Advertising

WE BELIVE IN YOU

What would our world be without all those

people saving the world in silence? At Mach-E, we want to lift the people who are showing up, everyday, sacrificing themselves in order to favor the rest of the world. At Ford Mach-E, we are showing our support through printed ads meant to communicate the importance of being an everyday hero. We are driven to do more, and so are you.

Legacy is not what I did for myself. It’s what I’m doing for the next generation.

-Vitor Belfort

© 2021 Vilma Hortell

All content for Ford Mach-E: Brand Guidelines was conceived, designed, and produced by Vilma Hortell. The only exception is the name of the Brand, the Ford logo. Photography of the Ford Mach-E was provided by Allen Ross through a non-commercial rights licence.

Design Consultation Roger Muller ADV 370 Brand and Branding Academy of Art University

Some of the photographs and images were downloaded from pexels.com and are used in accordance with the Pexels License of 2021. License the book is a non-commercial work

produced as a student project for educational purposes, and as such is considered a derivative work under the Fair Use Clause of the US Copyright Law.

Manufactured in the United States of America.