March / April 2010

A window into the world of Roots

Issue 95 • March/April 2010

A WINNING COMBO

Photo: Ottawa Citizen

Canadian Olympic Gold Medalists Tessa Virtue and Scott Moir join Team Roots

Issue 95 - March/April 2010

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I N S I D E ISSUE95 SHINING IN THE OLYMPIC SPOTLIGHT Highlighting special Roots events during the Olympics A WINTER WRAP Roots outfits cast and crew of movies, and lends a hand to a good cause

PURSE PASSIONATE No end in sight to store employee’s addiction to Roots bags WAVIN’ IN THE RIGHT DIRECTION Roots supports musical initiative to aid Haiti CANADIAN SKATERS SHOW THEIR ROOTS Team Canada wins extra points for syle on and off the ice

Departments FINE PRINT GUESS WHO JUST DROPPED IN GREAT MOMENTS IN RETAIL NEW & NOTEWORTHY STAYING POWER GREEN TIPS HEALTH TIPS

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Editorial Assistant CAROLINE IWANOWSKI Interns NADIA MALIK ASHLEY TRAVASSOS

The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com Letters may be edited for length and clarity.

Each issue of The Source is also available, both in blog and PDF formats, on the Roots website at www.roots.com

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Ilich Mejia

TO CATCH A THIEF, OR TWO OR THREE Kirkland team’s actions lead to swift arrest of PIN pad criminals

SPECIAL DELIVERY

A selection of recent letters from the world of Roots PRINCE ANDREW I’ve been a loyal Roots customer since moving to Canada in the early 1980s when I bought my first Roots purse with hardearned babysitting money. Over the years, I’ve continued to love Roots leather products for their quality and design.

Recently, I had an experience at your Bloor Street store in Toronto that I must share with you. My friend and I went there to purchase a bag for her. What was out of the ordinary was the amazing service we received from Andrew McCurbin.

The moment we entered the store, Andrew greeted us with his exceedingly warm personality. He immediately struck up a conversation with us about the Roots bag we already had and was very patient with us. He not only has great knowledge of the bags and leathers, but he exudes an infectious passion and pride for the product.

I didn’t intend to buy a bag that day, but couldn’t help it with the service I received. He knew exactly when to be attentive, when to hang back and allow us to talk in private and when to make suggestions and give his opinion. I was impressed with how he greeted every customer in the leather section and made everyone feel like the most important person in the store.

At a time when finances are tough, good customer service is

imperative. I haven’t come across someone as amazing at customer service as Andrew in all my years of shopping. Many stores try to make their customers feel special, but it often comes off as fake or pressure to buy. Andrew does it in a genuine way.

Thank you for creating wonderful products and for letting me share with you how wonderful Andrew is (although I’m sure you already know that).

Marion Ahrens Richmond Hill, ON GOING WAY ABOVE… I’d like to acknowledge one of your employees, Barbara Solomon, who works at your store at the Markville Shopping Centre in Markham, Ontario.

A few weeks ago, I was at the Roots store in Newmarket where I spotted a Duffle Coat, which was unfortunately sold out in my size. The staff diligently tried to locate one from another location, but to no avail.

Enter Barbara. While with a friend shopping at Markville, I dropped into Roots to try my luck again. Barbara informed me she had no coats in my size, but would try to find me one. I mentioned that I’d gone that route already, but she was determined and convinced she’d be successful. Calling all around and sending emails off, lo and behold, she did. I was amazed at

her outstanding efforts to please a customer. It’s rare to have someone with the drive to go way above and beyond, as many young people these days lack true customer service.

Barbara certainly made my day. I hope I’ve reciprocated with this letter for her. Kudos to Barbara.

Karen Smee Markham, ON THE WAY IT’S DONE I just wanted to let you know that during my visit to the Roots store in the Sherway Gardens mall in Toronto I received professional, courteous and caring service by Kashish Patel [Editor’s note: She’s now the Manager of our Lakeshore store] and Cassandra Bharat.

They were extremely patient, helped me make a decision, and transferred product from another store, which was a birthday gift for my wife (that she loves).

If all of your employees are treating your customers this way, then Roots surely will not have a problem during these difficult economic times.

Rick Wilson Mississauga, ON

EXPRESS YOURSELF

We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source.

Please send your submissions to photogallery@roots.com Issue 95 - March/April 2010

A WINNING COMBO Canadian Olympic Gold Medalists and World Champions in ice dancing, Tessa Virtue and Scott Moir join Team Roots. By NADIA MALIK

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the ice, sensing each essa Virtue and other’s moves and being Scott Moir made able to communicate history at the without words.

Vancouver 2010 Their Olympic and Olympics when they World Championship became the first North triumphs were 13 years Americans to win a Gold in the making.

Medal in ice dancing.

Tessa, 20, and Scott, They are the youngest ice 22, first met in the small dancing champions in the town of Ilderton near history of the Games.

London, Ontario where While still teenagers, they practiced at the they filled a 9,000-seat same skating rink. It was skating rink in London, Scott’s aunt who first Ontario. Now, only a few paired them together on years later, their electrithe ice in 1997. fying chemistry on the Best friends, they’ve ice has captivated fans chosen to keep their worldwide. Such is their partnership strictly strong bond and obvious professional.The duo are affection for one another, quick to dismiss any they’ve been called thoughts that the chemis‘Canada’s Sweethearts.’ try extends beyond the As of this spring, they rink, to the dismay of are the latest faces of fans. They admit they Roots. did try dating once as Their partnership children at summer with Roots is the latest Scott Moir and Tessa Virtue, seen during the Olympics, are the latest faces of Roots camp, which didn’t last achievement for the two long. athletes who most helped them capture the Gold “As someone who grew up Tessa and Scott clearly feel recently captured a Gold Medal wearing Roots, I’m thrilled at the Medal and win the hearts of comfortable in Roots. In March, in March at the World Figure millions of Canadians. Their opportunity to become involved the duo, dressed in Roots jackets Skating Championships in Italy. heartfelt program, both athletic with such a respected and before a crowd of 19,000 people As part of the multi-year agreeand artistic, displayed a technical at Toronto’s Air Canada Centre intrinsically Canadian brand,” ment, Roots will be an official says Tessa. “I’m looking forward mastery and inventive virtuosity. and more than a million others sponsor of the skaters who will Their exemplary skills and to working with a company that watching on TV, dropped the represent the brand in a variety artistry are a perfect compliment puck in a much-photographed has always been a great supof ways. to the powerful personal chemis- ceremonial face-off in an NHL Tessa and Scott will take part porter of Canadian athletes and try they exude on the ice. Such a so involved in the community.” game between the Toronto in special events across Canada In late February at the Winter long-standing partnership is rare Maple Leafs and the Edmonton organized by the company which in figure skating, especially for a Oilers. A week earlier, they were Olympics, the duo completed a will promote the importance of couple so young. According to near flawless skate at Vancouinvited to do the same at sport and fitness as part of a former coach Paul MacIntosh, ver’s Pacific Coliseum that Scotiabank Place in Ottawa, healthy lifestyle. They will also featured their trademark intricate they have developed a deep again wearing Roots, for a game appear in advertising campaigns understanding of one another on and serve as brand ambassadors. spins and high-risk lifts that Continued on next page

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Continued from previous page

between the Senators and Leafs.

“It’s an honour to be associated with such a great Canadian company as Roots,” says Scott.

“I’ve always respected the style, culture and the commitment to social responsibility of Roots which makes it a perfect fit for Tessa and me.”

In recent years, Tessa and Scott have received numerous awards at Canadian and international competitions. Last year, they won Bronze at the World Figure Skating Championships (WFSC) in Los Angeles. In 2008, they won the Four Continents Championship and captured Silver at the WFSC. In 2006, they won the World Junior Ice Dance Championship. In addition, the pair has won the Canadian national ice dance title for the past three years.

Their successes over the past year are even more impressive given the fact that Tessa underwent surgery on both of her legs in the fall of 2008 to relieve pain caused by chronic exertional compartment syndrome, a condition that results from overtraining. She was unable to train for most of the 2008-2009 season while she recuperated.

Scott had to resort to training alone, using a hockey stick and sandbag in Tessa’s place.

Despite this setback the duo persevered, earning a Silver Medal at the Four Continents Figure Skating Championships in Vancouver, their first competition following the surgery.

From a very early age, they have possessed an unyielding drive to succeed. As Tessa and Scott’s burgeoning potential became apparent, the pair, barely in their teens, moved to Kitchener, Ontario to increase their training time. The move allowed them to train from 6 to 10 a.m., joining their classmates at school for second period. Tessa was able to skip Grade 8, allowing her to attend Bluevale Collegiate with Scott.

