Brand manual a4

Page 1

Executive Brand Collection

BRAND MANUAL GUIDELINES WE LOVE THAT BRAND

ADDRESS

PHONE & FAX

Exective Company 5th Retail, Mosguandian 5567 New York United States

Phone: + 1 026 6780 889 Free toll: + 1 0789 423 178 Fax:

+ 1 0898 156 768

ONLINE Email 1: info@.executive.com Email 2: custom@.executive.com Website: www.executive.com


CORPORATE BRAND MANUAL GUIDELINES

THE COMPANY INTRODUCTION THE MANUAL GUIDELINES

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EXECUTIVE

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CORPORATE

I

THE LOGO DESIGN

PAGE 5

SECTION 2

I

TYPOGRAPHY

PAGE 10

SECTION 3

I

COLORS SYSTEM

PAGE 13

SECTION 4

I

STATIONERY

PAGE 15

SECTION 5

I

GRID SYSTEM

PAGE 17

SECTION 6

I

CORPORATE IMAGERY

PAGE 18

SECTION 7

I

ICONOGRAPHY

PAGE 20

BRAND MANUAL GUIDELINES

SECTION 1

EXECUTIVE

TABLE CONTENT.


CORPORATE BRAND MANUAL GUIDELINES

01

THE LOGO DESIGN Sus id elicimi nctionsequia corem que mollabo. Itaerum licab ipsam nemos molut as dolorior am, is dolupta tiumquae. Nam derions eratempossit as nonet es etNonsed escimil litatur magnis non est, tem rerum laceaquodici deroreiciet, erum unt min perspicit

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The Logo Introduction. The Logo Colors and Sizes The Logo element Clearspace and Computation.


THE LOGO INTRODUCTION

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with name.e as been carefully chosen for its modern and yet refined, highly legible style, ch has been further enhanced by the use of upper case letters. It has a particular relationship with the Executive name.e as been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

The Logotype

1) The general Logo Ria cusani omnia volorep tatur, aliatis quias sum hiligent ercium idi ipsae nullecate vollis moluptas unt fugitatur, aut ute cum exerum quia sum soles utem veniamu scienitati quat arum es 1) The Logo Symbol

1

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Brand manual and guidelines

design services and a grey square backround.

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5

Consists of a powerful element evoking the culture of

2

2) The Logo Title Ost qui optaquoditam sant aut aut officilla linciaolupient, velesequi corestrum fugiatur, sunt uiandam nonsequam cus quas non nem eum seque odionsequo volore laut plaboreped eumquae iurionse corupta tissima ximus,

4 ) Logo Yellow Version

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3 ) Logo Dark Version

4 ) Logo Yellow Version

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soles utem veniamu scienitati quat arum es, simoluptur? u


LOGO CONTRUCTION CLEARSPACE AND COMPUTATION

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

0.5 x 0.5 x

It has a particular relationship with name.e as been carefully chosen for its modern and yet refined, highly legible style, ch has been further enhanced by the use of upper case letters.

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0.5 x

CLEARSPACE

CLEARSPACE

Logo Symbol

Full Logo

1

/2 x

1

/2 x

/2 x

1

/2 x

1

Brand manual and guidelines

1

/2 x

1

/2 x

EXECUTIVE /2 x

Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

6

1.5 x

/2 x

x

x

1

1

x

Computation Ita voluptatusa dolor aut exeruptaturut quam liaepudanda senesciis miliania consenem quam verferum quasimi nuscipitatum eatem (clearspace = Height / 2).


THE LOGO COLORS AND SIZES

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The ymbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

LOGO A

LOGO B

Colored Version

Colored Version

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It has a particular relationship with me.e as been arefully chosen for its modern and yet refined, highly legible tyle, which has been further enhanced by the use of upper ase letters.

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LOGO C

LOGO D

Colored Version

Colored Version

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Minimun Logo Sizes Full Logo Minimum Size: 20mm x 3.33 mm

7 Brand manual and guidelines

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20 mm

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30 mm


CORPORATE BRAND MANUAL GUIDELINES

02

THE TYPOGRAPHY AND TEXT HIERARCHY Fonts and Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Executive communications. We have selected Montserrat and Source Sans Pro,

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The Corporate Font and Typography The Primary Font The Secondary Font Font Hierarchy


PRIMARY FONTS

Source Sans Pro

Primary Typeface

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

Sourc Sans Pro

It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its dern and yet refined, highly legible style, which has been anced by the use of upper case letters. Puda sum eperciunt hicidunt.Ciduci doloreped el explabo. Andempostio. Aborit eatet et porio. Et harchit incto blab id ex earum quam

