Mar / April 2012

A window into the world of Roots

Issue 105 • March/April 2012

CHARTING NEW WATERS

Omer Stringer

Reviving Beaver Canoe in a fresh way, Roots reinforces its connection with the great Canadian outdoors

Peter Vooys, Outdoorsman Issue 105 • March - April 2012

The Source • 1

I N S I D E ISSUE105 ROOTS VILLAGE PROJECT The new Roots community initiative officially launches

SAFETY FIRST ThinkFirst Canada continues to promote physical health FASHION BLOGGERS Notable Toronto fashionistas enjoy a private sneak peek of Roots merchandise ROOTS HOME IN TAIWAN A new flagship store opening brings Roots Home to Taipei A YEAR OF MILESTONES Mont Tremblant manager Carolyne Dupras celebrates 15 years with Roots DONATING INVENTORY Staff and friends of Roots bring company clothing to children in need worldwide

Departments FINE PRINT GREAT MOMENTS IN RETAIL GREEN TIP GUESS WHO DROPPED IN HEALTH TIP NEW & NOTEWORTHY ON THE MOVE SPEAK TO MY AGENT STAYING POWER

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns AMANDA LAI STEPHANIE LIPTON SHAYLA SCHIPPER The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com Letters may be edited for length and clarity.

Each issue of The Source is also available as a blog on the Roots website at www. thesource.roots.com and on Facebook at www.facebook.com/rootsthesource.

2 • The Source

Rocking the catwalk in Aspen

BETTER MUS’ COME Roots invites director Storm Saulter to celebrate the Canadian premiere of his film

SPECIAL DELIVERY A selection of correspondence from the world of Roots SUPPORTING THE CAUSE We extend our sincere thanks to Roots for your contribution to the Canadian Cosmetic, Toiletry and Fragrance Association Foundation’s annual fundraiser, the Mirror Ball gala in Toronto.

Valued donors, sponsors, supporters and patrons raised more than $450,000 to support the psycho-social needs of Canadian women with cancer.

We appreciate and value your support for the important resource the Foundation’s free programs and services provide to those faced with the challenges of cancer and its treatment.

Allan Lever CCTFA Foundation, Toronto SIZE MATTERS I’ve been a customer and lover of Roots for more than 20 years.

I’ve always experienced great customer service but I feel like I need to let you know how truly awesome you guys are.

In December, I bought the Cape Breton cardi. After a few wears, I realized that the sleeve length was too short, but due to the holidays, I didn’t get a chance to deal with it.

The other day, I went to your Metrotown store to get the cardi switched. The manager I dealt with was great and I am now quite happy in my new size.

Dilani Andrews Maple Ridge, BC UNITED IN AID On behalf of the Foresters insur-

ance company, I’d like to thank you for your donation to our fundraiser. We hosted a very successful Silent Auction and Fun Fair for the United Way that would not have been possible without your help.

In previous years, Foresters has helped the United Way fund their more than 200 community health and social service agencies in Toronto. With your help, to date we have raised $28,000 and we are still in the process of wrapping up our campaign.

We at Foresters are continually inspired by the dedication and generosity of donors like Roots who answer the call to give again and again.

Katharine Rounthwaite Foresters, Toronto DELIVERING THE GOODS My fiancée and I recently visited your store in Park City, Utah where she fell in love with the Laurentian long down coat but didn’t purchase it. After immediately regretting her decision, we had it shipped from Park City to us in Maryland where we live.

But as it didn’t fit, we contacted the folks in Park City who kindly located a smaller size at your Birmingham, MI store. We shipped the original coat there, and they sent the smaller size to us. We could not help but feel taken care of in the best way possible throughout the whole process.

In this day and age, top level

customer service is something too often neglected. But everybody at Roots was extremely gracious to us. You have definitely earned our loyalty and we look forward to shopping at Roots again.

Matt Burke Takoma Park, MD ALL SMILES We’d like to thank you for the wonderful experience you gave our daughter Lisa when you chose her for the varsity ad campaign this past year. It was a thrill for her and her family.

How exciting for a girl from Northern Ontario to be forever connected to the Roots Family.

Lisa described her experience with Roots just as we expected: first class, generous, fun and professional. We have always been huge fans of your company and will continue to be some of your most devoted customers.

We just wanted to let you know that Roots made a positive and lasting impression on our daughter, and we can’t thank you enough. It was definitely one of the highlights of 2011 for us.

Jim and Cynthia Hysen Sudbury, Ontario

EXPRESS YOURSELF

We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source.

Please send your submissions to photogallery@roots.com Issue 105 • March - April 2012

BEAVER CANOE REACHES NEW SHORES

Roots enhances the historic brand with new collection, staying true to Beaver Canoe’s outdoors heritage and original inspiration of Omer Stringer. By STEPHANIE LIPTON

Michael and Omer Stringer take part in Canoe Day in Toronto in 1987

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Don Green to move to Canada and start Roots.

Omer would also figure in Don and Michael’s future in a way they could never have imagined while at Tamakwa. His canoeing prowess was the inspiration behind Roots’ involvement in creating Beaver Canoe 30 years ago – a brand that today is enjoying a major resurgence.

“Beaver Canoe is for the urban tripper,” says Michael.

“Everything essential for a canoe trip is proving useful in the city.

We live in a mobile society.

Backpacks, sturdy boots, and quality inner and outerwear are necessary in order to be prepared for an entire day, to be ready to face anything. There’s been a revival in people’s interest for quality products from heritage brands, apparel that is authentic and unique, and Beaver Canoe is just that.”

This spring, Roots is introducing a new and expanded Beaver Canoe collection. Designed for men, women and children with adventurous spirits, the line uses earthy, natural materials and includes items such as the Pathfinder and Portage shorts, Camp and Baseball shirts, Omer in one of his handcrafted canoes, with and of course, a vaDon, (left), and Michael in foreground in 1983 riety of variations on

n Canadian mythology, the canoe has a hallowed place.

With its historical links to the country’s wilderness, First Nations and early explorers, along with being an environmentally friendly mode of transportation and a staple of summer camp lore, the canoe is one of Canada's treasured icons.

As with Canada, the canoe played an important role in the history of Roots. For two Detroit teenagers attending Camp Tamakwa in the late 1950s/early 1960s, canoe trips contributed greatly to their discovery of nature, especially Ontario’s Algonquin Park. Their passion for canoeing and the bush grew in no small part thanks to legendary outdoorsman and master canoeist Omer Stringer, CoFounder of Tamakwa. Their time at Tamakwa would ultimately help lead Michael Budman and

Issue 105 • March - April 2012

Peter Vooys stands tall in Algonquin Park, Beaver Canoe’s most natural setting

the classic sweatshirts and pants.

