A Publication of FRSA – Florida’s Association of Roofing Professionals
S.T.A.R. Awards Recipient
Florida Specialty Roofing Svcs Craftsmanship in Roofing
UV-resistant. Single-step.
Direct-to-deck application.
Peel & Seal® provides a complete waterproofing barrier to the elements.
Self-adhering and easy-to-use low-slope and flashing membrane.
Peel & Seal® is the original, self-stick roll roofing specifically designed for low-slope roofing applications, as well as a durable flashing membrane for exterior penetrations. Designed to be left exposed to the elements, count on Peel & Seal® to provide a long lasting, durable, and maintenance-free surface.
• Aggressively adheres direct to the surface
• Designed to be left exposed to the elements
• Ideal for hundreds of waterproofing applications
• 10-year warranty
Count on Peel & Seal® for ease of installation and increased savings!
All feedback and reprint permission requests (please include your full name and address) contact: Lisa Pate, Editor lisapate@floridaroof.com (800) 767-3772 ext. 157
Florida Roofing Magazine PO Box 4850 Winter Park, FL 32793-4850
View media kit at: www.floridaroof.com/ florida-roofing-magazine/ #FRSA #roofingprotects
ROOFING
March 2025
This St. Petersburg residence reroof by Florida Specialty Roofing Services received Third Place in the Craftsmanship in Roofing Category for FRSA's S.T.A.R. Awards.
A ND T R US T.
APOC Polyset AH-160 has been reformulated with a low global warming potential (GWP) blowing agent to meet the nationwide regulations while staying true to the features and benefits you are familiar with.
PROVIDES MORE SUPPORT FOR WALKABILITY THAN FASTENERS VIRTUALLY ELIMINATES PENETRATIONS
SUPERIOR HOLDING POWER DURING WIND EVENTS
This two-component, polyurethane foam adhesiv adheres each individual tile in place with superior holding power compared to nails, screws, mortar and wire tie systems. Depending on roof pitch, it can be used without mechanical fasteners so it won’t puncture the waterproofing membrane or the roof deck
Recently, staff sent out a survey to FRSA members asking which benefits they found most beneficial. Some of the results were expected: assistance with code and technical issues, discounts on the Convention & Expo and workers’ comp coverage. Others took us by surprise. Many long-term members were not aware of additional benefits that have been added over the years. To that end, we’ll be promoting those benefits during the year, here in Florida Roofing magazine, through Roof Flash, FRSA’s electronic newsletter sent using the Mailchimp platform (check your spam folder if you’re not receiving it) and by utilizing postcards and mailings.
Your Company Info on FRSA’s Website
As a member, you’re able to add your company logo, two pictures and a company description (up to 150 words) to your company listing on FRSA’s website, www.floridaroof.com. Not sure if you’ve updated your info? Go to the website and type your company name in the field “Find a Professional Licensed Contractor or Supplier” located on the homepage and see what comes up. You can check out my profile by looking up Eagle Roofing Products. In addition to adding your information, a map shows your company location. If nothing is listed for your company, contact Kelly Sealander at kelly@floridaroof.com to update your information.
FRSA Partners with Seay Management consultants
FRSA partners with Seay Management for human resources advice. Members are able to contact Seay and obtain free and discounted services on employment issues. Seay also provides free quarterly HR webinars for you and your team members to make sure you’re in compliance with the latest laws and regulations. Contact admin@seay.us for more info.
Expanded Credit Union Services
FRSA merged with Orlando Credit Union last year to be able to offer more services to members. Our Roof Loan program has been expanded to include up to $50,000 in financing for your customers. Higher amounts can be approved on a case-by-case basis. Want to know more about this program? Contact Adrienne Paul at adriennep@orlandocreditunion.org.
Over 1,000 Documents Available
FRSA’s “member login” section of the website contains over 1,000 documents on legal contract language, human resources, toolbox talks, codes information and more. If you can’t access this section,
please contact Kelly at kelly@floridaroof.com. On the bottom of the homepage, you’re able to access articles from the magazine through our blogs. There’s one for code information and another for all other articles.
Job Opportunities Section
There’s a section on the website where you can post job opportunities available within your company. Contact Kelly for more information. These are just a few of the additional benefits available to members. If you’re not an FRSA member, contact Kelly for more information.
Best wishes,
Manny Oyola, Jr. FRSA President manuelo@eagleroofing.com
Manny Oyola, Jr., FRSA President Eagle Roofing Products
Industry Updates
OMG Roofing’s New Leadership Team
As part of its strategic plan to accelerate growth, innovation and product performance, OMG Roofing has restructured its management team with several industry heavy hitters.
Brian Regnier is the new Vice President of Sales and Marketing. In his role, Regnier is responsible for developing and executing the division’s overall sales and marketing strategy as well as overseeing the company’s marketing and customer service departments.
Regnier joins OMG from Duro-Last, a wellestablished manufacturer of custom-fabricated thermoplastic single-ply roofing systems, where he was Vice President of Sales. Earlier, he managed New England commercial sales for Beacon, the largest publicly traded distributor of roofing, waterproofing and related exterior products in the United States.
In addition to Regnier, John McMahon was promoted to Senior Vice President and General Manager, where he will work with Regnier and Adam Cincotta,
ROOFING
5,000
1,332,902
Vice President of the Adhesives Business Unit to drive the company’s top level strategic initiatives.
McMahon has been with OMG since 2002 in a variety of leadership roles. He was promoted to Vice President of Sales and Marketing for OMG Roofing in early 2024, after spending 22 years with FastenMaster where most recently he led the Decking Business Unit.
Rounding out the new team is company veteran Josh Kelly, who has been named as Senior Vice President of the Fastener Business Unit and Roofing Technical Services. In this capacity, Kelly will oversee the company’s primary roofing fastener operations that include RoofGrip, RhinoBond, PowerGrip, OlyFlow and the OMG Roofing technical services team.
Kelly started with OMG in 1991 as a project coordinator and has held a variety of positions of increasing responsibility since then. Most recently, he served as Senior Vice President of Business Development and has extensive experience with the company in sales, marketing and product development, including the innovative RhinoBond System.
