October 26, 2006

A window into the world of Roots

Issue 59 October 26, 2006

GEARING UP FOR THE HOLIDAY SEASON Winning team prepares the ANDREW MILLER

groundwork for Roots stores in November and December

Issue 59 - October 26, 2006

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THE HOLIDAY SPIRIT COMES ALIVE After months of planning, it’s now full steam ahead as the critically important holiday season is about to kick off IN GOOD COMPANY Roots Co-Founders are honourary chairs for Design Exchange fundraising gala IN THE SPOTLIGHT Toronto Life magazine celebrates Roots as one of Canada’s best fashion brands ROOTS BAGS GO VEGGIE Special process adds beauty and makes bags eco-friendlier GOING TO THE DARK SIDE OF THE MOON Leather bags shipped off for former Pink Floyd band member’s tour ROOTS ROSEDALE WELCOMES FALL Grand opening fair a big success THREATENED BY GLOBAL WARMING Roots supports efforts to save polar bears

Departments FRESH INK NEW AND NOTEWORTHY GUESS WHO JUST DROPPED IN SPREADING THE WORD OPPORTUNITY KNOCKS MOMENTS THAT MATTER GREEN TIPS HEALTH TIPS STAYING POWER

Publishers Michael Budman, Don Green Editor Robert Sarner Editorial Assistant Paulomi Patel

The Source is published every two weeks

by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source , Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4CR or by email to rsarner@roots.com Letters may be edited for length and clarity.

Each issue of The Source is also available, in an abridged version, on the Roots website at www.roots.com

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The Source

PHOTO BY CATE COCHRAN FOR NOAH RICHLER’S BOOK, THIS IS MY COUNTRY, WHAT’S YOURS?

I N S I D E I S S U E 59

SPECIAL DELIVERY A selection of recent letters from the world of Roots ROOTS WELL RECEIVED IN NY

It was great to see the fabulous new Roots Rosedale store in Toronto. I love the philosophy that is felt in both its design and in the products featured in the store. The follow-through is impressive.

On a more specific note, the new mushroom-coloured leather jacket is awesome.

Upon seeing it, I bought it in a millisecond. A few days later, I wore it while visiting New York. A woman stopped me in Bergdorf’s and went so far as to ask me if she could try it on.

She did and then got on the phone, called Toronto and ordered it from the Bloor St. store. The encounter would have done everyone at Roots proud.

Anne Verner Toronto GREAT CUSTOMER SERVICE

I wanted to write to Roots to tell you about the great employees at your store in St. Catharines, Ontario.

My husband and I were looking for tracksuits at Roots to keep us warm while visiting my family over the Thanksgiving weekend. Shortly after we entered the store, we were ap-

proached by Shaira Goreham who was extremely helpful.

She showed us around and assisted us in making our selections.

I wear the track pants all the time, even now back in Florida. I couldn’t have picked out a better pair without Shaira. She is a great asset to Roots.

Vanessa Wellman Bonita Springs, Florida USA MAKING THE FLIP I am writing on behalf of my team here at the Roots store in Scarborough, Ontario. We had a big flip for our store last week and we couldn’t have done it without the support of Field Business Manager Heidi Botis and Director of Visual Planning and Store Development Pauline Landriault and her group of visual merchants.

We were at the store overnight, changing department to department, remerchandising the whole facility. It was a big success, and the store looks amazing!

We just want to shout out a big thank you to Heidi and Pauline, along with the visual team: Peter Paquette, James Wilford, Emily Rumble,

Natalie Barone from Roots Central at the Toronto Eaton Centre, Lisa Weagle from Roots Yorkdale and Candice Hilmarson from the Roots flagship store on Bloor Street.

We really appreciated their coordination and help throughout the entire process. You guys are amazing!

Stan Balmaseda Store Manager, Scarborough Town Centre Scarborough, ON

MAKE YOUR VOICE HEARD The Source wants to hear from you.

In addition to reporting on new developments at Roots, The Source also serves as a forum for ideas and commentary from readers.

