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Your 2009 PFAFF Advertising Plan 速
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Look Inside for a Professional Plan Made Simple & Customized to Your Needs
table of contents 03
why advertise?
04 why advertise through Rosenberg? 05 advertising plan overview: 2009 07 direct mail promotions
08 january 10 february 12 march 14 april 16 may 18 june 20 july 22 august 24 september 26 october 28 november/december
31 targeted direct mail promotions
32 happy birthday 33 thank you 34 sewing machine anniversary 35 private sale
37 additional in-store promotions
38 regular sale 39 warehouse sale 40 trade-in event 41 demo days 42 fashion event 43 financing
44 PFAFF quarterly newsletter 46 www.PFAFFMarketing.com 速
02
why advertise? Advertising is an essential investment in your business. In today’s busy world, a visible market presence is a must for both attracting new customers and retaining current ones. Consumers need to know what you have to offer that makes you stand out among competitors as the right choice for their business. Advertising is a proven way to communicate that message and place your business in the forefront of consumers’ minds, so when they’re ready to make a purchase, they’ll think of you. Because advertising increases customer awareness of your business and influences purchase behavior, it plays a vital role in stimulating sales. When advertising is done well, the financial benefits far exceed the costs.
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why advertise through Rosenberg? Strength in Numbers. In addition to gaining the added authority and impact that comes with being part of a national promotion, you’ll also enjoy huge price benefits. The more dealers participate, the lower the cost will be. You’ll save not only the $50to $100-per-hour cost you would normally incur for the design of similar materials, but you’ll also save drastically on printing. For example: Printing Job
Price per Piece to Print On Your Own
1,000 oversized postcards 1,000 tri-fold mailers
Price per Piece W/ Rosenberg Adv.
$0.75 $0.90
$0.16 $0.22 - $0.27
Incredible Value. One sewing machine sale, and your promotion has paid for itself! By advertising through Rosenberg, the amount you invest in any given promotion is covered by the sale of one mid- to high-level sewing machine. Plus, you can use your co-op dollars to help pay for the promotions, so you invest even less to enjoy the same great return.
Individual Support. The benefit of professional advertising expertise is built right into the low cost of each promotion—at a fraction of what it would cost to seek such services separately. We’re here to help with one-on-one attention, and we’d love to answer any questions you may have and assist you in developing a plan that is perfect for you. Just ask!
Convenience. Our plan gives you the added convenience of letting Rosenberg deal with the hassle. When you participate in a mailing, you have the option of sending Rosenberg your mailing list, and we’ll handle everything else.
Signing up is easy: Get order forms from Rosenberg Advertising’s Booth #14 at PFAFF® Convention, your Regional Manager or online at PFAFFMarketing.com through DealerNet. You can sign up for the entire quarter or pick and choose the promotions that are right for you. Then sit back and let us do all of the work.
04
2009 advertising plan overview All offers are subject to change. Product images are for position only and do not represent the actual products that will be featured.
DIRECT MAIL PROMOTIONS Poster, Hang Tags, Bag Stuffers, E-Mail & Web Banner available • Managed Mailing option available
January / After Holiday Sale February / Clearance Sale March / Quilting Event April / Trade-In Event May / Mother’s Day June / Embroidery Event July / Christmas in July August / Warehouse Sale September / Apparel Event October / Dynamic Duo (BOGO) Nov & Dec / Holiday Event TARGETED DIRECT MAIL Dealer determines when to send and manages mailing/postage
Happy Birthday Thank You Sewing Machine Anniversary Private Sale ADDITIONAL IN-STORE PROMOTIONS Dealer determines dates • Includes: Poster, Hang Tags, Bag Stuffers, E-Mail & Web Banner
Regular Sale, Warehouse Sale, Trade-In, Demo Days, Fashion Event, Financing NEWSLETTER Dealer manages mailing/postage • Dealer inserts class schedule
WEBSITE
Resource with: Overview of all promotions Order forms Calendar for planning sale dates Questions/Comments/Contact Info All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate.
