Chinaplas 2010 – Shanghai

Chinaplas 2010 - Shanghai April 19-22, 2010

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Chinaplas 2010 - Shanghai

Location

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Hall W2, C11

Hall W2, C11

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Location

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Chinaplas 2010 - Shanghai

Booth layout

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Walls Surfaces

Ground level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Plan view

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Walls Surfaces

Upper level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Plan view

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Chinaplas 2010 - Shanghai

Images

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Images

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Chinaplas 2010 - Shanghai

Final renderings

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Final structure

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Final structure

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Final structure

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Final structure

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Final structure

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Chinaplas 2010 - Shanghai

Newspaper advertisement & center lift-out supplement

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

Chinaplas Newspaper

April 19-22, 2010

Advertisement - back cover

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

Chinaplas Newspaper

April 19-22, 2010

Lift-out supplement - p1

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

Chinaplas Newspaper

April 19-22, 2010

Lift-out supplement - pp 2-3

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

Chinaplas Newspaper

April 19-22, 2010

Lift-out supplement - p4

30

Chinaplas 2010 - Shanghai

Print distribution

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

LyondellBasell Update

April 19-22, 2010

Booth magazine - p 1

32

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

LyondellBasell Update

April 19-22, 2010

Booth magazine - pp 2&3

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

LyondellBasell Update

April 19-22, 2010

Booth magazine - pp 4&5

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai

LyondellBasell Update

April 19-22, 2010

Booth magazine - pp 6&7

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Marketing Communications | Hong Kong Creative Services | Frankfurt Cindy Qin Eric Xing

Henry Huang

YS Lee

Amy Zhao Lalo Tang

Xaver Xu

CH Mak Richard Gu Shawn Lian Eric Ye Lalo Tang Gu Xin Kelvin Zhao

Xue Qin Gu Xin Shawn Lian Eric Ye Lalo Tang Kelvin Zhao

Michael Vogt CH Mak

Xue Qin Michael Vogt CH Mak CY Yang Cindy Qin

Xue Qin Michael Vogt

Umberto Credali Nelson Zhou

Steven Lin

Michael Vogt CH Mak

Umberto Credali Nelson Zhou

Steven Lin

Luson Lu

Jeerada Mahutthon GY Ha JG Kim

Luson Lu Sydney Chen Evangeline Leung Jeerada Mahutthon GY Ha JG Kim

Luson Lu Sydney Chen Evangeline Leung Jeerada Mahutthon

GY Ha JG Kim

Sydney Chen Evangeline Leung Jeerada Mahutthon GY Ha JG Kim

Evangeline Leung

Sydney Chen

Eramus Lo

Eramus Lo

Eramus Lo Luson Lu

Eramus Lo

KB Chun

GY Ha

Jeerada Mahutthon

Lakshman Iyer

Sydney Chen

Luson Lu

KB Chun

GY Ha

Jeerada Mahutthon

Lakshman Iyer

Sydney Chen

Luson Lu

Eramus Lo

Richard Gu

Steven Lin Richard Gu

Richard Gu

Richard Gu

Steven Lin

Steven Lin

Steven Lin

Nelson Zhou

Umberto Credali

Helen Ren

Xue Qin

(Stand by)

Chris Chen

Kelvin Zhao

Gu Xin

Amy Zhao

Andrew Ji

Tony Zhu

Sandro Li

Leon Zhou

Debby Chan

Kathy Chan

Rosanna Liu

Rosanna Liu

Umberto Credali

Sandro Li

Helen Ren

Xue Qin

(Stand by)

Chris Chen

Leon Zhou

Gu Xin

Amy Zhao

Andrew Ji

Tony Zhu

Nelson Zhou

Kelvin Zhao

Debby Chan

Kathy Chan

pm (13:00-17:00)

21-Apr am (09:00-13:00)

Rosanna Liu

Rosanna Liu

Eramus Lo

Richard Gu

Xue Qin

YS Lee

CY Yang

Tom Tang

Tom Tang

Henry Huang

Jackie Tong

Lalo Tang

Eric Xing

Tom Tang

Amy Zhao

Colin Chen

Jackie Tong

Andrew Zhang Colin Chen

Andrew Zhang

Tom Tang

Xaver Xu

Debby Chan

Debby Chan

Debby Chan

Debby Chan

Kathy Chan

Kathy Chan

Kathy Chan

Kathy Chan

pm (13:00-17:00)

20-Apr am (09:00-13:00)

22-Apr

KB Chun

GY Ha

Jeerada Mahutthon

Lakshman Iyer

Sydney Chen

Luson Lu

Eramus Lo

Richard Gu

Steven Lin

Cindy Qin

Nelson Zhou

CY Yang

Sandro Li

Helen Ren

(Stand by)

Chris Chen

Leon Zhou

Eric Xing

Henry Huang

Arnold Yang

Andrew Ji

Xaver Xu

am / pm (09:00-15:00)

Staff Information (for internal use only)

pm (13:00-17:00)

19-Apr

Chinaplas 2010

am (09:00-13:00)

Literature

30 plus different kind of product brochure and leaflet, see the images as attached.