Later, they moved to Canton, Michigan, where they trained with Russian coaches Marina Zoueva and Igor Shpilband, along with Meryl Davis and Charlie White, the American pair who captured Silver at the Games. It was here that Tessa and Scott were able to take their 4 • The Source

Scott and Tessa sporting their Gold Medals and Roots jackets on the front page of the March 7th edition of the Ottawa Citizen

skating to another level. For instance, when their coaches realized the duo were weak at lifts, they arranged to have them train with Cirque du Soleil acrobats.

Being away from home at such a young age was difficult but it helped that their families understood their love of the sport. For Scott, figure skating is in his blood. The youngest of three sons, he comes from a family of skaters. Along with his aunt, his mother, Alma is a figure skating coach and his older brothers, Danny and

Charlie trained in the sport.

Growing up, their home backed onto the local skating rink.

Tessa’s family are among her biggest supporters. Her mother, Kate moved to Michigan to be with her.

Ice dancing is a natural fit for Tessa. Along with her years of figure skating training, she is a gifted dancer. She even turned down a spot with the National Ballet of Canada to focus on skating. While skating will always be her passion, Tessa, who is currently majoring in Psychology at the University of Windsor, envisions a career for herself in either fashion or law.

Scott, who is also an avid golfer, dreams of one day hosting SportsCenter, the daily sports news television show on ESPN. Roots has a long tradition of supporting and working with highly gifted Canadian athletes like Tessa and Scott. Kayaker Adam van Koeverden, who won a Silver Medal at the 2008 Olympic Games in Beijing and Gold and Bronze Medals at the 2004 Games in Athens, is a longtime ambassador of Roots. In the past, the company has worked with Olympic Gold medalist pairs skaters Jamie Salé and David Pelletier among others.

“We’re proud to be associated with true champions like Tessa and Scott,” says Roots CoFounder Don Green. “We have great respect for their talent, incredible spirit and strong sense of dedication. The values they represent are true to the culture and heritage of Roots.” - N.M.

The duo paying a visit to the Roots flagship store on Bloor Street in Toronto

Issue 95 - March/April 2010

SHINING IN THE OLYMPIC SPOTLIGHT

If there was a Gold Medal for retail success and a creative presence at the 2010 Olympics, Roots would have won it easily. Herewith highlights from 18 intense days in February.

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he Vancouver 2010 Winter Olympics proved to be a momentous time for Roots. The popularity of the ‘Canada Collection’ exceeded everyone’s expectations, with customers from around the world lining up outside of the Robson Street store eager to take a piece of Canada home.

During the Games, Roots hosted various events throughout Vancouver, especially at the suite in the Shangri-La Hotel dubbed by the media as the ‘ski chalet in the sky,’ bringing out a who’s-who from the world of sports, entertainment and other fields.

This special Olympics section highlights many of those events along with profiles of several individuals on the Roots team whose hard work and dedication contributed greatly to the company’s tremendous success in Vancouver and Whistler.

THURSDAY, FEBRUARY 11 n the eve of the Olympics, Roots participated in the opening of the Right to Play TV studio at the CBC building. Johann Koss, Olympic speed skater Gold Medalist and founder of Right to Play, officially inaugurated the studio and introduced Michael Budman along with Kevin Stanton, President of MasterCard Canada and Scott Moore, Executive Director of CBC-TV Sports.

R&B singer Aion Clarke sang a beautiful rendition of Bob Marley’s Redemption Song at the event. Guests watched the extended version of the acclaimed TV commercial filmed in Africa as part of the collaboration between Right to Play, Roots and MasterCard.

Later that evening at the Shangri-La, Michael Budman and Don Green hosted a cocktail party for MasterCard. Guests included Walt McKechnie, Chairman, MasterCard International; Kevin Stanton; Daryl Katz, Owner of the Edmonton Oilers; Monika Deol, former MuchMusic VJ and husband Avtar Bains, Executive Vice-President of Colliers International; and Ian Gillespie, developer of the Shangri-La Hotel.

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Don Green, Wayne Gretzky and Michael Budman

FRIDAY, FEBRUARY 12 n the first day of the Olympics, Roots hosted a pre-opening ceremony lunch at the ‘ski chalet in the sky,’ Taylor Thomson; Ken Yaffe, Senior Vice-President of NHL International; Daryl Katz, Monika Deol and Ian Gillespie were all in attendance.

After the opening ceremonies, Roots celebrated Michael Budman’s birthday and Canada’s Games at renowned Gastown restaurant, Boneta. Guests included Lorne Michaels, creator and executive producer of Saturday Night Live; Seth Meyers, actor/ comedian; Brian Williams, NBC news anchor; Johann Koss; Adam van Koeverden, Olympic kayaker Gold Medalist; Jeffrey Latimer, theatre producer/impresario and manager of the Canadian Tenors; Matthew and Alex Budman; Anthony Green; Daniel Dubiecki, producer of the film Up in the Air; Jeanne Beker, host of Fashion Television; Shinan Govani, National Post columnist; Lainey Lui, e-Talk correspondent and Globe and Mail columnist; Douglas Coupland, writer/artist; John Alexander, artist; Measha Brueggergosman, opera singer; Chelah Horsdal, actor/model; and Fiona Forbes, host of Urban Rush.

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Aion Clarke and Terence Gowan

Denyse Green, Wende Cartwright, and Diane Bald

Jocelyn Phi and Adam van Koeverden

Shinan Govani, Measha Brueggergosman and friend

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The Canadian Tenors made a special appearance, singing Happy Birthday, as part of an incredible 10 day period for the group during which they appeared on Dr. Phil, The Oprah Winfrey Show, the Olympic Opening Ceremonies and the NBA All Star game.

Guests drank Wayne Gretzky Wines including the 2008 Riesling, award-winning 2007 Cabernet Merlot and Icewine. Aion Clarke performed sweet, soulful music backed by The Heat Orchestra with Terence Gowan on piano.

Jarar Kazmi

A FIELD MARSHALL IN ACTION Retail chief shows his mettle hrough the leadership and formidable work ethic of Jarar Kazmi, Executive Director of Retail Operations, the stores in British Columbia met the challenges of the Games with flying colours.

It was Jarar who had the vision for the Roots retail operations in BC during the Olympics and made sure it was executed according to plan.

With great passion, determination and professionalism, he was like a field marshal preparing, overseeing and coordinating the myriad details behind such a project. The extra staffing needs; housing in Vancouver and Whistler for the 40 - 50 staff brought in from other parts of Canada; the constant replenishment of merchandise in the stores including bringing in products from across the country; directing and motivating the retail team; in addition to so many other aspects. No wonder Jarar put in 18-hour days every day.

Such was his commitment to the job at hand, that he sacrificed seeing his family for a month when he moved to Vancouver in early February to do what was needed. The result: 18 consecutive days of virtually problem-free, recordsetting retail operations during the Olympics.

“Vancouver 2010 far exceeded everything that we had anticipated it to be,” says Jarar. “I have always been confident and proud of my team. It was fantastic to see their loyalty, patience and commitment and the results they achieved during those intense weeks.”

It was a truly incredible feat worthy of praise. With the support of his retail team, Jarar pulled it off, orchestrating one of the more memorable highlights in the history of Roots.

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SATURDAY, FEBRUARY 13 oots hosted a luncheon for hockey legend Wayne Gretzky and his family at the Shangri-La Hotel. Wayne’s children as well as his brother Glen were in attendance.

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Brian Burke with his family

SUNDAY, FEBRUARY 14 oots held a Valentine’s Day party at the bar in the Shangri-La. Guests included Lorne Michaels, the Gretzkys, Aion Clarke, Tyler Stewart from the Barenaked Ladies; Christine Simpson, sports broadcaster; and Taylor Thomson.

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Janet and Wayne Gretzky with their children

MONDAY, FEBRUARY 15 elebrity chef Jean-Georges Vongerichten was the guest of honour at the ‘ski chalet in the sky.’ Jean-Georges’ restaurant, Market, is located in the Shangri-La and guests dined on his mouth-watering food. Stephan Moccio and Alan Frew from Glass Tiger, who co-wrote the Vancouver Olympics 2010 theme song, I Believe, were in attendance along with Jamie Salé, Olympic figure skating Gold Medalist; Scott Moore; Josh Wolfe, chef at Coast; Chelah Horsdal and Fiona Forbes.

