July 2007

A window into the world of Roots

Issue 73 July 2007

ROOTS GOES UP NORTH PHOTOS: ILICH MEJIA

The Canada Collection shines under the big sky in Algonquin Park

Issue 73 - July 2007

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I N S I D E I S S U E 73 CLIMBING TO THE TOP Toronto’s Roots Central jumps to first place in sales among all Roots stores YOUNG AND COMFORTABLE Roots salt and pepper design gets colourful for babies

IN HONOUR OF THE GOVERNOR Roots pays tribute to environmental work of Arnold Schwarzenegger LIGHTS, CAMERA, ACTION… Producers use Roots store to shoot scenes for new movie HEIDI KLUM HAS GOOD TASTE Supermodel takes her favourite Flat Bag with her while shopping A GOOD FIT Roots provides clothing for FitSpirit program RAISING THEIR VOICE IN STYLE Community choir shows Canadian spirit with Roots BARBADOS TO DRESS IN ROOTS AT PAN-AM GAMES Caribbean country goes north to get the official outfitter for its team THE SENSATION OF GOOD STYLE Roots showcases fall collection at Montreal fashion fest

Departments FRESH INK GUESS WHO JUST DROPPED IN OPPORTUNITY KNOCKS MOMENTS THAT MATTER GREEN TIPS HEALTH TIPS STAYING POWER

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Editorial Assistant PAULOMI PATEL Intern CARLY ANDERSON

The Source is published every month by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source , Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to rsarner@roots.com Letters may be edited for length and clarity.

Each issue of The Source is also available, in an abridged version, on the Roots website at www.roots.com

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PHOTO BY ILICH MEJIA

MAKING TRACKS FOR OTHERS Roots staff pull an all-nighter as part of the Relay for Life

SPECIAL DELIVERY A selection of recent letters from the world of Roots WORDS OF THANKS On behalf of everyone at Fashion Cares and the AIDS Committee of Toronto (ACT), we would like to thank Roots for the generous donation to the Fashion Cares Boutique.

The new venue made way for a fabulous and exciting atmosphere, and with the support of Roots, we were able to create an amazing boutique experience for all patrons, volunteers and staff.

The generosity of Roots will also allow ACT to continue confronting HIV/AIDS in the coming year and beyond with prevention, education, support advocacy, and – most importantly – with compassion. For instance, we continue to offer aggressive HIV prevention programs in the community, with targeted programs for men, women, youth and affected cultural communities.

Your support also enables ACT to provide programs for people living with HIV/AIDS and their loved ones, many of whom have nobody else to turn to.

If you have any questions about Fashion Cares or about ACT, please contact Jasmine Taulla at 416-340-8484, ext. 249, or at jtaulla@actoronto.org.

Once again thanks for not just thinking about HIV/AIDS but for acting on it.

Jasmine Taulla Fashion Cares/ACT, Toronto FOLLOWING UP...

Just wanted to let you know I recently had a phone conversation from a customer by the name of Donald Growing. He called, say-

ing he had had such a positive experience in our store that he felt it was only right to give us his feedback.

Mr. Growing was looked after

by Angela Staweki and Munmun Das. He had come into the store looking for the Cooper Half Zip in an extra large but we were sold out. Angela and Mun called several stores to try to locate it for him but with no success. As a result, they took Mr. Growing’s phone number and did a product search through Head Office. Unfortunately, despite their efforts, they could not find the desired sweatshirt as it was sold out across the country.

They called Mr. Growing to let him know. Although he was disappointed by not being able to get the sweatshirt, he was impressed by the follow-up of our associates.

Mun told him she would call him as soon as they were available in stock again.

Mr. Growing called to tell me he was so appreciative of how he was treated. He said he had to let me know as good work often goes unrecognized. He felt the associates went out of their way to assist him and provided “outstanding” customer service. He told me he would be sure to come back in and buy two sweatshirts when they become available.

Way to go girls!

Kassandra Lesniowska Store Manager, Kitchener, ON THE POWER OF A SMILE Recently, in the weekly Beaver Tales sent to the stores by Retail

Operations, the Quote of the Week said that: “Customer Service is not a department. It’s an attitude.”

I couldn’t agree more and that’s what we always try to practice in our store. As such, it’s always gratifying when we receive positive customer feedback in appreciation of our approach. The other day, we received a phone call from a customer asking to exchange an item she had purchased.

During our conversation, she mentioned how impressed she was with the staff on duty when she had been in the store. It was a Sunday and was a record-breaking day financially. The store was a zoo. All three cash areas were lined up and there was a waiting period to cash out.

The customer said that what impressed her was that despite the noise and crowd of shoppers, both the cashiers and the young woman who helped her were all smiling.

She appreciated that they looked like they were really having fun.

I wanted to share how proud I am of my management team and staff for their hard work and for earning such a great comment, and a well-deserved one, during such a busy time.

Jamie Quinn Manager, Niagara Falls, ON The Source wants to hear from you.

Please send your letters to Robert Sarner at rsarner@roots.com. Letters may be edited for length and clarity.

EXTRA! EXTRA! In keeping with our new monthly publishing schedule, the next issue of The Source will appear in late July.

Issue 73 - July 2007

ROOTS GOES UP NORTH The Canada Collection shines under the big sky in Algonquin Park

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Adam van Koeverden, Alex Budman and Kingston at Bonita

Canada Day crests as patches, and special enamel pins as a holiday gift with purchase.

