June/July 2013

A window into the world of Roots

Issue 112 • June/July 2013

ANSWERING

THE CALL OF THE WILDERNESS True to its outdoors heritage, Roots is supporting six young Canadians as they canoe across the country this summer

The Paddle Across Canada Tour (PACT) members take a break during their epic 5,000 km journey: (L to R) Marc Soberano, Marissa Sieck, Peter Vooys, Hollye Ervine, Scott Graham and James Humpston

I S S U E 112 PROUDLY CANADIAN Degrassi stars show off this year’s Canada Collection FOR THE KIDS Roots employees across the country take part in walk for Kids Help Phone MAKING TRACKS Halifax store manager trains for marathon, raises nearly $10,000 for charity ON THE RISE Roots Home celebrates spring with a party in Toronto and a new store in Asia FROM SLOPE TO SLOPE Store employee determined to compete in 2014 Olympics FIGHTING BACK Cancer survivor particpates in Relay For Life in Halifax BEACH SIDE Roots opens new store in Venice, California MUSIC TO YOUR EARS Roots releases summer playlist in partnership with iTunes WORK HARD, PLAY HARD Two women play badminton everyday at Roots factory

DEPARTMENTS DEJA VU GREAT MOMENTS IN RETAIL GREEN TIP GUESS WHO JUST DROPPED IN HEALTH TIP NEW & NOTEWORTHY SPEAK TO MY AGENT STARTING LINE UP

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns STACEY FISHMAN CORINNE IMPEY SAMANTHA PREDDIE LINDSAY SYKES The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com. Letters may be edited for length and clarity.

Each issue of The Source is also available as a pdf at http://issuu.com/rootscanada

2 • The Source

SPECIAL DELIVERY

A selection of recent letters from the world of Roots THE WAY IT’S DONE During a recent visit to your Eaton Centre location in Toronto, I was extremely impressed by the phenomenal service I received from Devon Pelley. I was looking for an XL Roots Down Parka, which unfortunately was not in stock. Devon went out of his way to track one down for me. He even called me on my cell phone after I had left to let me know he was unsuccessful in his search.

With his help though, I tried on a coat with a similar design and determined that the only size available on your website, XXL, would probably be a good fit. When I got home, I ordered it and am looking forward to its arrival.

Most salespeople would have merely checked stock at local stores on their computer and left it at that. Devon went above and beyond and that’s why I tip my hat to him.

Chris Gunter Oakville, Ontario MAGNIFICENT MIKE After visiting your Ajax store in Ajax, ON to look for sweatpants for my 11-year-old daughter, I am writing to you because of how much I enjoyed the experience.

Mike Veira was the representative on duty. He assisted me in choosing the best sweats, and I also bought three shirts and two pairs of gloves. He didn’t just point to things but actually walked me over to the displays and was polite and helpful.

Making things even more pleasurable, the music playing was awesome. Bryan Adams, Bob Marley, etc. I didn’t want to leave. It had been a while since I’d last been at this store but based on my visit, I’ll now be going back often.

Please tell Mike that I gave my daughter the gifts and she loved them! The pants he selected turned out to be the exact pair she wanted. Thank you Mike.

Tracy Roulston Whitby, Ontario FRIENDLY SHOPPING I’d like to express my appreciation for the quality of service I received when I shopped at the Roots store in Lundy’s Lane. I went there one evening during a visit to Niagara Falls and it was a very positive experience. The employee who attended to me was friendly and helpful. I got what I wanted with her assistance.

Eric Poon Calgary, Alberta DELIVERING THE GOODS Roots, you do not disappoint!

I was in your store at Sherway Gardens in Toronto to buy a specific bag. Although it was not in stock, the associate ordered it from another store and it was delivered to me two days later, with a lovely handwritten note.

I have many Roots bags due to their great quality and styling. This latest customer service experience makes me even

prouder of Roots as an icon in Canadian manufacturing and retailing. Thanks Roots.

Karen Meagher Etobicoke, Ontario WHAT IT TAKES I visited your Bayview Village (Toronto) store a few days ago, hoping to find a red or purple Village Bag for my mom’s birthday. Unfortunately, none of my mom’s two favourite colours were available but your salesperson, Sebastian Tisdall, searched on the computer and said one may be available in one of your other stores.

Sebastian showed me a bag in purple and said he’d try to find it for me and would be in touch. To my surprise, a few hours later, Sebastian called me.

He had tried to get hold of a purple Village Bag for me but in vain. I was so impressed by his helpfulness and professionalism.

Please extend my thankfulness to Sebastian and let him know how much I appreciated his follow-up. By the way, I am a big fan of Roots bags and own 16 of them. Your bags are amazing and I will keep on buying them. Great job, Roots!

Andrea C. Scarborough, Ontario

EXPRESS YOURSELF

We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source.

Please send your submissions to photogallery@roots.com Issue 112 • June - July 2013

GOING THE DISTANCE

True to the inspiration behind the brand and its outdoors heritage, Roots is supporting six young Canadians as they canoe across much of the country. By CORINNE IMPEY Land of the silver birch, home of the beaver. Where still the mighty moose wanders at will. Blue lake and rocky shore, I will return once more.

– Land of the Silver Birch

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his is the time of year when the age-old lyrics of this traditional Canadian folk song and wilderness anthem can be heard sung around a campfire or from the bow of a canoe as it travels smoothly across a lake. Along with portages, the loon’s trademark call, fearless mosquitoes and black flies on the prowl, and spotting the big dipper on a clear night, camp songs are a timeless part of the essential Canadian summer. They’re also part of an extraordinary adventure that Roots is supporting in keeping with its heritage.

Now making its way across the country, The Paddle Across Canada Tour (PACT) is made up of a group of outdoor enthusiasts with a passion for experiential education, Canadian history and the natural landscapes and waterways of Canada. This summer, they are paddling roughly 5,000 km from Alberta to Quebec in a traditional 25-ft voyageur canoe, purchased for them by Roots.

The goal of the trip is to raise awareness and funds in support of outdoor education, but the idea for the voyage came from the group’s love for the great outdoors.

“We wanted to experience Canada’s landscape and history in a meaningful way,” says PACT participant and former Roots model Peter Vooys. “For us, that meant taking our interest in wilderness travel and attempting to trace fur trader or voyageur canoe routes from west to east. It combines several of our passions: wilderness travel, Canadian history and nature. To paddle the waterways that have been the country’s traditional highway for centuries seemed like a natural way to experience Canada.”

As part of the project, the team is raising funds for three Issue 112 • June - July 2013

organizations dedicated to outdoor education: Camp Outlook, Couchiching Community Initiative and The Pine Project.

Scott Graham joined PACT because he believes in the transformative power of outdoor education.

“I love the outdoors and I want to increase my own skills in the wilderness, while raising awareness and funding so more children can have the experiences I had as a child and continue to have into adulthood,” says Scott.

The team is made up of four male and two female paddlers – Peter, Scott, Hollye Ervine, James Humpston, Marissa Sieck and Marc Soberano – most of whom met while on staff at Camp Tamakwa in Ontario’s Algonquin Park. They started their journey in early May and by early June had already made it from the western border of

Alberta to the middle of Saskatchewan. Their vessel, a 25’ fiberglass and hardwood 270-lb voyageur canoe, was constructed

by North Woods Canoe and features the PACT logo on the stern and a Roots logo on the bow.

The Roots connection is a natural fit given that the brand was built on a love for the Canadian outdoors.

That great affinity began more than a half-century ago when Roots Co-Founders Michael Budman and Don Green attended Camp Tamakwa in their youth. Situated in the fabled Algonquin Park, north of Toronto, this wilderness paradise ignited their passion for canoeing and Canada’s great outdoors.

“I remember every minute of my first canoe trip,” says Michael, reflecting on the lessons of perseverance, teamwork and patience he learned from the experience.

