VOL.12
October – December 2010
GREENERGY EXCELLENCE
IN FOCUS Darwin Chair, Dare Design POSSIBILITY Dusit International UNLOCK Healthy Tips from 6 Countries
Bangchak Break through Design
EDITOR’S VIEW
@+;T;Z$ECbM 'ITCMCTD 6Wc._;OE ¼à âðÌäÍâïŒ cI I T >[ 9WgCW'ITC_-WgDI-TÂ&#x2030;b;$TEOO$`<<LVg*%O* 7g T*e `7g Ll T MES <6W c ._;OEk D Z ' bMCg @I$_%T ;lT=ERL<$TE5 9WgLSg*LCCT>;I$$S<$TEJX$KT @F7V$EEC>[ <EVaB'9Wg_=GWgD;`=G*OD[ _LCO `G I LE T*LEE' OO$CT_= ;-V;h *T;9W'g E<8 I;6 IDA *$ -;gS 7E*b+ MGTD-Vh;$GTD_= ;cGA Lc7G _= ;`A-Sg; 9Wg>[ 'EO<'EO*B[CVb+9Z$'ESh*_CYgOc6 _Mf; 9Z$IS;;Wh 6Wc._;OE +*X cC c6 9Tl M; T9W`g ' >[O O$`<< `7 _= ; >[ ;lT_9E;6 MEYOLE T*$ER`L7 T*e bM _$V6$S< >[ <EVaB'c6 _- ;$S; ÂľĂ&#x2026;Ă&#x152;Ă&#x2019;Ă?Ă? ,<S<;Wh _ET+X*@T'Z5>[ O T;c= _+TRGX$8X*<9<T9%O*6Wc._;OE 9WgCW7 O*T;6Wc.; EIC8X*OV9:V@G9WgCW7 OLS*'CI T_= ;OD T*cE _MCYO; OD T* Ă?ùâãĂ&#x17E;ĂŤ Ă?Ă&#x17E;äêâÌðùâï $ETA '6Wc._;OE 9WgMS; CTOO$`<<_$ TOWh;Sg*9WgCMW ; T7T'G TDLCZ6_G CbMÂ&#x2030; .Xg*>[ b- LTCTE8_=GWgD;GZ'c6 * TDe _@WD*,W$$ER6TK `> ;M; T9Vh* _= ;*T;6Wc.; 9Wg_% Tb+b;>[ <EVaB'9WgcC -O<ORcE.hlT.T$+lT_+a6D`9 7V67TCETDGR_OWD6 c6 +T$'OGSC; Ă&#x2020;ĂŤ Ă&#x192;Ïà òð L I;'Z5;WET ES-c-D<ZÂ&#x2030; >[ OD[ _<YhO*MGS*$TEOO$`<<aE*`ECb;_'EYO6ZLV7 $fCT_>D`;I'V6$TEOO$`<<aE*`ECMGT$Lc7G `7 OD[ <;@Yh;2T;_6WDI$S; _@YgO< *<O$'ITC_= ; `<E;6 6ZLV7cI b;9Z$aE*`EC 7V67TCc6 b;'OGSC; Ă?ĂŹĂ°Ă°ĂŚĂ&#x;ÌÊÌùÜ L I;'OGSC; MGS$OD T* Ă&#x160;Ăś Ă?ĂĂ&#x17E;à â¨Ă&#x160;Ăś à âðÌäÍ 'Z5>[ O T;+Rc6 _Mf; <T*+T$ b;GZ'bMC _= ;<T*+T$9W;g Tl LCSD6 IDOOAA JbMC Lc7G aC_6VE; a6D? CYO%O* Ă?ĂĂ&#x17E;à â Ă&#x160;Ă&#x17E;ùïÌþ <EVKS9OO$`<<`8I M; T%O*_CYO*c9D .Xg*7W'ITC<T*+T$c6 OD T*L6 bMC ; TL;b+ 9Sh*MC6;Wh_= ;_@WD*L I;M;Xg*9Wg<EE+ZOD[ b; ÂľĂ&#x2026;Ă&#x152;Ă&#x2019;Ă?Ă? ,<S<9Wg ÂŽÂŻ ;Wh DS*CWOW$MGTD'OGSC; 9Wg _$WgDI% O*$S<*T;6Wc.; .Xg*9WC*T; Ă?Ă&#x152;Ă&#x20AC;èĂ&#x201D;Ă&#x152;Ă?Ă&#x2018;Ă&#x2026; 'S6LEECTOS@_69bM $S<'Z5>[ O T;OD[ _= ;=ER+lT _@ETR_ET_O*$fcC c6 7 O*$TE_= ;`' ;V7DLTE9Wg;lT _L;O*T;6Wc.; _9 T;Sh; `7 _ETODT$CWL I;b;$TE >GS$6S;I*$TE6Wc.; %O*c9DbM _7V<a7c=b;ER6S< LT$G_- ;$S;
According to the dictionary, the word â&#x20AC;&#x153;designerâ&#x20AC;? means â&#x20AC;&#x153;a person who specializes in designingâ&#x20AC;?. Today, designers not only do their design jobs, but they also set styles and trends so that people can follow. With accumulated experiences and continuous study, their works have become fashion icon and lifestyle gadget. So, designers are not someone who just work on designing but also a trend setter nowadays. This issue of 8HOURS takes you to the insight roles of designers, how they rule and lead society -- just like Stefan Sagmeister, graphic designer who created a remarkable chair that looks like a big, thick pad in In Focus column. Besides, a creator behind the success of Dusit International, Neera Ratchaiyaboon, has revealed secrets of each hotelâ&#x20AC;&#x2122;s different design identity under Dusitâ&#x20AC;&#x2122;s umbrella in Possibility. We also bring you to the new Bangchakâ&#x20AC;&#x2122;s ofďŹ ce with a modern look designed by Thailandâ&#x20AC;&#x2122;s leading architecture and interior design ďŹ rm called Space Matrix in the column My Space+My Design. Not all...You can ďŹ nd a lot more about whatâ&#x20AC;&#x2122;s going on around the design world in this 8HOURS volume 12 in your hand. We all at ROCKWORTH hope this magazine will help support Thailandâ&#x20AC;&#x2122;s design industry to reach the international level in the future. Lastly, we wish you enjoy reading 8HOURS -- just like we enjoy writing it. See you next issue!
