young artists ‘Young Artists’ is a seris of Advertising Photography for the promotion of AVA Graduation Exhibition 2010 and it is a Teamwork directed by me. I have noticed the previous graduation shows had been promoted in a rather narrative way, for example, the promotion booklets simply showed the time, venue and date in point form. Hence, this year, we would like to have a fresh look by adding Advertising elements into the design and even the whole series of promotion like graphics and our own way of typesetting. The theme of this year graduation show is “We can’t quit Art”.
young artists project
Director of Promotion Team, SOLOs AVA Graduation Exhibition 2010 - Advertisiment (3 videos) - A seris of 3 pcs, Advertising Photography - Poster 84 x 59.4cm - Postercard 13x20.5cm
achievement
Invitation of Hong Kong Photo Festival, Nov,2010 Hong Kong Photographic Culture Association, ltd
content
‘Young Artists’ is a series of photography containing black humor. It sarcastically presents a fact in Hong Kong Art field, also the tragic of Art graduates in a magnified and humorous way. ‘We can’t quit Art’ is the slogan of the Graduation Exhibition and also best description of this series. It is inspired from the tragic news I heard from the graduates in last two years. Most of them are not working on Art, Design or Culture related job, some of them even left their Art dream and become a sales and office cleck. Graduates still receive a bad treatment like low salary and overtime working even them can get an Art related job. In overall, they stop their Art. We doubt why Artists or Designers in western can be treated professionally no matter the status or salary. Totally different from Western, our professional never is respectful here.
As a promotion about ‘Graduation’ Exhibition, ‘Yong Artists’ shows our discontent on Local Art field, at the same time, and it also an encouragement to us. ‘Yong Artists’ makes humanity on the poster apart from providing information chilly. View our TVC at : http://avasolos.com/video.html
7/grad-boo
I believe a good book design s great typography, clear forma ate template. What come mor however, are not the tricky bind printing effect, or well-made pa the concept indicated in every a book.
We innovate and create our g sense of humanity.