Launched in time for the Victoria Day long weekend throughout all Canadian stores,

the collection is available in white-grey mix, grey mix, white, harvest red and black colours. An original Roots Canada Day logo was created for the occasion and all items

come with an exclusive hangtag featuring this logo.

For a photo-shoot, it’s hard to go wrong when you combine great style, winning personalities, exemplary talent, positive energy, a sense of naturalness and spontaneity and, of course, a place of breathtaking beauty such as the unspoiled wilderness of Algonquin Park.

In mid-June, Ilich Mejia, Senior Art Director and Chief Photographer at Roots traveled three hours north from Toronto to Algonquin Park and the Roots Bonita Lodge. This served as the base camp for the shoot. There, he joined forces with Diane Bald, stylist for the project, and Don Standfield, a gifted photographer in his own right who lives in Algonquin Park and helped coordinate the whole endeavour. Together, they planned the shoot that would be centered in and around the timelessly photogenic Bonita Lake.

The team was completed with the two people who were to be on the other side of the lens: Canadian Olympic gold medalist Adam van Koeverden, a master of the kayak, and student Alex Budman, who has spent most of her summers in Algonquin Park.

Continued on next page

Photos by Ilich Mejia

alk about a winning recipe! Bring together the right ingredients and the right people, and like with anything you’re creating, it’s a safe bet that with such quality components the whole will be greater than the sum of the parts. That was certainly the case recently when Roots traveled to the place where it was first conceived in 1973 – Ontario’s fabled Algonquin Park – and that inspired the success of the company.

The occasion was a photoshoot for the new heritageinspired Roots Canada Collection, created in tribute to the country’s 140th birthday on July 1. The objective was to produce images that not only showcase the apparel but also evoke the spirit and sensibility behind its design.

Since it arrived in the stores, the Canada Collection has met with great success.

Made in Canada, the themed line features cotton jersey shorts and T-shirts, tanks, sueded fleece hoodies, sweatpants and stretch pique polos. Designed by Women’s Wear Designer Jules Power, along with graphics by Stephanie Briers, each garment comes with small patriotic details including felt appliqués on the hoodies and backsides of varsity sweats,

Issue 73 - July 2007

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A view of Bonita Lake in all its glory

Continued from previous page

The shoot began early the next morning and was completed by sundown. It was an intense day spent in different activities on both land and on water. No makeup or artificial lighting were used. Adam and Alex proved a perfect mix to showcase the full range of the Canada Collection. The

clothes looked as if they were made for them. In such a wilderness setting, they perfectly exuded the Roots style.

Everything came together beautifully in a way that Roots excels — down to earth but up to date. Human and without pretense. Active, athletic, stylish. An approach that reflects an appreciation and respect for

Some fall season items were also photographed 4

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nature and the environment.

Quality and integrity. A celebration of the best of Canada.

“As soon as you arrive in Algonquin Park, you immediately understand why it’s had such a strong influence on and inspiration for [Roots CoFounders] Michael and Don,” says Ilich. “You feel why this place represents Roots so much.

Being surrounded by such natural beauty and tranquility, it just clicks right away. And, as a photographer, the Park presents endless possibilities in terms of the light and nature. The setting never dates.”

Although this was the first time Alex took part in such an intense and extended photo session, she proved a natural beauty, perfectly at ease with the demands of such a project.

Algonquin Park is her second home and Alex is attending a summer camp there again this month.

For his part, Adam has appeared in several Roots photoshoots in recent years. A highly

accomplished athlete, he is currently enjoying a triumphant season on the international kayaking circuit. Shortly before coming to Algonquin Park, he returned from Europe where he’s won six gold medals in the 2007 World Cup kayak events in France and Hungary since May. In 2004, at the Olympic Games in Athens, Adam won a gold medal in the men’s 500metre kayak single and a bronze medal in the 1,000metre kayak single.

When he isn’t busy competing, training or attending to his studies in kinesiology, Adam also serves as an ambassador for Right to Play and the David Suzuki Foundation and takes part in various Roots events. In early June, he delivered the valedictory address at the McMaster University convocation ceremony for the Faculty of Science in Hamilton, Ontario. Next year, Adam will be representing Canada at the Olympics in Beijing. - R.S.

On the eve of the shoot, staff from nearby Camp Tamakwa sat around the campfire at Bonita Issue 73 - July 2007

MAKING TRACKS FOR OTHERS Roots staff pull an all-nighter as part of the Relay for Life

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n late June, employees from several stores in Ontario walked all night in their respective cities for a worthy cause. Starting at 7 p.m. on a Friday and ending at 7 o’clock the next morning, the teams were among hundreds participating in the Canadian Cancer Society’s annual Relay for Life.

The overnight event featured teams of 10 in a noncompetitive 12-hour relay. Participants took turns running, walking or strolling around a track while celebrating the survival of cancer patients or paying tribute to the lives of loved ones who had died from the disease. Survivors were invited to walk the first lap to celebrate their courage, as luminaries representing those who had lost the battle lit their way.

Toronto store managers Janet Braam from the Lodge and Ellie Thiessen of the Rosedale location have been participating in the Relay for six years with several staff members from their stores.

Staff and friends from the Lodge, Rosedale and St Clair locations in Toronto have a great time staying up all night to support cancer research

Employees from the St Clair location also took part in the Toronto event which raised more than $206,000 in total, double the original goal.

Both Janet and Ellie have had people in their lives affected by cancer, compelling them to get involved with the Team Recruitment Committee.

Due to their long-standing support, both received Dedication Awards at the Relay for Life

Opening Ceremonies.

