EDITORIAL Coatings
Technology
is revolutionising coatings Forget smartphones or missions to space, because some of the biggest strides in technological innovation are being made in… paint! Granted, on the surface of things, adding silver to a paint formulation to combat algae and mould may not seem as sexy as charting a rocket to a distant planet, but a healthier, cleaner home is an everyday gain that makes a big difference in the daily quality of life for people here on earth. Once you’ve read this, you’ll never look at an ordinary can of paint the same way again… So, just how have coatings changed with the times, thanks to technology? Ongoing research and development on the part of paint manufacturers has generated revolutionary advancements. Paint no longer merely adds colour to your interior or protects the exterior from the elements; now, paint can also help you breathe more easily, or help you harvest rainwater safely. One paint manufacturer, Plascon, is deeply invested in the continuous improvement of its products through technology, and has pioneered the way on several fronts. Its range is carefully developed and thoroughly tested in a research laboratory situated at the company’s Research and Development Centre. The company also benefits from global insights and advances via its parent company, Kansai Paint, which is one of the world’s largest, with interests in Japan, India and Africa. Plascon Head of Marketing, Suvasin Moodley says: “Plascon has continuously reinvented its coatings over a period of 130 years. We remain at the forefront of innovation due to cutting-edge technological development. Over many decades, we’ve launched numerous trademarked technologies and special additives into the South African market. We’ve done this not only to improve our customer experience, but also because the new technologies are better for both people and the planet.”
Plascon premium range winning hearts and minds of consumers for decades
The Plascon premium range has won the hearts and minds of consumers for decades. Plascon Cashmere, Plascon Double Velvet Pure and Plascon Kitchens and Bathrooms are all formulated with the company’s Silver Protect™ silver additives. These additives help keep walls cleaner for longer, improve stain resistance and have also proven effective in reducing mould and algae formation.
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Paint with virtually no odour
The range also used Breatheasy™ technology so that consumers can paint with virtually no odour. This means that the short-term adverse effects of eye, nose and throat irritation and headaches that often result from breathing in paint vapours are drastically minimised. With no lead and zero VOCs, this means consumers are not only protecting the health of their families, but the environment, too.
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