№3 (3) / 2018 EDITOR’S LETTER
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THE MAGIC FROM KUSUM
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THE STATE-OFTHE-ART
Kusum plant in India
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IMMERSION INTO INDIA
BEAUTY SECRETS FROM KUSUM
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Editor’s word
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Time flies imperceptibly and here you can see a new edition of our corporate magazine. March is on the calendar, and we have decided to devote this issue to a beautiful time of the year – spring. It is in spring that in many countries of Kusum geography nature revives, the world around is filled with bright colours and at Vladimir Kosenkov, times even with a new meaning. PR Manager You know, if you have set new goals, it doesn’t matter what season it is. The main thing is not to postpone «for later» and move forward. Do not betray your dream. Move to meet it. Set ambitious goals. Do not be afraid to act. Make the world around you filled with bright colours of life, and let the desire to make this world a little bit better will be at the heart of every idea, every step you take. As for us, we try to make each issue special. Following the link Kusum Times, each of you can immerse into the digital world from Kusum NEWS
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DEAR COLLEAGUES!
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04 5 «S» for purity in the workplace 06 Warmth for homeless ones 07 On the right path in the fight against cancer 08 Kazakhstan: results, plans, and a party
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10 «Kusum» world and its geography
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TRAVELLING
12 Immersion into India MAIN FEATURE
22 The newest plant in India HOBBY
28 Talented people are talented in
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36 Spring library FAQ
38 Beauty will save the world: Kusum’s local secrets of care
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Five «S» for purity in the workplace «CLEANLINESS IS NEXT TO GODLINESS» is a famous Indian saying. However, in our time, purity can be used not only in the spiritual, but also in the corporate sphere. Purity in the workplace is the employees’ health, high efficiency and quality of work. Therefore, in Kusum, India it was decided to adopt the rule of «Five «S», that is, five pillars of purity: The implementation of the 5S methodology gives a number of advantages to the enterprise: • Reduction of the time spent for finding small items and reduction of the number of errors. • Increase of the safety of production and increase of the available space. • Reduction of the exploitation costs and time. • Improvement of the product quality and work efficiency.
• Sort: all items not involved in current operations should be kept separately. • S et in order: arrange the necessary items so that they are convenient to use and easy to find. • S hine: clean your workplace every day. • S tandardize: the first three points should make a whole. • S ustain: the right things should be done regularly. EDITOR’S LETTER
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Warmth for homeless ones IT IS WITH GREAT PLEASURE THAT OUR INDIAN COLLEAGUES ARE IN A HURRY TO SHARE THE NEWS THAT THEY HAVE MANAGED TO PURCHASE 80 BLANKETS FOR THE HOMELESS to help them survive the winter cold, as well as successfully give out them in different districts of Delhi and the National Capital District.
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We would like to express our sincere appreciation and gratitude to all the volunteers who participated in the fundraising and giving out of blankets for their hard work and dedication.
KUSUM HEALTHCARE PARTICIPATED IN THE EVENT «WALK FOR LIFE – WALK AGAINST CANCER» organized by CanSupport charity foundation, which was a widely discussed and anticipated annual event in Delhi. CanSupport is an organization that has supported cancer patients for 10 years. Every year they hold a walkathon on Rajpat Street in Delhi (near the «Gateway of India»).
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On the right path in the fight against cancer
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On February 3, 2019, more than 50 Kusum Healthcare employees and their family members took part in this marathon to support and express solidarity with those who fight against cancer.
