December 2008

HOLIDAY GIVING

Roots and MasterCard join forces for a great cause

A window into the world of Roots

Issue 87 • December 2008

MasterCard Canada President Kevin Stanton at campaign launch at Roots flagship store in Toronto

SUMMER OF LOVE

Issue 87 - December 2008

The Source • 1

I N S I D E I S S U E 87

HOPE REIGNS AT EVENT FOR JANE GOODALL Roots hosts tribute to UN Messenger of Peace Dr. Jane Goodall in support of her Roots and Shoots education program in Canada and Israel.

FRESH ROOTS Opening of two new stores in Calgary and Oakville reflects the confidence of Roots in the future.

REWARDING THE CUSTOMER New loyalty program ‘Roots Rewards’ allows customers to earn points for every purchase.

A DREAM COME TRUE Chris Whaley, Manager of Ottawa store, has dream come true when his idol Wayne Gretzky drops in.

Departments FINE PRINT GUESS WHO JUST DROPPED IN GREAT MOMENTS IN RETAIL MOMENTS THAT MATTER GREEN TIPS HEALTH TIPS STAYING POWER

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Editorial Assistant AMY KAPLAN Intern ANNA NGUYEN

The Source is published regularly by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to rsarner@roots.com Letters may be edited for length and clarity.

Each issue of The Source is also available, in an abridged version, on the Roots website at www.roots.com

2 • The Source

PHOTO BY ILICH MEJIA

GIVING THE ULTIMATE HOLIDAY GIFT Roots and MasterCard launch holiday campaign to raise funds for Big Brothers Big Sisters of Canada.

SPECIAL DELIVERY A selection of letters from the world of Roots SHOPPING MADE EASIER While visiting Toronto, I had the good fortune to go shopping at the Roots store in the Eaton Centre. Our 12-year-old son had set out in great detail his clothing requirements as living in Ireland it is impossible to access your products and so he jumped at the opportunity to have me provide a shopping service for him.

In your store, I was met by a young man named Brett Tagoe.

He helped me locate all the items we needed and he was exceptionally courteous and efficient in his work.

All of the store staff were helpful but I thought it important to single out Brett in particular as he certainly made my challenge a lot less onerous.

Wishing Roots continued success.

Michael Hogan Dublin, Ireland A NICE TOUCH I would like to bring to your attention an exceptional example of Roots customer care. I called your ‘Roots 73’ store at Windsor Crossing in Windsor to inquire about the availability of stretch sweat pants for my niece for her 10th birthday. She was diagnosed with cancer in late May and has required frequent stays in hospital since then.

Her parents requested yoga/ sweat pants, loose or adjustable in the waist, for her to wear during radiation treatments, which are focused on her lower back.

I explained this on the phone to one of the your store employees, Manager, Bernie O’Beid.

She was very helpful and agreed to put aside what she had in my niece’s size.

I came in later that day and purchased two pairs of pants along with coordinating tops and socks. To my surprise, after my original phone call to the store, Bernie and her colleagues (I don’t know their names) went to a nearby shop and bought my niece a birthday card and WebKinz. My niece has a collection of these and of course loves the new lamb addition.

My family was most impressed and touched by the generosity of your staff and I wanted your senior management to be made aware of this very kind act.

Please thank them again for us.

Christine Melnyk Windsor, Ontario RISING TO THE OCCASION I am writing in response to a phone conversation I recently had with your Customer Service Department. Bethany Peckham was absolutely great and understanding as was the sales rep I

dealt with at your store at Yonge and St. Clair in Toronto.

Previously, I’d gone to another location for help with a small problem with the zipper on my purse. It was an unpleasant experience that I wanted to avoid repeating at another store.

But I took a chance and went to the Yonge/St. Clair store.

I spoke with Dori Lewis to whom I explained the problem with the purse and the negative treatment I’d received at the other location. It was a small thing but I felt with the cost of the purse, small problems shouldn’t happen.

Dori was excellent. She quickly assured me that Roots would take care of the purse and although her store was busy, she was patient and attentive. It was really nice to have a sales rep who’s outgoing and friendly and who made me feel that my business was appreciated.

I have great respect for anyone working in retail as I too have worked in a store. It’s a tough job. It’s refreshing to have a company as a whole that I can put my faith in.

Thank you Dori and Bethany.

Penny Housone Toronto • The Source wants to hear from you.

Please send your letters to Robert Sarner at thesource@roots.com. Letters may be edited for length and clarity.

Issue 87 - December 2008

COMING TOGETHER FOR THE KIDS Flagship store hosts launch of Roots-MasterCard national campaign to provide assistance to Big Brothers Big Sisters of Canada. By ROBERT SARNER

T

alk about the total being more than the sum of the parts. Talk about one plus one equaling three. Talk about putting the resources and reputation of two great companies toward an excellent cause.

In the true holiday spirit, MasterCard Canada and Roots are now working together raising funds for young Canadians in need. Launched last month, the Give a Little for Something Big campaign involves all Roots stores across the country and the Roots website together in a coordinated effort in support of Big Brothers Big Sisters of Canada’s (BBBSC) In-School Mentoring Program.

Over a six-week period ending on Christmas eve, Roots and MasterCard are encouraging consumers to help give thousands of children an in-school mentor by making a $5 donation online or by adding $1 or more to their purchases at Roots stores and at roots.com.

The launch event took place at the Roots flagship store in downtown Toronto last month in

Michael Budman, Kevin Stanton, Bruce MacDonald and Bobby Orr with some of the children from BBBSC

the presence of leaders of the two companies, the head of BBBSC, hockey legend Bobby Orr and members of the media.

Some 25 “littles” and their “bigs” participated in the evening where they were presented with Roots apparel.

The event also featured a special performance by vocalist Voyce Alexander and Roots musical director Terence Gowan.

