Community Profile 2015
Just 30 minutes south of Calgary, Alberta, Canada
highriver.ca
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Linda O’Neill, Broker 403-601-3615
A Routes Media Special Publication www.routesmedia.ca
Jim Ross Associate Broker 403-540-6873
Bill Fowler Associate Broker 403-908-0200
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Karen Fraser 403-601-0357
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Craig Schmuland 403-601-4312
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Darryl McDonald 403-601-6677 Sundi Clark 403-908-0200
PROUDLY SERVING YOU SINCE 1988
CO N T E N T S CONTRIBUTORS
Joan Botkin Jodi Dawson Sharon Deschaine-Syverson Dayna Dickens Pat Fream Claire Halpin Kevin Tetzlaff Sandra Wiebe
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MAYOR'S MESSAGE
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BUSINESS & TOURISM
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STATISTICS
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CHAMBER OF COMMERCE
10 DESTINATION DOWNTOWN 12 COMMUNITY CONNECTEDNESS This guide is a publication of the Town of High River 14 FLOOD MITIGATION Business and Tourism Development Office. 16 HEALTH AND WELLNESS The Town of High River and Routes Media Inc. endeavour to ensure information is as accurate as 18 MEDICAL SERVICES possible and are not responsible for any errors or omissions. 20 MULTICULTURALISM For permission to reprint articles, excerpts or photographs, contact Routes Media Inc. 22 POST-SECONDARY OPTIONS 24 TOURISM BRANDING Publisher Routes Media Inc. 26 YOUR NEW HOMETOWN www.routesmedia.ca Copyright 2015 All rights reserved.
photo by Doug Mitchell
MESSAGE FROM THE MAYOR Doing it better, Being Innovative and Daring to be Different
T
he Town of High River’s new mission statement reflects our vision of a community with a soul where people can discover the beauty and charm that others have to travel to experience. We are building a community where innovation is encouraged and where individuals can dare to think outside the box in the way they live and work. We don’t want to be a town where everything is designed and developed exactly like every other town. This new mission statement is a call to action to every individual, business, organization and group to be bold, be daring, be different and create something that is truly unique and beautiful. We already have all the resources and assets – we just need to develop them in a way that will create an enviable place where people line up to be part of it. It starts with a political will to set the bar high and be open to change. Our council is doing just that, we’re committed to moving forward with a vision of
Mayor Craig Snodgrass a walkable community that is people-centered. The reconstruction of downtown is one example of High River’s future, where streets are designed for safe pedestrian environments, stores can stretch beyond their front doors welcoming shoppers in, and outdoor spaces are integral areas for activities and events. The dikes we’ve constructed create a safe community and expand our Happy Trails system, enhancing our green spaces. We are returning two subdivisions to a natural state, which will generate green oases along the picturesque Highwood River, within the town boundaries - natural retreats from busy lives. It’s an exciting time to be apart of High River as it expands and is reimagined into a vibrant, peoplefocused community that reflects the best practices for creating a beautiful town.
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BUSINESS & TOURISM DEVELOPMENT
Guided by a dynamic, action-oriented Council, the continued development of High River will attract new business and investment opportunities to the community for years to come.
H
igh River is a modern and spirited community of choice. High River is a dynamic and spirited community where people dare to be different; to be bold and innovative; to forge new and better pathways for good living. As this resilient community continues to move forward, people connect with people, land and nature inspire, and the spirit of business is ever robust.
People choose to live in High River for the spirit of community and the great opportunities." - Carol Lyall Executive Business Centre
High River’s diverse, educated and skilled population share a common love for this hometown, regardless of whether they have lived here their whole lives or arrived here from other parts of the province and globe. Extensive recreational facilities and programming, comprehensive health care services, pre-school to post-secondary educational opportunities, unique shopping and dining options, exciting events, and a strong sense of community all contribute to making High River is a desirable place to live. These qualities are the pillars that sustain long-time residents. They are the boons that attract fresh professionals, new businesses and vibrant families. They are the foundations of good living. 4
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The Town of High River Business & Tourism Development Office is your first stop for free and confidential assistance to all businesses looking to expand, relocate or establish in the Town of High River. OUR CORE SERVICES: COMMUNITY EVENTS SUPPORT COMMUNITY MARKETING BUSINESS LICENSES FILM & TELEVISION LIAISON TOURISM AND VISITOR INFORMATION BUSINESS RESOURCE AND INFORMATION
Our focus is attraction, retention, expansion and support of local business investment. We have several supporting initiatives in place to facilitate your success including: SITE SELECTION
Our office provides information and contacts to investors and business owners who are searching for suitable land, buildings and office space in High River. COMMUNITY INSIGHT
We maintain current economic, statistical and market data, as well as general business information about the community. BUSINESS START-UP, RETENTION AND ATTRACTION
Our team maintains a list of local contacts and resources, including BizPal, that are available to assist you as you develop your business. 403-652-8622 business@highriver.ca www.highrivertourism.com - Tourism & Visitor Information Services www.highriverbusiness.com - Business Resource and Information Services
HIGH RIVER AGENCY Serving the Foothills for over 25 years!!