Product InformatIon

Fairground

Map of the Shanghai New International Expo Centre

April 19-22, 2010

Searching for a low density polyethylene (LDPE) resin that delivers both cost-saving sterilization performance and superior properties? Then consider LyondellBasell’s new Purell PE3420F LDPE for your next blow-fill-seal application.

Purell PE3420F

Redefining speed and performance

Benefit from the power of Purell PE3420F Save costs by reducing sterilization time by up to 75% compared to competitive LDPE grades

Achieve higher sterilization temperatures due to the highest density ever attained by an LDPE grade

Obtain additional savings by reducing steam generation

Stand Duty Roster Improve embossing due to good melt flow rate

Lower part weight through reduced wall thickness, leading to lower transportation and energy costs

Create innovative and versatile product designs

Your stand duty begins at 09:00 every day. We kindly ask you to be at the booth on time in order to prepare yourself for the day.

A short briefing session at 09:00 will be given on every morning to provide new information and, reflect experiences from the past day.

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3

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Chinaplas 2010_Shanghai Staff Manual 36

Product name 1- or 2-line product descriptor

Marketing Communications | Hong Kong

Creative Services | Frankfurt

牌号名称

熔融指数(MFR) (g/10 min)

产品特点

Moplen HP544T

60

高流动均聚聚丙烯

Moplen HP740T

60

高流动性，高刚性，透明度好

Moplen RP349U

75

高熔指、高透明度无规共聚聚丙烯，非常适用于 薄壁及长流程注塑加工

Moplen EP548S

44

中熔指抗冲聚丙烯，适用于高抗冲击产品应用

Moplen EP540V

110

极高熔指抗冲聚丙烯，适用于模内贴标和 薄壁注塑应用

Clyrell EC340R

26

中熔指产品，适用于高抗冲，高透明度产品应用

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

37

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

40

Product InformatIon

Purell PE3420F Redefining speed and performance Searching for a low density polyethylene (LDPE) resin that delivers both cost-saving sterilization performance and superior properties? Then consider LyondellBasell’s new Purell PE3420F LDPE for your next blow-fill-seal application.

Benefit from the power of Purell PE3420F Achieve higher sterilization temperatures due to the highest density ever attained by an LDPE grade Save costs by reducing sterilization time by up to 75% compared to competitive LDPE grades Obtain additional savings by reducing steam generation Lower part weight through reduced wall thickness, leading to lower transportation and energy costs Improve embossing due to good melt flow rate Create innovative and versatile product designs

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

41

牌号

熔融指数 MFR

加工方法

应用范围

Toppyl SP 2000 B

2*

吹膜

自封,封PE 中等剥离力

SP 2001 B

0.8*

吹膜

自封,封PE 低剥离力

SP 2101 C

8**

吹膜, CPP, BOPP

自封,封PE 耐高温消毒

SP 2102 C

6.5**

吹膜, CPP, BOPP

自封,封PP

SP 2200***

2*

吹膜

封PS, PE & PP

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

42

Go for the green Thermoplastic polyoleďŹ ns used in single-ply and garden-roof membranes

SIMULATED IMAGE

lyondellbasell.com

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

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Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Print collateral

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Chinaplas 2010 - Shanghai

Panel graphics

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Panel_1

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_2

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_3

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_4

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_5

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_6

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_7

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_8

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_9

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_10

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_11_upper level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_12_upper level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_13_upper level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_14

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_15

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_16_samples

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Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_17_samples

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_18_samples

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_19_samples

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_20_samples

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_21_samples

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_22_samples

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Panel_23_samples

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel graphics

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Chinaplas 2010 - Shanghai

Booth graphics

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Creative Services | Frankfurt

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ARTWORK SIZES:

Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

logo_3000_100%_art.eps logo_1775_100%_art.eps logo_2200_100%_art.eps logo_800_100%_art.eps

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123

Logo

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

ARTWORK SIZES:

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123

tagline_1775_100%_art.eps tagline_1280_100%_art.eps tagline_800_100%_art.eps

Color: Pantone 166C Vinyl: As close as available

Marketing Communications | Hong Kong

Tagline_wordmark

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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3000

1775

1775

1775

1775

Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706 Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Color: Pantone 166C Vinyl: As close as available