Chakrit Vorachacreyanan Executive Vice President ROCKWORTH PUBLIC COMPANY LIMITED
3
CONTENTS
VOL. 12 October â&#x20AC;&#x201C; December 2010
EDITORâ&#x20AC;&#x2122;S VIEW 5
RADAR Dutch Design Week | Artissima 17 | Business of Design Week | Design Miami The Becker Contest 2011
6
IN FOCUS Darwin Chair, Dare Design
8
GREEN STYLE Minimalist & Zen
10
MY SPACE + MY DESIGN Bangchak : Greenergy Excellence
16
POSSIBILITY Dusit International
20
UNLOCK Healthy Tips from 6 Countries
22
GISMO Kisai Changing Lanes | PowerPad iPhone Charger | CHOBi Mini Digital Camera
23
ROCKWORTH Reorganize Your Work Area
Artissima 17 5-7 Nov | Turin
Dutch Design Week 23-31 Oct | Eindhoven
_9J$TG*T;6Wc.; 9WgbMÂ&#x2030; 9WgLZ6%O*_;_:OE `G;6 6 ID +lT;I;%O*;S$OO$`<<9Sh*b; `GR7 T*=ER_9J $I T ŽŠ²Â ';9Wg@E OCb+$S;;lT>G*T;MGT$cO_6WDCT+S6 `L6* a6DcPcG9 LlT'SÂ&#x2030;OD[ 9Wg_AOE ;V_+OE _'EYgO*b- LVg*9O `A-Sg; EIC8X* $TE_>D`@E 'ITCE[ _$WgDI$S< $TE<EVMTE*T;6Wc.; `GR_9E;6 bMC %O**T;6Wc.; 9Wg; T+S<7TCO* ;O$+T$;Wh DS*CW$V+$EEC7 T*e 9Wg ; TL;b+OW$CT$CTD cC I T+R_= ;$V+$EEC_IVE '-O= $TE_= 67SI>G*T;OO$`<<bMC G TLZ6 *T;LSCC;T 9T*IV-T$TE `GR$TE`L6*;V9EEJ$TE9W_g $WDg I% O*$S< *T;6Wc.; The Netherlandsâ&#x20AC;&#x2122; biggest design festival
8HOURS is quarterly magazine, published by
with more than 1,500 designers from
Rockworth Public Company Limited.
home and abroad will display their works
294-300 Asoke-Dindaeng Rd., Huaykwang,
all over the city of Eindhoven at the end
Bangkok 10320 Thailand
of October. This yearâ&#x20AC;&#x2122;s highlights go to
Tel +66.2246.8888 Ext. 214 l Fax + 66.2247.8899
furniture, household products, textiles
www.rockworth.com
& fashion, d e s i gn m a n a ge m e n t a n d
If your prefer us to send this magazine right to your door or receive the online version, please send the request via email to : 8hours@rockworth.com or visit us on facebook, searching for 8hours
trends. Besides, Dutch Design Week also organizes workshops, seminars, design exhibition and shows for the new facesâ&#x20AC;&#x2122; design items as well. www.dutchdesignweek.nl
4
OV7TGW_= ;=ER_9JM;Xg*9WgCW'ITCa66_6 ;CT$b;_EYgO* %O**T;JVG=R @VL[+; c6 +T$*T;;V9EEJ$TEJVG=R 7 T*e 9Wg+S6%Xh;_= ;=ER+lTOD[ _$YO<7GO69Sh*= _- ; _6WDI$S< žïùÌððÌêĂ&#x17E; 9Wg_= ;OW$M;Xg**T;bMÂ&#x2030; LlTMES< >[ 9Wg-Yg;-O<*T;JVG=R_= ;@V_JK BTDb7 <EEDT$TJ OS;;gT7Yg;7T7Yg;b+%O*$TE`L6*>G*T;JVG=R E ICLCSD+T$`$GGOEWg-YgO6S*$I T ¯ `M * cC I T+R _= ;*T;BT@_%WD; *T;OV;L7OG_G-Sg; *T;BT@ _'GYgO;cMI `GR*T;=ER7VCT$EEC A p a r t f r o m I t a l y â&#x20AC;&#x2122;s i m p r e s s i v e a r t exhibitions being held throughout the year, Artissima is one special event that all the art lovers cannot miss. The fair presents spectacular works of contemporary art collections from over 200 exclusive galleries, including paintings, installations, animations and sculptures to name a few. www.artissima.it
