K2010 – Düsseldorf

LyondellBasell K2010 DĂźsseldorf Photography

Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

1

K2010_Construction Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

2

K2010_Construction Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_construction.zip

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K2010 Photography

3

K2010_Happy Hour Event Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

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K2010_Happy Hour Event Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_happyhour.zip

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K2010_People Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

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K2010_People Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

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K2010_People Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_people.zip

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8

K2010_People Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_happyhour.zip

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9

K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

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K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

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K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

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K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010

K2010 Photography

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K2010_Stand_1 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip

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K2010_Stand_2 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip

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K2010_Stand_3 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip

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16

K2010_Stand_4 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip

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K2010_Stand_4 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip

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18

LyondellBasell K2010 DĂźsseldorf Stand branding and graphics

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Stand Graphics

19

7500

6 500

3

2

1500

5825

=

9

12

15

19

22

25

29

8

11

14

18

21

24

28

17

20

5

10 1

=

4

13

16

23

26

27

7

LB_04_lounge_50%_art.eps

LB_02_back wall_100%_art.eps

LB_03_back wall_100%_art.eps

LB_01_back wall_50%_art.eps

Graphic alignment

6

3

9

12

15

19

22

25

29

8

11

14

18

21

24

28

17

20

5

10 1

2

4

13

16

23

26

27

7

CAFÉ LEVEL Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

Rear wall

K2010 Stand Graphics

20

Pantone 2925C

Pantone 151C

Pantone 376C

Pantone 116C

Pantone 239C

Brilliant white

Dark Oak wood surface

Cool Gray 9 0/0/0/50

Note: tests should be made to ensure: • Cool Gray 9 (metallic) has enough contrast against Dark Oak wood surface • Specified colours are readable against Cool Gray 9 and Dark Oak

CAFÉ LEVEL Artwork: LB_01_back wall_50%_art.eps

Material: Profile cut vinyl

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Rear wall - global map_COLOURS

K2010 Stand Graphics

21

4840

2053

Note: 1. Door, bar and dark background are included in artwork for position and readability - but should be removed 2. Please remove invisible paths in land masses to avoid extra profile cuts

Door 950

3790

7490 CAFÉ LEVEL Artwork: LB_01_back wall_50%_art.eps (output @200%)

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Material: Profile cut vinyl

Rear wall - global map

K2010 Stand Graphics

22

=

1500

=

LB_04_lounge_50%_art.eps Material: Profile cut vinyl

500 LB_02_back wall_100%_art.eps Material: 3D Brushed metal look - height 20% of character width - metal surface to be selected

aligned with wall arch

Bar Door Pantone 151C

Pantone 2925C

Dark Oak wood surface

LB_03_back wall_100%_art.eps Material: Profile cut vinyl

Artwork: LB_02_back wall_100%_art.eps / LB_03_back wall_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

CAFÉ LEVEL Rear wall - logo and tagline

K2010 Stand Graphics

23

7500

500 floor

Cool Gray 9 0/0/0/50

Dark Oak wood surface

LB_04_lounge_50%_art.eps Material: Profile cut vinyl

Artwork: LB_04_lounge_50%_art.eps (output @200%) Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

UPPER LEVEL Color: Pantone 151C

Rear wall_lounge - innovation graphic

K2010 Stand Graphics

24

1535 LB_08_right rear_1_100%_art.eps

225

Material: 3D painted - 20% approx. height of letter width

LB_08_right rear_2_100%_art.eps Material: Profile cut vinyl

2320_align as shown

Artwork: LB_08_right rear_1_100%_art.eps / LB_08_right rear_2_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

FLOOR LEVEL Rear side wall - right

K2010 Stand Graphics

25

2500

1800

=

Banner

LB_10_logo 1800_100%_art.eps 2500

Material: 3D painted - 20% approx. height of letter width

=

LB_11_tagline 1800_100%_art.eps Material: Profile cut vinyl

2320 Same base height as right hand logo

Artwork: LB_10_logo 1800_100%_art.eps / LB_11_tagline 1800_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

