Branding and design of "Palmlover"

Final submission / Assessment 2,3,4 / Major Studio Project / Rosa J. Johnsen / SS5041946

PA L MLOV E R / A BOUT

OUR STORY As you may understand from the very describable logo; we kinda love palm trees.

And sand between our toes.

And sea adventures ...

It’s all about the outdoor life, travelling, exploring different cultures and collect awesome memories.

It’s something about that fresh air in the lungs, the fresh breeze from the ocean and the sunny and amazing Gold Coast, that definently has inspired us to start this company.

We just rely really love the beach, sea and vacations, and in what better way can we express our love than to create the items that you always bring with you to your sea and beach adventures.

We give you a handmade range of products that has an organic and unique design, a lot of warmth and a bubbly boho vibe.

PA L MLOV E R / A BOUT

Palmlover want to join you on your vacations and trips to the beach.

We offers a range of beach essential products which consists of 3 beach blankets in different shapes, with a tropical design theme and 3 matching beach bags.

The designs are one with a simplified rose flower in a round shape, a palm leaf pattern in a octagonal shape, and the last one in a standard bath towel size with monstera plant leafs.

3 BEACH BLANKETS 3 BEACH BAGS HANDPAINTED ILLUSTRATIONS FOR WOMEN (18-35)

Palmlove’s values

boho Palmlover Brings joy to your tropical adventures

o rg a n i c chic

Product development

PA L MLOV E R / SKE TC H E S O N P RO D U CT D E S IG N

PAL MLOV E R / S KE TC H E S O N P RO D U CT AND DES I G N / DI G I TA L

PA L MLOV E R / SKE TC H E S O N P RO D U CT D E S IG N / DI G I TA L

This is the final design sketches.

The 3 designs is my own drawings.

Iwanted to be creative in the shapes of the towels so that my products stand out from the competitors.

The designs matches in a good way and I think that I have managed to keep the same kind of style throughout the collection.

PA L MLOV E R / PR O D U CT S IN T H E M A K IN G

Fabric, pom poms, rope, chalk and acryl paint where used to make the blankets and the bags.

Original plan was to use towel fabric on the towels, but it wasn’t possible to paint on it, therefore I had to chose a thicker, more solid fabric.

PA L MLOV E R / PR O D U CT S IN T H E M A K IN G

Used chalk to mark up the design

Had to go over 2-3 times with acrylic paint to make the color sharp enough

PA L MLOV E R / PR O D U CT S IN T H E M A K IN G

I cut out the design and used it as a stencil on this one.

The two others I painted from looking at the sketches.

I didn’t have a sewing machine available, therefore I actually made the bags with just a staple machine, duck tape, and a little hand sewing.

It was an little weird yet somewhat functional DIY.

PAL MLOV E R / P RO D U CT S IN T H E M A K I N G

the

rose flower design

PA L MLOV E R

/ THE “ROSELOVE” / FINISHED PRODUCT

PALMLOV E R

/ THE “ROSELOVE” BEACH TOWEL

PAL MLOV E R

/ THE “ROSELOVE“ BEACH TOWEL

PA L MLOV E R

/ THE “ROSELOVE” BEACH BAG

PAL MLOVE R

/ THE “ROSELOVE” BEACH BAG

the

monstera plant design

PA L MLOV E R

/ THE “MONSTERALOVE” BEACH TOWEL - FINISHED PRODUCT

PA L MLOV E R

/ THE “MONSTERALOVE” BEACH TOWEL

PAL MLOVE R

/ THE “MONSTERALOVE” BEACH TOWEL

PAL MLOV E R

/ THE “ROSELOVE” BEACH BAG

PAL MLOVE R

/ THE “ROSELOVE” BEACH BAG

the

palm leaf design

PA L MLOV E R

/ THE “PALMLOVE” BEACH TOWEL

PAL MLOV E R

/ THE “PALMLOVE” BEACH TOWEL

PA L MLOV E R

/ THE “PALMLOVE” BEACH TOWEL

PA L MLOV E R

/ PHOTOSHOOT

All photos are taken by me, except the once I’m modelling in obviously (I’m the dark haired girl if you don’t know), they are taken by René Rasmussen.

PA L MLOV E R

/ PHOTOSHOOT

PAL MLOV E R

/ PHOTOSHOOT

PAL MLOV E R

/ PHOTOSHOOT

PA L MLOV E R

/ PHOTOSHOOT

PA L MLOV E R

/ PHOTOSHOOT

PA L MLOV E R

/ THE BAGS

PAL MLOVE R

/ THE TOWELS

branding

LOGO DEVELOPMENT THE IDEA BEHIND THE NAME I wanted a bit quirky, cute and memorable brand name. Palmlover is assosiated with the love for nature, travel and tropical enviroment. I get a positive vibe from it. It’s feminine, warm and orignial and fits perfectly to the products.

DESIGN FOCUS I wanted the hole logo to be very straight forward.

The font is light and clean, and I made some tiny of modifications on the letters “A” and “R” without affecting the readability. It makes it more interesting and unique. The wanted design feeling is crisp and modern. The heart and leaf merge logo symbol is contributing to make the logo more personified and reflects the brand’s values in a good way.

The logo symbol and the text together resembles the pure and natural feeling Palmlover is all about.

