Jan / Feb 2012

A window into the world of Roots

Issue 104 • January/February 2012

MOVING FORWARD Rylan Perry

Roots launches new Active Athletics collection, integrating design influence from the West Coast

Issue 104 • Jan. - Feb. 2012

The Source • 1

ROOTS LODGE CAFÉ OPENS IN TAIPEI Celebrating its first restaurant and coffee bar in Taiwan WIN A TRIP TO OTTAWA Contest launches to promote Ottawa Tourism THIS SHIRT BUILT A SCHOOL IN AFRICA Roots, the Academy of Lions and Michael Clemons Foundation team up to raise funds for African education FILM FESTIVAL APPAREL Rising star Sarah Gadon represents Roots in Whistler THE GREAT WHITE AND BLUE OFF THE ICE Taking a holiday break, the Toronto Maple Leafs head to Roots LEADING BY EXAMPLE Lorenzo Richards, Roots 73 store manager, builds leaders and inspires change ORGANIC HOME DECOR Leather dust bags become original home accessories

DEPARTMENTS FINE PRINT HEALTH TIP NEW & NOTEWORTHY GREAT MOMENTS IN RETAIL ON THE MOVE GREEN TIP

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns AMANDA LAI STEPHANIE LIPTON SHAYLA SCHIPPER The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com Letters may be edited for length and clarity.

Each issue of The Source is also available as a blog on the Roots website at www. thesource.roots.com and on Facebook at www.facebook.com/rootsthesource.

2 • The Source

On your marks, get set, go Charlie Harte!

I N S I D E ISSUE104

SPECIAL DELIVERY

A selection of recent letters from the world of Roots ROOTS DELIVERS While shopping recently at your store in the Masonville Mall in London, Ontario, I found something I wanted to buy for my daughter as a Christmas gift.

Unfortunately, they didn’t have the proper size, so I used your free shipping service. Two days later, I received it at home. That is impressive customer service.

I’m happy that your salesperson mentioned this option to me while we were shopping. It’s a service I would not hesitate to use again, especially during the Christmas season.

Cassie Dalrymple Exeter, ON DIVINE ONLINE During the recent holiday season, I was ill and had to do most of my Christmas shopping online. I placed two orders and received them incredibly fast and with free shipping.

As a girl from Algonquin Park, I’ve always loved Roots products but this online experience added to my positive impression of your company. You can bet that I will pass along the praise to all who will listen.

Joanne Ruediger Stratford, ON DREAMS COME TRUE On behalf of the Board of Directors, the staff and volunteers at MukiBaum Treatment Centres, we extend a heartfelt thank you for your generous contribution to MukiBaum’s 17th Annual

Charity Gold Classic.

By generously supporting our tournament, you helped us raise more than $72,000 in support of our eight group homes in the Toronto region that provide 24/7 care for the people we serve when they are not attending our day programs.

We are fortunate to have the support of volunteers and generous donors. Thanks to supporters like you, we continue providing exceptional programs and services while ensuring the best possible quality of life for the children and adults we serve.

We thank you for your generosity and for making so many dreams come true.

Stacey Gemmill MukiBaum Treatment Centres, Toronto DEEP ROOTS I have been a Roots customer since the beginning. I bought a pair of negative heel shoes at your small store on Yonge St. in Toronto and wore them for years. Made of caramel-coloured leather with a strap across the back of the heel, they were so comfortable and durable.

The quality at Roots hasn’t changed since. It’s always featured top grade leathers and excellent workmanship. I sew at home and appreciate the perfect stitching that I have come to expect as a ‘given’.

If I lived in the Toronto area, I would beg to work for Roots in some capacity, although as I am

a registered nurse I’m not sure what that would be.

My dream is to own one of your classic Villager bags. They are so iconic, stylish and yet practical. I think you folks are great, and I love the pride that Roots shows as being all-Canadian. You make us all proud.

Jeanie Johnston Deep River, ON HELPING HANDS I just wanted to tell you how happy I was with my shopping experience at the Roots store in the Mapleview Mall in Burlington, Ontario.

Initially, I was disappointed that my choices for gifts were not in stock. However, a very helpful, pleasant employee told me that she could have the items shipped to me in about two days. I was a little wary because these were Christmas gifts and I wanted to be sure I received them in time.

Incredibly, 29 hours later, my order from Roots was at my door – perfect. It was the first time anyone in retail had offered me this kind of service.

Eileen McNab Hamilton, ON

EXPRESS YOURSELF We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source. Please send your submissions to photogallery@roots.com

Issue 104 • Jan. - Feb. 2012

NEW HORIZONS

Expanding its traditional aesthetic, Roots collaborates with West Coast designers to create the about-to-be-launched, multi-functional Active Athletics collection. By STEPHANIE LIPTON

Shoes: Après Yoga Lace Up, Anthracite, Desert

Everyday Tank, White, Shirt: Dolman Henley, Birch White, Pants: Relaxed Chino, True Khaki

C

radled between the Pacific Ocean and the Rocky Mountains lies Vancouver, one of Canada’s outdoor activity meccas. While visiting the city for the 2010 Olympic Winter Games, Roots Co-Founders Don Green and Michael Budman felt invigorated by the energy in the air. Soaking up the environment, they knew the time had come to incorporate a Western Canadian-perspective into their company. After months of planning and preparation, the result Issue 104 • Jan. - Feb. 2012

is the new Active Athletics wear line, which launches in February.

Given Canada’s vastness, it’s home to a diversity of style. As a national brand, Roots welcomes design connections with other regions to encompass a range of Canadian influence into its fashions. Last winter, after considering various candidates to design the new line, Don and Michael chose two Vancouver-based designers. Syd Beder, Product Development Coordinator for Roots and a long-time friend of the duo, had invited them to ap-

ply for the Roots assignment.

“We are ecstatic to collaborate with Roots,” says one of the designers. “The company is one of Canada’s most iconic brands and truly reflects the hip, outdoor lifestyle of Canadians.

We’ve been customers and fans of Roots for years. As designers, we pride ourselves on quality, integrity and beautiful fabrications, which parallels with the Roots philosophy.”

Using the West Coast active lifestyle for inspiration, the new collection is a combination of functional fabrics that create a varied texture to flow with the existing Roots lifestyle apparel. The silhouettes are form fitting and modern with media integration pockets for personal electronic devices.