#5, 28 - 12th Avenue SE High River, Alberta Ph: 403-652-1426
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403. 515 1st Street SW, High River, AB T1V 1M5
the charm of the Town of High River, recognized worldwide as the home of CBC's acclaimed show Heartland. Just a short drive from Calgary, this beautiful town offers the perfect escape to Alberta's historic ranching culture. Discover High River this summer, the gateway to authentic cowboy experiences at Bar U Ranch National Historic Site and The Cowboy Trail.
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JUST THE FACTS: ECONOMIC PROFILE POPULATION
MUNICIPAL RATES (2014) Water rates based on meter size, billed every 2 months (RESIDENTIAL) flat rate - 5/8” - $17.00, 3/4” - $22.00, 1” - $33.00, consumption rate - 0-27m3 - $0.77/m3, 27-54 $1.00/m3 , 54-108m3 - $1.55/m3 , over 108m3 - $2.11/m3 (COMMERCIAL) flat rate - 5/8” - $20.00, 3/4” - $25.00, 1” - $36.00, consumption rate - 0-16m3 - $0.77/m3, 16-180m3 - $1.11/m3 , over 180m3 - $1.44/m3 Sewer rates based on meter size, billed every 2 months (RESIDENTIAL) flat rate - 5/8” - $15.00, 3/4” - $18.00, 1” - $25.00, consumption rate - $1.60/m3 *
* Community Poll 2014
Storm water/sewer surcharge RESIDENTIAL and COMMERCIAL - $4.20 per 2 months
TRADE AREA
Garbage (RESIDENTIAL) - 240L bin - $18.00/2 months, 360L bin - $25.00/2 months
60,000
TRANSPORTATION Road
Highway 2 (to northern Alberta, U.S., Mexico) Highway 2A (to Okotoks) Highway 23 (east) Highway 543 (west to Kananaskis)
Air
High River Airport - 3000 ft. lighted runway Calgary International Airport - 55 minutes
Bus
Greyhound Service - passenger/freight
EDUCATION PUBLIC SCHOOLS 2 elementary, 1 junior high, 1 high school, 1 alternative school
SEPARATE SCHOOLS 1 elementary, 1 high school PRIVATE SCHOOL 1 regional 2 pre-schools POST HIGH SCHOOL ACADEMY OF LEARNING BOW VALLEY COLLEGE (HIGH RIVER CAMPUS)
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(COMMERCIAL) flat rate - 5/8” - $16.00, 3/4” - $20.00, 1” - $30.00, consumption rate - $1.60/m3
(COMMERCIAL) - no commercial pick-up
UTILITIES Electricity/Natural Gas are deregulated in Alberta. The Alberta government provides a website to assist consumers with choosing an appropriate provider for their residence or business. To learn more about electrical or natural gas providers visit: www.ucahelps.gov.ab.ca
SCHOOL ENROLMENT Catholic School Division (2 schools K-12) Foothills School Division (4 schools K-12)
TAX RATES (2014)
PERMITS
RESIDENTIAL Municipal 5.7351 Alberta Education 2.8499 Seniors' Requisition 0.1437 NON-RESIDENTIAL Municipal 5.7351 Alberta Education 4.4475 Senior's Requisitions 0.1437
EMPLOYMENT BASE Commercial services (retail, business/community services), manufacturing, construction, transportation, finance, agriculture (processing).
SINGLE FAMILY DWELLING TOTAL RESIDENTIAL PERMITS BY YEAR
MULTI-FAMILY DWELLING
LIGHT INDUSTRIAL / COMMERCIAL LANDS Approximately 130 acres, all privately owned. 100 acres commercial zoning (box store, hotel, restaurant, service station, warehousing, no manufacturing). 30 acres industrial zoning. Various lot sizes.
FUTURE GROWTH SECTORS Health and wellness services/industry, Agriculture (processing), Creative Industries, service commercial (local and Highway 2), home-based business and telecommuting
BUSINESS DEVELOPMENT # OF BUSINESS LICENCES (numbers combine Storefront, Home-Occupation and out of town business licenses)
Town of High River Business and Tourism Development Office 309B MacLeod Trail SW, High River, AB T1V 1Z5 403.652.8622 business@highriver.ca www.highriver.ca
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HIGH RIVER AND DISTRICT CHAMBER OF COMMERCE
Our Mandate: The High River & District Chamber of Commerce is a volunteer, community-driven organization that advocates and lobbies all levels of government for positive change. The High River & District Chamber of Commerce helps all businesses to succeed by fostering a vibrant community.
T
he High River & District Chamber of Commerce is a voluntary organization comprised of citizens who invest their time and money in the business community. These committed members work to improve the economic, civic and cultural well-being of the area throughout the year by conducting programs aimed at improving the business community. The Chamber is a service institution and an action based organization that serves as a partner with businesses and professionals in High River. It provides an avenue for business owners to take effective action for development in the business community. Our affiliation with the Alberta Chamber of Commerce, as well as other regional and international Chambers, allows us to immediately
connect with like-minded business people and draw from their expertise and resources to address any challenge. The Chamber hosts numerous luncheons, receptions and an annual award event to honour and recognize those who have achieved success as well as individuals who have made outstanding contributions to the community. Our local businesses host many community events inviting citizens to become more familiar with their services and products. Ribbon cutting ceremonies celebrating the opening of new businesses are especially exciting for the Chamber. The more prominent events include the Annual Chamber Banquet, Annual Trade Fair, Small Business Week Celebrations and a variety of luncheon programs and seminars with keynote speakers.
