A dedicated service that puts your development in front of our active new home buyers
We’re dedicated to marketing and selling your new homes We achieve strong sales values and excellent customer service levels. Our new homes team is completely focused on the effective marketing and successful sale of new homes. During the past 30+ years, we’ve been selling new homes of every style & size and through all market conditions. And our experience shows. So whether you’re a niche developer specialising in one-off, bespoke homes, or a volume housebuilder creating whole new communities, you’ll benefit from our unrivalled resources - from our outstanding network of high street offices to our digital marketing innovations - focused on driving the sale of your properties.
Your developments are special. Use a new homes service to match.
We’ve been where you are We understand the pressing demands of your business, its aims and its drivers. That’s because the Henry Adams Land & New Homes teams have many years of experience in the industry. Martin, our Head of New Homes, had worked at a senior level for PLC housebuilders for more than 20 years. The challenges you face as a high-quality housebuilder are not underestimated: from sourcing the right land and securing planning consent to appointing skilled trades, financing developments and executing sales strategies.
That’s where our dedicated team will help. Our specialist expertise, coupled with proven, cost-effective marketing solutions, enables us to consistently deliver sales on behalf of our developer clients like you.
Supporting your success The earlier you involve us in your project, the more we can contribute to its success. Pre-planning pays dividends To ensure every element of your development is optimised to generate sales value and return on investment, take advantage of our local market knowledge and depth of research data. Through identifying opportunities to create greater value and revenue from initial appraisal onwards, we can offer advice on the best house type mix, density, specification and layouts to optimise all aspects of your scheme and help you maximise £psft revenue.
Purchaser profiling Our goal is to connect the right buyers with your new homes. To do that successfully, we first identify the profile of your ideal purchaser. We then use our marketing skills to convert target enquiries into motivated buyers.
Sales rates & revenues We’ll listen to your goals and provide a clear and consistent pricing strategy to help you achieve them. Our pricing is supported by robust market intelligence, locally achieved values and detailed buyer profiles. We take into consideration evolving buyer trends and market conditions to continuously review our pricing recommendations, carefully balancing the strategy and tactics for both maximum revenue and sales rates.
We take care of your customer A range of value-adding initiatives is in place to ensure a smooth sale and dovetail neatly with your own customer service processes. We’re there every step of the way, from taking a prospective buyer to their first appointment right through to the day the keys are handed over and they move into their very own newbuild home.
Marketing matters Take advantage of our full range of marketing options. We manage everything from CGIs to microsites and from show homes to sales staff, so your new homes marketing sparkles from every angle. What’s more, we handle it all for you or work with your marketing team, to promote your development for the best results. Our high-street sales teams are trained to sell new build homes while window displays, directional arrows & hoarding displays capture the attention of buyers. Online, we shine a spotlight on your homes across our websites and social media channels.
This winning combination of digital and realworld marketing means no stone is left unturned to fully promote your development, from prelaunch to completion of that final plot.
When it comes to expert new homes marketing, we’ve got you covered.
Our powerful marketing gets you results Strength of the Henry Adams network • Skilled residential sales and lettings teams • High street offices with displays, team talks, referrals and rewards • Extensive database of people interested in property
Be visible online • Our bespoke website simplynewhomes.com solely promotes new homes • Henryadams.co.uk had over 1.64 million page views in 2022 • Leading property portal listings including Zoopla and Rightmove - where Henry Adams achieves millions of brand views every year
We can take care of all your marketing • brochures, printed and digital • e-shots and leaflets • microsites with all the info in one place • social media posts • accurate price lists on site and online • displays, signage, flags, sold slips and more
Images and video • Digital modelling, CGIs and 3D site plans that bring architectural drawings to life • Virtual tours and fly-throughs using advanced video technology • High-quality drone shots to show scale and setting
News and testimonials • Commissioned editorials for launches and show home openings • Share news about the quality, design and specifications of your latest release • Interviews with your happy customers for case study testimonials
On-site show areas • New homes sales specialists who take customer care as seriously as you do • Marketing suite or sales cabin set up on site and ready for launch day • Appoint interior designers to dress your show home, on time and on budget
As your expert new homes sales team, we track, analyse and respond to every open and clickthrough - and we love picking up the phone to introduce our buyers to new homes.
Beyond sales land and lettings
Helping you source and acquire land for your next development Our service starts long before selling begins and it doesn’t have to end with the last home sold. Having a close association with the agricultural community in the South East through our Rural & Equine team, our Chichester-based land specialists have built up a portfolio of strategic land now totalling more than 16,000 plots. We’re also highly effective in the immediate land market. In addition, our in-house planning
team is intrinsic to our success in the land & development sectors across Sussex, Surrey and Hampshire. Our dedicated land & planning professional team can deliver a wide range of services to bring your ideas to profitable fruition. Contact them on 01243 533633 or at land@henryadams.co.uk.
Investor opportunities Our experienced lettings department will produce marketing literature bespoke to your development. Having detailed rental values and yields on hand from the outset means we’re ready to advise potential buy-to-let investors,
whether they’re looking to purchase one property or many. We are also able to promote developments to our extensive database of landlords. They may be seeking to add to their portfolios a highquality, low-maintenance new home like yours.
