Social Media Trends
Infographic for 2015
Social Media Usage UK
30 Million
15 Million
10 Million
2 Million
Pinterest was the fastest growing website in history in 2014
Women vs. Men
54%
46%
58%
42%
62%
38%
80%
20%
Demographics by age group Social Media Usage
12%
16%
29%
18%
17%
35-44 yrs
18-24 yrs
8%
65+ yrs
55-64 yrs
45-54 yrs
4% 15.5%
22.5%
Website Traffic
25-34 yrs
13.5%
21.5% 23% Under 35’s can’t afford a house!
Mobile or Desktop? 28%
2000
Growth 2014
Users (million)
1800
-6%
Decline 2014
1600 1400 1200 1000 800 2010
65%
2011
2012
2013
2014
2015
35%
Time spent on social media is mostly done on mobile
Smartphone Usage Smartphone users check their phones 150 times a day (that’s every 10 minutes!)
10
People check their phones within 15 Minutes of waking up
Many social media users check their account every single day
63%
46%
23%
How big is social media?
27% of all time spend online is dedicated to social networking
People now spend more time on social media than they do looking after their pets!