Local school events Lakes Region families in need

Significant

Sales

Businesses

Commercial Sales Restaurants Hospitality

Marinas & Conversions Apartment Complexes Development Projects Commercial Land Noteworthy Sales

www.RocheRealty.com

Ask for our Significant Sales Report, which outlines many of our noteworthy sales.

Roche Realty Group’s REALTORS® and Management Staff have served on various boards and committees in their local communities over the years and help support local schools, sports teams and organizations such as: Lakes Region Association Board of Directors Lakes Region Chamber of Commerce Board of Directors Squam Lakes Chamber of Commerce (Now Central NH Chamber of Commerce) Belknap Mill Board of Directors Gilford Board of Selectmen Gilford Budget, and Recreation Committees Gilford Heritage Historic District Kimball’s Castle Committee Gilford Rotary Club, and Laconia Rotary Club Laconia Airport Authority Board of Directors Town of Gilford Conservation Commission Lake Winnipesaukee Watershed Association (President) Moultonborough Conservation Commission, Master Plan Steering Committee, Milfoil Committee, and Meals on Wheels Committee Moultonborough Snowmobile Club Lakes Region United Way New Hampshire Audubon Society New Hampshire Electric Coop Lake Waukewan Watershed Protective Association Appalachian Mountain Club Salisbury Town Selectman, Board of Adjustment & Budget Committee New Hampshire Humane Society New Hampshire State Commissioner New Hampshire Board of Auctioneers New Hampshire Association of Retired Law Enforcement officers Plymouth Elks Club Tufts Cardiology (“Celebrity Bartender” fundraising event by John Ganong) Governor’s Island Club New Hampshire Master Choral Lakes Region Board of REALTORS® (past President), Grievance Committee, Community Service Committee, Public Relations Committee, & Professional Standards Committee

Results driven, Independent thinking. There is a reason Roche Realty Group has remained one of the top independent real estate companies in NH for alltime sales. Our competitive edge drives us to always look to the future. The independent ownership of our company and the commitment of our agents allows us to rapidly employ new marketing technologies and make improvements without being held back by corporate restraints. What we earn does not pay for franchise fees, out of state corporate overhead or national media brand advertising. Instead, it goes directly toward innovative custom advertising, producing results for you. Ultimately, integrity, service, and going beyond the sale is what we strive for. MEREDITH OFFICE 97 Daniel Webster Hwy. (603) 279-7046

LACONIA OFFICE 1921 Parade Rd. (603) 528-0088