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New year, new cycle, new products
CYCLE MEETING OF «KUSUM» FIELD FORCE IN KAZAKHSTAN From January 21 to January 24, a cycle meeting in Almaty for the entire field force of the company «Kusum» in the Republic of Kazakhstan was held. Our Kazakh colleagues greatly combined the useful with the pleasant, at the same time celebrating the New Year at the meeting. But let’s start from the very beginning. EDITOR’S LETTER
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The main purpose of the meeting was to summarize the results of the past 2018, to discuss the plans for the 1st cycle of 2019 and the actions to launch new products: Zolopent, Domrid and Semlopin. In order to present information on the medical part of the new products in the most vivid and intelligible way, authoritative speakers were invited – Kaybullaeva Jamila Akhtanovna (Candidate of Medical Sciences, Associate Professor, Gastroenterologist of the Highest Category) and Atarbayeva Vaziliya Shakentaevna (Doctor of Medicine, Cardiologist, Head of the Department of Cardiology and Rheumatology of Higher School of Education and Science). And in order to nail down the information received, a fascinating interactive was held – the participants of the meeting were divided into 9 teams and
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took part in games for intelligence and fine motor skills. On January 23, the entire friendly team celebrated the New Year at the restaurant of the hotel «Kazakhstan». The festive party was conceived in the Indian style, but what kind of India is without dances and songs? Our Kazakh colleagues were up to par and prepared creative speeches on the theme of the evening, not leaving anyone indifferent. Moreover, the matter did not stop with songs and dances alone – among other things, the employees prepaired a movie to present at this fascinating evening! And, what a party is without prizes and awards? The zing of the corporate holiday was two award ceremonies: awarding field officers of Almaty and Kostanay with certificates of honour for 100% fulfilment of MAIN FEATURE
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sales plans in the third cycle of 2018 and awarding certificates of honour and silver badges to 12 employees of the company for more than 10 years of work experience in the Kusum company. And, of course, not a single guest left the holiday without a gift – all the staff received a wooden Christmas tree decoration in the shape of a mandala as a souvenir. LIBRARY
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Kusum World
India
ARE YOU FAMILIAR WITH OUR GEOGRAPHY? LOOK FOR MORE COUNTRIES AND EVENTS IN THE UPCOMING KUSUM TIMES
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The name of India in Sanskrit and Hindi is Bharat
In India there are
2 official languages,
22 official regional languages... and another UKRAINE
KAZAKHSTAN
MOLDOVA INDIA
UZBEKISTAN
MEXICO
447 languages and 2000 dialects
There are 10.8
men per 10 women in India
MYANMAR
PHILIPPINES
Indian women have been honoured with the title «Miss World» for 6 times
There are 465 articles in the Constitution of India and it is the longest constitution in the world
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ndia is a country we can write about endlessly. The history of many millennia, rich culture that influenced the whole world, breath-taking landscapes and, of course, the main treasure of India – its people. Of course, it is impossible to tell about all this in one issue of even the thickest magazine. But you will definitely find out something new about India!
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INDIA IS SO DIVERSE THAT EVERYONE WILL FIND SOMETHING FOR ONESELF IN THIS COUNTRY. WHAT DO YOU PREFER?
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MAHA KUMBH MELA IS HINDU FOR «GREAT FEAST OF THE JUG» Kumbh Mela or Kumbha Mela is a mass pilgrimage of faith in which Hindus gather to worship and bathe in a sacred river. In general, Kumbh Mela is celebrated once in every 6 years, but since its venue wanders between four cities, it turns out that it is actually celebrated once in 3 years. Depending on the frequency, it is divided into three varieties. The most common ones are Ardh Kumbh Mela (once in 6 years) and Kumbh Mela itself, sometimes also called Purna Kumbh Mela (purna means full), which is celebrated once in every 12 years in Allahabad. And only after 12 full Kumbh Melas comes the Great Kumbh Mela. The 2011 Kumbh Mela was the largest gathering of people with over 75 million pilgrims. The gathering was so huge that the crowd was visible from space.
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15 NOBODY LEAVES HUNGRY Every day at the Golden Temple in Amritsar over 100 000 people get a free vegetarian meal served. More than 200 000 rotis (Indian flatbread) and 1.5 tonnes of dal (Indian lentil soup) are being prepared daily.