Font Specification FONT NAME STYLE

: :

SOURCE SAN PRO REGULER ,BOLD, ITALIC

DESIGNER VERSION

: :

STEVEN GERRAD 01

Link For Download http://www.fahmie-inc.co.id/fonts/source-san-pro

9 Brand manual and guidelines

ABCDEFGHIJKLMN OTUVWXZ 0123456789 ?<>-+()$%&#@!/={}[] Light ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789

Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789

Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789


SECONDARY FONTS

Font Monserat

Secondary Typeface

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

Font Specification FONT NAME STYLE

: :

MONSERAT REGULER ,BOLD, ITALIC

DESIGNER VERSION

: :

STEVEN GERRAD 01

Link For Download http://www.fahmie-inc.co.id/fonts/Monserat

10 Brand manual and guidelines

monserat ABCDEFGHIJKLMN OTUVWXZ 0123456789 ?!<>(){}[]@#$%&-+= Regular ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789

Bold ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789


TEXT HIERARCHY

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

CONTEXT TEXT AND INNER HEADLINES

Caption Text

Executive Typography Source Sans Pro Regular 6 pt Type / 10 pt Leading

It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

HEADLINES AND TYPOBREAKS

Copy Text

Executive Typography Source Sans Pro Regular 8 pt Type / 11 pt Leading

Headlines Copytext

EXECUTIVE TYPOGRAPHY

Sublines Sections

EXECUTIVE TYPO

Big Headlines and Title

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Montserrat Regular - Capital Letters 10pt Type / 10pt Leading

Montserrat Bold - Capital Letters 16pt Type / 16pt Leading

Montserrat Bold - Capital Letters 34pt Type / 30 pt Leading

11 Brand manual and guidelines


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BRAND MANUAL GUIDELINES CORPORATE


CORPORATE BRAND MANUAL GUIDELINES

With 99 % of costumer influenced by colors and visual appearance , mack sure u pick the right colors for your company. Color plays an important role in the Executive corporate identity program. The colors below are recommendations for various media.

The Corporate Colors System The Primary Colors The Secondary Colors

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03

CORPORATE COLORS SYSTEM


THE PRIMARY COLORS SYSTEM

Explanation :

Primary Colors System

The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Usage : Use them as the dominant color palette for all internal and external visual presentations of the company.

14 Brand manual and guidelines

YELLOW

DARK GREY

MID GREY

COLOR CODES

COLOR CODES

COLOR CODES

-

-

-

CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000

CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000

CMYK : C035 M000 Y005 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000

Web

Web

Web

: #000000

: #000000

100%

100%

100%

80%

80%

80%

60%

60%

60%

40%

40%

40%

20%

20%

20%

: #000000


THE SECONDARY COLORS SYSTEM

Explanation :

Secondary Colors System

COLOR CODES

The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K

RGB Web

: R000 G000 B000 : #000000

RGB Web

: R000 G000 B000 : #000000

RGB

: R000 G000 B000

Web

: #000000

RGB Web

: R000 G000 B000 : #000000

RGB Web

: R000 G000 B000 : #000000

Usage :

COLOR CODES

Use them as the dominant color palette for all internal and external visual presentations of the company. Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K

COLOR CODES CMYK Tones

:

C020 M000 Y000 K080

Pantone : 442C HKS : 98K

COLOR CODES

Tones

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K

COLOR CODES

Tones

15 Brand manual and guidelines

CMYK : C020 M000 Y000 K080 Pantone : 442C HKS : 98K


CORPORATE BRAND MANUAL GUIDELINES

04

CORPORATE STATIONERY Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. It includes specifications for typography, color, printing method, paper stock and word processing.

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The Corporate Stationery The Company Letterhead The Company BusinessCards The Company Envelope


THE COMPANY LETTERHEAD

Explanation : The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Usage : Use them as the dominant color palette for all internal and external visual presentations of the company. SPECIFICATION Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white

17 Brand manual and guidelines

Company LetterHead


THE COMPANY BUSINESSCARDS & ENVELOPE

Back Side

Explanation :

Front Side

The Executive Company has three official colors: Yellow, Dark gray and Mid gray. These colors have become a recognizable identifier for the company. Usage : Use them as the dominant color palette for all internal and external visual presentations of the company. SPECIFICATION Dimensions 297 x 210mm DIN A4

Weight 120g/m Uncoated white

ENVELOPE

Company Envelope

Explanation :

SPECIFICATION

This shows the approved layouts with the primary elements of the Executive stationery system for the front- and backside of the letterheads.