“Beaver Canoe brings Roots deeper into the fabric of Canadian history,” says Peter Vooys, Camp Tamakwa staff member, outdoorsman and the face of Beaver Canoe. “It enhances Roots by expanding its heritage. Beaver Canoe draws on historical inspiration from the various people involved with the establishment and development of a young Canada. Beaver Canoe is the brand of adventure.

Solid and time-tested by the true explorers.”

As a brand, Beaver Canoe is a modern classic, with an engaging back-story of great personal significance for those involved with its birth. For many, to see its revival is meaningful. It’s far

more than just an aesthetically pleasing logo. Beaver Canoe is a manifestation of Omer Stringer’s talents and passions.

“I admired Omer immensely,” says Michael, a celebrated canoe instructor at Tamakwa during the mid-1960s. “He had a genuinely original way of looking at the world and living Continued on next page Beaver Canoe vests from the 1980s

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Continued from previous page

in nature. He taught me the skill of canoeing which changed my life. Beaver Canoe is, and will always be, meaningful to me on a variety of levels. It feels great to see the enthusiasm with which the brand is being embraced today.”

The story of Beaver Canoe began more than 30 years ago.

In 1980, Vic Norris and Dave Bale, with silent partner Howard Perlmutter, became coowners of Camp Tamakwa. For the previous 45 years, Tamakwa had used canvas-covered cedar strips, provided by the “Cadillac” of canoes, Chestnut Canoes.

The New Brunswick-based manufacturer faced bankruptcy and prepared to shut its doors.

Unable to find another supplier of quality canoes, the owners devised a creative solution to their quandary; they would construct their own canoes.

“We knew no one better to approach than Tamakwa’s Co-Founder, our mentor, Omer Stringer,” says Dave Bale. “He was a master canoeist and an exceptionally skilled craftsman.

At the time, he was building his own canoes and uniquely styled cherry wood paddles. We approached Omer about teaching our staff about canoe building during the camp’s off-season.

He was happy to oblige. All that lacked was a production space.”

Upon learning of Tamakwa’s need, camp alumni Michael and Don offered Vic and Dave some unused space in the Roots factory. In the winter of 1982, Omer and his team began making canoes, commencing a RootsTamakwa partnership.

Once the entrepreneurial

Though inspired by the outdoors, Beaver Canoe looks good anywhere 4 • The Source

co-owner Howard, managed “With a focus on rustic spirit took hold, Tamakwa and Beaver Canoe. Due to divergluxury, Beaver Canoe gives Roots decided to create a brand ing professional philosophies, the designers an opportunity to together and immortalized the Roots opted to sell its half of the pioneer new areas for Roots,” Omer stylized canoes. The aptly company to Lloyd, who ran the says Syd. “Using the brand for named Beaver Canoe incorpobrand until early 1992. aesthetic exploration, Roots rates two prominent symbols in Though purchasing back the opens itself to new customers. It Canadian history while comBeaver Canoe brand in the midis the perfect partnership.” bining elements from the two 1990s, Roots waited until the Both inspired by Algonquin contributing establishments. right moment to re-introduce it Park, the subtle difference beThey contracted Richard into select retail stores. In winter tween Beaver Canoe and Roots Male, a now retired graphic 2010, Roots reflects the complimentary yet designer, to decided to distinct aspects of Canadian hiscreate the sell a Beaver tory – the canoe and the cabin, Beaver Canoe Canoe hoody the camping trip and the cottage logo. Inspired to gauge mar- getaway. by early ket interest in “Roots and Beaver Canoe Canadian 20th the heritage represent great quality and integcentury debrand. The rity in fabrication,” says Stephasigns and the sweatshirts, nie. “Beaver Canoe includes Algonquin’s available in special pieces that are trimmed art and culture, Roots green with leather or have different he designed and canoe fastenings. However, similar to a picturesque red, flew off their history, they are collecdiamond emthe shelves, tions that come from the same blem. Osteninspiring place but travel different yet sibly carved the Roots parallel courses. Beaver Canoe from a wood design team compliments the Roots aesthetic foundation, the to expand the and works within its line. You logo features Roots model Rachelle Goulding collection in can easily pair a Beaver Canoe the symbol months that followed. hoody with a Roots bag or a of Roots and Tamakwa – and “We’ve established Beaver Roots shirt with a Beaver Canoe the namesake of the brand – a Canoe to be a more rugged woven pant.” beaver. Edged by a natural brand, inspiring and encouragIn addition, the Beaver patterning, the rustic font reads ing travel and exploration in the Canoe collection includes a “BEAVER CANOE, built by great Canadian outdoors,” says developing line of accessories.

Omer Stringer, Beaver Canoe Stephanie Holden, Creative Baseball and Waxed Field caps, Company, Algonquin Park, Director for Roots. “Beaver Cabandanas, socks and daypacks Canada”. noe is about getting outside and will be introduced into select Manufacturing six canoes enjoying the wilderness, be it retail stores starting in April. that year, which still remain with canoeing, camping, snowDue to the tremendous cusa part of the Tamakwan fleet shoeing, portaging, hiking, or tomer demand for Beaver Canoe today, Omer and his team conwalking. It enhances the Roots products, Roots plans to continued to build more canoes, but aesthetic through its focus on tinue developing its rustic luxury for general retail. Each canoe outdoor adventure. Supporting sub-brand. The commitment to a deck included a brass nameplate the Roots brand, yet maintaingrowing product line under the embossed with the diamond ing its own identity as a distinct brand’s umbrella may one day emblem and was finished with a lead to a revival in standalone canvas decal featuring a stylized entity.”

Working with Stephanie and Beaver Canoe stores. Michael horizontal version of the logo on says in the future he would love both sides at the hull’s midpoint. her team, Syd Beder, Product Development Coordinator for to see a return to canoe manufacIn 1983, Roots added Roots, appreciates how the subturing, bringing Beaver Canoe branded accessories and apparel brand enables a creative growth. back to its roots. to the Beaver Canoe repertoire.

Canoe building and marketing proved a costly and complex endeavor, forcing Beaver Canoe to reassess its business direction. The company decided to concentrate instead on producing sweatshirts and T-shirts. With 19 retail locations across the counOmer shows Standing the test of how it’s try, including a flagship store time: Peter does an done in Toronto’s Hazelton Lanes, old Omer trick Beaver Canoe fashion items had become a must-have for campers and city-slickers alike.

Together with Roots, Lloyd Perlmutter, son of Tamakwa Issue 105 • March - April 2012

Sheldon Shannon, yoga instructor

Brent Bishop, personal trainer

STYLING FOR CHANGE

Karen Jull, children’s yoga instructor

Grethe Liverud, yoga instructor

The Roots Village Project celebrates launch with fashionable event in Toronto

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n mid-February, the Roots flagship store in Toronto buzzed with excitement as members of the Roots Village Project took part in an evening of fun, fashion and photography. Representatives of the city’s wellness community were styled in pieces from the newly launched Active Athletics collection and captured in a photobooth style shoot by professional photographers for the Roots Facebook page.