FLOOR LEVEL Rear side wall - left

K2010 Stand Graphics

26

LB_10_logo 1800_100%_art.eps

Material: 3D painted - 20% approx. height of letter width

LB_12_meeting_1_100%_art.eps

centre

centre

2800

2000

Outer_side meeting_right

Outer_side meeting_left

LB_14_meeting_3_100%_art.eps

LB_13_meeting_2_100%_art.eps

Artwork: LB_10_logo 1800_100%_art.eps / LB_13_meeting_3_100%_art.eps / LB_14_meeting_3_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

Material: Profile cut vinyl

FLOOR LEVEL Meeting walls (outer) - right side | left side K2010 Stand Graphics

27

1000

1000

1000

1000

1000

1000

1000

1000

1000

printer

office kitchen

1 000

1 8mm sp aa n wi t in U -p ro fi el

h aak wan d EHV

crew/storage technical room

crew/storage

printer

office

worktop 4 50

worktop

1000

lyondellbasell logo on wall

worktop

mirror

1 8mm sp aa n wi t in U -p ro fi el

h aak wan d EHV

kitchen

1000

2x shelves 300mm

worktop

technical room

1000

lyondellbasell logo on wall

2x shelves 300mm

4 50

1000

1 000

1000

2x shelves 300mm

4 50

1000

4 50

1000 1000

1 000

1000 1000

4 50

1000 1000

4 50

2x shelves 300mm

first floor

first floor

bar

600+

A

global supply

500

door w/window

blue

screen

screen

meeting 4

700

meeting 5

700

blue

door w/window

blue

screen

blue

global supplyinnovation

screen

700

Dyna scan

500

meeting 5

6D24

innovation customer needs

meeting 4

6D24

meeting 3

700

meeting 2

Dyna scan

sustainable solutions

A

A

floor 2 first 1:100

plan 1 ground 1:100

Color: Pantone 2925C A Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123

floor 2 first 1:100

NPC

N Sabic

sustainable solutions

500

door w/window

door w/window

blue

blue

blue

meeting 1

screen

700

meeting 3

700

screen

meeting 2

500

door w/window

door w/window

blue

blue screen

screen

meeting 1

door w/window

screen

door w/window

door w/window blue

door w/window

screen

0

bar

bar

bar

700

1000

A

1 000

1000

1 000

1000

A

A

mirror

1000

700

0

A

banner

banner

Lyondell Basell

banner

Lyon

1500 Reliance

3 elevation 1:100

elevation 4 left 1:100

elevation 4 left 1:100

Rel

Artwork: LB_15_meeting_4_100%_art.eps Material: Profilesituation cut vinyl hall 6

5

1:500

h 5 situation 1:500

DOOR MARKINGS Floor and Upper level Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Stand Graphics

28

KLANT: / CLIENT:

ORDER:KLANT: / ORDER: / CLIENT:

Lyondell Basell

113474 Lyondell Basell

OPEN: / OPEN:

HAL: / HALL: OPEN: / OPEN:

STAND: / STAND:

27-10-2010

6

D24

27-10-2010

18mm Wodego U1711 MP Lavender blauw 18mm Wodego U1711 MP Lavender blue

A-A 3 section schaal 1:10

1040

4 ss

B

Right short aisle aisle Face B

center in panel

300

C

A C

Face C

250

A

A

A

Face A Long aisle

B

528

view 5 plan schaal 1:10

Face A / Face C

LB_05_reception_100%_art.eps

B A E

D

FaceB D

LB_07_reception_100%_art.eps

1040

1040

center in panel

center in panel

300

Face B

LB_05_reception_100%_art.eps

LB_06_reception_100%_art.eps

FLOOR LEVEL Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

Material: Profile cut vinyl

Reception counter - logo and tagline

K2010 Stand Graphics

29

6 fs

18mm Wodego U1711 MP Lavender blauw 18mm Wodego U1711 MP Lavender blue

A-A 3 section schaal 1:10

4 ss

B

Right short aisle aisle Face B

C

A C

Face C

A

A

A

Face A Long aisle

B

B A E

D

view 5 plan schaal 1:10

FaceB D

1040 center in panel

300

250

528

LB_05_reception_100%_art.eps

Face D

LB_07_reception_100%_art.eps

FLOOR LEVEL Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

Material: Profile cut vinyl

Reception counter - logo and tagline

K2010 Stand Graphics

30

6 fs

A

A 1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

crew/storage

printer

office

1 000

kitchen

mirror

1 8mm sp aa n wi t in U -p ro fi el

worktop 4 50

h aak wan d EHV

worktop

technical room

1000

lyondellbasell logo on wall

2x shelves 300mm

4 50

1000

1 000

1000

2x shelves 300mm first floor

bar bar

600+

customer needs

innovation

meeting 5

700

blue

blue

screen

screen

700

meeting 4

6D24

meeting 3

700

meeting 2

Dyna scan

banner (p.8)