“Fashionable styles using performance fabrics are on the rise,” says one of the designers.

“We see a massive opportunity for Roots to grow towards meeting the demands of this niche

Shirt: Dolman Henley, Blue Grass; Hat: Pointelle Sloppy Toque

market. The sky is the limit.”

Active wear represents a cornerstone of Roots apparel.

Designing quality sweatpants and shirts since the early 1980s, the step towards a holistic athletic line builds on that tradition.

The introduction of a Roots yoga line in 2001 by Denyse Green, Don’s wife, expanded the company’s athletic repertoire.

Taking the yoga line to the next level, the new Active Athletics wear includes apparel for a wide variety of activities.

“This new multi-functional collection is a wonderful initiative for Roots,” says Don. “Creating this fresh Active Athletic collection is a natural evolution from our years of being leaders in making the best sweatshirts anywhere. People are much busier today and combine their active lifestyle with their everyday lives. We love that it’s being designed in Vancouver, the most active, outdoor city in the Continued on page 5 The Source • 3

Seymour Hoody, Violet

Après Yoga Lace Up, Africa Leather, Desert (left), Anthracite (right) Sahali Tank, Charcoal Mix; Hemlock Capri, Black; Après Yoga Lace Up Africa Leather, Anthracite

Sweatshirt Dress

Pocket Book, Alberta Leather, Jean

PREVIEWING THE NEW ACTIVE ATHLETICS Fashion forward and functional activewear represents a new era for Roots

Seymour Hoody, Black; Sweatpants

Everyday Tank, Blue Grass; Hemlock Capri, Black

Stanley Tee, Stone Grey; Squamish Short, Black

West 4th Legging, Black; Everyday Tank, Violet 4 • The Source

Issue 104 • Jan. - Feb. 2012

His: Dunbar Long Sleeve, Black; Hers: Sahali Tank, Charcoal, Capilano Capri, Black

Galiano Tee, Charcoal; Ambel Side Pant Straight, Black

Cable Lace Scarf, Oatmeal

Deep Cover Poncho, Canyon

Wreck Tee, Charcoal; Squamish Short, Charcoal

Continued from page 3

world.”

Dedication to being a lifestyle brand is a principle value of Roots. With the launch of the new line, Roots apparel can feature in all aspects of one’s daily life, in everyday wear and during athletic activities. Integrating the line into the Roots aesthetic, all garments in the Active Athletic line feature the iconic beaver logo.

“The apparel is designed to compliment and flow with the rest of the Roots fashion lines,” says Syd. “This allows our clothing to be fully integrated into our customers’ routine. They can sport quality garments made with integrity to and from the gym or any other activity.”

Complimenting the West Coast inspiration, the four-day photo shoot for the new line Issue 104 • Jan. - Feb. 2012

took place in Malibu, California.

Rylan Perry, Roots photographer for several recent campaigns, shot Laurie Campbell, Roots Director of Health and Wellness, modeling the Active Athletic apparel alongside Bascha Fujimoto.

“The Active Athletic line is fashion forward while maintaining functionality,” says Laurie.

“As a sporty person, I appreciate apparel that fits with everyday fashion. The versatility of the designs makes the apparel ideal for a variety of activities and body types.”

Variety and functionality are intrinsic to the aesthetic of the Active Athletic collection.

Providing garments for men and women, the new line is also being introduced into Roots 73 stores, the company’s diffusion brand, this spring.

Rylan Perry photographing Laurie as the sun sets over the Pacific The Source • 5

Taking a break at the Roots Lodge Café restaurant

From left to right: Tsung-Jung Yang, Melinda McDonald, Smile, and Matt Meng

LIGHTS, CAMERAS, CLOTHING AND COFFEE

Latte art

Celebrating the launch of the first Roots Lodge Café

M

embers of the Taiwanese media came out in full force to cover the festivities taking place at the Mitsukoshi Department Store in early December. Journalists from TV stations, newspapers, fashion and travel magazines gathered at the Roots store in the shopping complex in west Taipei for the official opening of the first Roots Lodge Café.

The Canadian-style coffee bar is situated in the Roots store, while the full-service restaurant of the same name is located just outside its doors.

Customers can grab a freshly brewed Second Cup coffee, muffin or scone on the go from the java spot located within the Roots store. Shoppers looking to give their feet a rest can enjoy a sit-down meal at the Roots Lodge Café restaurant. Found in

two glass pavilions in an outside patio area on the second floor of the Mitsukoshi Department Store, the large restaurant has approximately 50 tables. Open seven days a week from 11:00 a.m. until 10:00 p.m., the menu includes omelets, salads, pastas, risottos, and, of course, hot beverages from Second Cup. The collaboration between the two companies began after Mitsukoshi offered Roots an opportunity for expansion that would include a café and restaurant in two glass pavilions with an outdoor patio. Looking to incorporate another Canadian element into the Roots experience for Taiwanese shoppers, Melinda McDonald, Vice President of Wholesale and Business Development, contacted Second Cup to propose a joint initiative.

Canada’s largest specialty coffee

retailer jumped at the occasion to work with the apparel company.

“Partnering with Roots, one of Canada's top iconic brands, is an exciting opportunity,” says Jim Ragas, President of Second Cup International. “Roots consumers are an excellent demographic for our brand - young, affluent, well-educated and aspirant, ready to try new products and experiences.”

Celebrating the launch of the Roots Lodge Café with more than 50 journalists from different popular press outlets, special Roots guests included Melinda McDonald, Liz Doggett, Director of Wholesale Operations, and Matt Meng, Director of Roots Taiwan. A second Roots Lodge Café opened at the end of December at the Jen Ai Department Store in Taipei.

Famous Taiwanese singer Smile

LET’S GO OUTSIDE

Win a trip to the nation’s capital courtesy of Roots and Ottawa Tourism new contest.

In partnership with Ottawa Tourism, the ‘Let’s Go Outside’ contest encourages Canadians to enter for a chance to win a trip for two to Ottawa.

“We're excited to be working with Ottawa Tourism to promote the national capital region,” says James Connell, Vice President of E-commerce and

Skating on the Rideau Canal, the world’s longest rink

T

rue to its rich Canadian heritage, Roots has a soft spot for the nation’s capital and is now promoting it with a 6 • The Source

Marketing. “Roots wants to use this opportunity to encourage customers to get outside and be active this season by highlighting many of the winter activities Ottawa has to offer.”

