February 2008,

A window into the world of Roots

Issue 80 • February 2008

The right mix of

ATTITUDE & ALTITUDE With their positive approach, Roots stores in ski resort towns enjoy a banner season up high

Carol Young, Carolyne Dupras and Audrey-Anne Carron of the Roots store in Mont Tremblant take to the slopes

Issue 80 - February 2008

The Source • 1

ON AND OFF THE SLOPES Roots stores in North American ski resort towns enjoy a banner season EARNING ITS INDIE CRED Roots outfits the stars with official Sundance merchandise IT’S EASY BEING GREEN Eco-friendly line of apparel debuts in stores in time for spring HAVE A CHARM-ING VALENTINES DAY New products arrive for that most romantic of occasions CROWE-ING OVER ROOTS Academy Award winner gives the gift of great style MUCH MUSIC DEMANDS ROOTS Popular television host gets outfitted in classic sweats AN ORGANIC PROCESS Roots joins eco-friendly trade association

Departments FINE PRINT GUESS WHO JUST DROPPED IN GREAT MOMENTS IN RETAIL MOMENTS THAT MATTER GREEN TIPS HEALTH TIPS STAYING POWER

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Editorial Assistant CARLY ANDERSON Interns KASI BRUNO LAURA TSCHERNOW The Source is published every month

by Roots Canada Ltd. We welcome letters from readers for publication.

Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to rsarner@roots.com Letters may be edited for length and clarity.

Each issue of The Source is also available, in an abridged version, on the Roots website at www.roots.com

PHOTO BY DON STANDFIELD

I N S I D E I S S U E 80

SPECIAL DELIVERY A selection of recent letters from the world of Roots TIMELESS STYLE The other day, we had a customer come into our store all dressed up in some fabulous Roots clothing. While he was talking to us, he showed us a wonderful belt buckle that he was so proud of and which he said Roots used to make back in the mid-1970s when the store first opened.

He told us how his father had bought a pair of the original Roots shoes with the negative heel and that as part of a special promotional offer at the time, for an additional 50 cents, his father received an awesome belt buckle.

It is so amazing to see people still wearing original Roots merchandise and yet looking so “now.”

Pia Lohfik Roots Store Manager Calgary (TD Centre) WILDNERNESS BLISS My son-in-law, Eren Howell, and my granddaughter, Kailey, are avid outdoor enthusiasts. In fact, they recently went off to winter camp, which included spending their nights sleeping in an igloo that Eren dug out of the snow. Eren and Kailey both love the Canadian wilderness and their Roots camping T-shirts. To them, happiness is camping.

Happy New Year to everyone at Roots!

Bonnie Lee Thornhill, ON

NEW MEETS VINTAGE Earlier this evening, I was doing some laundry and as I was folding my Roots sweatshirt, I remembered that I had actually purchased it in 1986. It’s probably the oldest thing I own.

At first, I felt embarrassed that I’m still wearing something from the 1980s but who would know?

The pink writing is a bit faded but it still looks good and it brings back memories.

My girlfriend Veronica and I took a bus as teenagers to Toronto from St. Catharines just so we could go to a Roots store.

I still can’t believe that our parents allowed us to take a bus alone to the “big” city to do back-to-school shopping.

Tonight, as I folded that 1986 sweatshirt, I was wearing a new Roots hoody I recently bought. If the new one has the same lifespan as the old one, I will probably be a grandparent folding it. In thinking about this, I realized that I have a lot of Roots stuff that I still wear or keep at the cottage that never ages. Roots apparel is timeless.

Great job!More than 20 years later, I’m still a happy customer.

Lisa Cornelius Toronto FAMILY ROOTS I just wanted to send an email to thank you for a great product.

During my 27 years, Roots sweatshirts have become very

meaningful to my family. Each summer, we would vacation at my grandmother’s home in Vancouver, and each year we got to pick out a new sweatshirt at Roots.

More than just a new piece of clothing, these sweatshirts hold many sweet childhood memories. They have all been passed down to younger siblings and now to our own children.

Recently, my whole family got together for a family picture and it was only natural that we would all wear our latest Roots.

For your interest, I’m sending a photo.

Thanks again for a great tradition that has come to mean a lot in our neck of the woods.

Megan Tippetts Draper, Utah Editor’s note: Turn to page 9 to see the family photo.

• The Source wants to hear from you.

Please send your letters to Robert Sarner at rsarner@roots.com. Letters may be edited for length and clarity.

DEPT. OF CLARIFICATION In Issue 79 of The Source, the ‘New and Noteworthy’ column featured an item on the alpaca fleece line entitled “Wool warms this winter.” Please note that the term ‘baby alpaca’ refers to the quality and fineness of the fibre, not the maturity of the animal. Also, the collection is made out of a blend of acrylic and alpaca.