For both Don and Michael, these experiences and everything else connected to Tamakwa and Algonquin Park proved lifechanging and remain an intrinsic part of the Roots brand.

The Roots-Tamakwa connection continues to this day, way beyond Roots making the camp’s apparel every year.

Both Michael and Don still visit Tamakwa, speak to the staff and campers and often cite Tamakwa as having been a seminal influence on them. In addition, their children were campers and staff there.

“I often kid Michael and Don that without Tamakwa there would be no Roots,” says Vic Norris, Tamakwa co-owner who first met them at the camp in the 1960s. “It was at Tamakwa where Michael and Don first became friends and also met two of the most influential people in their lives – camp Co-Founders Lou Handler and Omer Stringer. They were, in large part, the impetus for Roots and its guiding principles and philosophy.

Lou was an incredible naturalist while Omer was one of the greatest canoeists and guides in Canadian history. They were all about learning to be comfortable in the woods. By their way of dressing, their skills in woodsmanship and canoe-tripping and their positive attitude to life, they had a big impact on MiContinued on next page

After arriving at North Saskatchewan River, the PACT team continues eastward on their epic voyage The Source • 3

Camp Tamakwa in Algonquin Park: Helping inspire a passion for Canada and the outdoors that ultimately led to the creation of Roots Continued from previous page

chael and Don, which manifested itself in Roots.”

The Beaver Canoe line is just one example. Its picturesque diamond emblem represents Canadian heritage and was influenced by early Canadian 20th century designs as well as Algonquin Park’s art and culture, and pays tribute to Omer Stinger.

“Beaver Canoe is for the urban tripper,” says Michael.

“Everything essential for a canoe trip is also proving useful in the city. Backpacks, sturdy boots, and quality inner and outerwear are necessary in order to be prepared for an entire day and face anything.”

Don Green says the impact of Algonquin Park on the brand can’t be overstated.

“Algonquin has always been the main inspiration behind Roots,” says Don. “It provides the principal colours, texture and context for what we do. It’s the backdrop of many of our photo-shoots. It’s the ultimate

test and seal of approval for new products. We always say if something can’t be worn in Algonquin and doesn’t look good there, it doesn’t belong in Roots stores. That criterion has always helped set the style and direction for the brand.”

Algonquin Park resident Don Standfield, a photographer and a friend of Roots for more than 30 years, has helped the Roots team navigate Algonquin Park for several photo shoots, including at the Roots guesthouse, Bonita.

With tents, a fire circle, dining hall and main building for sleeping and great swimming, Bonita has proven ideal for hosting Roots guests, workshops, and retreats for retail managers.

“Everything for us here in Algonquin is tied to the shorelines, the clear water, the rocks, the trees, the sun and moon and stars, and becomes a part of our history and who we are,” says Don, whose beautiful photos have filled a number of books on the region. “How could a dream

Don (left) and Michael in 1983, with Tamakwa co-founder Omer Stringer 4 • The Source

like Algonquin and its lifestyle not influence the clothing and philosophy of Roots?”

But beyond the heritage, apparel, photo shoots and brand, Roots lives the wilderness identity in many other ways.

It has shown a commitment to the outdoors through work with environmental groups such as the Canadian Wildlife Federation, the David Suzuki Foundation, Environmental Defense, and Riverkeeper and by sponsoring four-time Olympic kayak medalist Adam van Koeverden.

He has been a Roots Ambassador since 2004, appearing in many Roots campaigns and participating in Roots events. With a love for the Canadian wilderness, and a cabin in Algonquin Park, Adam says he’s lucky to call the outdoors his “office” which makes it easy for him to identify with Roots.

“Roots is Canada’s brand, and one of the best parts of my job on the Canadian Kayak Team is proudly wearing the maple leaf and representing our country on the water around the world,” says Adam. “Roots is all about authenticity and being genuine, a value that befits an Olympian fairly aptly.”

It’s also reflected in Roots staff. Lynne Morris, Senior Designer, Accessories, is an avid canoeist and kayaker. This July, she will be leading six people on a canoe trip in Algonquin Park. She says her love for the outdoors is similar to the Roots philosophy.

“Wilderness activity requires you to be very aware of your surroundings: to not only appreciate it, but to be able to react to change in it and have respect for

Mother Nature,” says Lynne.

That is exactly what the PACT team is striving to do throughout their journey.

We hope to inspire others to go outside, get adventurous, and really explore all that Canada has to offer,” says Peter. “It’s such a huge and fascinating country that we really hope others become active Canadian advocates, be it with environmental, youth or heritage causes.”

PACT is also acting as a team-building exercise for Roots staff. With six stores along their route holding their re-supply boxes and care packages, the PACT team will be meeting the employees of those stores. In addition, each Roots location is following the team’s progress on their community boards and sending letters of support to the team.

Sue Kupka, Senior Manager, Retail Marketing, says staff have really come on board, writing fun, creative letters to the PACT team, including one extra-original canoe-shaped card of support.

“Our team members are really invested and involved in the journey,” says Sue, explaining that the project resonates with staff. “We want to keep this energy and support alive over the summer as they continue their journey.”

“Roots has been an incredible supporter of our trip,” says Peter. The fit seems natural.

We’re combining the very things that Roots stands for and that people identify with it: Canadian outdoors and heritage, canoeing, community, and adventure. We are proud that Roots is supporting our endeavour.”

The PACT team gets ready to venture on to their next destination Issue 112 • June - July 2013

PLANTING FRESH ROOTS WAY OUT WEST

New store in Venice, California opens on one of the hottest streets in the US

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n mid-June, for the first time since 1998, Roots opened a new retail location in the United States. Situated in Venice, California, 25-km west of Los Angeles, the store is in an area that’s home to many local artists and designers. Only a few minutes from the beachfront, it has a great presence on Abbot Kinney Blvd., considered one of the hippest streets in the US. It’s a hot spot for fashion, art and culture, with boutiques selling everything from clothes to jewelry to furniture with styles ranging from vintage to modern.

The store, which will also serve as a showroom, opened in a modest, white beach house built in the 1920s. In restoring the structure into its new role,

the goal was to maintain its comfortable feel by re-using most of the original materials, adding vintage leather furniture and providing an airy, beach house feel by opening up the ceiling and having lots of natural light. The result is an inviting, cozy 700 sq. ft. shingled cottage, with a beautiful wooden floor which runs through the front room onto the outside deck, with an operational glass door wall that helps create an indoor/outdoor feeling and allows the sea breeze in.

Inside is a curated selection of Roots apparel and leather goods. One wall features handcrafted bags on a vintage George Nelson bookshelf from the 1950s, across from which are classic salt and pepper sweats.

In addition to furniture pieces, a decorative canoe designed by Canadian artist Douglas Coupland hangs above the cashier’s counter. The building’s original lath and plaster were re-used in the back of the house to cover the walls of the check-out counter, kitchen and storage area.

“There’s a wonderful cross between our little cabin in Algonquin Park and a beach house,” says Design Director Diane Bald. “The new store really respects the spirit of Roots.”

Keeping the space true to the Roots aesthetic, Diane collaborated with Venice-based artist Jim Budman to harmonize the store with the street’s distinctive feel and beachside setting.

“In designing this space, we wanted it to feel more like you are entering someone’s beach house than a store,” says Jim.

Actress Fran Drescher and Diane Bald

The 1920s beach house turned Roots Venice location

TV’s George Stroumboulopoulos with Michael Budman

“At the same time, we knew it had to reflect the essence of Roots.”

“We did very little to the house in order to maintain the integrity of the space,” Diane adds. “We wanted to really blend into the neighbourhood.”

On the third Saturday of June, the store celebrated its grand opening, attracting many celebrities including actor Martin Short; TV host George Stroumboulopoulos; President of Universal Studios Ron Meyer; actress Anjelica Huston; comedian David Steinberg; film producer and writer Mitch Glazer; actresses Kelly Lynch, and Fran Drescher; actor Garrett Hedlund; and film producer Nick Wechsler and his wife/ actress Stephanie Romanov.