There’s a lot to do when visiting Ottawa in the winter. From skating on the Rideau Canal, the world’s longest skateway, to attending Winterlude, the city’s annual winter festival, the capital hosts a wide variety of seasonal activities. Experience it all while enjoying the taste of a Beaver Tail, Ottawa’s famous pastry treat.

Entry forms for the contest

can be filled out online at www. ottawatourism.ca/roots or at all Roots stores in Canada, excluding Roots 73 locations. The contest runs from January 11 until February 14, with the draw on March 9. The trip will include transportation and three nights accommodation. Additional prizes include two $500 Roots gift cards and two sets of Roots hats and scarves.

This initiative follows similar Roots cross-promotions with other tourist boards in Canada over the past year, including British Columbia, Alberta, and Newfoundland and Labrador.

Issue 104 • Jan. - Feb. 2012

BUILDING SCHOOLS ONE SHIRT AT A TIME New Roots T-shirts raise funds and awareness for African education

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n an innovative three-way collaboration, Roots has teamed up with the Michael ‘Pinball’ Clemons Foundation (MPCF) and the Academy of Lions for the ‘This Shirt Built A School In Africa’ initiative. The project is dedicated to improving the lives of marginalized youth in Africa with much-needed educational opportunities. To raise funds, Roots produced specially designed T-shirts and is selling them online and at select Roots stores in Canada, donating net proceeds to the MPCF for the building of schools. Funds raised from the sale of every 500 Tshirts are sufficient to build one school.

Dubbing the day of the launch (Dec. 8) as ‘Build A School Day,’ the This Shirt initiative surpassed its goal of selling enough T-shirts to construct one school in Sierra Leone.

With online and in-store sales combined, a total of 548 T-shirts were sold the first day. To date, through sales and donations, the project has raised enough to build five schools.

This Shirt was initiated in 2010 by Dhani Oks, Director of the Academy of Lions. The academy is a gym located in Toronto whose non-profit division (The Academy of Lions Foundation)

For every 500 T-shirts sold, enough funds are raised to build a school

works with homeless, at-risk, street and urban youth from the community. His inspiration for This Shirt came after he learned that the MPCF was building 131 schools in seven countries in partnership with the Free The Children organization. As a charity dedicated to improving the lives of youth, Free the Children, along with the MPCF, has raised enough funds to build 80 schools to date. Dhani realized the potential of his project when he heard that it only cost $8,500 to build one school.

“I found this astonishing,” says Dhani. “Who would have thought that such little money could do so much for a commu-

nity and its future?”

Last spring, the Academy of Lions teamed up with Global Medic, a Canadian charity that provides emergency relief to those affected by natural disasters, after a devastating earthquake ravaged Japan. To raise funds for their relief efforts, the academy produced and sold ‘This Shirt Helped Japan’ T-shirts. Later, to help build infrastructures for underresourced communities in Peru, the academy raised funds by selling shirts that read ‘This Shirt Helped Peru.’

“I’ve always appreciated T-shirts as a powerful vehicle for communication,” says Dhani.

“Why not use it as a way to raise funds for a specific cause and communicate its message at the same time?”

After learning more about the MPCF and Free the Children, Dhani decided he wanted to help them with their work.

This past November, when Roots Co-Founders Michael Budman and Don Green heard about the This Shirt project, they offered to contribute to the effort. Agreeing to produce and sell the ‘This Shirt Built A School In Africa’ T-shirts, Roots became an integral part of the project.

By wearing the T-shirts, supporters are proudly promoting the cause, and raising awareness about youth education in Africa.

“I continue to be inspired by the amazing collection of people and organizations who have worked together on this project,” says Dhani. “I think that it really proves that people want to do great things, and if given a simple and fun way to do it, those things will happen.”

Retailing at $29.95, the T-shirts are 100% cotton and made entirely in Canada. They are available in both men and women’s styles and are offered in black, brown and dark midnight.

APPRECIATIVE CUSTOMERS Eager friends shop until they drop

W

ith demanding exam schedules and the pressure to meet project deadlines, many university students often suffer from stress.

As such, it’s not surprising that a group of freshmen at the University of Western Ontario jumped at the chance for some well-deserved retail therapy at Roots.

After first-year business student, Leanne Pollack, was given the opportunity to buy Roots products at a discounted price, she let her residence floormates in on the deal. To see who might be interested, she posted a message on Facebook, asking her peers to ‘like’ the post if they wanted to be included. Given the response, Leanne decided a trip Issue 104 • Jan. - Feb. 2012

to Roots in London, Ontario was in order.

Two hours after arriving at the store, Leanne and 14 friends racked up a bill of more than $2,000. The shopping spree was thanks to Leanne’s father, Howard Pollack, the Director of Purchasing and Facilities at Roots, who offered up his Family and Friends card.

“The employees made the check-out look like a breeze,” says Leanne. “The people who helped us demonstrated hospitality like no other Roots store I’ve ever been at.”

(Right) First-year business student Leanne Pollack with the final bill; (Left) University of Western Ontario students after the shopping spree The Source • 7

FINE PRINT

A selection of coverage of Roots in the media

REPRESENTING HER ROOTS

Rising star Sarah Gadon knows where to look for film fest apparel With director Jacob Tierny in Whistler

Here are some recent sightings of Roots in the popular media:

· Canadian Living: Jan. issue

Presents I-Envelope iPad Sleeve in scarlet sparkle and Women’s Beaconsfield Cardigan. · The Kit (Toronto Star): Dec. 22. Showcases the Baby Kate bag in red scarlet sparkle in their ‘Sparkle & Shine’ feature. · Toronto Star: Dec. 22. Features Roots Whigby Ornaments (Canadian Mountie) as a perfect gift under $20. · Toronto Star: Dec. 21. Roots Maple Syrup appears in The Style List. · National Post: Dec. 17. Highlights the Kensington Bag in ruby red in the Toronto section. · Globe and Mail: Dec. 17. Features two Roots winter toques, including the snowy fox pom-pom toque in Style section; and the Help Haiti Bracelet in Giving Back gift guide. · National Post: Dec. 10. The I-Envelope iPad Sleeve in scarlet sparkle leather featured in Weekend Post section. · Montreal Gazette: Dec. 8.