At night, Roots hosted an event at the Fairmont Pacific Rim for Kevin Lowe, President of the Edmonton Oilers, and the coaching staff of the Canadian Olympic hockey team including Steve Yzerman, Executive Director of Team Canada. Other attendees included Lorne Michaels, Seth Meyers, Aion Clarke, Terence Gowan, Tyler Stewart and Ed Robertson from the Barenaked Ladies.

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Michael Budman and Jean-Georges Vongerichten

WEDNESDAY, FEBRUARY 17 t the Robson St. store, Roots outfitted comedian Howie Mandel, who was most gracious in making time to sign autographs for his fans.

A marching band played outside of the store, after Raymond Perkins, Director of PR at Roots, discovered them playing on the street.

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Brenda Preston and Howie Mandel

Miles Rogers, (2nd from left), with sister and wife and Matthew Budman

Issue 95 - March/April 2010

THURSDAY, FEBRUARY 18 oots hosted Ben Chang and Joseph Phi, leaders of Roots in Asia, and their respective wives Kim and Jocelyn.

They visited the Shangri-La and attended several events in their honour.

Each day, Roots took a variety of guests on bike rides in Stanley Park, with bikes provided by Electra and Denman Bikes.

Right to Play volunteers rode bikes up and down

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Robson St. handing out materials for Right to Play and Roots.

In the evening, Raymond Perkins hosted the entire Roots team along with the Asian Roots delegation at a dinner at Coast, Vancouver’s hottest restaurant, where they received a warm welcome from chef Josh Wolfe. During the event, former Canadian Gold Medalist skater Jamie Salé dropped by.

RUNNING A TIGHT SHIP Distribution team ensured BC stores were well-stocked

Sidney McLennan, Jon Hamm and Jenny Ong

SCORING BIG

FRIDAY, FEBRUARY 19

Roots wins top spot for brand presence in connection with Olympics

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he 2010 Olympics not only helped Roots break sales records in many stores, it also further raised the national and global profile of the brand.

A US research firm released a report ranking companies according to their brand presence in connection with the Winter Games after tracking words and phrases in the media and on the internet. Roots came in first place, ahead of other major brands such as Procter & Gamble; Budweiser; NBC; McDonald’s; Polo Ralph Lauren; Nike; Pepsi; CocaCola; Omega; and General Electric, (many of which were official Olympic sponsors).

Another study, this one by Angus Reid Canada, found that Roots received the biggest boost in brand awareness at the Olympics compared to all other major Canadian companies that were not official sponsors. In several cases, Roots scored even higher than certain official sponsors.

According to the research, Roots saw its brand awareness grow 16% through “perceived” Olympic awareness since October. By virtue of being a Canadian brand at a Games staged in Vancouver, Roots was able to promote a message of Canadian pride, sportsmanship and flag-waving without running afoul of the Olympic organizing committee’s regulations over so-called “grey” marketing.

By comparison, official sponsor Bell Canada saw awareness rise by 12% during the same period, while nonofficial sponsor Tim Hortons got a boost of 9%.

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Issue 95 - March/April 2010

he Shaw Family, owners of Shaw Communications, hosted Roots throughout the Olympics at their suite in the Shaw Building, which had a fantastic view of the Olympic Flame.

Michael also did a TV interview there.

Roots, along with Wende Cartwright, Director of Performing Arts for the Vancouver 2010 Olympics, co-hosted a ‘cultural summit’ at the Shangri-La with musician Elvis Costello and the organizers of Young Artists for Haiti. Douglas Coupland, Hal Willner, Musical Director of Saturday Night Live, and Jian Ghomeshi, CBC Radio host, also attended.

Roots sponsored the musical collaboration, creating T-shirts with singer K’naan and scarves for all of the artists who participated, including Drake, Justin Bieber and Nelly Furtado.

That same day, K’naan was outfitted by the staff of the Robson St. store where, a bit later, former NHL star Lanny McDonald also stopped by.

Anthony Green and Matthew Budman

Geoff Beattie and Taylor Thomson

Michael Budman, Joseph Phi, Igor Larionov, Adam van Koeverden, Ben Chang, Don Green and Johann Koss

Bob Baker

he success of Roots during the Olympics was due, in no small part, to the hard work and diligence of Bob Baker, Director of Warehousing and Operations, and his team. Bob began his career at Roots in 1997 and his experience, particularly during previous Olympics, served him well this time around.

Bob knew he faced major challenges; namely, getting the products into the Distribution Centre in Toronto, and processing and shipping on the same day while ensuring shipments arrived as scheduled to the stores in British Columbia.

The team started its preparations for the Games in 2009, meeting frequently with Jennifer Short, Director of Merchandise Planning. She was able to provide them with critical information such as the number of planned units and the frequency of shipments.

Bob also visited Vancouver in November and met with representatives from Purolator Courier Ltd., the company that would be shipping Roots merchandise during the Games. He toured their airport facility and left feeling confident that they would be able to deliver the shipments on schedule.

As the Games drew closer, the team of Merchandise Flow Analysts began replenishing the stores twice daily.

“We had to pick, pack and ship all replenishment stock for delivery the following day,” says Bob. “This was a challenge when the demand spiked and product arrived at our facility at the end of the day and had to be turned around within hours.”

The team stepped up to the task, personally picking up merchandise for shipping the same day and working overtime whenever required.

“My entire team did a tremendous job,” says Bob. “It was because of the outstanding efforts of Warehouse Manager Maxine Correia, coordinators Sevi Ramraj and Jackie Morris, all team leaders, order fillers, material handlers, drivers and general help that we were able to succeed.”

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RISING TO THE OCCASION

Vancouver flagship store manager leads the way to sales records s Manager of the Robson Street store in Vancouver, Elizabeth Coates knew that the Winter Olympics would be a monumental time for the company, especially at the flagship location. Thanks, in a major way, to her stellar performance, the store’s sales in February surpassed even the wildest predictions.

With one of the best retail locations in Canada and amid such heightened interest in the Roots brand, the Robson store became almost a Vancouver landmark for both local residents and out-of-town visitors during the Games. On more than one

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midnight, seven days a week. occasion, the store broke the Many people commented on record in sales revenue for a Roots the extraordinary store on a single energy in the day. store, which Elizabeth Elizabeth felt oversaw the resulted from location’s operaeveryone demontions, which strating such a included organizpositive attitude in ing staff schedworking together ules. It was a toward a common complicated task goal. Speaking of since she was energy, it didn’t working with a Elizabeth Coates hurt that most of much larger team the time the store that included was packed with wall-to-wall managers and staff from across customers in an unprecedented the country, at a time when the shopping frenzy. store was open from morning until

Elizabeth was especially proud of her team, who did a great job in welcoming new staff members and giving customers a memorable experience. She also felt fortunate to have a fantastic group of people come from other stores that brought out the best in her team.

“The Olympic period dominated our thinking for the past year,” says Elizabeth, who’s been managing the Robson store since early 2007. “It was worth all of the extra time and effort we put into this project to see so many customers, staff and Michael and Don really enjoy the experience at Roots.”

SATURDAY, FEBRUARY 20

he Asian delegation spent the day in Whistler, accompanied by Melinda McDonald, Vice-President, Wholesale and Business Development and Liz Doggett, Director of Wholesale Operations; Shyrose Kassam, VP, Merchandising; Jordan Rangooni, Senior Director, Strategy; Karl Kowalewski, Leather Specialist; and Raymond Perkins. They were hosted by the United States Olympic Committee for lunch at USA House.

Back in Vancouver, the Budman and the Green families had dinner with the Gretzkys and the Asian contingent at Cioppino’s, a local Italian eatery.

Later in the evening, Roots co-sponsored a party with the NHL at Club Bud, inside the historic Commodore Ballroom. Attendees included Michael Bublé, singer; Gary Bettman, NHL Commissioner; Scott Moir and Tessa Virtue, Olympic ice dancing Gold Medalists; Shani Davis, Olympic long track speed skating Gold Medalist; Jon Hamm, actor; and Jennifer Heil, Olympic aerials Silver Medalist.