- Please address any corrections, relevant updates and revisions to rsarner@roots.com

EXTRA! EXTRA! In keeping with our monthly publishing schedule, the next issue of The Source will appear in late February.

ON AND OFF THE SLOPES Roots stores in North American ski resort towns enjoy a banner season.

By KASI BRUNO

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rue to annual tradition, the past two months have been particularly busy at Roots stores located in high altitudes catering primarily to skiers and snowboarders, especially during the holiday season. Roots stores in ski towns were opened over a span of seven years, with Aspen, Colorado the first in 1991 and Park City, Utah the most recent addition in 1998. Along with the fresh powder and majestic mountain sights, many ski towns in Canada and the United States where Roots has stores are also home to many international festivals and competitions.

These special events celebrate both sports and entertainment; a combination with which Roots has long been associated.

In Quebec, favorable ski conditions and an early abundance of snow have made for a great season in the picturesque village of Mont Tremblant, 115 kilometers north of Montreal.

With an ideal location in the heart of the ski resort town, Roots Tremblant is often packed with an endless stream of shoppers taking time away from the nearby slopes.

The period starting just before Christmas and ending a

In the heart of the action, Mt. Tremblant is having a great season

few days after New Year’s is typically crazy as it’s virtually wall-to-wall customers from morning until evening. “These two weeks are very exciting and a source of great energy at the store,” says Carolyne Dupras, Manager since 1996. “Adding to the attraction of our store is the fact that during the holidays there’s a stage almost right outside our front door featuring daily entertainment and other live activities. The holidays are always a special time at Tremblant.”

Similarly, at the Roots store in Park City, Utah, the staff gear up every winter for an intense

Banff staff are all smiles as they weather the retail storm

ski season. While Park City skiers were not as lucky as those in Mont Tremblant, with a later than expected snowfall, the region was busy nonetheless.

With its new city logo line of apparel, Roots Park City is enjoying a good season. Additionally, in mid-January, the highly-prestigious annual Sundance Film Festival, attracted a large number of celebrities and fans to the ski town and into Roots. Actress Alicia Silverstone visited the store in late-January, as did cast members from popular TV shows Heroes and Saturday Night Live.

“Roots is right in the heart of the film festival action in Park City,” says Steve Cummings, Manager since 2004. “It’s a funny thing, because for the duration of the event, what is normally a Utah ski town transforms into almost an extension of Hollywood. The area is much busier than usual and there are celebrities coming through the store every day.”

In addition to the film festival, what makes Park City unique is that it’s home to one of only two novel Olympic training facilities in the US. As a result, Park City and its surrounding

area host many Olympic athletes and hopefuls, with some even working in the area. Roots Park City has its very own ski expert on staff. Olympic hopeful and US ski team member, Zac Amidan, a part-time employee since 2005, is aiming to compete at the Winter Olympics in 2010 in Whistler. Between the wide range of entertainment and the athletics, there is never a dull moment at Park City.

Moving southeast into the neighboring state of Colorado, the popular ski destination of Aspen is now in the midst of an event-filled season. One of the recent highlights included January’s ESPN X-Games, which led to an increase in visitors to the popular resort locale. The buzz of the games

Whistler’s city logo line has proven a popular seller

attracts a youthful, energetic crowd of shoppers who enjoy an active lifestyle.

“The X-Games are great fun for us at Roots,” says Helena Svensson, Assistant Manager since 2002. “The event puts the spotlight on Aspen and attracts a diverse and youthful crowd.

ESPN fans tend to be young and sporty and, as a result, they all Continued on next page

Continued from previous page

know about Roots and make a point to stop by the store.”

For its part, the Roots store in the town has been decorated and merchandised to highlight the location’s exclusive collection. Roots Aspen also has the distinction of being a smaller retail location, offering a more intimate shopping experience.

The quaint outdoorsy ski vibe is further emphasized through the store’s log cabin style and setup.

If the countless festivals and events were not enough to keep staff busy, Mother Nature has given Aspen a year for the record books. This winter marks the biggest in terms of snowfall since 1983, making the town busier than usual. This has led to increased foot traffic and a steady stream of high-profile shoppers at Roots, including singer Seal.

Back in Canada in Alberta’s majestic Rocky Mountains, the Roots store in Banff is enjoying a banner season with a staff as diverse as its customers. In addition to the host country, employees come from all over the world, including Australia, Japan, England and New Zealand.

The international mix reflects the range of visitors to the popular ski town. Given its location in the heart of the action on Banff Avenue, tourists are always dropping into the store, often purchasing items from the special Roots Banff collection, which figures prominently in the store’s displays.

Moving to the west coast, where the almost daily snowfall in Whistler, British Columbia attracts locals and tourists alike to the slopes. World renowned for its alpine skiing and for being a main site for the 2010 Winter Olympics, in addition to its many major arts and culture festivals, the resort town is packed during the winter.