Laurie Campbell, Director of Health and Wellness, is the driving force behind the Village Project. As a yoga practitioner for the past 13 years, Laurie channels its tenants of spiritual awareness, community, and physical wellness into the Village Project through various programs and initiatives targeted at at-risk urban youth in Toronto.

Inspired by the Nigerian proverb, “It takes a village to raise a child,” the Village Project brings together 50 local health and wellness practitioners, yoga instructors, personal trainers, dancers, art therapists, food-

Anne Theriault, administration Roots Yoga Studio Issue 105 • March - April 2012

ies, nutritionists and eco-savvy entrepreneurs. United by the common goal of bettering their community through education and activity, the Village Project Ambassadors have been divided into five teams and matched with youth participants. The Village Project has teamed up with the Academy of Lions Foundation, a not-for-profit that aims to eliminate barriers to health, fitness and nutrition. Through exercise and skill building, the program fosters a sense of community and self-empowerment.

“I wanted to create an initiative that had integrity behind it,” says Laurie. “People who go into athletics as a career usually had someone supporting them from the beginning and due to this, understand the importance of leadership and mentoring. The best way to support youth is to interact with them in an environment where self-esteem can be built.”

Grethe Liverud, Roots Yoga Studio teacher, became involved with the project as a way to contribute to the community-at-

Justin Haley, yoga instructor

large by sharing her enthusiasm and knowledge of yoga with youth that may not be exposed to the practice.

“It’s a dynamic, organic program that grants you the opportunity to become both a brand ambassador and a youth mentor,” says Grethe.

Laurie and her team viewed the gathering of like-minded individuals as an ideal opportunity to display the cornerstone of Roots clothing: athletic wear.

The new Active Athletics line has been integrated into the project. Each ambassador has been outfitted with a selection of pieces and asked to share feedback about fit, functionality, comfort and aesthetic appeal.

“The style aspect is part of the project because it’s important to get the clothing on people who matter,” says Laurie. “Our ambassadors are out there in the community and build brand awareness through word of mouth.”

For the style launch event, stylists from the Visual Department drew upon key pieces from

the Active Athletics collection for each Village mentor and created looks which were captured in a photo booth-type shoot.

Hair stylists from John Steinberg and make-up artists from GEE Beauty helped make the ambassadors camera-ready. Roots gifted each mentor with the essentials for going about their health-conscious and physically active lifestyles.

Through social media, both the Active Athletics line and the mentorship program get exposure. The youth participants are encouraged to network and connect with their mentors through an online community via Facebook. The photo-booth images from the style event are available on the Roots Facebook page and link visitors to the main Village Project website.

Since late February, two dollars from each item sold from the Roots Active Athletics Collection go to support the Roots Village Project.

• For more information on the Roots Village Project, visit www. roots.com/rootsvillageproject

Allan Bekerman, owner of iQFood Co.

Brooke Tantzi, creator of Dancing With Life

The Source • 5

TAKING ROOTS BY STORM

Better Mus’ Come celebrates its Canadian premiere

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Photos: Ryan Singh

aring to dive into one of the darker moments of Jamaica’s storied history, filmmaker Storm Saulter explores the conflict behind the 1978 Green Bay Massacre in his film Better Mus’ Come. The director, accompanied by his lead actor Sheldon Shepherd, visited Toronto in early February for the movie’s Canadian debut. Roots Co-Founders Michael Budman and Don Green invited Storm to publicly exhibit photographs and posters from the film over cocktails and Jamaican cuisine at the Bloor Street store. The evening event gave the director an opportunity to interact with fans and film enthusiasts in a casual, intimate setting.

“I have been connected to Roots for many years,” says Storm, 28. “The Budmans and the Greens have been coming to my hometown of Negril for quite some time now and I shot a campaign for the company a

couple years back. Since Toronto we’re still trying is Roots’ town, it seemed only to figure out as a natural we would get together young at the store to listen to some reggae, eat some great food, and celebrate the Canadian premier of the film that examines the roots of Jamaican contemporary history.”

The North American debut headlined the opening weekend for the Black History Month film screenings at the TIFF Bell Lightbox in downtown Toronto. The venue also hosted the Caribbean Tales Youth Film Festival, giving Toronto-based Caribbean youth a chance to view a variety of stories from across the islands.

“This year, Jamaica celebrates 50 years of independence,” says Storm.

“There are many Better Mus’ Come director Storm things about our Saulter and Nadine Spencer personal identity that

Posing with a movie poster, Delrose Miller Brown, (left), and Jenine Gregory

Roots Business-to-Business guru David Jackson with author Mary Jennifer Payne

country. This film is about analyzing some of the darker elements in our history by examining the connection between politics and gang warfare. Basically, we are looking back at ourselves, unafraid to tell our own story from the inside out, which is something unique.”

Winning awards at Caribbean film festivals in Trinidad and Tobago and in the Bahamas, Better Mus’ Come (2010) is a noteworthy cinematic piece. Storm, a celebrated writer, photographer, editor, director and cinematographer, held two screenings of his film before departing for L.A. and New York for further premieres.

The film’s star Sheldon Shepherd, (right), with Roxanne Wright

STYLE FOR THE SLOPES

Roots showcases upcoming winter collection in Aspen Après-ski style à la Roots

6 • The Source

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ow in its third year, the annual Aspen Fashion Week features noteworthy ski designs at high altitudes. Showcasing upcoming collections from outerwear, technical and après-ski designers, this fourday outdoor style fest is unique in the catwalk community. To the delight of all the Aspen ski bunnies, this was the first year that Roots presented upcoming winter apparel in the mid-March fashion show.

“I am so pleased we had the opportunity to increase our visibility in the community,” says Peggy McCaffergy, the

Aspen store manager since 1996. sented apparel alongside winter “Fashion Week takes place durwear designers Dale of Norway, ing Spring Break, and our town Fera Skiwear, Helly Hansen, is always bustling then. ParticiKilly, Krimson Klover, Skea and pating in the event is going to be Sport Obermeyer. great exposure for Roots.”

The idea to take part in Aspen Fashion Week came to Roots Co-Founder Michael Budman while visiting the Rocky Mountain town during the festivities last Behind the scenes: pre-catwalk activity year. Roots preIssue 105 • March - April 2012

Dr. Charles Tator, (left), adressed the crowd after Don Jackson, (right), skated

Elegance on ice, figure skaters dancing

SAFETY FIRST

Patrick Chan

Roots upholds commitment to philanthropy and friendship by supporting ThinkFirst Canada

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taying true to its tradition of charity and friendship, Roots recently teamed up with ThinkFirst Canada for an evening with skating champion Patrick Chan. Founded in 1992 by Dr. Charles Tator, a longtime friend of Roots, the national charitable organization brings awareness to brain and spinal cord injury prevention.

