Executive Brand Collection
BRAND MANUAL GUIDELINES WE LOVE THAT BRAND
ADDRESS
PHONE & FAX
Exective Company 5th Retail, Mosguandian 5567 New York United States
Phone: + 1 026 6780 889 Free toll: + 1 0789 423 178 Fax:
+ 1 0898 156 768
ONLINE Email 1: info@.executive.com Email 2: custom@.executive.com Website: www.executive.com
CORPORATE BRAND MANUAL GUIDELINES
THE COMPANY INTRODUCTION THE MANUAL GUIDELINES
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EXECUTIVE
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CORPORATE
I
THE LOGO DESIGN
PAGE 5
SECTION 2
I
TYPOGRAPHY
PAGE 10
SECTION 3
I
COLORS SYSTEM
PAGE 13
SECTION 4
I
STATIONERY
PAGE 15
SECTION 5
I
GRID SYSTEM
PAGE 17
SECTION 6
I
CORPORATE IMAGERY
PAGE 18
SECTION 7
I
ICONOGRAPHY
PAGE 20
BRAND MANUAL GUIDELINES
SECTION 1
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TABLE CONTENT.
CORPORATE BRAND MANUAL GUIDELINES
01
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The Logo Introduction. The Logo Colors and Sizes The Logo element Clearspace and Computation.
THE LOGO INTRODUCTION
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with name.e as been carefully chosen for its modern and yet refined, highly legible style, ch has been further enhanced by the use of upper case letters. It has a particular relationship with the Executive name.e as been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
The Logotype
1) The general Logo Ria cusani omnia volorep tatur, aliatis quias sum hiligent ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut ute cum exerum quia sum soles utem veniamu scienitati quat arum es 1) The Logo Symbol
1
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Brand manual and guidelines
design services and a grey square backround.
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5
Consists of a powerful element evoking the culture of
2
2) The Logo Title Ost qui optaquoditam sant aut aut officilla linciaolupient, velesequi corestrum fugiatur, sunt uiandam nonsequam cus quas non nem eum seque odionsequo volore laut plaboreped eumquae iurionse corupta tissima ximus,
4 ) Logo Yellow Version
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3 ) Logo Dark Version
4 ) Logo Yellow Version
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LOGO CONTRUCTION CLEARSPACE AND COMPUTATION
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
0.5 x 0.5 x
It has a particular relationship with name.e as been carefully chosen for its modern and yet refined, highly legible style, ch has been further enhanced by the use of upper case letters.
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0.5 x
CLEARSPACE
CLEARSPACE
Logo Symbol
Full Logo
1
/2 x
1
/2 x
/2 x
1
/2 x
1
Brand manual and guidelines
1
/2 x
1
/2 x
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Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
6
1.5 x
/2 x
x
x
1
1
x
Computation Ita voluptatusa dolor aut exeruptaturut quam liaepudanda senesciis miliania consenem quam verferum quasimi nuscipitatum eatem (clearspace = Height / 2).
THE LOGO COLORS AND SIZES
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The ymbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
LOGO A
LOGO B
Colored Version
Colored Version
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It has a particular relationship with me.e as been arefully chosen for its modern and yet refined, highly legible tyle, which has been further enhanced by the use of upper ase letters.