At the Roots store, located near the skiing action, business has been booming with the Roots Whistler collection and ski gear (especially the snowboarding graphics introduced this year) particularly hot.

The athletic store staff have gone above and beyond a dedication to great quality, testdriving products on the slopes and giving their input on construction and design. No doubt Roots Whistler will continue to be a popular stop for skiers and snowboarders alike, especially with the countless sporting competitions in the area as well as the 2010 Olympics fast-approaching.

Overall, it is shaping up to be an excellent year on the slopes and in stores. The mountain locations are well aligned with the fundamental pillars of Roots, as the atmosphere atop the slopes offers a great blend of sport and celebrity. Given its longtime involvement with sports and a healthy lifestyle, it’s little surprise that Roots looks so good — and sells so well — in major ski resort towns in North America. - K.B

The Park City store welcomed Sundance to the popular ski town 4 • The Source

A distinctive door handle at the Mt. Tremblant store

Utah staff are proud of their Roots Issue 80 - February 2008

Mt. Tremblant staff welcome the wintry weather

Banff’s city logo line

The picturesque Aspen store is a haven for skiing and Roots enthusiasts Issue 80 - February 2008

The Source • 5

EARNING ITS INDIE CRED Roots outfits the stars with official Sundance merchandise

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ast month, for the sixth straight year, the largest independent cinema event in the United States had a distinctly Canadian sense of style. Roots was highly visible at the 2008 Sundance Film Festival in Park City, Utah, the premier showcase for new work from American and international filmmakers.

As in years past, Roots provided the official merchandise for the 10-day gala in late January. The order of more than 7,000 items was executed in Toronto by Mary Jane Saliba, Account Manager in the Business-to-Business Department and in Hollywood by Wendy Goodman, Los Angeles-based Roots sales rep.

Indie movie aficionados visiting the Sundance store were offered a wide range of comfort-

able casuals emblazoned with the festival’s logo, including graphic tees, fleeces, workout tees and twill caps.

Founded by actor Robert Redford in 1978, Sundance has helped launch the careers of directors such as Kevin Smith and Quentin Tarantino.

For more information and a better look at the Roots custommade products visit: http:// www.sundance.org/festival/ store/.

New products arrive for that most romantic of occasions

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IT’S EASY BEING GREEN Eco-friendly line of apparel debuts in stores in time for spring

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n keeping with its timehonoured environmental heritage, Roots has launched a new collection called “Roots Green.” The eco-friendly line for all ages is based on the belief that clothing can be affordable, fashionable and still make a positive difference. It addresses the growing customer concern for easy, innovative ways to reduce one’s environmental footprint and look good while doing so.

Initiated by Jarar Kazmi,

6 • The Source

HAVE A CHARM-ING VALENTINE’S DAY

Executive Director of Retail Operations, the project’s graphic concept was conceived by Stephanie Briers, Manager, Graphic Design. The designers and sourcing team have long been exploring other alternatives to conventionally grown cotton (which contains chemical pesticides, herbicides and synthetic fertilizers harmful to the environment). Although there is currently a limited supply of 100% organic cotton on the world market, a significant

portion of the Roots Green line is made from the pure fibre, with blends used when it can’t be procured.

Other sustainable fabrics present in many of the garments are bamboo, hemp and soy.

These renewable resources grow rapidly without human interference and require very little water. Additional textiles utilized include polyester, inventively fashioned from recycled pop bottles.

With a wave of products already available, other items will be introduced in the coming months. The collection consists of sueded full zip hoodies, chic peacoat sweaters, T-shirts, baseball caps and cozy kangas and sweats.

A ‘way-finding’ system of instore signage and icons will be implemented, using visual cues to help guide customers to go organic in style.

lways one to provide great gift ideas for various holidays on the calendar, Roots once again prepared an ideal selection of goods to sweep someone off their feet on February 14.

Available in stores now are a range of sweetly girlish graphic tees, (made out of a blend of organic cotton) versatile enough to be worn year-round. Offered in white, pink and red, the shirts are spotted with tiny polka dot hearts and come with a choice of images emblazoned with a love bird graphic, a classic Roots logo or ‘Love is all you need.’

For those looking to spice up a leather purchase for Valentine’s Day, the new heart-shaped key chains crafted at the Roots factory in Toronto are a fun, romantic addition to the new Sweetie and Bliss bags out this month. Key chains are sold separately.

As another option for a sophisticated gift for the holiday, Roots and Cosmoda have teamed up again to create a Valentine’s Day line of stylish timepieces, which are featured in this issue’s New and Noteworthy on page 12.

For more information visit www.roots.com.