RADAR
Design Miami 2-5 Dec | Miami
Business of Design Week 29 Nov-4 Dec | Hong Kong
M;Xg*b;$V+$EEC9WgLlT'SÂ&#x2030;9WgLZ6b;=1V9V;%O**T; OO$`<<ER6S < ;T;T-T7V L l T MES < ÂżĂ&#x152;Ă Ă&#x201D; .X g * ;S<_=f;*T;=ER+lT=Wb;B[CVBT'_O_-WD6hT;$TE OO$`<<;IS7$EEC `GR>GV7BS53 a6DLVg*9Wg; T L;b+b;*T;;WOh D[9 $gW TE+S6`L6*>G*T;$TEOO$`<< >GV7BS53 7T *e a6D_,@TR$TEOO$`<<>GV7BS53 _@YgO*T;:ZE$V+9Wg;S<_=f;$ER`LbMCgb;aG$`Mg* *T;6Wc.; b;= ++Z<S;9Wg$lTGS*c6 ES<'ITC;VDC_@VgC CT$%Xh;_EYgODe One of the most significant events on the international design calendar, BODW is Asiaâ&#x20AC;&#x2122;s leading annual event on design, innovation and brands. Not only offers stunning new original designs, BODW also aims to encourage businesses to unleash the power of design by focusing on the vital relationship and complex interplay between design and business
*T;`L6*JVG=RE ICLCSD%O*O*' $E à âðÌäÍ Ă&#x160;ĂŚĂ&#x17E;ĂŞĂŚ 9WgCW-YgO_LWD* `GRCW'ITCa66_6 ;b;6 T;E[=`<<$TE +S6*T;9WgCW$TE>LC>LT;$TE`L6**T;JVG=R `GR $V+$EEC$TE_+E+T6 T;:ZE$V+_% TcI 6 ID$S;c6 OD T* G*7SI .Xg*M;;Whc6 F$K MCZ;_IWD;CT+S6`L6*9Wg-TD MT6cCOTCWg LMES2O_CEV$T b'E9WgL;b+*T;JVG=R _-V*@T5V-D M TC@GT6_6f6%T6 This is where art and business worlds fall into place. This year, reputable Design Miami comes to boast its exceptional pieces of designs on the beach of Miami once again, and it could be a big mistake if you happen to pass it by. www.designmiami.com
The Becker Contest 2011 Today - 31 Jan 2011 | Germany
b;aO$TL'E<EO< ´² = %O* Ă&#x192;ïÌùá ¿âà èâï Ă&#x2C6;Ă&#x201E; <EVK9S >[> GV7`C @CV @ cC `GR_AOE ;_V +OE cC -;hS ;lT%O*aG$ c6 +6S =ER$I6OO$`<<a=E6S$7 6Wc.; ER6S<;T;T-T7V%;hX _= ;'ES*h 9W g ÂŻ b;-YOg Ă&#x2018;üâ ¿âà èâï Ă&#x20AC;ÏÍùâðù ÂŻÂÂŽÂŽ _@YOg _A ;MT6Wc._;OE M;ZC LTIM; TbMC +T$9SIg aG$9W+g RLE T*LEE' *T; cC 9CgW 6W cW .; `=G$bMC `?*;IS7$EEC EIC8X* $TE>LC>LT;ISL6ZO;gY e $S<cC *T;;WEh <S _,@TR ;S$JX$KT9Wg_@Vg*+<CTcC _$V; ÂŻ = $lTM;6L * >G*T;BTDb; IS;9W g °Ž C$ET'C ÂŻÂÂŽÂŽ Ă&#x20AC;âÊâĂ&#x;ĂŻĂ&#x17E;ùÌÍä ´² Ă&#x2013;âĂ&#x17E;ĂŻĂ° ĂŹĂŁ Ă&#x192;ïÌùá ¿âà èâï Ă&#x2C6;Ă&#x201E; ĂŞĂ&#x17E;ÍòãĂ&#x17E;à ùòïâï ôÏÏåà òù Ă&#x17E;ĂŤĂĄ Ă´ĂŹĂŹĂĄ ĂŁĂŠĂŹĂŹĂŻ ĂŚĂŤ ùüâ Ă´ĂŹĂŻĂŠĂĄÂŤ Ă&#x2018;üâ à ÏÍùâðù åâðÌäÍâï Ă?ïÏåòà ùð ĂÏðùâå à âðÌäÍ Ă&#x2020;ÍùâïÍĂ&#x17E;ùÌÏÍĂ&#x17E;ĂŠ Ă&#x17E;Ă° Ă&#x17E; Ă&#x2039;ĂŹÂŤ ÂŻ ĂŚĂŤ ùüâ ùÌùÊâ Ă&#x2018;üâ ¿âà èâï Ă&#x20AC;ÏÍùâðù ÂŻÂÂŽÂŽ ùÏ ĂÌà è Ă&#x17E;ĂŤĂĄ åâðÌäÍâïð ÜÏòÍä ĂĂ&#x17E;äâð ĂŁĂŻĂŹĂŞ Ă&#x17E;ïÏòÍå ùüâ Ă´ĂŹĂŻĂŠĂĄ ùÏ à ïâĂ&#x17E;ùÌóâ Ă´ĂŹĂŹĂĄ åâðÌäÍð ĂŚĂŤĂŤĂŹĂłĂ&#x17E;ùÌóâ ĂŠĂ&#x17E;ùâÍù ĂŚĂŤĂŤĂŹĂłĂ&#x17E;ùÌÏÍð ÌÍà Êòåâ Ă ĂŹĂŞĂ&#x;ÌÍÌÍä Ïùüâï ĂŞĂ&#x17E;ùâïÌĂ&#x17E;ĂŠĂ°ÂŤ Ă&#x2039;ĂŹĂ´ ùüâ Ïùüâï ôÌùü Ă´ĂŹĂŹĂĄ ĂŹĂŤĂŠĂś ùÏ ðùòåâÍùð Ă´ĂĽĂŹ çòðù ãÌÍÌðüâå òà ùôÏ ÜâĂ&#x17E;ĂŻĂ° ĂŠĂ&#x17E;ùâï ùüâ ðòĂ&#x;ĂŞĂŚĂ°Ă°ĂŚĂŹĂŤ ĂŹĂŁ °Ž Ă&#x2021;Ă&#x17E;ÍòĂ&#x17E;ĂŻĂś ÂŻÂÂŽÂŽÂŤ
that has become more popular in todayâ&#x20AC;&#x2122;s world.