Marketing Communications | Hong Kong

Size relationship

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

75

480

ARTWORK SIZES: inno_480_100%_art.eps

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123

Innovation graphic

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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5770

300

ARTWORK SIZES: inno_strip_100%_art.eps Reproduce multiple times for walls as specified

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123

Innovation graphic

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Gray wall

ARTWORK_Profile cut vinyl on gray wall

White vinyl

logo_tagline_on gray_100%_art.eps

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Color: Pantone 166C Vinyl: As close as available

Marketing Communications | Hong Kong

Innovation graphic

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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alastian_1_100%_art.eps

alastian_cube_100%_art.pdf

140

Print laminate and profile cut around perimeter - adhere to wall in position as shown

Monitor

100 alastian_3_100%_art.eps

alastian_2_100%_art.eps

alastian_4_100%_art.eps

IT container and counter

Color: Pantone 289C Vinyl: As close as available

Color: Pantone 166C Vinyl: As close as available

Marketing Communications | Hong Kong

Alastian wall

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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ARTWORK SIZES: alastian_1_100%_art.eps

Color: Pantone 289C Vinyl: As close as available

Alastian_CN

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

80

ARTWORK SIZES: alastian_2_100%_art.eps

Color: Pantone 289C Vinyl: As close as available

Color: Pantone 166C Vinyl: As close as available

Marketing Communications | Hong Kong

Alastian_business_CN

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

81

ARTWORK SIZES: alastian_3_100%_art.eps

Color: Pantone 289C Vinyl: As close as available

Color: Pantone 166C Vinyl: As close as available

Marketing Communications | Hong Kong

Alastian_proposition_CN

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

82

ARTWORK SIZES: alastian_4_100%_art.eps

Color: Pantone 166C Vinyl: As close as available

Marketing Communications | Hong Kong

Alastian_cursor arrow

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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Chinaplas 2010 - Shanghai

Booth graphics & panel placement

Marketing Communications | Hong Kong

Creative Services | Frankfurt

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PANEL_5

PANEL_10

PANEL_4

PANEL_9

PANEL_15

PANEL_8 PANEL_6 PANEL_7

PANEL_14

Walls Surfaces

PANEL_1

PANEL_2

PANEL_3 Ground level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel placement

85

PANEL_15

PANEL_22

PANEL_13 PANEL_12

PANEL_21

PANEL_20 PANEL_11 PANEL_23

PANEL_16

PANEL_18

PANEL_17

PANEL_19

Walls Surfaces

Upper level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel placement

86

Alastian

Automotive

Performance

Pipe + Roofing

Walls Surfaces

At-a-glance Performance Monitor placement

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Panel placement

87

logo_3000_100%_art.eps

logo_3000_100%_art.eps

tagline_1775_100%_art.eps

tagline_1775_100%_art.eps

Elevation_Left

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

88

logo_1775_100%_art.eps

tagline_1775_100%_art.eps

Elevation_Front

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

89

logo_3000_100%_art.eps

tagline_1775_100%_art.eps

Elevation_Right

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

90

inno_485_100%_art.eps

tagline_800_100%_art.eps

logo_800_100%_art.eps

Left side

inno_485_100%_art.eps

Right side

logo_800_100%_art.eps

tagline_800_100%_art.eps

Front

Reception counter

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

91

glass_l_short_100%_art.eps

glass_l_long_100%_art.eps

Pattern is removed

glass_r_long_100%_art.eps

Blue is frosted surface

Rear view - Reception Important: • apply frosted vinyl on glass as shown from rear

• ensure vinyl applied right way (not reversed)

Marketing Communications | Hong Kong

Creative Services | Frankfurt

glass_r_short_100%_art.eps

Chinaplas 2010_Shanghai April 19-22, 2010

Reception glass

Booth graphics

92

300 500

ARTWORK SIZES:

Walls: Innovation graphic strip application Lower level only

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

inno_strip_100%_art.eps Reproduce multiple times for walls as specified

Ground Level

Booth graphics

93

logo_2200_100%_art.eps

tagline_1280_100%_art.eps

inno_strip_100%_art.eps

Upper Level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

94

tagline_1280_100%_art.eps

panel_11_100%_art.pdf

panel_12_100%_art.pdf

panel_13_100%_art.pdf

inno_strip_100%_art.eps

Upper level

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

95

panel_15_100%_art.pdf

panel_14_100%_art.pdf

Inset wall behind bar

Bar

logo_tagline_on gray_100%_art.pdf

panel_6_100%_art.pdf

Door

CafĂŠ area

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

96

panel_7_100%_art.pdf

panel_8_100%_art.pdf

panel_9_100%_art.pdf

panel_10_100%_art.pdf

Back wall (common with neighbor)

logo_tagline_on gray_100%_art.pdf

Side wall (facing side aisle)

