THE POWER OF PLANTS The new substance collection of glasses by ROLF brings the power of plants to the fore. The starting point for the latest collection is a powder derived from a very specific plant. It brings with it a whole array of sustainable and functional properties that have enabled the tech- and design-driven company to develop innovative, plant-based eyewear. Not only are the glasses in ROLF’s substance collection made from renewable resources – they also boast 23 frame designs in 6 different colors.
WE MAKE EYEWEAR OUT OF SEEDS WE ARE NOT JOKING!
Working with plants is nothing new for the masters of wooden glasses. Their latest natural material is taken from a species of the Euphorbiaceae family and has proved itself to be a competent all-rounder. It has opened up a wealth of new possibilities for ROLF and as a material, its sustainability credentials are particularly impressive.
THE
MIRACLE TREE “The plants are grown in hot climates without any kind of genetic engineering, they don’t compete with food crops, and they can grow very tall, very quickly: where a spruce or a beech will only grow a few centimeters taller every year, this remarkable plant will shoot up six meters in just four months, and it comes back every year,” explains company founder and visionary Roland Wolf. This makes the new material more sustainable and kinder to the environment than ever – and the perfect foundation upon which to build a new collection of glasses called substance and meet the current demand for more climate-considerate products.
THE NEW
SUBSTANCE
COLLECTION Proof that ROLF glasses aren’t just about the material but also about top design can be found in the substance collection’s extensive range of 23 frame designs. They are all available in a palette of six basic colors, making for an even more diverse and versatile offering. Refined contours, slim temples, and strategically placed curves turn each pair of glasses into a stunning yet functional accessory that’s also comfortable to wear.
IN A
COLORFUL
MANNER
ROLF’s award-winning Flexlock hinge has proven itself the ideal component. It can be printed at the same time as the frame using 3D printing technology, meaning ROLF can make its new glasses all at once and therefore keep the number of external suppliers to a minimum. In addition to the high performance of the screwless and patent-pending Flexlock hinge, glasses wearers will also benefit from the flexible, natural, and skin-friendly properties of the plant-based frame.
FLEXLOCK YOUR FLEXIBLE FRIEND
ABOUT
ROLF Glasses manufacturer ROLF was founded in 2009 in the heart of Austria’s Tyrolean Alps. The family company has become known for its unique wooden glasses, and has now supplemented its offering with eyewear made out of titanium, stone, horn, and plant-based materials – all without using any screws, thereby eliminating the need for any maintenance.
TODAY
YESTERDAY
TOMORROW The eyewear designer’s approach is to combine his love of nature with timeless styles and innovative technology, the success of which is evidenced by numerous awards. But despite the international acclaim and awards, the creative company continues to manufacture in the home of the brand, by hand, and using natural resources, thereby remaining faithful to the guiding principle of the business: creating products that respect yesterday, work for today, and prepare for tomorrow.
ROLF - Roland Wolf GmbH Mühlbachweg 6 6671 Weißenbach Tirol . Austria EN
+43 5678 20077 +43 5678 20077 77 office@rolf-spectacles.com www.rolf-spectacles.com