BHAM_ (Page 69) business news:Layout 1
17/2/20
13:56
Page 69
BUSINESS
ARENA’S NEW NAME
Arena Birmingham is set to become Utilita Arena Birmingham as a part of a new tie-up with the Smart Pay As You Go energy provider. The arena will take its new name from 15 April and as part of the deal Utilita will also become a partner of the NEC Group’s other flagship arena at Resorts World. NEC Group CEO, Paul Thandi, said: “We’re looking forward to working with Utilita to get our audiences thinking about their environmental footprint.”
BUSINESS
NEWS
WIN AND BEAR IT
Less than a year since launch, Birmingham-based marketing agency Tribera has added another exciting new client to its consumer portfolio – the Bear Grylls Adventure. Operated by leisure attractions giant, Merlin Entertainments and Bear Grylls Ventures, the Bear Grylls Adventure boasts 10 adrenaline-rushing activities for visitors. As part of the contract, Tribera will run a number of marketing activities, including national and regional consumer PR, trade PR, PPC and paid social.
MATT’S CLUB MOVE
Jessica Wheeler, principal of Elmhurst Ballet School, the vocational school in
Former Worcestershire cricketer, Matt Rawnsley,
association with Birmingham Royal
has been appointed as chief executive of
Ballet, has been selected as a finalist in
Edgbaston Priory Club. He succeeds Rob Bray
the Business Woman of the Year
who left the club in December after 14 years in
category of the Ladies First Awards
the role. Matt started his career as a
2020, a charity event in support of the
professional cricketer for the Pears before
Katie Piper Foundation. During 10 years
moving into industry, holding senior leadership
working at Elmhurst, Jessica has
positions at both Caterpillar and Barnes Group
changed and developed the culture of
Inc. Most recently, he was chief executive of
the school, encouraging students to
Worcestershire County Cricket Club.
take part in Elmhurst’s development
IN THE HOT SEAT: Matt Rawnsley, right, with Edgbaston Priory Club chairman David Tucker
march 2020
PRINCIPAL FINALIST
through a school council and student leadership programme.
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