“As business leaders with a strong sense of community, the partnership between MasterCard and Roots is a natural fit,” says Kevin Stanton, President of MasterCard Canada which donated $25,000 to BBBSC to help kick off the campaign. “By supporting Big Brothers Big Sisters of Canada, it’s our hope that every child in Canada who needs a mentor or role-model will have access to one. To be

part of such an important initiative with an iconic company like Roots is something we are very proud of.”

During the holiday period, the Give a Little for Something Big campaign is being supported with a major advertising effort – on national English and French TV, online and in various newspapers – in addition to Roots in-store signage and Roots cashier ask programs.

“Roots is honoured to be joining forces with MasterCard Canada on this great initiative, Continued on next page

Roots Co-Founder Michael Budman addresses the crowd at the event The new men’s graphic tees take their inspiration from natural surroundings Hockey legend Bobby Orr, (left), shakes hands with onein of part the “littles” Issue 87 - December 2008 The Source • 3

Continued from previous page

as both companies share a common goal of supporting the community,” says Roots CoFounder Michael Budman. “At Roots, we believe that the ultimate gift is helping others, and adding as little as $1.00 to your purchase this holiday season can mean that another child who needs a role model will receive one. We’re thrilled to be partnering on this with such a first-class, socially responsible company as MasterCard.”

MasterCard and Roots are encouraging Canadians to support BBBSC while making their holiday gift purchases at Roots stores across the country.

Staff in each location have been instructed to ask customers if they wish to make a donation toward this charity. As an added incentive to retail employees to participate, MasterCard is donating a prize to the six stores that generate the largest amount of donations within their respective category. MasterCard will give each employee in the winning stores a $100 MasterCard gift card and a $100 charitable donation to the charity of the store’s choice. By early December, several weeks into the campaign, Roots had raised nearly $50,000 in support of BBSC. So far, here are the top

Bruce MacDonald, President of Big Brothers and Big Sisters of Canada, explains work of BBBSC

stores in each of the six categories in terms of what they’ve generated: Robson St. (Vancouver, BC); Durham Centre (Ajax, Ontario); Halifax Shopping Centre (Nova Scotia); Kelowna (BC); Calgary TD Centre (Alberta); Southpark Edmonton Centre (Alberta).

“It’s great to see our entire retail staff work together to raise money for the Big Brothers and Big Sisters of Canada,” says Jarar Kazmi, Executive Director, Retail Operations.

“We have high hopes for this

Bobby Orr signs autographs for visitors at the event 4 • The Source

initiative and it was important to us that everyone has an opportunity to take part in this campaign. This is the first time that customers have been able to donate without having to make a purchase and it’s gratifying that they are responding so positively.”

The Roots website is also playing an important role in the campaign. “We have included the TV commercial on our Facebook page as well as our Roots Buzz blog to drive greater public awareness of the campaign,” says James Connell, Director of E-Commerce and Digital Marketing. “To encourage donations at roots.com, we’ve added a link to the homepage and in every category of products, we try to encourage online shoppers to donate as well as store shoppers. I’m really excited to be able to be involved with such great partners and to be able to help Roots customers and staff give back to the communities where they live.”

Several people at Roots have played a key role in the successful execution of this project.

They are (listed alphabetically): Graham Canning, Vice President & Chief Financial Officer; James Connell, Director of ECommerce and Digital Market-

ing; Stephanie Holden, Creative Director; Jarar Kazmi, Executive Director, Retail Operations; Jay Lopes, Director of Visual Merchandising; Robin Nelson, Director of IT; Raymond Perkins, Director of Public Relations and Special Events; Robert Sarner, Director of Communication and Public Affairs; Laura Simpson (Empire PR); Josh Tillo, Retail Operations Coordinator.

“We consider ourselves lucky to have support from a generous and committed partner like MasterCard Canada and a leading Canadian retailer like Roots,” says Bruce MacDonald, President of BBBSC. “We’re hopeful that Canadians will give a little extra this holiday season so that we can expand our recruitment of volunteers in order to give Big Brothers and Big Sisters to the thousands of Canadian children on our waiting list.”

Founded in 1917, BBBSC is the nation’s largest youthmentoring organization providing quality adult mentoring services for 20,000 children in more than 900 communities. The role of each mentor is to help provide a positive influence in the life of a child when one is needed.

- R.S. Issue 87 - December 2008

HOPE REIGNS AT ROOTS-HOSTED EVENT FOR JANE GOODALL Leading figures join Roots to raise funds for environmental education program

I

n mid-November, in the culmination of a three-month campaign spearheaded by Roots, more than 750 people attended the ‘Reason for Hope’ evening in Toronto in honour of internationally renowned primatologist, global environmental advocate and UN Messenger of Peace Dr. Jane Goodall.

The evening was chaired by Roots Co-Founders Michael Budman and Don Green and their wives Diane Bald and Denyse Green. Master of Ceremonies George Stroumboulopoulos (Host of the CBC’s The Hour) was joined by leading environmentalist Dr. David Suzuki, the Honorary Dinner Chair.

At the event, Dr. Goodall received an honorary doctor’s degree from the University of Haifa for her lifetime achievements as a humanitarian, conservationist and peace activist. These include founding Roots and Shoots, a worldwide program that encourages young people to address both human and environmental issues in their communities and aims to foster a new generation of enlightened leaders. Proceeds from the event will be shared equally between Canadian Friends of Haifa University and the Jane Goodall Institute of Canada and will support the development of

Dr. Jane Goodall gives passionate keynote address after receiving honorary degree from Haifa University.

the Institute’s Roots and Shoots education program in Canada and Israel.

Dr. Goodall gave the keynote address in which she stressed the importance of each individual taking responsibility to contribute, even in seemingly small ways, to making the earth a better place for all. She explained that despite the current problems, she remained hopeful, citing four main sources: The human brain; the determination of young people; the indomitable

MC George Stroumboulopoulos (host of CBC’s The Hour) interviews leading environmentalist Dr. David Suzuki, Honorary Dinner Chair.