Cites Roots as a leading brand in Canadiana fashion. · Sweetspot.ca: Dec. 8. Features Roots Leather Brogue Booties. · Toronto Star: Dec. 6. Presents Roots Beaver Canoe Pendleton throw in Holiday Gift Guide. · Flare: Dec. 5. Roots low-heeled leather ankle boot wins title of Best in Shoe. · Toronto Star: Dec. 5 Showcases Roots Tic Tac Toe game set in Holiday Gift Guide. · People: Dec. 2. Captures singer/actor Joe Jonas loading up on holiday gifts from Roots. · Toronto Star: Nov. 29. Highlights Roots Cable Knit Scarf. · Toronto Star: Nov. 24. Features Roots Pocketbook bag in vintage leather and knit hat. · Now: Nov. 24. Roots Custom Award Jacket receives “Ultimate” title in Holiday Gift Guide. · Sweetspot.ca: Nov. 21. Spotlights Baby Kate bag in scarlet sparkle leather. · Hello! Canada: Nov. 21.

Praises Roots Raiders Satchel bag in tribe leather. · Organic Spa: Nov. Features Roots Cosmetic Bag in scarlet sparkle leather. · Globe and Mail: Nov. 19. Highlights Roots Sheepskin Motorcycle Boot. · Toronto Star: Nov. 18. Roots co-founder Michael Budman is quoted on the Toronto Blue Jays new re-branding.

8 • The Source

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hen the Whistler International Film Festival invited Canadian actress Sarah Gadon to be a juror, she turned to Roots to outfit her for the early December event.

Appreciating Sarah’s budding acting career and chic sense of style, Roots was delighted to work with her. Together, they selected a variety of items to wear at the festival. Sporting the Roots St. Moritz Jacket in black and Tall Sheepskin Motorcycle Boots, Sarah did Roots proud at the five-day event.

“I loved the coat as it was warm but light,” says Sarah.

“I'm petite, so I don't want to wear a 25-pound parka when I'm dashing around trying to catch movies. The leather also had a beautiful sheen which made going from a day of screenings to a cocktail party seamless.”

The actress’ appreciation for Roots increased after she visited its state-of-the-art leather factory in Toronto shortly before going to Whistler.

“It was amazing to see that Roots manages to do the production of its leather goods from start to finish under one roof,” says Sarah. “In the face of globalization and

Sarah, at age 4, sporting Roots

outsourcing, it was inspiring to see a company willing to invest in Canadian employment and quality control.”

Dancing since the age of 4, Sarah trained at The Martha Hicks School of Ballet and was a student at the Claude Watson School for the Performing Arts in Toronto. As a dedicated athlete, she grew up wearing Roots athletic apparel and praises the brand for its comfortable and functional merchandise.

Sarah, 24, is best known for her role as Emma Jung in David Cronenberg’s A Dangerous Method, a recently released film about how the intense relationship between Carl Jung and Sigmund Freud gave birth to psychoanalysis. Having worked with big names like Keira Knightley and Viggo Mortensen, Sarah also stars in Cronenberg’s upcoming film,

praised her for her sense of style and acting talents.

Vogue called Sarah “a revelation” and predicted exciting things from the promising actress.

As a jury member at the Whistler festival for the award for Best Canadian Feature, Sarah, along with award-winning actor and filmmaker Jacob Tierny (Good Neighbours, The Trotsky), and Canadian producer Shirley Vercruysse (Radiant City), selected the winner – Guy Maddin’s Keyhole.

Being a Toronto native, Sarah relates to the importance of Canadian filmmaking and its development.

“Of all my experiences with film festivals, Whistler was the most unique because of its focus on Canadian content,” says Sarah.

“It really showcased where Canadian filmmaking is at right now.”

Founded in Sarah wearing a creation by 2000, the festival Jason Wu at the 2011 TIFF is an annual celebraCostion of films from Canada mopolis, and around the world. with actor Robert Pattinson.

For more updates on Sarah, Recently, Sarah was feafollow her on Twitter @Sarahtured in Vogue magazine, which Gadon.

Sarah and Robert Pattinson in a scene from Cosmopolis Issue 104 • Jan. - Feb. 2012

THE BLUE AND WHITE OFF THE ICE

Roots hosts Toronto Maple Leafs as part of annual celebration of the holidays

F

or the fourth consecutive year, Roots Co-Founders Michael Budman and Don Green invited members of the Toronto Maple Leafs to ring in the holidays at the flagship store.

In mid-December, accompanied by their wives, girlfriends and children, the players and management took over the Bloor Street store for an evening of partying and private shopping.

Michael and Don gave all the players a customized small Banff Bag in Africa Tribe leather, embroidered with the Maple Leafs

crest. Each team member had his number stitched onto a personalized luggage tag to go with his bag. Maple Leaf Sports and Entertainment Chairman Larry Tanenbaum received an original Award Jacket.

Speaking on behalf of the Leafs, Larry and captain Dion Phaneuf expressed appreciation for the event and for what Roots represents to Canada.

Celebrating one of their best seasons so far in many years, the athletes sipped wines from Gretzky Estates and cocktails

mixed with Dan Aykroyd’s Crystal Head Vodka, while enjoying shrimp and oysters from Coastline Catering.

Two weeks later, during an interview with Bob McCown on Sportsnet’s Prime Time Sports, Maple Leaf President and General Manager Brian Burke referred to the event.

“We had a Christmas function at the Roots store on Bloor Street,” said Brian. “The Roots people are wonderful.”

True to form, Mr. Burke calls it as he sees it.