Your company will be in good company Strong working partnerships are built on successful results: “Seaward Homes has worked with the New Homes team at Henry Adams for many years with successful outcomes at a number of our developments. We always appreciate the excellent support we receive from the team, both in the Chichester office and in our sales offices.” Jane Barker, Seaward Homes “Henry Adams New Homes sales team are highly focused on supporting the customer journey and providing a great experience from the first visit to moving day. The team are knowledgeable in both new homes sales and progression and the sales team provided to my site have been flexible, dedicated and focused on exceeding their goals. I highly recommend them.” Hannah Smart, Latimer Homes
“We at MDL Developments have been extremely impressed with the service provided by Henry Adams estate agency and the new homes marketing team. Their departments have a fantastic knowledge of the area, local buying conditions, and key markets. Nothing is ever too much trouble, and despite the difficult conditions (imposed by covid-19), they remained completely focused on the task of selling our high-quality apartments. Attention to detail and follow-up with buyers has been super and I look forward to working with Henry Adams New Homes again in the near future.” Kristi Roger, MDL Developments “We very much enjoy the relationship that Elivia Homes has with Henry Adams New Homes. Their knowledge and expertise, help us convey the professional image and provide the level of service and integrity we wish to extend to our buyers and closely represent our brand values: Quality, Expertise, Integrity, Passion, Progress and Sustainable. The relationship between both our companies has grown stronger over the years, having worked together on many projects stretching nearly two decades. We look forward to continuing and further building that relationship.” Kevin Wawman, Elivia Homes Southern
Meet the team Martin Leggett Head of New Homes Sales • Martin’s skills lie in motivating sales teams while prioritising customer service • He helps you achieve the best prices through creative and ambitious sales strategies • Martin worked as head of sales & marketing for a top 10 housebuilder for 20 years • He knows developers’ pressures to hit sales targets, whatever the market conditions and he’s focused on delivering
Karen Wiltshire Colban New Homes Sales Manager • Karen works closely with your sales management team to achieve the best sales possible • Her aim is to promote your new homes, generate leads, and oversee sales progression to successful completion • She makes sure every lead is leveraged through careful attention to detail • Karen’s usually out on-site or in one of our many offices, to facilitate sales and champion new homes
Maggie Robinson Marketing and Administration • Behind our successful new homes operation lies a huge amount of admin • Maggie navigates our marketing via targeted email campaigns • She updates your latest sales availability across our broad online presence • Maggie’s behind-the-scenes effectiveness has a powerful impact on sales results
Nancy Templer Senior Sales Advisor • Nancy maintains good relations with local offices and other parts of the Henry Adams business, ensuring local offices are updated regularly through good communications • She works closely with our land team and developers collating market research, pricing proposed new developments to support land sales. She thrives on building effective, friendly customer relationships • Nancy keeps your reservations on track through single-minded sales progression • She builds strong relationships with the developer’s sales advisors and management team, attending regular meetings, and assisting in new initiatives to promote the client’s development
Grace Pitchers Admin Sales Assistant • Grace helps keep admin on track, from up-to-date window displays to current price lists • She assists with issuing e-campaigns, maximising and monitoring responses • Grace plays a key role in managing our database, keeping it current and active • She helps promote launches, events, and open weekends to our sales teams and all our buyers
Together, we’ll help you hit sales targets through innovation and great customer service - from first enquiry through to key handover.
For dedicated new homes sales and marketing... ... we’ve got you covered.
The New Homes Sales Advisors Team
Our focused new homes sales and marketing services give you access to our team of experts and our network of Henry Adams residential offices covering Sussex, Hampshire, Surrey, and Mayfair, London.
Only the best New Homes Sales Advisors can represent your brand and ours to perfection. They inform, persuade and build relationships with potential customers. Our top-flight team negotiate sales professionally, complete reports with accuracy, keep sales moving and maintain communication with all parties at all times. It’s a challenging and vital role. With Caroline, Rachel, and the Henry Adams New Homes team onside, your development is already at an advantage.
Together, we’ll give you unrivalled coverage of this wonderful region of the UK.
To find out more about the benefits of working with Henry Adams: call us now on 01243 521833 or email newhomes@henryadams.co.uk We look forward to working in partnership with you on your next project.
Farnham
Alton
Crawley Haslemere Horsham
Winchester
Petersfield
Midhurst
Billingshurst Haywards Heath
Pulborough SOUTH DOWNS N A T I O N A L PA R K Fareham
Emsworth 6 Villages
Portsmouth Hayling Island
Chichester
East Wittering Isle of Wight
Storrington
Worthing
Middleton-On-Sea
Bognor Regis & Aldwick
Selsey
Together with our network of Henry Adams sales offices, our New Homes centres at Chichester and Horsham will provide you with unrivalled coverage throughout this region.
01243 521833 newhomes@henryadams.co.uk simplynewhomes.com
Brighton