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What’s Hot?
Ba (Joseph Ellis, UK)
One of the most meaningful advocacy programmes that have been running for the last 6 years, and continues to run this year is William Grant & Sons' bold 1887 collective. Each year they gather nearly 30 bartenders from across the UK for a variety of sessions including educational talks, distillery visits, foraging days, and wellness sessions and there is a graduation event at the end of the year.
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Jagermeister has changed focus over the last few years and has a more targeted approach to bartenders looking for a spirit with versatility, which currently resonates with trade. The competition has large cash prizes for 1st 2nd and 3rd place, which in the current economic climate is an alluring prospect.
Lastly, the UK-based “Nc’Nean Creations” cocktail competition is worth keeping an eye on. The distillery was set up to be as sustainable as possible, and since has been verified as having net zero carbon emissions, B corp certified, 100% organic, 100% renewable energy use, and using 100% recyclable glass for their bottles. The winner will be involved in creating a special single cask release, get their name on the bottle, and receive a 6-bottle case as well as 10% net profit.
Alice Newport (Australia)
Altos Tequila launched the Tahona Society, a competition that invites people to submit a business idea or concept that can better support the industry. After a period of mentoring and a final event in Mexico, the winner will walk away with $50K USD and a year’s worth of business mentoring to bring their business to life.
Hennessy has returned with a lighthearted trade engagement programme. Across Sydney, influential industry members have been turned into collectible and tradable basketball cards. These cards can be traded to unlock access to secret Hennessy cocktails on menus in each of their venues, leaning into their global basketball partnership.
Hendrick's Gin Palace is one of the best examples of distillery experience. In the company of their master distiller Lesley Gracie, bartenders get to know the brand in the most unusual way possible, surrounded by cucumbers of course!