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JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER
direct mail promotions Get your customers’ attention with the eye-catching designs and persuasive offers on each of these monthly mailers. These are perfect to send to your entire mailing list to let them know about a unique promotion each month. In-store kits available (Posters, Hang Tags and Bag Stuffers) Internet pieces available (E-mail Blasts and Web Banners) Managed Mailing available Provide your list and we’ll take care of the rest.*
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
S U N M O N T U E W E D THU F RI SAT
S U N M O N T UE WE D T HU F R I SAT
S U N M O N T U E W E D T H U F R I SAT
S U N M O N T U E W E D T H U F R I SAT
S UN MO N T UE W E D T HU F RI SAT
S UN MO N T UE W E D T HU F RI SAT
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
S U N M O N T U E W E D T HU F RI SAT
S U N MO N TUE W E D T HU F R I S AT
S U N M O N T U E W E D T H U F R I SAT
S U N M O N T U E W E D T H U F R I SAT
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*postage additional.
All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate.
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january / after holiday sale HORIZONTAL POSTCARD: 10 x 4.25 BAG STUFFER: 8.5 x 8.5 POSTER: 22 x 28 • HANG TAG: 4 x 6 POSTCARD Maybe Santa just couldn’t fit a sewing machine in your stocking.
®
No more waiting on pins and needles. Use this coupon at your local PFAFF Dealer for a great deal on the sewing machine of your dreams. And for next year, make yourself a bigger stocking.
creativevisionTM Short informational copy will go here.
$20 OFF $50 OFF $100 OFF a purchase of a purchase of $100 or more. $250 or more.
a purchase of $500 or more.
Polly Ester 123 Nylon Run Chantilly, NJ 45678
Offer valid January 1 - 31, 2009. Cannot be combined with any other offers. Must present coupon at time of purchase. Some Restrictions Apply. Offer valid at Participating PFAFF® USA Dealers Only. PFAFF and creative vision are exclusive trademarks of VSM Group AB or its licensors. ©2008 VSM Sewing Inc. All rights reserved.
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JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
S U N M O N T UE WE D THU F RI S AT
S U N MO N T UE W E D T H U F R I SAT
S U N M O N T U E W E D T H U F R I S AT
S U N M O N T U E W E D T H U FRI SAT
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january 1 - 31, 2009 BAG STUFFER ®
HANG TAG ®
No more waiting on pins and needles. • REGULAR PRICE •
Maybe Santa just couldn’t fit a
sewing machine in your stocking. • OUR PRICE •
No more waiting on pins and needles. Use this coupon at your local PFAFF Dealer for a great deal on the sewing machine of your dreams. ®
And for next year, make yourself a bigger stocking.
our gift to you
$25 OFF Your purchase of $100 or more
Offer Valid January 1 - 31, 2009 at participating PFAFF USA dealers. Some restrictions may apply, see store for details. Limit 1 coupon per customer. Does not apply on previous purchases, cannot be combined with any other offers. PFAFF and creative vision are exclusive trademarks of VSM Group AB or its licensors. ©2008 VSM Sewing Inc. All rights reserved.
Offer valid January 1 - 31, 2009. Cannot be combined with any other offers. Must present coupon at time of purchase. Some Restrictions Apply. Offer valid at Participating PFAFF USA Dealers Only.
Reach out to those customers who really wanted a PFAFF® but didn’t find one under their tree. This playful mailer with a coupon offer customized by you will give them an incentive to buy the sewing machine they’ve been dreaming of. It may be just the gentle nudge they need to go get it—from you! deadline TO SIGN-UP: monday / october 27th, 2008 SIGNING UP IS EASY: Get order forms from Rosenberg Advertising’s Booth #14 at PFAFF Convention, your Regional Manager or online at PFAFFMarketing.com through DealerNet. ®
All artwork and promotions property of Rosenberg Advertising. Do not copy or recreate. JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
S U N M ON T U E W E D T H U F R I S AT
S U N MO N TUE W E D THU F RI SAT
S U N M O N T U E W E D T H U F R I S AT
S U N M O N T U E W E D T H U F R I S AT
S U N M O N T UE W E D T HU F RI SAT
S UN MO N T UE W E D T HU F RI SAT
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