ON THE MOVE New appointments and promotions at Roots • Michele Haugh promoted to Director, Merchandising Roots 73/ Outlets, Head Office • Bethany Peckham promoted to Customer Service Coordinator, Head Office • Anne Theriault promoted to Customer Service Coordinator, Head Office • Josh Tillo promoted to Retail Operations Coordinator, Head Office Issue 80 - February 2008

CROWE-ING OVER ROOTS Academy Award winner gives the gift of great style to TV talk show host

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he New Year got off to a promising start when in early January, actor and long time fan of Roots, Russell Crowe visited Ellen DeGeneres’ daytime talk show to promote his latest film, the crime epic American Gangster.

Word quickly turned to Crowe’s other passionate sideline, his co-ownership of Australian rugby team, the South Sydney Rabbitohs, whom Roots has outfitted off field with Full Zip Hoodies and Poor Boy Caps. Crowe was hoping to drum up support as his team traveled to Jacksonville, Florida

to take part in the “Australia Day Challenge,” an international match against England’s Leeds Rhinos. As a gesture of thanks, Crowe presented Ellen with black and white Rabbitohs hoodies custom-made by Roots.

The order was coordinated last year by David Jackson, Account Manager in the Business-to-Business Department.

The apparel has received much media exposure since then, appearing in the documentary series, the South Sydney Story that chronicles the team’s reinvention in their 100th season of rugby competition.

MUCH MUSIC DEMANDS ROOTS Popular television host Matte Babel gets outfitted in classic sweats Roots and Empire PR worked together with MOD co-host Matte Babel to outfit him in a fun, fashionable and telegenic style for the youthful show. He opted for the classic comfort of the Cooper Full Zip Hoody and matching salt and pepper sweatpants.

Much on Demand is an interactive television program airing nightly on Much Music. Cohosted by Babel and on-air personality Leah Miller, it Much Music VJ, Matte shows his Roots features the latest in music and entertainment news egular viewers of Much Music’s live video request presented in front of a live teen audience. show Much on Demand Roots and Much Music have (MOD) might have noticed a teamed up previously as partners special cameo appearance made in the Flick Off environmental by the iconic beaver design in campaign launched last spring. mid-December.

R Russell, (left), has visited the Ellen show several times throughout the years, promoting his many projects

STAYING POWER Saluting those who go the distance

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ecently, many Roots employees marked major anniversaries of their time at the company. By ‘major,’ we mean benchmark achievements as in 5, 10, 15, 20, 25 and 30 years spent at Roots.

We invite anyone celebrating such an anniversary to send the relevant information to The Source.

Congratulations to the following employee for his significant contribution and enduring loyalty to Roots: • Richard Duquette, Leather Shoes, Leather Factory, Toronto, 30 years Issue 80 - February 2008

AN ORGANIC PROCESS Roots joins eco-friendly trade association

Big developments in the life of Roots staff

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aving worked with organic materials since the late 1980s, Roots took another step in its commitment to ecofriendly processes late last year, as it became a member of the Organic Trade Association (OTA).

Based in Massachusetts, the OTA represents North American businesses across the supply chain. Its mission is to promote and protect organic trade. A key player in influencing market regulations, the OTA has been a leader in advocating standards for organic products.

“I encouraged Roots to join the OTA because we share the same values,” says Andre Desouza, Director of Global Sourcing. “Being a part of the organization gives us access to the evolving organic industry, while also serving as a self-

MOMENTS THAT MATTER • Lindsey Russell, Store Manager, Pen Centre, St. Catharines, ON gave birth to a baby boy, Sullivan on January 27.

monitoring tool to ensure we are in sync with the best possible practices in the procurement of eco-friendly products for our customers.”

As a member, the Roots profile (detailing the sustainable products and services offered) can be seen on the OTA’s Organic Pages Online, a virtual marketplace connecting buyers and sellers of organic products and services from farm to retail.

For more information visit: www.ota.com.

Hearty congratulations to Lindsey for this great moment in her life.

• Please send us details of similar good news and we’ll be happy to publish it in The Source (email: rsarner@roots.com)

The Source • 7

BEST OF FINE PRINT A selection of 2coverage 007 of Roots in the media

ODE TO THE ETERNALLY HIP Classic sneaker now available at Roots

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hen former Canadian and world champion badminton player Jack Purcell designed a lightweight canvas and rubber shoe with the B.F. Goodrich Company in 1935, he had no way of knowing that more than 70 years later they would still be the epitome of timeless style.

A staple of early Hollywood and ‘rebels without a cause,’ such as actor James Dean, the popular

shoes are still produced today

by Converse. The refined and simple style, with the telltale “smile” (a curved band of rubber) on the front toe is now available in select Roots stores and retail from $69.95 to $79.95.

Born in Guelph, Ontario, Purcell went on to win five consecutive Ontario badminton championships from 1927 to 1931 and was national titleholder from 1929 to 1930. He turned professional in 1932 and was declared world champion in 1933. He retired undefeated in 1945.