Issue 87 - December 2008

human spirit; and the resilience of nature.

Special guests included, from the entertainment world, film director Norman Jewison; actor Woody Harrelson; actor/ comedian Eugene Levy; theatre impresario Jeff Latimer; singer/ rapper K-os and supermodel Yasmin Warsame; from the sports world, Canadian world champion kayaker and Olympic medalist Adam van Koeverden; Right To Play Founder and former Olympic Gold Medalist Johann Koss; and former NHL players (and current MP) Ken Dryden and Stew Gavin; and business leaders/philanthropists Gerry Schwartz and Heather Reisman; and media guru Moses Znaimer.

The evening also featured special performances by the Roots and Shoots Soul Revue with musical director Terence Gowan and vocalists Voyce Alexander and Nadia.

Several leading figures from the entertainment world in the United States – including Dan Aykroyd, Michael Douglas,

Catherine Zeta-Jones, Robbie Robertson and Martin Short – lent their support to the ‘Reason For Hope’ campaign that was launched last summer with a special evening at the Roots headquarters.

The major sponsors were MasterCard Canada; Gluskin Sheff and Associates; and the Stolero Family Foundation.

All the carbon emissions caused by travel to last month’s event by our special guests from overseas, and the environmental impact caused by running the event itself, were offset by Toronto’s Zerofootprint organization through ISOcertified offsets.

Alexander Voyce The Source • 5

FRESH ROOTS Two new stores in Alberta and Ontario reflect company’s latest retail innovations and show confidence of Roots in the future

I

n late November, the latest Roots flagship store was officially inaugurated with a grand opening event. Located just outside Calgary’s downtown core, at the corner of 17th Ave. and 4th St. SW. on the famous Red Mile, the store is a Roots first in Alberta when it comes to its street-side presence.

“We’re extremely excited by this new store in Calgary,” says Michael Budman who, along with fellow Roots Co-Founder Don Green, was at the store for the event. “Its design and ecofriendly attributes reflect the values and esthetics of Roots.

Its addition to the Roots retail family at this time speaks to our brand’s strong presence in Canada, and our confidence in particular in Alberta.”

The new store brings to 11 the number of Roots locations in Alberta, including six in Calgary. Construction of the 2,600-square foot store utilized various eco-friendly practices.

Don Green and Michael Budman in the new Calgary store

View of the exterior of the store in downtown Calgary

The feature wall inside is made of reclaimed cedar while sustainable bamboo was used for different floor and wall fixtures.

Another feature are the almost floor-to-ceiling windows that provide lots of natural light.

At the grand opening, Michael, Don and store manager, Liz Beland, mixed with partygoers. The event helped generate positive coverage in the Calgary Herald. In the article, Don said that Roots is planning to open a store next year in the new CrossIron Mills shopping centre just north of Calgary.

Meanwhile, a week earlier, to the east, Roots opened its first women’s-only concept store in Oakville, just west of Toronto.

The store is solely dedicated to women’s apparel and leather goods. Canadian world champion kayaker and Olympic medallist Adam van Koeverden was at the mid-November grand opening to sign autographs and speak with customers.

REWARDING THE CUSTOMER Just-launched loyalty program pays dividends to shoppers to the benefit of Roots

A

fter two years of careful planning, the eagerlyanticipated Roots customer loyalty program was launched last month. Called Roots Rewards, this free service allows customers to earn points for every purchase made. A reward card is issued to all customers wishing to join, who receive 500 bonus points on their first purchase. With every dollar spent thereafter, customers receive 10 points added on to their accounts.

Redeeming the points is easy. A five-dollar discount is given for every 1,000 points collected. Add extra points to your account by joining the ‘Roots Insider’ mailing list, or by referring other customers to 6 • The Source

The card now increasingly seen and used in Roots stores

join. Being part of the Roots Rewards program also grants customers access to membersonly deals, contests, events and online offers.

Although not the first of its kind at the company, Roots

Rewards is a refreshing new concept. There is an interactive element that gears email updates to the customer based on their previous purchases.

“This is a great way to keep in touch with our customers

needs,” says Senior Director of Ecommerce and Digital Marketing, James Connell who heads up the program. “When we understand our customer, we can reflect that more effectively in our products.”

Thanks to an excellent team effort of James, Director of Information and Technology Robin Nelson, Store Services Manager Lena Owens, Creative Director Stephanie Holden, Vice President and Chief Financial Officer Graham Canning and the entire Information and Technology Department, the Roots Rewards Program is a great way for customers to get more for their money while allowing Roots to serve them better.

Issue 87 - December 2008

A DREAM COME TRUE Store manager meets his idol when hockey legend drops in

B

eing part of the Roots team is rewarding, sometimes in unexpected ways. On a recent weekend, Chris Whaley, Manager of the Roots store in Ottawa’s Market, saw a dream come true. In the 1980s, while growing up in Belleville, Ontario, he and his brother were passionate followers of the National Hockey League. To Chris, no one epitomized Canada more than Wayne Gretzky.

“He’s bigger than the Prime Minister,” says Chris.

After joining Roots last August, Chris was thrilled to find out that Wayne is a friend and supporter of the company.

Chris knew of other hockey legends who had visited Roots and he dreamt that one day his idol would come in to his store, which was inaugurated in midSeptember. To his amazement, that day came sooner than

grabbed his camera and rushed to the store. He had his brother on the phone and was pacing the floor in anticipation when Wayne walked through the door.

“He made a longtime hockey fan the happiest person on earth by taking a picture with me,” says Chris. “Having him stand beside me and seeing the flash go off, I knew that I would never forget that moment.”

The hockey legend signed Chris Whaley, (right), and ‘The Great One’ autographs for the three employees and commented on expected. how great the store’s location is.