www.beckercontest.com
www.bodw.com.hk
5
IN FOCUS
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= ++Z<S; ÐÞäêâæðñâï c6 _= 6<EVKS9$ETA ' 6Wc.; %O*7SI_O*BTDb7 -YgO ÐÞäêâæðñâï Æëà« a6DCW LlT;S$*T;OD[ 9Wg;VIDOE ' LMES2O_CEV$T `GRDS*'*_6V; M; T7 Oc=9Wg+RLE T*LEE' >G*T;$ETA '6Wc.; b; CZCCO*9Wg`7$7 T*bM _ETc6 -Yg;-COD[ _LCO `7 cC I T +ROD T*cE _ET$fDS*'*_-YgOI T ÐÞäêâæðñâï +RDS*'* 7 ODO6'ITC'V6*T;$ETA '6Wc.; %O*_%TbM _-YOg CaD* c=L[ JTL7E `%;*OYg;e c6 OD T*; T9Xg*6S*_- ;9Wgc6 =ET$1$S< ÁÞïôæë ÀåÞæï CT`G I;Sg;_O*
Originated from fun and fresh idea of a
Stefan Sagmeister is a multidisciplinary
revealing the layer below, and quickly transforming
designer whose works get attention worldwide.
the appearance of the chair. The exceptional
Renowned for his evolutionary typography,
idea is all of the 200 sheets are printed with
posters, and packaging designs, Stefan also
different intricate patterns, including graphic,
created CD album covers for various music
abstract or digital patterns, so you can always
artists including the Rolling Stones, Aerosmith,
change its looks whenever you want. Brilliant!
and Pat Metheny. Recently, the designer got
Sagmeister has combined his talent in graphic
Grammy Awards in the category of Best
design into the Darwin Chair and makes it
Recording Package for David Byrne and
more than just state-of-the-art. Recently in
Brian Eno.
June, the unique chair is being shown as part
This year, Sagmeister gave birth to his
of Design Miami/Basel 2010.
graphic designer and typographer, Stefan
coolest and latest form of art ever – the
Sagmeister, this “Darwin chair” features
Darwin Chair. Like no other chair in the world,
firm, Sagmeister Inc., in New York City. The
a simple form that comes together with
this clever piece is constructed from a free
acclaimed designer still progresses on his
flawless functions at its best.
swinging structure that is comprised of more
works, which we believe will always bring his
At present, Sagmeister forms his design
than 200 sheets of attached prints. Like a big
fresh perspectives into light and evolves design
book, the chair offers its audience
to its next new chapters – the way the Darwin
opportunities to consider its functionality
Chair did.
as a presentational object. As the top sheet gets dirty or boring, the user can simply rip it off,
7
GREEN STYLE
KAI : Simple designs are usually made up with multi functions. These 8 cubes can be transformed into various tools, and are designed by Steve Leung, a minimalist lover and Hong Kong designer who got his fame in Europe.
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MINIMALIST
& ZEN
8
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Minimalist style initiates the idea of “less is
minimalism concept since the beginning and
more” or when unnecessary details are
become a big hit, thanks to Jonathan Ive who
diminished to simplicity. Instead of adding up
is Steve Jobs’ favorite designer.
elegant decoration elements, the minimalist
For everyday use products, it is obvious
style underlines the essence of materials
that Japan is top of the list. MUJI, a favorite
use as well as the refinement in production.
brand for shopaholics, has reflected simple
Many designers have applied the key concept
but elegant designs, and it’s doing good under
of minimalism to their works whether it’s
Satoshi Yasui’s direction. MUJI’s design
architecture, interior design, product design
concept is based on Zen philosophy, which
or fashion.
looks like there is no design at all “Our goal
In terms of interior design and architecture,
is to make MUJI for ‘anybody’, so the design
minimalism is associated with “Zen” which is
is boundless, and clings to nothing even the
related to the true meaning of simple, down to
brand itself (MUJI means no brand). This is
earth, and self-contented lifestyles. The concept
not strange but it’s truly simple,” Yasui explained,
emphasizes on the originality and the usage
Although Minimalist or Zen style has
of things and materials which make the overall
been popular for a couple of years now, both
looks of a place feel at ease.
Western and Eastern designers totally
ANGELINA : A slim strip of steel held around this
agreed that this is not a ‘come and go’ trend.
crystal ball is a lamp designed by Carlo Colombo,
most successful fashion brands that adapts
Consumed less materials and production
famous Italian designer who loves to present her
Minimalist concept to their works and received
process – the style connects well with
designs simple but detail-oriented. This lamp is
warm welcome from fans around the world.
sustainable design concept and the needs
inspired by a kid holding a balloon.
According to celebrities, Lanvin’s collections
of customers who care more for the earth.
are simple yet stylish, and can be worn any other
Many young designers have adopted more
time, as well as easily mixed and matched
minimalist ideas to their creative items – not
with any accessories. Apple, world’s leading
only to add more value on their beautiful and
hi-tech gadget is another good example of
functional designs, but also to be responsible
minimalist design. The brand has adopted
for their society.
Lanvin by Alber Elbaz is one of the
9
MY SPACE + MY DESIGN
BANGCHAK BREAK THROUGH DESIGN GREENERGY EXCELLENCE
10
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Over 25 years of its operations, Bangchak
something that can’t be overlooked. “We only
Petroleum Public Company Limited, majority
briefed them we wanted the environment that
owned by the Thai Finance Ministry and
reflects our standing ground which is ‘Modern
controlled by the Ministry of Energy, has
and Energy Saving.’ We couldn’t believe
reflected its image in no such difference from
Space Matrix came up with exactly what we
other state-owned enterprises. But that
had imagined.” The challenge is the design
doesn’t stop Bangchak from progressing.
team has to design and arrange droplet-shaped
Not long after new innovations, such as
space of 2,150 square meters for 100-120
Gasohol 91, 95, E20, E85 and Power D
staff together with over 10 executives. Space
formula B2 and B5, were introduced as
Matrix did a great job, by giving stunning view
Thailand’s alternative energy, Bangchak has
to every one of them. “The staffs sit opposite
been recognized as one of the country’s top
each other in groups in an open space. They
petroleum companies.
are slightly divided up by a 30 cm. high
Moving the company’s headquarters to
partitions which give them some rooms and
its new locality at Energy Complex (ENCO)
the feeling of privacy. Painted white and
has mirrored Bangchak’s more novel image.
decorated with transparent glass, the place
Office Efficiency Development Division
is bright and encourages everyone to work
Manager, Watcharapong Suppitag, who is in
creatively. And because we want to design
charge of the project from the start told us
this small space resourcefully, the restroom is
that designing the new office space is
not included in the executive rooms.”