Please send your letters to rsarner@roots.com for publication in our Special Delivery section. Letters may be edited for length and clarity.

ISSUE 60 OF THE SOURCE In keeping with our fortnightly publishing schedule, the next issue of The Source will be published on Thursday, Nov. 9.

PHOTO OPPORTUNITY In each issue of The Source, we publish a creative photo on the top of this page. We invite readers who take pictures to submit images they feel would be appropriate for this feature. Please send submissions to photogallery@roots.com Issue 59 - October 26, 2006

THE HOLIDAY SPIRIT COMES ALIVE After months of planning, it’s now full steam ahead as the critically important holiday season is about to kick off

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uch is the nature of the retail trade that most businesses operate their stores on a seven-day-a-week, 52-weeks-a-year basis. While every day counts, some periods on the calendar are more critical than others. For Roots, the most vital is the holiday period that covers November and December. These two months generate a disproportionately high proportion of the annual retail sales.

“The holiday season is the grand finale of the year,” says Rosemary Eisenhut, Director of Retail. “It has a major impact on determining if you have a decent year or an excellent one. At Roots, the holiday season is traditionally a great period for us.”

Gearing up for this time of year begins months in advance and involves dozens of key players. In recent weeks, there’s been a flurry of activity at the Head Office as various departments coordinate the myriad details to ensure wellIssue 59 - October 26, 2006

laid plans become the right reality. The build-up and follow-through are probably most felt in Retail Operations.

“The preparation for this period is complex but critical,” says Roanne Camagay, Retail Operations Coordinator, who has seen it from both sides having also worked in Roots stores. “It’s essential that each department is extremely focused and in sync with each

other to ensure the proper execution of everything from the store windows, to merchandising and promotion and of course the right product selection.”

The holiday season may be most associated with Christmas and New Year’s but it kicks in much closer to Halloween. By early November, the first stage of holiday season initiatives is already in

The Roots buffalo plaid will feature prominently this holiday season

place at the stores. This year, the holiday theme is inspired by the strong connection between Roots and Canada and the celebration of the great outdoors in winter. It will manifest itself in many ways from special seasonal imagery, graphics and displays in stores to new holiday gift packaging, and customized merchandising including original accessory trees. In a lot of the material, the Roots red and black buffalo plaid will figure prominently. There will also be a specially produced gift brochure/catalogue and new holiday gift cards among the different innovations planned for the season.

In the Roots outlet stores, the focus of the holiday period is specifically on gifts, with an alliterative slogan to highlight the point. “The main headline at our stores for the season is ‘Give Good Gifts!’” says Shyrose Kassam, Director of Outlet. “Using strong Continued on next page The Source 3

outerwear and winter accessories.

There is a greater attention to detail in the products and we’ve better prepared the distribution plans and delivery dates to the stores this year.”

In preparing for the holiday season, the Human Resources Department in conjunction with Retail Operations, has prepared a detailed handbook for all store employees.

It is designed to facilitate their work The concept used for the 2005 holiday season was inspired from Beaver sticks during the most intense shopping Continued from previous page time of the year. The guide visuals, the campaign will fea- touches on everything from customer service to health and ture a great choice of gift suggestions including sweats, hats safety issues, the hiring of seasonal staff to resource protecand leather bags.” tion and even the scheduling of The most critical factor of staff parties. course is the product, for To meet the onslaught of which the design and buying holiday shoppers, many if not process began more than six most Roots stores hire extra months ago. “Since I first staff during this period. The joined Roots in May 2001, when I was working in a store, number depends on the size of the store. Many staff members I’ve spent many holiday perireturn year after year from uniods at Roots,” says Jarar versities and colleges to work Kazmi, Director of Merchanthe holiday season. These dise Purchasing and Flow. “seasonals” add to the energy “This year, I really believe we and customer service of each have the best products for the store. holiday season that I can reIn addition to the extra member at Roots, both in staff, many stores extend their terms of quality and in the ashours to accommodate the insortment. There are beautiful crease in customers and to sweaters, plaid shirts,

make holiday shopping easier.