Matching his love of the game was his appreciation for

GREAT MOMENTS IN RETAIL

‘GREEN IS GORGEOUS’

Spotlighting the top stores in December

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s this issue of The Source went to press, the final sales figures for stores in January were not yet in but we’re delighted to report the performance of most stores in December was to be applauded.

Topping the pack in terms of company stores was the Whistler, British Columbia location that captured the latest Store of the Month honours, beating its sales target by 141%.

As for the Roots 73/Outlet category, the Bramalea Centre store in Brampton, Ontario took first place with a score of 134% over its sales budget.

Congratulations to Manager JM Ogden of the Whistler store and Aarti Sharma of the Bramalea Outlet along with their respective teams for their winning performances.

Likewise, hats off also to all the other stores that met or surpassed their goals in December.

The Whistler store 8 • The Source

the great outdoors, as he spent many summers in Ontario’s fabled Algonquin Park. With a love of nature and a stylishly well-made product, Jack Purcell’s shoes fit in perfectly with Roots.

Jack Purcell Jack Purcell shoe’s are famous for the trademark ‘smile’ on the toe

Heather Cooper’s classic painting figures prominently in new eco-shopping bag

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ne of the latest additions to the Roots retail experience is yet another extension of the brand’s ongoing commitment to providing ecofriendly alternatives. The recently introduced “Green is Gorgeous” bag, made of 100% polypropylene, joins a collection of retail totes designed to minimize waste stemming from single-use plastic and paper shopping bags. By offering the free, reusable bag to customers on purchases over $100, Roots is encouraging sustainable shopping.

The first wave of these bags was in stores this past holiday season and, based on valuable consumer feedback, the original design is now undergoing some fine-tuning ahead of a re-order.

Currently, on its front panel, the bag features a full-colour reproduction of Canadian artist Heather Cooper’s painted beaver, commissioned for Roots shortly after the company began in 1973 and since then it’s taken on a neariconic status.

The back side of the bag showcases the ‘Green is Gorgeous’ motto.

On its narrow side panels, various environmental and health tips (originally published in The Source) are presented as practical advice as part of the Roots accent on healthy and eco-friendly living.

The ‘Green Is Gorgeous’ bag is available in company stores across Canada, (except Quebec), with the newly designed version slated to hit stores this spring.

Here are some recent sightings of Roots in the pages of newspapers and magazines: • Lou Lou (Montreal), Feb. 29. Roots yoga mat featured in the ‘Fashion hot right now’ section.

• Life & Style, Feb. issue. Jason Priestley’s daughter is wearing red Roots pants.

• Ottawa City, Jan. Roots Aviator watches featured in the ‘Oh, Christmas Spree’ section.

• Wedding Bells, Jan. Roots Village Bag featured in the ‘What to Pack’ section.

• Adorable au Summum (Montreal), Jan. Roots equestrian sweater in lambswool and Downtown bag in long beach leather.

• Strut, Jan. Roots Alpaca/Acrylic knit scarf. Also, features Roots brown leather briefcase.

• Toronto Life, Jan. Photo of Diane Bald and Michael Budman featured in the ‘Model Citizen’s section • Canadian Family, Jan. Roots cotton zip-up hoodie featured in the ‘Fashion’ section.

• Globe & Mail, Jan. 20. Roots orange/fuchsia Envelope Clutch featured in the ‘style’ section.

• The Globe & Mail, Jan. 19. Great photo of the Roots foldable clutch.

• Now, Jan. 16. Roots peace scarf featured in ‘Life & Style’ section.

• Globe & Mail, Jan. 12. Roots Heritage Athletic bag is featured in the cover story’s photo shoot. Roots slipresistant towel for your mat for floor exercise featured in the ‘Gym Gear Trends’ Style section.

• Photo Life (Quebec), Jan. Roots Euro D SLR System Bag featured in the ‘Bags and Cases’ section.

• Temple City Star, (Cardston, AB) Dec. 31. Roots men’s 3-in-1 Jacket with Down-Fill Vest.

• Star Phoenix (Saskatoon), Dec. 29.

Article mentions collaboration between Roots and Debbie Travis for designer window treatments available at Sears.

• Dawson Creek Daily News, Dec. 21. Article entitled ‘It’s time to pick the perfect gift’ mentioning Roots watches.

• The Toronto Star, Dec. 20. Roots baby blanket featured in the ‘Wrap it up’ section.

• Times-Colonist (Victoria), Dec. 18.

Roots yoga fashions, the Free Spirit yoga mat and tote featured in the ‘Top 10 gift ideas for her’ section.

• The Vancouver Sun, Dec. 18. Roots St. Tropez women’s watch featured in the ‘That last-minute gift’ section.

• NB Telegraph-Journal (Saint-John), Dec. 15. Roots Venetian Bag featured ‘In the Bag’ section.

• HFX Your Complete Guide (Halifax), Dec. 12. Article entitled, ‘Watches are fashion accessories, not just wrist-clocks’ mentions Roots Tropez women’s watch.

