Global Expansion

COUNTRY - SWEDEN

EV Market in Sweden: As a leader in the switch

to electric, Sweden offers many great incentives for EV drivers. With an EV market share

of 26% and an increase in sales of 253% in

2019, Sweden is making great strides in electric transformation. The growing popularity of EVs is due to increased incentives, namely national grants, tax subsidies, and local incentives.

A grant of 60,000 SEK (€6,000) is available for up to 25% of the car’s purchase price (new) for low emission vehicles serviced before 2020

with CO2 emissions of up to 60g/km and vehicles serviced during 2020 or later with CO2 emissions of up to 70g/km. The grant is available for both individuals and businesses. STATEGY

Changing the marketing to make it more relevant and makning it fit into the Swedish culture. The ads will be correctly traslated to avoid translation mistakes. The message remains the same but with new images and copy. For example, having Greta Tunberg sends a strong message without having to say much to the Swedish people. Also having things as snow shoveling and pictures of the swedish landscape makes it more relatable to them.

The brand will also be the main sponsor at a big gala/event in Swden called “Svenska Hjaltar” meaning “Swedish Heros” who celebrates both bigger and smaller everyday heros of Sweden. The gala is the perfect place for Mach-E to be because it aligns with the brands values.