Jarar. “I’m really looking forEspecially in December, there ward to it because the beautiful are often midnight madness product lineup is bound to entice late closings and with Christour clientele to truly enjoy the mas falling on a Monday this spirit of holidays in Roots style.” year, the Friday, Saturday and Let the holiday begin – Sunday just ahead of Decemwith Roots. – R.S. ber 25 will surely be wild shopping days at Roots.

Despite the stepped up intensity and pressure, most people at Roots thrive on the annual holiday challenge. “Holiday is an extremely exciting time of year for those of us involved in preparing Roots for this period,” says Roanne.

“There’s a real team effort. Everyone’s role is vital and very important. It’s like a puzzle coming together.

Each department has a KEY PLAYERS ON THE TEAM different piece to con- Each one of these people plays a tribute to make it com- critical role in the holiday season plete. In addition to effort at Roots the planning, good hey’re not on the front cover for nothing. communication and It takes many people at Roots to make cooperation are essen- the holiday season a success. Here are tial to help make the some of the key players photographed holiday season unfold inside the Roots Lodge store in Toronto: smoothly and success- (Clockwise from top left): Jarar Kazmi, Director of Merchandise Planning and fully.”

Flow; Roanne Camagay, Retail OperaSo far, the prelimi- tions Coordinator, Retail Operations; nary signs are pointing Howard Pollack, Director of Purchasing to a highly successful and Fascilities, Financial Control; Pauline season. “Based on our Landriault, Director of Visual Planning and Store Development; Rosemary preparations and iniEisenhut, Director of Retail; Diane Bald, tial reactions, I have a Founder and Creative Director of Roots good feeling about the Home; Ilich Mejia, Senior Art Director; and Shyrose Kassam, Director of Outlet holiday season at Roots this year,” says stores.

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GUESS WHO JUST DROPPED IN Taking attendance of special guests at Roots stores

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elebrities have long made a point of shopping at Roots.

Here are the latest sightings of prominent figures from the world of entertainment who visited Roots stores recently: • Calgary, AB (TD Square) – Actress Laura San Giacomo best known for her role as Maya Gallo on Just Shoot Me! stopped by to shop twice. Noah Richler, the author of This Is My Country, What’s Yours? currently on sale at Roots stores picked up a few items for his TV interviews on CityTV and TVO. He also signed all copies of his book at the store.

• Toronto, ON (Toronto Eaton Centre) – Actress Miriam McDonald of hit Canadian TV series Degrassi: The Next Generation shopped with her mother.

• Toronto, ON (Bloor St.) – Actress Joan Collins shopped at the flagship store and chatted with Diane Bald.

Laura San Giacomo 4

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Joan Collins

Miriam McDonald Issue 59 - October 26, 2006

IN THE SPOTLIGHT

THE NUMBERS

Toronto Life celebrates Roots as one of Canada’s best fashion brands negative heel shoes were the history: the New Matonly product for sale when thew’s Jacket; a Roots Roots first opened its doors in Beaver Athletics 1973.

(RBA) T-shirt; Vintage “My main mandate for this Sweatpants; and a pair archival collection was to feaof Negative Heel ture some of Canada’s best and Shoes.

The vintage athletic talented designers over the last 40 years,” says Exhibit jacket was deCoordinator Farley signed in 1992 Chatto. “And a Canafor the movie John MacFarlane, Publisher, Toronto Life, Indian Summer dian fashion review is with D. Bald, (left), and M. Budman, (right). which featured not complete without Roots being involved.