Assistant captain Phil Kessel trying on some leather shoes Leafs captain Dion Phaneuf with girlfriend actress Elisha Cuthbert

Roots Toronto Maple Leafs apparel

Left to Right: Michael Budman, Larry Tanenbaum, Dale Lastman, Don Green and John-Michael Liles Nikolai Kulemin and his son Alexei, show off their new bag

Cody Franson with girlfriend Mandy

Warming the bench (L to R): Jake Gardiner, Carl Gunnarsson, Tyler Bozak, Maureen Wilson and Jonas Gustavsson

Assistant captain Colby Armstrong with Roots Graphic Designer Sean Vicary Issue 104 • Jan. - Feb. 2012

Musicians serenading party guests at the Roots Bloor Street store

Brian Burke, President and General Manager of the Leafs The Source • 9

NEW & NOTEWORTHY A guide to just-launched Roots products 5” Frame Pouch, $48, 3” Frame Pouch, $28, Twilight leather collection

Mini Edie Bag - Twilight leather collection, $78

Small Grace Bag - Prince Leather, Black, $248

Zip Around Wallet - Prince Leather, Scarlet, $148 Charlotte Tote with heart tassel - Prince Leather, Scarlet, $168

Long Beach Tote - Prince Leather, Black, $348

Small Denyse Pouch, (left) Prince, Black and Scarlet, $38, Twilight, $48; (Right) display of medallion on reverse side

Small Colorado Bag, Prince, Black, $338

Global Briefcase, Prince, Black, $488

Edie Bag Prince Leather, Scarlet, $78

Prairie Backpack, $58 10 • The Source

Issue 104 • Jan. - Feb. 2012

AFTERNOON TRAINING

World famous pianist Lang Lang visits Roots

F

inding room for original self-expression in the world of classical music can be a challenging endeavor. Fortunately, fashion lends itself as a creative outlet. While in the midst of a residency with the Toronto Symphony Orchestra (TSO) in mid-November, pianist Lang Lang spent an afternoon relaxing and shopping at the Roots flagship store in downtown Toronto. The Chinese-born musician stocked up on Roots leather goods and sweats before returning to New York, where he currently lives.

Lang, 29, a classical musician with a rock star profile, accepted an invitation from friend Raymond Perkins, Director of Special Events at Roots, to take a break from his demanding schedule and experience a taste of life with the iconic Canadian brand. The visit lasted two hours and included shopping and a little yoga.

“Lang has a luminous personality,” says Raymond. “By

World famous pianist Lang Lang

chance, there was a yoga demonstration taking place at the store during his visit and he didn’t miss the opportunity to participate. He had a great time.”

Leaving Roots with a leather jacket, vest and a sweatsuit, not to mention a loose and limber post-yoga physique, Lang returned to Roy Thompson Hall, home of the TSO, ready for

HEALTH TIP #65

action. That night he performed the second of Beethoven’s concerti to glowing reviews.

The reason behind his Toronto trip highlights his accomplishments. Celebrating its 90th season in 2011, the TSO decided to mark the occasion by extending its hospitality to Lang for two weeks, allowing him to perform the entire cycle of Beethoven’s concerti, which is a technical feat. During his time with the TSO, he connected with Toronto’s youth through hosting workshops, seminars and performances at Roy Thompson Hall. As a young talent in the field, he is a role model for many aspiring classical musicians.

Lang is a star among stars.

His resume includes solo albums, singles on movie soundtracks, TV appearances and performances for numerous global heads of state including US President Barack Obama and Britain’s Queen Elizabeth II.

CHAMPIONING CANADIAN TOURISM

Roots launches Travel Alberta campaign with star-studded night in Beverly Hills Dan Aykroyd with Beverly Hills store Manager Nicole Redd, (left), and employee Debbie Jung

Jessi Cruickshank and Anthony Green

George Stroumboulopoulos with a Canadian Mountie

I

n early November, the Roots Beverly Hills store hosted a pre-holiday party to officially launch the Travel Alberta campaign. Guests sipped cocktails crafted with Dan Aykroyd’s Crystal Head Vodka and wine from Gretzky Estates.

Bruce Okabe, CEO of Travel Alberta, spoke at the soirée, sharing his appreciation for Roots for using Jasper and Banff National Parks as backdrops for the holiday season campaign. This marks the third partnership between Roots and a provincial tourism board, following similar initiaIssue 104 • Jan. - Feb. 2012

tives with British Columbia and Newfoundland and Labrador.

“These campaigns are a natural evolution of a truly Canadian brand,” says James Connell, Director of E-Commerce and Digital Marketing. “Showcasing the diverse beauty of our landscape inspires people to discover Canada.”

The Blackberry and Crystal Head Vodka-sponsored event drew many Canadian stars.

Famous guests included film director Norman Jewison, actor Dan Aykroyd, actresses Fran Drescher and Donna Dixon,

Director Norman Jewison, (right), and Michael Budman

musicians Robbie Robertson and Anthony Green, CBC host George Stroumboulopoulos, Jessi Cruickshank, singers The Canadian Tenors and of course, a few members of the Royal Canadian Mounted Police.

Easy ways to stay healthy

FUN WAYS TO STAY FIT THIS YEAR: Getting into shape can sometimes be challenging for those who can’t stand to exercise.

Are you put off by the gym? Does jogging bore you? Here are some fun, unconventional activities to help you stay fit this winter: Zumba: This aerobicsmeets-Latin-dance workout is increasingly popular and offered at most gyms. Zumba is a high-power routine that can burn 600-1,000 calories an hour. Who wants to run on a treadmill when you can achieve equal - if not better results by dancing?

Soul-Cycling: This exercise is a combination of stationary bikes, weights and resistance training integrated into one intensive cardio-anaerobic workout. The fact that it’s done to blues music sets this workout apart from others. If you want to burn serious calories, try this spinning class with a bit of soul.

Hula Hooping: In the world of cardio and abdominal workouts, exercising with hula-hoops has become a new trend. It can help you strengthen your core while improving your balance and coordination - perfect for anyone looking to spice up their exercise routine.

Urban Rebounder: This new trampoline workout is done strictly to techno music. Each exercise is a combination of small, repeated movements designed to work specific muscles. With no high jumping or intense acrobatic movements, it’s much easier on the joints than running.

Wii Fit: Want to skip your exercise routine and just play video games? Now you can do both. Wii Fit is a workout game designed for the Nintendo Wii console. It comes with a balance board that can measure your weight and allows you to track your fitness progress.

From activities like cycling to yoga, Wii Fit provides a variety of games to keep you entertained and in shape.

• Source: wellsphere.com The Source • 11

ENABLING POSITIVE CHANGE Roots and Cosmoda join forces to support inspiring young adults

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rue to what has now become an annual tradition, Roots and its licensee for watches, Cosmoda Corporation, have awarded scholarships to five inspiring young adults from across Canada to help with their continuing education and other activities. They were chosen for best exemplifying academic excellence, community involvement and volunteerism in 2011.

For six years now, the companies have joined forces to support agents of positive change in their life pursuits.

