Packaging Design

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Redesign of Biola Packaging design Illustration


School assignment at Norwegian School of Creativities in Oslo / 2014 Brief/Idea Fictional task. We redesigned milk cartons for Biola, a brand which consists of a flavored milk product range from a Norwegian diary company. (The Biola logo and the package shape in this task is the Original). The target group is established, well educated adults that consider themselves high cultured and they’re wealthy people who find high-quality and good design very important. I worked in a group with two other classmates and we all had to choose completely different target groups. The challenge was that the milk cartons was going to be in a series, therefore the goal was to make them look similar but with different design expressions and values. This task was a so-called (directly translated from Norwegian) “catapult assigment” which mean we had only three days to finish.


Scanned handdrawing

Edited





Flat packaging

BEST FØR: 14.04.15 236 14:04 1503

BIOLA syrnet melk har en frisk smak av ekte frukt og bær, og inneholder en kombinasjon av utvalgte melkesyrebakterier, A+B og LGG®, som naturlig hører hjemme i magefloraen. Den er i tillegg beriket med vitamin D.

SMOOTHIE ROODIE (Én porsjon)

1 dl BIOLA Ananas

Ingredienser

0,5 dl TINE vaniljeyoghurt

Lettmelk, yoghurtkultur, Lactobacillus acidophilus La-5 (A),

½ stk banan

Bifidobacterium Bb-12 (B), Lactobacillus rhamnosus GG (LGG®), vitamin D.

2 ss jordbærsaft 5 stk isbiter

Næringsinnhold (pr. 100 gr) Energi Fet

Slik gjør du: Hell BIOLA Ananas og yoghurt i en blender/foodprosessor. -Tilsett oppkuttet banan, jorbærsaft og isbiter. Kjør blandingen i ca. 40 sekunder, eller til alt er blandet og blitt en jevn drikk. Server ananassmoothien i glass med en rosa paraply og en halv ananasskive.

Med vitamin D for immunforsvaret

ANANAS Med vitamin D for immunforsvaret

5,0 g 3,3 g 0,1 g

Vitamin D

0,8 g (16 %’)

Riboflavin

0,15 mg (11 %’)

Vitamin B12

0,5 g (20 %’)

Kalium

179 mg (9 %’)

Kalsium

115 mg (14 %’)

Fosfor

89 mg (13 %’)

Oppbevaring Kjølig 0 °C - 4 °C

For flere oppskrifter, gå inn på www.tine.no/oppskrifter

1,2 g

Protein Salt

ANANAS

184 kJ (44 kcal)

Karbohydrat


Here is the complete series. “Morell” is targeting adults who’s over average wealthy, and is very into showing their wealth through luxury products. The “Sitron” (lemon) is for young people who’s interested in enviroment, authentic and ecological food and health. Credit to Madeleine Nielsen (Morell) and to Emilie Stølen (Sitron).


end. Thank you!


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