INDIAN INVENTIONS Throughout history, several Indian inventions have changed the world forever. Some of the most notable inventions are the zero, buttons, cotton cultivation, chess, shampoo, binary code, fiber optics, ayurvedic medicine, yoga, ruler, and radio/wireless communication.
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WATER ON THE MOON Water on the Moon was discovered by India. In September 2009, India’s ISRO Chandrayaan-1 using its Moon Mineralogy Mapper detected water on the Moon for the first time.
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FOR SOUL AND BODY Yoga originated in India more than 5,000 years ago – and since then its popularity has only been growing. Yoga has been practiced for more than 5000 years, and in the recent decades, the global interest in this form of healing and activity has massively increased around the world. Nowadays you can find yoga places in almost every single country.
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ENOUGH TEA FOR EVERYONE Have you heard of Chai tea? It’s the number one popular beverage in India, and there are various other kinds of tea as well. Some of the most famous teas include Assam, Darjeeling, Nilgiri, and Kangra.
GETTING RICHER EVERY MINUTE Indian economy is one of the fastest growing economies in the world. Indian consumer spending is projected to rise to $3.6 trillion in 2020, from $991 billion in 2010. And the economy is growing fast and nowadays India is definitely considered to be one of the world’s economic powerhouses. Another interesting fact about India is that before the British invasion it was one of the wealthiest countries in the world.
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INDIA’S OCEAN Indian Ocean is named after India because India holds a central location that is at the head of the Indian Ocean. India has the longest coastline in the region adding to its power, no other country in the Indian Ocean indeed has that long a coastline.
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MORE MOVIES India is confidently leading in terms of the number of movies shot per year and firmly holds a position in the top ten most profitable film industries in the world. In 2017, Bollywood produced as many as 1986 motion pictures! This is more than is shot for a year in the UK, France, Germany, Spain and Italy taken together. However, in India, movies are not just made, but also watched. Guess who’s got the first place in the world for the number of cinema tickets sold... Yes, you’re right. It’s India too!
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YES? OR IS IT NO? In India, shaking your head to the right and left means agreement – like a nod in most European countries. However, the movements of the interlocutor’s head in India should be looked at very carefully, since there are many variations of head shaking in India. You can find videos on Youtube shot by Indian video-bloggers explaining the meaning of this or that nod.
MEDICINE IN CENTURIES One of the Vedic books, Atharvaveda, is considered to be one of the oldest medical treatises in the world. According to various sources, its age can reach 5 thousand years.
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VEGETARIAN PARADISE India is the most vegetarian country in the world. About 40% of the population adheres to the vegetarian diet, and in the state of Rajasthan – almost 75%! In India, there is even mandatory special food labelling indicating whether the product is lacto-vegetarian – a green circle in a green square. If the label is red, the product is not vegetarian.
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VIVEK EXPRESS FROM DIBRUGARH One of the best ways to see India is travelling by Vivek Express train from Dibrugarh (north of the country) to Kanyakumari (the most southerly point). The route length of 4262 kilometres passes through seven states, the journey lasts for more than 90 hours. A comfortable airconditioned car, Indian tea and breath-taking landscapes for four days – this trip you will definitely remember for a long time.
GANGES DOLPHIN Everyone knows that elephants live in India, but not everyone knows that dolphins also live there! Yes, not simple ones, but freshwater dolphins. Ganges dolphin got its name from its main habitat – the Ganges River.
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JAMMU AND KASHMIR In the Indian state of Jammu and Kashmir, there is not one, but two capitals: summer and winter one.
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The newest plant in India
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THE CORNERSTONES OF KUSUM’S GEOGRAPHY ARE OF COURSE, THE MANUFACTURING CAPACITIES OF THE COMPANY. Author: Dr TG Chandrashekhar
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his time we would like to tell you about our new state-of-the-art plant located in India. The new plant is primarily the creation of additional workplaces and improving the welfare of the region and the company’s employees, as well as their family members. Built in a special economic zone Pithampur (Madhya Pradesh), a cutting-edge pharmaceutical plant is located on a site of almost 20 thousand m2.
