Demographics

CREATIVE BRIEF

WHO?

We are targeting young professionals and young families who are conscientious trendsetters. They are aware, well-educated and care about the future of people and the planet. They are tech-savvy, independent and they make decisions based on what feels right for them. They are young, modern but don’t follow established trends just because, they make purposeful decisions based on their own rational thinking. These people care about making an impact, both personally and professionally. They are relatively young and early on in their careers, and haven’t had a chance to save a lot of disposable income, so their decisions are highly sensitive to product pricing.

WHY?

We are targeting these people because the branding of Mach-E will resonate with their values. We want to reach not only the established ford fan base, but new people who perhaps haven’t consider an EV until now. Because they are smart, aware and educated, they make purposeful decisions based on values and morals. This demographic will be the most effective to target because Mach-E is new, eco-friendly and offers a more affordable product than many of its competitors.