“I am confident that these organizational changes will significantly enhance the team’s ability to drive continued success,” said John Ashe, President and CEO of OMG, Inc. “Brian, John, Josh and Adam are all well-seasoned industry veterans with strong track records of accomplishment and demonstrated leadership abilities.”
Alisha Parkers Joins MuleHide
Alisha Parker has joined low-slope roofing manufacturer MuleHide as Training Manager. She will direct all aspects of the company’s RISE (Roofing Installation and Systems Education) training program that serves the company’s contractors, distributor partners and associates.
Brian Regnier
Josh Kelly
John McMahon
Parker comes to MuleHide after nearly 10 years with ABC Supply Co. Inc., where much of her work focused on developing and executing training programs. Most recently, she was Senior Change Deployment Specialist. Prior to that, she was a Training and Application Support Specialist and a DOT Fleet and Safety Specialist.
“Training is essential for everyone involved in roofing and we take great pride in offering one of the best programs in the industry,” said Managing Director Dan Williams. “Alisha’s skill in creating and deploying national training programs will help us continue building our program to accommodate our growth and meet the evolving needs of contractors, distributors and associates.” Before joining ABC Supply, Parker worked for the Town of Barnstable, Mass. She has a Bachelor of Science degree from the University of Wisconsin, Whitewater.
EagleView and Verisk Join Forces to Streamline Property Insurance Claims
EagleView, a leading provider of aerial imagery and insights and Verisk, a leading global data analytics and technology provider, announced the formal integration of EagleView Assess into Verisk’s industry-leading Xactimate and XactAnalysis platforms for property claims management.
EagleView Assess uses simple-to-fly, fully autonomous drones to deliver clear and consistent property imagery, precise measurements, AI-powered damage detection and automated workflows to streamline insurance claims and document storm-related damages to determine the scope of repairs.
For policyholders, EagleView Assess provides an improved experience by driving faster resolution of claims. While working with their insurance carriers, policyholders can more easily schedule roof inspections. The imagery captured by EagleView Assess provides an objective record of damages, helping eliminate the need for potential re-inspections and enabling faster decisions to help successfully bring claims to a close.
“As an organization that supports 24 of the top 25 insurance companies in the United States, EagleView understands the challenges carriers face. This collaboration is a direct response to meeting the needs of the insurance industry,” said Piers Dormeyer, CEO of EagleView. “I can’t wait to have our partners and new customers explore how powerful this integration will be.”
“We are excited to expand our partner ecosystem capabilities with EagleView Assess to deliver best-inclass tools for claims and restoration professionals,” said Aaron Brunko, President of Property Estimating Solutions at Verisk. “This integration will offer our shared customers fast and reliable roof condition reporting exactly when they need it, on a platform uniquely equipped to meet the needs of insurance professionals working across all types of property claims.”
Alisha Parker
Jacobus van Zyl Named Safety Hoist Company Executive Vice President, COO Safety Hoist Company, the leader in gas and electric material hoists, announced they’ve hired Jacobus van Zyl as their new Executive Vice President, COO.
In this role, van Zyl will run the day-to-day operations of the company and its sister brands, including WorkSafe Company. With nearly two decades of experience as a financial executive, most recently as CFO for the NCHERM Group and Controller for Comstar Technologies, van Zyl is excited to help the company grow and expand their product line. “Safety Hoist is an iconic brand in the roofing industry and I’m excited to help usher in a new era for the organization,” van Zyl said. This addition to Safety Hoist’s team will reinforce their mission of manufacturing products that are simple, safe and affordable for their customers.
“Van Zyl is a great fit for our company and is going to be a major asset for us as we continue to provide the best value for our customers,” Robert Delaney, Safety Hoist President stated. This isn’t van Zyl’s first foray into the roofing industry. The University of Wisconsin Oshkosh graduate returns to the roofing
industry nearly two decades after a stint as a Branch Operations Auditor for ABC Supply. Going forward, van Zyl hopes to continue the company’s growth in the roofing sector, with an eye on expanding their reach within other segments. “I believe there is a lot of untapped potential here with our product line,” van Zyl said. “I’m excited to see what the future holds.”
Congratulations On Your Retirement
Ron Goodman, EPDM Product Marketing Manager, Carlisle Construction Materials, is retiring and celebrating 43 years of service, shaping the commercial roofing industry through innovations, collaboration and dedication. Ron’s leadership has been instrumental in driving product excellence, fostering strong industry partnerships and championing sustainable solutions that continue to set new standards in performance and reliability. His commitment to advancing EPDM technology has left a lasting impact on the roofing community, inspiring future generations of professionals. We wish Ron all the best in his retirement!
What's Wrong With These Pictures?
Jacobus van Zyl
Ron Goodman
HEAVY-DUTY, NOT HEAVYWEIGHT
Added strength without any added weight.
ProVia metal roofing is constructed of highly durable 26-gauge galvanized steel—up to 30% more than the industry average. It’s also 3x lighter than asphalt shingles, so it’s easier to work with.
It’s the right thing to do.
6 Reasons to Partner with ProVia Metal Roofing
Trent Cotney, Partner, Adams and
Roofing Business Owes Millions to the IRS
If you are a business owner, you know how challenging it is to be profitable and successful. There are times when you may be tempted to cut corners. However, the story of two brothers who operated a roofing business serves as a sobering reminder that unethical shortcuts can lead to catastrophic consequences. The two Jacksonville roofing business operators recently pled guilty to conspiracy to commit wire and mail fraud, as well as conspiracy to commit tax fraud. Their actions, which involved evading payroll taxes and other liabilities, have destroyed their company and landed them in serious legal trouble. A report on the story can be found at www.floridaroof.com/jaxtaxfraud.
The issues of this case were investigated by the Internal Revenue Service (IRS) – Criminal Investigation, Homeland Security Investigations, Housing and Urban Development – Office of the Inspector General and the Florida Department of Financial Services.
Details of the Charges
The brothers operated a Jacksonville roofing business that changed names over the years. Although the business name varied, these entities followed the same operations and financial practices, which turned out to be highly illegal.