SAVE TIME. SAVE MONEY. WITH YOUR
ChamberPERKS
Your Business Advocate J OIN T HE C HAMBER TODAY! 8
highriver.ca
403.652.3336 (admin office) 403.652.7349 (arena booking)
www.guyweadickdays.ca
R O D EO a n d C H U C K WA G O N R A C I N G J U N E 1 8 - 2 1 , 2 0 1 5
While the Chamber of Commerce is constantly seeking ways to help the community grow and prosper, equally importantly, it strives to ensure the community remains a great place to do business. The High River & District Chamber of Commerce maintains a full-time, year-round service to the business community with resources available to its membership. It takes everyone working together as partners to keep High River and District a strong and healthy business community. For more information on Chamber activities and programs visit www.hrchamber.ca or join the conversation on Facebook.
We encourage you to join the Chamber and become an integral part of a broader business community.
“Come hail or high water…” We’re there when you need us.
Rocky Cross Construction (South) Ltd.
Specializing in Insurance Claims and Private Renovations 444 42nd Ave SE, Calgary T2G 1Y4 403-253-2550 service@rccsouth.com www.rccsouth.com
As a member you will have access to the following benefits: • • • • • • • • •
Member to member discounts Group insurance discounted rates Business referrals and networking Visa/Mastercard merchant discounts and services Petro Canada, Husky, Esso gasoline discounts Purolator discounts Recoginition: Business of the Year Networking opportunities Access to MyChamberApp
No hidden mark-ups. No egos. No bull. Research & Analysis
Strategy & Targeting
Media Planning
Lynette McCracken Executive Director Unit 6, 28 - 12 Avenue SE Box 5244, High River, AB T1V 1M4
Make it Your Business...
403.652.3336 hrdcc@telus.net
terry@rational-media.net
403-560-0632 highriver.ca
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photo by Sandra Wiebe
DESTINATION: DOWNTOWN
The heart of any community is its downtown core and in this unique, flourishing southern Alberta town there is an enterprising team of businesses, professionals and citizens working to sustain and grow High River.
T
he redesign and development of High River’s downtown reflects a shared community vision of creating a vibrant business core that supports shared pedestrian and vehicle access, space for events and attractive streetscapes. Public consultation played an important part in formulating the final plan, known as the High River Area Redevelopment Plan (ARP), developed in partnership with O2 Planning + Design. “The residents of High River have been generous with their time and ideas, which have gone a long way toward shaping the long-term vision for downtown High River,” says Andrew Palmiere of O2 Planning + Design, the team leading the ARP process. Phase one of the Downtown ARP, completed in December 2014, included major streetscape enhancements to Macleod Trail and Third and Fourth avenues SW. Along with upgrading underground utilities, these three main thoroughfares were also modified to allow two-way traffic flow and parallel parking. These modifications complement the historic character of the downtown as well as creating a traffic calming measure by incorporating a pedestrianvehicle shared right-of-way called a woonerf. A woonerf provides a low-speed zone that is shared equally by pedestrians, cyclists and motorists
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making it a suitable location for special events. “This is a very progressive, pedestrian-friendly plan that will have a positive outcome for our business owners,” says Khalid Mohammed, manager of planning and development services for the Town. “This is our opportunity to improve the downtown, increase walkability and make some valuable, lasting enhancements.” The expanded sidewalks and improved streetscapes will create new spaces within the public realm that can be used and programmed for street performances, events, markets, and festivals. Some of the primary goals of the plan are to develop the downtown area as a vibrant hub of cultural activity, while preserving and celebrating what makes High River a unique place to live, work and play. The Downtown ARP is a roadmap for future growth in High River over the next 20 years. It includes the physical design, potential uses and programming for the downtown area in the short, medium and long-term. It also includes policies that will help the Town, developers, businesses and residents establish the downtown as a welcoming and vibrant place. “The development of this plan was achieved through continuous communication with residents, Town Council, the High River Planning and Renewal Advisory Committee, and a variety of other Town departments and external stakeholders,” says Mohammed. Residents and stakeholders were invited to collaborate and provide feedback at various public events held by the Town and O2 Planning + Design Inc. A project blog was created for public input and several additional workshops and public appearances were scheduled throughout the summer, such as the Artisans Market, High River
photo by Doug Mitchell
Regional Air show and the Re-Boot High River concert. Phase two of the Downtown ARP is set to begin in the spring of 2015. The majority of new construction work will be limited to First Street and Fifth Avenue S.W. Improvements will include underground utility replacement as well as finishing work on Third and Fourth Avenue S.W.
“This is a very progressive, pedestrian-friendly plan that will have a positive outcome for our business owners,� - Khalid Mohammed Planning and Development Manger
To view the final approved version of the Downtown ARP, please visit www.highriver.ca
Town of High River 309B MacLeod Trail SW, High River, T1V 1Z5 403.652.2110 info@highriver.ca
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When we put our heads together and truly rally around a vision, there is no doubt, great things will happen.” - Jodi Dawson Community Impact Consultant photo by Lee-Ann Murakami
COMMUNITY CONNECTEDNESS
Residents of High River are deeply committed to their hometown and many will tell you they prize citizen involvement as one of the town’s greatest strengths. In an effort to harness such loyalty and passion and turn it into a stimulus for positive growth and prosperity, several agencies have banded together to create a citizen-driven initiative called Our High River.