500

door w/window

door w/window

blue

blue screen

screen

700

meeting 1

500

door w/window

door w/window blue

door w/window

screen

0

global supply

sustainable solutions

A

LB_20_rear_café_5_100%_art.eps

LB_21_rear_café_6_100%_art.eps

A

floor 2 first 1:100

plan 1 ground 1:100 540

540

540

540

banner (p.8)

banner

banner

3 elevation 1:100

elevation 4 left 1:100

LB_18_rear_café_3_100%_art.eps LB_16_rear_café_1_100%_art.eps

LB_19_rear_café_4_100%_art.eps

LB_17_rear_café_2_100%_art.eps

CAFÉ WALL REAR Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123

Color: Pantone 151C

Color: Pantone Cool Grey 3

White rear wall KLANT: / CLIENT:

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Stand Graphics

31

Lyondell Bas OPEN: / OPEN:

27-10-2010

PLAATS: / PLACE:

Düsseldorf

540 wide

540 wide

note: all layouts are different

LB_16 rear_café_1_100%_art.eps

profile cut vinyl

note: all layouts are different

LB_17 rear_café_2_100%_art.eps

Requ’d: 1

profile cut vinyl

Requ’d: 1

note: all layouts are different

LB_18 rear_café_3_100%_art.eps

profile cut vinyl

note: all layouts are different

profile cut vinyl

LB_19 rear_café_4_100%_art.eps

Requ’d: 1

Requ’d: 1

LB_21 rear_café_6_100%_art.eps LB_20 rear_café_5_100%_art.eps

profile cut vinyl

profile cut vinyl

Requ’d: 6 (2 for rear café wall + 4 extras)

Requ’d: 6 (2 for rear café wall + 4 extras)

CAFÉ WALL REAR Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

Color: Pantone Cool Grey 3

White rear wall

K2010 Stand Graphics

32

blue

meeting 2

screen

blue

blue screen

meeting 1

screen

700

door w/window

door w/window

meeting 3

700

door w/window

Dyna scan

Customer Focus

Sustainable Solutions

Innovation

Global Presence

1750

2750

2750

2750

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

DISPLAY ISLANDS LB_22_island_1_cus_100%_art.eps 2 requ’d.

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

LB_23_island_2_sus_100%_art.eps 3 requ’d: (1 extra)

Customer Focus | Sustainable Solutions

K2010 Stand Graphics

33

blue

meeting 2

screen

blue

blue screen

meeting 1

screen

700

door w/window

door w/window

meeting 3

700

door w/window

Dyna scan

Customer Focus

Sustainable Solutions

Innovation

Global Presence

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

DISPLAY ISLANDS LB_24_island_3_inn_100%_art.eps 2 requ’d.

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

LB_25_island_4_glo_100%_art.eps 3 requ’d: (1 extra)

Innovation | Global Presence

K2010 Stand Graphics

34

LyondellBasell K2010 DĂźsseldorf Panel and fabric graphics

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Panel Graphics

35

Plan view banner

Left side view banner

Front view banner

Right side view banner

projection screen

LB_banner_left_25%_art.pdf

LB_banner_right_25%_art.pdf

Output at 400%

Output at 400%

TRUSS SUSPENSION Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

Materials: • Translucent white fabric as discussed

• white screen fabic

3-sided banner

K2010 Panel Graphics

36

Sewed connection with white screen material

15793

2500

LB_banner_left_25%_art.pdf

radius_90°

Sewed connection with white screen material

Output at 400%

LB_banner_right_25%_art.pdf

radius_90°

Output at 400%

TRUSS SUSPENSION Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Color: Pantone 151C

Materials: • Translucent white fabric as discussed

• white screen fabic

3-sided banner

K2010 Panel Graphics

37

12409

2100

LB_lamp_25%_art.pdf Output at 400%

RECEPTION Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film

Dark Gray 100-706

Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film

Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Materials: • Translucent white fabric as discussed