Enjoying a day off, Chris The area is aimed mainly at was at home when he received a tourists and it’s a nice mix of phone call from co-workers both indoor and outdoor marSidney McLennan and Wendy kets. There are various shops Chain. They told him to get to and restaurants in the the store as soon as possible. neighborhood and street vendors The Great One had been in and open in good weather. On a said he would be back after beautiful day, it’s the place to be dinner. Chris put on his Roots in the nation’s capital. hoodie and baseball cap,

ON THE CUTTING EDGE New leather trimming machine simplifies process for employees

I

nnovation has always played a key role at Roots. The leather factory is no exception.

In his 35 years with the company, Director of Leather Karl Kowalewski often travels to Italy in search of the latest raw material, designs and production techniques.

On a recent trip, Karl discovered a state-of-the-art leather cutting machine that impressed him. On his return, he discussed it with his brother, Henry Kowalewski, Factory Production Manager, who’s always on the lookout for the benefits technology can provide.

Traditionally, heavy metal dyes that look like massive cookie cutters are used to cut leather. A dye can take weeks to be fabricated and then sharpened. Today, modernized factories use lasers to cut leather.

Issue 87 - December 2008

Helen Rego and the CM 44 Plus

This ensures a more precise cut and less waste, and is also much safer for the worker.

“Roots is continuously modernizing our production techniques,” says Karl. “We are always looking for ways to create an easier and more efficient environment for our craftspeople.”

After meetings between Karl, Henry and Co-Founders Michael Budman and Don Green, Roots purchased the CM 44 Plus and a new digitizer last summer. The new addition, which is the size of a Zamboni

ice-resurfacing machine, now has a pride of place in the 50,000 square foot factory.

Helen Rego, who has worked in the factory for 13 years, operates the machine.

“This is so much faster and easier than the old method,” says Helen. “The best thing is that there are no heavy dyes to lift.”

The patterns for handbags are entered into the digitizer by Product Development Assistant Nadeen Peca and Assistant Designer Ringo Law. Then, leather is placed on a conveyer belt, which carries it under the laser. The cuts are then made, all at the click of a mouse.

Located in Toronto, the leather factory is at the heart of the Roots constellation. Over the past year, the factory has been operating at full capacity due to the great success of the Roots leather bag program.

FINE PRINT

A selection of coverage of Roots in the media Here are some recent sightings of Roots in the pages of newspapers and magazines:

· BC Business, Dec issue. The Equestrian Bag and the Roots scarf are featured. · Wish, winter. The Roots haute hand-held clutch appears in the Small Clutches photoshoot. · Calgary Herald, Nov. 29. The grand opening of new Roots flagship store in Calgary’s downtown area makes headlines in Business section. · Toronto Star, Nov. 27. Article entitled ‘Pull up your socks and gift wrap them’ prominently featured Roots après-ski snowflake sock. · Oakville Beaver (Ontario), Nov. 21. Spotlight on opening of new store in Oakville with photo of Michael Budman, Don Green and Adam van Koeverden at special opening event. · Xyyz.ca, Nov. 17. Roots black and white Houndstooth scarf featured in the Wyre section focusing on Neckwear You Need. · Calgary Herald, Nov. 4. Article entitled ‘The Ultimate Cool Coat’ featured Roots leather jackets as having the softest and lightest leather. · Canadian Living, Nov. Spotlight on Roots white cotton hat with earflaps. · Famous, Nov. Roots purple Lauren Bag featured in the ‘Style: Ultra Violet’ section. · Where Toronto, Nov. Roots red Fringe Bag featured in article on ‘Queen Street fashionistas. · Fashion, Nov. Roots leather men’s bag featured in the ‘Men’s Gift Guide’ section. · Sweet Spot, Nov. 10. Article entitled ‘The Sweetest Thing’ prominently featured the Roots TUFF Skins protectors in the Protected Spotting section. · Homemaker’s, Nov. Roots grey acrylic winter hat featured in the ‘Holiday Gift Guide’ section as the perfect Christmas present. · Canadian House and Home, Nov. Spotlight on Roots Home leather day bed. · Sway magazine, Oct. Roots grey sweatpants featured in ‘Go Green with Blue’ fashion shoot. · Lou Lou, Oct. Spotlight on Roots Chatelaine Bag, now available in brown and black; and Midtown Slide handbag featured in ‘Classic Trench’ photo-hoot. · Dawson’s Creek, Oct. 24. Roots leather jacket featured as the ultimate cool coat. · National Post, Oct. 14. Article entitled ‘Retailers put accent on value over style’ highlights Roots apparel and leather accessories. · Toronto Star, Oct. 11. In feature on school supplies, Roots zipper binders receive positive rating. · Metro (Halifax), Oct. 9. Roots waist pack is featured as a favorite item to fill up with treats when out for a walk. · Globe and Mail, Oct. 4. Roots eco-friendly organic cotton scarf and hat appear on cover of ‘Life Style’ section. Also, mentions beeswax candles and bamboo dinner wear. · Vancouver 24 Hours, Oct. 3. Article on Breast Cancer Awareness Month spotlights Roots Samba Watches, which raise funds for Rethink Breast Cancer. · The Globe and Mail, Oct. 3. HBC’s new CEO Jeffery Sherman pays tribute to Roots past Olympic work, saying HBC could learn from the designs of Roots.

- Compiled by Anna Nguyen

ON THE MOVE New appointments and promotions at Roots • Wenkei Tam appointed District Manager of Market 101 & 104, Head Office, Toronto

The Source • 7

CUSTOMERS HAVE FINAL WORD

Special customization desk in flagship store now lets shoppers personalize leather goods

T

he Roots flagship store on Toronto’s Bloor St. is always showcasing exciting new products and innovations.

The latest service is a special customization desk in the Leather Department near the front of the store. Customers can now order handbags and jackets to their specific requirements, including the type of leather, style and colour.