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25 The company has implemented a reliable quality management system that meets all relevant requirements of good manufacturing practice (GMP). The quality control laboratory of the plant is equipped with modern equipment and high-precision tools, likeHPLC, GC, UV-Vis spectrophotometer, Polarimeter, FTIR etc., which allows to ensure constant stable quality of the products.
But to control the quality of products, they have to be manufctured! And here everything is ok. The plant is equipped with the latest highspeed production equipment. For example, a sachet machine is capable of filling about
HEALTH WILL BECOME MORE ACCESSIBLE, AND HAPPINESS – CLOSER!
350 sachets per minute, while the press machine’s capacity is about 150,000 tablets per hour, that is, more than a billion tablets per year, provided that it is used continuously. The plant can produce products manufactured using a special technology, for examEDITOR’S LETTER
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ple, capsules, ademetionine tablets, as well as effervescent tablets, which need special working conditions with a relative humidity of less than 18%. The BMS system allows to provide the necessary environment, which is used to automatically monitor and control all communications, including indoor climate. In March, the company will celebrate the anniversary of release of the first batch of products. LIBRARY
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27 Stages of launch and increase of plant capacity STAGE I Annual production
STAGE II (Total of stages I and II)
STAGE III
Tablets: 300 million
Tablets: 1440 million
Sachets: 24 million
Sachets: 48 million
Starting the production of injectables
Capsules: 66 million
Capsules: 66 million
Workplaces: 100 people
Workplaces: 300 people
THE QUALITY CONTROL LABORATORY IS EQUIPPED WITH MODERN EQUIPMENT AND HIGH-PRECISION TOOLS
in the near future, a new division for the production of injection preparations will be created. The products manufactured at the new plant will be supplied mainly to the markets of Ukraine, Uzbekistan, Kazakhstan, Moldova, Mexico and some African countries. Health will become more accessible, and happiness – closer!
The drugs manufactured at the plant can be used in urology, gynaecology, neurology, dermatology, orthopaedics and rheumatology. At present, the product range of the new plant consists of tablets, capsules and sachets, and
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Talented
THE MAGIC FROM KUSUM
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alented people are talented in everything. And even if the work leaves no opportunity for creativity, the talent will always find how to show itself. For example, in the form of a hobby. Work inspires creativity, and creativity inspires work – it’s almost a perpetual motion machine! See what inspires your colleagues from different countries, what hobbies make their lives brighter and richer.
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people are talented in everything WHAT IS YOUR HOBBY? TELL US!
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MARIA MATEYCHIK, MEDICAL REPRESENTATIVE (MOLDOVA) My main hobby is design in all its various manifestations. I enjoy sewing and knitting clothes and various decorative items, as well as cross-stitching and satin-stitching. But I enjoy not only sewing, knitting and embroidery – I also paint with oils and acrylics. And that’s not all! I take a great interest in interior design and I design interiors of various premises. And their decoration is not a problem for me!
DARZHAN DUZBAEVA MEDICAL REPRESENTATIVE (KAZAKHSTAN) I always enjoyed baking. Since childhood, I asked my mother to teach me doing this. And after my children were born I started baking cakes for all the children’s holidays, and unwittingly became involved in this activity. It is so fascinating when something beautiful and unusual comes out of your hands. I always want to learn more new recipes, so I can say that I’m still learning. My friends often ask me to make some dessert for them. I gladly fulfil their requests. For me there is no better reward than praise from the loved ones.
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CHRISTINA JINIO MEDICAL REPRESENTATIVE (PHILIPPINES) For 19 years I have been fond of one hobby that I would like to share with you. It brings me a lot of pleasure, and this hobby is hiking on the beach! It all began when I was 15 years old – then I started going to the beaches of the island of Guimaras, located an hour from my hometown. The serenity of this place filled my soul with calmness. Since then, whenever I have the opportunity or when I need to wind down, I go to the beach. I am very lucky that now I live in a city surrounded by beautiful beaches, so I can often take up my favourite hobby.