Circular light shade (shown flat)

K2010 Panel Graphics

38

1 1

2

2

3

Room_3 LB_panel_3_1_100%_art.jpg LB_panel_3_2_100%_art.jpg LB_panel_3_3_100%_art.jpg

3 1

Room_2 LB_panel_2_1_100%_art.jpg LB_panel_2_2_100%_art.jpg LB_panel_2_3_100%_art.jpg

2

3

Room_1 LB_panel_1_1_100%_art.jpg LB_panel_1_2_100%_art.jpg LB_panel_1_3_100%_art.jpg

MEETING ROOMS LOWER Prints - laminated in satin surface laminate / mounted on white board

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Inner walls opposite doors

K2010 Panel Graphics

39

1

2

3 1

Room_5 LB_panel_5_1_100%_art.jpg LB_panel_5_2_100%_art.jpg LB_panel_5_3_100%_art.jpg

2

3

Room_4 LB_panel_4_1_100%_art.jpg LB_panel_4_2_100%_art.jpg LB_panel_4_3_100%_art.jpg

MEETING ROOMS UPPER Prints - laminated in satin surface laminate / mounted on white board

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Inner walls opposite doors

K2010 Panel Graphics

40

A

A 1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

crew/storage

printer

office

1 000

kitchen

mirror

1 8mm sp aa n wi t in U -p ro fi el

worktop 4 50

h aak wan d EHV

worktop

technical room

8000

1000

lyondellbasell logo on wall

2x shelves 300mm

4 50

1000

1 000

1000

banner

2x shelves 300mm first floor

bar bar

600+ 500

meeting 5

700

blue

2000

blue

screen

meeting 4

screen

700

meeting 3

700

meeting 2

door w/window

door w/window

blue

blue screen

screen

700

meeting 1

500

door w/window

door w/window blue

door w/window

screen

0

6D24

600 Dyna scan

customer needs

innovation

global supply

wall elevation

sustainable solutions

A

A

floor 2 first 1:100

plan 1 ground 1:100

The Amazing Polymer Chemistry of LyondellBasell Adflex Very soft, flexible polyolefins based on proprietary Catalloy process

Histif High molecular weight HDPE with high stiffness properties

Lucalen Ethylene/acrylic acid/acrylate copolymer used in film and steel pipe coating

Adstif High crystallinity polypropylene with very high stiffness

Hostacom Glass fiber-reinforced, mineral-filled and unfilled colored grades used in electrical appliances, automotive interiors and under-the-hood applications

Lupolen LDPE, MDPE and HDPE used in applications including film, blow molding, steel pipe coating, pipe and injection molding

Adsyl Low seal initiation temperature resins based on proprietary Catalloy process ClyreII PP resins with outstanding transparency and impact strength Hifax Grades with outstanding impact performance used in customer industrial and exterior automotive applications, and wire & cable; grades with flame-retardant properties

banner

Hostalen HDPE grades used in applications such as film, blow molding, pipe, injection molding, tape, monofilaments and fiber Hostalen PP PP resin used to produce customer applications such as pipe, specialty injection molded products and sheet

Microthene PE powders used in standard and specialty applications

Petrothene LDPE resins used in clarity film

Sold in North America only

Plexar LDPE adhesive resins used in composite pipe applications Polybutene-1 Resins used in easy-open packaging, film modification, hot melt, polyolefin modification and pipe PB-1 pipe systems are marketed as Akoalit or Akoafloor PB-1 is not being sold in pipe applications intended for use in North America

Moplen Homopolymer, random and impact copolymer PP grades based on Ziegler-Natta catalysts used in a variety of packaging and consumer products applications

Pro-fax Ultra High-performance PP resins

Pro-fax Homopolymer, random and impact copolymer grades based on Ziegler-Natta catalyst

Purell Specialty PP and PE grades used in medical and pharmaceutical applications Softell Exceptionally soft, flexible, soft-touch resins based on proprietary Catalloy process Ultrathene & Aquathene PE grades and compounds used in wire & cable insulation and jacketing

Fueling the power to win with performance products – ask us about: AUTOMOTIVE & BATTERIES