In late January, excitement filled the chilly air in both the skating rink and event space at Toronto’s Evergreen Brickworks. Figure skating and hockey superstars came together for a skating show with the goal of spreading ThinkFirst’s message. The organization, which has chapters across the country, uses educational programs to teach young people how to reduce sports-related brain and spinal cord injuries.

Hosted by comedian Mike Bullard, the ice extravaganza featured many of Canada’s skating and hockey stars, including Don Jackson, Olympic medalist; Cynthia Phaneuf, Canadian figure skating champion; Alexandra Paul and Mitchell

Islam, Canadian figure skating junior champions; and former NHL players Brad May, Claude Lemieux, and Steve Thomas. During the show, opera star Robert Pilon serenaded the crowd of 300, which was followed by inspiring remarks from Dr. Tator.

A leading Toronto-based neurosurgeon who has had a major impact on spinal cord injury research, prevention and treatment, Dr. Tator has been a close friend of Roots CoFounders Michael Budman and Don Green since well before the company began. Dr. Tator met Michael at Camp Tamakwa in 1956 during a summer which proved particularly significant.

“I met my wife that summer and we have been together for the past 52 years,” recalls Dr. Tator with a smile. “It’s also the summer I met Michael.”

With a shared love for Tamakwa, Algonquin Park and hockey, his friendship with Michael and Don blossomed over the years. While working in Algonquin Park in the summer of 1970, Michael discovered an

From left to right: Michael Budman, Olympian Patrick Chan, Dr. Charles Tator, and Don Green Issue 105 • March - April 2012

ideal cottage for Dr. Tator and his family that they still enjoy to this day.

“My wife and I were probably the first couple to see the Roots Negative Heel shoe,” says Dr. Tator. “We were the focus group. Michael brought them over to the cottage one day and we thought these would never sell. Thankfully, we were wrong.”

When Dr. Tator started ThinkFirst Canada, Roots was one of the first companies to support the organization.

“Roots has done and continues to do so many good things for us,“ says Dr. Tator. “The ideas of playing sports safely and preventing injuries, especially for young people, resonated with Michael and Don. They’ve helped promote our concepts and have sponsored ThinkFirst from the beginning. They’ve been excellent friends and supporters.”

The event at Brickworks was a perfect opportunity for Roots to continue its commitment to both Dr. Tator and ThinkFirst.

As one of the main sponsors, Roots contributed custom

designed tuques made for the occasion.

“The tuques were sensational,” says Dr. Tator. “They’re so nicely done and it’s all due to the skill of Michael and Don. To have the name Roots on the tuques means so much to me because of the relationship I have with the company and cofounders.”

Raising more than $20,000, Roots was proud to demonstrate its ongoing support of ThinkFirst Canada and Dr. Tator.

• For more information about spinal and brain injury prevention and how to get involved with ThinkFirst Canada, go to www.thinkfirst.ca SKATING SAFE Helpful tips from ThinkFirst Canada to significantly reduce your chances of an injury while skating • Skates should be snug and supportive • Wear suitable clothing to maintain optimal muscle temperature • Perform proper warm-up and flexibility exercises • Wear proper equipment, such as knee and elbow pads, to reduce soft tissue injuries. Gloves likely reduce hand injuries • Ensure that supervision is provided, especially for younger and inexperienced skaters • Novice skaters should follow instructions on proper ice-skating techniques and the use of protective gear

Former Leafs including Brad May, Claude Lemieux and Steve Thomas, conquer the ice

The Source • 7

MADE IN CANADA WITH LOVE

Toronto fashion bloggers enjoy a private sneak peek at new Roots leather

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ver the past year, in appreciation of the growing influence of bloggers in today’s fashion world, Roots has reached out to involve their community. In late January, in the most recent initiative, the E-Commerce Deparment hosted an event for fashion bloggers, inviting the industry insiders to a private preview of the new Made With Love in Canada collection at Toronto’s Bloor Street store.

The function gave the style mavens a chance to mingle with Roots staff, check out the new leather goods and, of course, shop a little.

“The fashion industry has really embraced the blogging community and it's important for us to build relationships with them,” says Tanja Zelko, Manager of Digital Marketing and Online Customer Experience for Roots. “By hosting these types of events, we can really connect with bloggers on a one-on-one basis and introduce our brand or, in some cases, re-introduce our brand. Many of these people live and breathe fashion, so by showcasing our new collections to them directly, it allows for the fashion bloggers to talk about our brand more authentically as they can picture how they'd wear the pieces, try them on and share those ideas and photos with their followers online.”

The event drew notable bloggers from across the city, including Gracie Carroll, Nelia

Belkova of StyleBlog.ca, Jay Strut, and Rapcity host and 1 Love T.O. founder Tyrone “TRexXx” Edwards. The fashion aficionados took advantage of the occasion to ask questions about Roots leather goods and the company’s design teams, and commended the new directions of the season.

“Valentine's Day is a favourite of mine, and I think it's great that Roots dedicated an entire collection to love,” says Gracie.

“For a day dedicated to hearts, it’s nice to see the polka dot, one of this season's biggest trends, make an appearance.”

Fellow blogger Jay Strut was equally enthusiastic.

“I found the new collection astounding,” he says. “There’s such great variety and I found it progressively fashion forward and, as always, great quality. I can't wait to get my hands on a couple of amazing and specific pieces. I’m still oohing and ahhing over this collection.”

Last year, Roots began hosting functions to connect directly with the fashion community. It organized a casual

New sandals and Kristina bag

EXPERTS WEIGH IN We asked them: “What does Roots mean to you?”

• Gracie Carroll: Canadian heritage • Jay Strut: Quality apparel • Nelia Belvoka: Canada

Bloggers unite (L to R): Kimberly Lyn of The Souls of My Shoes, Nelia Belkova of Style Blog, Richard Fabregui of Toronto is Fashion 8 • The Source

networking event for Toronto’s bloggers and, a few months later, invited the writers to the leather factory for a tour. It’s initiatives like this that results in Roots being a company often acclaimed for its digital marketing strategies. Looking forward, the Web Department plans to continue building relationships with fashion bloggers by hosting events for them just before new collections launch.

• Stay up to date with the fashion bloggers: Jay Strut, JayStrut. com, @JayStrut; Gracie Carroll, GracieCarroll.com, @ GracieCarroll; Nelia Belkova, StyleBlog.ca, @StyleBlog

Blogger Jay Strut takes time to pose while networking

FINE PRINT

A selection of coverage of Roots in the media Here are some recent sightings of Roots in the newspapers, magazines and websites:

• Village Post: Feb. 29.