• Where, Dec. Roots leather pillow featured in ‘The Gift List’ section. Also spotlights Roots NHL collection watches.

- Compiled by Carmela Ledo Issue 80 - February 2008

SUPPORTING HIGH SCHOOL HOLIDAY EFFORTS Kanata staff comes up big in charitable Christmas giving

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Kanata staff brought some holiday cheer to a family in need.

From left to right: Steve Bowa, Angela Rossi and Erin Colby

taff at the Roots store in Kanata, Ontario made a mark in the community in December by sponsoring a family over the holidays. The initiative was led by high school senior and keyholder Angela Rossi, whose school runs a project that gives local businesses the chance to make an underprivileged family’s Christmas more enjoyable.

Roots sponsored one of 40 families in need.

Using their own money and resources, the Kanata staff filled two large shipping boxes and two large Roots bags to offer the family gifts of clothing and food for the holiday. The gesture was all the more

PARTY FUNDS REDIRECTED TO LOCAL SHELTER

meaningful as the family had requested certain items specifically and, though their generosity, Kanata staff fulfilled those needs.

While the 15 employees who took part in the project could not meet the family, as the program protects the anonymity of the recipients, the Roots store later received a Christmas card from the family, who were extremely grateful for the outpouring of kindness.

Every year, the student council at the local Kanata high school organizes the holiday sponsorship event and less fortunate families are chosen and their needs matched with an appropriate sponsor.

FAMILY ROOTS

Staff make basic neccessities gift bags for women in need in Niagara Falls

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n late December, in keeping with an annual tradition at many Roots stores, staff at the Roots 73 Outlet location in Niagara Falls, Ontario decided to use the budget provided from the Head Office for a Christmas/ end-of-year party to make 10 special gift bags.

The employees purchased much-needed items for the bags that they gave to a local YWCA shelter that provides temporary housing for homeless women.

Each bag included various basic goods including toiletries and a

$10-gift card for a local big box retailer. Ella Ferguson, a Roots employee since 2000 and a keyholder at the Niagara Falls store, is a part-time support worker at the shelter. She initiated the holiday effort and delivered the gift bags.

“The ladies were very thankful for the bags,” says Ella.

“Many of these women come into the YWCA’s facilities with absolutely nothing. They were so happy to know that someone was actually thinking about them, especially at Christmastime.”

As noted in her letter in Special Delivery on page 2, Megan Tippetts and her family have long made a tradition out of Roots

REMEMBERING MONICA Roots store employee passes away

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The big-hearted staff from Niagara,put their money to good use Issue 80 - February 2008

n a sad note, Monica Weys, who worked as a temporary sales associate at the Roots store in Kamloops, BC, passed away last month.

“Even though she suffered from diabetes, Monica still smiled and made her coworkers and customers enjoy her very friendly nature,” says

Darlene Thorne, Store Manager. “She is missed greatly by the Kamloops team.”

In memory and celebration of Monica, Roots sent a donation to the Juvenile Diabetes Research Foundation, in keeping with the wishes of her family.

The Source • 9

MUSICAL ROOTS

AUGUST This month, we spotlight cultural catalyst Claude Challe

THE ROOTS TOP 10

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1. Like You’ll Never See Me Again, Alicia Keys 2. Lively Up Yourself, Bob Marley & The Wailers (Bombay Dub Mix) 3. Mare, Alkemx 4. Amor Amor, Claude Challe Buddha Bar 5. Love Like This, Natasha Bedingfield Feat. Sean Kingston 6. Wanna Be Startin’ Somethin’, Akon & Michael Jackson 7. No One, Alicia Keys 8. Shalom, Claude Challe Buddha Bar 9. Apologize, Timbaland Feat. One Republic 10. Winterlong, Neil Young

colourful figure on France’s cultural landscape, Claude Challe is known not so much as a musician, but rather as a visionary and catalyst. Over the past 35 years, he’s been on the cutting edge of Parisian music, nightlife, and fashion. Challe has long been recognized as France’s premier club DJ, a fashion and nightlife impresario and more recently a new age guru.

Born in Tunisia in 1945, Challe’s father was a rabbi who moved the family to Paris when Challe was three. He claims that those early years, which included a mix of Arabic sounds, Jewish mysticism and French culture, helped shaped his destiny. He has spent his adult life pursuing his ideals, working under the motto, “too much is never enough.”

Ever since he opened Paris’s first unisex hair salon in 1964, he has been well known among Parisian hipsters. In 1968, he hung up his scissors and went to live out a hippie dream in a commune in Sardinia before ending up back in Paris. Challe quickly immersed himself in the fashion business. He imported classic American urban styles, then focused on what was

happening in London and began importing clothes from the likes of Malcolm McLaren and Vivienne Westwood.