BUILDING & CONSTRUCTION

No-paint automotive components Hifax (Hifax TRC 134P) New Hifax TRC 134P MIC metallic PP grade offers optimum aesthetics while eliminating paint requirements

Innovative rainwater management sewage and drainage systems Hostalen (Hostalen PP N2122) Obtain durability and easy installation with Hostalen PP N2122

New hybrid and electric battery systems Hostacom & Moplen Hostacom and Moplen resins deliver strength and processability

HEALTHCARE

Interiors with unique features Softell Softell PP offers soft-touch performance and unique aesthetics

Wide range of best-in-class mechanical properties Hostalen Expanding the boundaries of LDPE with Purell 3420F MULTI-APPLICATION COMPATIBILITY

Sold in North America - Moplen is the equivalent in Europe, Asia-Pacific and International

Sold in Europe, Asia-Pacific and International. Profax is the equivalent in North America

www.lyondellbasell.com

Light-weight, all-PP body panels Hifax (Hifax TRC 280X) Hifax advanced PP materials used in roof spoilers and tailgate outer panels

Spherizone technology for high quality, high performance PP Balanced mechanical properties of specialty PP grades enables intermaterial replacement

Industry-defining HDPE technology Hostalen Hostalen Advanced Cascade Process products surpass standard bimodal HDPE performance with enhanced properties PACKAGING Expanded stretch blow molding properties Hostalen ACP New Hostalen Advanced Cascade Process grades outperform industry standards PP for rigid packaging Increased flowability and high impact strength lead to material savings in thin-walled packaging

banner

Meat packaging with environmental benefits Moplen Improving life cycle performance with Moplen resins

Caps and closures with a twist Hostalen ACP New Hostalen Advanced Cascade Process PE grades offer downgauging potential, design flexibility and optimum organoleptics for today’s products PIPE Surface heating and cooling pipe Akoafloor Enhance performance with Akoafloor polybutene-1 PB-1 is not being sold in pipe applications intended for use in North America

Easy, more cost-effective end use in soil and waste pipe applications Combination of enhanced pipe material with modern installation techniques leads to cost reductions on an elevated reliability level.

ROOFING TPO roofing offers benefits to architects, builders and end-users Hifax & Softell Flexible TPO single-ply roofing membranes offer energy-savings, long-term reliability and efficient installation and handling

NPC

Full-system pipe coating supplier Lucalen Featuring Lucalen adhesive resin used in three-layer anticorrosion coating applications

Lyondell B www.lyondellbasell.com

Adflex, Adstif, Adsyl, Akoafloor, Akoalit, Aquathene, Catalloy, Clyrell, Hifax, Histif, Hostacom, Hostalen, Lucalen, Lupolen, Microthene, Moplen, Petrothene, Plexar, Pro-fax, Purell, Softell and Ultrathene are trademarks owned or used by LyondellBasell group companies.

Akoafloor, Akoalit, Clyrell, Hifax, Hostacom, Hostalen, Lucalen, Lupolen, Microthene, Moplen, Plexar, Pro-fax, Purell, Softell and Ultrathene are trademarks registered in the U.S. Patent and Trademark Office.

Reliance

3 elevation 1:100

LB_panel_6_50%_art.pdf (output @ 200%) Print on white fabric - stretched onto wall-mounted aluminum frame Finished size: 8000 x 2000mm Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

hall 6 5 situation 1:500

elevation 4 left 1:100

PRODUCT WALL Outer wall of meeting rooms

K2010 Panel Graphics

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Lyondell Basell OPEN: / OPEN:

27-10-2010

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2

1

MEETING ROOMS LOWER LB_panel_7_100%_art.jpg

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Prints - laminated in satin surface laminate / mounted on white board

Outer wall

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MEETING ROOMS UPPER Prints - laminated in satin surface laminate / mounted on white board

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Outer wall

K2010 Panel Graphics

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Invest in a clear future

Invest in a clear future

Customer Focus

Customer Focus

Copolymers with clarity

Fueling success in PFTs

Clyrell PP2240

Lupolen resins

More than 40 years of industry experience and expertise in plastic fuel tanks

Combines performance of random copolymers such a thermal resistance, excellent transparency and high impact resistance

Extends use of polypropylene in rigid packaging

Strength and transparency in thermoforming Clyrell RC2142

Transparent grade to address growing customer needs for more demanding performance in impact resistance at room and fridge temperature