“This is our way of including customers in the design process of their handbag or jacket,” says Leather Specialist Andy McCurbin, who heads up the program. “Roots can offer this unique service because we make these products in our own factory in Toronto.”

Opened in the fall, the Customization Desk is already enjoying great success. One of the first people to take advantage of this service was actor Idris

BLUE JEANS GO GREEN Roots - Levi’s partnership is a big hit

I

ntroduced jean is made by in Roots hand, making every stores in garment one-of-athe fall, Levi kind. With a jeans have variety of rises and proven highly cuts, ranging from popular with the trendy slim fit customers. to a gentle flared Now, in the leg, the attention to latest Roots detail and quality collaboration craftsmanship with blue jean make these pants a icon Levi great style investLevi’s Capital E jeans at Roots Strauss & ment.

Co., and in a match made in ecoClassic 501’s are the ultimate heaven, select Roots locations straight leg, button-fly jean. will carry diverse collections of Brought in by Roots Co-Founder organic denim to suit everyone’s Don Green, the distinctive red needs. tab and roomy fit make these Making it even easier to live jeans one of the brand’s most and dress green, Levi’s eco-jeans recognized styles. With a fit that are a complimentary addition to improves and contours to the the Roots sustainable clothing body over time, Levi’s 501’s are line. a sure winner.

Woven out of 100% organic Developed by Executive or recycled cotton, with earthDirector of Retail Operations friendly vegetable dyes and Jarar Kazmi, Vice President of minimal chemical processing, Merchandising Shyrose Levi’s denim adds some ecoKassam, Senior Merchandise chic to your wardrobe.

Manager for Men’s and WomIn a hybrid of tradition and en’s Julie O’Neill and Senior innovation, the new Capital E Buyer for the Women’s Departcollection is a fashionable ment Linda Dritsas, blue jeans choice. Each ‘ultra premium’ are going green.

8 • The Source

Elba, who stopped by Roots during the Toronto Film Festival.

Along with Andy, Director of

Leather Karl Kowalewski was also on hand to help Idris as he ordered two custom award jackets.

The jackets are popular with customers because they offer so many optional details. Flags from any country, embroidered names, chenille letters and catch phrases like ‘Hockey Star’ or ‘Dance Queen’ can be placed anywhere on the coat. Customers can even order a specific leather for the sleeves to match their shoes.

With such a diverse and innovative selection of design features, the sky is the limit at Roots when it comes to the best in customized bags and jackets.

STAYING POWER Saluting those who go the distance

R

ecently, many Roots employees marked major anniversaries of their time at the company. By ‘major,’ we mean benchmark achievements as in 5, 10, 15, 20, 25 and 30 years spent at Roots.

We invite anyone celebrating such an anniversary to send the relevant information to The Source.

Congratulations to the following employees for their significant contributions and enduring loyalty to Roots: • Karl Kowalewski, Director of Product Development and Design, Leather Factory, 35 years • Henry Kowalewski, Plant Production Manager, Leather Factory, 35 years • Luz Ma Castro, Leather Tableworker, Leather Factory, 30 years •Thuy Thien Ha, Leather Stitcher, Leather Factory, 25 years • Malcolm Guy, DC Forklift Operator, Distribution Center, 20 years • Dariusz Gliwny, Leather Mechanical Engineer, Leather Factory, 15 years • Malgorzata Tonder, Floor Lady, Leather Factory, 15 years • Ewa Pisz, Leather Stitcher, Leather Factory, 15 years • Rosalia Mylanarczyk, Leather Stitcher, Leather Factory, 15 years • Giovanni Filippelli, Leather Cutter, Leather Factory, 15 years • Danny Tsatsanis, Leather Cutter, Leather Factory, 15 years • Bela Szabo, Leather Cutter, Leather Factory, 15 years • Khoren Barkhordarian, General Help, Leather Factory, 15 years • Fernanda Costa, Leather Stitcher, Leather Factory, 10 years • Tieu Hong Ngo, Leather Stitcher, Leather Factory, 10 years • Barbara Niedzielska, Leather Embroidery Machine Operator,

Leather Factory, 10 years • Nicole Blacquiere, Keyholder, Bloor St., Toronto, 10 years • Danpattie Singh, Purchase Order Administrator, Head Office, 10 years • Ronald Smith, Keyholder, Orfus Outlet, Toronto, 5 years • Lorei Leigh Des Los Reyes, Keyholder, Scarborough Town Centre, Scarborough, 5 years • Nigel Jones, Keyholder, Promenade, Thornhill, 5 years • Mercedita Bautista, Keyholder, Devonshire Mall, Windsor, 5 years • Dominique Doyle, Sales Associate, Georgian Mall, 5 years • Josh Tillo, Retail Operations Coordinator, Head Office, 5 years • Michelle Duhaney, Sales Associate, Centreville, Montreal, 5 years • Khiet Lam, Leather Stitcher, Leather Factory, 5 years • Phuong Yen Lam, Leather Tableworker, Leather Factory, 5 years • Sarah Laporte, Leather Table Worker, Leather Factory, 5 years • Ilda Moreira, Leather Stitcher, Leather Factory, 5 years • Lisbela Nunez, Leather Stitcher, Leather Factory, 5 year • Cheryl Ross, Sales Associate, Pickering Town Centre, 5 years • Kismat Salim, Leather Stitcher, Leather Factory, 5 years • Marc Wolfson, Assistant Manager, Markville Shopping Centre, 5 years Issue 87 - December 2008

‘CRASH’ COURSE IN FASHION

ON LOCATION

Roots plays cameo in television drama

Village Bag lands role in upcoming film

Y

ou never know where Roots will show up next. In addition to often being featured in newspapers and magazines, Roots is also popular with many people in the entertainment industry and as a result it’s not uncommon for Roots items to be part of their productions in front of the camera.