Co-Founder Michael Budman and his family welcomed guests to the event to launch the newest Roots outpost.

Established in 1905 as a seaside resort town, Venice was originally a separate city until 1926 when it was consolidated with nearby Los Angeles. With a rich cultural heritage, it’s known today for its canals, beaches and circus-like Ocean Front Walk, a pedestrian-only promenade that features performers, fortunetellers, artists and vendors.

One of its main attractions is Abbot Kinney, a bustling street that is home to innovative shopping, galleries, markets, and hosts music festivals and other events.

“Abbot Kinney is the hottest shopping street in America right now,” says Diane. This location is the fifth for Roots in the United States and the second in California, further raising the profile of the Canadian brand among Americans.

Roots apparel and accessories on display

Decorative canoe designed by Canadian artist Douglas Coupland hangs above cashier’s counter Issue 112 • June - July 2013

Actor Martin Short, comedian David Steinberg and Michael Budman The Source • 5

TRUE NORTH

Degrassi stars show their style in latest collaboration between hit TV show and Roots

AJ Saudin

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s part of its longstanding efforts to promote Canadian culture, Roots recently chose four stars from the hit TV show Degrassi: The Next Generation to model this year’s Canada Collection. The photos, which feature Annie Clark, Sarah Fisher, Luke Bilyk and AJ Saudin, were first seen in stores in mid-June.

“We wanted this collection to celebrate Canada and its talent,” says James Connell, VP, E-Commerce and Marketing.

The idea to have the young actors represent Roots was a joint effort between James and

the creative team.

Designed by Oliver Capistrano, this year’s limited edition Canada Collection has a clean and modern feel. It uses a classic red, white, black and salt and pepper colour scheme, and has special embellishments such as embossed metal snaps, printed jock tags and rib detailing.

“It really does take a village to create great products and invariably we all have our favourites,” says Oliver. “This season, mine is the Canada Flag T-shirt.

It’s a simple piece that we’ve made for both men and women and the graphic is a cool take on

Luke Bilyk and Sarah Fisher

our Canadian flag.”

This isn’t the first time the company has collaborated with Degrassi. A year ago, Roots designed and built a replica of a retail store for the show, filled with Roots merchandise. It served as part of the set for scenes filmed at a fictitious mall.

The collaboration between Roots and Degrassi continues to grow as the company already initiated another project with Luke Bilyk. He can be seen on the Roots website in the Lookbook section, where he is featured wearing some of his favourite Roots pieces.

LIKE MOTHER, LIKE DAUGHTER Victoria store hosts tea party in honour of Mother’s Day

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ometimes it’s hard to find ways that do justice to how remarkable moms are and how much they mean to us. To pay tribute to the mothers of the world, the staff at a Roots store in British Columbia recently went beyond the usual box of chocolates and flower bouquet to honour Mother’s Day. Employees at the Roots store at the Mayfair Shopping Centre in Victoria hosted a celebration to show their love and admiration for mothers. They transformed the store into the perfect scene for what they called the Like Mother, Like Daughter Tea Party.

6 • The Source

Alesha Lenore, Colette Child and Kasey Anderson

“We set up a table with flowers, homemade goodies, a fruit bouquet and an assortment of teas,” says Keyholder Kasey Anderson. “As people

entered the store, they were very impressed with the display and appreciated being offered a cup of tea.”

To further add to the spirit

of Mother’s Day, store employees brought in photographs of themselves with their respective mothers and happily showed them to customers.

As part of the initiative, an in-store stylist pampered and primped shoppers with the latest spring looks. Customers received a special gift, which included a Roots wristlet and custom order fees were waived for the occasion.

“The tea party was a huge success,” says Baldeep Gill, Store Manager. “We would love this to become an annual Mother’s Day gathering at our store.”

Issue 112 • June - July 2013

ON THE HOME FRONT

Roots Home expands with a new store and a party for summer

Leather bags and new Cabin Collection items on display at the party Roots Home blankets

Don Green and Michael Budman at the Roots Home grand opening in Taiwan

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ith the onset of cottage season, the Roots Home store in Toronto wants to help out its customers. In early June, Roots Home sales associate Donna Sved held a special event at the store to provide guests with a wide range of items ideal for bringing to the cottage this summer.

From organic laundry detergent to glasses and bamboo plates, there was a variety of

price-points to fit each person’s budget. Also showcased were bestsellers like the Cabin Collection, with its new additions of an over-sized beach towel, a baby blanket, a bolster, a neck roll and a dog jacket. In addition, Donna had Roots leather tote and duffel bags brought in to fit with the cottage theme.

“These bags are great for traveling,” says Donna. “Being displayed at the Home Store

The Cabin Collection dog jacket

definitely helped them sell.”

The first such party to be held at the store, it’s the beginning of a series of events Donna has planned to help raise the profile of the Roots Home store and build relationships with new customers.

The latest home accessories are not the only ways the Roots Home collection is expanding – the Round Teak Table as well as metal coffee and end tables have

recently been added, and this spring two orange leather chairs were designed specifically for the new Westmount retail store in Montreal.

Come September, a line in collaboration with Target will be launched in Canada under the Beaver Canoe series, offering customers the comfort of the country at their urban homes.

Roots has also developed a growing relationship with Soho House, the international chain of private member clubs, hotels and restaurants, that uses Roots leather for its locations.

Established in 1998 by Design Director Diane Bald, Roots Home creates timeless, Canadian-made pieces that have a classic-meets-comfort aesthetic. As the company forges ahead in Asia, Roots Home is following suit.

In mid-April, more than 100 journalists attended the grand opening of Roots Home in Taiwan. This is the second Roots Home store to be launched – anywhere.

“I’m really excited to have Roots Home in Asia,” says Diane. “This provides us with an unlimited opportunity to create new pieces and add to the line.”

The opening of this showroom comes after Roots Home was introduced into the Taiwan flagship store in January 2012.

The location features a café, apparel and home section.

SHAKE A LEG

Sporting a distinctive look, St. Catharines store team covers lots of ground for a great cause

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he Rankin Cancer Run is a popular event in Ontario’s Niagara region, attracting thousands of people every year to support cancer research. In late May, staff from the Roots store in St. Catharines showed their solidarity with this worthy cause by participating in the 5-km race.

“What makes this event so popular is that all the money raised stays in Niagara,” says Store Manager Casey Smith.

“Organizers have raised about 4 million dollars in the past seven years, all within the community.”

Issue 112 • June - July 2013

As part of the event, participants receive white T-shirts, except for cancer survivors who receive orange shirts to celebrate their triumph. Each year, the local fire station organizes a muchanticipated feature that involves its firefighters running the race in full work-gear.

For its part, the Roots delegation had a distinctive look. To add some fun to their presence, Casey had her staff wear beaver hats and beaver tails during the race. Given their response to participating in this year’s event, she hopes it will become an annual tradition for the store.

The St. Catharines team wearing beaver tails and hats for the race The Source • 7

STORE EMPLOYEE SKI JUMPING ALL OVER THE WORLD Sales associate determined to compete for Canada at 2014 Olympics

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hether working as a Roots sales associate or jumping above snowcovered slopes, Eric Mitchell is always striving to do his best.

The 21-year-old has been a serious downhill skier since he was a child. At the age of eight, he became bored with the sport and sought a new athletic challenge.

Eric enrolled in ski jumping classes in Calgary, developing a passion for and a firm command of the sport. Having trained with high-performance athletes, he continually challenges himself.

“Ski jumping is my life, and it’s my drive,” he says. “I’m a very competitive person and this sport allows me to funnel my energy into it. I’ve learned so much about myself through this high performance sport.”

In 2008, Eric visited Whistler, British Columbia to survey the slopes where the ski jumping competition of the 2010 Vancouver Olympics were to be held.