Don Green and They are one of our Michael Budman as ast week, Toronto Life most noted brands characters. Roots cremagazine held its 40th worldwide.” ated the wardrobe for anniversary party, featurOther Canadian dethe film. ing an exhibit celebrating the M.Budman and The RBA T-shirt D.Green on Toronto signers featured in the works of top Canadian designwas introduced in 1985 Life, Oct. ’93 cover exhibition included ers. Co-Founders Don Green Linda Lundström, Franco as both a T-shirt and sweatshirt. and Michael Budman atMirabelli, Sunny Choi, Phillip It was a huge success in the tended the event at which 1980s and soon became a casual Dubuc, David Dixon and AlRoots was spotlighted as part fred Sung. wear icon. Roots vintage of the exhibit’s commemoraToronto Life is one of Canasweatpants hit stores in 1979 tive look at Canadian fashion. da’s most accomplished city and marked the beginning of the Asked to provide a retro outfit, Roots supplied four fash- long lasting quality “sweats” the magazines, highly respected by both residents and visitors. company is still known for. The ion staples in the company’s

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The Roots website has been selling products in Canada and the US. Each of these products has a unique identity which is known as Uniform Product Code (UPC). UPC is a symbol made up of a machine-readable barcode and a humanreadable number individually created for each item. The barcode and this number are scanned every time a sale is made.

As of today, the Roots website has 7987 active UPCs on the website ready to be scanned for sale when a customer orders a product.

SPREADING THE WORD Guide to new ads appearing this week and next • Thurs., Oct. 26 - Now magazine (Toronto): Full-page ad featuring Roots Autumn Sale.

• Sat., Oct. 28 - National Post (Toronto): Full page ad of Roots Style.

• Sat., Nov. 04 - National Post (Toronto section): Full-page ad featuring Roots Style.

GOING TO THE DARK SIDE OF THE MOON Leather bags shipped off for former Pink Floyd band member’s tour

Roger Waters

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n the latest Businessto-Business Depart ment news, former Pink Floyd band member Roger Waters and his tour crew are now making use of their Roots leather bags.

Made in the Toronto Roots factory, 65 Athletic Bags were Issue 59 - October 26, 2006

sent and received in Seattle on October 12, the last date of Waters’ Dark Side of the Moon Live tour.

The bags were made in African Tribe leather and come with the tour logo embossed.

Product Co-ordinator David Jackson contacted Ron Delsener, the man behind the concert bookings of Waters, Jimi Hendrix, the Beatles, the Rolling Stones and Van Halen, to secure the order.

Graphic Designer Sean Vicary created the logo. This follows the custom leather bag order for Barbra Streisand’s North American tour.

Waters was the main songwriter, singer, and bass player for Pink Floyd for 20 years before embarking on a solo career.

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ROOTS ROSEDALE WELCOMES FALL Grand opening fair a big success

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ecently opened Roots Rosedale Store was the centre of frenzied activity earlier this month, as the eco-friendly emporium welcomed fall with an official grand opening fair and a oneday 25%-off promotion.

While a sidewalk artist recreated the Roots logo outside the store, music filled the air inside as Winnipeg-based musician Jodi King and Native American drummer Don Waboose performed.

Throughout the day, customers were offered apple cider, organic apples and organic coffee, freshly roasted and ground just outside the store.

Singer-songwriter Jodi King with guitarist at Roots Rosedale

With so much happening at Roots, several stores in the vicinity were not ready to be left out. Patachou bakery supplied mini croissants to Roots customers while the Rosedale General Store Health Foods next door gave away glutenfree pumpkin loaves.

Kids were given mini pumpkins for drawing. Additional attractions for children included face painting and various other activities.

As the day progressed, Roots Rosedale was an obvious hit as many attended the fair despite the early fall cold weather, keeping the store busy through the day.

STAYING POWER Saluting those who go the distance his month, many Roots employees marked major anniversaries of their time at the company. By ‘major’, we mean benchmark achievements as in 5, 10, 15, 20, 25, and 30 years spent at Roots. We invite anyone cel-

ebrating such an anniversary at Roots to send the relevant information to The Source.

