CREATIVE BRIEF WHO?
WHY?
We are targeting young professionals and
We are targeting these people because
young families who are conscientious
the branding of Mach-E will resonate with
trendsetters. They are aware, well-educated
their values. We want to reach not only the
and care about the future of people and the
established ford fan base, but new people
planet. They are tech-savvy, independent
who perhaps haven’t consider an EV until now.
and they make decisions based on what feels
Because they are smart, aware and educated,
right for them. They are young, modern but
they make purposeful decisions based on
don’t follow established trends just because,
values and morals. This demographic will be
they make purposeful decisions based on
the most effective to target because Mach-E is
their own rational thinking. These people care
new, eco-friendly and offers a more affordable
about making an impact, both personally
product than many of its competitors.
and professionally. They are relatively young and early on in their careers, and haven’t had a chance to save a lot of disposable income, so their decisions are highly sensitive to product pricing.
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