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LOGO C
LOGO D
Colored Version
Colored Version
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Minimun Logo Sizes Full Logo Minimum Size: 20mm x 3.33 mm
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20 mm
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30 mm
CORPORATE BRAND MANUAL GUIDELINES
02
THE TYPOGRAPHY AND TEXT HIERARCHY Fonts and Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Executive communications. We have selected Montserrat and Source Sans Pro,
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The Corporate Font and Typography The Primary Font The Secondary Font Font Hierarchy
PRIMARY FONTS
Source Sans Pro
Primary Typeface
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
Sourc Sans Pro
It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its dern and yet refined, highly legible style, which has been anced by the use of upper case letters. Puda sum eperciunt hicidunt.Ciduci doloreped el explabo. Andempostio. Aborit eatet et porio. Et harchit incto blab id ex earum quam
Font Specification FONT NAME STYLE
: :
SOURCE SAN PRO REGULER ,BOLD, ITALIC
DESIGNER VERSION
: :
STEVEN GERRAD 01
Link For Download http://www.fahmie-inc.co.id/fonts/source-san-pro
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ABCDEFGHIJKLMN OTUVWXZ 0123456789 ?<>-+()$%&#@!/={}[] Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
SECONDARY FONTS
Font Monserat
Secondary Typeface
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
Font Specification FONT NAME STYLE
: :
MONSERAT REGULER ,BOLD, ITALIC
DESIGNER VERSION
: :
STEVEN GERRAD 01
Link For Download http://www.fahmie-inc.co.id/fonts/Monserat
10 Brand manual and guidelines
monserat ABCDEFGHIJKLMN OTUVWXZ 0123456789 ?!<>(){}[]@#$%&-+= Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789
TEXT HIERARCHY
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
CONTEXT TEXT AND INNER HEADLINES
Caption Text
Executive Typography Source Sans Pro Regular 6 pt Type / 10 pt Leading
It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
HEADLINES AND TYPOBREAKS
Copy Text
Executive Typography Source Sans Pro Regular 8 pt Type / 11 pt Leading
Headlines Copytext
EXECUTIVE TYPOGRAPHY
Sublines Sections
EXECUTIVE TYPO
Big Headlines and Title
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Montserrat Regular - Capital Letters 10pt Type / 10pt Leading
Montserrat Bold - Capital Letters 16pt Type / 16pt Leading
Montserrat Bold - Capital Letters 34pt Type / 30 pt Leading
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BRAND MANUAL GUIDELINES CORPORATE
CORPORATE BRAND MANUAL GUIDELINES
With 99 % of costumer influenced by colors and visual appearance , mack sure u pick the right colors for your company. Color plays an important role in the Executive corporate identity program. The colors below are recommendations for various media.
The Corporate Colors System The Primary Colors The Secondary Colors
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03
CORPORATE COLORS SYSTEM
THE PRIMARY COLORS SYSTEM
Explanation :
Primary Colors System
The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Usage : Use them as the dominant color palette for all internal and external visual presentations of the company.
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YELLOW
DARK GREY
MID GREY
COLOR CODES
COLOR CODES
COLOR CODES
-
-
-
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000
Web
Web
Web
: #000000
: #000000
100%
100%
100%
80%
80%
80%
60%
60%
60%
40%
40%
40%
20%
20%
20%
: #000000
THE SECONDARY COLORS SYSTEM
Explanation :
Secondary Colors System
COLOR CODES
The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
RGB
: R000 G000 B000
Web
: #000000
RGB Web
: R000 G000 B000 : #000000
RGB Web
: R000 G000 B000 : #000000
Usage :
COLOR CODES
Use them as the dominant color palette for all internal and external visual presentations of the company. Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
COLOR CODES CMYK Tones
:
C020 M000 Y000 K080
Pantone : 442C HKS : 98K
COLOR CODES
Tones
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
COLOR CODES
Tones
15 Brand manual and guidelines
CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K
CORPORATE BRAND MANUAL GUIDELINES
04
CORPORATE STATIONERY Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. It includes specifications for typography, color, printing method, paper stock and word processing.
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The Corporate Stationery The Company Letterhead The Company BusinessCards The Company Envelope
THE COMPANY LETTERHEAD
Explanation : The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Usage : Use them as the dominant color palette for all internal and external visual presentations of the company. SPECIFICATION Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white
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Company LetterHead
THE COMPANY BUSINESSCARDS & ENVELOPE
Back Side
Explanation :
Front Side
The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Usage : Use them as the dominant color palette for all internal and external visual presentations of the company. SPECIFICATION Dimensions 297 x 210mm DIN A4
Weight 120g/m Uncoated white
ENVELOPE
Company Envelope
Explanation :
SPECIFICATION
This shows the approved layouts with the primary elements of the Executive stationery system for the front- and backside of the letterheads.