Congratulations to the following employees for their huge contribution and enduring loyalty to Roots: (listed by seniority at Roots)

• Maria Da Silva, Shoemaker, Leather Factory, Toronto, 15 years • Shyrose Kassam, Director, Merchandising, Outlet, Head Office, Toronto, 10 years • Yasmine Abaza, Sales Associate, Roots Yorkdale, Toronto, 5 years • Marisa Battaglia, Merchandise Manager, Babies and Kids, Head Office, Toronto, 5 years • Luis Correia, Senior Network Administrator, Head Office, Toronto, 5 years • Wayne Dudman, Material Handler, Distribution Centre, Toronto, 5 years • Alison Duncan, Keyholder, Bayview Village, Toronto, 5 years • Steven Oliveira, Team Leader, Distribution Centre, Toronto, 5 years • Juliet Udaundo, Accounts Payable Associate, Head Office, Toronto, 5 years 6

The Source

New appointments and promotions at Roots

• Shehza

Keyholder Natasha O’Brien was the face painter for the day

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ON THE MOVE Behrainwala, promoted to Manager, Merchandise Planning, Men’s, Head Office, Toronto • Madeline Blake, promoted to Supervisor, PO Administration, Head Office, Toronto • Deephi Dhillon, appointed Jr. Visual Merchant Head Office, Toronto • Cari Pecora, appointed Jr. Visual Merchant, Head Office, Toronto • Anjali Singh, promoted to Product Coordinator, Roots.com, Head Office, Toronto • Monika Urbaniak, promoted to Field Business Manager - Atlantic Provinces • Lisa Weagle, appointed Jr. Visual Merchant, Head Office, Toronto

OPPORTUNITY KNOCKS Our fortnightly spotlight on new positions at Roots

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ere is a list of current job openings at Roots stores along with the appropriate contact person.

For more information, please refer to the separate email notices sent out recently about each position: • Store Manager, Halifax Shopping Centre, NS (Silver level store). E-mail your resume to the attention of Monika Urbaniak at murbaniak@roots.com Deadline: Monday, Oct.30.

• Store Manager, Signal Hill Outlet, AB (Gold level store) Email your resume to the attention of Rosemary Eisenhut at reisenhut@roots.com Deadline: Friday, Nov.3.

Issue 59 - October 26, 2006

IN GOOD COMPANY

ROOTS BAGS GO VEGGIE

Roots Co-Founders are honourary chairs for Special process adds beauty and makes Design Exchange fundraising gala bags eco-friendlier

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ome of the biggest names in the world of arts and entertainment graced this year’s annual DX Black and White Fundraising Gala held at the Design Exchange last weekend. Roots Co-Founders Michael Budman and Don Green were invited to be the honourary chairs of the annual fundraiser, with proceeds going to support the Design Ex-

change’s education programs for students of all ages.

The evening included food, drinks and entertainment.

Themed ‘In Steel Blue’, the gala had guests enjoy their blue velvet lounge with a Gotham City décor. Also included as part of the display were mannequins clad in Roots Yoga apparel.

Guests enjoyed surprise activities and a silent auction, and prizes included a Vespa Scooter among other items.

They were also given gift bags that included Roots discount cards and brochures of the Roots Yoga Studio.

The event was held at the Design Exchange located in the historical Toronto Stock Exchange Building in the city’s downtown core. Popularly known as the DX, the Design Exchange is Canada’s design museum, a non-profit, registered charity focused on building awareness of design in Canada. Roots has been one of the original supporters of the DX.

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tanned leathers, Zerum and dding to its already imOrganza, which were intropressive collection of duced in August. handcrafted leathers, “Being able to share this Roots now features the best quality cowhide in the compa- age-old tradition of original tanning processes with today is ny’s history: Vegetable-tanned something that we at Roots leather.

Although all of Roots leath- take pride in.” says Leather Specialist Andrew ers are imported from ‘Andy’ Italy, the veg-tanned McCurbin. “The ones take the longest natural feel, the to make. It entails a natural smell and 200-year-old Italian knowing that it’s not artisan tradition that chemical at a time only uses natural vegwhen we’re trying to etable extracts from be eco-friendly with chestnuts and Argenthe earth brings tinian quebracho trees, Venetian Bag great quality to these giving the leather an bags. It just shows environmentally friendly appeal. The first kind of how much respect we have for the environment,”. veg-tanned leather to hit stores Veg-tanned bags come in this spring was called Veg-Flex, assorted colours, but will and it became an overnight hit. mostly be featured in black, Customers were willing to T.Moro (dark brown), tan and spend the extra money to upwine. They are available at grade to the stylish Veg-Flex select stores in: Small and bags because of their brushed Large Café Bags; Large gold hardware, tiny refined Venetian Bag; Venetian Village pores and extra-smooth finBag; Village Bag; Small Heidi; ishes. Since then, Roots has Melinda; and the Satchel. come out with two new veg-

THREATENED BY GLOBAL WARMING Roots supports efforts to save polar bears

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uffled in its thick white fur and layers of fat, the polar bear may not look the type to be endangered easily. However, in its seemingly pristine Arctic environment, the bears are among the most threatened by global warming.