“O
ur High River is a movement designed to inspire more people to step up and make a difference in this great community,” says Jodi Dawson, Community Impact Consultant hired to spearhead the initiative. “It is a call to all citizens to envision all that’s possible for this town and be willing to roll up their sleeves and do what it takes to make it happen.” The Our High River initiative took shape in the fall of 2014 when several groups of people (spanning various sectors from business and government to social organizations and citizens) began working collectively throughout the community to identify and positively impact the quality of life in High River. Beginning with the vision: A vibrant community where every person thrives, and adding ‘quality of life pillars’ such as: safety, health and wellness, vibrant economy, education, environment, and more (view all pillars at: www.ourhighriver.com/about), the idea gained a framework and momentum. Presently active and evolving, this mandate continues to drive the initiative forward with measurable objectives and an overall goal of making positive impacts
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for everyone living and working in High River. “Our High River has identified five projects that will contribute to a vibrant community this year,” says Dawson. “For instance, one project currently underway involves examining the various communication channels that exist and finding innovative ways to improve the efficiency of letting people know what’s happening in our town.” While Our High River is committed to identifying conventional resources and uniting groups and individuals in a collaborative effort to fortify them, the initiative is further dedicated to gathering extraordinary ideas and uniting common strengths and synergies to bring ‘big picture’ concepts to life. “We are fortunate to live in this community that is literally brimming with bright, entrepreneurial business people working alongside brilliantly talented healthcare professionals, tradespeople, artists, musicians, volunteers, seniors, aspiring youth, and so on,” says Dawson. “When we put our heads together and truly rally around a vision, there is no doubt, great things will happen.”
Get Onboard! To get involved in Our High River, begin by asking yourself, ‘what role can I play in creating the community that I want to live and work in?’ Then bring it! Offer your time, input and great ideas at: www.ourhighriver.com Sponsors and Funding Our High River is supported by Alberta Health Services, the Calgary Rural Primary Care Network, High River Family & Community Support Services, and the Foothills Fetal Alcohol Society. The Community Impact Consultant position is funded through the United Way/High River Partnership and the Red Cross.
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FLOOD MITIGATION AND PROTECTION
Since the Highwood River spilled its banks in June of 2013 the Town of High River and Government of Alberta (GOA), along with many other partners, have constructed more than seven km of permanent dikes throughout High River.
“T
he permanent dikes have been built to protect against the river flows seen in 2013, plus an additional vertical metre of free board protection,” said Tom Gillis, manager of renewal operations for the Town of High River. The MD of Foothills has also raised 498 Avenue, which will provide protection to the eastern portion of town. PERMANENT DIKES
In the 2013 flood, upstream river level flows of 1,820 cubic metres per second were recorded, higher than anything seen in the last 100 years. As a comparison, the permanent dikes have been built to protect against upstream river flow rates of 1,850 cubic metres per second, plus an additional vertical metre of free board. INTERIM DIKES
Currently the southern parts of town along 12 Avenue S.W. are being protected by interim diking measures that have been built to provide protection to river flow rates of 1,200 cubic metres per second, which is well above all other flood events in the last 100 years, with the exception of 2013. The town is currently working with the GOA to design a permanent dike in the southwest to replace the interim measures. 14 highriver.ca
INCREASING CAPACITY
The Highwood River’s capacity has been increased through the removal of the CP Rail bridge and the removal of more than 60,000 cubic metres of rock and flood debris from the river in 2013. Work is currently underway for the design of a new Centre Street bridge. ROOM FOR THE RIVER
Council made a difficult decision in the fall of 2013 to ask the GOA to undertake a buyout program for the neighbourhood of Wallaceville. Given the new dike system and the flow of the Highwood River, it was not possible to protect the Wallaceville area in future high water events. It will be restored to an undeveloped state that will allow the river to flow more freely. Demolition of buildings will take place in 2015 and a parks master plan, currently under development, will be implemented in 2016. Discussions with the GOA are also underway for the removal of buildings and infrastructure in the neighbourhood of Beachwood. The GOA, under the floodway purchase program, has purchased all of the 31 properties in this area. 2015 PROGRAM
Work to complete the flood mitigation program will continue in 2015 with the construction of upgrades to the Little Bow Canal Dike, dike landscaping and other projects. EMERGENCY MANAGEMENT
An important component of protecting the town is to be prepared for future emergencies. “Since the 2013 flood, the Town has implemented a new emergency management program, installed several early warning systems and increased staff training,” said Carly Benson, deputy director of emergency management for the Town.
Part of the early warning system consists of two outdoor audible sirens that can be used to alert the community of emergencies or disasters. Another component is the High River ALERT system, which allows High River residents to receive critical, timesensitive emergency alerts directly through their phone, email and text messages. These are used in conjunction with Alberta Emergency Alert, the Town’s
website and social media, as well as local media. Providing opportunities for staff training sessions is also an important part of the Town’s emergency management program. In May of 2014 the Town took part in a mock emergency training exercise with Canada Task Force 2, as well as a province-wide exercise in February 2015. For complete information visit www.highriver.ca.
Town of High River: Flood Mitigation
Little Bow Canal Dike (Under construction.