This past year, more than 2,000 students applied for the annual Roots Scholarship Program that awards a $1,000 scholarship and a selection of Roots merchandise to each winner.

Congratulations to the 2011 award winners (introduced below in alphabetical order): • Valeriya Edemskaya, 21, Russia-born and raised in Sooke, British Colombia, graduated from the University of Victoria with a degree in business.

Experiences from her childhood compelled her to become involved in her community. In Victoria, she has volunteered at the General Valeriya Edemskaya Hospital, the public library, Kids Help Phone and is a Big Sister to youth in her area.

• Elizabeth Horner, 20, is a Port Mouton, Nova Scotia native in her first year at Mount Allison University in New Brunswick.

A psychology major and fine arts minor, she has traveled the world as a volunteer art and English teacher.

Elizabeth Working in Horner communities in Guatemala, Malaysia, India, Thailand, New Zealand and inner-city Chicago, she focuses her energy on the education of

women and children.

• Andrew Martin, 18, of West Vancouver, is studying international business at the University of Victoria.

The first-year student won the Youth Community Enhancement Award for his fundraising Andrew efforts to support East Afri- Martin can education by sending rural Kenyans to secondary school.

• Jennifer Sparks, 28, from Sussex, New Brunswick is a first year psychology major at St. John’s Memorial University, Newfoundland. She volunteered in Thailand helping prostitutes seeking to leave the profession while teaching English to local girls. Jennifer sold crafts made by her Thai students at markets Jennifer Sparks in Australia

to raise money and awareness about human trafficking.

• Tanya Tran, 19, from Winnipeg, is pursuing a science degree in biology at Queen’s University in Kingston, Ontario.

She co-founded FAIRE (Fostering Awareness of International Rights for Everyone) to educate and engage her generation about the civil war and famine in Darfur in Eastern Africa. Currently, she’s working for Tanya Stand Canada Tran to promote the prevention of genocide and other crimes against humanity.

Roots and Cosmoda wish the five winners continuing success and look forward to hearing about their future endeavors.

If you wish to apply for the Roots Class of 2012 Scholarship Program, applications will be accepted until June 30.

ORGANIC HOME DECOR

Roots alumni Echo Leblanc Roy transforms leather dust bags into pillows

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he Customer Service team at Roots was recently taken by surprise when they received an unusual letter from a young woman in the Canadian Maritimes. A long-time customer had refashioned a Roots item into something entirely original and wanted to share it with the company. Initially designed to protect leather shoes and bags, dust bags can seemingly be used in other ways.

Having accumulated several Roots dust bags over the years, Echo LeBlanc Roy and her mother decided to transform them into pillowcases.

“We just came up with the idea,” says Echo, 27, who lives in Quispamsis, New Brunswick.

“It was a fun project that didn’t take very long.”

Echo sewed the pillowcases herself with her mother’s 50-year-old Singer sewing machine. The green Roots Genuine Leather logo stands out against the cream colour of the bags, making the pillows attractive 12 • The Source

Echo Leblanc Roy and mother Linda Leblanc showing off their homemade organic cotton pillows made from Roots dust bags

additions to her mother’s living room.

The dust bags are made out of organic cotton in India and are given to customers when they purchase leather products at Roots to protect them from

being damaged.

Echo, whose mother, Linda Leblanc, has a chemical sensitivity condition, praises Roots for its use of organic materials.

“Roots is one of the few companies that offers organic

clothing close enough to a composition my mother can actually wear,” says Echo.

As a former Assistant Manager of a Roots store, Echo is familiar with the brand’s culture and relates to the company’s commitment to the environment.

She wanted to show Roots how its dust bags could be recycled.

“It was such a neat and innovative idea,” says Echo. “I thought Roots would really love to hear about it.”

After managing the Roots store in Saint John for nearly three years until early 2011, Echo recalls fondly how friendly the staff was.

“It was one of my favourite jobs,” says Echo, who began working in retail at age 16. “Everyone knew my name within the first week.”

Echo’s letter had many of the staff at Roots complimenting her hand-made pillows but more notably, it was her flare for creative recycling that attracted most of the attention.

Issue 104 • Jan. - Feb. 2012

RED RIBBON, BLACK TIE AND A LITTLE GREEN

Roots hosts members of Toronto community to raise money for AIDS research

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estled in the heart of Toronto, the Roots Bloor Street store closed its doors to the public in order to transform itself into an elegant dining venue for an evening fundraiser in late November.

For the ninth consecutive year, Roots participated in the annual philanthropic event Bloor Street Entertains, which raises money for The Canadian Foundation for AIDS Research (CANFAR).

Established in 1987, CANFAR is the only independent Canadian charity dedicated to eradicating AIDS through funding research. Bloor Street Entertains is an important fundraising event. Generating more than four million dollars since its inauguration, it celebrated its 15th anniversary in November.

Alongside its high fashion neighbours Gucci, Hugo Boss, Tiffany & Co., and many others, Roots invited prominent members of the Toronto community for a black tie dinner to raise money and awareness.

Chef Trevor Wilkinson curated the gastronomic element, which was comprised of a multi-course meal paired with wines from the Niagara Region’s Wayne Gretzky Estates, and florist Fiori Floral creating the dinning room design.

“I wanted to compliment the

décor of Roots,” says Lidia Taconelli, owner of Fiori Florists. “Centrepieces of little trees and moss and tea lights wrapped in birch bark capture the organic and natural ambience of the store.”

Vocalist Alanna Bridgewater performed for guests, who included Roots CoFounder Michael Budman and his wife Diane Bald; President of St. Joseph Media, Douglas Knight, and Shelley Ambrose, Publisher of The Walrus.

A creation by Chef Trevor Wilkinson

Dining at the Roots Bloor Street store to raise funds for CANFAR

A MASCOT WITH PERSONALITY Buddy the Beaver receives praise for jobs well done

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fter a stellar performance as Roots mascot Buddy the Beaver, store employee Cayenne Maki is eager for her next such assignment. It’s a perfect match as both have a friendly, jovial character.

Last fall, Cayenne, 17, a member of the Roots retail team in Barrie, Ontario, dressed up as Buddy at the Annual Great Canadian Beaver Race and Festival to raise funds for deserving charities and organizations.

Handing out Roots reusable bags and giving away discount coupons, Cayenne/Buddy proved popular among children and race contestants.