More than just thin for TWIM Moplen EP548U Very good impact/rigidity balance and easy demolding. Meets food contact requirements

Go beyond the traditional with new LDPE in pharma Purell PE3420F Expands boundaries of incumbent LDPE properties. Wide range of best-in-class mechanical properties

Very high sterilization temperature resistance and significant wall- thickness reduction potential compared to standard products, offering cost-saving capabilities in blow-fill-seal (BFS) applications

Performance and quality producers demand for today’s innovative designs

printed panel

Delivering performance and cost benefits in heating and cooling pipe Akoafloor PB-1 resins Surface heating and cooling systems used in household and commercial buildings

Attractive performance/cost ratio and good temperature and pressure resistance, with flexural modulus down to 350MPa

Distinct advantages for architects, pipe system manufacturers and installers

glass

Seal-peel that helps both producer and end-user Toppyl PB-1 resins Manufacturers benefit from a sealant film with reliable and reproducible peel strength Easy-open technology provides consumers with safe and easy access to the product

LB_panel_9_1_100%_art.pdf

LB_panel_9_2_100%_art.pdf

PRODUCT ISLAND_Customer Focus Prints - mounted directly to the glass panel on each product Isalnd per above

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Glass mounted panels

K2010 Panel Graphics

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blue

meeting 2

screen

blue

blue screen

meeting 1

screen

700

door w/window

door w/window

meeting 3

700

door w/window

Invest in a clear future

Invest in a clear future

Invest in a clear future

Customer Focus

Customer Focus

Customer Focus

Clarity | Aesthetics

Clarity | Aesthetics

Clarity | Aesthetics

Invest in a clear future Dyna scan

Customer Focus Customer Focus

Sustainable Solutions

Innovation

Global Presence

Clarity | Aesthetics

Window options

Facing panel_3 blades_both sides LB_panel_17_100%_art.pdf

PRODUCT ISLAND_Customer Focus 2000 x 600mm

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Panel Graphics

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Caring for future generations

Caring for future generations

Sustainable Solutions

Sustainable Solutions

Enhancing surface heating and cooling performance

Expanding the boundaries of LDPE

Akoafloor PB-1

Purell 3420F

The high density and melt strength of Purell PE3420F resins offer potential wall thickness reduction

With an attractive performance/ cost ratio, good temperature and pressure resistance and an out- standing flexural modulus down to 350MPa, Akoafloor resins offer benefits to architects, pipe system manufacturers and installers

Delivering fresh water supply around the world

Regional water scarcity concerns are addressed with a broad portfolio of polyolefins used in piping systems.

A major benefit is sustainable and reliable water management solutions for generations to come

Innovative rainwater management benefits Hostalen resins

Hostalen PP N2122 is a new, natural PP copolymer with exceptional property balance used in injection- molded rainwater regulating devices for channel drainage and total sewer systems

Single-ply roofing offers environmental benefits Hifax & Softell TPO resins

Hifax and Softell TPO resins used for roofing offer substantial energy savings, light weight, ease of installation and long-term reliability

Improved PP aesthetics and recycling potential Softell PP resins

Unique surface properties allowing interior parts with exceptional surface aesthetics and soft-touch qualities without painting

Recycling potential of components is improved with no paint added

New powertrain batteries

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Hostacom and Moplen resins

LyondellBasell’s Hostacom and Moplen play an important role in the development of new batteries for hybrids and electric vehicles

Improving life cycle of meat packaging Moplen PP resins The new meat tray design achieved: A 23% reduction in CO2 emissions, Equal to: 305 households annually A 71% reduction in water usage Equal to: 156 Olympic-size pools filled with fresh water

glass

Comparisons vs. competitive plastics

New metallic MIC PP grade eliminates painting Hifax TRC 134P

Bumper trim components including lateral bars and upper and lower grills produced using Hifax TRC 134P AluMatt molded-in-color (MIC) resins do not require additional painting

Significant weight-savings with all-PP body panels Hifax TRC 280X

Advanced PP materials are replacing steel and engineering plastics in body panels such as roof spoilers and tailgate outer panels delivering cost and weight savings of 30%