Estimated completion spring 2015)
Permanent Dikes
(1850 cubic metres per second)
Interim Dikes
(1200 cubic metres per second)
In-Process
(pending funding, regulatory approval and landowner negotiation)
Map is not to scale and is for illustrative purposes only As of Jan. 21, 2015
Map not to scale and is for illustrative purposes only
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HEALTHY COMMUNITY - HEALTHY WORKFORCE
As High River rebuilds and redefines itself, health and leisure continue to be top priorities for the Town, for businesses and for the employees who drive them.
T
here’s a new shift in the consciousness of people. They want recreation and leisure as they drive toward challenging business goals. They demand entertainment and fun served up with their hard-earned career advancement. They recognize the vital role of health and wellness in sustaining their lofty ambitions and daring dreams. In High River, the new mindset has caught on. For Kuniko Porter, mother of four and staff accountant at Western Financial Group, the quest for balance between work, hobbies and physical activity for herself and her kids is paramount. “I know that an important part of keeping all of us healthy and happy is to participate in sports and local activities,” says Porter. “We are fortunate to live in a town where my kids are involved in all kinds of sports like swimming, skating and lacrosse and there are great pathways for me to run on.” With a population of approximately 13,000, High River continues to be committed to meeting its goal for economic growth with a balanced emphasis on health and wellness. On the health front, the Charles Clark Medical Centre opened in the spring of 2012 offering a wealth of services including mammograms, bone-density tests and cardiac treatment. Staffed with 10 doctors, the cutting-edge clinic is an excellent complement to the High River Hospital, located across the street. A sprawling park shares the grounds of the medical facility. It includes a children’s playground, a multi-use green space and an innovative outdoor
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fitness park featuring nine exercise machines. The outdoor fitness equipment uses a person’s own body weight to create resistance and offers a broad spectrum of flexibility, mobility, range-of-motion, cardio and strengthening moves to provide a well-rounded workout for people of all ages and skill levels. “Businesses and organizations are doing all they can to ensure this town offers residents a variety of opportunities and options for fitness and leisure,” says Darren Goldthorpe, Parks and Recreation Manager. Goldthorpe highlights the outdoor fitness park – a joint project between the Town of High River, Cargill Foods, High River 4C Coalition, the Calgary Rural Primary Care Network and Alberta Health Services. Another local business that makes it a priority to invest in the community is Western Financial Group. “We hold an annual event called the Support the Cause Day Walk where employees participate in a 5 km walk and raise funds for our charitable arm – the Western Communities Foundation, which contributes to local projects that support public health, public housing, education, and recreationrelated causes,” says John Jenner, Vice President of marketing, communications and customer experience at Western Financial Group. In 2015, High River employees opted to donate $5,000 to maintain the town’s Happy Trails. Happy Trails is a 30 km pathway connecting the east and west communities of High River. Along the pathway pedestrians and cyclists can enjoy exercise and fresh air while accessing lakes, parks, recreation facilities and historic sites. Further examples underscoring the health and wellness opportunities in High River include the Bob Snodgrass Recreation Complex & Cargill
RECREATION AMENITIES • Bob Snodgrass Recreation Complex: 2 arenas, curling rink, fieldhouse, swimming pool, meeting room • Golf Course ( 9 hole & 27 hole ) • Walking Trails (30 kms + 6 kms of linking trails) • 10 Playgrounds
Field House. This elaborate facility is home to a swimming pool, hot tub and sauna, two ice arenas and a curling club. The 5,800 sq. ft. recreation centre also accommodates a plethora of services including physiotherapy, massage therapy, nutrition, fitness and lifestyle consulting, and athletic training and therapy. In 2014 the complex was superbly enhanced with the addition of the Cargill Field House which adds more than 33,000 sq. ft. of space for sports such as soccer, basketball, lacrosse, volleyball and badminton. The Field House also includes seating for up to 200 spectators and a two-lane walking track. Other prized leisure amenities include George Lane Memorial Park, a family favourite destination that includes a campground, baseball diamond, events stage, horseshoe pits, a playground and a picnic area; and the beautiful 13-acre Sheppard Family Park. Adding to the many outdoor activities provided by the Highwood River that flows through the town are two manmade lakes, an outdoor waterpark and abundant green spaces for outdoor family activities. Along the lines of organized sports and activities the town offers hockey, lacrosse, soccer, slow pitch, curling, cycling, tennis and golf. Numerous health and fitness classes are offered on a regular basis at the gym. For parents looking for resources and information to support them in their parenting endeavours, the town has a Parent Link Centre offering programs and services free-of-charge and connecting parents and families with other local parents and families. “High River is in touch with what it takes to attract and retain a vibrant population,” says Goldthorpe. “When it comes to recreation, health and leisure choices abound.”
• 7 ball diamonds • 5 Soccer pitches • 2 outdoor Basketball courts • 2 Football fields • 1 outdoor Skating rink • 1 Skateboard park • 1 Mini Putt • 5 Tennis Courts
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Our new Cancer Care Centre will be bigger and better and offer greater services to people all across the Foothills.” - Scott Forbes High River Rotarian
ACCESSIBLE AND COMPREHENSIVE HEALTH CARE
Despite economic fluctuations and perilous climate events, health and a sufficient supply of local medical services remain top priority for a town that just keeps rising to meet the challenges.