“I’m proud to be able to volunteer with an organization that raises so much money for cancer research,” says Ellie.

“If it weren’t for all those people who donate to the Canadian Cancer Society, my mom would not be doing as well as she is today. Because of them, she can walk that track with all the other survivors. Thank you to everyone who donates to

SUPPORTING A NEW WINE INITIATIVE Dan Aykroyd holds press event at Roots for his eco-friendly winery

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his month, actor/comedian Dan Aykroyd officially launched his Discovery Series line of wines and announced plans for the creation of the Dan Aykroyd Winery. At a press conference at the Roots flagship store in Toronto, Dan introduced the first two wines – a Chardonnay and a Cabernet Merlot blend – in his namebranded wine portfolio.

Roots Co-Founder Michael Budman took part in the event, hosting both his longtime friend Dan, and Murray Marshall, CEO, of Diamond Estates Wines and Spirits. Diamond Estates is building the Dan Aykroyd Winery in Beamsville in southern Ontario’s Niagara Peninsula. The groundbreaking on the $12 million, 45,000-square foot winery is scheduled for this Issue 73 - July 2007

Dan Aykroyd and Murray Marshall

fall and will be operational in late 2008. It’s designed by the award-winning, Toronto-based architectural firm of Moriyama and Teshima.

“I am very proud to lend my name to this winery,” said Dan, who was born in Ottawa.

“It’s a true expression of my passion for the world-class wines of the Niagara region.

This amazing facility is a symbol of my ongoing commitment to helping sustain the growth of the Canadian wine industry.”

The Dan Aykroyd Winery

will feature a multi-level hospitality building that will pay tribute to the Niagara region and to Dan’s 30-plus years of work in film, music and TV by showcasing some of his favourite memorabilia. The winery is designed with environmentally sustainable elements including a geothermal heating and cooling system.

“Roots has always been proud to be associated with Dan Aykroyd and his many creative endeavours,” says Michael. “In addition to his enormous talents, he’s a true friend of Roots and a great supporter of Canada. He’s one of the best representatives of Canada in his field and beyond. His involvement in Ontario’s wine business will surely take it to an exciting new level.”

any type of cancer research.”

Elsewhere in the province, the Roots73 Outlet in Sarnia also joined in the spirit. Led by captain Janice Payne, and fellow teammates Craig MacNeill, David Lenuzzi, Deb MacDonald and Mark Daley, the group raised more than $600 for cancer research “We would like to thank Retail Director Rosemary Eisenhut for contributing to our fundraising,” says Store Manager Deb MacDonald.

“Through the long night full of loud bands and karaoke, we kept going until the early morning. We hope to carry on this tradition year after year and show our community that Roots has its heart in the right place.”

Funds raised by the Relay for Life finance research projects and help provide information and community support services for people living with cancer.

ON THE MOVE New appointments and promotions at Roots •Janice Blair appointed Retail Store Systems Support Analyst, Head Office •Jennifer Ferreira promoted to Manager, St. Clair, Toronto •Tracey Graham promoted to Manager, Oakville, ON •Michele Haugh promoted to Divisional Director, Roots 73, Women’s and Kids’ Wear, Head Office •Sergio Gomez promoted to Manager, Technical Services, Head Office •Jennifer Hogarty promoted to Buyer, Kids’ Wear, Roots 73, Head Office •Jesse Howell promoted to Key holder at Canada One Factory Outlet Mall, Niagara Falls, ON •Sacha Kaseram appointed Assistant Store Manager, Oakville, ON •Shyrose Kassam promoted to VicePresident of Roots 73/Outlets, Head Office •Lisa Moorhouse promoted to Store Manager, Sunnyside Mall, Bedford, NS •Sandy Mouselo promoted to Planning Manager, Recall, Roots 73, Head Office •Karen O’Hearon promoted to Assistant Store Manager at Spring Garden Place, Halifax, NS •Judy Olmstead appointed Key holder at Canada One Factory Outlet Mall, Niagara Falls, ON •Antra Reimanis appointed to Assistant Store Manager, Square One, Mississauga, ON The Source 5

IN HONOUR OF THE GOVERNOR

TOP MARKS

Roots pays tribute to environmental work of Arnold Schwarzenegger

Sale of the week at Central

Roots Co-Founder Michael Budman presenting the Governor with a personalized leather bag during his recent visit to Toronto

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n recognition of California Governor Arnold Schwarzenegger’s environmental leadership, Roots saluted the former film star during his trade mission trip to Canada in late May. Since taking office in 2003, Mr. Schwarzenegger has enacted some of the most progressive environmental policies in the world, especially on the issue of lowering greenhouse gases.

It was largely due to his environmental work that the Economic Club of Toronto presented the Governor with its 2007 Newsmaker of the Year Award before 1,300 people at a luncheon at which Roots was present. On his first evening in Toronto, Roots CoFounder Michael Budman presented Mr. Schwarzenegger with a specially made Roots

genuine leather bag, tanned in an eco-friendly process (vegetable tanned). Michael commended the Governor, a longtime friend of Roots, for his political courage and conviction in making the environment such a high priority of his administration.

“It was great to see the way Canada welcomed Arnold during his visit,” says Michael, who first met the Governor in the 1980s. “He’s justifiably received a lot of praise for both his environmental vision and the action he’s taken to back up his words. We respect and obviously support him in his drive to tackle the problem of global warming. We believe his message of ‘active optimism’ is much needed in dealing with the environmental challenges the world faces today.”