Watcharapong Suppitag Office Efficiency Development Division Manager, The Bangchak Petroleum Public Company Limited
11
MY SPACE + MY DESIGN
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12
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Space Matrix applied the interior with modern decoration materials: from sizeable colored glass with aluminum edging, stained glass in bamboo patterns, to vibrant graphics inspired by oil drops scattering on water surface. Watcharapong said he didnâ&#x20AC;&#x2122;t choose ROCKWORTH just because the design team suggested him to, but he believed it was the best choice. â&#x20AC;&#x153;Everyone loves to pay less for high quality products. To me, ofďŹ ce furniture has to be beautiful, functional, multitasked, and at reasonable price.
13
MY SPACE + MY DESIGN
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Nijaya Intaraprasong Director Bangkok - Principal Nat Ruangsorn Project Designer Space Matrix
You cannot judge the book by its cover.
Nijaya Intaraprasong, Design Director,and
this is the hardest designer to design the
Likewise, the best designed office cannot be
Nat Ruangsorn, Project Designer of this
working space without overlooking the
measured by its gorgeous design alone, but
project said, “Bangchak has eyes for details
company’s culture, Space Matrix came up with
relies very much on functionality and redefined
especially in the interior part. They wanted
the solutions – reserving best view location
identity that never turns its back on original
to relocate from their standalone office to
and upgrading workstation and furniture for
soul of a corporate culture.
join with other PTT affiliated companies in
higher position staff.
Located on Energy Complex’ Bangchak
the complex. Therefore they need a strong
“We knew we must not completely
Petroleum PCL’s new office has got all of the
identity that can reflect Bangchak as a part of
change their cultures. As a result, Bangchak
qualities mentioned above. It could never come
the PTT. On the other hand, this must represent
is still Bangchak, but becoming more modern.
out this perfect if it wasn’t in the hands of
their own distinguished personality as well.”
We adjusted some spaces to help support
“We believe that every body has many
working efficiency, at the same time making
design firm with 11 branches around the globe,
great ideas. To be the best, we need to find
the workstation flexible and best when working
including India, Australia, the USA, and
out what the customer really need. We did a
as a group. So, we chose ROCKWORTH
Bangkok branch which has been operating in
thorough research to differentiate Bangchak
furniture, because it is well-designed and
Thailand for 5 years.
Space Matrix, a medium-sized international
from its competitors. The perfect presentation
comes with smart and multi functions, which
Bangchak’s headquarters is one of the
will help shorten period of decision making
the customer also agree about this. Also,
big projects under Space Matrix’s supervision.
and make the customer confident about the
Bangchak is engineer based organization,
Not only the design concept, but the well-known
project.” Nijaya explained.
and some executives are architects, so they
As Bangchak is a state enterprise, people
are able to fully understand with the plan.
in Singapore also acts as a multi-disciplinary
used to have their own private room. But after
This is another issue that make this project
consultancy service provider, including Design
moving to new office space, they have to sit
so successful.
and Build and the Project Management.
and work together in one big space. Although
design firm which has its center of operations
15
POSSIBILITY
JH>I International DESIGN AS A KEY STRATEGY FOR
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16
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“Competition is fierce during a global
modern comfort and convenient facilities
economic slowdown, efficient design
that are suitable for long-stay guests Dusit
management becomes a strategic advantage”
Devarana’s design on the other hand embraces
- Dusit International’s Group Design Director
with serenity and tranquility as the most
Amidst a global economic slowdown,
all important factors,” said Ms. Neera
efficient design management that reduces
Rachjaibun, Group Design Director at Dusit
costs without compromising on quality,
International.
becomes a key strategy for Dusit International,
Today’s travellers have extremely high
a company that has a range of personalities
expectations towards hospitality, design and
for each of its five sub-brands; Dusit Thani,
practical facilities, and this is the challenge
dusitD2, Dusit Devarana, Dusit Princess, and
that continually faces Neera, Group Design
Dusit Residence.
Director at Dusit International, a role that even
“Each of Dusit International’s sub-brands delivers a unique experience that sets each brand apart. Dusit Thani’s design focuses on
today has seen few from the female gender venture into at such a high level. Neera had from an early age a strong
Ms. Neera Rachjaibun
majestic extravagance and Thai elegance,
interest in design and interiors, and pursued
Group Design Director,
whereas a new frontier in contemporary
her bachelor’s degree in Interior Architecture.
Dusit International
architecture and design belongs to dusitD2.
Realising that design is a crucial tool for
Dusit Princess has a Thai contemporary
a successful business, she decided to take
relaxed and friendly atmosphere, whilst
a master’s degree in Design Management,
Dusit Residence design focuses on providing
continuing her study at the renowned Pratt
17
POSSIBILITY
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Institute in the United States, a leading
facilities that are suitable for travelers who
ambience and experience pervades
international centre for professional design
are looking for uniqueness. DusitD2 ChiangMai
throughout all aspects of the hotel. The
education.
was the first hotel under this brand to open.
cantilevered Deep Bar which was influenced
Consequently, with calculated foresight,
by icebergs, contrasts with the executive
number of leading design companies, “None
expertise and shear effort from the whole
business floor of a beachside retreat feel,
has been as exciting as Dusit International.
design management team, the hotel has
which makes for a great place to work in a
I have to effectively manage and present the
received extensive positive feedback from
totally relaxed atmosphere.” enthuses Scott.
unique design element for each of the
guests and the media.