H
igh River celebrated the grand opening of the Charles Clark Medical Centre in June 2012, a landmark project that continues to provide quality medical services to the community. Since opening, the Centre, with its affordable rents and experienced on-site physician mentors, has attracted 10 new family doctors to the community, three of which are graduates of the Alberta Rural Physician Action Plan, an innovative family medicine training program of which High River is a teaching site. Charles Clark Medical Centre is located across the street from the High River Hospital. The proximity to the hospital takes pressure off the existing emergency ward, which handles 20,000 patients annually, and dramatically improves the efficiency of doctors and the flow of medical services as patients can move easily from one medical facility to the other. Previously, patients had to drive to Calgary or Okotoks to get tests which are now available in their own community. The 22,000 sq. ft. facilty was conceived back in 2008 by two local physicians with the foresight to address pending medical retirements and the doctor recruitment crisis that threatened rural Alberta. The land for the Centre was donated by the Town of High River, while low-rate financing was arranged by the MD of Foothills. Equipment never before available in the community was donated
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by the local High River and District Health Care Foundation, the local Rotary Club and a private patient donor. Dr. Ron Gorsche, a family physician in High River for the past 36 years, explained that all High River doctors with hospital privileges have joined the project. “This is a true community success story,” said Gorsche. “It has become a model for recruiting and training rural physicians in the province. With several new doctors already established in High River, and room for more, people can now get services where they live.” Other services now available in High River include sleep testing and spirometry, with the 2014 opening of Pinnacle Medical Centre near the Co-op shopping Centre. “Our busy little clinic currently has two family physicians who accommodate regular patients and walk-ins, and we bring in Respiratory Therapists from Calgary on a weekly basis for consults and assessments,” says Anita Paradun, Medical Office Assistant at Pinnacle. Rounding out the demand for local medical alternatives, the town’s one-room Cancer Care Clinic is poised to become signficantly bigger, as the Town kicks in a sizable contribution to help the High River District Health Care Foundation and the local Rotary Club drum up funds for a major expansion. “Our goal is to have the project completed by the spring of 2016,” says High River Rotarian, Scott Forbes. “Our new Cancer Care Centre will be bigger and better and offer greater services to people all across the Foothills.” High River Hospital 403.652.2200 Public Health Unit 403.652.5450 Charles Clark Medical Centre 403.652.2929
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SUPPORTING MULTICULTURALISM AND DIVERSITY
A vibrant caring community starts with initiatives that support a diverse population. High River is focused on achieving this by offering a variety of programs and services.
L
ike many municipalities, the increasing number of new Canadians choosing to live and work in High River is changing the town’s demographic make-up. There are a number of local organizations implementing a variety of services and programs to meet the needs of these new residents, making them feel welcome and offering services that help them become part of the community. FOOTHILLS COMMUNITY IMMIGRANT SERVICES
Foothills Community Immigrant Services is an important access point and has seen steady increases in clientele since opening in 2007. The staff assists clients with everything from filling out forms, document translation, referrals and outreach services, to acting as a liaison with schools and providing orientation to High River. They also offer Community Connections, a volunteer program that pairs current residents with new arrivals to practise English, learn about Canadian customs and traditions and be introduced to programs in town.
(LINC), a home study program to non-English speaking residents. The course offers free English language training for eligible newcomers who are unable to attend regular classes. Eligibility is based on the results of Canadian Language Benchmark Testing, which is facilitated through Immigrant Language and Vocational Assessment Referral Centre (ILVARC). “The college schedules IVARC testing several times a year and will organize additional testing whenever there is sufficient demand,” explained Corinne Finnie, Director of Regional Stewardship for Bow Valley College in the Foothills Region. The college also offers a flexible, no cost, online course for rural permanent Residents to improve workplace communication skills. Immigrants are paired with a local mentor to support their online learning. “We also work with local businesses to help them successfully integrate a multi-cultural workplace,” said Finnie. “Businesses are very interested in hiring new immigrants and the College provides guidance on best practices for recruiting internationally trained professionals. We can also guide local employers through the process of obtaining funding to support the ongoing training of immigrant employees that have permanent residency, with the recent introduction of the Canada-Alberta Job Grant”. LITERACY FOR LIFE
BOW VALLEY COLLEGE
The Bow Valley College (BVC) campus in High River offers a wide selection of programs, including courses appropriate for immigrant residents. The local campus is part of a pilot project offering Language Instruction For Newcomers to Canada 20 highriver.ca
The Literacy for Life Foundation provides an affordable 10-week English language learning class twice a year. Additionally, the Foundation offers free formal classes in basic computer literacy as well as one on one coaching or tutoring with a qualified volunteer for written language assistance.
CHERRY LANE HOMES Div. of T&B Custom Holdings Ltd.
Businesses are very interested in hiring new immigrants and the College provides guidance on best practices for recruiting internationally trained professionals." - Corinne Finnie Director of Regional Stewardship Bow Valley College
“
The process of buying and owning a Cherry Lane Home has been a very pleasant experience! Tom and Bonnie were very easy to deal with and their product is above the rest. We are very happy and satisfied with our Cherry Lane home!