As part of its recent ad in the National Post on the back cover of the Toronto magazine, Roots saluted Mr. Schwarzenegger for his environmental work and congratulated him for his latest award.

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alk about going from strength to strength! In June, Roots Central at Toronto’s Eaton Centre had a banner month.

This following a particularly strong spring. So far this year, at the halfway point in 2007, Roots Central is leading all the company’s stores in terms of sales revenue.

Indeed, summer is off to a great start at Roots Central, which opened in 1998. With the warm weather, foot traffic in the downtown core has increased considerably, with locals and tourists alike flocking to this prime location.

The nice weather may bring people out but Store Manager Pauline Kourie and her staff have a winning way engaging customers that makes all the difference in the retail world.

This and the stylish summerwear created by the Roots design team go hand in hand in attracting newcomers and luring veteran ones to keep returning to their favourite store in the downtown mall.

CLOSING THE DEAL

A GOOD FIT

Store manager Pauline Kourie makes a most impressive sale

Roots helps a worthy cause, providing clothing for FitSpirit

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ccording to a recent survey, more than 65% of female teenagers in Canada are inactive.

This is a growing concern brought to light by FitSpirit, a Toronto-based program that stresses the importance of exercise for young girls between the ages of 13 and 17. Physical activity helps prevent obesity and other related health risks as well as increases self-awareness and self-confidence.

In recent weeks, a female delegation of Olympic representatives and members of the Heart and Stroke Foundation, all clad in Roots active wear, visited high schools in Ontario

ome moments are more memorable than others. In the course of a week at Roots stores, there’s always a particular highlight that stands out. In mid-June, the staff at Roots Central in Toronto’s Eaton Centre had no trouble picking the highlight of the past seven days.

On a Wednesday morning, a customer came in seeking items for a corporate seminar involving international businesspeople. She wanted them to be able to walk away from their trip with the quintessential Canadian memento of their time here.

Store Manager Pauline Kourie seized the occasion, 6

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making various suggestions to the customer.

In the end, she sold more than $3,600 worth of merchandise: eight leather bags (the most popular being the Village Packs) and 15 Canada backpacks from the Canada Day line.

“The customer walked in wanting gifts that represented Canada and I told them that Roots is Canada,” says Pauline. “She was thrilled with the purchases and really impressed at the great customer service and how the store was run. It was incredible. But Roots Central is, after all, a force to be reckoned with.”

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and Quebec where they gave motivational workshops. So far, the program has reached nearly 4,500 students and has been acclaimed for its vital message and innovative format for female teenagers.

The principles of health, wellbeing and active lifestyle for all ages have always been part of the Roots philosophy.

“To give the opportunity to young women to expand their horizon and to discover new sports is extremely important for us,” says Don Green, CoFounder of Roots. “The concept of FitSpirit is unique and we are very proud to support them.” For more information, go to www. fitspirit.ca.

Issue 73 - July 2007

WHAT INITIATIVE IS ALL ABOUT

FRESH INK

Roots Lodge sets great example in energy conservation

A selection of coverage of Roots in the media

Staff members from Roots Lodge do their part for the environment

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oots has long demonstrated a strong commitment to the environment but is always looking to do more. In that spirit, staff at the Roots Lodge in Toronto have taken the initiative to carry out new eco-friendly measures.

Store employees have challenged one another to use only reusable plastic plates and cof-

fee cups for lunch. They have helped assess in-store lighting and the Lodge has now reduced the number of energy-sapping light fixtures by 12 units. In addition, they put up friendly, hand-made signs to remind everyone to turn off lights whenever possible, such as in bathrooms and stockrooms.

Inspired by an energy con-

servation flyer sent to businesses

by Ontario Hydro, Store Manager Janet Braam felt it fit right in with Roots environmentally friendly policies. She decided to implement it with her staff as a fun, cost-saving challenge and aims for a 10% reduction.

“I’ve always felt that an important part of energy conservation is done on an individual basis,” says Janet.

“Every small change each person makes can have a huge impact overall. At store level, Roots is all about the environment and our impact upon it.

This helps us to further practice what we preach. It’s good for the environment and good for the company.”

In late June, the Head Office sent a memo to all stores with a list of suggestions on how to conserve energy and lessen the environmental imprint of each location. At the same time, stores were also invited to add eco-friendly ideas for the project.

BEING A MEMBER HAS ITS PRIVILEGES Founders get new Roots jackets inspired by legendary hockey teams

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made of Melton wool with ext season, the Western Hockey League will wel- leather stripe inserts and 100% cotton knit cuffs and waistcome a new team with a band. The chest features an fabled past. The Edmonton Oil embroidered with the crest of Kings will be the fourth incarnation of the team to play out of the Oil Kings, which includes historical elements in its deEdmonton in the past 40 years.

With the rebirth of the team comes a new logo and new clothing designs

by Roots inspired by illustrious Canadian athletes of yesteryear. People joining the Oil Kings Founders Club receive an exclusive team jacket designed and handcrafted An exclusive design for the Founders Club

by Roots at its state-ofthe-art leather factory in Tosign. The crown was the highronto. The project was coordilight on the original crest, while nated by David Jackson, Acthe nine crown jewels symbolize count Manager in the Busithe nine trips to the Memorial ness-to-Business Department.

Cup. The oil drop represents Fashioned in red with acAlberta’s booming oil industry cents of white, blue and gold; and references the modern day each jacket is hand-cut and ownership of the team by the Issue 73 - July 2007

Edmonton Investors Group (who also own and operate the NHL’s Edmonton Oilers).