Fashion Television’s Jeanne Beker features the Banff Bag in cognac box leather.

• 24 Hours: Feb. 23. Features the Roots Old School Bag on the cover of both print and online editions.

• Hello!: Feb. 20. Highlights the Grace Bag in black and white in ‘Opposites Attract’ feature.

• National Post: Feb. 18.

Spotlights the Roots French Tote.

• The Kit: Feb. 16. Presents the Kristina Bag in sunshine yellow.

• Now: Feb. 16. Showcases the Unisex Urban Traveler Bag in red.

• The Closet: Feb. 15. Features the Knit and Slouch top in black and grey.

• National Post: Feb. 11.

Highlights the Heart Change Purse in Valentine’s Day Gift Guide.

• Cityline: Feb. 10. Features Roots in fashion segment ‘How to get the Jennifer Aniston look’.

• Style.com: Feb. 9. Features Flare magazine’s Marketing Director Mosha Lundstrom Halbert wearing the Roots Sorority Jacket.

• Sweetlife.ca: Feb. 6. Highlights the heart-shaped Coin Pouch for Valentine’s Day. • Toronto Star: Feb. 4. Spotlights the Banff Bag in brown leather.

• EnRoute: Jan. issue Highlights the Roots Village Bag in chocolate.

• iVillage.ca: Jan. 31. Spotlights the Edie Bag in Valentine’s Day Gift Guide.

• Globe and Mail: Jan. 28.

Features the Charlotte Tote in black and tan as well as the Fairisle Scarf, Pendleton Short and Western Riding Boot.

• Hello!: Jan. 23. Highlights the Western Sheepskin Boot in ‘Get a Boot’ feature.

• Globe and Mail: Jan. 21.

Spotlights the Sorority Tote in Style section.

• Flare Magazine: Jan. 17.

Features men’s Roots leather shoes in ‘Must Have Spring Shoes’.

Issue 105 • March - April 2012

From left to right, Roots Co-Founder Michael Budman, Taiwanese singer Coco Lee, and Roots Home designer Diane Bald pose on the latest merchandise now available in Taipei

ROOTS AT HOME IN TAIWAN New flagship store opens its doors in Taipei

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ith just a week to go before the Chinese New Year and a couple of days ahead of an important presidential election, the recent launch of the Roots flagship store in Taiwan took place at an auspicious moment in the life of the Asian country.

Located in downtown Taipei, the new Roots emporium is the 46th and largest store in Taiwan.

Spread out over two levels, it covers more than 5,000 square feet and showcases the full Roots experience. Notably, the new location hosts Asia’s first Roots Home department and the second Roots Lodge Café.

“There’s something about Taiwan and its people that make it such fertile ground for Roots,” says Co-Founder Michael Budman, who attended the store’s official opening event. “The Taiwanese have great respect for nature and the environment, which surely contributes to why they've embraced the Roots culture so enthusiastically.”

In celebration of the Year of the Dragon, the event included a fashion show highlighting the newly-launched Roots Dragon Collection. Featuring a line of tees, polos, hoodies and sweats, the collection has received highly positive feedback from

proud of the company’s achievements there.

“The success of Roots in Taiwan says a lot about our brand and a lot about Canada,” he explains. “And what it says makes me incredibly proud of our team, our company, and our country.”

In another development in Taiwan, Roots is planning the launch of its first standalone kids store and a separate leather shop in Taipei at the end of March.

Since making its debut in Taiwan in 1996, Roots has become one of the country’s top international lifestyle brands. The new flagship store represents a culmination of what the company has been building there since its inception in Asia.

Meanwhile, in neighbouring China, the latest Roots store opened there a week after the Taipei launch.

Covering just over 1,000 square feet, the new store is located in Chengdu, the capital city of Sechuan Province.

With two other Roots stores in Chengdu and three in Shanghai, Roots now has six stores Melinda McDonald’s feature in Elle Taiwan in China.

the Asian market.

Reflecting the popularity of the Roots brand in Taiwan, the launch attracted more than 100 journalists to the store along with Asian superstar Coco Lee, a celebrated singer and actress sometimes referred to as the Madonna of Asia.

In addition to the extensive press coverage of the event, Melinda McDonald, the VP of Wholesale and Business Development who has been to Asia several times for Roots, was featured prominently in Elle Taiwan at the Roots Lodge Café.

Having visited Taiwan twice in the last six months, Michael is

Team picture: the new staff with Diane Bald, (back row second from left), Director of Roots Taiwan Matt Meng, (back row third from left), Coco Lee, and Michael (back row far right) Melinda Budman, McDonald’s feature in Elle Taiwan Issue 105 • March - April 2012

Donning the latest Roots styles, two models smile at opening fashion show

The Source • 9

NEW & NOTEWORTHY A guide to just-launched Roots products

Linen Camp Shirt, Chambray, $68

Beaver Canoe Crewneck Sweatshirt, Federal Blue, $68

French Tote, Lollipop Prince with Norwegian Tan Trim, $188 10 • The Source

Bonita Lake Tee, Federal Blue Mix, $34

Portage Short, True Khaki, $62

Village Bag, Prince, Aqua, $138

Pure Comfort Sweatpant, Canyon, $64

Mesh Raglan Crew, River Rock, $48

Village Satchel, Lollipop Prince with Norwegian Tan Trim, $238 Issue 105 • March - April 2012

NEW & NOTEWORTHY A guide to just-launched Roots products

Keith Jacket, Lake Leather, $498

Elkwater Polo, Federal Blue, $68

Beaver Canoe Baseball Tee, Federal Blue, $42

Pathfinder Utility Short, Multi, $62 Issue 105 • March - April 2012

Brewster Short, Chambray, $62

Beaver Canoe Premium Hoody, Vintage Pepper, $78

Jackson Football Tee, Cottage Red Mix, $39

Beaver Canoe Kanga Hoody, Federal Blue, $78

Trail L/S T, Pebble Mix/Cosmic Latte, $39

The Source • 11

CANADIAN TREASURES

Local band receives support from Roots

F

or members of The Treasures, working with an iconic Canadian brand such as Roots represents a much-appreciated opportunity to expand their audience. This innovative collaboration, which began last summer, has since proved to be a good omen for the band.

Recently, The Treasures signed with an independent Toronto-based label that chose the band as its first recording artist. In addition, the group secured a residency at the Drake Hotel in Toronto this winter performing live concerts every week in January.

Playing together since 2009, the all-Canadian band was featured in the Roots Connecting Canada campaign last summer, a marketing initiative that celebrated Canadian heritage.

