Final submission / Assessment 2,3,4 / Major Studio Project / Rosa J. Johnsen / SS5041946
PA L MLOV E R / A BOUT
OUR STORY As you may understand from the very describable logo; we kinda love palm trees. And sand between our toes. And sea adventures ... It’s all about the outdoor life, travelling, exploring different cultures and collect awesome memories. It’s something about that fresh air in the lungs, the fresh breeze from the ocean and the sunny and amazing Gold Coast, that definently has inspired us to start this company. We just rely really love the beach, sea and vacations, and in what better way can we express our love than to create the items that you always bring with you to your sea and beach adventures. We give you a handmade range of products that has an organic and unique design, a lot of warmth and a bubbly boho vibe.
PA L MLOV E R / A BOUT
Palmlover want to join you on your vacations and trips to the beach. We offers a range of beach essential products which consists of 3 beach blankets in different shapes, with a tropical design theme and 3 matching beach bags. The designs are one with a simplified rose flower in a round shape, a palm leaf pattern in a octagonal shape, and the last one in a standard bath towel size with monstera plant leafs.
3 BEACH BLANKETS 3 BEACH BAGS HANDPAINTED ILLUSTRATIONS FOR WOMEN (18-35)
Palmlove’s values
boho Palmlover Brings joy to your tropical adventures
o rg a n i c chic
Product development
PA L MLOV E R / SKE TC H E S O N P RO D U CT D E S IG N
PAL MLOV E R / S KE TC H E S O N P RO D U CT AND DES I G N / DI G I TA L
PA L MLOV E R / SKE TC H E S O N P RO D U CT D E S IG N / DI G I TA L
This is the final design sketches. The 3 designs is my own drawings. Iwanted to be creative in the shapes of the towels so that my products stand out from the competitors. The designs matches in a good way and I think that I have managed to keep the same kind of style throughout the collection.
PA L MLOV E R / PR O D U CT S IN T H E M A K IN G
Fabric, pom poms, rope, chalk and acryl paint where used to make the blankets and the bags. Original plan was to use towel fabric on the towels, but it wasn’t possible to paint on it, therefore I had to chose a thicker, more solid fabric.
PA L MLOV E R / PR O D U CT S IN T H E M A K IN G
Used chalk to mark up the design
Had to go over 2-3 times with acrylic paint to make the color sharp enough
PA L MLOV E R / PR O D U CT S IN T H E M A K IN G
I cut out the design and used it as a stencil on this one. The two others I painted from looking at the sketches.
I didn’t have a sewing machine available, therefore I actually made the bags with just a staple machine, duck tape, and a little hand sewing. It was an little weird yet somewhat functional DIY.
PAL MLOV E R / P RO D U CT S IN T H E M A K I N G
the
rose flower design
PA L MLOV E R
/ THE “ROSELOVE” / FINISHED PRODUCT
PALMLOV E R
/ THE “ROSELOVE” BEACH TOWEL
PAL MLOV E R
/ THE “ROSELOVE“ BEACH TOWEL
PA L MLOV E R
/ THE “ROSELOVE” BEACH BAG
PAL MLOVE R
/ THE “ROSELOVE” BEACH BAG
the
monstera plant design
PA L MLOV E R
/ THE “MONSTERALOVE” BEACH TOWEL - FINISHED PRODUCT
PA L MLOV E R
/ THE “MONSTERALOVE” BEACH TOWEL
PAL MLOVE R
/ THE “MONSTERALOVE” BEACH TOWEL
PAL MLOV E R
/ THE “ROSELOVE” BEACH BAG
PAL MLOVE R
/ THE “ROSELOVE” BEACH BAG
the
palm leaf design
PA L MLOV E R
/ THE “PALMLOVE” BEACH TOWEL
PAL MLOV E R
/ THE “PALMLOVE” BEACH TOWEL
PA L MLOV E R
/ THE “PALMLOVE” BEACH TOWEL
PA L MLOV E R
/ PHOTOSHOOT
All photos are taken by me, except the once I’m modelling in obviously (I’m the dark haired girl if you don’t know), they are taken by René Rasmussen.
PA L MLOV E R
/ PHOTOSHOOT
PAL MLOV E R
/ PHOTOSHOOT
PAL MLOV E R
/ PHOTOSHOOT
PA L MLOV E R
/ PHOTOSHOOT
PA L MLOV E R
/ PHOTOSHOOT
PA L MLOV E R
/ THE BAGS
PAL MLOVE R
/ THE TOWELS
branding
LOGO DEVELOPMENT THE IDEA BEHIND THE NAME I wanted a bit quirky, cute and memorable brand name. Palmlover is assosiated with the love for nature, travel and tropical enviroment. I get a positive vibe from it. It’s feminine, warm and orignial and fits perfectly to the products.
DESIGN FOCUS I wanted the hole logo to be very straight forward. The font is light and clean, and I made some tiny of modifications on the letters “A” and “R” without affecting the readability. It makes it more interesting and unique. The wanted design feeling is crisp and modern. The heart and leaf merge logo symbol is contributing to make the logo more personified and reflects the brand’s values in a good way. The logo symbol and the text together resembles the pure and natural feeling Palmlover is all about.