Dimensions 297 x 210mm DIN A4
Usage :
Dimensions 297 x 210mm DIN A4
The letterhead will be used for all official communication that is going out of Executive company.
Weight 120g/m Uncoated white
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THE CORRECT LOGO PLACEMENT
Explanation: To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Design.Inc logo in other ways is not allowed.
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SPECIFICATION Dimensions 297 x 210mm DIN A4
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BRAND MANUAL GUIDELINES CORPORATE
CORPORATE BRAND MANUAL GUIDELINES
Using a grid system is one way to achieve a level a consistency that would be otherwise extremely difficult to master. The grid serves as an armature on which a designer can organize graphic elements
A4 Vertical Grid System A3 Vertical Grid System Web Design Grid System APP Design Grid System
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05
THE EXECUTIVE GRID SYSTEM
A4 VERTICAL GRID SYSTEM EXAMPLE
Explanation: To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Design.Inc logo in other ways is not allowed.
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A3 VERTICAL GRID SYSTEM EXAMPLE
Explanation: To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Design.Inc logo in other ways is not allowed.
Example: Poster A3
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TO WORK AND LOVE
SCREEN HORIZONTAL GRID SYSTEM
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.It has a particular relationship with the Executive name.
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Example: Screen Grid 15:8
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FOR WORK & LOVE
THE EXECUTIVE CUSTOMIZED GRID SYSTEM
TABLET VERTICAL GRID SYSTEM
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. Example: Tablet
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TO WORK AND LOVE
CORPORATE BRAND MANUAL GUIDELINES
06
IMAGE AND BLENDING MODES Brand image is the overall impression in costumers mind that is formed from all sources. Corporate Images are responsible to transfer the values of Executive to our customers or our potential customers
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The Corporate Stationery The Company Letterhead The Company BusinessCards The Company Envelope
CORPORATE IMAGES COLORED
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
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EXAMPLES FOR EXECUTIVE CORPORATE IMAGE SYSTEM
Requirements: - Desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike
CORPORATE IMAGES BLACK WHITE
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
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EXAMPLES FOR EXECUTIVE CORPORATE IMAGE SYSTEM
Requirements: - Black and White colours - high contrast - sharp images - minimalistic look - modern and businesslike
CORPORATE IMAGES BLENDING MODES
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
EXAMPLES FOR EXECUTIVE CORPORATE IMAGE BLENDING MODES
It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
How to:
---
1) use it in black and white images colours 2) use a placeholder with a yellow back 3) adjust the layer style to â&#x20AC;&#x153;multiplicateâ&#x20AC;?
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CORPORATE BRAND MANUAL GUIDELINES EXECUTIVE
07
CORPORATE ICONOGRAPHY A pictogram is an ideogram that conveys its meaning trough, its pictorial resemblance to a physical object
Iconography
CORPORATE ICONOGRAPHY
The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
EXAMPLES FOR EXECUTIVE CORPORATE ICONOGRAPHY SYSTEM How to: 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only proportional
DOWNLOAD THE FULL ICON SET Link : http://www.executive.com/cd/full.zip Scan for download iconography
31 Brand manual and guidelines
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BRAND MANUAL GUIDELINES CORPORATE
CORPORATE CONTACT For further information please contact:
BRAND MANUAL GUIDELINES
THANK YOU FOR INTEREST Micheal Smithen Marketing Executive.co
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E: info@executive.com P: +01.156.2390.680
Executive Brand Collection
WE LOVE THAT BRAND
ADDRESS
DOWNLOAD Link : http://www.executive.com/cd/full.zip
Executive Company 5th Retail, Mosguandian 5567 New York United States
Scan for download the completed Corporate Executive Brand manual Guidelines