-Gita and Russ
�
HIGH RIVER LIBRARY
For the past ten years, the library has offered a free, volunteer-run English for Spanish Speakers course where adults and children can practice speaking English. Instructors have indicated that this is particularly important for wives of temporary foreign workers who are working towards permanent residency, and ultimately Canadian Citizenship. The library provides computer stations with free Internet access for public use. Library staff will assist newcomers in using online tools such as career search engines. Mango, a language learning software program to assist newcomers in developing their English skills, is available for use as is video conferencing for business transactions, family-law issues, and meetings.
www.cherrylanehomes.com 403-652-8275 highriver.ca
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POST-SECONDARY OPTIONS
The Alberta Innovation and Advanced Education Regional Stewardship Initiative encourages all post-secondary institutions to work together to meet the higher educational needs of rural communities. BOW VALLEY COLLEGE
B
ow Valley College is the regional steward for the rural communities surrounding Calgary, bringing higher education to nearly 20 communities, including the Foothills region. The College has a long and distinguished history of providing foundational career and continuing educational programming designed to meet the needs of employers and enable students to gain quick access to satisfying careers. The 2,200 sq. ft. campus in High River is equipped with a high-end computer lab featuring videoconferencing and SMART technology. In the last two years, more than 200 learners have completed higher education in the Foothills region, with thousands of community members accessing services related to higher education pathways. The College is a proud member of CampusAlberta, connecting learners to hundreds of online learning options from 26 post-secondary institutions. Program selection matches current industry and community demands; the goal is to have graduates succeed in finding living wage careers and assisting employers with a workplace-ready labour pool. The College currently boasts a 94 per cent employment rate in the field of study, ensuring the skills acquired are relevant for the workforce. Current healthcare programming in the Foothills
22 highriver.ca
region includes Practical Nurse Diploma, Hospital Unit Clerk Certificate, Medical Office Assistant Certificate, and Health Care Aide Certificate. Alternatively, students can access the Early Learning and Childcare Certificate program, or a myriad of professional development certificates, including Human Resources, Business Administration, Marketing and Information Technology. The College is also committed to providing diverse pathways to higher education, offering dual credit courses in Business Law, Entrepreneurship and Health Care Aide. Students receive high school credits and transferable post-secondary credits. Employers are encouraged to participate in the development of their own labour market via the Canada-Alberta Job Grant and Small Business Grant. Bow Valley College is committed to helping Foothills employers access responsive training options for their employees and assist with the grant application process. ACADEMY OF LEARNING
T
he Academy of Learning College is a licensed, private vocational college offering government accredited certificates and diplomas. The Academy has operated by franchise across Canada since 1987 with a facility in High River for almost 20 years. Because of their integrated learning system, (an in-house computer lab) students can start any time and arrange a flexible schedule to suit their lifestyles. In addition to individual courses such as Simply Accounting, Quickbooks and Microsoft Office, the Academy offers government accredited diplomas and certificate programs such as: Medical Office Assistant with Health Unit Coordinator (Unit Clerk),
Medical Office Assistant with Veterinary Specialty, Dental Administration, Office Administration, Payroll Administration, Administrative Assistant, Business Administration, Marketing Coordinator, Business Management, and more. The Academy medical training boasts a 90 per cent placement rate. Students can enter a program with a minimum Grade 10 achievement and all courses are less than one year in length. Also, the Academy is licensed under the Alberta government so students are eligible for student loans, which can be applied for right at the Academy. Small classroom sizes, one-on-one instruction and limited commuting round out the benefits of this educational facility, making the learning opportunity equally attractive to all ages and levels of learners. Academy of Learning www.academyoflearning.com 403.652.2216
5%
• HOSPITAL UNIT CLERK CERTIFICATE EDUCATION DISTRIBUTION (2014 Community Poll)
28% 23%
24%
• HIGH SCHOOL UPGRADING
Highest Level of Education 18 years and over
11%
We create an environment where you can triumph, right here in High River. You can study full-time, part-time, in-class, online, or in a blended format, giving you access to an excellent education on your terms, ensuring you overcome any barriers to a rewarding career. • HEALTH CARE AIDE CERTIFICATE
Bow Valley College www.bowvalleycollege.ca/foothills 403.441.2399 1%
Career Training in High River
1% Elementary 11% Some Secondary School 23% Completed Secondary School 8% Completed Trades Certi cation 24% Some Univeristy/College 28% University/College 5% no response/don't know
• MEDICAL OFFICE ASSISTANT CERTIFICATE • PRACTICAL NURSE DIPLOMA • TRANSITIONS TO HIGHER EDUCATION WORKSHOPS • WORKPLACE TRAINING
Visit bowvalleycollge.ca/foothills to review our full range of career programs and continuing education classes.
8%
highriver.ca
23
TOURISM BRANDING: LEVERAGING OUR POP CULTURE CONNECTIONS As Anne of Green Gables is to Cavendish, PEI, and the Twilight series is to Forks, Washington, Heartland has put a spotlight on High River and the shine comes with perks for businesses.