Buddy has a storied history as the Roots mascot. He first

Issue 104 • Jan. - Feb. 2012

Alanna Bridgewater, (left), Shelley Ambrose

burst on the scene in 1980 at the opening event of a Roots Beaver Athletics store in Toronto. When it came to naming him, Roots Co-Founders Michael Budman and Don Green thought of deriving his name from Michael’s surname. Predating the now widespread use of mascots by professional sports teams, Buddy quickly became popular at Roots events.

Since his debut, Buddy has participated in numerous fundraisers and store openings around the country. He joined the Roots team at the British Columbia Children’s Hospital’s Child Run three years in a row, starting in 1997, while posing in photos with children, parents

and dogs alike. Buddy has also made many appearances at various Roots stores on weekends handing out balloons and smiles to customers.

Most memorably, he attended the 2002 Winter Olympics in Salt Lake City, Utah where he represented not only Roots but all of Canada.

“Buddy has been a great representative for Roots,” says Lyn Fran-

kel, Brand Ambassador. “He’s always shown himself to be cheerful and full of good humor, putting smiles on the faces of everyone he meets.”

Buddy was certainly the centre of attention at the festival in Barrie. The next time he is called upon to make a public appearance, there’s a good chance Cayenne will be leading the way in the guise of one of the country’s most popular beavers.

Who knows where Buddy will pop up next?

The Source • 13

CELEBRATING 60 YEARS OF HNIC

The CBC orders specially designed Roots apparel for benchmark anniversary

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ith its creative in-house design capabilities and stateof-the-art leather factory in Toronto, Roots has long produced custom apparel and leather products to meet the needs of any business.

As part of its ongoing partnership with the Canadian Broadcasting Corporation (CBC), Roots recently designed custommade Hockey Night in Canada (HNIC) apparel to be sold at the CBC stores in Toronto, Montreal and Vancouver and online. Roots classic fleece hoodies are available in black and are stamped with the current HNIC logo.

The tees are available in grey and feature the vintage logo.

In addition, Roots designed quality custom leather jackets made especially for CBC executives and a line of custom-made tees for staff and crewmembers working on George Stroumboulopoulos Tonight. The host of CBC’s popular late-night talk show is also a friend of Roots.

custom merchandise. Today, the CBC plans to expand their product line with Roots and is excited for future endeavours.

“The CBC and Hockey Night in Canada are thrilled to have joined forces with Roots as a complementary iconic Canadian brand to develop a line of quality HNIC apparel and accessories sold through cbcshop.ca,” says Maureen Murphy, Senior Manager of Licensing and Product Development at CBC. “With 2012 being the 60th anniversary of television broadcasts for

Customized apparel sold in stores and online

All of the Roots apparel for the CBC is made in Canada.

The relationship between Roots and the CBC dates back to 2005, when the two companies first began working together on

Hockey Night in Canada, we hope to expand our partnership with Roots in celebration of this historic milestone.”

The apparel is available for purchase online and in-store.

GREEN TIP #68 Easy ways to help the environment

A GREENER NEW YEAR: Cleaning products can leave toxins behind making your home a health hazard. For an inexpensive, greener solution, try these do-it-yourself tips for natural cleaning: • Use ingredients like white vinegar, lemon juice, salt and baking soda to create natural cleaning products. With a little bit of elbow grease, these homemade solutions can clean almost anything.

• Vinegar and salt mixed together make an effective scrub to cut grease. For a fresh scent, add a hint of lemon juice - another useful ingredient when combating grease.

• Make laundry stains disappear by hand-washing clothes in vinegar and water mixed in equal amounts.

• Eliminate carpet odour by sprinkling baking soda on a rug. Let it stand for an hour or overnight, then sweep and vacuum.

• Make an all-purpose cleaner by adding four teaspoons of baking soda into a spray bottle with one quart of warm water.

You can substitute half a cup of white vinegar for baking soda.

• Source: thegreenguide.com

DÉJÀ VU

A voyage back in time to a vintage Roots moment from the 1980s

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Members of the Kayapò tribe with Sting and Don Green in Toronto 14 • The Source

n May 1989, shortly after the Rainforest Foundation was created, its founder Sting hosted a Roots-sponsored fundraiser at Toronto’s Four Seasons Hotel. Originally, the organization was solely dedicated to raising awareness for the protection of the Amazon rainforest in South America. Its first major initiative focused on helping the indigenous Kayapò tribe protect their endangered lands in the Brazilian Amazon.

At the Toronto event, tribe members accompanied Sting, all of whom wore specially designed Award Jackets that Roots had

made for them for the occasion.

The Kayapò shared their culture with guests and recited a traditional prayer; Sting spoke about the issues surrounding deforestation in the Amazon and Roots Co-Founder Don Green voiced the company’s support for the cause.

Today, the Rainforest Foundation works with indigenous populations to secure land rights, influence laws and policies, and build strong community leadership in more than 20 countries throughout Africa, Asia, Central America and South America.

Issue 104 • Jan. - Feb. 2012

BEST HE’S EVER HAD

Canadian rap star shows his stage presence on Saturday Night Live

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ou know you’ve made it big when you’re invited to appear on NBC’s venerable Saturday Night Live. Canadian recording artist and friend of Roots Drake entertained the live SNL audience, both musically and theatrically, in mid-October.

Performing the hits “Headlines” and “Make Me Proud” from his recently-released album Take Care, Drake, 25, followed in the tradition of musicians and singers appearing on SNL. However, due to proven acting abilities, he also starred in a comedic digital short alongside SNL cast member Andy Samberg and

in the Weekend Update sketch with Jay Pharoah.

For the show’s finale, the Toronto-born rapper wore a custom Roots Gretkzy Award Jacket in red, a sample of the outerwear produced for his clothing label October’s Very Own. In coordination with the album release, Drake launched the new jackets for retail in Toronto and New York stores.

Visiting the Roots factory several times over the past year, Drake and his brand manager, Oliver El-Khatib, played a role in the design for the new products. Made from 42-ounce

virgin wool and organic buffalo hide, available in red and black, the jackets are embellished with intricate cresting, special Swiss zippers, and embroidered with lyrics from Take Care.

“Drake demands the best,” says Michael Budman, Roots Co-Founder. “He is doing great things for Canada and we are here to support him.”