To manage its payroll, the company contracted with professional employer organizations (PEOs). These organizations prepared the payroll checks, filed payroll tax returns and forwarded tax payments to the government. However, the brothers withheld crucial information. They failed to report all the hours worked and wages paid to their employees. Instead, they issued employees separate
checks directly from company accounts, bypassing payroll tax deductions on these payments. In addition, the brothers often issued lump-sum checks from the company checking account to crew leaders, who then processed the checks and paid their workers in cash.
This deceptive “split check” strategy allowed the company to avoid paying millions in payroll taxes to the IRS. According to the plea agreement, between 2015 and 2020, the companies issued approximately $23 million in direct payments to employees but made no tax deductions. The unpaid payroll taxes on these payments totaled a staggering $4.3 million.
Other Fraudulent Actions
These dubious practices extended beyond payroll taxes. The brothers also underpaid workers’ compensation insurance premiums, which are calculated based on reported payroll amounts. Because they underreported their payroll to PEOs, the brothers avoided $2.78 million in workers’ compensation premiums. They even collected payouts on workers’ compensation claims without contributing the appropriate premiums, further escalating the fraud.
To make matters worse, both brothers underreported their personal income on tax filings. From 2014 to 2019, one brother evaded nearly $2.5 million in personal income taxes, while the other dodged about $264,000.
In the plea deals, they ultimately admitted just two crimes each so they could settle a more complex, 22-count indictment from last year that included the allegation that many of their workers were working and living in this country illegally, which might explain their practice of cash payments.
The Price of Illegal Practices
These fraudulent practices are serious and their penalties are severe. The brothers could face up to 25 years in federal prison. (Sentencing will occur later in 2025.) They have also been ordered to forfeit millions in ill-gotten gains and pay restitution for unpaid premiums on workers’ compensation insurance, a few workers’ compensation claims and lost payroll taxes. One brother will pay about $11.6 million in total, while the other’s liability exceeds $1.6 million.
In addition, one of the owners was involved in an earlier court battle over an uncollected $2.2 million penalty handed down by the OSHA. In May, with a judge’s approval, a liquidating agent was hired to manage the sales of the family homes to collect on the fine.
Advice for Business Owners
As you manage your business, it is critical that you avoid the crimes that the brothers committed. Consider these guidelines.
1. Be transparent: Ensure you are accurate in reporting payroll and taxes. Breaking the law to save money may provide short-term gains but might result in long-term problems.
2. Understand your legal obligations: Familiarize yourself with tax laws, workers’ compensation requirements and other regulations. Not knowing is not a defense.
3. Consider immigration and labor laws: If your workers are not in the United States legally and you are finding ways to pay them in cash, you might be playing with fire. We all know how difficult it is to get skilled workers these days, but the immigration issue is bound to become more challenging.
4. Practice integrity: Ethical business practices build trust with clients, employees and regulators. Meanwhile, fraudulent practices can ruin reputations and livelihoods.
5. Understand the ripple effect: Beyond legal penalties, committing fraud can damage your relationships with customers, employees and vendors. The fallout can devastate a business for years, if not shut it down permanently.
Final Thoughts
The demise of this roofing business is a powerful example of unethical decision-making. While savvy ownership often involves taking calculated risks, breaking the law should never be an option. As we can see from this case, cutting corners to cut costs may not be worth it in the end. FrM
The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.
Trent Cotney is a Partner and Construction Team Leader at the law firm of Adams and Reese, LLP and FRSA General Counsel. For more information, you can contact him at trent.cotney@arlaw.com or by phone at 813-227-5501.
Free Legal Helpline for FRSA Members
Adams and Reese LLP is a full-service law firm dedicated to serving the roofing industry. FRSA members can contact Trent Cotney to discuss and identify legal issues and to ask general questions through access to specialized counsel. They offer free advice (up to 15 minutes) for members. If additional legal work is required, members will receive discounted rates. This is a pro bono benefit provided to FRSA members only. Contact Trent at 813-227-5501.
John Kenney, CPRC, CEO, Cotney Consulting Group
Breaking Into the Commercial Roofing Maintenance Market
The commercial roofing maintenance market offers roofing contractors an opportunity to diversify their services and establish steady revenue streams. While this transition can significantly grow a business, it requires careful planning, strategic marketing and a clear understanding of the unique needs of commercial property managers. By adopting proven strategies and focusing on building relationships, roofing contractors can successfully break into this lucrative market and secure long-term success.
Establishing Credibility and Professionalism
Before entering the commercial maintenance market, ensuring your business is positioned as a professional and reliable service provider is essential. The first impression matters and many potential commercial clients will begin their search online. Having a welldesigned website that highlights your commercial maintenance capabilities is critical. Dedicate a section of your website to showcase services, including detailed descriptions, case studies and client testimonials.
Case studies are particularly effective because they provide tangible evidence of your ability to deliver results. For instance, documenting how your team improved the lifespan and performance of a commercial roof through proactive maintenance can resonate with property managers seeking similar solutions. Investing in polished branding from your logo to uniforms, reinforces your professionalism and reliability.
Leveraging Existing Networks
Your current network of clients and industry contacts is a valuable resource for entering the commercial sector. Many residential customers may have connections to commercial property managers or businesses requiring roofing maintenance. Start by contacting your existing clients to inquire about referrals or introductions.
Additionally, join local business associations or professional networking groups to expand your commercial real estate community presence. Attending industry events and trade shows can also help you build relationships with decision-makers in the commercial property market. Over time, these connections can open doors to significant opportunities.
Understanding Commercial Service Pricing Structures
Commercial roofing maintenance contracts often differ from residential and commercial jobs in scope, frequency and pricing. To succeed in this market, contractors must develop a comprehensive pricing model tailored to commercial clients. Factors to consider are the property size, frequency of maintenance visits and any specific client requirements, such as energy efficiency enhancements or specialized repairs.
Clear and accurate estimates are crucial. Property managers rely on contractors who can deliver detailed proposals that outline the full scope of services and associated costs. A professional proposal demonstrates your expertise and helps build trust with potential clients. Consider offering tiered maintenance packages such as basic, standard and premium plans to accommodate different budgets and needs.
Targeting Specific Market Segments
The commercial sector encompasses various properties, including office buildings, retail centers, warehouses and industrial facilities. Each segment has unique needs, so it’s important to identify which aligns best with your expertise and resources. For example, office buildings may prioritize appearance and energy efficiency, while industrial facilities might focus on durability and weather resistance.