After the trip, Eric was certain that he wanted to compete in the Games.

He changed schools and trainers to improve his chances to compete at the Olympics.

Eric’s perseverance paid off as

Eric Mitchell takes off

he was ultimately noticed by coaches all over the world.

At the qualifying round for the 2010 Olympics, Eric placed top four in Canada and top 70 in the world. At only 17, he became the youngest member of the Canadian Olympic team.

At the Games, he placed 49th in the normal hill race, 51st in the large hill race and 12th in the team large hill.

Despite not finishing higher, Eric was not discouraged.

He was proud of his accomplishments and used this as motivation to train harder. He completed dry-land training six days a week, in addition to ski jumping. Eric also competed in

numerous Canadian Olympic Committee competitions.

“I couldn’t have gotten to where I am today without the help and encouragement of my family and friends,” he says.

“Having them in Vancouver to support me meant a lot.”

Eric understands the importance of balancing school with ski jumping. He’s currently studying economics at the University of Calgary, after graduating from the National Sports School in Calgary in 2010.

In early April, Eric became a part-time sales associate at the Roots store in the Chinook Centre in Calgary.

“I was instantly inspired

by his passion and drive,” says Melanie Walker, Store Manager. “He’s amazing with customers and can always be found sharing stories of his travels with them.”

With his enthusiasm and determination to succeed, Eric hopes to qualify for next year’s Olympics in Sochi, Russia by training relentlessly and competing in ski jumping events worldwide.

“Competing for Canada at the Olympics in Sochi is something I dream about everyday,” he says. “If I qualify for my second Olympic Games, it will be the icing on the cake.”

COOKIES FOR COLE

Sales associates in northern Ontario respond to request from disadvantaged boy

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The Sudbury store staff 8 • The Source

espite being a land of plenty, Canada is, sadly, home to many underprivileged families in which children must constantly learn to do without. According to recent statistics, one in six children struggle with adverse conditions linked to poverty. Such a plight was on the minds of employees of the Roots store in Sudbury in northern Ontario this past winter when they received a letter from a 13-year-old boy named Cole Finch. He had turned to the store for assistance to help allow him and his classmates go on a school trip to Toronto.

Cole attends Webbwood Public School in Webbwood, Ontario, an hour west of Sudbury, where students were trying to raise funds for their field trip.

Cole’s letter struck a chord in store associates. To help him, they held a fundraising event in late April called Cookies for Cole, for which they prepared homemade goods that they sold to customers.

“As people entered the store and learned about the purpose of the bake sale, they were excited to support the cause,” says Nick Dutrisac, Assistant Manager.

“The fundraiser created positive energy in the store.”

The initiative proved successful and helped the students advance one step closer to visiting Toronto.

“We are very pleased that Cookies for Cole raised $220,” says Cheryl Somek, Store Manager. “We loved seeing the support from the community.”

Issue 112 • June - July 2013

WHAT IT TAKES

Store Manager and cancer survivor Lisa Moorhouse shows her true colours

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elebrate. Remember.

Fight back. These words represent some of Lisa Moorhouse’s reasons for having participated in the Canadian Cancer Society’s recent Relay for Life.

Just over a year ago, Lisa, Store Manager at Bayer’s Lake in Halifax, received news that would change her life. In February 2012, she was working at her store one afternoon when her phone rang. It was a call from her doctor with the results of some recent tests. Upon hearing three short words, her future was transformed.

“You have cancer,” her doctor informed her. Immediately, her thoughts went to her son, Evan, who was seven years old at the time.

“I knew I needed to be strong, brave and courageous,” says Lisa, a Roots employee since 2006. “So I set out on my cancer journey, embracing the love and support I received from my family, friends and coworkers.”

As someone who is naturally very goal-oriented, a trait she says is common among Roots store managers, Lisa decided to set objectives for herself and her son during her treatment.

These goals would help them stay focused and look forward to a cancer-free future. One target was to walk the Survivors’ Victory Lap in the Relay for Life, a special lap at the start of

the event dedicated to cancer survivors.

“In my mind, even before I started treatment, I had already said I would be a survivor,” says Lisa. “I told my son that he and I would do the survivor lap

fundraising event that brings thousands of people together to celebrate life and fight cancer.

The Halifax event that Lisa and her team participated in took place in early June.

To gear up for the relay,

Lisa Moorhouse (in yellow T-shirt) surrounded by her team members

together.”

Now, one year later, after eight months of treatment that included chemotherapy and radiation, Lisa has reached her goal. She’s in remission, back at work and celebrating a successful Relay for Life.

The Canadian Cancer Society’s Relay For Life is well known as an inspirational, noncompetitive, 12-hour overnight

Lisa and her family and friends, including many Roots employees, raised funds and awareness for the Canadian Cancer Society.

“When someone helps me out, I help them back and pay it forward,” says Lisa, explaining why she created a relay team.

“The organization was one of the few resources I had in the initial days. They set me up

with a peer counselor, someone who’s been through cancer, and gave me helpful information on the type of cancer I was facing.”

With the support of her Roots team at Bayer’s Lake, and other Halifax stores, Lisa raised more than $1,500 in support of the Canadian Cancer Society. Some of their fundraising activities included an online fundraising page, an in-store canteen, penny and bottle drives and events including a pay-what-you-can yoga night. Lisa says she couldn’t have done it without the support of her Roots family.

Sue Kalbfleisch, Director of Retail Operations, says East Coast staff really know how to band together, especially when it involves one of their own.

“The team is made up of long-standing employees who have been able to build relationships,” says Sue. “It’s so great to see them coming together in support of Lisa. It’s the nature of the East Coast. They’re all about community.”

Kim Anderson, East Coast District Manager and a friend of Lisa’s, was one of the Relay for Life participants and has worked with her for five years.

“Going through something like this must be the scariest, most daunting thing you can imagine,” says Kim. “But to see Lisa get through it, get her life back and reach her goal was very emotional and powerful. We’re all so proud of her.”

SOUNDS FOR THE SEASON

In partnership with iTunes, Roots creates all-Canadian playlist for customers

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his summer, building on the success of a similar initiative last year, Roots is offering customers and fans a complimentary playlist of 15 specially handpicked songs. Launched in mid-June, the all-Canadian compilation, titled Canadians on the Rise, is part of the continuing effort by Roots to support local talent. Featuring artists such as Walk Off The Earth, Dylan Murray and Wake Owl, the roster consists of musicians who Roots feels are destined for great acclaim in the future.

Issue 112 • May - June 2013

As part of a partnership with iTunes, customers are able to download the seasonally themed mix online at the iTunes store until mid-July. This is the second time Roots and Apple have joined forces for a musical project, having released the Roots Loves Summer playlist last year.

To help promote downloading, Roots is uploading a series of posts and related stories to its various social media channels about the bands featured on the just-launched playlist.

Walk Off The Earth The Source • 9

MAKING TRACKS, MAKING A DIFFERENCE Employees participate in annual Kids Help Phone fundraiser

O

n the first Sunday of May, Roots retail and head office employees in Canada took part in the 12th annual Walk So Kids Can Talk fundraiser. In more than 40 cities across the country, participants – many accompanied by friends, families and pets – completed a 5-km walk in support of Kids Help Phone (KHP).

KHP provides a crisis hotline to young Canadians dealing with issues of bullying, anxiety, depression and violence. Assisting more than 4,000 people a week, callers receive free counseling and helpful information in either of Canada’s two official languages.

This is the second year in a row that Roots has taken part in the event. Led by Kim CourtHampton, Special Events Manager, Team Roots expanded its involvement this year.

“It’s a terrific way for the staff to come together as a team while supporting a vital cause: young people’s mental health and well-being,” says Kim. “In two years, we’ve already increased both our donations and the number of staff involved, and we plan on doing so again next year. I want to thank everyone at Roots for being a part of this great day.”