Challe also turned his attention to the Paris nightclub scene, opening Le Privé in 1974, a chic yet bohemian club and the restaurant CentreVille in 1979.

The success of these ventures led him to take over Les Bains Douches in 1985, quickly turning it into Paris’s premier nightspot.

In 1996, Challe set up his own record label Chall’OMusic, offering “music to make the body resonate, to go straight to the heart and the emotions, thus expanding the mind.” Drawing on his DJ skills, he mixed a

double-CD compilation Les Bains Douches that celebrated the blend of house and world music that he had pioneered at the club. It was well received and Challe went on to release several more compilations, most notably the Buddha Bar series, and help develop the famous restaurant Buddha Bar. A monument to the Parisian chic, Buddha Bar was a five star restaurant, dominated by a giant Buddha statue and surrounded by a giant bar serving cocktails and sushi.

Challe was resident DJ and by mixing his musical influences, house, ambient, North African, Asian, and a touch of French pop, he created Zen soundscapes of mellow beauty. As more and more patrons asked for mix tapes of what Challe was playing, including various celebrities, he issued the double CD Buddha Bar in 1999. Its instantaneous success led Challe to follow up with Buddha Bar II and Nirvana Lounge. All have proved immensely popular in France and abroad.

In recent years, Challe has also been a highly sought-after

A guide to the sounds of Roots for February

- Compiled by Davin Bujalski

DJ for major events, including Celine Dion’s wedding and the Dalai Lama’s Parisian appearances. Having recently left the Buddha Bar, he is currently working on a project, which involves him directing musicians to make specific Claude Challe music which he hopes to follow with a circus tour and a spiritual autobiography. Today, he splits his time between Paris and Marakech.

- Davin Bujalski Listen to Roots Radio to hear the music of Claude Challe. To find out more visit www.claudechalle.com

GUESS WHO JUST DROPPED IN Taking attendance of special guests at Roots stores

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elebrities have long pitcher Adam visited the store; made a point of Loewen dropped by - Blair shopping at Roots. the store; Underwood, seen Here are the latest sightings - Catcher for the LA on the ABC drama of prominent figures in the Dodgers, Russell Dirty, Sexy Money, world of entertainment and Martin was in town and the new HBO sports hit In Treatment, and was spotted Blair Underwood perusing who dropped Justin Morneau visited Roots by the the Roots winter stores merchandise; store to check out the recently: - First baseman of the leather merchandise; • 100 Bloor Minnesota Twins and • Pen Centre, St. St., Toronto the 2006 MVP for Catherines, ON – – Baltimore the American League, Shane Kippel, one Orioles Justin Morneau of the stars of Adam Loewen Russell Martin 10 • The Source

Canadian teen drama Degrassi: The Next Generation, dropped by the store and was seen looking through the men’s merchandise. He ended up purchasing the Script Canada Sling.

Shane Kippel Issue 80 - February 2008

GREEN TIP #45 Easy ways to help the environment

STARTING LINEUP Introducing the people who make it happen at Roots stores

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s part of our continuing series of team pictures of all the stores in the Roots retail family, this issue of The Source is shining the spotlight on the Mic Mac Mall store in Dartmouth, Nova Scotia. From left to right: Kiya Wagg, Amanda Baker, Breagh Brown, Chelsea Hammer and Joelle Marshall.

SPEAK TO MY AGENT

MAKING THE AIR CLEANER: Nearly 70% of Canadian children live within walking distance of their school, yet only 36% actually walk to school. If dropping kids at school is part of your regular car use, consider saving yourself the gas money and your neighborhood the pollution.

Start a walking school bus.

Parents or caregivers walk the route to school, stopping at other houses to collect kids along the way. For more information, go to: www.goforgreen.ca/asrts has an Active and Safe Routes to School program, with everything you need to get a walking school bus started in your area.

- Source: Green Tips: How to Save Money and the Planet, published

by Green Living Enterprises

HEALTH TIP #42 Easy ways to stay healthy

The littlest customers show their Roots

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egular readers of The Source know that last year, we launched this special feature to showcase photos of children wearing Roots. It grew out of the fact that we often receive unsolicited photos from customers who want to share with us pictures of their children, cousins,

nieces, nephews, grandchildren, or even pets wearing Roots.

They often ask if they could be used in a future advertising campaign for the brand. We can’t promise that but we are happy to publish them in The Source.

Everyone is welcome to submit their favourite shots to

The Source to be considered for publication. Please send your pictures to photogallery@roots.com.

Be sure to include the name and age of each child or pet in the photo, where it was taken and a sentence stating that you agree for the photos to be used in a future issue of The Source.

Noemie Faubert, age 5, Salaberry-de-Valleyfield, QB Kiauna Woo, age 3, Tien Woo, age 1, Oshawa, ON Issue 80 - February 2008

THE FAT OF THE MATTER: There are three types of fat: monounsaturated, polyunsaturated, and saturated. Not all are bad for you.

