Ford Mustang Mach-E Brand Book
Contents 03 Table of Contents
05 S.W.O.T 09 Creative Brief 11 Tag Line 14 True Line
15 Brand Adjective 18 Hoopla 24 Emerging Tech Ideas 29 31
Global Brand Demographics
04
S. W. Strengths
Weakness
• The mach e has EPA-estimated range of 300 miles from one charge sitting. The GT version of the vehicle has an estimated torque of 830nm
• In a article written by Sean O’Kane from November 18th 2019, One of the biggest weaknesses reported about the mach e was its software.
• The select and premium version make about 255 horsepower in standard range with Real and four wheel drive. Both versions can go 0-60mph in 5.5 seconds. • With all wheel drive its gives a helping hand to someone who lives in a climate that constantly snows or rains a lot. • Ford’s pilot 2.0 system is built in the same design as a Tesla model but is known to be far more easier and helpful.
05 S.W.O.T Analysis
• It can assist drivers with freeway driving task with a dynamic cruise control and The model also has a 360 degree camera with automatic parking.
• Reports have been said that the mach e software Is buggy and will give some problems to owners day to day life. • The new sync 4 that powers the touch screen in the center of the car, had some major issues to the point where they discouraged people to interact with it at the LA auto show debut. They call their failure in the sync 4 software a misstep. • Ford is very dependent on the U.S and European market. It limits its profits and revenues. Experts have made a prediction that most of the cars revenue will come from China and Indias emerging market. • Fords brand image suffered because of product recalls in May 2016
o. T. Oppurtunites
Threats
• It is claimed that Ford has the best charging network in the country.
• Ford is a dangerous competition with its rival companies Such as Tesla, Toyota, and Tata.
• Ford has made a huge name of themselves in the car industry, giving them an opportunity to invite a new target market into their culture. A target market who appreciates eco-friendly cars. • They introduce a no touch free, hands free automated system. • The Mach-E is a luxurious electric car with a price point that Is lower than their competitors.
• Steel and Steel coil material price is rising thus can affect Fords cost and profit margin. • Teslas mile range for every full charge is 470 miles. 170 miles more than the Mach-E. • Tesla’s cyber truck will be released in 2021 which can go over 500 miles in a
06 S.W.O.T Analysis
3.Who are we going to connect with?
1.Why does our client need to advertise?
Eco-friendly drivers looking for that blood rushing feeling in an electric vehicle that provides luxury as well in a low price.
The Ford Mustang Mach E is introduced as a division from Fords Mustang traditional engineering. The Mach E is set to revolutionize its history and gain the trust of eco-friendly consumers who look forward to advanced technology and adventure.
2.What is the advertising going to accomplish? The client will invite consumers on their journey to Eco-exhilarating power connecting the trust between the original mustang community and the new Eco-consumersÂ.
09 Creative Brief
5.What is the single most effective message we can tell them? You can look mean and clean while going Green The Ford Mach E is a luxurious electric car with 4 horse shoes under the hood.
4.What are the most insightful things we know about them? Eco-consumers are steadily keeping their eyes wide for the next advanced Eco-friendly vehicle. Some of the original and trustful mustang community wants the past feeling they get when riding in a mustang while going green.
6.What else is there to know that supports this message? The select and premium version make about 255 horse power in standard range with Real and four wheel drive. The Mach E can go to 0-60mph in 5.5 seconds.
10 Creative Brief
11
Freedom Awaits
12 Tag Line
Look Mean and Clean while Going Green
13
14True Line
Brand Adjectives 15
Luxurious Sustainable
Clean Accleration
Futuristic Eager
Family Friendly
Iconic
Exhilarating Electrifying
16
One Mile Driven=One Step Further
17 Hoopla
For every 10 miles driven by a Ford Mach-E owner, The Ford family company will donate $10 to the Blueprint for Better Organization to help raise money and help spread awarness to Global Warming as well as providing needs to the Endangered animals in Anartica.
18 Hoopla 18
19 Hoopla
Adventure is Calling Adventure is Calling
Ford is letting 3 lucky fans to actually try a live experience with the Ford Mach-E for a weekend camping trip to one secret location. The fans would have to film their entire trip on Social Media as well as they’re day to day experience with Ford Mach-E, gaining social media attention to the Mach-E and hopefully gaining new earth loving drivers. The fans would have to submit a video application explaining How do they contribute to keeping the Earth safe and clean. This will also raise awarness to being Eco-friendly and protecting the Earth.
20 Hoopla
21 Hoopla
Petting Zoo and Horseback riding with real msutangs
Anyone of all ages can came to the Ford event where you get to meet real Mustangs as well as raising money for better stability for Horses.
21Hoopla
22Hoopla
Emergency Solar Powered Generator
Ford Mach-E should create a solar powered backup genereator that can be attached to the vehicle as a last resort backup energy in case he drivers battery dies in the middle of nowhere.
24Emerging Tech Ideas
VR Experience
Instagram and Ford will collobrate on curating a VR gaming system experience and also a simulation on what it feels like to drive the Mach-E. This event would be broadcasted on all social media live, Thus successfully gaining brand awarness and clientle trust.the VR will also show what life and earth would like if everyone went green .
25 Emerging Tech Ideas
Voice Command
voice recognition consumers will interact with voice-activated technology. Mustang will collaborate with Amazon Echo and Google to give a wide experience of having your car as your best friend and tree hugger
27 Emerging Tech Ideas
Japan Global Branding for Mustang Mach E
Japananese culture is based of different components such as self-development and Innovation . Ford will have a Mach-E custom car show for Ford lovers in Japan. Fans will be able to submit a custom Ford Mustang E and if chosen Ford will actually create and display the car in a Mach-E DYI carshow even in Tokyo Japan. Japan has always been up to date and even further in technology, this would be a great oppurtunity for Branding on a Global scale
29 Global Brand
Demographics (not done yet)
© 2021 Sabastian Ageday All content for Ford Mach-E: Brand Guidelines was conceived, designed, and produced by Sabastian Ageday. Design Consultation Roger Muller ADV 370 Brand and Branding Academy of Art University Some images are downloaded from pexels.com They are used in accordance with Pexels License. The only exception is the name of the Brand, the Ford logo, and limited images of the Mustang Mach-E that were provided by the Ford Motor Company https://www.pexels.com/photo/calm-bodyof-lake-between-mountains-346529/ https://www.phillongford.com/ford-mustangmach-e-vs-tesla-model-x.htm https://www.sheehyfordspringfield.com/2021ford-mustang-mach-e.htm