In the Ottawa area, staff from five stores represented Team Roots during the walk. Sarah

Centreville team in Montreal Team members from various Roots Ottawa stores

The Newmarket, ON team Members from the head office and Roots Central teams

Lewis, District Manager, says the day was a big success, saluting Roots staff for their dedication.

“Each store worked hard to raise money by asking friends and family for donations,” says Sarah. “By initiating discussion with customers and offering baked goods in exchange for

contributions, they received a lot of support.”

With a total of 40 pledges, Team Roots raised more than $7,000, including $875 collected from a bake sale the Roots Social Club organized at the head office in Toronto. The company also made a donation to KHP to commemorate Mother’s Day.

Kim Court-Hampton and daughter

THE POWER OF THE MIND AND BODY

Halifax store manager goes the distance to help others across the globe

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Bluenose Marathon mascot offers support to a runner 10 • The Source

hether at work or at play, it’s amazing what you can accomplish through hard work, determination and social awareness. Erin Hicks, Manager of the Roots at the Halifax Shopping Centre, knows all about it. In mid-May, she demonstrated her athletic skills, tenacity and commitment to the community by participating in a local marathon.

Since 2004, Halifax has hosted the annual Bluenose Marathon, which attracts thousands of participants for the 10-km run, 5-km run, youth race, and the 42-km marathon.

Those who partake in any of the races are encouraged to enter as a team and raise money for their selected charity.

Having previously volunteered for the marathon, Erin decided this year she wanted to run in it. In February, she signed up for what would be the 10-km trail, giving her three months to prepare for her first-ever race.

Erin was fortunate to gain the support of her District Manager Kim Anderson, who has been running races for many years.

Together they developed an exercise program for Erin to use while training.

Erin’s team ran in support of the Nova Scotia Gambia Association (NSGA), which helps to create healthy communities in the West African country of Gambia. Its main mission is to initiate programs that promote health and education in the region. Erin’s team was able to raise nearly $10,000 for the charity.

In the end, all of Erin’s hard work paid off, as her run proved a great success. Crossing the finish line with an impressive time of 109:56, she beat her personal goal of completing the race in less than 120 minutes.

Issue 112 • June - July 2013

Staff members provided customers with drinks and baked goods Staff members setting up clothing racks for the sidewalk sale

CAPITAL GAIN

Store associates participate in festive street event in Ottawa’s Westboro Village

I

n early June, various streets of Canada’s capital were bustling with street performers, musicians, dancers, artists and more. They were taking part in Westfest, a four-day pre-summer festival celebrating Canadian artists and culture in Ottawa’s Westboro Village, which attracted more than 100,000 local residents and tourists.

As part of its involvement in the community gathering, the Roots store in Westboro Village offered customers a special

service. Employees cleaned and buffed up shoppers’ vintage Roots leather items and many were later photographed with their enhanced leather goods.

To further celebrate the festivities, sales associates hosted a bake sale for customers outside the store and displayed merchandise on the sidewalk.

“We arranged a table to sell homemade goodies, including cupcakes and cookies to shoppers,” says Jessica Day, Store Manager.

“We raised money to donate to the Paddlers Across Canada Tour, a great initiative that focuses on raising awareness of outdoor education and the environment.”

Created in 2004 to bring together community members and artists, Westfest marked its 10th anniversary this year.

“We would love to participate in Westfest in the years to come,” says Jessica. “It’s a wonderful celebration that creates excitement in our city.”

GOING FOR GOLD

Retail employee wins first place with team in national gymnastics competition

Jordyn Steffan at the Bloor Street store

ON THE BIG SCREEN

Moviegoers get a peek at Roots retail emporium thanks to Cineplex promotion

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he Roots flagship store in Toronto appeared larger than life on more than 1,400 movie screens across Canada in May, as part of a creative initiative with the Cineplex theatre chain.

Jordyn Steffan, a host for the Cineplex theatre pre-show, was filmed at the Bloor Street location wearing a Roots top and varsity jacket as she announced a special collaboration between the two Canadian companies.

Issue 112 • June- July 2013

The video highlighted the partnership between Roots and Cineplex, one of Canada’s top entertainment companies, for a limited-time Mother’s Day promotion.

Until mid-May, Cineplex. com customers received a $10 savings card off a purchase of $50 or more at Roots with the purchase of a DVD or BlueRay. They were also issued 500 “Scene” points for the Cineplex rewards program.

A

s part of a busy schedule that already includes high school studies and a part-time job, Gianmarco Mastrantoni also devotes 20 hours a week to intense gymnastics training. In late May, his hard work and dedication paid off as he and the other members of Team Ontario took home the gold medal at the National Gymnastics Championships in Ottawa.

Gianmarco, 16, who works as a sales associate at the Roots store in Woodbridge, just north of Toronto, is one of seven members of the Ontario men’s gymnastics team.

Each member competes individually and each gymnast’s totals are added up for a final team score. Competing at the National Open level (age 16 and over), Gianmarco placed 6th overall out of 35 competitors from across the country.

“We were thrilled to hear

the news of Gianmarco’s great achievement,” says Michelle Stonkus, Store Manager. “We are all so proud of him!”

Gianmarco proudly showing off his gold medal

The Source • 11

NEW & NOTEWORTHY A guide to just-launched Roots products

Classic Cut-Off Full Zip Hoody, White, $68

Classic Cut-Off Full Zip Hoody, Watermelon, $68

RBA Crew Sweatshirt, Montego Blue, $58

Crop Sweatpant, Arcadian Green, $50

Lightweight Cropped Sweatpant, Taro Mix, $50

Pocket Original Sweatpant, Fuchsia Purple, $64

Pocket Cut Off Short, Watermelon, $38

Pocket Cut Off Short, Prairie Yellow, $38

Pocket Cut Off Short, Montego Blue, $38

12 • The Source

Issue 112 • June - July 2013

NEW & NOTEWORTHY A guide to just-launched Roots products

Board T, Night Mix, $30

Surfside Ringer T, Classic Green, $22

Wildlife T, Zion Orange, $24

Short Sleeve Beach Hoody, Jersey Blue, $39

Cabin Short, Med Grey Mix, $44

Cabin Short, Black Mix, $44

Cooper Trucker Cap, Green Island Mix, $24

Men’s Vintage Sneaker, White and Green, $228

Canada Racer Cap, True Red, $24

Issue 112 • Mune - July 2013

The Source • 13

HEALTH TIP

ADD SUPER-SEEDS TO YOUR DIET

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hia seeds are enjoying a major resurgence as part of the latest health food craze. Despite its new status, consumption of this superseed dates back to 3500 BC. It was once the dietary staple for the ancient ethnic groups Aztecs and Mayans in Mexico and Central America. They ground the seeds into flour, pressed them for oil and drank them mixed in water. “Chia,” the Mayan word for strength, was considered magical because of its ability to increase a person’s stamina and energy over long periods of time. · This “super-seed” delivers the maximum amount of nutrients with minimum calories. Unlike flaxseed, you do not need to grind chia seeds to reap their healthy properties which include fiber, omega fatty acids, calcium, antioxidants and protein. · Two tablespoons of chia seeds delivers about 40 per cent of your recommended daily value of fiber. The Canadian Heart and Stroke Foundation recommends 21 to 38 grams of fiber each day – the average Canadian only gets about half of that. By adding chia to your morning cereal or smoothie, you can reach nearly half of your needed daily intake of fiber. · It is one of the most concentrated sources of omega-3 in food. Chia contains high levels of omega-6 and has more omega-3 fatty acids than salmon. As the body cannot make these essential fatty acids (EFAs) internally, they are a crucial part of your diet. These EFAs build new cells, regulate various processes of the body, support heart health and even contribute to beautiful skin, hair and nails. · Chia delivers 18 per cent of your recommended daily value of calcium per ounce, which is more than skim milk. Many people, especially vegetarians and those who avoid dairy, do not get enough calcium. This can lead to osteoporosis, a serious health problem especially for women. · It helps curb your appetite.