This fall, Roots products appear on the small screen in the television adaptation of

Dennis Hopper stars in Crash

Paul Haggis’ 2004 Academy Award-winning drama Crash.

Several of the most popular Roots bags, including the Midtown, Midtown Slide Lux and Soho Slide Lux, as well as the men’s Racer Leather jacket, pop up in the dramatic series. Touching on racial tensions in Los Angeles, Crash stars Dennis Hopper and Tom Sizemore among a diverse ensemble cast examining the notion of the American dream.

GUESS WHO JUST DROPPED IN Taking attendance of special guests at Roots stores

C

elebrities have long made a point of shopping at Roots. Here are the latest sightings of prominent figures in the world of entertainment, sports and media who visited Roots stores recently: • Robson St., Cuba Gooding Jr. Vancou-

ver – Oscar winning Actor Cuba Gooding Jr. dropped in to buy sweaters, Polartec jackets and headphone earflap hats.

• Centreville, Carey Price Montreal – Montreal Canadiens star goalie Carey Price was a hit when he

came in to buy a small Banff Bag in Africa Tribe.

• Mt. Tremblant, Quebec – Justin and Sophie Trudeau, with their son and herparents Justin & Sophie Trudeau stopped by to pick up gloves and Justin toques.& Sophie

Heather Graham stars in Hangover

T

he New Year will see Roots making yet another cameo appearance on the big screen.

The Village Bag in Oak Prince will have a part in Hangover, a new movie slated for release next June. Starring Heather Graham and Justin Bartha, the film follows three groomsmen who have lost their soon-to-bemarried friend during a drunken escapade in Las Vegas.

A NEW YEAR New Roots calendar adds colour to 2009

Trudeau

ON THE SMALL SCREEN Stylist picks Roots handbags to be used in new TV series

H

ollywood stylist Amy Stofsky loves Roots.

Recently, she visited the Beverly Hills store looking for handbags to use in ABC’s new series Cupid. Amy chose several - the St. Tropez, Soho Slide, School Bag, and New Large Slim Hobo – to be used by female characters in the series.

“Amy likes our bags because they are stylish and unique,” says Assistant Manager Debbie Jung.

“She always thinks of us first if our product fits in with her project.”

Cupid stars Bobby Cannavale as Trevor Hale, a man who believes he is Cupid

Issue 87 - December 2008

Cupid cast loves Roots leather

and has been banished to Earth to match 100 couples without the use of his powers. Sarah Paulson plays the role of Dr.

Claire Allen, Cupid’s psychiatrist. The show is written by Rob Thomas and is a re-working of his 1998 series by the same title.

C

anada’s landscapes are some of the most beautiful in the world. Now they can be seen all-year round in the Roots 2009 calendar. Colour photographs, (some taken by Roots Senior Art Director Ilich Mejia) of Ontario’s Algonquin Park in the spring, Alberta’s Banff National Park in the summer, Ontario’s Killarney Provincial Park in the fall and other striking pastoral shots, adorn its pages.

Coordinated by the Director of Roots Home, Rima Biback, the calendar makes a great stocking stuffer. Available at selected Roots stores and Staples locations.

Retail price: $16.95 The Source • 9

GREAT MOMENTS IN RETAIL Spotlighting the top performing stores in October

A

s this issue of The Source went to press, the final sales figures for stores in November were not yet in. But, we’re delighted to report the performance of most stores in October is to be commended.

Topping the pack in terms of company stores was the Rideau Centre in Ottawa, Ontario that captured the latest Store of the

Month honours, beating its sales target by a wide margin.

As for the Roots 73/Outlet category, the East Point Outlet store in St. John, New Brunswick took first place with a score that far surpassed others in terms of its sales budget.

Congratulations to Julie Bray-Elliot, Manager of the Rideau Centre store and Corey

Keirstead, Manager of East Point Outlet along with their teams for their winning performances.

Hats off to all of the other stores that surpassed their sales goals in the month of October.

Roots staff at the Rideau Centre in Ottawa

AN EVENING FOR A GREAT CAUSE Roots contributes to the Gala of Pearls auction in Quebec

S

upported by Roots, the West Island Women’s Shelter’s fourth annual fundraiser, The Gala of Pearls, took place this fall in VaudreuilDorion, a suburb of Montreal.

The Gala of Pearls supports women and their children seeking refuge from domestic violence.

The elaborate event included presentations, dinner, dance, raffles and auctions.

“Our objective is to raise funds for the West Island Women’s Shelter so we can continue providing services to the

women and children in our area who come to us for help,” says Kim Carinduff, Director.

Proceeds support the shelter’s mission to assist women to live without physical, psychological, verbal, sexual or financial abuse, a service it’s provided for nearly 30 years.

Roots Quebec Regional Director Ginette Fillion coordinated the Roots donation of the popular Banff Bag with Michele Henderson, member of the Board of the West Island Women’s Shelter.

West Island Women’s Shelter

TEDDY BEAR AFFAIR

DRESSED UP FOR THE SEASON

Roots employees take part in Teddy Bear Children’s Foundation Gala

Annual holiday period ushers in festive aura in stores ahead of December 25

W

ith a hand from Roots, the Teddy Bear Chil dren’s Foundation held its annual gala to raise funds for Toronto’s Hospital for Sick Children.

Roots Sales Associates Jonathan Micieli, Michael Pham, and Melissa Gallant from the Roots 73 Outlet Store in Woodbridge, Ontario helped kick off the summer event at the El Presidente Banquet Hall in Concord, just north of Toronto.

The three Roots employees assisted with welcoming guests, coordinating raffles and photography during the fundraiser. The 10 • The Source

evening, which included dinner, raffles and a dance, attracted more than 300 people. All proceeds were donated to the Palliative Care Unit of Sick Kids Hospital.

The Teddy Bear Children’s Foundation was started by a group of young students determined to make a difference in the lives of children living with serious illness.