Young fans of Roots

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Friends of Roots

Diana, Alyonka and Elena Larionov

George Stroumboulopoulos, Igor Larinov, Scott Moir, Tessa Virtue, David Pelletier

8 • The Source

Lanny McDonald and Lynn CharetteHardie

A VITAL LINK

District Manager plays vital role in retail effort s District Manager of Roots on customer required special the West Coast, Monika assistance, the floor had to be Urbaniak has been on the replenished with product or a frontlines of the BC stores for the staff member needed help, she past two years. Her preparations was there every day, supporting for the Games began nearly a her team. It was an incredible year in advance, when she experience to see the endless started to line-ups of establish a strong people from all team that would over the world be ready to excited about handle the what Roots had hordes of to offer. customers What stood converging every out the most for day on the Monika was the company’s retail tireless dedicalocations and all tion and impresthe challenges sive work ethic that go with such that her colMonika Urbaniak a situation. leagues demonMonika was responsible for strated day in and day out during the smooth execution of all event- the entire Olympic period. specific operational requirements “Welcoming the team for BC stores, with the focus on members from across the the Vancouver and Whistler country and working alongside locations. The key component the company’s top talent during was to ensure that the stores a special event like the Olympics were well prepared for the was truly inspiring,” says anticipated volume of business.

Monika, who joined Roots in During the Games, Monika 1999 as an Assistant Store and her team did whatever was Manager in Halifax. “I felt like we needed to deal with the everhad our own Roots Olympics changing, fast-paced environand there were many gold ment in the stores. Whether a medals won on a daily basis.”

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Issue 95 - March/April 2010

WHAT IT TAKES TO MEET THE DEMAND

Team effort ensured stores were stocked for the Games

SUNDAY, FEBRUARY 21 oots hosted a brunch at the Shangri-La for Brian Burke, President and General Manager of the Toronto Maple Leafs and his family along with David Jacobson, US Ambassador to Canada.

Later that evening, Ben Chang and his wife Kim, along with Joseph Phi and his wife Jocelyn hosted a dinner for the

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entire Roots team at Kirin, Vancouver’s premier authentic Chinese restaurant, and presented everyone with Chinese New Year gifts. Also in attendance were Adam van Koeverden, Johann Koss and Russian NHL hockey great Igor Larionov who, between the three of them, have won 11 Olympic Medals.

FINE DESIGN

Creating set for TV will help with future designs for Roots stores

MONDAY, FEBRUARY 22 iane Bald organized a special early morning private tour of the Vancouver Art Gallery for a Roots delegation, Wende Cartwright and various other guests. Later in the morning, Don and Michael hosted a brunch in the Shangri-La for Ben Chang and his wife Kim, attended by Melinda McDonald and Liz Doggett.

Roots was received at the Today Show at Grouse Mountain that same day. Roots presented bags to Matt Lauer, Kevin Tibbles and Natalie Morales.

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Jenny Chrisholm, Marcia Facey, Lee Fancy, Daisy Li and Audrey Thomas

s Director of Merchandise Planning, Jennifer Short is responsible for managing inventory levels for all company stores. With some 120 locations across Canada, this is no small feat. During the Olympics, Jennifer and her team ensured the company was able to meet the overwhelming retail demand for Roots products, especially in Vancouver.

Jennifer’s team (see photo above) set up the British Columbia stores with a full assortment of inventory prior to the Olympics. The Planning Managers estimated initial requirements for the stores, then forecasted and replenished locations as the styles started to fly off the shelves.

The Merchandise Flow Analysts closely monitored sales throughout the Games and reacted swiftly to guarantee that customers had a wide variety of merchandise to choose from. The team coordinated the flow of goods through three channels, each with its own delivery time. It was a “huge juggling act” to organize overnight shipments by air, four-day ground deliveries and merchandise transferred directly from other stores.

For Jennifer, the biggest challenge was satisfying the unprecedented needs of the Robson Street store. It was truly a team effort and wouldn’t have been possible without the speed and accuracy of the Distribution Centre/Warehouse team along with the organizational skills and positive energy of the team at Robson.

“In the 16 years I’ve been with Roots, this is the most fluid and supportive I have seen so many departments work together,” says Jennifer. “I am proud of both my team and the larger team that we are a part of.”

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Issue 95 - March/April 2010

Jari Kurri, Brenda Preston, Jukka Jalonen

Matthew Budman, Alex Ovechkin and Michael Budman

Michael Budman, Brian Burke, Don Green

Igor Larionov, (middle), Dale Lastman, (right), with his son (left)

Outside the Shangri-La Hotel

TUESDAY, FEBRUARY 23 ctors Jon Hamm and Hayden Christensen visted the Roots suite at the Shangri-La while throughout the day, the Vancouver stores, particularly Robson, were wall-to-wall with crowds.

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WEDNESDAY, FEBRUARY 24

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ikhail Kusnirovich, Chairman of Russian luxury goods company Bosco di Ciliegi and owner of Moscow’s Gum Department Store, hosted Roots at the Russian Pavilion where he generously gifted the Roots team with more swag than they’d ever seen.

Pauline Landriault

auline Landriault, Director of Planning and Development, is involved in every last detail with respect to store renovations and new store design. All decisions must be met with Pauline’s approval, from the initial blueprints to the paint on the walls.

For the Olympics, Pauline spearheaded the design of the Roots Lounge for Right to Play (RTP). Located in the CBC’s downtown Vancouver studio, the lounge served as a hub for RTPtv, the charity’s multimedia platform during the Games.

RTP staff conducted interviews in the lounge and provided an alternative view of activities taking place in the city. Pauline gave the lounge a cabin feel, making it a place where athletes could relax.

This was the first time that Pauline created a set for television. Unlike a Roots store, the lounge was designed with filming in mind, so the focus was on a much smaller space than a typical retail location.

While Pauline always saw herself as designing sets for Roots products, developing a set to be filmed by a camera was an educational experience, as was working with the CBC. “The lighting was theatrical and beautifully done and gave me ideas to develop for our stores,” says Pauline. “I learned so much from this project.”

Pauline worked on several other projects in preparation for the Olympics. Her work began a year ago, when she started planning the renovations of all stores out West in anticipation of Vancouver 2010. Pauline also worked on the Roots suite at the Shangri-La and the accommodations for Roots staff from across Canada working in Vancouver during the Games.

An architect by training, Pauline has a long history with Roots, dating back to 1986 when she began her career with the company as a store design and construction coordinator.

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The Source • 9

MAKING ROOTS THE PLACE TO BE Events at the Olympics were a year in the making s Director of Public Relations, Raymond Perkins was instrumental in the planning and execution of the many special events Roots hosted during the Olympics. He worked tirelessly in making important connections and attracting influential and

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Raymond Perkins

celebrated people into stores in Vancouver and Whistler. No less important, he helped facilitate things for the many visiting friends and associates of Roots.

Raymond first started focusing on Vancouver nearly a year ago. From the outset, he recognized the importance to Roots of Canada hosting the Olympics, and the opportunity it offered to further enhance the

perception and stature of the company. Weeks before the Olympics began, he moved to Vancouver to prepare the groundwork for the busy schedule of Roots activities and special events in February.

He had a vital role in establishing the Roots suite at the Shangri-La Hotel and was essential in bringing many wellknown local residents and international visitors there and to Roots stores, especially the flagship location in Vancouver on Robson St. Raymond also played an important role in the Roots collaboration with MasterCard and Right To Play, which added an extra dimension to the Roots presence in Vancouver.

This was not exactly a new role for Raymond, whose involvement with Roots dates back to the 1980s when he first started doing PR work for the company. Since then, he’s been a key component in keeping Roots well connected and respected in the sport and cultural domains.

THURSDAY, FEBRUARY 25 n the eve of the Finland-USA semi-final men’s hockey game, former NHL star Jari Kurri paid a visit to the Robson St. store along with the coaches of the Finnish Bronze Medal hockey team including Esa Tikkanen.

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FRIDAY, FEBRUARY 26 fter the semi-finals, Roots hosted a party in honour of NHL commissioner Gary Bettman. Guests included Mark Messier, Brendan Shanahan and Steve Yzerman, former NHL stars; Ken Yaffe, VicePresident of the NHL; Adam van Koeverden; Joshua Jackson, actor; Scotty Bowman, former NHL coach; Dale Lastman, corporate lawyer; Francesco Aquilini, owner of

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the Vancouver Canucks; Geoff Beattie, Deputy Chairman of Thomson Reuters; Kevin Lowe and Severn Cullis-Suzuki, environmentalist.

On the Oprah Winfrey Show, comedian and talk show host Jimmy Fallon presented a Roots USA bag to be auctioned off for charity. Roots had given Jimmy the bag a few days earlier along with a Gretzky Canada jacket.