PA L MLOV E R / BRANDING / LOGO

The hand drawn palm leaf merged into a simple heart shape gives a feeling of organic and boho. (I’ve drawn the leaf myself, and traced it in Illustrator)

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PA L MLOV E R / BLACK LOGO AND WHITE LOGO ON BACKGROUND

PA L MLOV E R / COLOUR PALETTE / TYPOGRAPHY

AV E N I R Weights: Light Black abcdefghijklmno pqrstuvwxyz 0123456789 Strong peach color represents the warm, feminine and fresh side of Palmlover

Pattern from the design is used throughout the branding

abcdefghijklm nopqrstuvwxyz 0123456789

PA L MLOV E R

/ DIGITAL LOGO SKETCHES

PA L MLOV E R

/ DIGITAL LOGO SKETCHES

branding

PACKAGING

PA L MLOV E R / PACKAGING

PA L MLOV E R PACKAGING / LABEL

PA L MLOV E R / PACKAGING / BOX

CORPORATE IDENTITY

DESIGN FOCUS The logo really pops in white version with the dark palm picture (which is my own photo) as a background, therefore I’ve chosen to bring that through the hole branding. The peach color is a good contrast to the dark photo. The green colors presents nature and the peach color represent love and warmth.

PA L MLOV E R / BUSINESS CARD

PA L MLOV E R /LETTER AND ENVELOPE / INVOICE

PAL MLOVE R LETTER, ENVELOPE AND BUSINESS CARD

WEBSITE palmlover.com

DESIGN FOCUS I’ve developed a user friendly, simple and straightforward website/webshop with plenty use of whitespace and the peach color.

PA L MLOV E R / WEBSITE / FRONTPAGE

PAL MLOV E R / WEBSITE / SHOP PRODUCT

PA L MLOV E R / WEBSITE / SHOP PRODUCT

PAL MLOV E R / WEBSITE / PRODUCT OVERVIEW

Social media

PA L MLOV E R / SOCIAL MEDIA / FACEBOOK PAGE

PA L MLOV E R / SOCIAL MEDIA / INSTAGRAM

PA L MLOV E R / SOCIAL MEDIA / PINTEREST

Concept store As Palmlover’s long term goal I’ve illustrated what the future concept store would look like. Tropical theme to reflect the love for nature and pink/peach colors. It would be a small and charmy boutique that sells interior products, clothing, art prints, accessories, and other beach essential product brands with the same vision and quality.

PA L MLOV E R / CONCEPT STORE

PA L MLOV E R / CONCEPT STORE / LOGO IN WINDOW

PA L MLOV E R / CONCEPT STORE / SIGN

Cause related media marketing campaign

PA L MLOV E R / CAMPAIGN

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true love

PARTNERSHIP World Wide Fund of Nature CAMPAIGN ISSUE The threatened rainforest THE MISSION Saving the rainforest is an extremely important issue that effects the hole world, and we’re must be eager to help and involve.

The future is in the hands of young people.

Palmlover’s audience is this target group and we therefore seek tor raise awareness and enlighten them about the severe issues the rainforest is facing with speaking their language.

PA L MLOV E R / CAMPAIGN

“I’m a Rainforest Lover” ELEMENTS • • • • • • • • • •

Weekend Event 2 limited edition towels 6 limited edition art prints Brochure 3 posters Website page (limited edition collection+donation) Small postcard sized posters (freebie) Stickers (freebie) T-shirts Thank you card

ABOUT • • • • • • • • • •

A collaboration with WWF for a weekend event Jungle Theme, freebies, t-shirts and much more WWF representative present to answer question Limited Edition Collection of towels and art prints 80% for the income from the limited edition goes to WWF Raising awareness and encourage to donate Being inspirational and come with smart tips through social media (not spamming) Enlightning with Info brochures Contests on social media (instagram competition) Give back - Everyone loves free stuff! Hand out freebies (and try to sneak facts and spread positivity, not scaremongering)

PA L MLOV E R / CAMPAIGN / LIMITED EDITION TOWELS

PAL MLOV E R / CAMPAIGN / LABEL LIMITED EDITION PRODUCTS

PA L MLOV E R / CAMPAIGN / ART PRIINTS

“Be the change” in latin

PA L MLOV E R / CAMPAIGN / POSTERS

PA L MLOV E R / CAMPAIGN / EVENT INVITATION

PA L MLOV E R / CAMPAIGN / FACEBOOK PAGE

There will be information regarding the campaign contributed through our Facebook Fan Page facebook. com/palmlover, as well as on our website palmlover.com.

PA L MLOV E R / CAMPAIGN / WEBSITE / LIMITED EDITION PAGE

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HOME

DONATE

LOOKBOOK

SHOP

C A M PA I

ABOUT

C O N TA C T

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true love =

PA L M LOV E R LOV E S N AT U R E , A N D W E D O E V E RY T HI N G W E CA N TO SAV E I T. W HE N YO U P U R C HA SE O U R L I M I T E D E D I T I O N P R O D U CT S 3 0 % W I L L G O TO W W F.

Shop the limited collection here #rainforestlover #savetherainforest #iheartrainforest

PA L MLOV E R / CAMPAIGN / INSTAGRAM

INSTAGRAM COMPETITION This will encourage the young women to donate money to WWF and advertise the campaign. Rules: Follow, repost the picture, use of the campaign’s hashtag and tagging friends. (hashtags #rainforestlover “savetherainforest)

PA L MLOV E R / CAMPAIGN / T-SHIRTS

PA L MLOV E R / CAMPAIGN / BROCHURE COVER

PA L MLOV E R / CAMPAIGN / BROCHURE SPREAD

PA L MLOV E R / CAMPAIGN / FREEBIE POSTER POSTCARD SIZE

PA L MLOV E R / CAMPAIGN / FREEBIE POSTER POSTCARD SIZE

PA L MLOV E R / CAMPAIGN / STICKERS (FREEBIE) AND THANK YOU CARD

PA L MLOV E R / CAMPAIGN / BAG

THANK YOU