Chia absorbs up to 12 times its own weight and expands to help suppress cravings, which can help reduce your daily calorie intake and lead to weight loss. Try adding the flavourless seed to quinoa or yogurt. · Source: http://www.doctoroz.com/blog/ lindsey-duncan-nd-cn/chia-ancient-supersecret

14 • The Source

Anh gets ready for the birdie Staff members Hanh Dinh and Anh Nguyen

WATCH THE BIRDIE

At break time, two factory employees grab their racquets and go into high gear

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wo racquets, two players, twice a day… This is the scene Monday to Friday at the Roots leather factory in Toronto when Hanh Dinh and Anh Nguyen, two sewing machine operators, take advantage of their break time to play badminton.

“It’s fun and gets us moving,” says Anh who has worked at Roots since 1997.

Both women learned to play badminton in their childhood in Vietnam, their home country.

Now, their quick reflexes, fast feet and fierce returns highlight years of practice.

Anh says the women have a good rhythm and now know

each other’s strengths and weaknesses on the court. This, she says, allows them to play better, longer games together.

With its high ceilings and spacious quarters, the factory has proven quite suitable for badminton since they began their pastime there five years ago.

They play indoors in the fall, winter and spring in the front area of the factory floor, and outdoors in the summer. Over the years, they’ve rallied with Roots Co-Founder Michael Budman, Design Director Diane Bald, and many other employees curious or brave enough to take part.

“It’s an easy and cheap sport to play,” says Hanh who

has worked at Roots since 1999. “All you need is a pair of racquets, a few birdies, and a partner.”

But Anh and Hanh aren’t the only ones who take advantage of their break time. Rosa Goncalves, Plant Operations Assistant, says there’s also an active group of power walkers who do laps around the building, and a few employees who use hulahoops during their break time.

“The exercise is good for employees who otherwise sit all day, and it has a positive impact on the factory floor,” says Rosa, explaining that it brings an element of fun and energy to the facility.

DÉJÀ VU

A voyage back in a time to a vintage Roots moment 30 years ago

he origins of The Source go back many years TMichael and cover a lot of ground. Roots Co-Founders Budman and Don Green first became

involved with publishing in 1981 when they teamed up with journalist Robert Sarner to launch an English-language city magazine in Paris. Its main editorial focus was on life in the French capital with a strong accent on the arts, entertainment, fashion and urban issues. Aimed at both residents and visitors, it was called Paris Passion and it existed until 1991 (For more information on the magazine, go to http://en.wikipedia. org/wiki/Paris_Passion_magazine).

Seen here, (left to right), are Michael, Robert and Don in a photo taken in Toronto in the summer of 1983 for an article about Passion. Today, exactly 30 years later, the three are still involved in publishing, through the pages of The Source, which Robert created in 2005, a year after he moved back to Canada and joined Roots as the Director of Communication and Public Affairs.

(L to R) Michael Budman, Robert Sarner and Don Green

Issue 112 • June - July 2013

Whistler store staff take in the view at the top of the hill

AT THEIR PEAK

A shared love for skiing brings Whistler store team together on the slopes

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he stunning mountain ranges of British Columbia are a huge attraction for skiers around the world, and a popular destination for local residents. Situated near the area’s many celebrated resorts, the Roots Whistler store opened in 1997 and since then has been actively involved in the town’s ski culture. Store staff often take to the slopes, and recently, the team used its shared love of skiing as a bonding opportunity at the nearby Whistler Blackcomb Resort.

Among many activities, the resort offers Fresh Tracks, an earlymorning event in winter and spring that allows the first 650 ticket holders to receive a complimentary breakfast buffet and to use the

slopes before they’re open to the public.

Store Manager Lindsay Berringer and Assistant Manager Helen Mitchell felt Fresh Tracks would be an ideal activity their entire staff could participate in.

“Our store is open from 10 a.m. to 9 p.m. everyday, so to get everyone together is a feat in itself,” says Lindsay. “It was fun to do something in the morning together.”

Auspiciously, when the staff assembled on Whistler Mountain for their outing, they were greeted with clear skies and crisp air.

“A ski trip fits well into the Roots lifestyle,” says Helen. “It was the perfect choice.”

DANCE ME TO MY FAVOURITE BRAND

Taiwanese dance troupe takes time away from tour to visit a company it knows well

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o celebrate Asian heritage festivities, the Taipei Folk Dance Theatre recently toured North America. In early May, the professional dance troupe took a break from their performances to visit a Roots store in Edmonton.

“Many of the dancers talked about how everyone loves Roots back home in Taiwan,” says Shalina Sherback, a part-time keyholder at the store at Mayfield Common Shopping Centre in West Edmonton. “By the way they spoke, you could tell the group considered Roots a Canadian icon.”

With more than 80 stores in Taiwan, Roots has struck a chord with people there. It’s considered one of the country’s most popular foreign lifestyle brands.

Issue 112 • June - July 2013

The Taipei Folk Dance Theatre troupe with their Roots shopping bags

During their scheduled stop at the store, the 22-member dance troupe enjoyed 45 minutes of shopping and posing for pictures outside.

By chance, Jennifer Begin, Store Manager at Roots in West Edmonton Mall, happened to be visiting the Mayfield location as the group arrived.

“There was lots of energy and excitement that radiated from the group being in the store,” says Jennifer. “Everyone spent most of their time trying on the coloured hoodies and sweatpants.”

After their shopping expedition, the group went to the Royal Alberta Museum to perform their one-hour Dances over Taiwan for an appreciative audience. With highly animated choreography, the dance blends ancient folk-dance pieces with modern artistry.

In addition to Edmonton, the Taipei Folk Dance Theater toured 11 cities in Canada and the United States in May. Founded in 1988, the group has performed in more than 40 countries, showcasing Taiwan’s dance heritage.

The Source • 15

FINE PRINT

THE HUMAN TOUCH AT WORK

Store staff open their hearts to two-legged – and four-legged – visitors

W COVERAGE OF ROOTS IN THE MEDIA Here are some recent sightings of Roots in newspapers, magazines and on TV and websites:

· Sharpmagazine.com: June 14. Harlem Tote in black box leather appears in Father’s Day gift guide. · Now: June 13. Club Bag highlighted in Father’s Day gift guide. · Toronto Sun: June 13. Father’s Day piece featuring Thomas II belt in all Sun newspapers across country. · VitaminDaily.com: June 10. Spotlights new Roots collaborations and previews fall collection. · National Post: June 9. Cutie Tote in seafoam green appears in round-up of summer essentials. · Strategy: June. Two-page spread on 40th anniversary of Roots. · Zoomer: June. Club Bag included in Father’s Day gift guide and women’s Zip-Away Tote featured as top travel essential. · Chatelaine: June. Spotlights Annie Bag, a collaboration between Roots leather design team and the magazine’s fashion editor, Tyler Franch. · Today’s Parent: June. Club Bag featured in Father’s Day gift guide. · Sharp: June. Men’s Oxfords appear in fashion spread. · Flare: June. Doctor’s Bag in Sedona Tribe leather chosen for summer festival fashion look. · Toronto Sun: May 30. Women’s Taylor Slub Shirt cited in Life section in all Sun publications in Canada. · Glow.com: May 29. Men’s Brogue Sneakers appears in online Father’s Day gift guide. · TheCloset.com: May 29. Men’s Vintage Sneakers included in Father’s Day fun dad round-up. · Textstyle.ca: May 15. Blog post on Roots leather factory in Toronto with accompanying photo tour for the 40th anniversary. · Metro: May 10. Madame Bag chosen as a fashion trend to watch. · Chatelaine.com: May 3. Little Brooklyn Bag from Beach Collection appears in Mother’s Day gift guide. · Toronto Star: May 1. Women’s Vintage Sneakers featured in Fashion & Style section. Roots sunglasses included in round-up of summer’s best sunglasses. · TheCloset.com: April 24. Highlights Roots for its ongoing commitment to eco-friendly practices. · To Vogue or Bust: April 24. Showcases Little Brooklyn Bag from the Pop Art collection. · UpperCanadaMall.com: April 24.

