GLOBAL EXPANSION COUNTRY - SWEDEN
STATEGY
EV Market in Sweden: As a leader in the switch
Changing the marketing to make it more rel-
to electric, Sweden offers many great incen-
evant and makning it fit into the Swedish
tives for EV drivers. With an EV market share
culture. The ads will be correctly traslated to
of 26% and an increase in sales of 253% in
avoid translation mistakes. The message re-
2019, Sweden is making great strides in electric
mains the same but with new images and copy.
transformation. The growing popularity of EVs
For example, having Greta Tunberg sends a
is due to increased incentives, namely nation-
strong message without having to say much
al grants, tax subsidies, and local incentives.
to the Swedish people. Also having things as snow shoveling and pictures of the swedish
A grant of 60,000 SEK (€6,000) is available
landscape makes it more relatable to them.
for up to 25% of the car’s purchase price (new) for low emission vehicles serviced before 2020
The brand will also be the main spon-
with CO2 emissions of up to 60g/km and ve-
sor at a big gala/event in Swden called
hicles serviced during 2020 or later with CO2 emissions of up to 70g/km. The grant is available for both individuals and businesses.
“Svenska Hjaltar” meaning “Swedish Heros” who celebrates both bigger and smaller everyday heros of Sweden. The gala is the perfect place for Mach-E to be because it aligns with the brands values.
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