“It was a fantastic evening and a tremendous success,” says Store Manager Colleen Webber.

“I hope my fellow employees inspire others to give back to their community and make a difference in the lives of others.”

N

ovember and December are always special months at Roots given the and festive spirit during the lead-up to Christmas and the New Year. In the life of almost all retailers, it’s an allimportant season with so many people purchasing gifts for friends and family.

This year, the holiday theme for Roots stores is “comfort and joy”, derived from the time-honoured comfort of Roots clothing and the joy of giving Roots as gifts.

The inviting atmosphere in each store is established with a creative combination of decoration,

props and effective merchandising.

Gentle accents of holiday red are found on the ribbon cling that wraps up the entire store and on the vintage postcards, complimenting the winter Canadiana windows.

The positive response by both customers and retail staff is especially gratifying to those at the Roots head office behind this year’s holiday presentation.

Credit is due to especially Stephanie Holden, Creative Director; Jay Lopes, Director of Visual Merchandising; and Peter Paquette, Senior Visual Merchant; and Pauline Laundriault, Director of Planning and Development.

Issue 87 - December 2008

MUSICAL ROOTS

AUGUST This month, we spotlight musical pioneer Jerry Wexler

A

lthough the man who gave rhythm and blues its name and so much more to modern music died this year, his seminal influence lives on. How many lives Wexler touched as one of the great music business pioneers of the 20th century, propelling the careers of Ray Charles, Aretha Franklin, Wilson Picket and countless others, is incalculable.

Born Gerald Wexler in New York to Jewish parents, he grew up during the Depression in Washington Heights in Upper Manhattan. His youth was marked by late nights at poolrooms until the mid-1930s when he developed a passion for jazz. Wexler became part of a loosely knit group of record collectors and streetwise intellectuals. Many eventually became captains of the music industry: John Hammond and George Avakian at Columbia Records; Milt Gabler and Bob Thiele at Decca; Alfred Lion and Frank Wolff at Blue Note; and Wexler’s future partners at Atlantic Records, Ahmet and Nesuhi Ertegun.

Wexler began in the music industry as a writer for Billboard magazine where he changed the name of the black music charts from “Race Records” to “Rhythm & Blues”. Years later he would

Wexler learned a new way of making records: more organic and improvised than the pressured, prewritten approach typical of New York studios. He was soon bringing Atlantic artists south to record including Wilson Pickett, Don Covay and Sam and Dave.

The stage was set for what today Jerry Wexler and Aretha Franklin circa 1970 stands as Wexler’s join Atlantic founders Ahmet and greatest single triumph. In 1966, Nesuhi Ertegun and produce he signed a singer whose contract Atlantic’s major R&B artist of at Columbia Records had lapsed, the time. and whose potential had yet to be Wexler’s efforts were historic realized. Wexler asked Aretha in their scope and impact on Franklin to drop the Judy popular music. He was instruGarland cabaret act, play the mental in bringing black music to piano herself and focus on her the mainstream, in the process natural, church-trained way of helping improve race relations at singing. Before one could spell the same time.

“Respect,” a legend was born.

While recording Dusty In He was also responsible for Memphis, Dusty Springfield’s signing such bands as Led hallmark album in Memphis, Zeppelin, Cream, and The Bee Wexler discovered Stax Records Gees and went on to produce and developed a distribution deal such greats as Bob Dylan, that brought to Atlantic the Ronnie Hawkins, Carlos brightest stars of Southern soul: Santana, The Staple Singers, Dire Rufus and Carla Thomas, Booker Straits and George Michael.

T. and The MGs and Otis “Jerry left his stamp on a lot Redding. At Stax, and in a few of great music,” says Jim Henke studios in nearby Muscle Shoals, of the Rock and Roll Hall Of

MAKING TRACKS A guide to the Jerry’s best

A

few years ago, Jerry Wexler burned a CD for friends of the songs he was most proud of from his half-century career in music. Here are the 20 tracks he chose, listed chronologically with the year each song was recorded.

1. Professor Longhair, “Tipitina” (1953) 2. Ray Charles, “I Got a Woman” (1954) 3. Big Joe Turner, “Shake, Rattle and Roll” (1954) 4. LaVern Baker, “Tweedlee Dee” (1954) 5. Champion Jack Dupree, “Junker’s Blues” (1958) 6. The Drifters, “There Goes My Baby” (1959) 7. Ray Charles, “What I’d Say” (1959) 8. Solomon Burke, “If You Need Me” (1963) 9. Booker T. and the MG’s, “Green Onions” (1962) 10. Wilson Pickett, “In the Midnight Hour” (1965) 11. Aretha Franklin, “Respect” (1967) 12. Dusty Springfield, “Son of a Preacher Man” (1969) 13. Dr. John, “Iko Iko” (1972) 14. Doug Sahm, “(Is Anybody Going to) San Antone” (1973) 15. Willie Nelson, “Bloody Mary Morning” (1974) 16. The Sanford/Townsend Band, “Smoke From a Distant Fire” (1977) 17. James Booker, “Winin’ Boy Blues” (1978) 18. Etta James, “Take It to the Limit” (1978) 19. Dire Straits, “Lady Writer” (1979) 20. Bob Dylan, “Gotta Serve Somebody” (1979) - Compiled by Davin Bujalski

Fame. “He had a commercial ear as well as a critical ear.” In 1987, the Hall Of Fame recognized Wexler’s contributions to music by inducting him as a nonperformer In the late 1990s, Wexler moved to Sarasota, Florida and retired from the music industry.

He died last August at 91.