Mall’s magazine, Gorgeous, spotlights Roots as Canadian leather experts. · Sharp: April. Quilted Baseball Jacket and the Varsity Jacket included in The New Alphabet of Spring Style.

16 • The Source

ith a “Pet-Friendly” sign in the store window and nine out of 10 staff having their own pets, Roots employees at the Windsor Crossing mall in LaSalle, Ontario, could easily be described as animal lovers. But this spring, one dog in particular brought considerable joy to the team.

On a Friday evening in April, an elderly pair came into the store looking tired and upset.

Assistant Manager Rachael Carter soon learned they had been on the road for hours en route to pick up their new puppy from a dog breeder in Lemington, a nearby town. Having become lost along the way, the couple entered the store to ask for directions.

“Our employees were trying to help and make sure they were okay,” says Rachael.

As the pair continued to share their story, the team soon learned the couple was diabetic and hadn’t eaten for hours.

Concerned for their safety, staff members encouraged them to take a break and get some food at a local café while a store employee called the dog breeder.

After hearing what had happened, the breeder agreed to bring the puppy to the store and unite it with its eager new

Sales Associate Britney Dziver

owners.

“When the couple heard the news, they were beyond excited,” says Rachael.

While they waited, the woman bought a Roots sweater saying she needed something that would remind her of the help she received. At the same time, other Roots shoppers started paying attention to what was happening.

When the breeder arrived with the puppy about an hour later, the whole store lit up, says Rachael. The shoppers and staff members clapped as the woman was presented with her dachshund puppy for the first time.

“It was the most touching thing to see,” says Rachael.

But more importantly, the

Woman unites with her new dog

evening highlighted the dedication of her employees to their patrons.

“The team is the most caring, genuine, fun group of people I’ve ever worked with,” says Rachael. “They really go above and beyond for our customers.”

Beth McGee, keyholder, was also at the store that night and says the actions of her coworkers demonstrate the team’s overall love for animals.

“We love to open our store to animals as well as people,” says Beth. “Pets are a huge part of most of our personal lives, and the lives of our customers. Many shoppers frequently come into our store with their pets because they know we are always excited to see them!”

GREAT MOMENTS IN RETAIL

Spotlighting the top performing stores based on their sales results

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hortly before this issue of The Source went to press, we received the final sales figures for Roots stores in recent months. Taking the top spot for sales at company stores in May was the Mont Tremblant store in Quebec, while the Robson store in Vancouver took the honours in April.

As for the Roots 73/Outlet category, the Kanata store in Ottawa, (pictured), finished ahead of all the others in both May and April.

Congratulations to Carolyne Dupras, Manager of the Mont Tremblant store; Leanne Green, Manager of the Robson store; and Kristina Duthie, Manager of the Kanata store; along with their respective teams for their winning performances.

Hats off to all of the other stores that surpassed their sales goals in May and April.

Kanata team, back row (L to R): Johnny Skorupinski, Rachel Heron, Pascal Viau, Kaitlin Linton, Victoria Scott, Taylor Lay, Dmitry Ridner.

Front row: Christina Thongvankham, Tania Facchineri, Kristina Duthie (Missing: Alanna Brunskill) Issue 112 • June - July 2013

GREEN TIP

GUESS WHO JUST DROPPED IN

Taking attendance of special guests at Roots

C ECO-FRIENDLY CHOICES FIT FOR YOU

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ome people may find the prospect of going green daunting, but it can be a gradual process.

Even the smallest effort can make a difference. Jumping into an entirely eco-friendly lifestyle feet first may result in quickly reverting to old habits. Instead, why not ease yourself into it by gradually integrating any of these eight tips into your daily routine. · Leave your car at home. If you do this twice a week, you can help cut greenhouse gas emissions by 1,600 pounds per year. If it’s too far to walk, take public transportation or ride your bike. · Refuel when it’s cool. With the

arrival of summer, avoid filling up with gas during the heat of day since fuel from spilt gas is more likely to evaporate into the atmosphere during that time. · Invest in Energy Star products.

Next time you’re in the market for a new appliance, opt for one with the US Environmental Protection Agency’s Energy Star sticker. Energy Star qualified products are sold in Canada. · Recycle your electronics. Bring any old or broken electronics to your local electronics recycling centre.

Contact your municipality to find the nearest one. · Be efficient with water use. Check that your faucet is completely closed when it’s not in use and avoid taking long showers and pre-washing dishes. · Bring reusable shopping bags.

Instead of using plastic bags from the store, keep reusable bags on hand so you don’t forget to bring them with you. · Read the label. Stay away from products that contain harmful chemicals and dyes. · Pick up after your dog. If it is not properly disposed of, pet poo can cause water pollution that’s hazardous to human health. Be sure to put the waste in a plastic bag, knot it and place it in a trashcan. · Source: http://www.huffingtonpost. com/2013/04/22/earth-day-tips-2013green-eco-friendly-ideas_n_3133880. html#slide=2367022 Issue 112 • June - July 2013

elebrities have long made a point of shopping at Roots and developing friendly ties with the brand. Here are the latest sightings of prominent figures from the entertainment industry and sports world who recently visited the company’s stores, head office, factory or were seen wearing Roots.

(Stores listed alphabetically) · BCE Place, Toronto - Toronto Maple Leafs player Leo Komarov stopped by. · BCE Place, Toronto - Toronto FC soccer player Ashton Morgan dropped by the store to do some shopping. · Birmingham, Michigan - Actor and comedian Lewis Black browsed the store and posed for pictures with staff. · Bloor Street, Toronto - Toronto Maple Leafs player Nikolay Kulemin ordered a kid’s Award Jacket and bought his wife a pair of Shorty Boots in Tribe and a Saddle Bag in Ranger Antique. · Bloor Street, Toronto - Former US President Bill Clinton posed for pictures with staff and picked up a Westmount Tote. · Bloor Street, Toronto - Canadian rapper Kardinal Offishall wore his Roots Award Jacket. · Bloor Street, Toronto - The

Walking Dead actress Laurie Holden did some afternoon shopping. · Bloor Street, Toronto - Game of Thrones actress Michelle Fairley, who plays Lady Stark on hit show, stopped by. · Centreville, Montreal - Tony Okungbowa, DJ on The Ellen DeGeneres Show, did some shopping. · Centreville, Montreal - Actor Michael Lerner dropped in to browse the store. · Istanbul, Turkey - Musician Rihanna was snapped wearing a Roots RBA sweatshirt and sweatpants in coral on a boat ride. · Mont Tremblant, Quebec World champion Canadian race skier Erik Guay received a sweatshirt and sweatpants from Roots Co-Founders.

Kardinal Offishall

Tony Okungbowa

Michael Lerner

Lewis Black

Rihanna

ON AND OFF THE SIDEWALK

Toronto store features an original twist to its participation in outdoor event

N

Outdoor yoga session in action

othing like some beautiful, warm weather to get people to enjoy various pursuits forsaken in the winter, like exercising and shopping outdoors.

In early May, the Roots Lodge in Toronto joined neighbouring stores along Yonge Street for a Sidewalk Sale.

During the event, Roots stood out from the crowd by adding some less commercial actions to the event in keeping with its accent on health and fitness. Yoga instructor Lisa Agranove lead

sessions on the lawn bedside the store and personal trainer Garfield Watson provided boxing lessons. In addition, the store brought in a DJ who played tunes throughout the day.

Store Manager Janet Braam says that staff offered free Vitamin Water to anyone willing to try some boxing moves.

