Feldmar Watch Company

SOUTHERN CALIFORNIA’S AUTHORITY FOR TIMEPIECES SINCE 1913

T WO T H OU S A N D N I NE

on the cover jaeger-lecoultre duomètre à chronographe in rose gold more information on this fine timepiece can be found on page 35

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FELDMAR WATCH CO. A History

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The Right Time at the Right Place

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TAG HEUER

The Grand CARRERA Collection

try your hand at a

OMEGA

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Co-Axial Technology: A Revolution in Master Watchmaking

IWC

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Celebrate 140 Years of IWC

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52 ww.tc Financial Titanium

6 TAG Heuer 8 Omega

53 PanoInverse XL Impressive Changeover

10 Gucci

54 Raymond Weil

11 Bedat & Co

56 B.R.M.

12 The Right Time at the Right Place 57 58 13 Charriol

14 IWC 59 16 Jaeger-LeCoultre 60 18 Blancpain 61 20 The Grand CARRERA Collection 62 21 Co-Axial Technology: 63 A Revolution in Master 64 Watchmaking

matching 30 32 game Can you recall who said these

MATCHING GAME famous quotes about time?

How Times Have Changed

Match these famous quotes to their authors

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JAEGER-LECOULTRE

BLANCPAIN

The Duomètre

Speed Command Chronograph

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ULYSSE NARDIN

GIRARD-PERREGAUX

GLASHÜTTE ORIGINAL

Sonata Silicium Limited Edition

ww.tc Financial Titanium

PanoInverse XL Impressive Changeover

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4 Feldmar Watch Co., A History

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BELL & ROSS

CONCORD

Instrument BR01 Pro Titanium

C1 Tourbillon Gravity

B.R.M. Model TR

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Perrelet Instrument BR01 Pro Titanium C1 Tourbillon Gravity Rado Michele Underwood Orbita Chronoswiss

22 Ulysse Nardin

65 Model TR

24 Girard-Perregaux

66 Movado

26 Glashütte Original

68 Glycine

28 Anonimo

69 Oris

29 JeanRichard

70 Ball Watch USA

30 Matching Game

72 Fortis

31 Hermès

73 Victorinox Swiss Army

32 How Times Have Changed

74 Doxa

33 Graham

75 Hamilton

34 Celebrate 140 Years of IWC

76 TechnoMarine

35 The Duomètre

77 Mido

36 Concord

78 Seiko

38 U-Boat

79 Accutron/Bulova

39 TW Steel

80 Breil Milano

40 Scatola del Tempo

81 Welder

41 Wolf Designs

82 Montegrappa

42 Speed Command Chronograph

83 Omas

43 Sonata Silicium Limited Edition

85 SwissKubiK

44 Dubey & Schaldenbrand

86 ESQ Swiss

45 Baume & Mercier

87 Luminox

46 Montblanc

88 Fendi

47 Ebel

89 Swatch

48 Bell & Ross

90 Citizen

50 Dior

91 Suunto

51 Longines

84 Tissot

brand name here Founded by Philippe Charriol in 1983, the Charriol brand metamorphosis occurred in 1999. Each Charriol timepiece has been manufactured and quality-controlled in Switzerland. Enter the world of Charriol and discover a universe of luxury watches. a fantastic diamond watch glorious rose gold face with diamonds on a leather strap | b fantastic diamond watch glorious rose gold face with diamonds on a leather strap | c fantastic diamond watch glorious rose gold face with diamonds on a leather strap | d fantastic diamond watch

FELDMAR WATCH COMPANY | A HISTORY

glorious rose gold face with diamonds on a leather strap

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Jack Feldmar, founder of the Feldmar Watch Company, immigrated to the United States from Hungary in 1913. He and his family settled in Newark, New Jersey, where Jack called upon pawnshop owners and offered to repair their broken watches for 15 cents.

The illness of his wife, Bella, brought Jack and his three sons to Los Angeles. Jack shared office space with a tailor on Temple Street and continued to repair watches from pawnshops and jewelry stores that did not have their own watchmakers.

A few years later Jack opened an office on 4th and Broadway in downtown Los Angeles where he taught his son Barney the art of watchmaking.