CafĂŠ area

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth graphics

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Chinaplas 2010 - Shanghai

Booth specifications and modifications

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

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Chinaplas 2010 - Shanghai

Booth specifications and modifications

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

99

high opening - air flow Bollards

Wheelchair ramp IT terminal

IT terminal

Alastian area Reception

tables 800 x 800 Bar tables Brochure Distribution

load bearing column - review position vs. previous drawing. Minor re-position may be required

stage

Illuminated bottle case

stage

stage

stage

Pipe Floor Installation

Walls Surfaces

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Plan view

100

210

Section AA

B

Brochure Distribution

Shelves are hidden with doors

Shelves are open

A

A

Brochure Distribution

Reception

210

Reception

Internal counter 950 h

Garbage

Hole on counter - bin inside

Glass

Glass

Glass

B

Section BB

Doors

Side Elevation

IT Terminal

Walls

Brochure Distribution area requirements: • Shelves open on all 3 sides - easy access and stocking for attendant • Brace top shelf to hold paper weight without sagging • Space uprights to allow at least 30+ stacks of A4 size brochures (210 x 297)

REAR ELEVATION

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Reception area

101

Printed graphics • LyondellBasell product range

Vinyl graphics • Alastian logo • Alastian business proposition

Monitor

IT termiinal_front

FRONT ELEVATION

REAR ELEVATION

PLAN VIEW

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Alastian area

102

Elevation provided wall length factored on: Video blocks 576 x 16 + 50 trim = 9266

Lower part of video wall on other side - Create a surface break line to maintain horizontal line

Modified

Elevation_Left

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Comparison_1

103

Video blocks in dotted line area not correct - wall width must be factored on the block dimension

Elevation provided

wall length must be factored on: Video blocks 576 x 6 + 50 trim = 3506

Modified

Elevation_Front

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Comparison_2

104

Video blocks in dotted line area not correct - wall width must be factored on the block dimension

Elevation provided wall length factored on: Video blocks 576 x 16 + 50 trim = 9266

Open wall

Lower part of video wall on other side - Create a surface break line to maintain horizontal line

Modified

Elevation_Right

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Comparison_3

105

300

300 clear acrylic box - contains pellets

950

white laminate

steel floor mounting plate

300

450

600

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Bollards

106

Chinaplas 2010 - Shanghai

Multimedia Briefing

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

107

1. Logo animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

108

1. Logo animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

109

1. Logo animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

110

2. Molecule animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

111

2. Molecule animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

112

3. Pellet animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

113

LyondellBasell

3. Pellet animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

114

LyondellBasell

Commitment

3. Pellet animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

115

No. 1 Polypropylene No. 1 Polypropylene Compounding No. 3 Polyethylene No. 2 Propylene Oxide No. 1 Polyolefin Licensing No. 1 Polyolefin Catalysts

3. Pellet animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

116

No. 1 Polypropylene

Global Ranking

No. 1 Polypropylene Compounding No. 3 Polyethylene No. 2 Propylene Oxide No. 1 Polyolefin Licensing No. 1 Polyolefin Catalysts

3. Pellet animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

117

No. 1 Polypropylene

Global Ranking

No. 1 Polypropylene Compounding No. 3 Polyethylene No. 2 Propylene Oxide No. 1 Polyolefin Licensing No. 1 Polyolefin Catalysts

3. Pellet animation

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

118

4. Pellets raining

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

119

Customers use our materials for: 1. Food Packaging 2. Textiles 3. Automotive 4. Appliances 5. Film 6. Piping 7. Medical

Marketing Communications | Hong Kong

4. Pellets raining

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

120

Left to right pan

5. Plant panoramas

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

121

Movement on all images

Ken Burns

vertical pan

Ken Burns

5. Plant panoramas

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

122

Movement on all images

Ken Burns

Ken burns

Ken Burns

5. Plant panoramas

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

123

Left to right pan

5. Plant panoramas

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

124

V slow left to right pan - transition day to night

5. Plant panoramas

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

125

V slow left to right pan - transition day to night

5. Plant panoramas

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

126

Movement on all images

Vertical pan

Ken Burns

5. Plant panoramas

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

127

6. Tumbling products

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

128

6. Tumbling products

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

129

LyondellBasell

6. Tumbling products

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

130

LyondellBasell

Commitment

6. Tumbling products

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

131

Correction_1

Correction_2

Corrections

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

132

Correction_3

Corrections

Marketing Communications | Hong Kong

Creative Services | Frankfurt

Chinaplas 2010_Shanghai April 19-22, 2010

Booth LED video

133