NANT HIN PA PA HLAING, TERRITORIAL DIRECTOR (MYANMAR) My hobby is traveling, and I am very happy about it, because what can be more beautiful than discovering the world! I have been interested in this since my school years, and I think that I will never get tired of my hobby, because there are so many amazing places to go to around the world. Contemplation of the beauty of nature in different parts of the world fascinates me, it purifies and refreshes my mind and soul. I am very glad that I can share my wonderful hobby with readers. EDITOR’S LETTER
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ELENA BELIKOVA, MEDICAL REPRESENTATIVE (UKRAINE) I have a hobby that I would rather call a pleasurable pastime))). I make cakes for my family and loved ones. It all started when absolutely by chance I saw a video about working with confectionary mastic used to decorate cakes. Of course, I had baked cakes previously, but after watching the video, I realized what beauty I could do myself, and got an idea. I really wanted to surprise and please my family, and here I had a chance, a wedding of my close friends! It fascinated me a lot and now every time I try to do something new. When I immerse into this hobby, time passes unnoticeably. I want to present people not just delicious, but also beautiful desserts)). EDITOR’S LETTER
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SANJEEV SAXENA AGM-DISTRIBUTION (DOMESTIC) (INDIA) For 25 years, my hobby is music, or rather, singing. I have been singing since high school, when during my study in college I became a member of the Nightingale’s Melody Club and learned a lot. From 1985 to 2003, I performed on the stage many times as a club member. After 2003, I did not sing at a stage as often, but I used to sing at family and official events. I have been singing for two years using the SMULE mobile app. It allows you to sing solo, a duet, and a group, listen to other performers, put likes, comment, etc. As a rule, I sing at SMULE several times a week. I really like to sing along with other amateur singers from different countries and cities. Hobbies are great, they take off stress and help to change our lives for the better.
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Spring library
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asy books, easy films are not necessarily completely senseless. Works from our collection, despite all its apparent frivolity and spring ease, can’t be called meaningless and useless. After all, even about the most important things we can speak not in the boring way.
FILM «AMELIE» Filmmaker: Jean-Pierre Jeunet What is it about? «The Fabulous Destiny of Amélie Poulain» is a truly spring movie. Kind and lyrical, funny and sad, a little fabulous and very optimistic, and most importantly – with a happy ending, but without Hollywood platitude. The adventures of a pretty brunette and her naive, but at the same time very effective efforts to make people happy are superbly set off by an amazing soundtrack. No wonder «Amelie» is included in the list of the best films of the XXI century, according to the BBC version.
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A BOOK «THE STORIED LIFE OF A.J. FIKRY» Author: Gabrielle Zevin What is it about? Bright and ironic novel about not too sociable owner of a bookstore. This fascinating, easyto-read book gently pushes the reader to think of the nature of happiness, while at the same time giving the pleasure of reading. It is also a great conductor in the world of literature, because the story of the relationship of the main characters unfolds against the background of the iconic works of the «classics and contemporaries». MAIN FEATURE
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A BOOK «THRIVE: THE THIRD METRIC TO REDEFINING SUCCESS AND CREATING A LIFE OF WELL-BEING, WISDOM, AND WONDER» Author: Arianna Huffington What is it about? Without efforts, success cannot be achieved, but is it not too expensive that we pay by sacrificing everything for a career? This book is about keeping a vital balance between professional success and simple human happiness. The founder of the popular edition The Huffington Post, the writer Arianna Huffington is a successful woman. Therefore, her pieces of advice are worth of being listened to. LIBRARY
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Beauty will
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IN VARIOUS COUNTRIES, NOT ONLY IDEAS ABOUT BEAUTY, BUT ALSO WAYS TO MAINTAIN IT VARY!