Designs were inspired from jackets worn by the Edmonton Mercurys who took home the gold medal at the Oslo Winter Olympics in 1952 and the podium jackets (made by Roots) worn by the 2002 Canadian Olympic Hockey Team that won gold in Salt Lake City.

“I love working with the Roots leather factory as you can see the time and care that go into developing products from the ground up,” says David Jackson. “ It’s an amazing process. The Oil Kings Founders Club members who will be receiving these jackets can be extremely proud to own and wear them as they are Canadian, made just like their organization.”

Here are some recent sightings of Roots in the pages of newspapers and magazines and on television: • Glow, July/August issue: Spotlight on the

Roots Village Bag and the Melinda clutch.

• National Post, June 23. Retail Therapy editor Nathalie Atkinson featured the Lauren Bag in her Obsession of the Week column.

• Canada’s Next Top Model, June: Roots Los Angeles-based photographer Mike Rosenthal was seen wearing the men’s striped scarf during his guest spot.

• The Globe and Mail, June 16. Article cited the Roots Utility Capri. Also, the women’s cargo shorts were featured in the regular Knockoff column as an affordable alternative to the costly DKNY version.

• CFTO-TV News, June 14. Actor Dan Aykroyd shown at his press conference at Roots announcing his new winery and launch of his new line of wines.

• US, June 11. Actor/model Heidi Klum featured wearing a black Roots Flat Bag. • Malaysia Business Times, June 11. Article on opening of first Roots stores in Malaysia.

• The

Globe and Mail, June 9. Mentions the Roots silver purse in ‘The future of sport is sleek’ section.

• Toronto 24 Hours, June 8, Vancouver 24 Hours, June 8, Fashion magazine, June 4: Spotlight on the Roots Village Napsack in the ‘Fashion Loves, Sunny Delight’ section.

• Vancouver 24 Hours, June 7. Article about the employees of the Vancouver Airport Authority receiving a Roots leather bag or jacket as a gift for the VAA’s 15th anniversary.

• The National Post, June 7. Heidi Klum seen carrying around a Roots Venetian Village Bag. • The Jewish Magazine, June: Roots Camp featured in their Super Camp Packing Guide section.

• Toronto Life, June: Spotlight on the Roots vegetable-tanned café bag in the ‘It’s Easy Being Green’ section.

• Green Living, June issue: Mentions Roots organic bedding in the Dream Green Bedding section.

• Globe and Mail, May 31. Spotlight on Roots partnering with Toronto jewellery label IceRok to launch Heritage Collection of nature-chic pendants and charm sets.

• Metro, May 25. Article mentions that Eric Mabius, the Ugly Betty actor, was at Roots flagship store in Toronto for the Rethink Breast Cancer Fashion Target launch party.

• Fashion, May issue: Mentions Roots Flat bag in the Fashion File Trend section.

• Where Toronto, May: Article recommends Roots as being a place for casual clothes.

• Wish, April: Spotlight on the Roots native organic pima cotton queen flat sheet and standard pillow case available at Roots Home. Also, mentions Roots cotton striped tank top and Roots Café bag..

• Flare, April: Roots beach bucket in gold featured in the ‘hot picks’ section.

- Compiled by Carmela Ledo

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THE SENSATION OF GOOD STYLE Showcasing fall collection at Montreal fashion fest

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or the third year in a row, Roots participated in the annual Sensation Mode fashion and design festival in Montreal.

Launched in 2001, this year’s 5-day outdoor event began in-mid-June and concluded on Sunday, coinciding with the Canadian Grand Prix weekend. It put the spotlight on Quebec and other Canadian talent in fashion and design, strengthening Montréal’s reputation as an international style centre.

Styled by Nella Walker, Director of Design, Roots showcased its upcoming fall collection along with new fall leather bags and jackets. The Roots presence at Sensation Mode was coordinated by Kim Court-Hampton, Executive Assistant to Michael Budman, and Ginette Fillion, Regional Manager, Quebec.

In August, for the first time, Roots will also participate in the Sensation Mode fashion show in Toronto.

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Issue 73 - July 2007

BARBADOS TO DRESS IN ROOTS AT PAN-AM GAMES Caribbean country goes north to get the right official outfitter for its team

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he island nation of Barbados is heading to the 2007 Pan-American Games this month with a uniquely Canadian style. The 100-person delegation will be outfitted exclusively by Roots with patriotic athletic gear fashioned in blue, white and yellow, the colours of the Barbados flag.

The uniforms feature men’s and ladies’ polos, shorts, track jackets and pants and travel jackets and pants. Accessories

include duffle bags, village packs and baseball caps, all complete with a Barbados crest. Celso Afonseca, Product Coordinator in the Businessto-Business Department at the Head Office, oversaw the project, which follows a similar collaboration between Barbados and Roots for the 2004 Summer Olympics in Athens.

The 15th Pan-American Games will be held July 13-29 in Rio de Janeiro, Brazil. Second in size only to the Olympics, the Pan-Am Games are held every four years, involving 42 countries, 33 sports and more than 5,500 athletes. Its mission is to strengthen ties among all people of the Americas and to promote the development of sport on the continent.

A preview of the stylish gear to be worn by the Barbados athletes

Roots Whistler

FINE PRINT Roots employees in Whistler read for charity

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tarting in late June, employees and patrons of Roots in Whistler, British Columbia were being encouraged to crack open a book for a good cause. The Whistler Reads Challenge is aimed at fostering the growth of a broader literary community in the region through friendly competition. Local businesses are asked to demonstrate their reading skills and get as many staff and patrons as possible to read a chosen book by the end of the summer. Each team can ‘throw down the gauntlet’ and challenge other local groups.