Michael Budman, Gary Bettman, Steve Yzerman, Don Green and Geoff Beattie

Mikhail Kusnirovich with son (to his left), Alexander Medvedev and Igor Larionov

Janet Jones and Matthew Budman

Lynn Charette-Hardie, Stephan Moccio

SHOWCASING ROOTS HOME TO THE WORLD Creative Director thrilled to create “ski chalet in the sky” with Roots Home Collection s founder of Roots Home and Creative Director of Roots, Diane Bald has a wide range of responsibilities. On any given day, she could be poring over handbag designs at the leather factory or developing new styles for the furniture collection. For the Olympics, Diane played a pivotal role in the interior design of the Roots suite at the Shangri-La Hotel, dubbed by the media as the “ski chalet in the sky.”

Diane, Pauline Landriault, Jim Budman, Gregory Ryback and Howard Pollack “worked like a SWAT team” to ensure the entire design process for the suite

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10 • The Source

was smooth and seamless. for her to oversee the entertaining The end result of guests at the suite on behalf of was a contempoRoots ranging rary, timeless from athletes to space. The furnishactors to diploings and décor mats. The suite items came from the was a marvellous Roots Home Design way of introducing collection, with the the world to the leather furniture Roots collection, made in Toronto. as many of the The suite reflected guests were the quality workunaware of the Diane Bald manship and sense company’s foray of comfort that into home design.

Roots has long been known for.

For Diane, the Olympics are a Diane is a consummate time of unity where the whole world hostess, which made it a pleasure comes together, which made her

participation all the more meaningful.

“It was wonderful to showcase Roots Home in a spectacular setting, amongst the highest vistas in Vancouver,” says Diane.

“The suite was a very warm and comfortable space, making it a lovely venue to host guests from around the world.”

Diane has been part of the Roots team for more than 30 years. It was during her studies as an architecture student at Carleton University in Ottawa that she met Pauline, which marked the beginning of a longstanding collaboration.

Issue 95 - March/April 2010

A TOUCH OF GLASS Artist adds creative touch to Roots suite

Jim Budman

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im Budman, a Californiabased artist, is known for his creativity and eclectic style in matters of visual arts and interior design. His unique loftstudio was featured in the New York Times while his photography is on display at Harvard University. His relationship with Roots dates back to the beginning of the company, of which his brother Michael is the co-founder.

Jim added an original touch to the Roots suite at the Shangri-La. He collaborated with Diane Bald and Pauline Landriault on the installation of Higgins glass rondelays above the bar and as a screen in the entertaining area (see photo to the right).

Handcrafted by Higgins Glass Studio in Riverside, Illinois, the rondelay screen consisted of more than 100 small multi-coloured discs attached using brass rings, which served as a visual divide in the suite.

Jim is a long-time collector of Higgins glass and he personally called the company to commission the piece.

He also worked on the lighting to create effective “light zones” that helped define the space.

Along with his contributions to the Roots suite, Jim organized a cocktail party for celebrity chef Jean-Georges Vongerichten who runs Market, the restaurant inside the Shangri-La. Jim was also the unofficial Roots photographer during the Games, taking photos at events both at the suite and the Robson St. store that were used effectively in the company blog, The Buzz.

“It was a great experience working with the Roots team,” says Jim. “I was honoured to be part of an incredible Olympics that took both Canada and Roots to a higher place.”

Issue 95 - March/April 2010

SATURDAY, FEBRUARY 27 gor Larionov hosted a wine tasting of his Larionov Select Wines, including Triple Overtime and Hattrick from 4 to 6 p.m. at the Shangri-La. In attendance were Mike Davis, Igor’s wine partner; Alexander Medvedev, General Director of Russian energy company Gazprom Export and President of Kontinental Hockey League; Graeme Roustan, Owner, Nike Bauer Hockey; Mikhail Mishustin, Head of Russian Taxation Service; Mikhail Kusnirovich; Peter Stastny, Member of European Parliament for Slovakia and former NHL star; and Roman Rotenberg, Deputy Director

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General of Russia’s Kontinental Hockey League.

From 6 to 8 p.m., Right to Play’s Johann Koss, Assistant Coach of the Norwegian speed skating team, hosted the team at the ‘chalet in the sky.’

Matthew Budman arranged for Alex Ovechkin to visit the Robson St. Store. More than 1,500 fans came to see the hockey superstar, who was outfitted with a Right to Play jacket and Roots sweats.

Golf star Mike Weir and his family along with Canadian Gold Medalists Tessa Virtue and Scott Moir also visited the Robson St. store, nearly causing a riot.

SUNDAY, FEBRUARY 28 oots hosted a party in celebration of the Olympic Gold Medal Hockey win and Matthew Budman’s birthday. Guests included Catherine O’Hara, actor and performer in the Olympic closing ceremonies; the Larionovs, the Gretzkys and Larry and Judy Tannenbaum, owners of Maple Leaf Sports and Entertainment.

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Inside the Roots ‘ski chalet in the sky’ at the Shangri-La Tower

Daily mob scene outside of the Robson St. store

Ben and KimChang, Michael Budman, Diane Bald, Don Green, Joseph and Jocelyn Phi

Michael Budman, Johann Koss, Adam van Koeverden and Don Green

Lynn Charette-Hardie and George Stroumboulopoulos

SOUNDS GREAT DJ enhanced Robson instore experience during Olympics

Davin Bujalski

ounder of the Toronto-based entertainment company, Time Bandits Music, Davin Bujalski has been part of the Roots team since 2004.

As Music Director of Roots Radio, he carefully selects the music heard in stores across the country. Also a regular fixture at Roots events, it was a natural extension for him to be at the Robson St. store, DJing for the duration of the Olympics.

With a record number of customers coming through the doors, the flagship store was a non-stop party. For 17 days, Davin was the man behind the music creating a lively, earpleasing atmosphere for customers and staff.

“There were two attractions many people made sure to visit while in Vancouver,” says Davin. “The Olympic flame and the Roots Robson store. I’m glad that I could be a part of Roots history.”

He has many memorable moments from his time in Vancouver, including playing early morning hockey with Don and Michael at a beautiful rink in the city’s west end. There were many special guests at these games, including hockey legend Igor Larionov as well as other notable former NHL players such as Stew Gavin, Peter Stastny, Michel Goulet and Esa Tikkanen.

“It really was a great way to start our day,” says Davin.

“Good competitive skates and a healthy sweat. Nothing beats it.”

Davin, who is also the music columnist for The Source, was fortunate to attend several Olympic men’s hockey games. By far, the biggest highlight for him was the Canada-USA Gold Medal game, where he sat in the 10th row with long-time friend of Roots, Clarence Ford.

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The Source • 11

WATCHING OUT FOR EDUCATION

Roots and Cosmoda launch 2010 scholarship program to help students

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n keeping with its core values and history of community involvement, Roots supports students in their quest for higher learning through an annual scholarship program.

This year, Roots and its licensee for watches, Cosmoda Corporation, are awarding five $1,000-scholarships to deserving students. Candidates must complete a scholarship application form online and answer a biographical question relating to their academic objectives, current academic standings and future career goals; (they may

nominate themselves or be nominated by friends or relatives). Applications will be accepted until June 30, 2010 and

winners will be chosen at the end of the summer.

In conjunction with this initiative, special edition Class

of 2010 watches were created to commemorate the milestone of graduation. They are offered in two distinctive solid stainless steel designs: the sporty and stylish Roots Nexus for men ($120) and the delicate and fashionable Roots Aura for ladies ($95). A Class of 2010 imprint proudly adorns the charcoal watch dials and is also etched onto the case backs. As a bonus, each Roots Class of 2010 Graduation Watch comes with a graduation photo frame, perfect for displaying those picture perfect memories.

A WINTER WRAP

Roots outfits cast and crew of movies, and lends a hand to a good cause

Roots donated 500 T-Shirts to the late Haydain Neale’s Family Trust Fund in early December.

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t was a busy winter for the Business-to-Business Department, with many initiatives in the entertainment industry.

In the film world, the cast and crew of the upcoming film Devil recently received 55 Raiders Bags in Tribe Leather, made at the Roots leather factory. Starring Chris Messina,

Devil is a supernatural thriller produced by M. Night Shyamalan (writer and director of The Sixth Sense). The movie was partially filmed in Toronto and is set for release this summer.

Zach Galifianakis, Robert Downey Jr., Michelle Monaghan, and Jamie Foxx were among the cast and crew of the film Due Date to receive a Raider Bag in Tribe leather and nylon. A total of 450 bags were made at the Roots factory for the film that is set for release next fall.