Starting with smaller or less complex commercial properties can be an effective way to transition into this market. These projects allow contractors to gain experience and establish credibility before pursuing larger, more demanding clients. Additionally, targeting properties that align with your current capabilities ensures a smoother and more successful entry into the commercial sector.
Investing in Relationship Building
In the commercial maintenance market, success often hinges on relationships. Building trust and rapport with property managers, facilities directors and business owners is key to securing long-term contracts. This requires consistent communication and exceptional customer service.
One relationship-building strategy is hosting informational seminars or networking events for commercial property managers. These events position your company as a knowledgeable and helpful resource while providing opportunities to connect with potential clients casually. Additionally, maintaining open lines of communication during and after projects helps reinforce your reliability and commitment to client satisfaction.
Providing regular updates and reports during maintenance contracts is another way to strengthen relationships. For instance, sharing detailed inspection findings, completed repairs and proactive recommendations demonstrates your expertise and dedication to protecting the client’s investment.
Enhancing Operational Efficiency
Commercial clients value contractors who can deliver reliable and efficient services. To meet these expectations, roofing contractors must optimize their operations and ensure their teams are well-trained and equipped to handle the demands of commercial maintenance.
Investing in project management tools and scheduling software can streamline service delivery and improve team communication. These tools help track project progress, coordinate maintenance schedules and ensure timely responses to client inquiries. Adopting industry best practices and providing ongoing employee training ensures your team is prepared to handle the challenges of commercial projects.
Operational efficiency also involves maintaining a fleet of well-functioning vehicles and equipment. Ensuring your tools are in top condition minimizes downtime and enhances the quality of your work. Proactive maintenance for your equipment mirrors your services, reinforcing your commitment to reliability and professionalism.
Developing a Comprehensive Marketing Strategy
To effectively reach commercial property managers, you need a targeted marketing strategy. Start by identifying the pain points of your ideal clients, such as reducing repair costs, extending the lifespan of their roofing systems or improving energy efficiency. Use these insights to craft marketing materials that address their specific needs.
Digital marketing plays a crucial role in reaching commercial clients. In addition to digital channels, consider direct mail campaigns or in-person visits to introduce your services. A well-crafted brochure or informational packet can leave a lasting impression and prompt potential clients to reach out. Highlighting your experience, reliability and value-added services in these materials builds confidence in your abilities.
The Path to Long-Term Success
Breaking into the commercial roofing maintenance market requires a strategic approach but the rewards are worthwhile. By focusing on establishing credibility, leveraging networks, understanding pricing, targeting specific segments, building relationships, enhancing operations and developing a robust marketing strategy, roofing contractors can position themselves for sustained growth and profitability.
As you take steps to enter this market, remember that persistence and adaptability are key. Building a reputation in the commercial sector takes time but with consistent effort and a commitment to excellence, your business can thrive in this competitive space. Start by evaluating your current capabilities, setting clear goals and implementing the strategies outlined in this article. Success is within reach for contractors willing to invest in the future of their business.
John Kenney, CPRC, has over 50 years of experience in the roofing industry. He started his career by working as a roofing apprentice at a family business in the Northeast and worked his way up to operating multiple Top 100 Roofing Contractors. As CEO, John is intimately familiar with all aspects of roofing production, estimating and operations. If you would like further information on this or another subject, you can contact John at jkenney@cotneyconsulting.com.
www.floridaroof.com/affiliate-council/
Firestorm Over Shingles Still Blazing
Mike Silvers, CPRC, Owner, Silvers Systems Inc. and FRSA Technical Director
Last month, I wrote an article addressing comments that were made about asphalt shingles that caused a firestorm within the roofing industry and beyond (www.floridaroof.com/frm2-25p14). Since then, as you may be aware, things have accelerated. You could have heard about this issue by reading the article or by the coverage on the subject by the media. FRSA was kept busy with the large number of requests for comments and interviews that we were happy to conduct.
Many consumers are concerned that they may have bought an inferior roof covering that won’t provide protection during a hurricane. I can assure them that this is not the case and that there is no need to panic. Unfortunately, some of these concerns have been brought about by what is often incomplete and sometimes inaccurate information. I will try to offer some viewpoints. Some of which I’ve shared previously and some that you may not be familiar with.
Florida Senate Hurricane and Flood Mitigation Presentation
The Florida Senate Committee on Banking and Insurance recently held a presentation and panel discussion on hurricane and flood mitigation. A large portion of the two-hour meeting dealt with concerns about the perceived performance of asphalt shingles. The meeting was chaired by Senator Blaise Ingolia with Senator Barbara Sharief as vice chair. The presenters and panelists present were:
■ Kevin Guthrie, Executive Director, Division of Emergency Management (FDEM)
■ Michael Yaworsky, Insurance Commission, Office of Insurance Regulation (OIR)
■ Steven Fielder, Program Director, My Safe Florida Home
■ Michael Newman, General Council, Insurance Institute for Business & Home Safety (IBHS)
■ Bill Truex, Owner of Truex Preferred Construction and a Charlotte County Commissioner.
Each delivered a presentation addressing the overall mitigation subject. Senators in attendance were encouraged to ask questions. In most cases, the questions dealt with asphalt shingles. This was an esteemed panel with a wide range of knowledge but they may have lacked a deep understanding of the complexity of today’s roof coverings. Several Senators expressed how fortunate they were to have access to experts on roofing that their constituents didn’t have access to. After their individual presentations,
the panel discussion with additional questions took place. It became clear that Commissioner Yaworsky’s recent statements about the future of asphalt shingles in Florida and the great amount of interest it generated, would drive most of the conversation. The Commissioner did offer a fair assessment of our current situation and clearly has had exposure to the subject matter. Early questions and comments were pertaining to shingle “salesmen” referring to 30- and 40-year shingles when they only last 20 years or less. As the meeting went on, the 20-year reference went first to 15 years and then 10 or maybe even less. During the discussions a mention was made about metal roofs lasting up to 50 years. These kinds of generalities about very complex technical issues are a big part of what is driving the improper perceptions about the expected serviceable life of different roof coverings.