Dimensions 297 x 210mm DIN A4

Usage :

Dimensions 297 x 210mm DIN A4

The letterhead will be used for all official communication that is going out of Executive company.

Weight 120g/m Uncoated white

18 Brand manual and guidelines


THE CORRECT LOGO PLACEMENT

Explanation: To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Design.Inc logo in other ways is not allowed.

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SPECIFICATION Dimensions 297 x 210mm DIN A4

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19 Brand manual and guidelines

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BRAND MANUAL GUIDELINES CORPORATE


CORPORATE BRAND MANUAL GUIDELINES

Using a grid system is one way to achieve a level a consistency that would be otherwise extremely difficult to master. The grid serves as an armature on which a designer can organize graphic elements

A4 Vertical Grid System A3 Vertical Grid System Web Design Grid System APP Design Grid System

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05

THE EXECUTIVE GRID SYSTEM


A4 VERTICAL GRID SYSTEM EXAMPLE

Explanation: To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Design.Inc logo in other ways is not allowed.

22 Brand manual and guidelines


A3 VERTICAL GRID SYSTEM EXAMPLE

Explanation: To place the Design.Inc logo in the correct way please use one of the approved styles that are shown on the right. To place the Design.Inc logo in other ways is not allowed.

Example: Poster A3

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23 Brand manual and guidelines

TO WORK AND LOVE


SCREEN HORIZONTAL GRID SYSTEM

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.It has a particular relationship with the Executive name.

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Example: Screen Grid 15:8

24 Brand manual and guidelines

FOR WORK & LOVE

THE EXECUTIVE CUSTOMIZED GRID SYSTEM


TABLET VERTICAL GRID SYSTEM

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. Example: Tablet

EXECUTIVE

25 Brand manual and guidelines

TO WORK AND LOVE


CORPORATE BRAND MANUAL GUIDELINES

06

IMAGE AND BLENDING MODES Brand image is the overall impression in costumers mind that is formed from all sources. Corporate Images are responsible to transfer the values of Executive to our customers or our potential customers

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The Corporate Stationery The Company Letterhead The Company BusinessCards The Company Envelope


CORPORATE IMAGES COLORED

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

27 Brand manual and guidelines

EXAMPLES FOR EXECUTIVE CORPORATE IMAGE SYSTEM

Requirements: - Desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike


CORPORATE IMAGES BLACK WHITE

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

28 Brand manual and guidelines

EXAMPLES FOR EXECUTIVE CORPORATE IMAGE SYSTEM

Requirements: - Black and White colours - high contrast - sharp images - minimalistic look - modern and businesslike


CORPORATE IMAGES BLENDING MODES

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

EXAMPLES FOR EXECUTIVE CORPORATE IMAGE BLENDING MODES

It has a particular relationship with the Executive name. The Logo Type has been carefully chosen for its modernand yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

How to:

---

1) use it in black and white images colours 2) use a placeholder with a yellow back 3) adjust the layer style to “multiplicate�

29 Brand manual and guidelines


CORPORATE BRAND MANUAL GUIDELINES EXECUTIVE

07

CORPORATE ICONOGRAPHY A pictogram is an ideogram that conveys its meaning trough, its pictorial resemblance to a physical object

Iconography


CORPORATE ICONOGRAPHY

The Executive Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

EXAMPLES FOR EXECUTIVE CORPORATE ICONOGRAPHY SYSTEM How to: 1 - only use icon with a backround 2 - minimum stroke size: 0.5 pt 3 - upscale only proportional

DOWNLOAD THE FULL ICON SET Link : http://www.executive.com/cd/full.zip Scan for download iconography

31 Brand manual and guidelines


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BRAND MANUAL GUIDELINES CORPORATE


CORPORATE CONTACT For further information please contact:

BRAND MANUAL GUIDELINES

THANK YOU FOR INTEREST Micheal Smithen Marketing Executive.co

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E: info@executive.com P: +01.156.2390.680


Executive Brand Collection

WE LOVE THAT BRAND

ADDRESS

DOWNLOAD Link : http://www.executive.com/cd/full.zip

Executive Company 5th Retail, Mosguandian 5567 New York United States

Scan for download the completed Corporate Executive Brand manual Guidelines


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