2023 Member Advertising Options Booklet

2023 MEMBER ADVERTISING OPTIONS

Leverage your Greater Rochester Chamber membership to connect to other businesses and customers in Greater Rochester, NY

AUDIENCE OVERVIEW & DEMOGRAPHICS

Greater Rochester Chamber's member advertising services offer you the opportunity to connect with top business leaders and decision-makers in the Greater Rochester region. Our products connect you with CEOs, decision makers, HR professionals, and other top business contacts.

27,200+ COMBINED SOCIAL FOLLOWERS

13,800+

(users who are opted in to receive messages and offers from Greater Rochester Chamber members)

23,000+ VOICE OF BUSINESS NEWSLETTER SUBSCRIBERS

34,788 WEBSITE VISITORS DURING Q3 2022

Get in contact with the customers and partners you need to move the needle for your business.

DEDICATED EMAIL

Have complete control and customize your message. From subject line to finish, our Dedicated Emails are all about sharing whatever message you would like to convey to our nearly 20,000 business contacts. Please note that demand for dedicated emails is extremely high and dates usually book out several months in advance.

DETAILS

Sent: Each Thursday Reach: 13,800+ contacts

EXAMPLE

SPECS & METRICS

HTML with images globally hosted, or combination of text & images.

22% open rate, on average in late-2022

More examples available upon request.

Pricing

HIGHLIGHTED MEMBERS EMAIL

Join up to 4 other members in our monthly member spotlight, sent out the first Monday of each month. This is an affordable way to get noticed.

Placement by book date.

DETAILS

Sent: First Monday of each month

Reach: 13,400+ contacts

650x650 pixels image and link.

More examples available upon request.

MONTHLY VOICE OF BUSINESS SPONSOR

Headline our most popular weekly email.

Place a banner ad at the top of our highest-performing email, the Voice of Business Weekly. Whether you want to run the same ad all calendar month or switch it up every week, it’s up to you how to use this exclusive spot.

DETAILS

Sent: Each Tuesday

Reach: 23,000+ contacts

EXAMPLE

More examples available upon request.

SPECS

650 x 250 pixel high-res image & link.

WEEKLY VOICE OF BUSINESS BANNER

Appear in our most popular weekly email.

A more affordable and flexible option to showcase your business in our most popular weekly email, with more freedom for limited runs but the same great reach to Greater Rochester Chamber members and nonmembers alike.

SPECS

650 x 250 pixel high-res image & link. Open to members at the Business Builder tier and above

DETAILS

Sent: Each Tuesday Reach: 23,000+ contacts

We take our marketing efforts seriously to connect with the local audience for our Leadership Breakfast. We are delighted by the results of the Greater Rochester Chamber campaigns and that's why we are repeat customers. The team is collaborative on the creative and the advertising has captured their members’ attention, which resulted in engagement and registrations for the Roberts Wesleyan University Leadership Breakfast events.

Donna McLaren Assoc. VP, Brand & Marketing Communications, CMO Roberts Wesleyan University

“Finding effective ways to advertise to local businesses in Rochester is a struggle with many options that are not viable. The Greater Rochester Chamber of Commerce member advertising program allows us to implement an effective B2B campaign in a truly cost effective way. From Single Message Emails to Email Banner Ads to Social Media posts, we are able to ensure we are reaching the audience that we want, and in all the places they are viewing. For any businesses who struggle with B2B options in Rochester, this is a great solution that has yielded great results and ROI for us personally and we are truly happy with the results.”

Samantha Knataitis Field Marketing Specialist Spectrum Reach

SPONSORED SOCIAL POSTS

Choose from our Twitter, LinkedIn, Facebook, or Instagram accounts, or go big with all four. Get retweeted, liked, and shared from the power of our influential social platforms.

SPECS

1080x1080px and 1600x900px images/videos preferred and copy for caption including links (must be limited to 280 characters for Twitter).

EXAMPLES

DETAILS

Sent: Each Wednesday, or on any other day as requested Reach: 27,000+ combined followers

Pricing by Tier (1 Post/All 4 Posts)

Basic $200/$500

Business Builder $150/$400

Corporate $125/$350

Partner $100/$300

WEBSITE HOMEPAGE BANNER

Front and center, make your mark on our website.

Place a banner ad right in the middle of the homepage of our newly redesigned website.