ARA Wind-Loss Mitigation Study
Large parts of several presentations and several answers provided by the panel referred to a document prepared by Applied Research Associates, Inc. for the Florida Office of Insurance Regulation titled 2024 Residential Wind-Loss Mitigation Study. This is a study that I am familiar with having referred to it in a presentation that I made for the Asphalt Roofing Manufacturers Association (ARMA) in August of last year called Post-Hurricane Perceptions Matter. The report had just been released and I had serious concerns about some of the methodology used and the conclusions it arrived at. These concerns have only increased as I have reviewed it further. I’ll share just a few of these here.
■ Some of the projections concerning the performance of asphalt shingles during hurricanes are based on research completed in 2013 that looked
Senator Blaise Ingolia
back to effectiveness of seal strips on shingles installed 10 years before (2003). This approach negates any improvements made in product design since then. These seal strips are a critical component in the wind resistance of asphalt shingles.
■ The report assumes that most roofs in Florida do not have secondary water barriers, even though they are required by the FBC. Our experiences do not support that conclusion. The inclusion of a secondary water barrier significantly improves the ability of the roof system to keep water from entering the structure, eliminating costly repairs and allowing the occupants to continue using the building. A roof that doesn’t leak during a hurricane should be considered a success and that performance characteristic shouldn’t be overlooked when accessing roof covering damage.
■ The report’s estimates of expected metal roof performance are based on standing seam metal panels which are among the more expensive options of all metal roofing products.
■ During the presentation, data was cited from the report that a shingle roof that is more than 10 years old would have a 100 percent chance of being damaged at a 100 mph wind speed. Keep in mind that this damage is anything that is visible regardless of severity. Having just experienced over 100 mph winds where I live during Hurricane
Milton, I can assure you that many roofs of that age were not damaged.
These examples are a few of the conclusions reached in the report. They were not meant to cast doubt on the performance of any roof system but are meant to demonstrate our issues with many of the conclusions in the report.
ARA: Asphalt Shingles Perform at Higher Windspeeds
Interestingly, the report includes a possibly unexpected conclusion that metal roof panels are not the most wind resistant roof covering at all wind speeds. The report estimates more damage occurs on metal panel roofs than asphalt shingle roofs at higher wind speeds. It states that standing seam metal roofs provide better wind performance than asphalt shingles for wind speeds of less than 100 mph. However, in the 110 to 120 mph range, metal roofs performed worse than asphalt shingle or tile roofs. This information has received much less attention than other portions of the report. Regarding metal roofs, the report also stated, “However, it was observed that when damage occurred, the probability of a larger percentage of roof cover damage was higher than the other two roof cover types.”
Moving forward, it is clear that roof coverings and their resilience will be an important topic that will be considered by many government, roofing and insurance industry forums for some time to come. The accuracy of the information used, particularly by regulators, will be critical. When roof systems are the primary topic of any of these discussions, the viewpoint of the roofing industry should always be part of those discussions. This is where true expertise on the subject exists.
Room for Improvement
It may seem that I have been defending the shingle industry a lot recently. In my view, that is a fair assessment. They have come under unfair criticism in many instances. Rest assured, we will do the same for any proven roof covering that is similarly mistreated. I would also like to point out some areas where asphalt shingle manufacturers have, in my opinion, some work to do. According to many shingle manufacturers, they only ship ASTM D7158 Type H or ASTM D3161 Type F to Florida. This means that the least expensive 3-tab shingle has the same wind resistance as the very best laminated or designer shingles. This indicates to me that a different test standard or approach may be needed. The current thought that says they all meet the same wind resistance doesn’t help any of us with the information we need to pick a more wind resistant shingle and it leaves us to judge all shingle wind performance by the lowest performing shingle. As the code section in the insert on page 16 shows, this is a
complex subject but, surely, we can do better. One way that contractors have historically led consumers to better performing shingles is by pointing to the length of the manufacturer’s warranties. This may not be the best way to differentiate between performance but, as a contractor, it is a helpful way to start a conversation about an upgrade. Lately though, it seems that nearly every shingle, regardless of expected performance, has the same limited lifetime warranty. If we are going to convince consumers and regulators that there are better performing asphalt shingles available, we need to have something of substance to show them.
Closing Analogies
For those of you who know me or who are regular readers of this column, it will come as no surprise that I like analogies. So, I will close with a couple. A previous FRSA Technical Director, Jerry Dykhuisen, who served in this position over 30 years ago, shared one with me when Monroe County (the Florida Keys), his home county, was considering banning shingles (and all but metal). I’ll paraphrase his comments here: “You know how you can grab one of Florida’s lizards by the tail, it will pull off but the lizard will survive? Apply this thinking to a shingle roof that may have some cosmetic damage but has remained watertight during a hurricane.” Yes, Jerry, I’m still using that one. This second one is my own (I apologize in advance), but I believe it
makes an important point that should be considered as we move forward.
“When discussing roof system performance, limiting ourselves to the general terms of "shingles," "tile" and "metal" is like trying to compare vehicles using only "cars," "trucks" and "SUVs." A more shallow approach couldn't be taken. Each of these types of roof systems has so many subsets and upgrades to consider that referring to them this way is almost useless. Where roof coverings are concerned, a great amount of experience with all roof coverings is required to properly analyze the differences in their expected performance for a particular building and its owner’s situation. Let’s treat all viable roof coverings even handedly.
FrM
Mike Silvers, CPRC, is owner of Silvers Systems Inc., and is consulting with FRSA as Director of Technical Services. Mike is an FRSA Past President, Life Member and Campanella Award recipient and brings over 50 years of industry knowledge and experience to FRSA’s team.
2023 Florida Building Code, Building, Eighth Edition Chapter 15 Roof Assemblies and Rooftop Structures
SECTION 1507 REQUIREMENTS FOR ROOF COVERINGS
1507.2.5 Asphalt shingles.
1507.2.7.1 Wind resistance of asphalt shingles. Asphalt shingles shall be tested and classified in accordance with ASTM D3161, ASTM D7158 or
TAS 107 and shall meet the required classification in accordance with Table 1507.2.7.1 to resist the applicable wind speed per Figure 1609.3(1), 1609.3(2), 1609.3(3) or 1609.3(4) based on the risk category. Asphalt shingle wrappers shall be labeled to indicate compliance with one of the required classifications, as shown in Table 1507.2.7.1.