Monounsaturated fats such as olive oil, sesame oil, canola oil, almond oil, flax oil, and fish oil are good fats. They contain essential fatty acids such as omega-3 and gammalinolenic acid (GLA) that are critical in brain development and function.

Polyunsaturated fats margarine, hydrogenated safflower oil, sunflower oil, and corn oil, among others - also contain essential fatty acids. However, these fats are highly refined and contain large amounts of trans fat (created when vegetable oils are hydrogenated to make them spreadable), which is linked to heart disease and cancer.

The bad fats are the saturated fats and trans fats produced by deep-frying: butter, palm kernel oil, peanut oil, coconut oil, and lard.

These raise cholesterol and triglyceride levels, increasing the chance of heart attack and stroke.

- Source: Secrets of Longevity, by Dr. Maoshing Ni

The Source • 11

NEW & NOTEWORTHY A guide to just-launched Roots products

MAKING TRACKS

THE COOPER EVOLUTION

Denim gets a makeover in new line for children

Men’s basic hoody gets a stylish update

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n a take on traditional denim, shoulder straps. Snaps at the inner Merchandise Manager for Baby leg and waist offer roomy comfort and Kid’s clothing Marisa and ease of access. A Battaglia and Baby large chest front pocket is Designer, Elsa DeSouza convenient for storing have introduced a childhood finds. collection of sturdy Sizes: S-XL; Retail pieces with fashionable price: $34.95 details perfect for active For girls, the Cassie Travis Jean children. The line is Jumper Dress is a sweet, available in stores now. feminine take on the traditional The Travis Jean for boys is a overall. The button-down top is comfortable basic suitable for easy to slip on, while the large everyday wear. slanted The contrasting pockets of the stitching and skirt allow for vertical storage pinstriping capacity. (featured in Available in railroad only) black and add playful railroad, the Cassie Jumper details to the jumper is Travis Overalls Dress garment. made of 100% The 100% cotton denim/denim cotton denim/denim stripe. stripe fabrication is available in Sizes: S-5T; Retail price: black and railroad. $32.95 Sizes: S-5T; Retail The Cassie Jean is a price: $29.95 basic fashioned out of The matching Travis 100% cotton denim stripe.

Overalls in railroad feature Available in railroad, the the same 100% cotton flattering design is denim stripe but offer comfortable and versatile additional coverage with a Sizes: S-5T; Retail Cassie Jean bibbed front and secure price: $29.95

ith February still blustery and cold, the new Cooper Icon Pop Over Hoody by Associate Men’s wear Designer Dylan Anderson offers a warm and cozy respite from the winter weather.

An updated version of the classic Cooper Basic Hoody, the material remains a soft blend of cotton and polyester sueded fleece, finished with a heavy wash for a comfortable worn-in feel. Double layer taping reinforced in the neck and kanga pocket ensures ease of wear. The hoody has also been pre-washed

for minimal residual shrinkage and comes self-lined for extra insulation from the elements.

The athletic-inspired graphics on the chest are a mix of textures including appliques, embroidery, print and flocking.

In stores now, the new Cooper Hoody will make a great transitional piece during the cool days of early spring.

Available in storm, athletic blue, after dark and coronet blue.

A differing range of colours will be available at all stores.

Sizes: XS-XXL; Retail price: $74.

The Cooper Icon Pop Over Hoody will keep you warm this winter

THE NATURE OF LOVE, THE LOVE OF NATURE New holiday watches give the gift of compassion

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his February 14, give that special someone a gift that will touch their heart and also make a difference in the world.

In conjunction with Cosmoda, Roots is introducing the Valentine’s Day Watch Collection, a series of four romantic jewellery-inspired timepieces. Available in select stores now, a portion of the proceeds will be donated to the Canadian Wildlife Federation.

Entwined The Roots Entwined tank12 • The Source

function. Retail price: style design features $120. a delicate, genuine The Roots Cosette leather band that combines classic utility weaves around the with a minimalist geometwrist. The silver ric design.

The result is a accents on the face polished interwoven metal play up the rich bracelet burgundy of the as the analog dial. base for Retail price: $100.

Bordeaux a rubycoloured Like a fine analog wine, the Roots dial.

Retail Bordeaux watch is clean and price: $110. classic. Deep red leather The Roots bands are inset in the demiAzure watch bangle bracelet and analog Cosette employs some bezel. The sleek piece is a of the same marriage of fashion and

design elements as the Cosette. The glossy jewellery-inspired band is intricate and thickly interwoven with stunning detail. The Azure dark maroon face of the square analog dial gives a feminine, romantic feel to the sleek metal.

Retail price: $115.

For more information, visit: www.watchroots.com.

Issue 80 - February 2008

Issue 80 - February 2008

The Source • 13