“When Roots heard our music, they felt that it might be a good a match,” says the band’s drummer, Galen Pelley. “They approached us to ask if they could use a couple of our songs Michael in for their campaign. an Award It was a good opporJacket tunity for us to get

The Treasures, (L to R): Galen Pelley, Duncan Davies, Michael Poskanzer, Liam Cohl and Mike Eckert

our music heard more widely.”

The promotional video for the Connecting Canada campaign featured three songs by The Treasures, (‘On My Own’, ‘Juice’, and ‘I Know You’).

At the core of the group is a strong bond of friendship. What initially began as an excuse to spend more time together eventually led to the genesis of this talented country-rock band.

Inspired especially by such groups as The Flying Burrito Brothers, Wilco, and The Band, The Treasures bring an innovative bluegrass sound to the music scene.

Featuring band members Michael Poskanzer, 25, (acoustic/ vocals), Duncan Davies, 24, (guitar/vocals), Galen Pelley, 24, (percussion), Liam Cohl, 25, (bass/vocals) and Mike Eckert, 25, (pedal steel guitar/dobro), The Treasures remain true to the traditional country-soul spirit and Americana-roots-infused rock.

When asked about the origin of their name, the band recalls what the word ‘treasure’ initially meant to them.

“We like the associations that it evokes,” says Michael.

“Everyone has an individual

treasure, it’s something the audience can relate to.”

During a Roots event last fall in connection with the 2011 Toronto International Film Festival, The Treasures played a live concert at the flagship store on Bloor Street where they entertained guests.

To show its appreciation for the Toronto-based band and their music, Roots gave each member a matching leather bag.

“We all grew up with the Roots brand as a household staple,” says band member Duncan.

“It’s great to support and work with such a respected Canadian company.”

Galen, the band’s percussionist, praises Roots for its comfortable apparel and iconic sweatpants.

“When you’re not on stage wearing Western gear, and you’re in a van going to Montreal in minus 30 degree weather, Roots sweat pants are essential.”

The group hopes to continue its relationship with Roots as it prepares for the release of its debut album in the coming months.

The Treasures will be playing at the Dakota Tavern, a bar in Toronto, during Canadian Music Week in March.

• Visit www.thetreasures.ca for more information

DONATIONS FOR THE GLOBAL SOUTH Roots staff and friends collect extra stock to send overseas

H

aving often donated merchandise to large charitable organizations such as World Vision and the Canadian Red Cross in the past, Roots recently wanted to do something different this time around. Allocating 3,000 units of inventory for donation, the company created an opportunity to do something creative.

As part of a charitable initiative, the staff at the Orfus Road store in Toronto worked diligently to collect and organize surplus merchandise, which was then shipped to the Roots head office.

In mid-January, a team of 10 head office associates volunteered their lunch break to sort through the merchandise – 12 • The Source

which included Distribution children’s clothchannels that ing, hats and have received other accessoRoots items to ries – cutting off date include price tags and The Deacon’s organizing them Cupboard, into boxes for a food bank various charirun by the St. table donations.

Peter’s Anglican Employees Church, and Out at the head of the Cold, a office were shelter for the encouraged to less fortunate, give the items both of which Looking smart in Roots hats to organizations are in Toronto. and causes important to them.

A community centre in Peterbor“The goal was to do as many ough also received the items, as nice things as possible,” says a well as three local church groups Director of IT, who led the projthat deliver charitable items to ect. “It’s about doing something third world countries such as different and meaningful.”

Guatemala and Cambodia.

A couple of head office employees are also taking some of the inventory with them on their Caribbean holidays, giving the items to those in need.

Meanwhile, in early February, a friend of Roots in the travel industry brought a suitcase full of hats to Africa and personally distributed them to children in cities in Tanzania, South Africa, Zimbabwe and Zambia.

With many boxes of children’s apparel and accessories left to give away, Roots welcomes suggestions for recipients in need. If you have an organization or cause in mind that would benefit from these donations, contact Robin Nelson at rnelson@roots.com.

Issue 105 • March - April 2012

WORLDCLASS DAREDEVIL FLEXES FOR HIS BRAND Canadian Olympian Jason Burnett opts for Roots apparel for his official website

H

olding the world record for the highest degree of difficulty completed in a trampoline routine, Canadian athlete Jason Burnett, 25, is now training for the London 2012 Summer Olympic Games.

With a rich archive of video footage from previous competitions, and as a selfproclaimed enthusiast of personal videos, he

launched his official website in early January to better connect with his fans.

The main page of the website displays the athlete flexing his muscles while sport-

ing a Roots black long sleeved zip-up and red sweatpants. Last summer, the company gave Jason, and fellow trampolinists Karen Cockburn, 31, and Rosie MacLennan, 23, apparel to represent Roots at My Best Play Day, an initiative that promotes athleticism and healthy living for Torontonians. The trio took turns performing their

Jason’s homepage picture

routines for event attendees,

showcasing their abilities. Roots agreed to outfit the trampolinists, following a request from Katherine Langdon, Communications Manager for Springfree Trampoline Inc., that she made on behalf of the athletes.

Karen and Rosie will also be competing for Canada this summer in London and can be found sporting a black Roots blazer in the photo galleries on their respective websites.

“I liked the look and feel of Roots clothing,” says Jason. “It’s important for us to wear Canadian companies. As athletes, we are proud to be Canadian, and Roots clothing is a great way to represent this pride in our everyday lives.”

Commencing his trampoline career at age 10, Jason trained for only four years before entering his first competition. Born

and raised in Toronto, he currently belongs to the local club Skyriders Trampoline Place.

Gearing up for his second Olympic competition, the University of Toronto student hopes to surpass his showing at the Beijing 2008 games where he won a Silver Medal for Canada.

• Catch Jason in action at www. jasonburnett.ca, connect with Karen at www.karen-cockburn. ca and Rosie at www.rosiemaclennan.ca

Karen in her Roots blazer

STYLING SPORTSCASTERS

Roots keeps Sportsnet anchors warm for assignment outdoors

parel for outdoor broadcasting, Sportsnet stylist Debra Berman contacted Syd Beder, Roots Product Development Coordinator, and asked him if Roots could outfit the on-air sportscasters with custom apparel. Clearly, she’d come to the right place.

“Roots is a Canadian company that caters to Canadian style across the country,” says Jennifer Neziol, Sportsnet’s Director of Communications.

“Sportsnet is fuelled by a strong nation-wide fan base, and we love to feed their passion for sports. We see a parallel between Roots and Sportsnet and therefore wanted our sportcasters to wear quality pieces from a Canadian company, reflecting our philosphy through presentation and appearance.”

On-site reporters, cameramen and hosts from the affiliated radio station the Fan 590 such as Bob McCown, Tim Micallef, Sid Seixeiro, and Jeff Blair, also received the Roots jackets.