Overall, the event proved successful as the store surpassed its sales target for the day by more than 100 per cent while promoting healthy living and an active lifestyle.

The Source • 17

STAYING POWER SALUTING THOSE WHO GO THE DISTANCE May and June, Tarehroughout several Roots employees celebrating benchmark

anniversaries with the company. Congratulations to the following people for their huge contribution and enduring loyalty to Roots:

Maria Teresa Dos Santos, Leather Stitcher, Factory, 20 years Dan Donnet, Senior Network Administrator, IT, 10 years Daisy Li, Planning Manager, Merchandising, 10 years Sean Vicary, Senior Graphic Designer, 10 years Allison Frankowski, Assistant Manager, Windsor, ON, 5 years Aurelia Grigore, Assistant Manager, Vancouver, BC, 5 years Jenna Hansen, Keyholder, Thunder Bay, ON, 5 years Janelle Lemieux, Keyholder, Subury, ON, 5 years Neelum Mangat, Sales Associate, Edmonton, AB, 5 years Romania Ng, Store Manager, Richmond, BC, 5 years Jerwin Vergara, Sales Associate, Vancouver, BC, 5 years

STARTING LINEUP

Introducing the people who make it happen at Roots stores

As part of our continuing series of team pictures, this issue spotlights the 17th Avenue store in Calgary, Alberta.

From left to right: Stacie Mills, Danielle Chappus, Jaydene Mosenko, Heather Woodford. (Missing from the photo: Japji Bhangu and Nikolas Devries) Ophelia, 14 months old, Victoriaville, QC

Lyla Wheeler, 2½ years old, London, ON

ON THE MOVE NEW APPOINTMENTS AND PROMOTIONS Susan Chang, Financial Analyst, Retail Operations Karl Kowaleski, Vice-President, Leather and Factory Operations Patricia MacInnis, Manager, Licensing and B2B, Corporate Sales Micheal Zaakir, Technical Support Analyst, IT

Daniela Da Silva, age 4, and Zack, Toronto

Makaio Loghin, age 2, Mississauga, ON

SPEAK TO MY AGENT Keira Marie Rose Towe, age 1, Lancaster Park , AB

MOMENTS THAT MATTER Please send us details of recent marriages,births, graduations and any other positive developments in the lives of Roots people and we’ll be glad to feature it in The Source.

Send info to thesource@roots.com

18 • The Source

Lewis, age 1, and Cleo Linden, age 3, New York City

Little – and not so little – customers show their Roots

W

e often receive unsolicited photos from people eager to show us pictures of their children, cousins, grandchildren, or even pets, wearing Roots.

Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. While we can’t promise that, we are happy to publish them in The Source.

Over the years, Speak To My Agent has become one of the most popular items in our

magazine because it showcases everyday people wearing Roots.

Everyone is welcome to submit their favourite shots to be considered for publication.

Please send your pictures to photogallery@roots.com.

Be sure to include the name and age of each child or pet in the photo, where it was taken, place of residence and a sentence stating that you agree for the photos to be used in The Source.

Issue 112 • June - July 2013

MUSICAL ROOTS

Spotlighting “eclec-tric” R&B artist Miguel

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ccording to many music critics, Grammy Awardwinning singer, songwriter, and producer Miguel is considered today one of R&B’s most significant artists. The 27-yearold incorporates a distinctive mix of funk, hip-hop, rock and electronic music into his sound, which has resulted in many other performers seeking to collaborate with him. Recently releasing a single with superstar Mariah Carey, and with upcoming projects in the works with Pharrell Williams and Janelle Monae, Miguel has come a long way since first achieving fame with the release of his first number one hit “Sure Thing” in 2011.

Born Miguel Jontel Pimentel, he grew up in Los Angeles.

He is of Mexican descent on his father’s side and African-American descent on his mother’s side.

At a young age, he developed a passion for music, which he credits to his father, an amateur musician, and to his mother who

Miguel at Roots store in Toronto

had a love for soul. When he was just 5, Miguel decided he wanted to become a singer and performer, following in the footsteps of the legendary Michael Jackson. In his early teens, he began pursuing his dream, sing-

ing and working with a production team called Drop Squad.

Although Miguel is associated with the new wave of R&B artists that includes Frank Ocean and The Weeknd, he describes his sound as “eclec-tric,”

and feels it defies categorization.

He cites numerous artists such as Prince, Lenny Kravitz and David Bowie as major influences on his work.

Last October, Miguel released his second album, Kaleidoscope Dream, to widespread acclaim. “Adorn,” the album’s lead single, became his second number one hit and won the 2013 Grammy Award for best R&B song.

As his stature in the music industry continues to grow, so does the attention to his fashion sense. In April, during a visit to Toronto, Miguel took part in a special event at the Roots flagship store on Bloor Street where he sat down with designer Adrian Atchison to discuss his personal style and his music in front of an adoring audience.

- Davin Bujalski · For more information on Miguel,

go to www.officialmiguel.com/howmanydrinks. Listen to Miguel on Roots Radio.

CHEF’S CORNER

Roots friendly recipes for a healthy diet that bring pleasure to your palate

CHICKPEA SWEET POTATO QUINOA BURGERS WITH SPICED YOGURT SAUCE: BBQ season has begun and that often means enjoying a few more hamburgers and hot dogs than your body can handle. If you’re looking for a vegetarian alternative to the traditional patty this recipe is for you. Doubling as gluten free or vegan, the easy-tomake recipe even satisfies the pallets of many avid meateaters, so it will definitely be a backyard pleaser this summer.

Issue 112 • JKU - June 2013

Prep time: 10 minutes Cook time: 35 minutes Serves: 8 Ingredients: 1 teaspoon olive oil 1 small onion, diced small 3 cloves of garlic, minced 1 teaspoon garlic powder 1 teaspoon cumin 1 teaspoon chili powder 1 teaspoon salt Freshly ground black pepper 1 medium to large sweet potato 1 -15 oz can chickpeas, rinsed and drained 1/2 cup fresh cilantro leaves

1/4 cup fresh parsley 2 1/2 cups cooked quinoa 1/2 cup bread crumbs, if desired 1 egg, slightly beaten, if desired Olive oil Lettuce, tomato, avocado - for serving 8 whole wheat kaiser rolls (or gluten free buns) For spiced yogurt sauce: 2 teaspoons Tabasco sauce or your favorite hot sauce 1/2 teaspoon Dijon mustard 1 cup plain nonfat Greek yogurt (or vegan plain soy yogurt) 1 teaspoon honey 1/4 teaspoon salt Preparation 1. Heat olive oil over medium in a skillet. Add onions and sauté until soft. Add garlic and continue to cook until garlic is fragrant. Remove from heat.

2. Poke sweet potato with a fork and place in microwave for 3-4 minutes or until soft.

3. Strain and wash chickpeas and add to blender with onion and garlic mixture, cooked sweet potato, cilantro, parsley, salt, cumin and chili powder and mix until slightly chunky but smooth.

Add mixture to bowl and combine with cooked quinoa.

Season with salt and pepper to add taste.

4. Divide into 8 patties and place on a baking sheet; refrigerate for 30 minutes 5. Heat skillet over mediumhigh. Spray pan with olive oil.

Dip patties in beaten egg then in breadcrumbs and place in skillet about 3-4 minutes per side, or until golden brown and cooked through. If keeping vegan, omit dipping in egg. Note: If you do not use an egg the patties will fall apart easier.

6. To make yogurt sauce, combine yogurt, honey, Dijon mustard and hot sauce in medium bowl and mix until smooth. Keep yogurt sauce in fridge until ready to serve.

Spoon on top of burgers for a spicy, yet cooling effect. http://www.ambitiouskitchen.com/2013/01/ chickpea-sweet-potatoquinoa-burgers-with-spicedyogurt-sauce-a-giveaway/ · Source:

The Source • 19