“dusitD2 is now recognized as a unique brand
Neera said while having worked for a
brands at Dusit International,” she added. “There are two main aspects to my job;
Ms. Neera Rachjaibun worked alongside
which has evolved from Thailand to reflect
award-winning international architectural
a true Asian brand, which is welcomed by
first there is the development of the brand
Design Worldwide Partnership (dwp), based
business and leisure travelers whom love
then the creation of the brand image.
in Bangkok. When recently interviewed on
Asian hospitality. These strong values and
Designers must follow this guideline to
the design elements of dusitD2 baraquda
brand identity can be incorporated into the
avoid mistakes and communication errors.
Pattaya, Mr.Scott Whittaker, Founder and
design, which really separates Dusit from
It is essential to clearly understand the
Executive Director of dwp remarked, “our
other brands. Our design of dusit2 baraquda
uniqueness of each brand in order to design
initial inspiration for this highly aesthetic
pattaya has already achieved recognition as
all aspects to the correct detail. I have
and unique contemporary hotel project,
one of the top 10 design hotels in Asia, by
to completely immerse myself during the
was the sea and modern lifestyle activities
one of Asia’s leading publications for real
development of branding guideline to ensure
associated around the leisure and business
estate, facilities, and projects – RFP HK.”
the design management processes are clear
activities on the water, which Pattaya is well
and precise for designers to follow them in
known for worldwide. We wanted to carry
the partnership of dwp and Dusit International
the future” explained Neera.
this throughout the design in a new way
is most apparent, as Neera agrees - “Efficiency
without cliche. This included the sensuous
in design is of great value and Dusit
which creates a whole new set of challenges.
underwater experience recreated throughout
International regards as an extremely
Our design costs are limited, but at the same
the spa area, the pronounced keel lines
important component in measuring the
time we have to achieve a quality and build
associated with luxury yachts inclusive of
success of our hotel developments. But for
an identity that supports the brand and allows
doubled-stitched upholsteries of high-
us, it is regarded as a grander success when
the property to flex itself in competition with
fashionable comfort in the lobby areas, with
the design earns international recognition and
others in a tough economic climate.”
dipping pools in the suite rooms, and of
design awards.”
“The second aspect is hotel renovation,
dusitD2 is a fine example of a design well recognised. The brand features a perfect blend between eastern and western art & design, while offering chic and progressive
The ongoing successes shared between
course the natural recreation of dusitD2’s own private beach.” “Whilst the design interpretation may hold a certain subtlety in parts, the overall
19
UNLOCK ILLUSTRATOR : ACIDSROCK
6
HEALTHY TIPS FROM COUNTRIES
¢m¨³m ± ³ µÁ ¡³ª³Á ¹ ¦n¨ n® ³¤ ¢¶« ¹ ¡³ ¶ ² ² Ç ² Ç ¨² ¶¾Ç ¤³ · ˳¾ ¦Å ¦² ³¤ º¿¦«¹ ¡³ ³ ¤±¾ © ¶Æ n¤ ² ³¤ «Ë³¤¨ ¨m³ ¤± ³ ¤¢¶«¹ ¡³ ¶ µ ®² ² n Ä ® À¦ ¢³ ³ ² ¾ ¸®Æ Á¬n ³¨®® c© ®£m³ ¾¤³Ä  n ˳¢³ ¤² Á n¾ | ³ ¾¦¸® Á ³¤ º¿¦«¹ ¡³ ² Wg=Z ; '; Wg=Z ;CWOTDZDY;DTI9WgLZ6'ITC+lT_LYgOC; OD9WgLZ6 `GRDS*@<';_= ;CR_Ef*_7 T;C CR_Ef*9ITEM;S$ MEYO CR_Ef*GlTcL ; ODCT$ _@ETR'; Wg=Z ;+RES<=ER9T; _7 TM[ >S$ 8SgI_MGYO*CT$ a6DCW_'Gf6GS<$TE9T; OTMTEbM OVgC`' µ¢ _9 T;Sh; .Xg*GS$K5R$TE9T; `<<;Wh +R9lTbM ES<`'GOEWg; ODG* ;hlT7TGb;_GYO6$f +RcC @Z *%Xh;L[*OD T*EI6_EfI $TE$S$_$f<c%CS;+X*; OD L *>G7 OLZ%BT@9Wg6W%Xh; IV:WLS*_$7$TEES<=ER9T; OTMTE`<<@O6We $f'YO _CYgO$V;`G I_6V;MEYOIVg* $fDS*cC +Z$ OGTL$ T`GR`';T6T ';b;`8<;WhcC ' OD_+f<= ID _= ;aE'MSIb+; ODCT$ `8CDS*MZ ;6W _@ETRc6 ES<aO_C$ T °© ³ `GR ¶ +T$ =GT9R_G_DOR 9Sh*=GT`.GCO; =GTMVCR =GTaO =GT9[ `7 8 T+RbM 6W9WgLZ6 `;R;lTbM _GYO$ES<=ER9T; =GT9WgOD[ b;LVg*`I6G OC+EV*e cC b- =GT9Wg_GWhD*b; ATE C _@ETR=GT_MG T;Sh;+RbM LTEOTMTE`GRc%CS; 9Wg6W; OD$I T=GT9WgOD[ 7TC:EEC-T7V _;YgO*+T$=GT9Wg _GWhD*b;ATE C+RI TD;hlTOD[ b;9Wg`'< `GR8[$_GWhD*6 ID OTMTE_Cf6 9lTbM cC `%f*`E*