– Davin Bujalski

• Listen to Roots Radio to hear music produced by Jerry Wexler. To find out more about Wexler visit: http:// video.aol.com/video-detail/memories-ofjerry-wexler-clips-from-immaculate-funk/ 3323561977

CHEF’S CORNER Roots-friendly recipes to bring pleasure to your palate INGREDIENTS 1 medium sized butternut squash, peeled and cut into about ½ inch pieces (about 3 cups) 1 large onion, chopped 3 medium cloves garlic, chopped 1 TBS chopped fresh ginger 1 tsp turmeric 1 tsp curry powder 1 TBS + 2 ¾ cups chicken or vegetable broth 6 oz canned coconut milk 2 TBS chopped fresh cilantro Salt & white pepper to taste Issue 87 - December 2008

4. Add INSTRUCTIONS ginger, 1. Chop garlic, onion and and garlic and let continue sit for 5-10 to sauté minutes to for bring out another their healthminute. promoting Add benefits.

Golden butternut squash soup turmeric, 2. Peel and curry cut squash. powder, and mix well. Add squash 3. Heat 1 TBS broth in medium and broth, and mix. Bring to a boil soup pot. Healthy sauté onion in on high heat. Once it comes to a broth over medium heat for about 5 boil, reduce heat to medium low minutes, until translucent.

and simmer until squash is tender, about 10 minutes.

5. Place in blender and blend with coconut milk.

Make sure you blend in batches filling blender only half full.

Start on low speed, so hot soup does not erupt and burn you.

Blend until smooth, about 1 minute.

Season to taste. Reheat and add cilantro.

Serves 4-6

• Readers are welcome to share their healthy recipes. Please send them to thesource@roots.com The Source • 11

GREEN TIP #52 Easy ways to help the environment

STARTING LINEUP

Introducing the people who make it happen at Roots stores

A

s part of our continuing series of team pictures of all the stores in the Roots retail family, this issue of The Source is shining the spotlight on the Orchard Park store in Kelowna, British Columbia. Pictured above: Cindy Manchur, Renee Houle, Melissa Acheson, Carissa Lees, Katie Andrews, Natalia Dubrowski, Lauren Kennelly, Lindsay Phillips, Kim Konig, Sarah Gerow, Marie Dakin.

A STARRING ROLE: Energy Star is on its way to becoming a household name, a stardom that’s well-deserved. This international symbol of energy efficiency helps consumers identify the most energyefficient, cost-saving products.

Both an Energy Star fridge and front-load washing machine use up to 50% less energy than older models of the same appliance. An Energy Star dishwasher is at least 25% more energy-efficient than the minimum government standard.

So, next time you invest in a home-appliance, look for this environmentally friendly superstar.

• Source: Home Depot Eco Options

HEALTH TIP #49 Easy ways to stay healthy

SPEAK TO MY AGENT The littlest customers show their Roots

R

egular readers of The Source know that last year, we launched this special feature to showcase photos of children wearing Roots. It grew out of the fact that we often receive unso-

licited photos from customers who want to share with us pictures of their children, cousins, nieces, nephews, grandchildren, or even pets wearing Roots. They often ask if they could be used in a future advertising campaign for the brand. We can’t promise that but we are happy to publish them in The

Marko Morovac, 7 months, Stoney Creek, ON 12 • The Source Marko Morovac, 7 months, Stoney Creek, ON

Source.

Everyone is welcome to submit their favourite shots to The Source to be considered for publication. Please send your pictures to photogallery@roots.com.

Be sure to include the name and age of each child or pet in the photo, where it was taken and a sentence stating that you agree for the photos to be used in The Source.

Milan3,Andres 8 months, San Kamilah, Rashad,Flores, 3 and Amar Dawood, 3, Diego, CA Scaborough, ON

NATURE’S POLLUTION FIGHTER: The powerful antioxidant and detoxifier Lcysteine can help protect your body from the harmful effects of pollution, heavy metals, chemicals, radiation, alcohol and smoke. The substance is found in eggs, fish, almonds, sesame seeds, soy, pumpkin seeds, peanuts, legumes, avocados, bananas, whole grains, and brewer’s yeast.

A naturally occurring amino acid, L-cysteine may also help boost the immune system, protect against heart disease, build muscle, and decrease fat buildup. L-cysteine is also useful for combating inflammation and promoting healthy hair and nail growth.

• Source: Secrets of Longevity,

by Dr. Maoshing Issue 87 - December 2008

NEW & NOTEWORTHY A guide to just-launched Roots products

KEEPIN’ IT STYLISH AND SUSTAINABLE Supreme Organic Tee and trendy Liard Jacket

I

n keeping with the translation –- courage, trust, long-established Roots freedom – on the back. commitment to nature, Available in three colours, eco-friendly cotton has (fog, mist and lichen), this been playing an increasingly important role at Roots. This month, the men’s design team will release the Supreme Organic Tee. Each shirt has one of three Latin words printed on the front, with its Supreme Organic Tee English

shirt is a guilt-free way to add to your wardrobe.

Pair this T-shirt up with the Liard jacket made of 100% cotton French terry. It’s embroidered on the front and has contrasting ribbed cuffs and collar. Features include a zippered back pocket for secure storage, underarm grommets for ventilation, and a tech pocket for gadgets. Available Liard Jacket in mist, abyss and black.

• Liard Jacket: Sizes XS – • Supreme Organic Tee: Sizes XXL; Retail price: $88 XS – XXL; Retail price: $30

LATEST ADDITION TO LEATHER BAG FAMILY Flat bag inspires new rounded version called the Side Saddle

T

his month, the Leather Design Team introduces the newest addition to the innovative Roots Flat Bag collection. Made at the company’s leather factory in Toronto, the Side Saddle is a rounded version of the ever-popular flat bag. Its supple super palma leather, which has a slight sheen, enhances the look of the bag. Available in an assortment of colours, the Side Saddle’s features include two easily accessible front pockets, a zippered tech pocket on the back and an Issue 87 - December 2008

adjustable shoulder strap.

Look for it in Roots stores now.

Roots Side Saddle in Deep Purple available now

Retail price: $228 The Source • 13

14 • The Source

Issue 87 - December 2008