The polar bears in the Hudson Bay are unique in the Arctic because they fast for six to eight months of hibernation and rely on winter hunting for survival. Studies show the effects of global warming cause ice on the bay to melt at an average of three weeks earlier than in the mid-1970s.

Longer ice-free periods during the Arctic summer leave polar bears stranded onshore for an extended amount Issue 59 - October 26, 2006

Polar bears on the Hudson Bay - endangered due to global warming

of time. The delay in freeze-up causes them to lose critical fat reserves affecting reproduction and the ability of pregnant females to produce enough milk

for their cubs.

The fight against global warming has long been one of the main eco-awareness initiatives of Roots.

In its latest such action, Roots will offer support to the Canadian Wildlife Federation in its efforts to save polar bears in a special CWF donation program.

Later in the holiday season, select Roots store windows aimed at young people will feature images of polar bears to raise awareness.

Additionally, part of the proceeds from select Roots items will be donated to the Federation’s efforts to save the bears.

Found on the Arctic coasts and islands of the five countries around the North Pole the United States (Alaska), Canada, Denmark (Greenland), Norway and Russia - are home to an estimated 20,000 polar bears.

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MUSICAL ROOTS

GREEN TIP #25

This month, we spotlight Curtis Mayfield

Easy ways to help the environment

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idely regarded as a pioneer of funk and a leader of politically conscious African-American music, Curtis Mayfield is among an elite few members of the Rock & Roll Hall of Fame who have been inducted twice: Mayfield was first inducted with The Impressions in 1991, and again as a solo artist in 1999.

His solo career, which began in 1970, is significant because of the outspoken way in which he addressed issues of black identity and self-awareness. Mayfield’s ability to be heard through funky, uplifting music has solidified him as one of soul music’s greatest icons.

Born on June 3, 1942 in Chicago, Illinois, Mayfield formed The Impressions in 1958. They wrote tender love ballads alongside candid songs dealing with social and political equality. Bob Marley would later use pieces of Mayfield’s lyrics from 1965’s “People Get Ready” for his reggae classic “One Love”. The Impressions tallied a total of 14 Top 40 hits in the 1960s, five of which made the Top 20 in 1964 alone, before Mayfield left to begin his solo career.

Mayfield’s first few songs carried a harder, funk driven sound, on “(Don’t Worry) If There’s A Hell Below, We’re All Gonna Go” he confronted ghetto life with a realism rarely heard before. Recording on a noticeably parallel path with Marvin Gaye’s “What’s Going On”, Mayfield’s second solo album, 1971’s “Roots” cried

Curtis Mayfield

out urgent pleas of peace and brotherhood over a musical backdrop of cinematic soulfunk, creating songs that spelled out a fresh new musical agenda for the new decade.

“Superfly”, his soundtrack to a 1972 blaxploitation film was his first album to hit number 1.

Tales of drug deals, shootings and death were all described in sharp detail. Yet Mayfield’s amazing ability to add a graceful strength with his joyous falsetto vocals, uplifting melodies and fabulous funk-pop arrangements made “Superfly” one on Mayfield’s greatest works.

Mayfield now sat alongside soul music’s elite not only as a singer and musician but also as a producer and songwriter, working with greats such as Aretha Franklin, The Staple Singers and Gladys Knight & The Pips. He continued to score some R&B hits in the early 80s, mostly in the discovein, but was never able to reach the success he garnered

with “Superfly”.