H
igh River has long been recognized by the Alberta television and film industry as a film-friendly community and when a popular television series is filmed in your backyard, people take notice. Since 2007, CBC’s Heartland, a one-hour family drama, has been filmed in and around High River, and fans have been making pilgrimages to the area ever since. For local residents there’s a thrill factor of shopping and eating out amongst the stars and seeing familiar sights and scenes projected on the big screen. For faraway viewers there’s an irresistible lure to visit High River (the town that is a stand-in for Heartland’s idyllic Hudson) and a chance to peek into the windows of the show’s famous Maggie’s Diner and perhaps catch a glimpse of their favorite characters Amy and Ty. For business owners and developers there is an opportunity in the making to offer products and create experiences that cater to the show’s visiting fan base. Now in its eighth season, Heartland is a multi-generational saga depicting the trials and tribulations of a Canadian ranching family. The popular series airs across Canada and in 118 other countries, garnering a worldwide audience. According to Gordon Imlach, Heartland series
24 highriver.ca
publicist, the foothills region around High River was a handpicked stage for the series. “The gorgeous scenery and western culture have become their own distinct characters in our series. All of us are proud that Heartland gets to showcase the High River area around the world.” Dayna Dickens, Coordinator, High River Business & Tourism Development, describes the impact as a phenomenon known as pop-culture tourism: a celebrity effect that can create a unique tourism hook for a destination. In 2012 the Town of High River seized the opportunity to welcome the spotlight when it officially tied its tourism brand to Heartland, entering into a formal licensing agreement with the show’s producers. “By incorporating High River’s intimate connection to Heartland into our community’s tourism brand we can begin to leverage society’s fascination with pop-culture,” says Dickens. “This gives our tourism marketing campaigns a better chance to capture the attention of consumers and gives us an advantage over other generic community marketing efforts.” Today the community is proudly known as “High River – Home of Heartland” and is developing its new tourism marketing plans around elements of the show. The new branding provides High River business owners a rich opportunity to work with the Business & Tourism Development office to develop unique services, merchandise and experiences that meet the wishes and expectations of Heartland fans. According to Dickens, “People no longer make travel decisions based on ‘shopping lists’ of area attributes and attractions. Rather they are looking for once-in-a-lifetime experiences: things that move them and give them stories to tell when they get home.”
If Heartland spins an enchanting story that draws tourists to the High River area, the series can also be seen as a rally point for southern Albertans, telling a story that exemplifies the virtues that are fundamental to folks in the area. “Many people in the High River area identify with Heartland’s characters and their rural lifestyle,” says Dickens. “There is an easy parallel between the show’s storylines and life in southern Alberta. Good honest hard work, wholesome family values, and for many, the prized traditions of a western ranching lifestyle are all things local residents can relate to.”
HIGH RIVER IS ALSO THE BACK DROP FOR:
Fargo
(Seasons 1 & 2 ) Golden Globe and Emmy award-winning FX Series
Young Drunk Punk City TV'series by Bruce McCullough
Haunting Melissa (Seasons 1 & 2 ) On iTunes
Superman III
(starring the late Christopher Reeve and Richard Pryor, 1983)
highriver.ca
25
YOUR NEW HOME TOWN - THE NEXT GREAT PLACE
The Town of High River has always been known for its beautiful green spaces, vibrant arts and culture scene, and rich history.
I
n the Spring of 2014 an extensive assessment of all of High River’s public green spaces, parks and boulevards was conducted, identifying a number of key principles to guide the Town’s remediation, restoration and rebuilding program. The Town is taking this unique opportunity to restore green spaces in a way that improves functionality, is sustainable, and is financially and ecologically responsible. A number of different projects were identified with an estimated cost of $10.3 million. The majority of this funding is anticipated to be eligible for Disaster Recovery Program funding and is expected to take up to three years to complete. A major accomplishment for the Town was when George Lane Memorial Park, located in the heart of downtown, was restored and reopened to the public in the summer of 2014. It is heavily treed and features a baseball diamond, events stage, horseshoe pits, playground, community picnic areas and a campground that is run by the Lions Club. “We were very excited to have the park opened on time for the annual Canada Day celebration that is held there,” said Tannas Webb, parks supervisor for the Town. “We continue to make improvements and are currently looking at options to redesign the Centennial Stage inside the park to improve its functionality and attract future events and festivals.” High River also features the Happy Trails that connect the entire community with more than 30 km of pathways. They are located along the river and many of the town’s parks and green spaces.
26 highriver.ca
Along with its incredible green spaces, High River is also home to a vibrant arts and culture scene. Visitors and residents alike enjoy the many murals depicting the town’s rich history on buildings throughout the downtown. The Town has formed a committee to oversee the creation of two new murals, and thanks to grant funding from The Calgary Foundation, these are expected to be completed by spring of 2016. “The murals will be a visual depiction of the town’s renewal and recovery after the 2013 flood,” said Sarah Mitchell, parks and culture coordinator for the Town. “High River’s current murals represent key events or people from the town’s history and these will add to that visual repository.” Another way the Town is working to preserve and promote its history is through an ongoing Heritage Inventory that has so far identified 39 commercial and residential properties that have historic significance to High River. The first two phases of the project focused on the downtown core and the area to the west of it. A third phase, which began in 2015, is investigating properties in the eastern parts of town. Information on all three phases can be found at www.highriver.ca under the Public Forums menu. The project involves the collection of data and evaluation of potential properties that could be included in the inventory. Things like past owners, the building’s character defining elements, and input from the public are all considered when putting the final lists together. Projects like these are important because they allow homeowners and residents to learn more about the town’s beautiful historic properties. There can also be provincial grant funding available to property owners for repairs to their homes if they are listed on the inventory and later pursue designation as a Municipal Historic Resource.
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