TABLE 1507.2.7.1 CLASSIFICATION OF ASPHALT SHINGLES.
Maximum Basic Wind Speed from Figure 1609.3(1), 1609.3.(2), 1609.3(3), 1609.3(4) or ASCE 7
Vasd as Determined in Accordance with Section 1609.3.1
D7158
D3161
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“Adequate Ventilation” and What That Means for Your Roof System
Dwight Cline, Florida Sales Manager, O’Hagin LLC
Ventilation codes in roofing are often overlooked, misinterpreted or, in some cases, unenforced. This combination of issues can lead to a shortened roof life, voided warranties and even health complications from mold or viral particle accumulation. Ultimately, all of these concerns fall on the shoulders of our customers, the homeowners. As licensed roofing professionals, we strive to provide the best products at the best price, solving problems and fulfilling the needs of our customers. The purpose of this article is to equip roofing professionals with the information they need to confidently navigate the industry, resulting in better, stronger and longer-lasting roof systems.
In this article, I will cover the importance of ventilation, Florida Building Codes and the science behind why proper ventilation is essential for roof systems.
Ventilation plays a crucial role in protecting three key areas: the homeowner, our investments and our warranties and insurance. A common misconception about ventilation is that its primary purpose is to cool
mold and mildew. Mold and mildew are notorious for their rapid growth in warm, dark environments like attics. Left unchecked, they can spread quickly, leading to significant health risks for homeowners. Proper ventilation allows the necessary airflow to carry this excess moisture out of attic spaces, preventing the harmful effects of mold and mildew.
Protecting Investments
Proper attic ventilation also plays a role in preserving the energy efficiency and integrity of a home’s other investments. Homeowners are increasingly focused on energy efficiency and are making significant investments in upgrades like new doors, windows, insulation and solar panel systems. With new windows and doors, homeowners are often unknowingly tightening the building envelope, preventing moisture from escaping as it once did. This trapped moisture accumulates in the attic, where it can condense onto ceiling insulation, diminishing its R-value. Even if the insulation dries out, it does not regain its original insulating properties.
Protecting Warranties and Insurance
Another critical aspect of proper ventilation is its connection to roof warranties. Many manufacturers require adequate ventilation to validate their warranties. The reasoning behind this is simple: roof materials
need to perform at their best to provide long-lasting protection. When a roof is improperly ventilated, heat buildup can cause shingles and underlayment to degrade, leading to issues such as blistering, curling and granule loss. These problems can shorten the life of a roof system, directly affecting homeowners and their wallets.
In addition, insurance companies are increasingly focused on roof integrity. Many are sending out nonrenewal notices or offering higher premiums for homes with older or improperly ventilated roofs. A properly ventilated roof system that is built to code lasts longer, gives insurers more confidence and reduces the likelihood of nonrenewal.
Understanding the Code
To fully appreciate why adequate ventilation is necessary, it’s helpful to understand the science behind it. Two key concepts are convection and the Coriolis Effect. Convection is the process by which heat rises through air or water. In this case, heat from the attic floor needs a way to escape and proper ventilation allows this process to occur efficiently. The Coriolis Effect, caused by the rotation of the Earth, influences air movement, which helps heat rise and move out of the attic space.
The Florida Building Code specifies that for every 150 square feet of attic floor space, one square inch
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of net free ventilation area (NFVA) is required. This requirement includes all enclosed attic areas, such as garages and non-livable spaces. However, there are two exceptions to this code. First, some climate zones allow for a ratio of one square inch of NFVA for every 300 square inches of attic space, though this exception does not apply to Florida. The second exception requires that 40-50 percent of the ventilation be placed in the upper portion of the roof, three feet from the ridge, creating a balanced system. This balance is essential for ventilation to work effectively. A properly balanced system ensures that intake and exhaust vents align, creating a cross-breeze to facilitate airflow.
conclusion
In Florida, meeting the 1/300 ratio with a balanced system is the most cost-effective and efficient way to comply with building codes while ensuring the longevity of roofing systems. By doing so, we can validate manufacturer warranties, extend the lifespan of roofs and address the concerns of the insurance industry. The ultimate goal for all of us – builders, contractors, manufacturers and building officials – is to understanding and adhere to the proper ventilation code. Through better ventilation practices, we can provide safer, longer lasting and more efficient roofs for our customers, all while protecting our own business
interests and reputation. By taking these steps, we contribute to a stronger, healthier roofing system for everyone involved.
Dwight Cline is the Florida Sales Manager for O’Hagin LLC, where he specializes in technical and code training. Dwight is a member of FRSA’s Codes and Governmental Affairs Committees and the Young Professionals Council. He can be reached at
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Managing by the Numbers: A Smarter Approach to Business Growth
Gary A. Cohen, Vice President, Certified Contractors Network
For roofing contractors, success is often attributed to craftsmanship, reputation and customer service. While these factors are undeniably important, they alone do not guarantee sustained profitability and growth. The reality is that many businesses struggle not because they lack skill or dedication but because they fail to manage their numbers effectively.
Understanding the financial health of a business requires more than glancing at a checkbook balance or celebrating a surge in sales. In fact, these alone can be misleading. Understanding your company’s financial health demands a disciplined approach to tracking key performance indicators (KPIs) and using them to make informed decisions. The best companies in the industry that are consistently profitable and expanding operate with a clear, strategic understanding of their numbers.
At Certified Contractors Network (CCN), we emphasize the importance of financial literacy and strategic decision-making through our Managing by the Numbers program, designed to help contractors master the financial side of their business, giving them the tools and knowledge to scale profitably and sustainably.
The Common Pitfalls of Financial Mismanagement
Many contractors and business owners fall into the trap of relying on misleading metrics. They might celebrate gross revenue growth without examining their profit margins. Or they may be swayed by fluctuating cash balances without considering their actual financial position. Here are some of the most common numbers that mislead business owners:
■ Gross revenue: While important, it doesn’t tell the full story. Revenue without profit is just vanity.