Presently being filmed in Vancouver, the upcoming movie Sucker Punch’s cast and crew received 600 Roots men’s and women’s Full- Zip Hoodies in black. The film is set for release in Spring 2011.

In another cinematic collaboration, the producers of Let Me In, to be released later this year, ordered 250 Full-Zip Hoodies from Roots for the cast and crew

of the film, which stars Richard Jenkins and Kodi Smit-McPhee.

Turning to the music scene, and in early December, Roots donated 500 T-shirts in support of the Toronto-based Haydain Neale Family Trust Fund.

Haydain, the Canadian lead singer for the Juno Awardwinning group Jacksoul, was part of the Roots United campaign for the World Cup soccer tournament in 2006. He passed away in November at age 39 after a long battle with cancer and his family trust fund was created to help reduce the financial burden of his treatment.

The shirts were sold at a benefit concert in Toronto that was held in his honour.

All orders were handled by David Jackson, Account Manager, and coordinated by Jose Calero, former Administrative Assistant/Product Coordinator, in the Business-to-Business department.

DATELINE ASIA

Full steam ahead for Roots expansion in Taiwan

In early April, Roots opened its latest store in Asia. Situated in southern Taiwan in the city of Kaohsiung, the store can be found in the Mitsukoshi department store and marks the 33rd Roots location in Taiwan with more set to open in Asia in 2010.

12 • The Source

FINE PRINT

A selection of coverage of Roots in the media Here are some recent sightings of Roots in the pages of newspapers and magazines:

• 2 Magazine, April issue.

Courier Bike Bag featured as one of “Top 20 Spring Style Staples.”

• Elle Canada, April. Spotlight on Luisa Bag from Spring collection.

• Canadian Living, April. Lola Bag in blue and lavender along with Luisa Bag in blue featured in “We Love” column. Grey Hoody included in “35 Wear Forever” items.

• Ottawa Citizen, Mar 7. Frontpage photo of Canadian Gold Medalist ice dancers Scott Moir and Tessa Virtue wearing Gretzky Canada Jackets.

• Flare, March. Blush Rustler Desert Boot featured as Flare’s “Item of the Week.”

• Flare, March. Fanny Pack appeared in both fashion spread and merchandise pages.

• Canadian Living, March.

Racer-back Tank in black featured.

• Chatelaine, March. Spotlight on the Amanda Bag in brown.

• Where Vancouver, Feb./Mar. Special, souvenir edition prominently featured the International Collection.

• Homemaker’s, Feb./Mar. Spotlight on Venetian Village Bag in blue cupcake.

• CTV.ca, Feb. 19. Roots mentioned in article entitled, “Marketers play Olympic cat-andmouse game.”

• National Post, Feb. 15.

Covered the Roots after-party of first day of the Olympics, hosted

by Michael Budman and Don Green.

• New York Times, Feb. 7.

Interview with Canadian author/ artist Douglas Coupland, included photo of him wearing Roots Vintage Canada Award Jacket that supports Right To Play.

• Where Toronto, Feb. Spotlight on the Canada Douglas Duffel in “Olympic Fever” spread.

• Toronto Sun, Feb. 9. Megan Bag featured in Valentine’s Day gift guide with Valentine Softie TShirt.

• 2 Magazine, Feb. Small Banff Bag in Tribe Leather and Roots Source Red Tea eau de parfum highlighted in Valentine’s Day gift ideas article.

• Canadian Family, Feb. In article on Valentine’s Day gifts,” both Megan Bag and Simcoe Black Watch featured.

• Toronto Sun, Jan. 26. Spotlight on Canada Varsity Bag in Olympics spread.

- Compiled by Nadia Malik Issue 95 - March/April 2010

TO CATCH A THIEF, OR TWO OR THREE

STAYING POWER

Kirkland team’s actions lead to swift arrest of PIN pad criminals

Tiffany Rollins, (left), and Nathalie Massicotte helped police catch PIN pad thieves

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oots retail employees are widely known for their excellent customer service as well as their extensive product knowledge. A select few can also add catching criminals to their resume.

In early February, Nathalie Massicotte, Manager and Tiffany Rollins, Keyholder, of the Kirkland Outlet in Montreal, noticed three men behaving suspiciously while browsing the store. All three men approached the cash register but left without purchasing anything. It wasn’t until Nathalie completed the daily check of the store’s PIN pad serial numbers that she realized something was askew.

Rather than steal merchandise,

the men had stolen the original PIN pad and replaced it with another. Nathalie quickly notified police.

A PIN pad is the numeric key pad a consumer uses to enter a Personal Identification Number (PIN) when paying by debit card. It’s also used to process credit card transactions. An increasingly common crime, PIN pad theft involves equipping a stolen PIN pad unit with a card reader to retrieve customers’ credit and debit card information and PINs. Criminals must return the modified unit to the store at which point they can begin to wirelessly pilfer the data.

In anticipation of the thieves’ return to the Kirkland outlet,

Montreal police dispatched two plainclothes officers to the store in the morning. Sure enough, two of the suspects returned to complete the transaction. With the help of Nathalie and Tiffany, the police were able to make the arrests.

“The Kirkland team did a phenomenal job from the very beginning,” says Julie McCahon, Director of Resource Protection. “These types of crimes are a high priority for the company and with the team’s quick thinking, attention to detail, reporting process and ability to keep calm, they have done both Roots and the larger retail community justice.”

This is not the first time Roots employees have caught PIN pad thieves in the act. In November 2008, Christine Kemp and Natalie Lyle of Ottawa’s Bank Street store helped police nab two suspects who stole a unit and returned the following morning.

Canadians are among the highest users of debit cards worldwide and debit card fraud is not uncommon. According to Interac, $142 million was lost to debit card fraud in 2009, up 36% over the previous year. Based on Statistics Canada research, credit card fraud is the second-most frequently reported type of fraud against retail businesses, next to fraudulent returns.

Saluting those who go the distance • Maria Harvey, DC Picker Packer, 15 years • Blanca Leon, Leather Shipper, 15 years • Iria Lopes, Leather Table Worker, 15 years • Susan Ramsay, Store Manager Volume 4, 15 years • Len Boxill, DC Team Leader, 10 years • Sonia Mancini, Metro Toronto Sales Associate, 10 years • Young Soon Mclellan, BC Sales Associate, 10 years • Lolimar Garcia, Metro Toronto Keyholder, 5 years • Antonea Kabelaki, Product Developer, 5 years • Nikki Kime, Designer, 5 years • Ayumi Konnai, BC Sales Associate, 5 years • Darlene Thorne, Store Manager Volume 3, 5 years • Elvara Vong-Brevetti, Toronto Sales Associate, 5 years

WRITE ON! The Source wants to hear from you Please send your letters to thesource@roots.com. Letters may be edited for length and clarity.

At the same time, we invite you to send us your most creative photos or illustrations for publication in The Source.

Please send your submissions to photogallery@roots.com

GUESS WHO JUST DROPPED IN

Taking attendance of special guests in the world of Roots

Angelica Houston

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Danny Fernandes

Michael Budman, Drake and Don Green

elebrities have long made a point of shopping at and developing friendly ties with Roots. Here are the latest sightings of prominent figures from the world of entertainment and sports who recently visited Roots stores or were seen wearing Roots: • Robson Street, Vancouver, BC - Anjelica Houston, American actress best known for her role as Morticia Addams in The Addams Family (1991) and Addams Family Values (1993), stopped by to purchase the Douglas Duffel and the International Village Bag, both Issue 95 - March/April 2010

Bindi and Terri Irwin

with USA flags from the International Leather Collection.

• Heartland, Mississauga, ON - Danny Fernandes, Canadian singer, shopped for a Princeton Hoody and Original Sweatpants.

• Drake, Canadian rapper, looked sharp in his Gretzky Canada Jacket with Roots Co-Founders Michael Budman and Don Green in Toronto.

• Bloor Street, Toronto - Bindi Irwin, premiering actresses in the upcoming film Free Willy Escape from Pirate’s Cove, visited Roots with mom,Terri Irwin, to promote the film.