The Roots Whistler crew, led by Assistant Manager

Melissa-Anne Stentiford, accepted the challenge and is encouraging all staff and customers to pick up Jen Sookfung Lee’s End of East. A Vancouver native, Lee’s book focuses on three generations of the Chans, a ChineseCanadian family, set in Vancouver’s Chinatown.

Founded in 2005, Whistler Reads is a book club focused on the ‘one book-one city’ idea. Group discussions occur on the first Thursday of every odd month and often include the presence of the author either in person or via telephone. Twoonie donations are being collected for The Literacy Foundation.

A MEETING OF MINDS

GOOD CAUSE WITH THE

Roots supports eclectic gathering for fifth straight year

Roots takes part in charity golf tournament

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n late June, Roots helped kick off Idea City 2007, an annual conference that brings together major achievers from the fields of business, the arts, science, medicine, technology, media and more.

As one of the official sponsors of this event, Roots provided custom-made Idea City leather bags and discount coupons as gifts for participants.

Produced in the Roots Issue 73 - July 2007

leather factory in Toronto, the bags sported the Roots logo along with this year’s Idea City emblem.

The conference is the brainchild of long-time friend of Roots Moses Znaimer, Cofounder and former president of City-TV. More than 500 delegates and 50 speakers representing the leading lights in their respective fields - attended the three-day forum that took place at the Isabel Bader Theatre in downtown Toronto. For more information, go to www.ideacity online.com

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n late June, hunPrince Lauren leather dreds teed off at tote with gold hardthe Angus Glen ware and the new Golf Course in Uptown bag in shiny Markham, Ontario to white Verince leather benefit the Wayne with gold hardware.

Gretzky Foundation’s Tournament sponAnnual Charity Golf sors also received Classic. Karl Roots bags donated Kowalewski, Direcfor the occasion. More tor of Leather at than 160 leather Roots, presented The Suitor Bags were Great One with a gift given out, each perin appreciation of the sonalized with the Wayne and Karl many contributions Gretzky Foundation he’s made to the community. logo embroidered on one side Wayne was given the new and the Roots emblem on the Roots Arnold athletic bag, other. named for Roots friend CaliforFunds raised at the event will nia Governor Arnold help underprivileged youngsters Schwarzenegger who also rein North America to experience cently received the bag (See hockey, both as participants in page 6). Wayne’s wife Janet was amateur play and as spectators given a custom-made white at NHL games.

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GOOD VIBES Jodi King performs new album at Roots

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n mid-June, several Roots locations in and around Winnipeg played host to instore performances from local singer/songwriter Jodi King.

The shows included tracks from her new acoustic EP, which features a stripped back vocal styling and emphasis on piano-led melodies. Often compared to KT Tunstall and Corinne Bailey Rae, Jodi’s songs express a wide range of emotion from introspective to pop and upbeat.

“I think there is room for music that’s honest, unpretentious and uplifting,” says Jodi, who first performed at Roots last year. “That’s what I do best and that’s what I want to share as far and as wide as possible.”

In August, Jodi will begin on a 10-day cross-Canada trip playing most major Roots locations as part of “Back-toSchool Tour.”

Jodi’s EP can be purchased online at iTunes or via www.jodiking.com and www.maplemusic.com.

The Christmas in Wonderland cast pick up Roots products during their busy filming schedule

LIGHTS, CAMERA, ACTION… Producers use Roots store in Edmonton to shoot scenes for new movie

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Jodi King performing songs from her latest acoustic EP

n early June, staff and shoppers at the famous West Edmonton Mall were pleasantly surprised to see actors Tim Curry, Patrick Swayze, Chris Kattan and Carmen Electra at the Roots store shooting scenes for a new movie Christmas in Wonderland.

Hours earlier, the staff had transformed the store to have a winter theme with specially dressed mannequins helping to create the holiday atmosphere.

Christmas in Wonderland is about three children who move from L.A to Edmonton with their father. When they go shopping at the West Edmonton Mall, they find counterfeit cash, inadvertently help catch some crooks, and later make a discovery about Santa Claus.

In the photo above: Back: Michael Rohanchuck; middle row (left to right): actor Preston Lacy, actor Chris Kattan, Manita Bains, Jason Stromberg; front row (left to right): actors Michael Knight and Amy Schlagel

MOMENTS THAT MATTER Big developments in the life of Roots staff

Georgia Marie Nelson

In a sea of maple leafs from Roots, the Niagara Children’s Choir perform

RAISING THEIR VOICE IN STYLE Community choir shows Canadian spirit with Roots

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he Niagara region is bursting with song, and Roots is playing a role.

On two successive weekends in June, the Young Singers of Niagara performed in the region. The choir, (made up of 80 children from the area) sang at the inauguration of the Healing Garden in The Hotel Dieu Shaver Health

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and Rehabilitation Center in St. Catharines.

In keeping with their Canadian theme, all children in the choir wore Roots Canada T-shirts in an initiative coordinated by Kristi Lee, Manager of the St. Catharines store and Jamie Quinn from the Niagara Falls outlet.

“They not only sounded

great, but they looked even better,” says Kristi.

Founded in 2003, the Young Singers of Niagara performs a wide repertoire featuring contemporary, classical and religious music. The choir puts on several major concerts each year with proceeds going to various charities in the region.