During World War II when new watches, particularly stopwatches, were not available, the telephone company came to Feldmar with 196 stopwatches that other watchmakers had declared irreparable. Using parts from other stopwatches, Jack and Barney were able to repair 186 stopwatches earning them a contract with Western Electric. Recognizing the importance of this type of watch, they started repairing and selling them to many of the local schools, studios and industries.

In 1956 Feldmar Watch Company moved to Pico Boulevard, where Barney and his wife Harriet took over the business when Jack retired. With sports car rallying becoming popular 310.274.8016 | feldmar watch.com

at this time, specializing in stopwatches was a real asset. The need for them grew with swimming, track and rowing teams, sailboat racing, piloting, horse racing and jogging. Feldmar became known for having the largest selection of stopwatches and authored the booklet, “Timing in the World of Sports.”

In the early 1960s the first electronic watch, the Bulova Accutron, was invented. The precision of the Accutron fit right in with a timing company, and Bulova appointed Feldmar Watch Company to be the Accutron Center for the Los Angeles area. In no time, Feldmar was the number one Accutron Center in the United States.

In 1972 Sol Meller, the Feldmars’ son-in-law, joined the company and has been the force behind the growth of Feldmar Watch Company as it is known today. Sol has expanded on the tradition of selection and service that is the hallmark of Feldmar. Under Sol’s leadership, Feldmar has continued to grow and add new product lines. Feldmar was recently listed in the Los Angeles Business Journal as one of the fastest growing companies in LA. On opposite page: Feldmar Watch Company newspaper advertisements, 1940s. On this page: Interior Feldmar Watch Company store, 1960s; Feldmar Watch Company storefront, 1960s; Barney Feldmar at Heuer Headquarters in Switzerland, 1960s.

310.274.8016 | feldmar watch.com

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tag heuer TAG Heuer has been at the forefront of Swiss watchmaking since 1860, producing sports watches and chronographs of superlative design and precision that are among the most prestigious, iconic and coveted items in the worldwide watch market. a aquaracer chronotimer with analog/digital time display | b grand carrera automatic diamond watch, COSC certified | c automatic carrera with day/ date feature | d formula 1 chronograph, white mother-of-pearl dial, diamond bezel | e link chronograph, white mother-of-pearl diamond dial, diamond bezel | f grand carrera steel and 18k gold automatic watch, COSC certified | g automatic carrera white mother-of-pearl diamond dial, diamond bezel, stainless steel and 18k gold case | h grand carrera automatic GMT watch with grande date feature, COSC certified | i formula 1 chronograph with grande date window | j aquaracer calibre S chronograph

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310.274.8016 | feldmar watch.com

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“We must use time as a tool, not as a crutch.”

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John F. Kennedy

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f d

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gucci Gucci began developing watches in the early 1970s, soon becoming one of the world’s leading producers and distributors of fine timepieces. Now under the creative direction of Frida Giannini, the watch business benefits from Gucci’s rich heritage, design leadership and Swiss watchmaking craftsmanship. a signoria collection steel–black case, black dial, steel –black bracelet | b signoria collection steel–black case, tiger’s eye dial, steel–black and 18k yellow gold bracelet | c chiodo collection 18k yellow gold case set with 106 diamonds, total 1.18ct., white mother-of-pearl flinqué dial, 18k yellow gold bracelet | d chiodo collection steel case set with 16 diamonds, total 0.21ct., white mother-of-pearl flinqué dial, steel bracelet

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bedat & co Swiss watchmaker renowned for intricacy in craftsmanship and purity of style. We are constantly seeking new ways of enhancing our craftsmanship. Each day, we devote our passion to the lengthy process of horological creation.

Destined for an appreciative clientele who values the discreet sophistication of an authentic and trusted name. a No 2 stainless steel case and bracelet, diamond bezel, 18k lug | b No 3 stainless steel case on alligator strap, diamond bezel | c No 3 stainless steel case and bracelet, diamond dial and bezel | d No 3 18k gold case and bracelet, diamond bezel | e No 3 stainless steel case and bracelet with included black grosgrain strap, diamond bezel, automatic movement All watches come with a five-year A.O.S.C. certificate of guarantee.

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310.274.8016 | feldmar watch.com

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