20
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$EW$ LlTMES<-TI$EW$ LT_M7Z9Wg@I$_%TCWLZ%BT@6W;Sg;_= ; _@ETR$TEES<=ER9T;OTMTE`<<_C6V_7OE _E_;WD; 'YO 9T;>S$ >GcC 8SgI `GR;hlTCS;CR$O$_DOR _; ; OTMTE9WCg cW %CS;; OD `7 bM $T$bD_DOR _'DCWETD*T; I T -TI$EW$CWOS7ET$TE_= ;aE'MGO6_GYO6MSIb+`GR CR_Ef*; OD$I T=ER_9JOYg;e _@ETR$TEES<=ER9T; OTMTEOD T*CW'Z5BT@%O*_%T;Wg_O* LMES2O_CEV$T _ET'*_Mf;$S;I T -TIO_CEV$S;_= ;';9lTORcEEI6_EfI _6V;CT$ 9lT*T;CT$ `O'9WA7GO6_IGT `7 _%T$f DS*E[ +S$_<E$b- -WIV7bM - TG* 7SIOD T*_- ;IS;MDZ69WgOD[ < T;MEYOOD[ ;O$_CYO* _%T+Rb- +S$EDT;`9;E8D;7 _= ;$TEOO$$lTGS*$TD 9Wg9lTbM _$V6$TE_>T>GT `'GOEWgc6 CT$ `GR- ID> O;'GTD _@ETRERMI T* = ;+S$EDT; +Rc6 _Mf;IVILO*% T*9T*@E OC$S<L[6 OT$TJ6W e .Xg*- ID_7VCOO$.V_+;bM E T*$TDL6-Yg; OW$6 ID
OV7TGW -TIOV7T_GWD; CW';OTDZ8*X ® = CT$9WLg 6Z _'Gf6GS< OD[ 9Wg$TEb- -WIV7b;_CYO*9WgCWGS$K5R`<<IVGG T _= ; < T;cE 9CgW 7W ; cC _DOR OT$TJ6W OD[L <TD +X*cC _'EWD6 8 TODT$OTDZD;Y `<<-TIOV7T_GWD; _IGTc=7 T*+S*MIS6 $f'IE7Yg;`7 _- T `G IOO$CTL[6OT$TJ<EVL9Z :VkMEYOb- -WI7V `<<L<TDe cC 7O *'V6ORcE_'EWD6e 6[<T * OT+ _EVgC7 ;+T$$TEGO*= 6a9EJS@9 _IGTc=@S$> O;b; 7 T*+S*MIS66[< T* _@YgObM c6 'ITCE[ LX$9Wg@S$> O;OD T* 6S*;Sh; $TEES<=ER9T;OTMTE9WgCW=ERaD-; EIC8X* `9 +EV* $TEMT_IGTI T*_@YgO@S$> O;+T$'ITC_'EWD6< T* ; T+R9lTbM _ETCWLZ%BT@6W9Sh*E T*$TD `GR+V7b+c= @E OCe $S;c6 cC DT$
Whoever you are, everybody admit that we all need a healthy life. Here are some interesting tips from top highest standard of living nations. Let’s see what makes them so healthy
Japan
France
Greece
People in Japan have the highest life expectancy
Although French people enjoy eating lots
The reason why Greek people stay healthy is
in the world. They also have lowest rate of
of cream sauce, cheese, and drinking wine,
because they eat the Mediterranean diet, which
people effect from Amnesia, or breast, anal, and
they rarely suffer from heart, cardiovascular, and
is high in fruits and vegetables, legumes and
intestine cancers. The trick is they tend to eat
pulmonary diseases. The secret is they split their
olive oil. These diets contain less fat, but give
more vegetables, tofu, and soybeans more than
meals into 5 smaller meals a day, eat in a slow
you more fibers. Experts say that Greeks are
people from elsewhere. Moreover, they prefer to
manner, while enjoy the beautiful scenery at the
likely to have less risk on cardiovascular disease
eat only until they feel 80% full which is the best
same time. This may prove that living in good
and cancers because they eat quality food.
way to practice calorie, sugar, and fat restrictions.
environments can bring you good health and
But how do you know it is 80% full? The answer
lots of happiness.
is: you won’t feel any abdominal pain if you happen to run after meal.
The USA Most Americans are workaholic and active. They
Italy
prefer to walk and do every thing fast. Buton
Statistically, Italians have the highest rate of
the other hand, they really know how to live a
Alaska and Canada
centenarians in the world. This may be because
slow life. During holidays in upcountry, instead of
People in this part of the world stay in good
of their lifestyles. Imagine living in a villa
driving like normal, biking is another healthy and
shape and hardly suffer from heart attack. Why?
surrounded by numerous trees and fresh air.
fun option for all Americans because it keeps
They gain lots of Omega 3, 6 and 9 found
If you wish to live long just like Italians, next time
your body fit, alive, and helps freshen your mind
in deep ocean fish like salmon, sable fish,
you are out of town, you’d better wake up early,
as well.
tuna, and mackerel. Anyway, try To avoid eating
breathe in that precious fresh air, and relax. Oh!
farmed fish as they have less nutrients and good
Don’t forget to turn off your mobile phone so
Remember everyone. Let’s eat well and live
fats than those living in the wild.
that you can truly enjoy some quality time with
well so that we’re all stay healthy!
yourself whenever you can.
21
GISMO
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yourself cool and care for the earth at the same time!