• You can see Drake’s SNL performance on YouTube Drake sported his new Roots-designed jacket on SNL

GUESS WHO DROPPED IN...

Taking attendance of special guests at Roots

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elebrities have long made a point of shopping at and developing friendly ties with Roots. Here are the latest sightings of prominent figures in entertainment and sports who recently visited Roots stores, the head office, factory or were seen wearing Roots.

• Vancouver, BC – In late December, NHL coach Pat Quinn visited the Robson store to pick up some basic hoodies and a Vancouver Canunks hoody.

• Vancouver, BC – HGTV’s

Bryan Baeumler dropped into the Robson store to buy a couple of toques.

• Bloor Street, Toronto – Singer/songwriter Joe Jonas stopped by the city’s flagship store while in town promoting his debut solo album.

• Burbank, California – Pretty Little Liars stars Lucy Hale and Ian Harding donned their Roots sweatpants on the set of their TV show.

• Vancouver, BC – Comic Dimitri Martin tried out jackets at the Robson store in early January.

Dimitri Martin

Pat Quinn

Joe Jonas

Bryan Baeumler Issue 104 • Jan. - Feb. 2012

Lucy Hale, (right), and Ian Harding The Source • 15

Sofia Belova, 10 months, Oakville, ON

Brandon Lipton Fullerton, 11 months, Toronto

SPEAK TO MY AGENT The littlest customers show their Roots

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e often receive unsolicited photos from people eager to show us pictures of their children, cousins, grandchildren, or even pets, wearing Roots.

Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. While we can’t promise that, we are happy to publish them in The Source.

Over the years, Speak To My Agent has become one of the

most popular items in The Source.

Everyone is welcome to submit their favourite shots to be considered for publication.

Please send your pictures to photogallery@roots.com.

Be sure to include the name and age of each child or pet in the photo, where it was taken, place of residence and a sentence stating that you agree for the photos to be used in The Source.

Alexander Bishop, 6 weeks, Rockwood, ON

Jackson McIntyre, 16 months, Orillia, ON

Ashley LapointeMorency, 5 1/2 years, Orleans, ON

Alexander Bishop, 6 weeks, Rockwood, ON 16 • The Source

Issue 104 • Jan. - Feb. 2012

MUSICAL ROOTS

This time around, we spotlight Canadian singer-songwriter Kathleen Edwards

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ince her debut record in 2003, Kathleen Edwards has always been known for writing songs about real-life characters other than herself.

But her just-released fourth album called Voyageur is a compilation of intimate songs reflecting a new direction for the 33-year-old performer.

Voyageur is largely made up of first-person narratives and an engaging new sound. Also making this album different from her previous ones is that she invited other artists like Norah Jones, John Roderick and Phil Cook to join in on the writing process.

“I knew that laying the foundation for this record would start with the songs,” says Edwards. “For the first time, I was open to the idea of co-writing, and what had previously been an intensely private process became a challenge to see what would happen with an open mind to a different approach.”

Produced by Justin Vernon, the front man of Bon Iver and Edwards’ boyfriend, Voyageur charts the trauma and challenges of marital discord, personal reflection, and new romance. For Edwards, the album resonates on multiple levels, including its title, Voyageur.

“The album was a journey about change and one of the hardest things I’ve ever done,”

ness setting and learned how to play guitar. She also spent time in South Korea and Switzerland, traveling with her parents, who were foreign diplomats. While overseas with her family, Edwards discovered her brother’s record collection.

“A lot of my music came from what he was listening to,” she says.

“He was really into Neil Young, Bob Dylan, The Band and he bought me my first record, a Tom Petty album.”

After graduFour-time Juno nominee Kathleen Edwards ating from high she says. “As a teenager, I spent school, instead of going on to a lot of time canoe-tripping, and university Edwards decided to on my last long trip, our camp pursue her passion for music and group was known as Voyageurs. began playing in local clubs.

So I realized that’s totally my “I probably got into it durlife: I was a voyageur then, and ing my last two years of high I’m a voyageur now. Plus, it has school,” she says. “Ani DiFrana nice Canadian ring to it.” co was a big influence. I'd try to Born in Ottawa, Edwards learn her guitar parts by ear, that spent many summers at camp in very percussive style.”

Algonquin Park where she deIn 1999, Edwards began veloped a passion for the wilder- writing her own songs. She

recorded a six-song album entitled Building 55, and embarked on a Canadian tour, traveling across the country in her suburban truck. Booking her own shows, Edwards made just enough gas money to take her from place to place.

In 2004, she released her second album, Back to Me, which earned Edwards a Juno nomination for Songwriter and Adult Alternative Album of the Year. It was produced by guitarist and ex-husband Colin Cripps, a member of the Jim Cuddy Band.

After several albums, Edwards sought a new sound.

“My music wasn’t reflecting all the colours of my personality as well as it should,” she says. “I’ve done the roots-rock, Americana thing, and it wasn’t interesting anymore.”

Her new CD, Voyageur, marks a positive transformation in Edwards’ musical evolution amid expectations that it may gain her mainstream success.

Listen to Edwards’ music on Roots Radio and support her on her current North American tour, coming soon to a city near you.

• For more information, visit http://www.kathleenedwards. org.

– Davin Bujalski

CHEF’S CORNER

Roots-friendly recipes for a healthy diet and to bring pleasure to your palate

Zucchini with Tomatoes and Fresh Basil: A colourful, delicious and speedy side dish perfect for completing a warm winter plate. Try using cherry heirloom tomatoes for a gourmet touch.

Preparation time: 10 minutes Cook time: 15 minutes Serves: 6

Ingredients Olive oil 1 onion, chopped 3 zucchini, cut in half then into Issue 104 • Jan. - Feb. 2012

large chunks 3 ripe tomatoes, cut into eights Salt and pepper to taste 1 bunch of fresh basil

the vegetables are tender. Add the basil leaves before serving.

• Source: The Food Network’s Chef Michael Smith

Preparation: Heat a large skillet over medium high heat adding enough olive oil to lightly coat the bottom.

Add the chopped onion and sauté until golden.

Add the zucchini and tomatoes and season with salt and pepper.

Continue sautéing until The Source • 17

Made just for you, designed in Vancouver

ROOTS ACTIVE ATHLETICS

18 • The Source

Issue 104 • Jan. - Feb. 2012