design + marketing
Making sense of website design
First, we think about your big picture Everything in your marketing mix is connected. We think holistically and work without boundaries. So we look for surprising ideas and opportunities beyond the context of your website to make the most of these connections and help make your marketing more fruitful.
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Here’s how we do digital, together! Every partnership is different and we love that! We find the best way to work for everyone, using our nifty digital framework to guide it...
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DISCOVERY
STRATEGY
DESIGN
BUILD
MEASURE
We listen to your people to understand your ambitions for the website
We describe the mental models and behaviours of your audience
We plot the journeys people will take on your website
We build and test the pages, features and functions of your website
We review website analytics and other relevant data and gain user feedback
We listen to your audience to understand their wants and needs from the website
We model the content they want and what they want to do with it
We design and test navigation and key page prototypes
We integrate and test the content management system
We review website ambitions to identify improvements and opportunities
We learn from your digital analytics and other user data
We define the scope and spec of your website and search engine optimisation (SEO)
We iterate the design scale up the website system
Content management training, content upload and search engine optimisation (SEO)
Repeat stages 2-5
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LAUNCH PARTY!! 3
Content object modelling makes better websites Content object modelling is the method we use to research and design the structure of a website’s content before we design what the pages look like and how they fit together. People think in real-world objects, not pages – this way we map out the things that people want to find on a website and what they want to do with them. It’s the ORCA process; Objects, Relationships, Calls-to-action and Attributes.
Instead of starting with the pages and designing the content and actions to fit each one...
We design a system of reusable content objects to build intuitive pages and journeys...
● It’s people centred ● It ensures simplicity ● It’s scalable ● And, it’s great for search engine optimisation! 4
We take care of the technical stuff
🚹 Accessibility 👍 👍 👍
We work with you and your audience to understand the accessibility requirements for your website. We design and build to the W3C Web Content Accessibility Guidelines POUR criteria; Perceivable, Operable, Understandable & Robust. We’re happy to work to other accessibility standards too. We test the accessibility of our websites using WAVE Accessibility Evaluation Tools.
⭐ Optimisation 👍 👍 👍
We work with you and your audience to define the search engine optimisation strategy for your website. We use best practices in digital design and code to maximise the SEO potential of your website. Then we measure this with Lighthouse. We use Ahrefs SEO tools to help us optimise, evaluate and track the performance of your website on Google, along with stats and insight from GA4 (Google Analytics).
🌎 Sustainability 🔒 Security 👍 👍
We care about our planet and we’ll help you minimise and measure the carbon footprint of your website.
We design and build websites with sustainability in mind; technical efficiency, good SEO, image and video compression and good user experience (to name just a few) all help lower carbon emissions.
👍 👍 👍
We work to current best practices for website security and data protection and we’re happy to work to specific security standards when we need to. Our significant portfolio of over 150 websites affords us the best possible set up with our own dedicated UK servers and Cloud CDN (Content Delivery Network). We are open to A&P (attack & penetration) testing if your compliance standards require it. We offer different levels of secure certification (https) and domain and email management if required.
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We’d love a chat about how we can make your web presence more fruitful... Call us on 023 8023 1787 Email us at hello@fruitful.studio Happy to meet on Or, even better, face-to-face! The Design Chapel, Cemetery Road, Southampton SO15 7AF
Find out more at fruitful.studio
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