A freak accident at a concert in Brooklyn, NY in 1990 left Mayfield paralyzed from the neck down. This tragedy did not diminish his spirit or end his career. In 1996, he released his 25th and final solo album, “New World Order”.

Despite his positive attitude and will to survive, his health steadily deteriorated and he died in 1999 at the age of 57.

In the words of Aretha Franklin, “Curtis Mayfield is to soul music what Bach was to classics and Gershwin and Irving Berlin were to pop music”.

To learn more about the Musical Roots of Curtis Mayfield: Online: http://en.wikipedia.org/ wiki/Curtis_Mayfield Music: “Roots”, 1971, Curtom/ Rhino Records “Curtis Live”, 1971, Curtom Records “Superfly”, 1972, Curtom Records“Anthology 19611977, MCA Records

THE TOP 10 A guide to the sounds of Roots for the month of November 1. Roots Woman, Jimmy Cliff 2. Gimme Some Loving, Spencer Davis Group 3. Hotel California, The Eagles 4. Arc Of The Diver, Steve Windood 5. Where Are We Going, Marvin Gaye 6. Save Room, John Legend 7. Wonderful World, Sam Cooke 8. It’s A Man’s Man’s World, James Brown 9. Beautiful Day, U2 10. It’s Alright, Curtis Mayfield & The Impressions

FRESH INK A selection of coverage of Roots in the media Here are some recent sightings of Roots in the pages of newspapers and magazines: • Homemakers magazine, Nov. issue: Spotlight on the Roots brown leather belt. Also features Roots white tank.

• 2 Magazine, Nov. issue: Spotlight on the Roots Tahoe watch featured in the ‘His Shopping Page’ section.

• Flare magazine, Nov. issue: The Style section features “Back to Your Roots” story on the biodegradable leathers now available at Roots.

Pictured is the Melinda bag in Zerum leather. The Roots black faux-fur women’s vest is featured in the ‘Get the Look’ section. In the special Flare Style Supplement Magazine Roots is included in the Canadian style Guide - a retrospective look at Canadian Fashion.

• Wish magazine, Nov. issue: The “In the Bag” feature has a full page shot of the Heidi Bag in black Zerum leather.

• Quill and Quire magazine, Oct. issue: Article on involvement of Roots in the launch of Noah Richler’s new book.

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The Source

• Chatelaine magazine, Oct. issue: Spotlight on the Roots South Beach bag featured in the ‘Boots, Bags and Shoes” section.

• The Look magazine, Oct. issue: Mentions Roots event planner, Travis Bass raising funds for the Art Gallery of Ontario where AGO director and CEO Matthew Teitelbaum and Don Green were also present.

• Style at Home magazine, Oct. issue: Spotlight on the Roots Simply Organic Bath Towels available at Sears.

• The National Post, Oct. 21. Design Exchange Black and White Gala will be honouring Michael Budman and Don Green.

• The Globe & Mail, Oct. 21. Roots Melinda Bag in the ‘Big Bags + Flat Boots = The Look Now’ section.

• The National Post, October 14. Article entitled ‘Retail & Fashion Happenings’, mentioning Roots Rosedale store throwing a grand opening Fall Fair to introduce its new Concept Store and Roots Yoga Studio.

• Now magazine, October 5. Spotlight on the Roots Spirit Man promoted by Adam Van Koeverden.

What kind of car do you own? Driving is the most polluting thing we do: burning gasoline – or any other fossil fuel – releases pollutants that cause smog, global warming and water pollution. One way to reduce your personal transportation impact is to change what you drive. If your car is old, has low fuel economy or is an SUV, there is PLENTY of room for improvement in its emissions record.

While the best choice by far for clean driving is a hybrid car – which runs on a combination of battery power and gasoline – there are traditional vehicles with respectable fuel-efficiency ratings. A typical car produces roughly three times its weight in carbon-dioxide emissions every year, so a good general rule is the lighter your car, the better its fuel efficiency.