PA L MLOV E R / BRANDING / LOGO
The hand drawn palm leaf merged into a simple heart shape gives a feeling of organic and boho. (I’ve drawn the leaf myself, and traced it in Illustrator)
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PA L MLOV E R / BLACK LOGO AND WHITE LOGO ON BACKGROUND
PA L MLOV E R / COLOUR PALETTE / TYPOGRAPHY
AV E N I R Weights: Light Black abcdefghijklmno pqrstuvwxyz 0123456789 Strong peach color represents the warm, feminine and fresh side of Palmlover
Pattern from the design is used throughout the branding
abcdefghijklm nopqrstuvwxyz 0123456789
PA L MLOV E R
/ DIGITAL LOGO SKETCHES
PA L MLOV E R
/ DIGITAL LOGO SKETCHES
branding
PACKAGING
PA L MLOV E R / PACKAGING
PA L MLOV E R PACKAGING / LABEL
PA L MLOV E R / PACKAGING / BOX
CORPORATE IDENTITY
DESIGN FOCUS The logo really pops in white version with the dark palm picture (which is my own photo) as a background, therefore I’ve chosen to bring that through the hole branding. The peach color is a good contrast to the dark photo. The green colors presents nature and the peach color represent love and warmth.
PA L MLOV E R / BUSINESS CARD
PA L MLOV E R /LETTER AND ENVELOPE / INVOICE
PAL MLOVE R LETTER, ENVELOPE AND BUSINESS CARD
WEBSITE palmlover.com
DESIGN FOCUS I’ve developed a user friendly, simple and straightforward website/webshop with plenty use of whitespace and the peach color.
PA L MLOV E R / WEBSITE / FRONTPAGE
PAL MLOV E R / WEBSITE / SHOP PRODUCT
PA L MLOV E R / WEBSITE / SHOP PRODUCT
PAL MLOV E R / WEBSITE / PRODUCT OVERVIEW
Social media
PA L MLOV E R / SOCIAL MEDIA / FACEBOOK PAGE
PA L MLOV E R / SOCIAL MEDIA / INSTAGRAM
PA L MLOV E R / SOCIAL MEDIA / PINTEREST
Concept store As Palmlover’s long term goal I’ve illustrated what the future concept store would look like. Tropical theme to reflect the love for nature and pink/peach colors. It would be a small and charmy boutique that sells interior products, clothing, art prints, accessories, and other beach essential product brands with the same vision and quality.
PA L MLOV E R / CONCEPT STORE
PA L MLOV E R / CONCEPT STORE / LOGO IN WINDOW
PA L MLOV E R / CONCEPT STORE / SIGN
Cause related media marketing campaign
PA L MLOV E R / CAMPAIGN
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true love
PARTNERSHIP World Wide Fund of Nature CAMPAIGN ISSUE The threatened rainforest THE MISSION Saving the rainforest is an extremely important issue that effects the hole world, and we’re must be eager to help and involve. The future is in the hands of young people. Palmlover’s audience is this target group and we therefore seek tor raise awareness and enlighten them about the severe issues the rainforest is facing with speaking their language.
PA L MLOV E R / CAMPAIGN
“I’m a Rainforest Lover” ELEMENTS • • • • • • • • • •
Weekend Event 2 limited edition towels 6 limited edition art prints Brochure 3 posters Website page (limited edition collection+donation) Small postcard sized posters (freebie) Stickers (freebie) T-shirts Thank you card
ABOUT • • • • • • • • • •
A collaboration with WWF for a weekend event Jungle Theme, freebies, t-shirts and much more WWF representative present to answer question Limited Edition Collection of towels and art prints 80% for the income from the limited edition goes to WWF Raising awareness and encourage to donate Being inspirational and come with smart tips through social media (not spamming) Enlightning with Info brochures Contests on social media (instagram competition) Give back - Everyone loves free stuff! Hand out freebies (and try to sneak facts and spread positivity, not scaremongering)
PA L MLOV E R / CAMPAIGN / LIMITED EDITION TOWELS
PAL MLOV E R / CAMPAIGN / LABEL LIMITED EDITION PRODUCTS
PA L MLOV E R / CAMPAIGN / ART PRIINTS
“Be the change” in latin
PA L MLOV E R / CAMPAIGN / POSTERS
PA L MLOV E R / CAMPAIGN / EVENT INVITATION
PA L MLOV E R / CAMPAIGN / FACEBOOK PAGE
There will be information regarding the campaign contributed through our Facebook Fan Page facebook. com/palmlover, as well as on our website palmlover.com.
PA L MLOV E R / CAMPAIGN / WEBSITE / LIMITED EDITION PAGE
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HOME
DONATE
LOOKBOOK
SHOP
C A M PA I
ABOUT
C O N TA C T
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true love =
PA L M LOV E R LOV E S N AT U R E , A N D W E D O E V E RY T HI N G W E CA N TO SAV E I T. W HE N YO U P U R C HA SE O U R L I M I T E D E D I T I O N P R O D U CT S 3 0 % W I L L G O TO W W F.
Shop the limited collection here #rainforestlover #savetherainforest #iheartrainforest
PA L MLOV E R / CAMPAIGN / INSTAGRAM
INSTAGRAM COMPETITION This will encourage the young women to donate money to WWF and advertise the campaign. Rules: Follow, repost the picture, use of the campaign’s hashtag and tagging friends. (hashtags #rainforestlover “savetherainforest)
PA L MLOV E R / CAMPAIGN / T-SHIRTS
PA L MLOV E R / CAMPAIGN / BROCHURE COVER
PA L MLOV E R / CAMPAIGN / BROCHURE SPREAD
PA L MLOV E R / CAMPAIGN / FREEBIE POSTER POSTCARD SIZE
PA L MLOV E R / CAMPAIGN / FREEBIE POSTER POSTCARD SIZE
PA L MLOV E R / CAMPAIGN / STICKERS (FREEBIE) AND THANK YOU CARD
PA L MLOV E R / CAMPAIGN / BAG
THANK YOU