I
t’s Spring in Northern New England, which means the s-l-o-w growth of flora, the dissolving of dirt roads into mud, the end of Spring skiing and the resurgence of biting insects. As we go to press in May, we still need a woodstove at night, but at least we can look forward to the promise of warmer weather. That has clearly put all Sighters, regardless of where they live, in great moods, as we’ve seen a resurgence of Sightings. As always, it’s useful to novice Sighters and veterans to review the rules of the contest: Rule #1 — All Sightings receive recognition and our appreciation, but not necessarily a mug. We reward only those Sightings that capture the unique qualities of Land Rovers as well as their owners, and display them in a distinctive way. Rule #2 — If your Sighting doesn’t really surprise you, it won't surprise us, either — thus, we can’t award you a mug. We're delighted, but not surprised, that Land Rovers appear in British television programmes, British publications, films with British themes and shows about African safaris. These Sightings are appreciated, but not mug-worthy. Rule #3 — At an ever-changing date before publication, we close off the Sightings; for this issue it was April 30, 2021. If we've mentioned the Sighting in an earlier issue, we might not mention it again. If you're new to the family of Land Rover enthusiasts, you may not have seen your Sighting in an earlier issue. Rule #4 — If you qualify, one mug per Sighting per issue. No more than two Coveted Mugs will be awarded to the same person per year. Rule #5 — Sightings that are Land Rover references in books go to our Literary Land Rover Editor for mention, but only when space permits. Rule #6 — Psst... email submissions — remember we can't send a mug by email. To be considered for a Coveted Mug, send us your real name and shipping address too. Rule #7 — Snail mail sightings must be sent to: Editor, Rovers Magazine, P.O. Box 90, Vinalhaven, ME 04863 Rule #8 — Grudgingly, very grudgingly, the Editor admits he might have made an error. Let us know if you think you've been jobbed.
Television programs know that they’ll draw viewers if they include Land Rovers in their episodes. The British series Wheeler Dealers featured a Series Land Rover, noted Brenton Lane, Saco, ME. Robbie Goodall, Henrico, VA, noted that the producers of the Spanish program Money Heist have “good taste in 94
roversmagazine.com
Spring 2021
SIGHTINGS ROVERS MAGAZINE / SPRING 2021
For sightings rules & submissions, visit www.roversnorth.com/sightings
vehicles” – meaning Defenders. Advertisers adore putting Land Rover’s iconic designs in their ads. Paul Kennington, La Grande, OR, spotted the outline of a Range Rover Classic in an Autotrader online promotion for the Super Bowl. Adam Setliff, Flower Mound, TX, wrote that he explained the reason for the presence of multiple issues of Rovers Magazine on his coffee table to his new girlfriend. She told him of her favorited store, Anthropologie, and — low and behold — there’s a Defender on the cover of their catalogue. Derek Leith, St. Louis, MO; Sherry Block, Hadlyme, CT; Bo Prillaman, Richmond, VA; and Robert Alley, Marietta, GA enjoyed the Defender 110’s prominences in a Principal Financial Services television commercial. Derek wrote, “Principal must know that Land Rovers are valuable, and well worth it!” Derek and John Bufton, Galveston, TX, also noted that the 2021 Arkansas Travel Guide features an RoW Defender on the front and rear covers. Chuck Breiner, Troy, NY, enjoyed seeing a Defender 110 online on a Broteboard surfboard site. Chuck and Adam Setliff, Flower Mound, TX, also noted the use of Defenders online for Blundstone and the Australian firm, R.M. Williams. Milton Milner, Hendersonville, MC, and Jason Sheehy, Mt. Sterling, OH, spotted the Defender 110 in the Baschierei & Pellagri ad for shotgun shells in Sporting
Classics magazine. Jason Sheehy also enjoyed seeing a Verizon ad online via Yahoo with a model in the rear of a Series Land Rover. Brian Jones, Raleigh, NC, spotted a Stance sock ad online with the model standing atop a rear door spare tire on a Defender. Here’s an unusual, but much-appreciated Sighting. David Russ, Lyme, NH, spotted a shout-out to Les Parker and Rovers North in the March issue of Land Rover Owner International. Keith Comess, Portland, OR, wrote that he doesn’t want another mug, but he shared a contentious online debate about tequila production that featured a nice photo of a Series III. Terry Imm, Kelowna, BC, noted that Michelin now runs television ads featuring Defenders – a first for that tire company. Jeremy Swanson, Brier, WA, appreciated seeing a RHD Defender 110 in a Snowpeak online ad. This magazine’s brilliant Creative Director, Thompson Smith, spotted a new Defender 110 in a Thule roof box ad. When he should have being paying attention to traffic between S. Lake Tahoe, CA, and Reno, NV, he shared a photo of a PartsVia.com trailer truck with a Defender on the rear door. Lastly, while eyeballing a potential outdoor shed purchase, Thompson spotted a Heartland Shed website with a Land Rover 110 beside it.