- (Source: Green Tips: How to Save Money and the Planet, published by Green Living Enterprises)

HEALTH TIP #22 Easy ways to help you stay healthy

Weekday vegetarian, weekend carnivore: Vegetarians generally suffer few degenerative diseases and cancers than their carnivore cousins. It’s been estimated that a third of all cancer patients developed their disease as a result of insufficient whole plant fiber in their diets. However, you don’t have to give up meat entirely to enjoy longevity – limiting your intake or eating meat only on weekends is a perfectly balanced and healthy approach.

(Source: Secrets of Longevity, Dr. Maoshing Ni) Issue 59 - October 26, 2006

NEW & NOTEWORTHY A guide to just-launched Roots products

ACCESSORIZE WITH STYLE Hot new jewellery hits stores as Roots prepares to welcome the holiday season

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wo new collections of jewellery are on their way to select Roots stores.

Each piece in the first collection, inspired from Tattoo art, comes in a small accessory bag. Consisting of four pen-

Necklaces

pinks and dant neckblues. laces and The three earthy, natural bracelets, looking the fun Bracelet inspired beaded neckcollection from Tattoo Art laces and has a bracelets that youthful make up the look. The second colpendants lection feaon the ture a mix of glass and wood necklaces are either oval or heart-shaped and each features beads on ribbons, metal and a word on them: True, Faith or strings to create a stylish bohemian look. The necklaces can Love. One of the bracelets is be worn as multi-layers or in made of a chain of five heart the longer length. Warm earth pendants, and the other bracetones of browns, greens, yellet has a heart charm and an lows, and beiges compliment oval charm on it which comany outfits. The bracelets are ordinates with the necklaces. a combination of wood and Each piece is simple and the beads on stretch elastic for pendants are all brightly coleasy wearability. oured in oranges, yellows,

Both collections are set to hit select Roots stores in Canada this weekend. The earth-inspired collection ranges in retail price from $18-28, and the Tattoo art ranges from $14 - 25.

Earth inspired collection

ROOTS FOR THE LITTLE ONES Great new looks for comfort-loving babies

Nordic Sweaters

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inally! Sweater season has arrived. Three new baby sweaters that hit stores earlier this month are the Beaver Sweater, the Nordic Sweater and the Rosebud Sweater.

The unisex fit Beaver Sweater is made of 100% soft acrylic heather-mix yarns and embraces a Roots Heritage traditional look. Available in truffle, charcoal and blush, the sweater also features the traditional Roots beaver logo.

The Nordic Sweater for baby girls is made of 100% acrylic and is fully lined with 100% poly-nordic fleece for

Issue 59 - October 26, 2006

Rosebud Sweaters

warmth. Reflecting Nordic fashion, the sweater also features patterns taken from intarsia designs, and comes in eggplant and vintage white.

Also for baby girls, the Rosebud Sweater has a 100% soft and fine acrylic knit and features hand embroidery on the front. Featuring a comfortable back neck opening making it easy to take on and off, the sweater is avail- Sweaters able in eggplant and vintage white.

Roots has also come out with a Beaver Loungewear line for babies consisting of five pieces: the Beaver Pramsuit, Beaver Lounger, Beaver Thermal Flan- Lounge nel two-piece, Beaver Jumpsuit and Beaver Toque.

All feature the traditional Roots beaver logo and are made of 100% soft polynordic fleece for

warmth, with the exception of the twopiece outfit made of 100% cotton thermal and 100% cotton plaid. Inspired by cosy loungewear, the items are available in harvest red, team navy, oatmeal and blush. All items are in stores now. • Beaver Pramsuit, O/S, retail price: $49.95; Beaver Loungers, sizes XS-5T, retail price: $32.95; Thermal Flannel 2-Piece, sizes XS-5T, retail price: $32.95; Beaver Jumpsuit, sizes XS-5T, retail price: $29.95; Beaver Toque, sizes XS/S and S/M, retail price: $9.95 • Beaver Sweater, sizes S-5T, retail price: $36.95; Nordic Sweater, sizes M-5T, retail price: $39.95; Rosebud Sweater, sizes S-5T, retail price: $34.95 The Source 9

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The Source

Issue 59 - October 26, 2006