DETAILS

Duration: Quarterly (two quarters max annually, nonconsecutively)

Reach: ~12,000 pageviews

monthly

EXAMPLES

Pricing by Member Tier

Basic $3,000

Business Builder $2,750

Corporate $2,500

Partner $2,000

SPECS

1200 x 300 px high-res image and link. Open to members at the Partner tier and above

3,000+ unique visitors weekly

WEBSITE DIRECTORY BANNER

Showcase yourself to members looking for connections.

Place a banner ad at the top of our member directory to get seen by members who are already looking for other member companies, or anybody else looking for Greater Rochester Chamber members.

DETAILS

Duration: Quarterly (two quarters max annually, nonconsecutively)

EXAMPLE

Pricing by Member Tier

Business Builder $2,250

SPECS

1200 x 175 px high-res image and link. Open to members at the Business Builder tier and above

Basic $2,500

Corporate $2,000 Partner $1,500

VOICE OF BUSINESS BLOG POST

Reach our audience and share long-form content to get your message across and build thought leadership for your industry.

DETAILS

SPECS

Title: Maximum 15 words

Body: Minimum 300 words, maximum 1,000 words. Include up to 5 pictures or video embeds.

EXAMPLES

Examples can be found online on our blog archive at GreaterRochesterChamber.com /about-us/news/blog

MEMBER SHOWCASE

Interested in marketing your products and services via a pre-recorded promo video to Greater Rochester Chamber 1200+ member organizations?

Greater Rochester Chamber gives you the opportunity to position your company in front of leading business executives. It’s an ideal environment to help our members showcase their products and services, especially in this digital age.

Take advantage of this members-only perk to showcase your products and services to 1200+ Greater Rochester Chamber member organizations with close to 150,000 individuals within that membership.

SPECS

Provide us with a prerecorded video up to 10 minutes long, mp4 format

DETAILS

Duration: Your pre-recorded promo video will be available to Greater Rochester Chamber members for 30 days on the website with social media promos prompting members to tune in and watch.

Cost: $650 ($300 for not-forprofits) – limited to one submission per year

EXAMPLE

INTRODUCING AD BUNDLES

Newly created for 2023, our ad bundles provide you the biggest bang for your buck. We put together our most popular ad products at a discounted price to help you leverage your resources to connect to success.

Each ad bundle was designed with complimentary products that will build upon each other to create a cohesive campaign. The products in each bundle can be used to create a slow-burn campaign spaced out over time to keep customers thinking about you or used in close proximity to each other to make a big promotional splash. You have the flexibility to decide when and how to distribute your ads and control exactly what the message you're sending is – we just make sure people hear it.

Our team designed the bundles to complement each other and provide value to members of all sizes, with pricing options for any budget.

AD BUNDLE: KICKSTARTER

This ad bundle gives you just what you need at a low, discounted price. Reach our 20,000 social media followers with sponsored social posts and then reach 20,000 users again with an inclusion in our most popular email, the Voice of Business Weekly, sent out every Tuesday to Greater Rochester business leaders from every industry.

INCLUDED

Sponsored Social (all 4 platforms) Weekly Voice of Business Sponsorship

PRICING BY MEMBER TIER

AFTER 15% DISCOUNT

AD BUNDLE: THE ESSENTIALS

Access every type of messaging we offer at a discounted rate, with placement on social media to our combined 20,000 followers, inclusion in our most popular Voice of Business Newsletter (sent to 25,000 business leaders weekly, and a Dedicated Email (all to yourself) sent to member and non-member business contacts on a Thursday of your choice. With this, you get every opportunity to catch the eye of your next customer.

INCLUDED

Sponsored Social (all 4 platforms)

Dedicated Email

Weekly Voice of Business Sponsorship

PRICING BY MEMBER TIER

AFTER 16% DISCOUNT

AD BUNDLE: THE KITCHEN SINK

You get everything but the kitchen sink in this bundle – one of all our classic member marketing products. Take the Essentials Bundle and make it that much better with the addition of our monthly Highlighted Members email and an entire month in our Voice of Business Newsletter at a discounted rate. The Essentials Plus bundle gives you the chance to make your point and reinforce the message with a schedule of your choosing.

INCLUDED

Highlighted Members

Dedicated Email

Sponsored Social (all 4 platforms)

Monthly Voice of Business Sponsorship

PRICING BY MEMBER TIER

AD BUNDLE: WEBMASTER

Take your business to new places with this bundle that includes a directory banner on GreaterRochesterChamber.com, one of our newest ad products that allows you to position your business in front of 12,000 monthly visitors in Greater Rochester and surrounding areas. With this bundle, you can reap the benefits of our email marketing campaigns as well in all the right ways. INCLUDED