BEST MEDIA SOLUTIONS
SINCE 2008
ACQUAINTING CUSTOMERS
WITH YOUR BUSINESS
Custom Lab – full-cycle creative publishing
Development of the concept of a magazine, newspaper or any other printed matter according to the client’s marketing purpose
Creation of the original layout with the detailed workup and justification for decision-making
Employment and staff training (if needed)
Text content creation (including reading and editing)
Visual content creation
Printing process control
(design, generating ideas for the publication design, photography and work with photobanks)
at all production stages with the high quality guarantee
Circulation receiving and delivering to the customer (distribution, if needed)
Custom Lab is an association of media professionals with expertise and capabilities to handle the toughest challenges according to top European standards, from developing concepts to final implementation. We produce magazines, newspapers, books, and other printed media tailored to suit the customers’ specific needs. We develop creative projects, create content, engage in PR and advertising, coaching and consulting.
Digital division of Custom Lab CREATIVENESS digital magazines (iOs and Android)
WEB AND DIGITAL
TRAININGS, CONSULTING
DESIGN AND REDESIGN
SMM, PROMOTION IN SOCIAL NETWORKS
The second course of Custom Lab is electronic projects for viewing on computers and tablet PCs, as well as creation, filling-up and social network propagation of the clients’ public profiles (publics) using all kinds of modern media tools.
What can Custom Lab offer your business Growth of existing customers’ loyalty Involvement of new customers Growing brand recognition
Innovative information delivery Real sales growth Competitive advantages
Custom Lab’s business partners TOBACCO INDUSTRY
British American Tobacco
MOBILE COMMUNICATIONS Kyivstar
JTI
FOODS PHARMACOLOGY Здравица
TAKEDA
ALCOHOL INDUSTRY HOUSEHOLD CHEMICALS Оболонь
Carlsberg-Украина Procter&Gamble (Россия)
Custom Lab has expertise in creating projects for jewellery and construction businesses, out-of-town holiday facilities, suppliers of equipment, clothing and footwear, charitable foundations, financial firms, and TV and radio companies.
Custom Lab portfolio DESIGN OF 10 DAYS, AN INFORMATION AND LEISURE MAGAZINE
The magazine 10 Days was created from scratch in Kyiv in 2005 by the backbone of Custom Lab’s current team with the help of German investments. In its first year this bilingual city guide became one of theleaders in its niche of the Ukrainian market, and fully repaid the development and production costs.
Custom Lab portfolio CLIENT AND CORPORATE CUSTOM-MADE MAGAZINES
Річний звіт • 2010
Over six years, since November 2008, Custom Lab has produced some 30 unique printed and 15 digital media projects for corporate customers. They include magazines B2P, B2B, B2C, company albums, annual reports, production catalogues, themed booklets, specialised editions, web projects, and digital magazines.
Custom Lab portfolio HANDBOOK FOR HOMEBUYERS
The book My Home A to Z is an example of an excellent marketing tool providing the growth ofloyalty to the corporate customer. This 200-page media product is handed in, along with the keys, to the homebuyer, and serves for years as a handy reference book. Custom Lab created this project from zero: from developing the concept to content to dispatching the run.
Custom Lab portfolio CATALOGUES AND BOOKLETS FOR MASS MARKET
Periodic publication of production catalogues is an excellent opportunity for immediate contact with the customer (buyer) at minimal costs. Custom Lab is engaged in such turnkey media production for its clients.
Custom Lab portfolio (digital) SAMPLE OF INTERACTIVE ANNUAL REPORT, KYIVSTAR
Custom Lab is involved not only in printed projects. It uses an interactive PDF technology for special effects on the screen, such as scrolling text and images, enlarging selected images, playing video and audio clips, and many other features. It is a spectacular, up-to-date format, applicable first of all for annual reports, company production albums, and catalogues.
Custom Lab portfolio (digital) MAGAZINES FOR TABLETS
Nota Bene
лютий 2015 #2
Custom Lab creates custom-made digital magazines for iPads or Android devices, using everylatest tablet feature. The Custom Lab staff were directly involved in thelaunching of the digital version of National Geographic Ukraine. Digital magazines for tablet PCs are the hallmark of forward-looking, innovative companies.
Custom Lab portfolio (SMM
)
OUTSOURCING CORPORATE SOCIAL MEDIA NETWORKING
www.facebook.com/AkhmetovFDU
vk.com/overviewbyvido
www.facebook.com/cultureFDU
www.facebook.com/rielua
Social networks are one of the most up-to-date manners of getting your business message across. As a rule, this is where audiences aged up to mid-thirties draw their information from. Custom Lab offers professional outsourcing services on extensive campaigning in social networks. Apart from producing the necessary content, we create andlaunch advertisements, copyright contests, and do many other things which directly boost the customer’s sales.
Custom Lab achievements 15
MORE THAN YEARS IN PUBLISHING BUSINESS
10
YEARS EXPERTISE IN CONSULTING SERVICES
50
OVER SUCCESSFUL STARTUP LAUNCHES
STARTING AN INTERNATIONAL
PUBLISHING HOUSE WITH FOUR WEEKLY AND FIVE MONTHLY PERIODICALS
8
GRANDS PRIX IN SPECIALISED PROFESSIONAL CONTESTS
700
MORE THAN PRINT RUNS OF MAGAZINES
Custom Lab has along record of successful cooperation with businesses, including international (from the Netherlands, Belgium, Finland, and Germany). Ourleading experts were engaged in shaping and structuring media even before the rise of Custom Lab.
Advantages of working with Custom Lab HERE’S WHY A CORPORATE MEDIA PROJECT SHOULD BE OURSOURCED TO EXPERTS:
1 234 56
Involvement of highly qualified staff guarantees the quality of end product
No need to train own staff
Guaranteed timely completion of project objectives
Access to professional resources and bonuses of a medialab (photo banks, printing, distribution)
Zero media production equipment costs
Time saving for company management and staff
Custom Lab offers additional services PHOTO SHOOTING
ADVERTISING SERVICES
VIDEO SHOOTING
VIDEO AND SOUND EDITING
3D SERVICES
SIGNAL TRANSMISSION FOR WEB IMAGES
Custom Lab boasts of expertise in additional activities, which are not part of its specialisation: photo and video shooting, editing, 3D imaging and infographics, just to name a few. We have satisfied customers in Ukraine and abroad.
LOOKING FORWARD TO COOPERATION WE WILL HELP YOUR BUSINESS BECOME EVEN MORE SUCCESSFUL
漏 小ustom Lab 2014. Design: Yaroslav Zaychuk
Roman SULIMA CEO, media laboratory CUSTOM LAB +38 095 272 0926 roman.sulima@gmail.com --------------------------------------------------Yaroslav ZAYCHUK Creative director, media laboratory CUSTOM LAB +38 066 679 6927 yaroslav.zaychuk@gmail.com ----------------------------------------------------------