• Nicole McQuoid, Sales Associate in East Point, NB, completed her Bachelor of Science degree with a major in Marine Biology at the University of New Brunswick, St. John Campus.

• Karen O’Hearon, Assistant Store Manager at Spring Garden Mall, Halifax, NS, has a new baby niece. Georgia Marie Nelson was born May 30.

• Sue Stewart, long-time employee and part-time key holder at Quinte Mall, Belleville, ON recently gave birth to a baby boy named Locklind Stewart.

• Please send us details of similar good news and we’ll be happy to publish it in The Source (email: rsarner@roots.com) Issue 73 - July 2007

MUSICAL ROOTS

THE ROOTS TOP 10 A guide to the sounds of Roots for the month of July

This month, we spotlight singer Amy Winehouse

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mbraced for her rugged charm and bold sense of humour, to say nothing of her distinctively soulful voice, Amy Winehouse has often been compared to legendary singers Billie Holiday and Sarah Vaughan. With one platinumselling album under her belt (Frank, 2003) and her latest album, (Back To Black, 2007), heating up the charts, the name Amy Winehouse is sure to be around for a while.

Amy is a new breed of vocalist emerging from the UK. She was born to a taxi driving father and a pharmacist mother in Southgate, North London in 1984. From a young age, she was surrounded by music, especially jazz. Many of her family members from her mother’s side were professional jazz musicians with successful careers. At home, she was constantly listening to her parent’s record collection of Dinah

Washington, Ella Fitzgerald and Frank Sinatra. As she reached her teens, she was drawn to the sounds of American R&B artists such as TLC, Salt-N-Pepa, Carole King and Minnie Ripperton. The diverse range of music she was brought up with helped shape the sound she is now known for.

At age 16, after being expelled from theatre school for not applying herself, Amy began singing professionally. Her close friend, British singer Tyler James handed off her demo tape to an A&R rep who happened to be searching for a jazz vocalist. Soon enough, she had signed a recording contract with Island/Universal Records.

In 2003, Amy released her debut album Frank, a mix of jazz, pop, soul and hip-hop, to rave reviews and garnered several awards. Following her

success, articles started appearing in the media reporting on her supposedly wild and boisterous behaviour. Her record label and management company suggested that Amy enter into rehab for her alcohol abuse. Instead, Amy dropped her management company and went on to write “Rehab”, the lead single from her current album Back To Black. Filled with the sounds of 1950s and 60s rock, R&B and soul, Back To Black has received great acclaim.

Amy Winehouse is currently touring in support of the album. She was also recently asked to write and record the theme song for the next James Bond movie. In April she accepted a different kind of proposal from James FielderCivil. They were married in Miami in a small, private ceremony.

To hear the good sounds of Amy Winehouse, listen to Roots Radio.

1. Tears Dry On Their Own, Amy Winehouse 2. Your Joy, Chrisette Michele 3. My Moon, My Man, Feist 4. Makes Me Wonder, Maroon 5 5. Way I Are, Timbaland Feat.

Keri Hilson & D.O.E 6. Valerie, Mark Ronson Feat.

Amy Winehouse 7. Big Girls Don’t Cry, Fergie 8. Back To My Roots, Steel Pulse 9. Tell Me What We’re Gonna Do, Joss Stone Feat. Common 10. I Wish I Didn’t Miss You Anymore, Angie Stone • Compiled by Davin Bujalski

HEIDI KLUM HAS GOOD TASTE Supermodel takes her favourite Flat Bag while shopping

• For more information on her, visit: http://www.amywine house.co.uk/ or http://www.my space.com/amywinehouse - Davin Bujalski

GUESS WHO JUST DROPPED IN Taking attendance of special guests at Roots stores

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elebrities have long made a point of shopping at Roots. Here are the latest sightings of prominent figures from the world of entertainment and sports who visited Roots stores recently: · 100 Bloor St., Toronto – Academy Award nominee actor for Little Miss Sunshine, Abigail Breslin visited the flagship store; Singer Deborah Cox, in town for the recent opening of the new wing of the Royal Ontario Museum, stopped by the store; former star of Beverly Hills 90210, Tori Spelling and husband, Dean McDermott visited the store. · Centreville, Montreal – Actor Steve Carell, star of The 40 Year Old Virgin, was in town filming a movie with Anne Hathaway when he shopped at the store. Buying a few sweaters, he recounted memories of playing hockey in Montreal. Both their stunt doubles also shopped at Centreville in recent days.

Abigail Breslin Issue 73 - July 2007

Steve Carell

Deborah Cox

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Dean McDermott, Tori Spelling

few weeks ago, supermodel, actor and TV host Heidi Klum was spotted wearing a Roots Flat Bag while strolling in the Meat Packing District of New York with her children. She did not go unnoticed by the media. Heidi was captured in photos that were widely seen on the internet and in the press including in Us magazine. (Go to see her sporting a black Village Bag with gold hardware. <http:// www.roots.com/index.php?/ canada/content/blogcategory/ 39/126/lang,en/>) Several days earlier, she had bought three Roots bags at the Los Angeles store.

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GREEN TIP #38 Easy ways to help the environment

STARTING LINEUP Introducing the people who make it happen at Roots stores

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s part of our continuing series of team pictures of all the stores in the Roots retail family, this issue of The Source is shining the spotlight on the Centreville store in Montreal. From left to right: Left to right: Sandra Thiel, Marcel Gingras, Brigitte Misserey, Jocelyn Lemaire, Angie Ello, Aran Pamplona, Daniel Garcia, Julien Casazant, Adjani Franco, Corina Shmidt, Renal Tingue, Suzy Almaeda, Deena Jacobs

Rinse no more: According to Consumer Reports, pre-rinsing dishes does not necessarily improve a dishwasher’s ability to clean them. By skipping the wash before the wash, you can save up to 20 gallons of water per dishload. At one load a day, that’s 7,300 gallons over the course of the year. Not to mention that you’re saving time, dishwashing soap, and the energy used to heat the additional water.