The Source • 13

NEW & NOTEWORTHY A guide to just-launched Roots products

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STYLISH AND SLEEK A. Chris Cargo Short, Granite, $58 B. Shawl Collar Cardi, Vintage White, $78; Essential Leggings Basic, Black, $24 C. Large Hobo, Tribe, $248

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FEMININE FLIRTY COMFORTABLE CHIC D. Abby Dress, Sparkling Grape, $68 E. Side Saddle, Prince/Flex Leather, $198 F. Women’s Roll Over Boot, Rock Suede, $248 14 • The Source

G. Ashley Dress, White, $78 H. Matilda Square Scarf, Blue Bell, $38.00 I. Disco Pouch, Napa Leather, $128 Issue 95 - March/April 2010

NEW & NOTEWORTHY A guide to just-launched Roots products

LAVISH IN LEATHER A. Cassidy Jacket, Black Deer, $498 B. Global Briefcase, Canvas, $448 C. Desert Boots, Africa, $173

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SPORTY AND SENSIBLE D.Murdock Open Bottom Sweatpant, Medium Grey Mix, $60 E. Bolt FZ Hoody, Light Grey Mix, $80 F. Frequent Traveler Bag, Tribe, $358

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COOL AND CASUAL G. Gataga Slim Fit T-Shirt, Blue Tide, $30 H. Maple Crest Fleece Short, Black, $40 I. Canyon Che Cap, Black, $26 Issue 95 - March/April 2010

The Source • 15

PURSE PASSIONATE

No end in sight to store employee’s addiction to Roots bags Anne Woodbury, Assistant Manager at Erin Mills, owns 69 Roots leather bags and isn’t stopping there

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ne woman, five years, more than $4,000, 69 leather purses, and counting. Anne Woodbury, Assistant Manager at the Erin Mills store in Mississauga, Ontario, has been purchasing Roots leather bags since she began working for the company in early 2005.

“I collect Roots purses because leather is a personal addiction of mine,” says Anne, 27. “The leather is smooth, it lasts forever, I like the textures, and the designs of the bags I buy are fabulous.”

Her first leather bag was the Hampton Tote, followed by the Yoga Tote. Sixty-seven bags later, her passion for Roots bags

only seems to have grown over the years, no doubt helped by the preferential prices she receives as an employee. Her newest addition to the collection is the Amanda in Tan leather.

Her love for bags has resulted in a collection so large that she can’t fit them all in one photo, or even in her onebedroom condo she shares with her husband just outside Toronto.

“It’s hard to say if I have a favourite bag,” says Anne. “It’s more like a favourite collection.”

Owning seven pieces from The Woven Collection, it’s by far her most loved group of handbags.

“Not only are the styles in this collection fashionable, but I love

the Tribe leather.”

Her Woven pieces include a one-of-a kind Woven Large Editor (which she special ordered), an Olivia, a Charlotte, a Woven Clutch, a Hobo, a Village Bag, and finally, a Woven Village Pack that she likes to take on vacation.

Anne admits her passion for purses isn’t limited to Roots.

She’s also bought handbags from Juicy Couture, Coach, Gucci, Michael Kors, Fendi and Dior, but Roots makes up the majority of her 104 bags.

“The quality of a Roots leather bag is second to none,” Anne explains. “They’re my investment. It drives my husband crazy that I’m so bananas about leather bags, but my mother loves it because she gets to borrow them. My girlfriends don’t really ask me to use them.

They just ask to see ‘the purse closet’ when they visit.”

‘The purse closet’ is actually a wooden armoire in Anne’s condo where she stores her Roots bags (the rest go into another closet). She meticulously keeps each in a dust bag for safeguarding from moths, and organizes them by collection: flat bags like Packs and Village Bags go together, Lauren Totes and large bags are kept toward the back on the bottom of the armoire, and the six Olivias, a favourite of Anne, go near the front of the closet for easy

access. However, as Anne’s collection continues to grow, the space in her armoire decreases.

When she runs out of space, her solution is simple: “We’ll move.”

Currently, Anne is deliberating over which Roots leather bag to buy next. It’s a toss up between the small Carla in Black Prince or a special order of a small Carla in Tribe leather. But her collection won’t stop there.

“As long as Roots makes leather bags, I will continue to buy them. I can’t get enough!”

GETTING TUFF ON TIME

New watches designed for adventuresome moments

deal for hard times, Roots is introducing a new line of sporty, versatile and durable watches called Roots Tuff.

Designed for the outdoor enthusiast, these timepieces feature rugged construction, casual styling, silicone/nylon bands, velcro enclosures, luminous hands and are water-resistant up to 100M. The line retails from $65-$85.

To see the complete line, visit www.watchroots.com.

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GREAT MOMENTS IN RETAIL Spotlighting the top performing Roots stores in recent months in terms of their sales results

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efore this issue of The Source went to press, we received the final sales figures for stores in recent months. For March, the top company store was the Rockland location in Mont-Royal, Quebec. Topping the pack in terms of company stores for February was the Robson St. location in Vancouver, British Columbia.

As for the Roots 73/outlet category, the CrossIron Mills outlet in Rockyview, Alberta took the top spot for March. The Grandview location in Vancouver took first place in February.

Both stores far surpassed others in terms of monthly sales budgets.

Congratulations to Josée Leclerc, Manager of the Rockland store, Elizabeth Coates, Manager of the Robson store, Trevor Chambers, Manager of the CrossIron Mills outlet and Daniela Bosa, Manager of the Grandview outlet and to their respective teams for their winning performances.

Hats off to all of the other stores that surpassed their sales goals in March and February.

16 • The Source

Robson Street store during the Olympics Issue 95 - March/April 2010

ROOTING FOR ADVENTURE Roots teams up to send travel contest winners around the globe in style

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n partnership with several other companies, Roots is helping to give lucky contest winners a chance to travel the world in style (wearing Roots of course).

Stephanie Armstrong, from Rothesay, New Brunswick, and a friend are heading to Peru thanks to the We All Have Roots Adventure contest that ran during the winter. The prize also includes a $5,000-Roots shopping spree.

Richard Desmarais, from Berwick, Nova Scotia and Kimberly Vardon from Halifax, NS each won the secondary prizes of a land tour for one person to Peru.

Corinne Biglow (Winnipeg, Manitoba), Tracy Morin (Winnipeg, MB), Miriam Sion (Richmond Hill, Ontario), Daphne Kurzhals (Regina, Saskatchewan) and Karen Green (from New Westminster, British Columbia) were the lucky winners of a $200-Roots gift card. Applicants entered by completing a ballot online or at participating Roots stores.

But the adventure doesn’t stop there. Roots has teamed up with Intrepid Travel, Flight Centre, Air Canada, and Henry’s to launch the Best Travel Job

Ever contest. Launched in early March, the competition appeals especially to people who are passionate about travel and want to spend the summer video blogging their experience from an exotic destination.

Interested participants are asked to submit a two- to fourminute video explaining why they would be the ideal candidate to travel and video blog.

The public will then vote on its favourite entries and select the top 25 submissions. A panel of media personalities will then choose the six semi-finalists who will win trips, video gear from Henry’s and Roots apparel.

While on their trips, the semi-finalists will video blog their adventures from locations around the world in May and June. The public will choose their favourite from the resulting video blogs, while the judges will select the top two grand prize winners. These individuals will get to take another trip in August and receive $2,000 cash, more Roots clothing and upgraded camera gear. Winners will be announced in mid-August.

For more information on the Best Travel Job Ever contest, visit www.besttraveljobever.com.

Jeff Kahane, (left), and Aion Clarke in support of Young Artists for Haiti

WAVIN’ IN THE RIGHT DIRECTION Roots supports musical initiatives to aid Haiti

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n February, a diverse group of T-shirt in grey mix for both men more than 50 young Canadian and women. These exclusive products are sold at 10 select artists, known as Young Roots stores across the country.

Artists for Haiti, assembled at Proceeds from the sale of the TThe Warehouse Studio in shirts and the single will benefit Vancouver. Their purpose: to equally Free The record a song to aid Children, War Child the victims of Canada and World earthquake-ravaged Vision and their Haiti. Released in respective efforts to mid-March and assist Haiti. available wherever All of the music is sold participating musidigitally, the song is cians received Roots a cover of hip-hop T-shirts and scarves, artist K’naan’s and after recording “Wavin’ Flag,” the single, several of reworked to include T-shirt in support of the artists joined specific lyrics for One Love for Haiti Roots, wearing their Haiti. Music icon T-shirts, across town and good friend of Roots, at the cultural summit with Bob Ezrin, produced the track. fellow musician Elvis Costello.

In support of this initiative, Some of the star-studded cast of Roots launched a specially talented performers lending their designed Young Artists for Haiti voices for Young Artists For Haiti included Broken Social Scene, Nelly Furtado, K’naan, the ice Avril Lavigne, Sam Roberts, Serena Ryder, Hawksley ecked out in new Gretzky Workman and Nikki Yanofsky.