Reduced weight translates into greater fuel economy and lower CO2 emissions

LB_panel_10_1_100%_art.pdf

LB_panel_10_2_100%_art.pdf

PRODUCT ISLAND_Sustainable Solutions Prints - mounted directly to the glass panel on each product Isalnd per above

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Glass mounted panels

K2010 Panel Graphics

46

LB_panel_13_2_100%_art.pdf

LB_panel_13_5_100%_art.pdf

CONTINGENCY

LB_panel_13_7_100%_art.pdf

LB_panel_13_8_100%_art.pdf

LB_panel_13_6_100%_art.pdf

Sample Cube

Sample Cube

LB_panel_13_3_100%_art.pdf

LB_panel_13_4_100%_art.pdf

LB_panel_13_1_100%_art.pdf

1. Roofing PRODUCT ISLAND_Sustainable Solutions

Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Insert panels_40cm x 40cm

K2010 Panel Graphics

47

LB_panel_14_1_100%_art.pdf

Sample Cube

LB_panel_14_2_100%_art.pdf

CONTINGENCY

Sample Cube

LB_panel_14_5_100%_art.pdf

LB_panel_14_4_100%_art.pdf

Sample Cube

LB_panel_14_6_100%_art.pdf

Sample Cube

Sample Cube

LB_panel_14_7_100%_art.pdf

LB_panel_14_3_100%_art.pdf

2. Pipe PRODUCT ISLAND_Sustainable Solutions

Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Insert panels_40cm x 40cm

K2010 Panel Graphics

48

LB_panel_15_5_100%_art.pdf

LB_panel_15_2_100%_art.pdf

Sample Cube

Sample Cube

LB_panel_15_1_100%_art.pdf

LB_panel_15_4_100%_art.pdf

Sample Cube

Sample Cube

LB_panel_15_3_100%_art.pdf

3. Healthcare PRODUCT ISLAND_Sustainable Solutions

Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Insert panels_40cm x 40cm

K2010 Panel Graphics

49

LB_panel_16_1_100%_art.pdf

Sample Cube Door panel

LB_panel_16_4_100%_art.pdf

Sample Cube Battery

LB_panel_16_2_100%_art.pdf

LB_panel_16_3_100%_art.pdf

4. Automotive & Batteries PRODUCT ISLAND_Sustainable Solutions

Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Insert panels_40cm x 40cm

K2010 Panel Graphics

50

Stretching the boundaries

Stretching the boundaries

Innovation

Innovation

Specialty blown film that takes the stress

Leading gloss and aesthetics

Adflex 7492 XCP

Optimum gloss characteristics with outstanding translucency

Highly modified PP grade produced using proprietary Catalloy process

High rubber content with optimum resistance to impact, puncture and tear propagation. Haze value of 13% in 50 μm thick film

Three-layer, all-polyolefin SBM bottle Adflex Q300F New design supports relaunch of baby shower gel in Europe

Clyrell EC340Q

Good stress-whitening and break resistance at low temperatures Low shrinkage and warpage, with good scratch resistance compared with standard PP

printed panel

Potential applications – food packaging and consumer products

Breaking the rules with new generation block copolymer Moplen EP2259

Three different PP/PE layers, with PP outer layer produced using Adflex Q300F

New standard in TWIM containers, offering high fluidity combined with high impact and rigidity

Soft-touch surface that redefines product branding

Excellent impact behavior at low temperatures Low odor and taste performance

Textiles with a twist

Meets food-contact requirements

Hostalen ACP 7740 F2

Next-generation multimodal HDPE with medium and narrow molecular weight distribution used in tape applications

Very good processability and bubble stability during blown film extrusion Optimum stretchability and good mechanical properties

Topping steel with strength and speed Moplen EP240T Replaced steel in chassis of high- pressure, hot-water industrial cleaners

Unique balance of advanced mechanical properties - high flowability, impact strength and chemical resistance

glass

Thin is in for blown film Lupolen GX 4081

Very good balance of mechanical properties – stiffness and toughness, with double-digit downgauging potential for flexible packaging

Beyond standard blow molding Hostalen ACP 5231 D New HDPE with optimized density and tailor-made stiffness

Very high environmental stress- cracking resistance (ESCR) and smooth processability required for personal care and detergent bottles