Source: Vanity Fair magazine

HEALTH TIP #35 Easy ways to stay healthy

SPEAK TO MY AGENT The littlest customers show their Roots

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ou’re never too young to look good in Roots. Many people obviously agree, based on the mail we receive at the Head Office.

Both customers and staff often send in photos of their children, cousins, nieces, nephews, grandchildren, friends neighbours or even pets wearing Roots, asking if they could appear in a future ad campaign for Roots.

We can’t promise that but earlier this year The Source started publishing a selection of such pictures on a regular basis. Everyone is welcome to submit their favourite shots.

Please send your photos to photogallery@roots.com Be sure to include the name and age of each child or pet in the photo, and a sentence stating that you agree for the photos to be used in The Source.

Gucci, 18 months, Winnipeg, MB 12 The Source

Jordyn Dallas Nelson, 2 months, Toronto

Georgia Marie Nelson, 1 month, Halifax, NS

Secrets of the evergreen: In ancient times, Taoists living in the mountains of China observed that during snowy winters the only plants showing vitality were evergreens such as pines. Through experimentation, they found a therapeutic use for every part of the pine tree: a physical and mental energy boost from pine needle tea and bark tea, antimicrobial properties in sap, and sustenance from pine nuts as a food. Since then, the pine has become a symbol of longevity in Chinese culture.

A potent antioxidant in pine called pycnogenol protects endothelial cells (which make up the lining of the blood vessels and heart) from free radical damage, serves as an anti-inflammatory, and preserves healthy skin structure. It’s one of only a few antioxidants that cross the blood-brain barrier, protecting brain cells from the ravages of free radicals in the blood. Pycnogenol is available in dietary supplement form, but the same beneficial flavonoids can be obtained by eating pine nuts.

Source: Secrets of Longevity by Dr. Maoshing Ni Issue 73 - July 2007

NEW & NOTEWORTHY A guide to just-launched Roots products

THE WOMEN’S ECO-POLO New environmentally friendly addition to successful polo line

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ue to the popularity of the Gwen Pique Polo line this spring, Designers Jules Power and Joanne Joseph have created a new collection for women fusing a classic style in an environmentally friendly manner.

Made of 97% organic cotton and 3% spandex fabric, the new Women’s Eco-Polo main-

tains a slim, clean aesthetic with a simple beaver patch on the left chest. The cotton and spandex combination makes this fabric soft and gives it a stretchable property. In addition, the use of organic cotton also makes this product environmentally friendly while being fashion forward at the same time. A double raw edge

hem along the bottom adds subtle natural detailing.

The polo comes in six new colours: retro red, coral sunset, jade, English mustard, nautical navy and burnt ochre. The ecoline launches in time for fall with select colours available across Canada and the United States.

Sizes: XS-XL; Retail price: $38

THE HOT LIST A fast look at what’s flying off the shelves at Roots stores · Village Prince Bag · Venetian Village Prince Bag · Men’s Parkside pique polo · Men’s Camp graphic tees · Women’s modal rib tank · Women’s long rib Canada tank · Women’s sugar slub tee · Women’s long sleeve Camp tee · Women’s vintage graphic Canada tee · Women’s Roots athletic tee · Women’s basic kanga hoody · Women’s Love kanga hoody · Women’s warm up cuffed pant · Women’s Canada athletic jersey short · Women’s Roots Original Supercrop · Women’s Roots Original Cropped sweatpant · Stop Global Warming bracelet · Roots Mints · Roots Eco-Bag · Crocs Beach Clog

YOUNG AND COMFORTABLE

PRACTICAL STYLE

Roots salt and pepper design gets colourful for babies

Two bags in one with Reversible Beach Tote

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he popular speckled-fleece gets an infant-friendly makeover with the Cooper Overdye Roots Crew and Sweatpant. The salt and pepper fabrication goes through a second dye bath to reveal a more vibrant shade featured in cheeky pink or infinity blue.

The traditional Roots Heritage beaver print is featured on the chest and also on the hip.

Now available in stores across Canada and the United States, the comfortable cotton/polyes-

Issue 73 - July 2007

ter fleece garments have soft ribbed neck, arm and leg openings and an elasticized waist.

- Sizes: S-5T; Retail price: Crew: $29.95, Sweatpant: $24.95

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ith the temperature soar ing, a good way to beat the heat this summer is to head to the beach. Make it easier with the new fully Reversible Beach Tote by Senior Accessories Designer Lynne Morris. It provides roomy practicality and versatile style with a choice of stripes or floral patterns depending on your mood.

Made in India of 100% cotton canvas, the ties and trim are accented in real leather.

The stitched and folded handles are long and fashioned to allow for optimum comfort.

Small inside tabs snap together for added security and shield the interior detachable clutch purse from sand and surf.

The clutch is large enough to fit personal items such as a small wallet, cell phone and sunglasses. It allows a more portable way to store your valuables as you go for an ice cream cone, while having the tote guard your spot in the sun.

The Reversible Beach Tote is currently available in 40 locations across Canada.

Retail price: $68 The Source 13

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Issue 73 - July 2007