From left to right, Hockey Central’s Daren Millard, Nick Kypreos and Doug MacLean in their Roots jackets

O

nce a year, fans of the National Hockey League have the opportunity to watch a game in its more historical form, played on an outdoor ice rink. In early January, the New York Rangers and the Philadelphia Flyers faced off in the annual Winter Classic, drawing nearly five million TV viewers in North America. The Issue 105 • March - April 2012

more observant ones noticed that sportcasters covering the event for Rogers Sportsnet wore custom downjackets provided

by Roots.

The winter jackets, given to on-air personalities such as Nick Kypreos, Doug MacLean, Daren Millard, Hazel Mae, Christine Simpson and Damien Cox, feature the Sportsnet logo

on the chest. First appearing during the 2012 Winter Classic Alumni Game in Philadelphia, Sportsnet anchors later donned their Roots outerwear for the 2012 Winter Classic, the AHL Outdoor Classic in Hamilton, and the 59th annual All-Star Game in Ottawa in late January.

Last October, while looking for appropriate winter ap-

The Source • 13

DÉJÀ VU

A voyage back in a time to a vintage Roots moment from the early 1990s

I

n 1987, Roots began a multi-year sponsorship of Canadian heavyweight

apparel and promoting his career.

The collaboration began a few months before Razor took part in a Canadian Heavyweight Championship title fight during which he wore customized Roots products, including a satin boxing robe, shorts and a leather Award Jacket.

Even his personal logo was specially designed by Roots.

In 1990, he won the World Boxing Association’s Heavyweight title.

After much anticipation, Razor faced four-time world champion Mike Tyson in Las Vegas in March 1991.

Roots Co-Founders Michael Budman and Don Green L to R: Jessie Vetterl, Donna Willock and Brenda the Lee bout as part of attended a delegation from Canada supporting Razor. In the boxing champion Michael seventh round, in a highly ‘Razor’ Ruddock, providing controversial call, the referee him with customized Roots ended the fight prematurely,

thinking Razor was in no condition to continue. A few months later, the two boxers met again in a rematch in which Razor lost in the 12th and final round.

Born Donovan Ruddock in Saint Catherine, Jamaica, the Toronto-resident, now 49, won 38 of his 44 professional boxing matches. Although he earned the nickname “Razor” early in his boxing career for his cutting jab, he was better known for his powerful left hook and uppercut, which he called "The Smash."

In 1992, Razor won the International Boxing Council’s Heavyweight title, and the Canadian Heavyweight title in 2001, a few months before he retired.

The sponsorship of Razor is part of the longstanding tradition of Roots supporting Canadian athletes.

GOING WITH GOOGLE IT Department announces that 100th Roots employee makes switch to Gmail

A

s Google continues to conquer the world, one of its services is now being integrated into the Roots workplace. Like most companies today, Roots relies on email for much of its internal and external communication, now made more effective thanks to Google.

In early February, Roots reached a landmark in its on-going project to convert email services from Microsoft Outlook to Google’s own electronic mail solution: Gmail. When a graphic designer signed on, it marked the 100th Roots employee to have his email address setup on the Gmail service.

“With approximately 300 email addresses under the Roots. com umbrella, we still have a ways to go,” says the Director of IT. “We plan to have everyone on the new system by early next 14 • The Source

year.”

Over the years, Roots invested considerable resources in maintaining its own internal email system using Microsoft Outlook. Users often lamented the lack of storage space and the limited access to email when outside the Roots

• Effective search engine: Roots Gmail uses the powerful Google engine to search through mailboxes.

• Visual Aids: Labels can be used to organize mailboxes and emails can be stored under more than one label. Stars can highlight certain emails and act as a visual reminder for follow-ups.

Filters allow for messages to be automatically organized into

head office.

Gmail provides a cost-effective solution that overcomes many of these challenges, offering various benefits including: • More space: Roots Gmail allows for 300 times more space than Microsoft Outlook.

folders or marked with stars.

• Connectivity: Roots Gmail can be accessed from anywhere in the world with a browser as it works on any platform.

• Management: Using a company-issued Blackberry allows users to manage email only once,

no more double deleting.

• Security: Roots Gmail uses the same encryption strategies as bank websites.

The IT Department says that moving onto Gmail is a big step forward. By doing this, Roots can reduce costs, increase storage and optimize mobility while maintaining security. This project showcases one of the many areas where IT is evolving in order to stay competitive in this ever-changing industry.

As there are several differences between Gmail and Microsoft Outlook, the IT Department at Roots offers orientation classes and a self-guided web tutorial to help with user adjustment. As an added bonus, Roots email addresses will not change after moving onto Gmail.

Issue 105 • March - April 2012

HEALTH TIP #66

Dolph Lundgren

Easy ways to stay healthy INTEGRATE SEASON’S BOUNTY INTO YOUR DIET:

This spring, enjoy nutritionally beneficial herbs and vegetables: • Fiddlheads are the young, unfurled leaves of the ostrich fern. The coiled vegetable contains significant amounts of omega-3 fatty acids and antioxidants.

• Mint is an excellent aid with indigestion and bloating. It contains high levels of vitamin A, C and manganese. Essential mint oil contains antibiotic properties and inhibits the growth of certain types of fungus.

• Watercress, regarded as a purifying herb, acts as a diuretic and stimulates circulation, resulting in a clearer complexion. Watercress contains significant amounts of calcium, folic acid and iron.

• Kale is extremely high in folic acid and iron and contains powerful antioxidants linked to lowering the risk of heart disease, stroke, and cataracts. Kale can help reduce the risk of cancer and can be easily integrated into your diet through smoothies or salads.

• Sources: foodrecipe.org, webmd.com/food-recipes/ default.html

The Source is now on Tumblr, stay up-to-date at on the inside world of Roots: thesource-roots. tumblr.com Issue 105 • March - April 2012

John Catucci gets a hug while shopping in Edmonton

Annette Bening

Jamie Grace

Deb Corbell, (left), and Dave Bouskill

Cesar Milan

GUESS WHO JUST DROPPED IN...

Taking attendance of special guests in the world of Roots

C

elebrities have long made a point of shopping at and developing friendly ties with Roots. Here are the latest sightings of prominent figures in entertainment and sports who recently visited Roots stores, the head office, factory or were seen wearing Roots.

• Bloor Street, Toronto – Canada’s travel couple, D Planet, also known as Dave Bouskill and Deb Corbell, visited the flagship store for an afternoon of shopping in early February.

• Beverly Hills, CA – Actress Annette Bening stopped by Roots to pick up the Shearling Motorcycle Boots and the Monique Bag in red in late February.

• Sioux City, IA – Singer Jamie Grace was captured sporting Roots sweatpants while taking a breaking during her tour.