Canada Jackets provided

by Roots, the Skate Canada For a complete listing of artists Team was the best looking featured in the recording, visit contingent at the recent World facebook.com/ Figure Skating Championships youngartistsforhaiti. in Turin, Italy. The Canadian But Roots didn’t end its skaters also fared quite well on support for Haiti there. In early the ice too.

February, Roots donated 200 TAfter an intense week of competition in mid-March, the shirts for One Love for Haiti - a team brought home two Bob Marley birthday celebration medals. Patrick Chan won and Haitian relief benefit concert silver in men’s, and Tessa held at the Kool Haus in ToVirtue and Scott Moir won ronto. Marley’s wife, Rita Gold in ice dance, claiming Marley, performed along with only the second world Gold in several other artists. All prothis category for Canada. It ceeds from the event were came only weeks after their historic Gold Medal triumph at donated to the Canadian Red the Vancouver Olympics.

Cross Haiti Relief Fund.

CANADIAN SKATERS SHOW THEIR ROOTS Team Canada wins extra points for style on and off D

Members of the Skate Canada Team showing off their Gretzky Canada Jackets provided by Roots at the recent ISU World Figure Skating Championships in Turin, Italy.

Issue 95 - March/April 2010

The Source • 17

GREEN TIP #59 Easy ways to help the environment

STARTING LINEUP

Introducing the people who make it happen at Roots stores s part of our continuing series of team pictures of all the stores in the Roots retail family, this issue of The Source is shining the spotlight on the Masonville Place store in London, Ontario. From left to right: Caroline Bain, Alexis Scarborough, Wendy McMahon (Manager), Chris Budge (back), Jessica Cameron and Chelsie Smith.

Missing in photo: Carol Dufton, Michael Harley, Jacquie Hayworth, Nicole Leite, Kelly Litvinchuk, Suharmys Rodriquez and Caverleigh Tuer.

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SPEAK TO MY AGENT

HEALTH TIP #56

The littlest customers show their Roots

Easy ways to stay healthy

Liam Ruvane, 5 years, and his bother Boden, 3 years, San Diego, CA

Jude Bowers, 3 years, Hamilton, ON

Jackson, 6 years, Scarborough, ON

W

e often receive unsolicited photos from people eager to show us pictures of their children, cousins, grandchildren, or even pets, wearing Roots. Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. We can’t promise that but we are happy to publish them in The Source.

Everyone is welcome to submit their favourite shots to be considered for publication. Please send your pictures to photogallery@roots.com.

Be sure to include the name and age of each child or pet in the photo, where it was taken, place of residence and a sentence stating that you agree for the photos to be used in The Source.

18 • The Source

SAY NO TO PLASTIC: Water is an essential part of our life and lifestyle, with the human body’s biology comprised mostly of this essential liquid.

Recently, we’ve become accustomed to water in plastic bottles. Unfortunately, 88 percent of these plastic water bottles end up in landfills, not recycled like they should be.

Instead of using plastic water bottles, use stainless steel, aluminum or glass water bottles. Try the Tap Water bottle made from Italian glass ($12.95) or the Sigg aluminum water bottle ($24.95 - $27.95) both available at select Roots stores.

You can wash and reuse these water bottles repeatedly without worrying about leaking poisons into your drinking water or our environment.

• Source: associatedcontent.com

GO FOR STRENGTH: Too often, people focus primarily on cardio (aerobic) exercise for weight loss.

Admittedly, cardio is important for burning calories and body fat and helping increase your fitness level. But don’t overlook the power of strength training.

For one, it helps you reshape your body and achieve a tight, toned look by gaining muscle. Aside from helping build and maintain a strong, healthy body, decrease joint pain, strengthen bones, and improve your athletic performance, muscle means the body will regularly burn more calories, even while sleeping.

When you look better, you feel more confident and will be more likely to stick with a healthy lifestyle since you’re seeing your body change in a positive way. Strength training also helps you do better at cardio workouts. As a result, you’ll feel healthier, look great, and perform more effectively at everything you try, and that’s going to lead you to even greater success.

• Source: sparkpeople.com Issue 95 - March/April 2010

MUSICAL ROOTS

This month, we spotlight Somali-Canadian rapper K’naan

One of K’nann’s earliest performances was a spoken word piece at the UN

I

n his native Somali language, K’naan’s name means “traveler.” During Somalia’s war with Ethiopia in the 1970s, his aunt Magool was a famous singer who sang patriotic songs.

In his youth, K’naan grew up listening to American rap artists that his father, who had left Somalia, sent him on cassette tapes from New York.

This clearly made a strong impact on the young K’naan, as reflected in his career today as a successful rapper and musician.

K’naan, who now lives in Toronto, was 13 when he fled Somalia with his mother and two siblings on the last commercial flight out of the country amidst a

crumbling society during the Somali Civil War in the 1990s.

They settled briefly in New York’s Harlem district before eventually settling in Toronto. As a teenager in a new land, K’naan showed a strong sense of purpose.

Already at his young age, he had witnessed harsh things back home that most people never see in their lifetime.

In 1999, K’naan met with Canadian promoter and activist Sol Guy, who helped him secure a speaking engagement before the United Nations High Commission For Refugees.

He performed a spoken-word piece he’d written that criticized the UN for its failure to provide the proper aid missions to Somalia. One of the audience members, Senegalese singer Youssou N’Dour, was so impressed the K’naan’s performance, that he ended up inviting him to perform on his 2001 album Building Bridges.

Through this collaboration, K’naan was able to tour the world and spread his message of global change.

More work with the UN would follow, as well as performances at the Montreal Jazz Festival and other venues.

Eventually, K’naan caught the ear of Canadian producer Jarvis Church who co-produced K’naan’s debut album The Dusty Foot Philosopher, released in 2005 to critical acclaim. The next year the album won a Juno for Rap Recording of the Year and numerous other awards and nominations. K’naan’s rise to mainstream popularity was well underway.

With his second album, Troubador, released in early 2009, K’naan’s music would be featured in several video games such as Madden NFL 09 and FIFA 09. That same year, he

toured with Jason Mraz and Lenny Kravitz. His latest single, Wavin’ Flag, has been chosen as the official anthem of the 2010 FIFA World Cup, and as such it will be played at every match and all events tied to the tournament, which is taking place in South Africa in June.

Most recently, during the 2010 Winter Olympics in Vancouver in February, K’naan and more than 50 other Canadians artists and musicians came together to redo Wavin’ Flag as a new song to help raise funds for relief efforts for the earthquakeravaged Caribbean nation of Haiti.

- Davin Bujalski

• To hear the music of K’naan, listen to Roots Radio. To learn more about K’naan, visit http:// www.knaanmusic.com/

THE ROOTS TOP 10 A guide to the sounds of Roots for March/April

1. Wavin’ Flag, Young Artists For Haiti 2. Nothin’ On You, B.O.B. Feat.

Bruno Mars 3. Do You Right, Aion Clarke 4. White Sky, Vampire Weekend 5. Hey Soul Sister, Train 6. Rude Boy, Rihanna 7. Never Let You Go, Justin Bieber 8. What’s Going On (Time Bandits Remix), Marvin Gaye 9. One Day, Matisyahu 10. I Feel Good, Mary J. Blige - Compiled by Davin Bujalski

CHEF’S CORNER

Roots-friendly recipes for a healthy diet and to bring pleasure to your palate or this issue’s Chef’s Corner, we present the recipe for making a quinoa and pomegranate salad with toasted almonds.

F

½ cup toasted sliced or slivered almonds 1 tablespoon extra virgin olive oil 1 teaspoon red wine vinegar 1 teaspoon granulated sugar Kosher salt and ground black pepper to taste

INGREDIENTS 1 ½ cups quinoa, rinsed in cold water 3 times 6 cups water 1 ½ teaspoons kosher salt ½ cup scallion greens, washed and sliced into thin rounds ½ bunch flat-leaf parsley, washed and roughly chopped Seeds from 1 pomegranate (about 1 cup)

DIRECTIONS 1. In a large pot, add the 1/2 salt to the 6 cups of water and bring to a boil. Add the quinoa and cook until tender (about 8 minutes). Using a sieve, drain well. Cool to room temperature and set aside in refrigerator.

2. Mix the parsley, scallion greens, pomegranate seeds, olive oil, red wine vinegar and sugar in a bowl.

3. Add the quinoa, and season with salt and pepper, to taste. To serve, top with the toasted almonds.

Number of servings: 8 • Source: sparkpeople.com

Issue 95 - March/April 2010

The Source • 19

20 • The Source

Issue 95 - March/April 2010