W H ERE SUFFOLK BUSINESS E S C O N N E C T
www.watercoolermag.co.uk
FREE
SUMMER 2010
Why advertise in Watercooler? Watercooler is a local magazine Those reading your advert have a business here in Suffolk and they want to use as many local suppliers as possible! More local customers saves you time, travel and expenses as well as helping you increase your profile and enhance your reputation.
Our focus is wider than other business magazines We embrace humour in our magazine, why should a business magazine be dull? We spend around 2000 hours a year at work and it’s important to love what you do. We include advice on different issues provided by business experts and those that have ‘been through it’.
We give you room to shine We offer a range of advertising options including paid editorials which give you room to show your expertise, and business profiles where you can talk about why you love what you do or just share your story … great if you’ve just won an award or have an unusual business! Of course we recognise that being seen consistently by your potential customer base is vital so we also offer a variety of spaces for adverts.
A little bit of competition is healthy, but a lot is not We limit the amount of advertisers for each profession; after all no-one wants to read the phone book and you don’t want your advert to be lost among 100s of others!
Watercooler is an innovative and indispensable partner We’ve designed Watercooler to contain bite size articles allowing readers to dip in when they have a spare few minutes. We also include a useful guide to business events and networking in the area, encouraging readers to refer to it frequently It’s made to be carried around; it can easily slip into a laptop bag, briefcase or handbag and has a quality weight cover to keep it looking good. All this means your advert or column will be seen over and over again, building trust in your brand. But more than this Watercooler is the first magazine we can find that has been transformed into a free iPhone App – joining the likes of The Independent, The Times and The Guardian. Our App is designed to incorporate adverts so that readers must flick through them as they would a real page, however the flick rate is quick enough to keep them downloading the App. Perfect for those early adopters we all want to reach!
And the best reason to choose us? Our rates are affordable, we want to grow your business not bankrupt it so we keep our prices low but our value high.
Rate card Advert size
¼ page: ⅓ page: ½ page: ⅔ page: Full page: Inside front/back cover: Back cover: Double page spread:
1 issue £125 £185 £245 £370 £475 £795 £895 £935
4 issues
£425* per year £629* per year £833* per year £1258* per year £1615* per year £2703* per year £3043* per year £3179* per year
(£106.25 per issue) (£157.25 per issue) (£208.25 per issue) (£314.50 per issue) (£403.75 per issue) (£675.75 per issue) (£760.75 per issue) (£794.75 per issue)
All adverts booked to appear in four or more issues include free advert design.
* 15% discount for booking 4 or more insertions
Share your expertise
Want even more publicity?
Editorial
Features
An editorial feature enables you to share your expertise, passing on vital information and building trust in your brand. ¼ page: ⅓ page: ½ page: ⅔ page: One page: Two pages:
£145 £205 £285 £410 £565 £1100
Our profile packages are your chance to tell our readers about your business. ⅔ page: One page: Two pages: Three pages: Three pages premium*:
£425 £585 £1120 £1695 £2275
* includes your photograph on the front cover
To grab one of these great deals call now on 01394 412160 / 07840 799630 or email sales@watercoolermag.co.uk
Advert Dimensions ¼ page: 91mm wide x 91mm high ⅓ page: 185mm wide x 91mm high ½ page horizontal: 185mm wide x 91mm high ½ page vertical: 91mm wide x 185mm high ⅔ page: 185mm wide x 122mm high Full page: 185mm wide x 185mm high Inside/back cover: 216mm wide x 216mm high (type area 185mm x 185mm) Double page: 426mm wide x 216mm high (type area 395mm x 185mm) Please note that we cannot guarantee that these will be the actual dimensions of the adverts that appear in the final printed magazine.
Advert design prices ¼ page advert: £45 ⅓ page advert: £50 ½ and ⅔ page advert: £60
Full page advert: £75 Double page: £85
Advertising order form Please tick to select your requirements
WHAT Advert
O Double page spread O Outside back cover O Inside front cover O Inside back cover O Full page O ⅔ page O ½ page O Horizontal O Vertical O ⅓ page O ¼ page
WHEN Editorial
Feature
O ¼ page O ⅓ page O ½ page O ⅔ page O One page O Two pages
O ⅔ page O One page O Two pages O Three pages O Three pages premium
O Summer 2010 O Autumn 2010 O Winter 2010 O Spring 2011 O Summer 2011 O Autumn 2011 O Winter 2011 O Spring 2012 O Summer 2012 O Autumn 2012 O Winter 2012
Extras 15% discount for booking adverts in four or more issues All adverts booked to appear in four or more issues include free advert design.
Total amount due £ Contact Name: Order number (if applicable): Company name: Address for invoice:
Telephone: Signed:
Email: Date:
O Advert design