at the moment?

23% Skill learning & developmental pressures

15% Keeping ahead of trends

Engagement programmes are a valuable, demanded resource from bartenders, supporting the sector to overcome issues around career development. The benefits of advocacy include building educated brand loyalists, who will recommend the Beam Suntory portfolio and increase sales.

Although There remains a scepticism towards brand-led content, especially when it is delivered in cliches and industry-talk, Members of advocacy engagement programmes are twice as likely to recommend a brand than others.

What, if anything, would make your job easier?

90%

27%

Sta education /training of bar sta would find trade engagement programmes appealing

39% 31%

41%

Usually recommend the rst spirit brand that comes in mind when guest asks for a recommendation of sta with 1-5 years of experience typically recommend the rst spirit brand that comes in mind of sta with 5-10 years of experience describe ‘building pro le’ as an appealing aspect of engagement programmes

32%

37%

Strongly agree Agree