■ Cash-based net income: This can fluctuate dramatically and doesn’t necessarily reflect profitability.
■ Current cash balance: A strong cash balance today doesn’t mean the business is financially healthy.
■ Recent sales trends: One good month does not define long-term success.
■ The “market” price: Basing prices solely on competitors’ rates will lead to financial instability.
■ Gross profit percentage: While useful, it doesn’t reveal whether fixed costs are covered.
Understanding these financial illusions is the first step toward making better business decisions. Instead of relying on incomplete or misleading data, business owners need a structured way to analyze their true financial performance.
Key Metrics That Drive Success
Leading roofing companies don’t just track their numbers; they track the right numbers. By focusing on data that provides actionable insights, businesses can make strategic decisions that lead to sustainable growth. There are numerous metrics to track across the functional areas of your company. Here are just a few examples.
1. Net Sales Per Lead Issued (NSLI)
One of the most critical KPIs for any sales-driven business is NSLI. This metric measures how effectively a company converts its leads into actual revenue.
Formula: NSLI = Net Sales / Leads Issued
By monitoring NSLI at both the company and individual sales representative levels, business owners can identify trends, spot weaknesses and optimize their sales processes. If a sales team is generating a lot of leads but not closing deals, it might indicate a problem with sales training, lead quality or pricing strategy.
2. Marketing ROI
Every dollar spent on marketing should be tracked for its return. Successful businesses measure the effectiveness of each campaign, whether it’s digital advertising, direct mail or referral programs. Understanding the cost per lead and the revenue generated from each marketing channel ensures that resources are being allocated efficiently.
3. Job Costing Accuracy
Many contractors struggle with job costing, often underestimating labor and materials expenses. Consistently tracking actual job costs versus estimated costs helps refine pricing strategies and avoid margin erosion.
4. Production Efficiency
A profitable company doesn’t just sell well; it delivers efficiently. Metrics such as on-time completion rates, labor efficiency and rework percentages help ensure that projects are being completed profitably and without unnecessary waste.
5. Customer Satisfaction and Repeat Business
While financial data is crucial, customer satisfaction is an equally vital indicator of long-term success. Tracking customer satisfaction metrics such as likely to recommend (LTR) or net promoter score (NPS), referral rates and repeat customer revenue provides insight into brand loyalty and service quality.
The Role of Strategic Leadership
Numbers alone won’t drive a business forward: leadership will. The most successful companies understand that managing by the numbers isn’t about crunching figures in isolation. It’s about using data to make strategic decisions that align with long-term goals. Leaders who thrive in this environment embrace the following principles:
■ Intentional decision-making: Every business move should be backed by data, not gut feeling.
■ Continuous improvement: Monitoring metrics allows for real-time adjustments and long-term refinements.
■ Accountability: Data-driven performance reviews hold teams accountable and foster a culture of excellence.
■ Innovation and adaptation: Market conditions change, and the best leaders use numbers to anticipate and adjust.
Building a Scalable, Profitable Business
For contractors who want to grow beyond just surviving year-to-year, a numbers-driven approach is essential. It’s not about working harder, it’s about working smarter. Companies that understand their financials, track their KPIs and continuously refine their operations are the ones that build sustainable, scalable businesses.
A key takeaway for business owners is that managing by the numbers does not require an accounting degree. It requires commitment to tracking the right data and using it to inform decisions.
For those who want to simplify this process, utilizing tools such as customizable KPI dashboards can provide real-time insights into marketing, sales, production and financial performance. These tools take the guesswork out of decision-making, allowing business owners to focus on growth rather than firefighting.
The Importance of Accurate Financial Statements
Accurate and robust financial statements are the foundation of sound decision-making. Business owners should use accrual basis accounting that complies with generally accepted accounting principles (GAAP). Unlike cash-based accounting, which only records transactions when money changes hands, accrual accounting provides a more comprehensive view of a company’s financial health by recognizing revenue and expenses when they are earned or incurred. GAAPcompliant financials ensure consistency, transparency and comparability, allowing business owners to make more informed strategic decisions. Without reliable financial statements, companies risk operating blindly, making decisions based on incomplete or misleading information that could lead to cash flow issues or longterm financial instability.
Final Thoughts
Managing by the numbers isn’t just a finance strategy – it’s a leadership philosophy. By understanding which numbers truly matter and using them to drive strategic
decisions, business owners can position themselves for long-term success.
The difference between businesses that struggle and those that thrive isn’t just the quality of their work, it’s the quality of their decision-making. Numbers provide the roadmap but it’s up to the leader to follow it. This is why most business schools across the country are focused on teaching data-driven decision making.
By adopting a disciplined, data-driven approach to business management, contractors can achieve more predictable revenue, higher profitability and greater peace of mind. After all, success isn’t just about how much money comes in – it’s about making sure it stays in the business and works for the future.
The best contractors aren’t just great at their craft. They’re great at building businesses. And that starts with managing by the numbers.
Gary A. Cohen is Executive Vice President of Certified Contractors Network (CCN) and is responsible for the day-to-day operations of the company. CCN is the leading comprehensive training, coaching and networking membership organization in North America. Gary is also a 30-year veteran of the home improvement industry, spent 11 years at the Robert H. Smith School of Business at the University of Maryland as a Professor of Business and served four years as Associate Dean of the business school. Gary has been a certified leadership coach for the past 18 years. His email address is gary@contractors.net.
Business
Webinars for FRSA Members
FRSA partners with CCN to provide monthly business webinars for members. Check Roof Flash for links to register for seminars. CCN will also present a Contractor Bootcamp, KPIs – Managing by the Numbers during FRSA’s Convention & Expo, June 4-6.
FOREMEN & SUPERINTENDENTS PROGRAM
Friday, June 6 at 8:15 am
Jobsite accidents cost lives, time and money. Get a grip on fall hazards, site safety, demolition, debris removal, what’s trending with OSHA and available training programs. The fee for this course is $25 per person which will be refunded to employer via a $25 gift certificate good for any FRSA product or service except the Foundation Auction. Attendees who preregister will also receive a special gift bag.
