1 minute read
Creative Brief
WHY DOES OUR CLIENT NEED TO ADVERTISE?
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The Mach-E represents a divergence from Ford’s traditional and iconic cars. The new
Mach-E has the potential to reach new customers in new markets who wouldn’t
normally consider buying a Ford.
WHAT IS THE ADVERTISING GOING TO ACCOMPLISH?
The Mach-E will reach new customers
who are looking for a car built for the future. We want the Mach-E to speak to all people who get excited by innovation.
WHO ARE WE GOING TO CONNECT WITH?
The Mach-E is going to connect with who are lovers of the new. They care more about the future. Early adopters who are consciously avoiding the mainstream. WHAT ARE THE MOST INSIGHTFUL THINGS WE KNOW ABOUT THEM?
We know that they have not necessarily considered buying a Ford before. They are modern, tech-savvy people who are attracted to the variety that the Mach-E adds to the EV marketplace.
WHAT IS THE SINGLE MOST EFFECTIVE MESSAGE WE CAN TELL THEM?
The Mach-E is the new shape of innovation.
WHAT ELSE IS THERE TO KNOW THAT SUPPORTS THIS MESSAGE?
The Mach-E is just the beginning of our journey into the future of electric vehicles.
