To Mean You? Advocacy

The hospitality industry o ers a phenomenal career for young people. You need only a smile and a can do attitude to join it; there’s no limit on what you can achieve. Advocacy can create knowledgeable, passionate, professional bartenders, and ultimately that’s the secret to sustaining the quality across the entire cocktail industry.

How WSET and spirits education, as well as advocacy are supporting bartenders at every level of their career?

Qualifications that are relevant to our industry are rare. I’ve witnessed WSET Spirits education become more and more important to employers when making a hire, and I think that they demonstrate what is required knowledge for those in the trade. The Spirits Level 3 course has been stretching the expected level of knowledge for the trade and has been incredibly important in bridging the gulf between production and advocacy.