• Edmonton, AB – Food Netfriend actor Garrett Hedlund work personality John Catucci were spotted in Roots sweats stepped out of the kitchen for a while searching for their cat in shopping trip – and a hug – at early February. The couple spent Roots in early January. an afternoon cycling around • Beverly Hills, CA – The well postering their neighbourhood loved Dog Whisperer Cesar for their beloved pet ‘Tazzy’.

Milan dropped by Roots for some activewear in late February.

• Beverly Hills, CA – Action movie star Dolph Lundgren visited Roots in February to stock up on leather. He took home the Matthew Boots, and purchased the Western Boots and Lauren Jacket for his girlfriend.

• Toluca Lake, CA – Actress Kirsten Kirsten Dunst, (right), and Garrett Hedlund Dunst and her boy-

The Source • 15

GREEN TIP #69

Easy ways to help the environment A TRULY GREEN THUMB: Spring is a time of birth and rejuvenation, especially in the yard and flowerbeds. A healthy, sustainable garden is a great way to celebrate the new season. To ensure that an eco-friendly garden springs up, follow these simple tips: • Install a rain barrel to collect precipitation run-off for use in the garden. This diverts water from storm drains, thus decreasing the impact of run-off on canals and other bodies of water. A rain barrel will also help you save on your water bill.

• Eliminate weeds with a natural herbicide. Pour four cups of white vinegar, onequarter cup of salt and two tablespoons of dishwashing liquid into a spray bottle, and then shake. On a windless day, spray this herbicide onto unwanted plants.

• Create your own potted plants by placing seeds and soil in a paper-based egg carton or recyclable plastic container.

• Plant species that are native to Canada. Indigenous plants and flowers fare better in varied weather conditions and adapt easier to local soil composition.

• Make your own compost with plant trimmings and biodegradable food leftovers. Natural fertilizers promote the growth of beneficial bacteria and foster a healthy environment for earthworms, fungi, and ultimately your plants and flowers.

• Source: http://www.homemakers.com, http://environment.nationalgeographic. com 16 • The Source

(L to R): Aniya, 1, Avaia, 4, Peters, Toronto

(L to R): Dana Sabatini-Speciale, 6, and Danika Farand-Taylor, 12, Toronto

Rico Suave, 1 year, Thornhill, ON

Délia Cosentino, 21 months, London, ON

SPEAK TO MY AGENT

The littlest customers show their Roots

W

Kellen Younker, 16 months, Hillside, NJ

e often receive unsolicited photos from people eager to show us pictures of their children, cousins, grandchildren, or even pets, wearing Roots.

Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. While we can’t promise that, we are happy to publish them in The Source.

Over the years, Speak To My Agent has become one of

the most popular items in The Source.

Everyone is welcome to submit their favourite shots to be considered for publication.

Please send your pictures to photogallery@roots.com.

Be sure to include the name and age of each child or pet in the photo, where it was taken, place of residence and a sentence stating that you agree for the photos to be used in The Source.

Issue 105 • March - April 2012

MUSICAL ROOTS

RADIO HITS

This time around, we spotlight Canadian country singer Johnny Reid

I

n recent years, soulful counlimelight, moving to Nashville, try vocalist Johnny Reid has Tennessee, which he now calls become one of Canada’s most home. However, his devotion to successful recording artists in his fans keeps him returning to the past decade. The two-time the studio and touring.

Juno Award winner is known “One of the greatest relafor blending North American tionships I have, apart from my country music with traditional family, is the relationship I have Celtic instrumentation, creating with the people who come a unique sound. Releasing out and see my in mid-March, his latest shows and buy album, Fire It Up, is his my records,” fifth studio production and says Johnny, 38. features songs reflecting “The longer his life experiences, ranging I’m given the from his childhood in rural opportunity Scotland to immigrating to to record Canada and falling in love. and sing Exploding onto the music my scene in 2006 with his debut album, Born To Roll, Reid, earned several award nominations, resulting in three wins, including Single of the Year and Rising Star of the Year at the Canadian Country Music Awards. Wasting no time, he released his second record, Kicking Stones, the following year. Reid then Juno award winner Johnny Reid spent two years out of the

The top ten tunes on the Roots spring airwaves

songs, the deeper that relationship becomes.”

In 2010, Reid made a triumphant return to the stage and released a new album, Dance With Me. It won the Juno for Country Album of The Year, as did his next album, A Place Called Love (2011).

His new album features duets with fellow Juno Award winners Serena Ryder and Carolyn Dawn Johnson. The first single “Let’s Have A Party” is a good old-fashioned rock and roll jamboree that has Reid sounding like a vintage Bruce Springsteen.

With this numerous awards under his belt and a much-anticipated Canadian tour beginning in April, it’s a safe bet Reid’s upward rise will continue for many years. But awards and accolades only partly explain his popularity. Fans seem to connect with Reid for his commitment to sharing his emotions, his ability to craft songs that resonate and for just being a regular guy at the same time.

• Roots radio features the music of Johnny Reid.

For more information about the artist, visit facebook.com/officialjohnnyreid or johnnyreid.com – Davin Bujalski

1. Somebody That I Used To Know – Gotye feat. Kimbra 2. The Wolves – Ben Howard 3. Disparate Youth – Santogold 4. Shabop Shalom – Devendra Banhart 5. Glad You Came – The Wanted 6. Summer Paradise – Simple Plan feat. Sean Paul 7. Rain Of Gold – Young Empires 8. The Woman I Love – Jason Mraz 9. Is There Anybody Out There – K'naan feat. Nelly Furtado 10. Watching You Watch Him – Eric Hutchinson

Follow The Source on Facebook

facebook.com/ rootsthesource

CHEF’S CORNER

Roots-friendly recipes for a healthy diet and to bring pleasure to your palate Shredded Brussel Sprouts and Kale Salad: Offering a fresh and delicious way to integrate dark leafy greens into your diet, this salad is a simple threestep dish sure to please most tastebuds.

Dressing 1 tablespoon whole-grain mustard 3 tablespoons fresh lemon juice, from 1 to 2 lemons Coarse salt 1 tablespoon plus 1 teaspoon pure maple syrup 2 tablespoons cold-pressed extra-virgin olive oil

Issue 105 • March - April 2012

Salad 8 ounces brussels sprouts, shredded (about 3 cups) 6 Lacinato kale leaves, shredded 1/3 cup raw hulled sunflower seeds, (toasting optional) 1/4 cup dried cranberries Instructions 1. Stir together mustard, lemon juice, 3/4 teaspoon salt, and maple syrup; whisk in oil until emulsified.

2. Shred brussel sprouts and kale.

3. In a salad bowl, toss together the brussels sprouts and kale. Add sunflower

coat. • Source: marthastewart.com

seeds, raisins or dried cranberries, and dressing; toss to

The Source • 17

Roots at Aspen Fashion Week

18 • The Source

Issue 105 • March - April 2012