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n every country of the world women are beautiful in their own way. And it’s not just because of the genes (of course, they also should be taken into account). Indeed, due to certain geographical and cultural peculiarities in different parts of our planet, women have developed various methods of skin and hair care, all sorts of makeup secrets and other female features, peculiar only to a given country or region. But why not share them with friends and colleagues? No wonder, since Kusum Corporation is international!
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MYANMAR The restrained beauty of the women of Myanmar is sung by poets, but it is unlikely that poets could crack the secret of their smooth and elastic skin (and without a secret it is hardly possible to maintain the elasticity of the skin under the scorching sun). And we know! Women of all ages in Myanmar use Tanaka wood powder, which is a natural UV filter, has antibacterial properties, helps the skin retain moisture, tightens pores, regulates oily skin and protects against inflammation. Most often, Myanmar uses a slurry of powder mixed with water – It is applied to the face in the form of a mask, and not solid, but with patterns. It turns out to be both decoration and protection.
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UZBEKISTAN If the beauty’s eyes are precious stones, then eyebrows and eyelashes are the setting for these jewels. In Uzbekistan, this setting is traditionally paid special attention, and the secret of bushy and black eyebrows of the local women is the plant named dyer’swood. The juice of this plant is a natural dye and hair growth stimulator. It is curious that the colour of freshly squeezed juice is green, but then it darkens and turns black. The application of dyer’swood is a kind of female ritual: friends gather together, squeeze juice onto the bottom of inverted bowls, drink tea, chat about everything in the world and, of course, beautify themselves.
KAZAKHSTAN Natural beauty is unthinkable without natural cosmetic treatments, and in Kazakhstan they know a lot about it! One of the most popular traditional treatments in this country is koumiss, a fermented milk drink from mare’s milk. Of course, it is very tasty and healthy in its basic quality. But besides, koumiss is also used for nourishing and regenerating masks for hair and skin.
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41 MOLDOVA These are, of course, grapes, rich in antioxidants, vitamins and tannins, and also roses, lavender and many other plants – sources of essential oils. For masks both the grapes and grape seed oil, and even powdered seeds can be used. There is nothing surprising in the fact that Moldovan women love to use these natural products for all kinds of cosmetic procedures. And it should be noted that the result is impressive!
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UKRAINE The location and the climate of Ukraine are such that herbaceous plants, including more than 200 species of medicinal plants, feel great here. Ukrainian beauties have long used these natural resources for cosmetic purposes. Ukrainian women use brews and masks based on herbs for skin and hair care. Recipes are often passed from generation to generation. Chamomile, nettle, lovage are especially popular.
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PHILIPPINES According to all modern trends, hair comes to the fore in the women’s arsenal of beauty. In other words, you can pay less attention to makeup, but in no case should you neglect hair care. Well, Filipino women prioritized the trend of hair care. No wonder the representatives of the Philippines won the title «Miss Universe» four times. What is the secret of the Philippine hair care? In a plant that many of you probably have at home. Aloe, or rather, a mask of aloe juice – and nothing can overshadow the shine of your hair.
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MEXICO Mexico is not only the birthplace of chocolate, corn, and jalapeno peppers. It was Mexico that gave the world another product that Mexicans with great success use to care and maintain beauty. And they use it both externally and internally. No, it’s not tequila. This is an avocado! Avocado oil is used in a variety of procedures and products for skin, hair and nails, in addition, masks for hair and skin can be made from the pulp of the fruit.
INDIA The hair of Indian women is their pride and the envy of beautiful women all over the world. Long, strong, silky. And all this is achieved by natural means! Efficient and affordable – and now all over the world. After all, the main component of Indian hair care is coconut oil. The mask of coconut oil in combination with a massage of the scalp before each wash can make wonders. And best of all, if this miracle becomes your tradition, because one of the most important components of any care is regularity.
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Perhaps you already know what you would like to read about in the next issue. Maybe you have news that we should share on the pages of the Kusum Times magazine. We are looking forward to hear your suggestions and wishes, write us at communications@kusum.ua