LB_panel_11_1_100%_art.pdf

LB_panel_11_2_100%_art.pdf

PRODUCT ISLAND_Innovation Prints - mounted directly to the glass panel on each product Isalnd per above

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Glass mounted panels

K2010 Panel Graphics

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Truly global supply and services

Truly global supply and services

Global Presence

Global Presence

Expanding reach through joint ventures

Supplier of choice in caps and closures

10 manufacturing JVs 9 outside of Europe and the USA – regions with cost-advantaged raw materials or high growth rates

Saudi Arabia

Poland

Thailand

3 JVs in Al-Jubail, Saudi Arabia: • Saudi Polyolefins Company • Saudi Ethylene and Polyethylene Company • Al-Waha Petrochemical Company

Mexico

Japan

Korea

Australia | Malaysia

LyondellBasell delivers: • global marketing know-how • leading manufacturing processes • cost-advantaged feedstock

Saudi Arabia

Japan

Brindisi, Italy Upgraded process design and capacity expansion will include the use of additional co-monomers such as Hexene to manufacture products with the properties required by pipe, sophisticated film and healthcare applications

Scheduled for completion in 2012

Around the world with pipe innovations Hostalen and Lupolen

With established brands such as Hostalen and Lupolen as well as a global manufacturing and sales network, LyondellBasell offers a highly competitive portfolio of products for pipe

New Hostalen PP homopolymer South Korea

printed panel

Reliable supply capabilities with back-up plant solutions and grades approved by global brand owners

Saudi Arabia

Extending performance of Spherizone PP plant

LyondellBasell manufactures resins with an outstanding balance of flowability, environmental stress cracking resistance (ESCR), density and organoleptic properties required for caps, closures and collapsible tube shoulders

LyondellBasell JV PolyMirae has announced the commercial launch of Hostalen PP H2150, a polypropylene homopolymer (PP-H) intended for use in customer industrial sheet applications

Going global with PP white top coat Moplen Coat EP/60 Bianco

Originally produced exclusively in Europe, the polypropylene white top coat material marketed under the trade name Moplen Coat EP/60 Bianco is now manufactured at four plants located in key global regions

Production in Spain will primarily address the needs of projects in Europe and the Middle East

glass

Assets in Brazil, the United States and Malaysia will serve the needs of projects in Latin America, North America and Asia-Pacific respectively

New Hostalen ACP HDPE Plant Münchsmünster, Germany

Enhances LyondellBasell’s flexibility in supplying advanced HDPE grades to customers in Europe and the Middle East

Hostalen ACP technology surpasses standard bimodal HDPE performance: • advanced toughness/stiffness balance • superior impact resistance • high stress crack resistance • good organoleptics • good processing advantages

Offers a regional Asian supply source for customers

LB_panel_12_1_100%_art.pdf

LB_panel_12_2_100%_art.pdf

PRODUCT ISLAND_Global Presence Prints - mounted directly to the glass panel on each product Isalnd per above

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

Glass mounted panels

K2010 Panel Graphics

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LyondellBasell K2010 DĂźsseldorf Multimedia flat panel style

Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Opening screen_Logo animation Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Pellet cascade_tagline (lead-in to subjects) Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Frutiger 55 - Pantone 2925

Frutiger 55 + 56 - Pantone 2925

Frutiger 45 - Pantone 281

Customer Focus_1

Copolymers with clarity – Clyrell PP2240

Subject statement + product Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Frutiger 55 - Pantone 2925

Frutiger 45 + 46 - Pantone 281

Clyrell PP2240 • Extends use of polypropylene in rigid packaging • Performance benefits - thermal resistance - excellent transparency - high impact resistance

Subject bullets + image option 1 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Pellet cascade_subject change (fast) Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Customer Focus_5

Delivering performance and cost benefits in heating and cooling pipe – Akoafloor PB-1 resins Subject statement + product (worst case) Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Akoafloor PB-1 resins • Surface heating and cooling systems • Good performance/cost • Advantages for architects, manufacturers and installers

Subject bullets + image option 1 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Akoafloor PB-1 resins

No bullets + image option 2 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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Akoafloor PB-1 resins

No bullets + image option 3 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

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Akoafloor PB-1 resins • Surface heating and cooling systems

• Advantages for architects, manufacturers and installers

• Good performance/cost

Subject bullets + image option 4 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010

K2010 Multimedia Layouts

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