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Extension Ladder Safety
Kevin Lindley, Safety Consultant, FRSA Self Insurer’s Fund
Ladders are frequently used in construction by almost every trade, by almost every person, nearly every day. In roofing, we not only rely on some type of ladder to give us additional height to perform our work but also often to obtain access to our work area. Ladders possess inherent dangers and their ubiquitous use can lead to frequent misuses and abuses that can go unnoticed.
Standard 29 CFR (Code of Federal Regulation) 1926.1050 is also known as Subpart X – Stairways and Ladders in the OSHA Construction Industry Regulations. This section is rather short in comparison to other sections, especially considering its importance and applicability to nearly every construction worker in the field.
There are many types of ladders but this article will primarily focus on the use of an extension ladder. Should you desire more specific information regarding any other type of ladder, stairway, scaffolding or man lift, please reference the literature provided by the manufacturer or look for the respective regulation section and information provided by OSHA on their website at www.osha.gov.
Regardless of the type of ladder used, the employer must provide a training program for each employee using ladders. The training must be documented and include equipment familiarity, hazard recognition, correct procedures for set-up and use.
Extension ladders are available in three types of materials: wood, aluminum and fiberglass. Each type of ladder has its benefits as well as limitations. Choose the best type of ladder for your specific use. Once a ladder has been selected, it must be inspected regularly to ensure it is in good operating condition. If a ladder is in bad condition, it should be removed from use (both at work and at home) and destroyed – not simply thrown away or modified. Ladder improvements can only be made by approved repair locations, using the same manufacturer parts. Modifications to a ladder are not permitted.
Ladders should be transported in a stable and secure method. It is the driver’s responsibility to ensure that a ladder, as well as all other materials and equipment on their vehicle, are secured prior to driving any vehicle. While carrying or moving a ladder, workers should be mindful of the potential for personal injury, take necessary steps to ensure good posture is maintained and that the ladder does not strike anything around or above while moving it.
Ladders should be set up in a secure location, on stable ground, feet properly adjusted and set so that the ladder is one foot away from the upper contact
point of the ladder for every four feet of height. When the ladder is used for access to an upper landing, the ladder should be raised to three feet above the top landing surface and secured at the top to the structure. If there is the potential for the ladder to slide out at the base, the ladder should also be secured at its base in addition to the top of the ladder to ensure its stability.
Ladder weight limits must always be followed. Important safety best practices include only one worker on a ladder at a time, always facing a ladder while ascending or descending, maintaining at least one hand on the ladder at all times and not carrying any object or load that could cause the employee to lose balance or exceed the weight limit of the ladder. The top and base area of a ladder should be clear of obstructions and provide a clear means of egress.
Ladders are used not only in our professional life but also in our personal life for multiple purposes. Basic safety precautions for ladder use must always be taken, regardless of the activity or purpose for ladder use. Never use a ladder beyond the purposes for which the ladder was designed. Always follow manufacturer instructions and guidelines for ladder safety.
Seminars are offered each day of FRSA’s Convention & Expo, June 4-6, 2025, at the Gaylord Palms Resort and Convention Center. The Ladder and Skylight Safety seminar is scheduled for Thursday, June 5 at 8:15 am. Have employees that will be attending the event? We encourage you to enroll them in this seminar.
Workers’ Comp Coverage Through the FRSA-SIF
Kevin Lindley is one of four Safety Consultants who cover the state for FRSA’s Self Insurers Fund. In addition to monthly safety training, they also perform random jobsite safety inspections, working with employees to ensure proper safety measures are being followed. This service is available to all members of FRSA-SIF.
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Workers’ comp rates are the same no matter which company insures your business. At FRSA-SIF, discounts are available for a drug-free workplace with the potential for yearly dividends. Together with discounts, free employee training and assistance with OSHA inspections, you can’t beat the coverage FRSA-SIF can offer. For more information, contact Alexis Ayala at 800-767-3772 ext. 206 or alexis@frsasif.com.
What You Need to Know Regarding Wearable Technologies
Wearable technologies or “wearables,” are digital devices embedded with sensors and worn on the body that may keep track of bodily movements, collect biometric information and track location. Wearables are increasingly used in modern workplaces. For example, employees now can be fitted with smart watches or rings that track their activities and monitor their physical or mental condition in the workplace; environmental or proximity sensors that warn wearers of nearby hazards; smart glasses and helmets that can measure electrical activity of the brain (electroencephalogram or “EEG”) or detect emotions; exoskeletons and other aids that provide physical support and reduce fatigue; global positioning system (GPS) devices that track location and various other devices.
A new fact sheet titled “Wearables in the Workplace: The Use of Wearables and Other Monitoring Technology Under Federal Employment Discrimination Laws,” released by the U.S. Equal Employment Opportunity Commission (EEOC) addresses use of wearable technologies in workplaces. These technologies can be used to track various physical factors, such as an employee’s location, heart rate, electrical brain activity or fatigue.
The new fact sheet reminds employers that employment discrimination laws apply to the collection and use of information from wearables. It also addresses the need for employers to provide reasonable accommodations related to wearables.
Employer-mandated wearables, such as watches, rings, glasses or helmets which collect information about a worker’s health and biometric data may be
require employees to provide health information (including in the setting up of the device), the employer may be making “disability-related inquiries.” The ADA limits the use of medical examinations or disability-related inquiries by employers and also requires employers to safeguard medical records.
“With the increasing availability of wearable technologies, some employers may be considering implementing them in their workplaces. It’s important that employers keep in mind that some uses of wearables can violate federal anti-discrimination laws,” said EEOC Chair Charlotte A. Burrows. “If they do choose to bring this technology into the workplace, employers must be vigilant in following the law to ensure that they do not create a new form of discrimination. There is no high-tech exemption to the nation’s civil rights laws.”
In addition, an employer’s improper use of information that wearables collect may raise concerns under other federal anti-discrimination laws. Employers should be careful about using data collected by wearable devices to determine sex, age, genetic information, disability or race to take an adverse action against an employee. The new resource provides a number of examples to avoid.
Lastly the new document reminds readers that employers using wearables may need to provide reasonable accommodations for workers under the Pregnant Workers Fairness Act or as a religious or disability accommodation.
For more information on the EEOC’s initiative on artificial intelligence and algorithmic fairness, visit the EEOC’s website at www.eeoc.gov/ai.
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