PowerPad iPhone Wireless Charger OZ=$E5 -Z6;Wh'YO`9 ;-TE +`<7_7OEWgLlTMES< ĂŚĂ?üÏÍâ °Ă&#x201E; `GR °Ă&#x201E;Ă° OO$`<<CTb;GS$K5R`> ;EO* a9EJS@9 9lTbM cC 7 O*_LWD<LTD-TE +bM DZ *DT$ a6D OZ=$E5 ;WhCT@E OC_'LDT*`<<@V_JK ÂĽ'G TD_'L = O*$S;7SI_'EYgO*9Wg+lTM; TD9SgIc=ÂŚ _CYgOLIC9Wg7SI ĂŚĂ?üÏÍâ `G I;lTc=IT*$S< Ă?ÏôâïĂ?Ă&#x17E;ĂĄ `<7_7OEWg$f+R 8[$-TE +9S;9W a6DCW'Z5LC<S7V-TE +$ER`LcAbM _7fC @O6W$<S `<7_7OEW%g O*cOaA;`7 GREZ; +X*G6OS;7ETD +T$'GYg;`C _MGf$9WgCT$_$V;+T$$TE_LWD<LTD-TE + `G IIT*9Vh*cI MGTD-SgIaC*
Designed for ease and practicality, PowerPad provides a complete wireless charging solution for iPhone 3G and 3GS, which means you don't need to plug your iPhone into anything to charge it. All you have to do is simply put the robust protective cover on, place it over
Want to become an international spy? With
the charge pad, and your iPhone is powered
this ultra compact digital camera about the
up automatically. And because of no magnets,
size of a small eraser (1.73 x 1.14 x 0.47 inches),
you can be sure it is safe and compliant with
your dream will never be out of reach. At the
international safety and emissions standards
weight of only 14 grams, CHOBi mini digital
when leave your iPhone charging on the pad
camera can capture photos at 2048 by 1536
for long hours.
resolution (3 megapixels) and record AVI video ďŹ les efďŹ ciently. Whatâ&#x20AC;&#x2122;s more? It also functions as a voice recorder and comes with a microSDHC card slot up to 8GB. Although too small to have an LCD, a viewďŹ nder is still there for you to enjoy shooting a big beautiful world within a small lens.
22
ROCKWORTH
REORGANIZE YOUR
WORK AREA If you think workstation has nothing to do with your performance at work, you should change your mind. Here are some simple guidelines of how you can put computer monitor, keyboard and ofďŹ ce items in order,
Â&#x2020;šÂ&#x201D;Â&#x160;²Â&#x2022;Â&#x;¸Ă&#x2021;Â&#x161;Â&#x2DC;ÂśĂ&#x2020;Â&#x2DC;Ă&#x2039;ÂłÂ&#x2030;ÂłÂ&#x161;Ă&#x201A;Â&#x2022;nž¢³¹¢¤¸Ž£²Â&#x2030;" Â&#x2020;šÂ&#x201D;Â&#x160;ÂąÂ&#x2DC;Ă&#x2039;ÂłÂ&#x2030;ÂłÂ&#x161;Ă&#x201A;Â&#x2022;nÂŽÂŁmÂłÂ&#x2030;¢œÂ&#x153;¤¹¾Â&#x2DC;Â&#x2122;¾¥³Â&#x;¢³Â&#x192; Â&#x201E;¡Ă&#x2021;Â&#x161;ÂŹÂłÂ&#x192;Â&#x2020;šÂ&#x201D;Â&#x160;²Â&#x2022;Â&#x;¸Ă&#x2021;Â&#x161;Â&#x2DC;ÂśĂ&#x2020;Â&#x192;³¤Â&#x2DC;Ă&#x2039;ÂłÂ&#x2030;ÂłÂ&#x161;Ă&#x201A;Â&#x2022;nÂŽÂŁmÂłÂ&#x2030; ž¢³¹¢ Â&#x2DC;²Ă&#x2021;Â&#x2030;Â&#x160;Ž¢Ž¤qÂ&#x161;¾žÂ&#x2013;Ž¤q Â&#x2020;ϣqÂ&#x203A;Ž¤qÂ&#x2022; ¤¨¢Ă&#x201A;Â&#x153;Â&#x2014;¡Â&#x2030;ŽšÂ&#x153;Â&#x192;¤Â&#x201D;qÂ&#x192;³¤Â&#x2DC;Ă&#x2039;ÂłÂ&#x2030;ÂłÂ&#x161;Ž¸Â&#x161;Ă&#x2020; Ă&#x201E; ¤ŽÂ&#x203A;Â&#x2013;²¨ Â&#x160;Ž¢Ž¤qÂ&#x161;¾žÂ&#x2013;Ž¤q MT$'ITCL[*`GRERDRM T*ERMI T*+O$S<7SI'Z5cC OD[ b;7lT`M; *9Wg_MCTRLC _CYgOb- *T;c=_EYgODe +R 9lTbM _$V6OT$TE7T@E T $G TC_;YhO'O7X* `GR=I6 `GROT+GTCc=8X*MSIcMG MEYO`> ;MGS*c6 'IE7Sh*+O bM M T*+T$7SI'Z5=ERCT5 ¹²ª´² .CÂŤ MEYOOD[ b; ERDR'ITCDTI`%;%O*'Z5_O* bM L I;<;LZ6%O*+O OD[ L[*+T$ER6S<LTD7T ³ª´ .CÂŤ b;%5R9 T;Sg*9Wg'Z5 ;Sg*L<TD`G I
which might help you work even more productively. Monitor You can reduce eye strain and muscle fatigue in your neck, shoulders, and upper back by properly positioning your computer
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monitor. The preferred distance is 45-75 cm or about arm's length away when you're sitting back in your chair. The ideal viewing height is to have your eyes level with an imaginary line across the screen, about 6-7 cm. below the top of the monitor. Keyboard Position the center of the keyboard directly in front of you to avoid hurting hands, wrists, and forearms. When you type, make sure to keep your wrists in a neutral position and relaxed. Also adjust your chair and rest your feet ďŹ&#x201A;at on the ďŹ&#x201A;oor. Keep the keyboardâ&#x20AC;&#x2122;s height of as the same level your elbows. That way, your wrists are in a comfort zone and ready to begin a workday. Other Accessories Be sure to keep stationary and note pads within reach. Place frequently-used items closer and available all the time. Donâ&#x20AC;&#x2122;t forget to set yourself as a center of the workstation. Then, youâ&#x20AC;&#x2122;ll be able to utilize items properly without changing position or straining to grab the materials. Have a nice day at work everyone!
23