- Ginny's Canoe Club

Makers Mark, Pineapple, Miso &

Sticky Situations 22.0 - Door Knock

Maker’s Mark Bourbon, sticky date pudding syrup, &

Roots - Maybe Sammy

Roku Gin, Cocchi Americano Bianco, Suze, Miso, Parsnip & Carrot

Root Vegetables – RE

Ketel One Vodka, Beetroot Wine, Beetroot Leaf, Whey Garum

Jerry Thomas, known as the "Father of American Mixology" publishes the first cocktail recipe book, "How to Mix Drinks or The Bon Vivant's Companion" which becomes a seminal reference for bartenders.

1886

Club Suntory, bartender fraternity based in Australia, is established, allowing keen hospitality industry individuals to learn more about the Suntory brands' portfolio. Later, launching Barfly magazine, bartending competitions, and acclaimed initiatives driving the cocktail culture in the country, Club Suntory evolved into The Blend by Beam Suntory in 2015.

1941

John G. Martin (Smirno CEO) travelled state to state pouring Moscow Mules in a copper mug (from a surplus) and convincing bartenders to do the same. Snapped a Polaroid of the bartender mixing things up with Smirno vodka, then showed that photo to the next bar, and kept the cycle going until he'd convinced the whole country to try his drink.

1947

The International Bartenders Association (IBA) is founded, a global organisation promotes bartending cocktail culture, hosting international cocktail competitions.

2019

The Blend by Beam Suntory launches globally. Advocacy programme created for Hospitality by Hospitality and focusing on mentorship, innovation, sustainability, and creativity, The Blend brings authentic, insightful, and educational content to the global community, supporting them at every stage of their career.

2018

The Green Hustle by Aboslute Vodka is a Global Bartender initiative with the ambition to change the way the industry operates to the better through sustainable practices. Participants are educated via a packed itinerary of Absolut seminars and workshops on creative ways to reuse organic waste, how to make ice stretch further and the ways bars around the world can link up with local green initiatives to create urban gardens.

2017

The Mixing Class founded on the principle of delivering peerless education to the cocktail & spirits industry. It has grown to become the world’s leading independent supplier of WSET Spirits education.

Trash Collective is a drinks consulting and educational resource primarily focusing on sustainability, for bartenders and bar owners, through bartender technique, e icient systems and tighter operations

2007

International Association founded, becoming organisation that bartending and culture, including international competitions.

Bob and Carl Nolet decided to advertise Ketel One through word of mouth. Going from bar to bar with a video explaining the production process and educating bar owners on vodka. Local wholesalers couldn’t supply a bar with Ketel One until they had received the education programme, and personally approved the opening of a new account.

Tales of the Cocktail is launched in New Orleans, Louisiana, as a trade-show celebrating the history, craft, and culture of cocktails through Industry Awards. It became one of the world's premier cocktail events, featuring seminars, tastings, and competitions.

Lindsey Life Founder & CEO, Runamok is the first designed for With a focus on charity, and building, it aims immersive Whiskey the heart of Country.

2010

The Campari Academy Italia is introduced, aiming to provide bartenders with educational opportunities, access to industry events, and networking platforms to further their knowledge and career development.

2009

World Class competition is established by Diageo, aiming to find and recognize the best bartenders globally, featuring their Diageo reserve collection. The program also includes educational initiatives and mentorship opportunities for bartenders.

2007

The Monkey Shoulder Ultimate Bartender Championship is introduced, a multi-disciplinary competition that tests bartender’s skills in cocktail making, knowledge, speed, and creativity. The winner has the opportunity to create is own pop-up bar.

2008

The Bacardi Legacy Cocktail Competition was launched in the UK, challenging bartenders to create a classic cocktail with a contemporary twist using Bacardi rum. The competition has grown in popularity to become international in 2011 .